Building an Alumni Website with WordPress & Charging with Stripe for Subscription

When you are dealing with a full-fledged website, flooded with a large number of visitors, you can turn them into paid customers. Wondering how? Well, by simply adding a paid membership feature or a subscription feature to your website.

Just like creating a membership website, you can also create a paid alumni website.

In this article, I will show you how to build an alumni subscription site using WordPress.

Advantages of a Paid Alumni Membership Site

You can build an alumni website-

  • To turn your visitors into paid customers
  • To charge your visitors on a monthly or yearly basis
  • Let your visitors post their article on your website
  • To let a group of people connect with each other
  • To allow members post content on the website.

For example, bringing back the good old college days to a group of college friends

  • To let the Members get exclusive online access.
  • To build a strong network among your users which is necessary for their career.
  • Allow your users to reunite with each other easily and more

Why Should You Choose WordPress to Build an Alumni Membership Site

The reason is simple! WordPress is the most popular CMS that will let you build an alumni website easily with the power of its plugins.

You don't even need to use a single line of code which will save your effort and precious time.

How to Create an Alumni Website Using WordPress

It's easier than easy! You can not only build an alumni site but also you can create subscription fees for every member of the site.

Best membership plugin WordPress- alumni website

Just follow these simple steps and you are good to go!

Step 1: Download and Install WP User Frontend

Assuming that you have your WordPress site up and running, go to the WP Admin Dashboard → Plugins → Add New.

Now search for WP User Frontend and install and activate the plugin.

how to create an alumni site using WPUF
WordPress User Frontend

Step 2: Get the WP User Frontend Pro version

An alumni website is actually a user directory website. And as the user directory feature is not a free feature in WordPress, you will need to download the WP User Frontend Pro plugin to this end.

WordPress User Frontend pro

Go through this quick and precise documentation to learn how to purchase the Pro version.

Step 3: Activate the Stripe Payment and the User Directory Module

Now go to the WP Admin Dashboard > WP User Frontend > Modules.

how to create an alumni site

Now, activate the Stipe Payment and the User Directory module by turning on the toggle bar.

Step 4: Create & Publish a Registration Form

Now, you need to create a registration form in the WP User Frontend Pro. Go to the WP Admin Dashboard → WP User Frontend → Registration Form → Add Form.

Create a registration form for alumni users.

how to create an alumni site with WPUF

Now, copy the shortcode and publish it on your site's Membership form page. Finally, hit the publish button.

how to create an alumni site

Now, you have to set this registration page from the WP Admin Dashboard → User Frontend → Settings → log in/Registration page → Registration page (Dropdown).

alumni website

Save the changes.

Step 5: Turn on ‘Anyone Can Register' the Form

Navigate to the WP Admin Dashboard → Settings → General. Check the box from the Anyone can register option:

how to create an alumni website

Save the settings.

Step 6: Configure User Listing Page

In this step, you will need to go to the WP Admin Dashboard → User Frontend → Settings → User Directory.

how to create an alumni site

Here, you can set the Profile Image Size, Avatar Size, Profile Header Template, and user listing template.

Step 7: Configure Meta Fields

Now, go to the WP Admin Dashboard → User Frontend → User Listing. Then, change the Label and select meta keys for each label. Make sure to save the changes.

how to create an alumni site

Notes:

  1. If you can not find any meta key for a field then create a user and register using the registration form for once. After that, you will find the necessary meta keys.
  2. You can also show these fields in the user listing table by just checking the “Show in user listing table.
  3. You can also check the “Search by this meta in user listing table” option so that a user can use it to search a user from the user listing table.
  4. Use the Image/File item to show the profile image.

Step 8: Publish The User Listing Page

Finally, it's time to publish the User Listing page. This step is important to see the alumni members from the frontend.

Go to the WP Admin Dashboard → Pages → Add New. After that, copy and paste the shortcode [wpuf_user_listing]. Now, hit the publish button. Voila!

how to create an alumni site

Step 9: Monetize The Membership Form

alumni website in WordPress

In case you want to monetize the membership form, you have to create a subscription pack and also have to enable the payment gateways:

Creating a Subscription Pack

As we are building an alumni website, it will be wise to create a subscription pack which has an expiry of monthly or yearly. You can set any expiry time with the WP User Frontend.

Navigate to the WP Admin Dashboard → User Frontend → Subscription to create subscriptions for your users.

how to create an alumni site

Go through this doc to learn how to create a subscription pack.

Enabling Payment Gateways

you can use either PayPal or Bank Payment or Stripe. Here we will be using the Stripe payment system.

To use the Stripe payment go to the WP Admin Dashboard → User Frontend → Settings.

Now, check the credit card option and after that insert your Stripe Secret Key and Publishable key. Then save the changes and you are done with monetizing the Membership form.

how to create an alumni site

Note: If you do not know how to get the Stripe keys then you can give a shot to this documentation.

How a User will Be Able to Register as a Member

After logging in to your website, a user will click on the “Registration page” to get the Registration form.

how to create an alumni site

Now, your user will be able to see the WP User Frontend subscription pack before registering.

alumni website

On clicking on the “Sign Up” button, he or she will get the registration page:

how to create an alumni site

After, filling out the form with necessary data, the user has to hit the ‘Register‘ button.

Next up, the user will get a payment form for his Stripe credit card:

how to create an alumni site

Finally, the user needs to click on the ‘Proceed‘ button to complete the payment and get registered on the user directory.

Now, everyone can see the newly registered users on the user listing table:

how to create an alumni site

You can also select the View Profile button to see a user's single profile:

how to create an alumni site

Here is the single profile of a user:

how to create an alumni site

Wrapping up on Alumni Website with WordPress

This is the simplest way to create a paid alumni website with WordPress. The best part is that you can use pretty advanced form fields to collect your user's data.

Aside from the Stripe payment gateway, the WP User Frontend Pro also supports the popular payment gateways like PayPal. You can also use the bank payment system to charge your customers.

Finally, if you do know an easier way to create a paid alumni membership site than the way I showed here don't hesitate to mention that in the comment section below. I would love to learn that with great enthusiasm!

Integrating Google Services with a WordPress Contact Form Plugin

What is the typical use case of a web form builder? Certainly, creating forms with adding some necessary fields such as name, email, text area, multimedia, right?

What if, you added some advanced fields integrating some advanced Google services like Google Analytics, Google Maps and Google Sheets with your web form?

Luckily, if you are using WordPress, it is only a matter of a few clicks to do it. This article will walk you through the ways to integrate Google integration with a WordPress form.

Why Do You Need to Integrate Google Services with WordPress Contact Form

weForms Google Services Integration
  • To keep a keen eye on form Submission.
  • To create events with Google analytics and track them with WordPress.
  • To show Google Maps with WordPress contact address field so that your users can get to know the location in an easier way.
  • To automatically save the data from your form fields on the sheet after every submission.
  • You can monitor the efficacy of your online presence by measuring the response from your visitors.
  • Get device usage data, that is, the number of visitors from different devices.
  • Improve your site or solution according to the response rate of your users in Google analytics.

How to Integrate Google Analytics with WordPress Contact Form

To integrate Google service you will need to install the contact form plugin on your WordPress website. There is a wide array of form builder such as contact form 7, weForms, WP Forms, Ninja Forms, etc. in the WordPress plugin directory.

Why Choose weForms

weForms is one of the most prestigious plugins which packs a 4.9-star review and has 10000+ active install in the WordPress.org. These users can not go wrong after all.

Other reasons include the followings:

  • One page submission via Ajax.
  • Drag and Drop form builder.
  • Unlimited forms.
  • Real-time Live Preview.
  • Predefined and customizable templates.
  • Export or Import forms from other form builders.
  • Free slack integration.
  • Anti Spam and reCaptcha support.
  • Creating forms including multiple columns.

How to Integrate Google Analytics with weForms

Go to your WP Admin Dashboard > Plugins > Add New. Search for ‘weForms'. Now, install and activate weForms like any other WordPress plugin.

Then, get the weForms Pro version from this page. Now, upload and install the plugin. Don't know how to upload and install the plugin then take help from this documentation.

Follow these three simple steps to integrate Google Analytics with weForms

Assuming that you have finished the weForms installation process, you now need to unleash the power of Google Analytics.

Step:1

Go to the WP Admin Dashboard > weForms > Modules. Turn on the google analytics module.

weForms Google Services Integration

Step:2

Now, Go to weForms > Settings and paste the Google Analytics Tracking id.

weForms Google Services Integration

If you do not have any Google Analytics tracking id then get help from this documentation.

Step: 3

In this step, you will have to go to the WP Admin Dashboard > weForms > All Forms > Edit or Create a form > Integrations > Insert event details > Save form.

weForms Google Services Integration

You will have to input the following values:

  • Event UA Code: Insert your Google Analytics Tracking code. You can find your tracking id by navigating to your Google Analytics Dashboard > Admin > Property Column > Tracking Info > Tracking Code. The tracking is available just like the following:
weForms Google Services Integration
  • Event Category: Insert the Category of the event (For example, Form).
  • Event Action: Insert the action you are tracking (Example: Form submission).
  • Event Label: Give an Event title.
  • Event Value: Insert any event identifying number.

Finally, hit the “Save Form” button to finish the form configuration process with Google Analytics.

Here is how you will be able to track in Google Analytics

Now, as soon as a user of your website submits any form datum, your analytics will count like a charm.

To see your form data, navigate to the Google Analytics dashboard > Reports > Realtime > Events.

weForms Google Services Integration

Now, each time any user submits a form, the event category will be shown as ‘Form', the event action as ‘Submission' and the Events in percentage. You will also be able to see the active users right now on your website.

The best part is that Google analytics will demonstrate the events in minutes and seconds.

Bonus Tips

Google Analytics is not the only Google service supported by weForms. You can also integrate Google Sheets and Google Maps along with weForms. All these features require the weForms pro version.

  • if you would like to integrate or synchronize a Google sheet with a particular weForms field then you can use the weForms Google sheet integration module.

Learn How to Integrate weForms with Google Sheets

  • If you would like to show the Google maps for the address field of your form then you can use the Google Maps integration for weForms.

Learn How to Integrate weForms with Google Maps

Conclusion

With the handy Google analytics tool, you can observe the history of form submission data. The built-in timeline filter will allow you to see the form submission data at your disposal.

So, what are you waiting for? Give it a spin and let us know your feedback in the comment section so that we can make the plugin better.

The Ultimate Guide to WooCommerce SEO for Beginners and Advanced Users

It does not matter which type of online business you are running, what matter is your marketing plan and the philosophy of reaching every potential individual who is likely to convert to your paying customers.

In the online business landscape, the concept of SEO or, Search Engine Optimization, is a part and parcel for the marketing plan and to reach out to your target audience.

If you do have a WooCommerce website, you must optimize your website with some useful tips. Now, let's take a deep dive into the importance of WooCommerce SEO and how you can do SEO for your WooCommerce website.

What Is SEO or Search Engine Optimization?

Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.

Brian Dean, SEO expert

Specifically, unlike paid media, SEO is an organic or nonpaid way of tuning up your website's web pages aimed at taking your web pages to the top of the SERPs or Search Engine Result Pages.

Here is a screenshot that depicts a difference between Google Ads result and SEO result:

What Is WooCommerce?

In case you did not know, WooCommerce is a completely free eCommerce extension for the most popular Content Management System (CMS) WordPress.

It has the highest marketplace share among the most popular eCommerce solution out there. As it is an open-source eCommerce solution, you can customize it just like the way you want.

Is WooCommerce SEO Friendly?

You will be glad to know that WooCommerce is by default SEO friendly. That's because, it inherits most of the SEO characteristics from its root, WordPress. Here is what you will get in WooCommerce as the SEO boosters:

  • Search Engine readable webpages with the help of WordPress which is a must for SEO
  • SEO friendly permalinks from WordPress settings
  • Guides you to insert an H1 tag which is very important for on-page SEO while writing on a page or post or creating products
  • Allows optimizing images with appropriate alt tags, description and many more in collaboration with WordPress
  • Available WooCommerce based SEO optimized themes in WordPress.org
  • Heaps of SEO plugins for WordPress website in WordPress.org
  • Cache plugins to speed up page loading time
  • Mobile responsiveness out of the box

Also, you can share your post or pages in social media with automated social sharing plugins in WordPress based eCommerce site.

And the Friendly WordPress community is always ready to help you if you are in any trouble while using a WordPress site.

Why Can't You Ignore SEO for Your WooCommerce Website?

SEO is very important to get visitors directly from search engines like Google, Yahoo, Yandex, Baidu, etc. without investing tons of money.

While talking about SEO, we mainly focus on optimizing for Google. Because most of the search takes place within this search engine giant.

WooCommerce SEO guide

To ensure driving maximum visitors to your site, you must take your web pages on the first page of the SERPs.

75% of people never scroll past the first page of search engines.

Junto

Here is a fact that portrays how visitors interact with the first page of the SERPs.

WooCommerce SEO guide
Source: ManageWP

89% of all consumers will do online research using a search engine

ManageWP

Thus, you can not ignore optimizing your WooCommerce website with proper SEO tactics.

Optimize Your WooCommerce Website with These Effective SEO Tips

Here are a few ways you can improve your WooCommerce website's SEO. To optimize your WooCommerce website, you need to download and install a WordPress SEO plugin.

There are a great number of freemium WordPress plugins in the WordPress directory such as Yoast SEO, Rank Math, All in One SEO Pack, SEOPress. You can use any one of them. However, we will be using the Yoast plugin to do SEO for WooCommerce website in this article.

Related articles on SEO:

Common SEO Tactics You Should Stay Away from, to Ensure the Best Result!

An SEO Checklist For A New WordPress Website

It All Starts with Researching Proper Keywords

Keyword research is a classic SEO activity and it is the foundation of stepping your on-page SEO up. For your information, a keyword is the search term that users around the world insert in the search bar while using a search engine.

For example, if you are selling a smartphone on your Woocommerce website then the relevant keywords should be ‘smartphones', ‘smartphone', ‘buy a smartphone', ‘buy smartphone at cheapest price' etc.

But how to do keyword research? Not to worry! There is an army of free tools to conduct keyword research. Here are a few tools-

  1. Google Keyword Planner (Free): The most widely used keyword research tool.

2. Keywords everywhere (Paid): This tool is handy if you want to have keywords swiftly. It is a browser extension.

3. Keyword.io (Free): One of the best tools to find relevant keywords and the actual phrases, people use while using Google

4. Ahrefs (Free): Help you figure out the keyword competitions properly.

5.Moz Explorer (Free): This is an SEO tool built by SEO experts themselves.

6.Google Trends (Free): A great tool to analyze the current keywords that are flooding the search engine.

Amazon Search Suggestions

WooCommerce SEO guide

Google Search Suggestions

Product Page with Appropriate keywords

Once you are done with keyword research, you need to implement them on your WooCommerce web pages. For example, when someone searches for the keyword ‘buy washing machine‘ in the search engine. The competition to appear on the first page just begins.

If you do have a Washing machine on your WooCommerce product page, then there is no guarantee that your page is ranking on the first page of the SERPs. Because there is already a ton of pages containing the keyword “buy washing machine“.

So, how can you overpower those pages and place within the first 10 ten pages?

The answer is simple – use the focused keyword in the main content, h1 tags, h2 tags, SEO title, Url, slugs. If you use the focus keyword along with the LSI keywords, then chances are pretty high to jump to the top of the search result.

Once you have a primary keyword, you need to make sure it appears in the most important sections of your WooCommerce product page. Here’s how you need to go about it.

WooCommerce Product URL or Slug

WooCommerce SEO guide

Once you figure out the appropriate keywords, it is time to include them in the product URL. By doing so, you are actually sending a strong ranking signal to the search engine.

You should build up the practice to include the focus keyword in every slug while creating new pages.

However, you can not change the already published product pages' URL as you will lose the SEO value of those pages. This will hurt your SEO strategy horrendously.

Pro tip: Shorten the URL so that it stands in the viewable limit. This will help your visitor easily figure out what your WooCommerce page is all about.

WooCommerce Product Title or SEO Title

WooCommerce SEO guide

You have to optimize the product title with the focus keyword. If the SEO title contains the focus keyword then the page gets a booster in the race. Adding SEO title is very easy in your WooCommerce product page with the Yoast SEO plugin.

Adding Focus Keywords in the meta description

WooCommerce SEO guide

Though Google recently announced that including focus keyword does not affect SEO that much. Yet, some experts suggest to include the focus keyword in the meta description.

WooCommerce Product Description

WooCommerce SEO guide

Like any webpage, your WooCommerce product page description text must not contain less than 300 words. Try to write an appropriate and elaborate product description repeating the focus keyword or LSI keywords repeating two or three times.

Get Some Pro Tips on Product Description 

Use product categories for your product in WooCommerce so that visitors can filter products properly. This is also a very good SEO practice.

Never try to overflow the description with overuse of keywords or keyword stuffing.

Write a full description of your products including technical specifications like dimension, units, components usage instructions, shipping concerns and so on.

You should also answer customer queries.

Optimizing Images and Videos


While you are using images and videos in your WooCommerce product pages or posts, make sure to use high-quality images and minimize them with free online tools like Tinyjpg. Also, don't forget to use alt text and to rename them properly.

The same goes for video content. For videos, you need to upload them on YouTube, Vimeo or Dailymotion and then embed them on your product page or post page.

Doing so will keep your webpage at the optimized size and it will render faster on the browser.

Enabling Breadcrumbs

Using breadcrumbs is a very smart way to direct your visitors where they are, where they are from and where to go.

This does not only increase user satisfaction but also carries great power to push your web pages forward in the SEO game. This is because Google considers a web page well structured if it uses breadcrumbs for its pages.

Add Reviews and Rating Option on WooCommerce Product Page

If you add reviews and rating fields on the WooCommerce Product page, then your page will be constantly updated. This will meet the criteria for updating a web page frequently and it is a must to outdo your competitors.

In addition to that, as Reviews or comments and rating options are trust factors, pages containing these factors usually rank high.

Bonus Tips on Boosting Your WooCommerce Website's SEO

If you are through with the above-mentioned tips and tricks then you can try these advanced tips.

Generate Backlinks

One of the most significant factors of ranking a website is to generate backlinks. But this is pretty difficult to generate backlinks for a new website. Because who will give back your link if you do not have a good site rank.

To generate backlinks you have to submit your website to directory listings, open affiliate marketing system for your products, guest blogging and so forth.

Update WooCommerce Pages

Adding fresh content on your WooCommerce website is imperative to stay ahead of the curve in comparison to your competitors. You can add a review section to let your customers comment on your product so that your page renews on its own.

Use AMP or Accelerated mobile pages

The use of AMP pages has burst into popularity these days. AMP allows your users' mobile devices to load your WooCommerce web pages faster.

Store SEO

In case you are Using Dokan and sharing your store page in social media, you have to make sure that facebook or Twitter crawls the Open Graph image properly.

WooCommerce SEO guide- Get Dokan

Ending Thoughts on WooCommerce SEO Guide

No matter what type of online business you are in, you have to make sure that your site is doing great in terms of SEO. You can never have the whip hand without following the guidelines of Search engines.

The more sound SEO strategies you apply to your Website, the higher the chance your potential will convert to paying customers.

Finally, do remember that SEO is nothing but a continuous process. Sometimes, you may need to do split testing to know which SEO activity works best for your WooCommerce website.

Introducing WordPress Default Theme – Twenty Twenty

As a persistent WordPress enthusiast, you may already be familiar with the trend of rolling out a WordPress theme with every major release. And this was no exception while it was the last major release of WordPress 5.0 back in December 2018.

With that in mind, the WordPress developers are all set to launch a new default theme called “Twenty Twenty”. But this time the theme will be included in the imminent release of WordPress 5.3 even if it is not a major release.

So, what's inside the theme?

Let's get going.

Under the Hood

The idea to develop the Twenty Twenty theme is inspired by the popular Chaplin theme which was introduced by Anders Norén. Interestingly, Anders is also leading the design team of the WordPress Twenty Twenty theme in close collaboration with the WordPress core developer Carolina Nymark who also belongs to the WordPress theme review team.

The Twenty Twenty team is @anlino as design lead, @ianbelanger taking charge of development, and @poena representing the Theme Review team. Anders Norén

The WordPress community is already aware of the feat shown by Anders Norén in developing his Chaplin theme. Thus the community is taking this news by their utmost interest.

Since the new Twenty Twenty theme is based on the Chaplin theme, we can infer that the theme will basically be improved and repurposed in a different manner rather than creating from scratch. According to the make.wordpress.org, the upcoming WordPress 5.3 update is confirmed to be released on 12th November 2019.

What Can You Expect from WordPress Default Theme Twenty Twenty?

The Chaplin theme also bags 5-star rating on the WordPress.org. Currently, it has more than 800 installations.

If you want to know what can be done with the WordPress default theme Twenty Twenty, you need to know the characteristics of the Chaplin theme beforehand.

The Chaplin theme was built to make the most out of the Gutenberg block editor. Though the Chaplin theme was primarily tailored to meet the need of business and agency theme, it can be personalized to suit other requirements.

Here are a few things you can do with Chaplin theme:

  • Editing each and every aspect of the theme with the help of Gutenberg editor
  • Creating advanced theme layouts with Chaplin theme's “Cover Template” option
  • Adding a featured image
  • Defining the page structure using the block editing options
  • Giving you full control over the fonts and colors on your site
  • Choosing one of the ten included color schemes or build one from scratch
  • Adding infinite scroll on archive pages
  • Being able to set the different type of post meta to show on single posts and archive pages
  • And many more

Twenty Twenty theme is actually the improved and diversified version of the Chaplin theme. So, you can expect pretty much all of the bells and whistles that you could get from the latter.

Core Values You Are Getting from WordPress Default Theme Twenty Twenty

Although there are a lot of similarities in their codebase, the Twenty Twenty theme looks much different when it comes to appearance.

Anders Norén said that the reason behind the similarity of the codebase is that it takes much less time to the development pace.

Here are some of the exclusive values that the Twenty Twenty theme is expected to provide to its users.

Mobile Responsiveness of Twenty Twenty Theme

The Twenty Twenty theme is completely mobile responsive. It supports all the standard viewports. Be it a smartphone or tablet or desktop computer, there will be no content amiss.

Here is a screenshot that reveals the theme's amazing mobile responsiveness:

WordPress default theme twenty twenty

Multipurposeness of WordPress Default Theme in 2019

As far as the flexibility of the theme is concerned, the Twenty Twenty theme can align the requirements of an agency or an organization. This includes agencies or organizations but not limited to them only.

This means, the theme can be aimed to creating personal blogging websites too!

This will be feasible due to the theme's endless possibilities to create dynamic layouts, with the help of the Chaplin theme's covered template option. You can also add your own taste of alignment for columns, groups, media to create dynamic layouts altogether.

Simplicity of Twenty Twenty Theme

Though the theme's default appearance looks simple, it is more intuitive than you guess.

Still doubtful? Then you can try out the following full-page mockups of Twenty Twenty theme unveiled by Anders Norén:

Readability of Theme Twenty Twenty

If you are not a fan of using the same font over and over again, then this is the theme for you! Because it is the very first default theme of WordPress that will pave you the way to use variable fonts.

In fact, the focus on clarity and legibility will be very conspicuous on the theme. The Twenty Twenty theme will include the typeface Inter, designed by Rasmus Andersson.

In case you did not know, Inter will be a great pick for you because it makes even the smallest fonts to look more legible in it.

Unlike the former default themes, the Twenty Twenty theme will be using the x-tall height that will dramatically improve the readability of all the fonts especially for the headings – making them more discernible.

Full Block Editor Support

One thing that will surely stand apart is that the theme's magnificent support for Gutenberg block editor.

As I mentioned already, the Chaplin theme is rated very high, that is, 5 out of 5. In that its widespread philosophy not only for the full-on support for the Gutenberg editor but also for the enhancement to the Gutenberg editor.

WordPress Default Theme Twenty Twenty Review in Conclusion

The Twenty Twenty WordPress theme will definitely stand out in the long line of WordPress default themes due to its full compatibility and enhancement for Gutenberg block editor.

With the release of the Twenty Twenty theme, the WordPress Gutenberg block editing experience will be more interesting and fun to use.

Still not convinced? If you want to be adventurous, then you can download the theme from the Github to play around it. As soon as the theme gets stable, it will be merged into core.

So, what are you waiting for? Give it a spin and let us know what you see while you use it in the comment section.

Learn Why & How to Use a POS System with WooCommerce

If you have a small to fairly large business outlets for your brick and mortar store, you may be spending a lot of time dealing with creating invoices and billing. To relieve from this trouble, you can think about the automatic product billing and stock calculation system with an online POS or Point of Sale solution.

Considering the deployment, a POS tool could be a great idea for your business, particularly if you have multiple outlets. That's because everything you manage in your multiple outlets can be maintained and monitored by using just a smartphone or a laptop having internet.

In today's article, I will be showing the reasons why and how to perfectly utilize a POS system for your business.

But before that…

What a POS System Truly Is

In nontechnical terms, a POS is nothing but a computerized system that helps a retail merchant to calculate the due amount owed by a customer, number of stocks and make an invoice or receipt for that customer.

With a POS system, you will be able to take orders and count your inventories in the easiest manner.

Why You Should Utilize a Point of Sale Systems for Your Business?

POS features are not the only things that you should look into. You should take a look at the following benefits of a pos system:

Get a History at a Glance

Getting product history is one of the ultimate benefits of a pos system

While you are using a POS tool, you will be able to get the exact history of your business transaction at any time. Meaning that you can get to know which product is selling the most and which one is lying on the product shelf unsold for a long time.

Manage Inventories without Any Hassle

Inventories can be of different types. Some inventories can look similar but have only a slight variation when it comes to brand, color, size, flavors, etc.

It becomes pretty tough to recognize some products and identify their variations within a short period.

To save your valuable time and to remove manual errors, you can simply use a POS machine to do all these kinds of stuff on its own.

With a POS system, you can effortlessly get to know the name of a product, the supplier, supplier code, brand, Stock Keeping Unit (SKU), color, size, and all the other variations.

Get Real-time Update

If you are using a POS machine for your outlets, you will be able to access all the transaction information saved in your back-office server from anywhere using the internet.

This will let you be aware of your inventory information even if you are hanging out at a distant place of the world with your friends and family.

Save Your Valuable Time & Money

Calculating and making an invoice with a POS system is way faster than doing them with manual intervention.

A POS device will just scan the bar code of a product and can do the rest like payment with just cash or swiping a credit card and saving the payment information into the system within just a second.

POS system also reduces the need for too many personnel. Which means you will be able to cut the cost of extra salaries paid out to your cashiers.

Stay Relaxed with Sales Tax Calculation

Calculating sales tax for each invoice and saving them into your book for the future can be a nightmare for you. What's more disgusting is that you need to calculate the sales tax every time you make a sale.

Marketplace Taxes plugin

This problem can be sorted out by simply using a POS system which will calculate the sales tax on its own! And it's time to say “Goodbye” to your calculator!

Make Your Employees Used to It without Training

Almost everyone is using a smartphone these days. And operating a POS machine is never tougher than operating a smartphone.

With just a set of brief instructions, anyone will be able to operate the POS machine within a few minutes.

Whom You Should Utilize POS for

  • You: If you have multiple outlets and multiple showrooms, you can not manage all of them by being present at every outlet simultaneously. For this purpose, you need to employ the POS to be present virtually.
  • Your Sales Person or cashier: You should apply a POS machine for your salespersons to reduce the stress of manual invoicing.
  • Your Customer: When you are billing your customer manually, other customers have to wait in the queue. To reduce your customers' pain and increase their satisfaction you need to use a POS system.

How to Utilize a POS System for Your Business

wePOS- woocommerce pos system

If you already have a WordPress based WooCommerce website, it's only a few clicks away to get started with a POS system. To do so, you need to have a WordPress powered WooCommerce website.

To deploy the wePOS system, you need to have the following things:

Installing the wePOS Plugin

benefits of a pos system

We assume that you have a WordPress powered WooCommerce website. Now, to install the wePOS plugin, go through this brief documentation.

After installing the plugin, you may take help from the following documentations to go ahead:

Concluding Thoughts

Using a POS system will not only save your time and money but also makes your business management interesting. You, the customer, and cashier stay aware of the necessary info in an automated and error-free way.

If you are yet to streamline your business outlets with a futuristic and intuitive POS system, you can flat out go for the wePOS.

Effective Facebook Marketing Strategies for Beginners

With over 2.23 billion users, Facebook is the most popular social networking site across the globe. And no other social networking platform precedes the number of Facebook users as of today. This means, as a marketer you have a huge possibility to reach your desired users utilizing the Facebook marketing strategies.

In today's post, I will be showing you some useful Facebook marketing tips and ideas that can enhance your customer engagement by getting the most out of this popular digital marketing platform.

Why Is Facebook Marketing Important?

Facebook is the most popular social networking platform on the web to date, as I already mentioned. What's more!

The popularity of Facebook is constantly on the rise. Here is how it is skyrocketing into the deep space!

Facebook user growth over the years to finalise facebook marketing strategy

The followings are the comparative advantages if you are going to use Facebook as your marketing platform:

  • You can reach the highest number of audience
  • To reach only your targeted audience
  • Generate more leads
  • To boost your website traffic
  • Lower your marketing cost
  • To get statistics of your marketing campaign easily
  • To build brand loyalty
  • Boosting SEO and brand visibility
  • To retarget your lost customers

Not only that, you have countless advantages while using Facebook.

Facebook Marketing for Small Business: Proven Tips & Tricks

Irrespective of the business you are running, you should maintain a Facebook Page and a Facebook group. If you already do have these two, try implementing the following ideas.

1. Get the Most out of Facebook through Organic Reach

Facebook organic reach is when you do not spend money for the distribution of your contents but people can see your post. The main advantage of organic reach in Facebook marketing strategy is that you don't have to pay for anything.

Organic reach of Facebook marketing strategy
Source: Neil Patel

However, it has been quite difficult in recent years to stand out in the increasing stream of posts on the Facebook news feed.

Fortunately, with newer techniques and ingenious ideas, you can reach more people. For instance, you can get your post appeared better by using Facebook groups instead of using mere Facebook page.

How to Ensure Maximum Customer Engagement

content team to implement facebook marketing strategy

Establish Your Unique Selling Proposition

USP or Unique Selling Proposition is the key to be successful in any business. If you are competing with strong competitors without the unique value then you can never outrun them. Therefore, you must offer a unique selling proposition that your competitors can not compete with.

For example, Facebook and LinkedIn are basically competing with each other. But Facebook focuses more on casual networking while the latter highlights on career and job centric networking.

This unique value proposition will keep your customers more engaged with your brand. And this is the reason why the visitors will keep visiting your Facebook page or your website repeatedly.

Create Unique Content

Increase WordPress Blog Traffic by facebook marketing strategy

Creating a treasure trove of knowledge for the industry you are involved in opens the window to build a strong reader base. Your loyal readers will create discussion thread on your posts provided that you are helping with problem-solving contents.

The same thing also goes for Facebook page and groups.

Arranging Exciting Competitions

You can arrange competitions related to your industry on Facebook pages. For example, you can ask your fans to share a piece of your content and in return, you can randomly select 10 users to give exclusive gifts.

Conducting Surveys

No matter what type of business you are operating, you must conduct surveys to understand the actual customer needs.

Conduct Survey for facebook marketing strategy

To this end, you can use Facebook page or groups to ask your audience to know what sorts of contents they want to read or what type of products they want.

Using Multimedia Contents

It's of great importance to use videos or images for the text you share on Facebook.

Video statistics of facebook marketing strategy
Source: Pinterest

Plain text will not stand apart in the flood of the news feed and so you need to draw your audience attention with impressive photos and videos that elicit their interest.

Take Care of Your Fans

You must be proactive in the case of any customer queries. Also, you must grow the feeling on their mind that you really care about them.

You can use different types of social media monitoring platform like Hootsuite, Nelio, CoSchedule to measure audience interactions.

Using AI Messenger Bot

Facebook marketing chatbot

With artificially intelligent Facebook messenger, you can instantly help your audience queries even if you are sleeping. To utilize this amazing service we suggest you go through this article to build your own Facebook messenger bot. And get the desired results of the Facebook marketing strategy.

Target Your Messages to Reach the Right Customers

To reach the right customers, you must target your audience properly. You can use Facebook Insights to understand your Facebook user behavior better. You can specify targeting options like setting the Gender, Relationship Status, Interests, Location, Age and other demographics variable before going to publish any post.

2. Unleash the Power of Facebook Paid Marketing

As more and more content is being created every second, it has become quite difficult to reach the targeted audience with an organic post.

However, this predicament can be removed with paid or a boosted post. The best part is that you can reach a person who does not follow your page.

When we are talking about paid Facebook post we are actually talking about Facebook boosting. Nowadays, Facebook marketers prefer targeting smartphone and tablets to targeting Laptop or Desktop users.

How to promote facebook page free

While making your Facebook ad, make sure that you have optimized your content for mobile device apart from desktop devices.

That's because smartphone and tablet users of Facebook are constantly on the rise.

Device usage of Facebook users
Source: Statista

Facebook Advertising Strategy Explained

The Facebook advertising or boosting process is as simple as pie. To boost a post of your Facebook page, you need to hit the Boost Now button, specify the audience type, select the duration of the ad campaign, allocate the budget for the campaign.

Interestingly, Facebook will give you the estimation of the audience size every time you specify the demographics before you pay for the campaign.

We suggest you watch the following precise video that shows how to boost a Facebook post easily.

Tips to Consider while Setting up Your Facebook Marketing Strategy

Target the Leads of Your Website

Did you know that you can target your website leads with Facebook? However, the lead that you are targeting must have a Facebook id associated with that email.

Go to this link to create a custom audience with your email list and target your desired audience.

Only Promote Best Contents

While promoting your contents on Facebook, try not to boost each and every content. Rather you need to boost only the best content so that your audience gets impressed with your product.

Retarget Using Facebook Pixel

When visitors start a session on your website. Some of the visitors exit your site right after viewing product description or keeping their preferred products in the wishlist or checking out without completing the payment process.

Interestingly, if you are running a WooCommerce website, you can retarget these visitors with Facebook Pixel and WooCommerce Conversion Tracking.

Ending Thoughts on Facebook Marketing Strategy

The facebook marketing ideas I shared in this article are one of the most effective marketing tips out there. Still, there is a myriad of untapped tricks in the world of Facebook marketing.

Yet, the best way to be an expert on Facebook marketing is to learn your user behavior and interest and do A/B tests while you are trying to reach your audience either in an organic way or in the paid method on your own.

Finally, if you know better tips for Facebook marketing, let us know in the comment section below so that we become grateful to you forever. 🙂

Happy Facebook marketing!

Bootstrap Using Dokan For Their Multivendor Theme Marketplace

Bootstrap, the most popular front-end framework used to create modern websites, is using Dokan Lite to showcase and sell their themes. And this is definitely an honor for us and you- dear Dokan lovers!

With Dokan multivendor solution, they have built their entire marketplace which has a variety of bootstrap powered themes.

Continue reading “Bootstrap Using Dokan For Their Multivendor Theme Marketplace”

7 Best WordPress Form Builder Compared (Pros & Cons)

WordPress is a complete CMS that caters to all the requirements in the process of building a website. Although WordPress does not come up with a native contact form solution, there is an army of third-party freemium contact form plugins to take you to the rescue.

As there are a staggering 1625+ WordPress contact form plugins, a contact form seeker may easily get indecisive, which one to pick or not. And this is exactly why we handpicked this awesome list of WordPress contact form plugins today showing the pros and cons of each solution for you.

Before we move to choose a contact form plugin, let's see the benefits of using a WordPress contact form plugin:

Advantages of Using a Contact Form Plugin for Your Website

Though the idea of using web forms is not a new concept to generate leads, it still tops the list of all the other lead generating tools. Here is a fact:

Source: Marketing Land

Here are a number of benefits of using a web form for your website:

  • It will be so much easier for your visitors to reach you. But not for spammers!
  • Reply faster and better.
  • Multifunctional & super useful.
  • On the path of building a large network.
  • Decreased bounce rates.
  • Increase conversions.
  • Less visitor disappointment.

Give a read to the following article to know more about these benefits in detail.

Here Are the 7 Best WordPress Contact Form Plugins

These WordPress form builders are the ones that our editors have picked up for you:

weForms

best WordPress contact form

weForms is a great contact form plugin that has reshaped the way of creating advanced WordPress forms rather than creating stereotyped forms with its super fast drag-and-drop functionality, Ajax-driven one-page form operation, and a myriad of free tools.

The free version contains features like slack integration, management of entries, exportation, and importation of other forms' data, reCaptcha to check spams, multistep functionality, on a single page.

Plus, using the simple yet intuitive form builder, you can not only use shortcodes to publish forms but can also use the latest user-friendly Gutenberg weForms block to publish forms in a whole new and faster way.

You can also use conditional logic to create advanced, organized, delicate and user-friendly forms. Moreover, to save your time the form builder has a series of free and paid templates.

It's not just a form builder. As it comes with built-in analytics which lets you see the form views, conversion rates, form creator and lot more.

Pros

  • Super fast drag-and-drop functionality.
  • Ajax-driven one-page form operation.
  • The free version includes a myriad of tools some of which are unavailable in other form builders' free version.
  • Free slack integration and signature field.
  • reCaptcha for spam protection, multistep functionality.
  • Form analytics.
  • Gutenberg compatibility.
  • GDPR friendly.
  • Prebuilt templates to save time and effort.
  • Mobile responsiveness.
  • Plugin frontend is powered by WP User Frontend.
  • Email notifications for the admin.
  • 32+ form fields.

Cons

  • Simplistic and unattractive UI.

The basic plan starts at $39.

WPForms

best WordPress contact form

If you are looking for a contact form plugin having a wide array of tools then WP Forms is a good pick for you. This drag and drop form builder allows you to create contact forms, feedback forms, survey forms and donation forms without writing a single line of code.

No matter what type of device you are using, the form builder is always 100% responsive. It contains smart logic for fields like drop-down, radio box, checkbox, etc. to create complex forms and it also contains a variety of templates to build a form in a much faster way.

Finally, if spam protection is all you are looking for then its smart captcha and honeypot have you covered.

Pros

  • Drag and drop functionalities.
  • Conditional logic.
  • Mobile responsiveness.
  • Spam protection.
  • Prebuilt form templates.
  • Integrations with popular.
  • GDPR friendly.
  • Gutenberg compatibility.
  • Signature field.

Cons

  • Free version has extremely limited functionalities.

The basic plan starts at $39.

Ninja Forms

best WordPress contact form

Ninja Forms is a full-fledged WordPress form builder that enables you to build any kinds of forms with a set of beautifully designed tools. Though the user experience is good enough with its intuitive interface, a lot of tools may overwhelm you at first-time use. But with time and some usage, you will find everything under your belt.

You can use conditional logic to create complex form and publish your form using shortcodes or add your form as a widget. The builder also comes with an army of prebuilt templates.

Apart from the core features of the form builder plugin, you can also extend its functionalities with a series of extensions.

Pros

  • Beautiful and intuitive drag & drop form builder interface.
  • Conditional logic.
  • Use of shortcodes to publish a form.
  • Integrations with a good number of platforms.
  • Email notification on form submission.
  • Fast form submission via Ajax.

Cons

  • A little confusing because of the many options and tools for beginners.
  • Pro version is too pricey.

The basic plan starts at $99

Gravity Forms

best WordPress contact form

With over thirty built-in fields of this, you can build pretty much any type of form under the sun.

Gravity Forms is quite flexible and a full-stack WordPress form builder that allows you to build multi-page forms which are great for surveys. The other functions include limiting user entries, scheduling forms and many more.

With the advanced conditional logic, you can make your forms more intuitive by showing or hiding certain fields. It is a must-have functionality when you need full control over what information your users enter in your forms.

Pros

  • Multipage form building.
  • Limiting user entries.
  • Scheduling forms.
  • Conditional logic.
  • 30+ form fields.
  • Integrated calculator.
  • Spam protection.
  • Integrations with other platforms.

Cons

  • No free version available right now.
  • The premium plan is a bit expensive.

Pricing starts at $59.

Everest Forms

best WordPress contact form

The purpose of all web forms is the same – to get user responses as many as possible. And this is where the Everest form is good at. With the easy to use interface, you will be able to build aesthetically amazing contact forms and make more conversions.

Besides being able to build forms with the drag and drop functionality, you will get features like multipart forms, payment collection, Google reCaptcha, PDF form submission, etc.

This form builder also supports multi-columns functionality and a few email notifications on form submissions.

Pros

  • Lots of features in the free version.
  • Easy to use interface.
  • Google reCaptcha to prevent spams.
  • PDF form submission.
  • Shortcode support.
  • Responsive templates.

Cons

  • The free version lacks some advanced features.

Contact Form 7

best WordPress contact form

Contact Form 7 is literally the pioneer of all the other website form builders. If you are looking for a basic form builder plugin then Contact Form 7 is a perfect fit for you.

Though the form builder enables you to customize with simple markups and has features like Ajax powered submission, the downside is you can not use this form builder for some advanced features.

Although you can not expect a plethora of advanced features from this form builder, yet with the tool, you can create good looking and basic forms.

Pros

  • Very simple and easy to use.
  • Good for basic form building.

Cons

  • Very limited functionalities.
  • Not extendable.

Form Craft

best WordPress contact form

If you are on the lookout to adopt an easy to use WordPress contact form plugin with simplified settings and admin panels, then Form Craft is the one you will be looking for.

With the sleek drag and drop functionality, you can build any sort of forms. Where the form builder truly shines in is you can embed the form as a popup on any page.

Another notable thing is that you can also trigger a form using an existing element on a page. Last but not least, you can use conditional logic to have full control over the form by making the form more user-friendly.

You can also use the form analytics to check how many times a form has been viewed, conversion rates on a specified period with the form analytics.

Pros

  • Drag & drop form builder.
  • Simplified settings and admin panels.
  • Conditional logic.
  • Built-in form analytics.
  • Email notifications for the admin on submissions.
  • Frontend mobile responsiveness.
  • Shortcode support.
  • 28+ form fields.
  • Autosave form progress.
  • Math logic for quizzes or order forms.

Cons

  • Backend is not responsive.
  • A few e-mail notification options.

Price: $39

Formidable Forms

best WordPress contact form

The Formidable Form builder is an amazing tool that helps you create good-looking as well as complex form builder with features like drag and drop functionality, conditional logic, and multistep functionality.

With the amazing form builder, as you would expect, you can easily collect data from the forms, but the form builder will also provide you with tools to display that data.

The creators of the Formidable form claims that it is 100% GDPR friendly. And you can use a checkbox field to track the IP or take consent from the users.

Finally, if you are not satisfied with the free features of the form builder you can expand its functionalities with more than 20 extensions.

Pros

  • Drag and drop functionality.
  • Visual styler
  • Conditional logic
  • Multistep forms
  • Display Form data with views.
  • Unlimited form email notifications.

Cons

  • The basic plan is expensive as you can get more value in other form builders.

The basic plan starts at $49.

So, let's put it this Way…

The forms that we mentioned here are pretty close in performance when they are compared with one another. However, there are still some great WordPress form builder plugins that are yet to include in this article. Here is a sneak-peek of the user satisfaction of the forms mentioned here:

FormsRating
weForms5/5
WP Forms5/5
Form Craft4.5
Everest Forms5
Formidable Forms4.5
Contact Form 73
Ninja Forms4.5

We can not say that a particular form-builder plugin is the best performer here. This is due to the preference and taste may vary from person to person. So, it's your call to find out the perfect fit for your own by using each of these plugins' demo version.

However, if you are a beginner level user, we recommend you use the weForms free version due to its blazingly fast drag and drop builder and simplicity to create and publish forms. If you are an intermediate or advanced WordPress user, you can rely on weForms Pro or any of the other from our list.

And our overall pick for the best WordPress contact form plugin is weForms.

An Unparalleled WordPress Education Theme

People are paying tons of money for their education and the education industry is valued to a staggering amount of $3 trillion. In recent days, most of this amount is invested in creating and maintaining online education websites. I hope you have heard this quote:

“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”

Kofi Anan, seventh secretary-general of United Nations

If you want to get out of the darkness of the world, education is a must and keeping these facts in mind, I am going to review a topnotch educational theme pack called ‘WordPress Education Theme pack’ so that you can enter to this potential market.

Why You Need an Education Theme?

Managing a whole educational website is not an easy task, you could get juggled while doing it. Therefore it is necessary to use an educational theme. An ideal education theme will allow you to –

  • Create a magnificent, responsive educational website easily and in a short time
  • Enroll people automatically
  • Create and manage courses without any trouble
  • Grade quizzes automatically
  • Charge for courses with secured payment gateways

It will be very tough to find such a theme, but as I found this theme pack I shared with you. This theme pack comes with five themes in it. The themes of this theme pack cover almost all the requirements that an educational website requires.

How WordPress Education Theme Pack Can Help You?

WordPress Education Theme

The Ultimate WordPress Education theme pack is developed by Themesgrove. It includes five educational themes including – Learned, Studykit, Arsim, Edukado, and Universidad.

Every theme of this pack is ideal for building an educational website, where you can sell your courses. This theme pack will cover every need of your educational website, that’s why you can use it without any doubt.

Some of the common features and functionalities of this theme pack are –

LearnPress Integration

LearnPress is known as the most popular LMS in the WordPress plugin directory and it lets you manage your educational site brilliantly. Learnpress integrated with a theme of education pack, you can easily:

  • Watch, maintain and update your course
  • Promote and charge courses with different types of payment methods
  • Determine the areas to improve with advance course analytics
  • Automatically take and grade quizzes
  • Track learners progress with detailed grade sheet and review
  • Schedule courses

BuddyPress Integration

Let your learners communicate easily and help them a community inside your institution with BuddyPress. It will help learners to share the knowledge and valuable information from one place.

Multi-device Responsiveness

Mobile devices are surging in popularity these days and so learners prefer to see lectures from their mobile devices.

Unfortunately, that's not the end!

As mobile devices come with different display resolutions and varied aspect ratios it becomes imperative to fit your website content properly. And so I have tested the themes of education theme pack in various devices and found it to be fully responsive.

Multiple page layouts

No matter what sort of educational institute you own, you will be always able to create the required site you want. As there are multiple home layout variations with each theme that lets you create any type of school, college, university, coaching, and other educational institutes.

Get Two Paid WordPress Plugins for Free (Save $65)

Upon purchasing the theme pack, you are getting two valuable WordPress plugins out of the box. They are:

WidgetKit ($39): Boost the power of Elementor with widgetkit, as it comes with a huge collection of elements that lets you build anything. You do not require any coding knowledge or any prior knowledge, which makes it easy to use.

Revolution Slider ($26): This slider will provide you with useful object libraries, drag & drop slider building facility, 3D Parallax effects and so on.

Get Help From The Dedicated Support Team

If you ever stuck on anywhere, get help from the expert support team. They will try to fix your problem as soon as possible.

Course Selling with WooCommerce

If you want to sell your courses, you can do it without any hassle. All the themes of Education theme pack come with WooCommerce integration. That means you can not just only create a website but also can:

  • sell anything on your site from digital to physical products.
  • extend the functionalities using 400 add-ons
  • take payments using popular gateways like PayPal, Stripe, Bank Transfer and Checks.
  • view your top categories, products, sales, refunds, and coupons anytime.

One Click Demo Importation

The one click demo import feature is pretty useful to give your site a fulfilled appearance all at once by importing the contents related to your niche. This will help you upload your own contents conveniently on your site.

Speed & SEO Optimized

Do you have any idea how speed can play a vital role to attract and sustain visitors to your site? In case you do not know, here is a fact from Google:

“The average time it takes to fully load the average mobile landing page is 22 seconds. However, research also indicates 53% of people will leave a mobile page if it takes longer than 3 seconds to load.”

Source: https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf

You do not need to worry regarding the speed issue as all themes are well optimized and will be loaded into any device instantly.

SEO is important for any educational website, therefore your site needs to be optimized too. All the themes of WordPress education theme pack are fully SEO friendly so that your educational website rank faster and come in a good position of search result.

Powerful Admin Panel

All the themes of WordPress education theme pack ships with powerful admin panels which help you get the big picture of your website with ease. From this admin panel, not only will you be able to turn on or off a certain set of functions but be able to customize in a lot more convenient way.

Typography Control

The education theme pack comes with 1000+ google fonts which are a great thing to control the typography and make your site more legible to your visitors.

Parallax & Video Sections

Nobody likes static pages. With the Parallax effect feature, you can make your education website's pages more interactive and attractive. You can also use video sections to grab the attention of your visitors and convey your thoughts through it.

Payment Gateways

There are a total of five different payment gateways are available with WordPress education theme pack. But if you like to add more, feel free to do it.

Returning to You

Making your educational website aesthetically pleasing, engaging and informative is the most wanted factor. And this is exactly where the WordPress education theme pack comes to the rescue.

In addition to that, with the subscription feature, you will be able to manage subscriptions which is a great way to manage an educational site.

Long story short, if you are on the lookout for an educational theme then we can flat out go for this highly customizable theme pack. After all, it provides you the best education themes with power to do anything.

Why & How to Utilize a WooCommerce Conversion Tracking Tool

If you have a WooCommerce store, you must track every facet of your website so as to keep it optimized constantly. Unfortunately, there is not any dedicated tool that can help you do so effortlessly.

Luckily, with the WooCommerce Analytics Conversion Tracking tool, you can not only measure your website's metrics but can also use them to adjust your website's performance through techniques like retargeting your lost visitors or giving the most user-friendly experience to a certain group of visitors.

Now, let's go ahead and learn why and how you should measure WooCommerce Conversions.

So, Why Should You Utilize WooCommerce Conversions?

Here are the use-cases if you can measure the WooCommerce events:

WooCommerce analytics conversion tracking
  • You can use metrics like “Add to Cart“, “Add to Wishlist” and “Initiate Checkout” to retarget those visitors.
  • Use the Metric, ‘Purchase‘ to upsell or cross-sell your products.
  • Use the “Complete Registration” event to target visitors with Google Ads and emails.
  • Use the “Search Product” and the “View Product Category” to provide the most user-friendly experience to the visitors showing the relevant products that the visitor is interested in.

What Are the Events of Your WooCommerce Website You Should Gauge?

If you want to track the conversions of your WooCommerce website, you will have to measure certain KPIs. They are:

  1. Add to Cart: Get to know how many visitors are adding to their cart in your store.
  2. Initiate Checkout: See the whole picture of the number of people who are initiating checkout.
  3. Purchase: Know how many people are making purchases on your WooCommerce store.
  4. Complete Registration: You can also get to know how many visitors are completing registrations on your site.
  5. View Product: Visitors who are viewing certain products.
  6. View Product Category: You can see product categories that are viewed for a certain number of times.
  7. Search Product: You can determine products that are searched by the visitors.
  8. Add To Wishlist: You can track products that are added to wishlist by the visitors.

With a WooCommerce eCommerce Conversion Tracking tool, you can easily gauge these events.

How to Utilize the WooCommerce Conversion Tracking Tool?

Not to mention, the WooCommerce Conversion Tracking tool works as the integrated tool of WooCommerce and works in tandem.

In order to use the WooCommerce Conversion Tracking tool, you can follow this process:

Go to the WP Admin Dashboard > Plugins > Add New. Now search for the keyword, “WooCommerce Conversion Tracking“. After that install and activate just like any other WordPress plugin.

WooCommerce analytics conversion tracking

Navigate to WP Admin Dashboard > WooCommerce > Conversion Tracking > Integrations (Tab). After that, turn on the toggle bars for each platform you want to use.

WooCommerce analytics conversion tracking

In the free version, you will get 4 platforms. They are:

Facebook

Turn on the toggle bar for Facebook, then insert the Facebook Pixel ID. Then you will get the following events to track for free:

  • Add to Cart
  • Initiate Checkout
  • Purchase
  • Complete Registration
WooCommerce analytics conversion tracking

However, you will also find some pro features in the premium version. They are:

  • View Product (premium)
  • View Product Category (premium)
  • Search (premium)
  • Add to Wishlist (premium)

Google Adwords

After turning on the Google Adwords toggle bar, you will find the following events to track:

  • Purchase (free)
  • Complete Registration (premium)

Get the Account ID and paste it in the box. Now, if you are using the free version, you will be able to track only the ‘Purchase' event. The other option, ‘Complete Registration‘ is available in the Pro version.

WooCommerce analytics conversion tracking

If you are wondering how to get the Event Labels for Google Adwords then get help from this documentation.

Twitter

Turn on the Twitter toggle bar and you will get these events to track:

  • Purchase (free)
  • Add to Cart (premium)
  • Complete Registration (premium)

All you have to do is to check the events and use the universal tag ID to make it work.

WooCommerce analytics conversion tracking

The other events, “Add to Cart” and “Complete Registration” are available in the Pro version.

Perfect Audience (Premium)

The perfect audience is a pro feature in WooCommerce Conversion Tracking. Turn on the toggle bar to use it.

With this channel, you can track the following events:

  • View Product
  • Add to Cart
  • Initiate Checkout
  • Purchase
  • Complete Registration

All you have to do is to use the Advertised ID from the Perfect Audience and paste it in the following box.

WooCommerce analytics conversion tracking

Bing Ads AKA Microsoft Ads (Premium)

WooCommerce Bing Ads Conversion Tracking is also a pro feature in WooCommerce Conversion Tracking tool. The only thing that you have to do is to collect the UET tag ID and paste it in the box.

WooCommerce analytics conversion tracking

With this platform, you can track only the ‘Purchase‘ events on your WooCommerce website.

Adding Custom Platforms

WooCommerce analytics conversion tracking

If you want to add any platform outside of these Facebook, Google Adwords and Twitter you can use this option. You can get help from this documentation for any custom integration.

Please note that each time you make changes, don't forget to save those changes.

Bear in Mind

WooCommerce Conversion Tracking greatly helps you track your WooCommerce website's all the necessary events. The best part is that you don't have waste time by coding manually.

If you can get to see the data altogether, you can measure the weaker areas of your website and thus adjust those problems accordingly. If a free WordPress plugin comes up with these amazing functionalities, there is no reason a WooCommerce website owner is not going to adopt it.

Create Conditional Logic Forms & Publish Them Using the WordPress Gutenberg Block

Creating conditional logic forms in WordPress is one of the most important features our users look for. Using this option not just makes your form to look neat and clean but also gives your users an intuitive experience.

To this end, you will need to apply the old-school ‘IFTT' programming condition that is “(if this, then that)” approach. Fear not, friend! You don't have to be a programmer for this!

In this tutorial, we will show you how to quickly create conditional logic in WordPress forms without the need for any coding know-how. Now, let's dive in.

Why Should You Use Conditional Logic in Your WordPress Forms?

  • To give your forms more sophisticated and precise look.
  • To save your precious time and effort.
  • To hide or show a particular area or field of your form in an interactive way.
  • To take data more efficiently from your website visitors.
  • And many more.

Here Is How to Create Conditional Logics in WordPress Form Builder?

conditional logic forms

Creating conditional logic forms in WordPress forms is much easier than you might think. Follow these steps carefully:

Step 1: Install weForms and weForms Pro

Assume that you have your WordPress website up and running. Now. go to Plugins > Add New. Search for the keyword ‘weFoms‘. Now, install and activate it like all other plugins.

conditional logic forms

However, the plugin does not bring conditional logic feature in the free version and so you need to avail the pro version in the form of a ZIP file from here.

To install the pro version, you need to go to to the Plugins > Add New > Upload the Zip file and you are done.

Step 2: Go to the weForms Form Builder

Now, go to the weForms > All Forms > Add New.

conditional logic forms

Now, a pop will appear on your screen where you will be able to select form-templates to ease the process of creating a form from scratch. Now, click on the “Create Form” button.

conditional logic forms

Next, you will be taken to the form builder. From here, select fields like name, email address and radio field.

After that, go to Field Options and change the field label to whatever text you want. Here in this example, we are collecting customer opinions on different marketplace solutions and so we used “What type of marketplace you want to open?” in the Field Label options. Then, add two more items in the field – “Single Seller” and “Multi-seller” options in the dropdown field:

conditional logic forms

Next, you will be adding two checkbox fields. Now, change the field labels to “Select your preferred single seller solution” and change the other field label to “Select your preferred multivendor solution“.

Give some options to both of the checkbox fields – for example- WooCommerce, CS-Cart, Wix, BigCommerce, etc.

conditional logic forms

Step 3: Set up Conditional Logic

Now, go to the Advanced Fields and select ‘Yes‘ from the conditional logic option and use the ‘select‘ dropdown option. From there set condition like show this field if the user selects “Single Seller” in the “What type of marketplace you want to open“.

conditional logic forms

Follow the same process for the other checkbox field.

When you finish adding conditional logic, save the changes.

Step 4: Publish the Form Using the Native weForms Gutenberg Block

As always we wanted to give you an edge over others with creating a native Gutenberg Block for weForms we have come up with it with the release of weForms version 1.2.7

Navigate back to the WP Admin Dashboard > Pages > Add New. Select the (+) sign to add a new block. After that, you have to select the weForms block.

conditional logic forms

Now, select the “Blank Form” that we have created just now.

conditional logic forms

Interestingly, when you select the form, the Gutenberg editor will show you a preview of the form. Finally, hit the ‘Publish‘ button to publish the form.

conditional logic forms

Previewing the Form From the Frontend

Now, it's time to get a view of the form from the frontend. It will allow you to get the exact view of your form just like the way your users will be able to see from the frontend.

To do so, click on the ‘View Page' option and you will get the frontend view:

Now, let's fill out the name field, email address field.

conditional logic forms

Next up, choose the “Single Seller” option. If you select the radio field “Single Seller” option, you will get the conditional field that is “Select your preferred single seller solution” field on the frontend.

Now, choose the solutions that you like from the checkboxes. After that, hit the “Submit Query” button to submit the form data you entered just now.

For the other option “Multi Seller“, use the same technique:

conditional logic forms

That's how your users can use the conditional logic from the frontend.

Some Real-life Use Cases of weForms

Here are some effective use-cases you can consider:

  • Customer Specific Contact Page
  • Hiding Certain Sections
  • Interactive Quiz forms
  • Opt-in Service forms
  • Payment forms

To know more about these use cases you can go through this article.

Now It's Your Turn!

We have added the conditional logic as per users' feature request. And we hope this will help you stay ahead of the curve when building smart condition based forms.

In addition, publishing the form with the help of a native Gutenberg block has been a cherry on top. If you are yet to give a shot to these features of weForms, you can try anytime and it's never too late for good things. 🙂

The Complete Beginner’s Tutorial to Creating an AI Bot on Facebook Messenger

AI or Artificial Intelligence has become a buzzword these days. And Facebook chatbots are no exception to artificially intelligent technologies. For a smooth and well-rounded marketing strategy, this is something you can't steer clear of.

Moving forward, using a chatbot has become a standard when it comes to prompt customer support and happiness. In this article, we will define you what a Facebook chatbot is and how you can set a chatbot for your facebook page's messenger. Now, let's go ahead.

What Is a Facebook Messenger Chatbot?

Facebook Messenger Bot Tutorial

Facebook messenger chatbot is an artificially trained bot that mimics human intelligence level and converses with your visitors or customers without even the need for any human assistance.

For this purpose, chatbots always try to hide the fact that they are artificially trained bots when they are serving or reacting to its users.

Why Do You Need a Facebook Messenger Chatbot?

As a business professional, you should streamline your marketing and customer support system with a facebook messenger chatbot to have an edge over your competitors.

The users of Facebook Messenger is almost equal to the entire number of users of Instagram, Twitter, and Snapchat together.

Facebook Messenger Bot Tutorial
Source: Statista

Thus, you should definitely take the advantages of the Facebook messenger to your good book.

Here are some of the predicted use cases for chatbots that can be pretty useful for you:

  • Getting a quick answer in an emergency.
  • Resolving a complaint or problem.
  • Getting detailed answers or explanations.
  • Finding a human customer service assistant.
  • Making a reservation (e.g. restaurant or hotel).
  • Paying a bill.
  • Buying a basic item.
  • Getting ideas and inspiration for purchases.
  • Adding yourself to a mailing list or news service.
  • Communicating with multiple brands using one program.
Facebook Messenger Bot Tutorial
Source: Convince and Convert

Here Are Some of the Basic Benefits of Facebook Page Bots:

Chatbots are a proven way to provide a far more personalized experience and ensure much more customer engagement. Here are a few benefits:

  • Mobile friendly customer service.
  • Integration to e-Commerce platforms to increase sales.
  • Automatic sending and receiving text and images.
  • Parsing information to actionable steps.
  • Providing answers with predetermined questions.
  • Being able to send bulk push notifications.
  • Offering in-depth analysis performance of the chatbots.
  • Chatbots become smarter with more usages.

How to Create a Basic & Simple Facebook Messenger Bot

We assume that you already have a Facebook page. If you have one, you can easily set a basic facebook auto reply bot from the page settings. Now, let's begin the facebook messenger chat bot tutorial:

First off, click on the dropdown button and select the page that your are going to set the chatbot for.

Facebook Messenger Bot Tutorial

Click on the Settings option.

Facebook Messenger Bot Tutorial

Next, click on the Messaging option:

Facebook Messenger Bot Tutorial

After that, You will get 3 settings for the chatbot:

  1. General Settings
  2. Response Assistant
  3. Appointment Messaging

Configuring General Settings

Now, turn on the “Prompt people to send messages” and “Help people start a conversation with your Page” toggle bars.

Facebook Messenger Bot Tutorial

Prompt people to send messages

This will help your people with a number of ways (Such as open chat window) to send you messages while you are online.

Help people start a conversation with your Page

This option will help your audience use frequently asked questions to begin a conversation with you with ease. The coolest part is that you can edit the FAQs (Frequently Asked Questions) with your own taste and can add multiple questions as well.

Facebook Messenger Bot Tutorial

After finishing editing, don't forget to save the changes.

Configuring Response Assistant

This is the most effective and useful part of the Facebook messaging settings. In this section, you will get three more options. They are:

  1. Send instant replies to anyone who messages your Page.
  2. Let people know when you don't have access to your computer or phone.
  3. Show a Messenger greeting.

You will have to turn the toggle bar on in order to keep them functioning as indicated below with red marks:

Facebook Messenger Bot Tutorial

Send instant replies to anyone who messages your Page

After turning the toggle bar on, your audience will get instant messages showing that you will respond to them as soon as possible. However, you can easily edit them with the Change button:

Facebook Messenger Bot Tutorial

Now, you will get the message editing option with a preview of the message:

Facebook Messenger Bot Tutorial

Edit the message in the way you want. You can also add personalizations in the message text using the ‘Change‘ button. Finally, hit the ‘Save‘ button.

Let people know when you don't have access to your computer or phone

With this option, you can let your visitors know that you are not in front of your device and thus can't give them support instantly.

Show a Messenger greeting

Facebook Messenger Bot Tutorial

You should use this option if you would like to greet your visitor who is on the first time with your page's messenger. You can also edit this option, personalize and save it at your disposal.

And that's it! You have created a basic Facebook bot for your business page.

How to Create an Advanced Facebook Messenger Bot with Chatfuel

You can easily create a Facebook Messenger with Chatfuel while having fun during the process.

I'll not only show you the walkthrough of creating a messenger bot but also guide you with a strategy so that you can grow a good number of audience with it.

It will take only a few minutes to set up the bot but you will later discover a lot of great and exciting ways to maneuver it more efficiently.

Step 1: Sign up for a Chatfuel Account with Your Facbook Account

Facebook Messenger Bot Tutorial
Chatfuel’s homepage

First off, visit the homepage of Chatfuel and click on the “Get started for free” button.

Facebook Messenger Bot Tutorial

After that, you will be prompted to log in to your Facebook account and you will then have to confirm your Facebook account ID to proceed.

Facebook Messenger Bot Tutorial

Chatfuel will receive your profile picture, email and name. However, it will not let the app publish itself on your Facebook timeline. So, rest assured!

Step 2: Link Your Facebook page

At this stage, you will have to link your Facebook page. To do so, select your Facebook page by checking it and then hit the ‘Next' button to go forward:

Facebook Messenger Bot Tutorial

Next, Chatfuel will show you all the details that they will do for your pages. Keep all the toggle bars turned on. Now, hit the ‘Done‘ button to go to the next step:

Facebook Messenger Bot Tutorial

Then, you will get a success message showing that you have now linked Chatfuel to Facebook. Click ‘Ok' to proceed:

Facebook Messenger Bot Tutorial

After the successful Facebook login, you will be taken to the Chatfuel account dashboard. Now, to finalize the addition of your Facebook page hit the ‘CONNECT TO PAGE‘ button.

Facebook Messenger Bot Tutorial

For now, we will be using the free version. You can later buy the PRO version down the road:

Facebook Messenger Bot Tutorial

Step 3: Create a Messenger Greeting

Now, you will have to create a welcome message to greet your customers (We have already shown it though). This is very important because it guides your users on what to do next without thinking much.

  • Go back to your Facebook page > Settings > Messaging
  • Now switch the Show a Messenger Greeting toggle bar to Yes
  • Now, click Change
  • Now type the greeting message for your user, and then save the changes.

Step 4: Create a welcome message

You have to configure a welcome message for each session your users start a chat session with the bot. Fortunately, in Chatfuel, you can easily greet your customers with a welcome message using your first name. Follow these steps:

  • Navigate to your Chatfuel dashboard and then click on Welcome Message
  • Add your preferred welcome text to the box. For example, “Hi {{first name}}, may I know what are you looking for?”

That's all. You don't even save the changes by hands because it is saved automatically. To check how it works, you can visit your Facebook page and use the Message button to test its efficacy.

Step 5: Create a default reply

Sometimes, your Chatbot will fail to answer too critical questions. To answer these types of questions, you will have to set default answers to help them what to do next. For example, you can set the replies to contact your support team, rephrase their question, use email or phone number to contact the helpdesk, etc.

Follow these steps:

  • Go back to your Chatfuel dashboard and select the Default Answer button.
  • Now you will find a set of placeholder texts. Change the texts to something more friendly. For example: (“Pardon me. I’m can not help you out but I am forwarding your queries to the customer care department. Please be patient.”)

Again, your changes are saved automatically.

Step 6: Unleash the Power of AI

Facebook Messenger Bot Tutorial

You will feel the greatness of Chatbots when they can understand almost all the queries your customer ask. And this is where the concept of AI comes to the play. Since Chatfuel uses keywords to train its AI system you will have to feed some keywords to get the most of its AI system.

Follow these steps to train the AI system of the Chatbot:

  • Navigate to the Chatfuel dashboard, select Set Up AI > Add AI Rule
  • Now add a keyword that your customers are likely to use like ‘Refund policy’ in the If User Says Something Similar To box
  • In the accompanying Bot Replies with Text box, enter a useful reply like “We have no question asked policy but it is void until the product has the valid license period,” together with a link to your refund policy documentation page.
  • Now that you know the process of adding keywords, you should keep training the bots for as many keywords as possible so that the AI system gets more efficient over time.

Bonus Tips:

You can take help from your customer care department to get the most frequently asked queries from the user to train the AI system.

Step: 7 Add a Message button to your Facebook page

The Message button does not appear automatically and so you have to set it up manually in order to make it work. Follow these steps:

  • Log in to your Facebook account > Select your page > Add a Button.
Facebook Messenger Bot Tutorial
  • You will get a popup window, select Contact You and Send Message option from therein:
Facebook Messenger Bot Tutorial
  • Select Messenger and hit the Finish button.
Facebook Messenger Bot Tutorial

Now, the Send Message button will be discoverable publicly and your users can start chatting with the bot.

Bonus Tips:

The best part of Chatfuel is that you can embed it on your website to conduct messenger-based marketing.

To this end, you can follow their tutorial and documentation so that you can use Chatfuel on your website.

Ending Thoughts

We hope that this guide will help you set the Facebook messenger bot well on your website. Besides, the user interface of Chatfuel is also friendly enough and you will find everything under your belt quickly.

Finally, I would like to say that building the AI Facebook messenger bot will not cost you arms and legs and it is actually worth the investment. That's because you don't have to spend too much on hiring new customer support employees.