In this busy age of marketing, when a person like Seth Godin stands up with the statement This is Marketing, you should definitely stop moving for a while and make a final review on your on-going strategy- are you on the right track?
Today, everything is changing faster than ever, as well as marketing practices. If you rely on the common-old day's strategy, you will just fall behind. There are high chances of failing in your projects and slowing down the growth.
In this post, we have described some of Seth Godin's ideas that would certainly help you save your business and do real marketing.
Seth Godin and Some of His Remarkable Works
Seth Godin is a prominent writer, entrepreneur, and blogger. He thinks and works on marketing ideas, teaches and helps people to get their desired success. He was recognized as the ultimate entrepreneur for this information age by the BusinessWeek back over a decade!
Seth introduces himself as a teacher and project creator. He is well known for his outstanding ideas on leveling up people both in their careers and business projects.
Hi. I’m Seth Godin. I’m a teacher, and I do projects. For more than thirty years, I’ve been trying to turn on lights, inspire people and teach them how to level up –Seth Godin
Seth is the author of 19 bestselling books, the last one was ‘This is Marketing' and it's too a bestseller!
Seth is running a blog for over 10 years and it's one of the most popular blogs around the world even this day. You will just wonder discovering that how is it possible to maintain the same popularity over the years providing these short and simple posts!
Startup School is a specialized podcast show designed and hosted by Seth Godin and was on the top list for a long period of time. In this podcast, Seth actually guides entrepreneurs on how to start, grow and shine in their dream business. Now he is hosting a new cultural podcast ‘Akimbo‘ from last year.
Seth's journey is to spreading new thoughts and actionable ideas for this advanced-changing era of science and technology. Over times, Seth is becoming more and more obvious and inevitable for digital marketers and business owners.
11 of Seth Godin's Ideas to Save Your Business
Through his books, blogs, lectures, podcast shows and more; Seth is actually working to spread out his ideas to teach and encourage people to do something remarkable in their lives and level up their skills. Check out 11 of his ideas to ensure a quantum leap over your competitors and get a go.
Marketing Is about The Stories You Tell
Since the main purpose behind marketing is to connect and communicate with your audience, you should focus on telling stories. Seth believes, story-telling is the best way to create an emotional attachment with the customers.
Traditional marketing campaigns help you get a lot of attention but that wouldn't help you much to create a great base of loyal customers and lifelong brand value.
On the other hand, a story can help you both grabbing attention and making sales through a more intimate relationship. That is why Seth says-
‘Marketing is no longer about the stuff that you make, but the stories you tell'.
Do Permission Marketing
One of the amazing thoughts of Seth Godin on which he is working and trying to spread out for years. The journey began in 1999 and it's now a popular theories that are broadly applied across the world.
The basic concept of this strategy is turning strangers into friends and friends into customers.
Permission Marketing recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
It's like dating your customers. In traditional marketing, marketers try to intrude new thoughts and ideas on their customers.
But what you should do is earning the right first. When you earn their trust and get right-permission to tell your stories, you should move forward. This is the best way to grab people's attention and make your job done with ease.
You can take social media platforms' activities as examples of permission marketing- sending requests, being friends and partners and then starting to tell and listen to the stories and updates.
Social media, SEO, e-mails etc. are the channels of doing permission m
Invent, Implement and Sell the Ideas
If you look around, there are lots of examples that marketers try to follow others and duplicate ideas instead of invent and implement a new one.
A unique idea can give you a quantum leap over your competitors in a way you can just imagine. It's true that you can't invent a new idea all the time but you can surely differentiate and customize that as your needs.
Another big thing is to keep trying to sell ideas. People just love to get familiar with new ideas and thoughts. A new idea doesn't require to develop a new theory all the time, a slogan, a good line of your add copy, a smart design of your campaign can easily reflect and represent a new thought and perspective.
Sell What People Want, Not What They Need
Common marketing strategy is to deliver what people need but according to Seth's idea, you should focus on what people want.
People's wants are more specific than their needs. We have unlimited needs in our lives but do we want to fulfill all of them? Or what we want to get, are these always the things that we need?
The answer is a big ‘No'.
You can take Singapore as a great example of this idea. Having the highest-density population, Singapore isn't ready to allow more cars. So, they charge too much tax on new cars. But Singapore is still in the top list of countries who buy expensive brands like Ferrari. Why?
They buy the expensive cars because they want to buy them.
So, when you design your marketing plan and prepare your strategy, try to focus on what people want. You will definitely get success and be able to attract the right customers.
Keep Your Customers Happy
It's always challenging to make and keep your customers happy. Seth suggests business owners and marketers a few things to do.
The first thing you should do is to define your customers. Who are your customers? People could have different choices being their needs the same. So, you should be well informed about your targeted customers and their preferences.
The second thing you should consider is to treat different customers in
And the third important thing is to set a prioritized customer group. Why and how?…Check out some examples.
Nike– famous shoe manufacturer around the world, focuses only on athletes and doesn't care very much at all the other people who buy their shoes.
So, you should also define and set a prioritized customer groups.
The core benefit of this segmenting is to easily keep focusing on them and treat them in a way they just love. And others would follow them, it's a surprising fact for marketers and business owners.
Deliver Basic Human Wants
When you're going to enter the market with a new product or service, try to offer and deliver something that people really want. Discover and find out their priorities and provide a smart solution at a cost that they can easily effort.
Things are changing, similar to the people's priority. Today, there is a huge list of things that people consider them as their basic needs. And it's increasing day by day.
So, as a business owner, you should keep your eyes open and try to pick an idea from the top of the people's basic needs.
Don't Only Rely on Mass Media Marketing
Advertisements on Radio and Television these days are recognized as the ‘Interrupted Marketing' which interrupt people when they are doing something of their preference and love. Seth wants to inform the business owners and marketers who rely only on mass media marketing to be aware and make a reconsideration.
As we mentioned earlier that your main purpose is to touch people's thoughts and hearts, not only reach to them and of course not interrupt and disturb them. So, try to find and use channels that can help you to reach them in a way they just love. See the world through the large window of digital marketing.
Send ME-mail, Not E-mail
Another big-deep idea of Seth Godin that you should send ‘ME-mail' instead of Emails while doing e-mail marketing.
The concept is- people prefer what they want. They don't usually want or like what you want. So, when you write a copy of your marketing e-mail or design a template, you should focus on what they want.
People don’t want Email; people want ME-mail
ME-mail refers to a more personalized mail, providing something extra and special for your customers. According to Seth's idea- you should offer a purple cow, not a common one. Because people have lots of options and they usually do ignoring stuff these days. So, when you send a mail, you should make it specialized for them that they just love it.
If you don't have something to send and share with people, just wait. Irrelevant emails harm businesses in many ways. You can lose many of your potential customers forever. It's too another example of ‘interrupted marketing‘.
Another significant fact is the opening and click-through rates of e-mail marketing is decreasing day by day. So, if you send same irrelevant and unnecessary mails again and again, you could lose even your potential customers.
That's why Seth says- ‘People don’t want email; people want ME-mail.'
Google Never Forgets
The era we are living in, it's true that we are always under a ‘Candid' camera. All are being recorded what we're doing day or night, in the house or outside.
Once you make an entry, It's now Google responsibility to spread it out. So, don't forget Google. Because Google never forgets; anything, anyone.
Believe Yourself First, Out Loud Publicly
To make people believing you, you need to believe yourself first. If there is any confusion-hesitation or weakness in your talks, advertisements or blog posts, that would decrease the appeal and people would lose their attention.
You are more powerful than you think – Seth Godin
And another significant fact is
To get success and lead a team, you need to be a leader. And two of the essential qualities of leadership is believing yourself and out loud publicly. You can do that because according to Seth- ‘ You are more powerful than you think!
Your Goal Is Creating Trust Not a Crowd
When you do marketing, you should focus on creating trust, not a crowd. The actual purpose of marketing is to increase sales and profits, not only awareness. So, give preferences to create a relationship of trust rather than grabbing only the attention.
If your customers believe you, if they have faith in you; they wouldn't let you down anyway.
Don't Play Promise Games
It's a dangerous act that many marketers do practice even these days. If you want to survive and get a lifelong success, you shouldn't even think of playing promise games.
Sometimes it happens that you can't keep your words even after your best efforts, but the result is always the same. Seth says-
Some organizations work very hard to weasel in the promises they make. They imply great customer service or amazing results or spectacular quality, but don’t deliver. No, they didn’t actually lie, but they came awfully close. The result: angry customers and negative word of mouth.
So, try to avoid promise games to keep your customers happy and ensure better output all the time.
Final Words on Seth Godin's Ideas
It's surprising that you wouldn't find the same reason behind the success of two similar types of businesses. You couldn't also get the same result by applying the theory that your competitor is already applying. You should find your own feeds and differentiate the way or change the model to give your customers a perfect nudge!
That's the way of getting success and touch the milestone with ease.
Seth Godin is one of the most experienced persons who can help you to apply the same idea in a different way. To level up in your life, to get a unique way of thinking and finally to meet the goals, you should follow Seth Godin and get familiar with his ideas.
We have covered 11 of Seth' popular ideas that would help you get a go in 2019.