• WP Villa

    WP Villa

    Well, Great article Mainul..

    No doubt Facebook Pixel is the most important part for every marketer running Facebook ads, the most important being the re marketing activity which saves up the cost.

    Thanks for the awesome & Informative post.

    • Mainul Kabir Aion

      Mainul Kabir Aion

      Hi WP Villa,
      We appreciate that you liked our post. Please do visit our blog regularly for more awesome posts like this one.

      Thank you 🙂

  • Lucas


    Hello. I am a bit at a loss. Do I have to install my pixel twice? Once with the WordPress integration and once with the WooCommerce integration?

    Or do I have to install one pixel for WordPress and another pixel for WooCommerce?

    Or is it that I only need to install one pixel for WooCommerce?


    • Mainul Kabir Aion

      Mainul Kabir Aion

      Hi Lucas,

      Thanks for your query.
      Only one pixel for WooCommerce is okay to go. Simply install the pixel for WooCommerce, that’s it.

      Cheers 🙂

      • Debora


        Hi Mainul,

        I use WooCommerce for a quotation feature on my website (made in WordPress).
        Should I install the Pixel with both WordPress and WooCommerce integrations?

        What happens if I only choose one or the other?

        Thanks a lot!

        • Mainul Kabir Aion

          Mainul Kabir Aion

          Hi Debora,

          Thanks for your comment. You can only install with WooCommerce. That would be enough. You don’t need to do both. If you need more information, don’t hesitate to comment again.

          Cheers 🙂

  • YUN


    Hi Mainul,

    I have 10 products on my 1 WordPress website. I want to track all of my each 10 products. (conversion, pageview, add to cart,thankyoupage)

    Then, Do I have to create another 10 each pixel ID per 10 products?

    • Mainul Kabir Aion

      Mainul Kabir Aion

      Hi Yun,
      No, you can track all of them with a single pixel id. If you are using WooCommerce, you can try WooCommerce Conversion Tracking. It makes tracking on Facebook easier for WooCommerce stores.

      Cheers 🙂



    Hi Mainul,

    When I download the pixel on Facebook, I don’t have the zip file needed to be installed on WordPress, I only have .php files. Any ideas how should I do?


    • Mainul Kabir Aion

      Mainul Kabir Aion

      Hi LEO,

      Thanks for your comment.

      I would recommend you using WooCommerce Conversion Tracking if your site is based on WooCommerce. You can read this blog to learn more.

      Otherwise, you can download Facebook’s own Plugin from here. And follow this blog.

      Cheers 🙂

  • Tanya Smith

    Tanya Smith

    Hi there. Thank you for the very well laid out information. I have installed the facebook pixel on my website. Then I added in the plugin facebook for woo-commerce. In order to complete the setup it asks me to select a pixel and shows that I already have a pixel installed. In the drop down options it doesn’t give me my businesses pixel however, so I can not complete the setup.

    Should I manually install the pixel in the header? The only thing with that that concerns me is that my site does already have the pixel properly installed. I could create a shop pixel instead and install that if you think that would be best. Need help?

  • Raj


    Thanks a lot for this awesome post!

    I followed your steps and have created and installed pixel on the website. I don’t see the pixel under WP Admin -> Settings, however, when I use Facebook’s chrome extension, it’s showing me that it’s there. So, assuming it’s all working fine.

    Have couple of quick questions for Step 4.
    1) Yes, I do see a notification from WooCommerce to finish setting up Pixel. As far as I understand, even if I don’t do this, Facebook Analytics section will still have the analytics data – please correct me if I am wrong here.

    2) When I tried to finish setting up the plugin in WooCommerce, the last section mentioned that the Website must sell physical goods. Now, my Website sells Virtual products and services so I didn’t finish this step. Let me know if you have some more information on this.

    Happy Thanksgiving!

  • Calvin Crane

    Calvin Crane

    The dangers of just installing the base pixel code manually are that many user events are simply not able to be determined. You will lose a lot of money if you don’t get this right!

  • Samuel D.

    Samuel D.

    Really appreciate the great job you are doing, very very helpful post for me and I am sure for others too. Keep up the good work.

  • Pingback: Cauti Woocommerce Facebook Pixel?

  • Oliver


    I have started my online WooCommerce store and I want to integrate my WooCommerce store with Facebook. I have found some articles about this topic but now I am confused which one I should follow. Here are the articles.

    Could you please help me how can I add facebook pixel to WooCommerce? Also, I want to secure my WooCommerce store. Did you return any article on this?

  • Adrian


    I’m having some issues with API Token expired with the Woocommerce plugin.
    Seems it’s a known issue, I can see the same here: https://github.com/facebookincubator/facebook-for-woocommerce/issues/962 and here: https://github.com/facebookincubator/facebook-for-woocommerce/issues/964

    which make the plugin quite unusable. Any ideas?

  • Elias


    Adding Facebook pixel is simple we just need to copy-paste the pixel code into the header but now there are events? I would love to know about the setting events!

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