How to Use Product Review to Increase Popularity and Sales

Did you know – about 63% customers tend to buy products online from stores which have more and better reviews and ratings? Reviews have proved to work like magic for your store's sales and reputation.

Product reviews are one of the most efficient ways of branding and marketing of your online store. A good review can always increase the popularity and reliability of a product. You may know about the term ‘Word of Mouth', which is a medium of communication between customers. Reviews serve the similar purpose for the online stores.

When a customer reviews a product, they put their name behind the recommendation. This makes it even more valuable. Other customers often check the reviews and it influences their decision of buying.

In today's article, we shall talk about the benefits of product review in your Dokan store. You will also get to learn about useful tips on how you can increase your store popularity with it.

Let's have a look into the benefits before checking out the tips.

Authentic and free advertising for your store

With positive reviews and customer satisfaction, your store gets free advertising. Though it comes free, it is more effective than spending on advertisements or campaigns. Customers  expose your products and share their experience when they post a review. This hugely increases customer awareness, trust and reliability of your store.

Optimized search results to support your products

Search engines display results depending on the number of time a keyword is used. A customer posts a review mentioning your business name. Search engines like Google take that into account and display your business name in the search results more frequently.

Recommendations from customers can increase your sales

A product review is like peer recommendation and it is more trustworthy to your customers. Customers will look for other people who have already used that product online. When they find a review, they seem to believe it more than what is mentioned in the advertisements. Research shows that about 90% of customers trusted recommendations from people they know and 70% trusted reviews posted online. This makes reviews a powerful form of marketing.

Constructive suggestions open new doors of improvement

You will get suggestions from your customers through reviews. This can be a great thing as you will get to improve your products by resolving customer problems. This can turn out to be a great business practice and increase customer loyalty. Product reviews also provide you criticism, which leads to new opportunity and improvement.

Attracts more customers and connects them

Product reviews are a form of communication which creates a better understanding. It also showcases your products online. By this way, other customers can see them and develops a relationship between customers.

Tips to use product review for increased popularity

  1. You can ask your customers personally to post a review after purchase.
  2. The review process in Dokan stores is very simple, customers can easily post reviews.
  3. You can also offer loyalty points for each review to your customers.
  4. Optimize your store for better reviews.
  5. Approve both positive and negative reviews as a mixture will make things more believable.
  6. Consider customer suggestions for improvement.

Product reviews work amazingly in Dokan

Dokan Multivendor has built-in product review feature, which can a great tool to increase your product popularity. Navigate to- Seller Dashboard → Reviews. You will find all the reviews segmented as published, pending, spam and also trash. You can approve pending reviews and display them on your store page.


Click on the Pending tab and you will see all the pending reviews and you can approve the ones you want. All you have to do is to check the review and select the action you want and click Submit button.


This will display the approved reviews on the product page and also your store page. You can display reviews as peer recommendations on your store page and it effectively increases the popularity of your store.

use product review for more popularity

Did you like how Dokan handles reviews? You can get Dokan for yourself!

11 thoughts on “How to Use Product Review to Increase Popularity and Sales

  1. Leandro
    September 19, 2016

    Dokan looks amazing, a penalty can not find stores that use it!

  2. VSupport24
    September 20, 2016

    This info help us to increase our website popularity.

  3. In2PcFix
    September 20, 2016

    Thanks for sharing valuable info which help us to increase our product popularity.

  4. Kathy Johnson
    October 4, 2016

    Hi Mainul ,
    I recently had the good fortune of reading your post regarding “Product Review to Increase Popularity and Sales”. It is perfectly written and, contained sound, practical advice with valid facts and figures. I look forward to read your next informative write-up.
    I work for a WordPress website development Company.
    Thank you.

    1. Mainul Kabir Aion
      October 4, 2016

      Hi Kathy,
      I am glad you liked the post. Thank you very much for showing your interest. Please keep in touch and visit our blog regularly for more content like this one.
      Don’t forget to check out our Dokan plugin as it is going to get a huge boost in the upcoming release.
      Have a nice day. Cheers! 🙂

  5. 9 Proven Ways to Create Sustainable Customer Relationship for eCommerce - weDevs
    April 11, 2017

    […] Also read: How to Use Product Review to Increase Popularity and Sales […]

  6. How to Generate More Sales from your Digital Products - weDevs
    April 27, 2017

    […] You can learn more about product reviews from here → […]

  7. McAfee Support
    September 20, 2017

    I am so glad to like your post it is very useful for me i have read it carefully ..surely bookmark it for further..

    1. Mainul Kabir Aion
      October 8, 2017

      Hi there,
      Thank you, do visit our blog regularly.

  8. Norton Support
    September 20, 2017

    Thanks for sharing the good and useful post with me ..i like it so much thanks again.

    1. Mainul Kabir Aion
      October 8, 2017

      Hi there,
      Thank you, do visit our blog regularly.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.