5 Negative Impacts of A Slow Website and How to Make It Faster

Be it a small local store or a large global corporation – everyone has a website these days. Platforms like WordPress and Joomla have made it easy for anyone to build a site. But while building a website is easy, running one, is not. One of the factors that site owners fail to deal with is loading speed and how to make web pages load faster.

Today there is an increasing number of smartphone users. And with the advent of high-speed internet access on a global scale, a majority of users expect a fast response from the websites they visit.

Even if it is a few seconds delay, today’s users get easily frustrated with a slow-loading website.

This ultimately impacts business factors like customer experience, SEO, web traffic, sales, and revenues.

Many businesses have reduced their website loading time and seen significant improvement in their customer engagement, traffic, and conversions. For instance, Pinterest enhanced its page speed which led to a 15% jump in organic traffic and an increase in their conversion rate.

Now that you realize the importance of website speeds, let’s delve into how slow website speed can really impact your business and how to solve that. Keep reading!

5 Ways a Slow Website Impacts Your Business

Slow website speeds tend to impact your business negatively in these 5 areas.

how to make web pages load faster

User Experience

Slow websites can quickly frustrate even the most patient of online users. Here are some statistics that drive home this point-

  • 40% of online users leave a website if it takes more than three seconds to load
  • 47% of online shoppers expect an online retail web page to load in under two seconds
  • 79% of online shoppers are less likely to return if they experience a slow loading website

That’s quite an eye-opener, isn’t it? Add to it the fact that the average attention span of humans has dramatically decreased. It necessitates improving user experience by improving website speed.

The industry stats are even more alarming for smartphone users. Google reports that 53% of mobile users would leave a website if it takes more than 3 seconds to load. Especially for e-commerce stores, a slow website can cause high shopping cart abandonment and lost online sales.

Recommended: Follow these Tips to Enhance your WooCommerce Performance.

Search Engine Ranking

A popular search engine like Google pays a lot of importance to website speeds when ranking business websites. A 2010 announcement by Google officially included page load time as a crucial factor in ranking websites.

Fast loading websites are given a higher ranking which contributes to more user clicks and incoming traffic.

How to make web pages load faster
Search Engine Ranking

Search engine users are more likely to click on the highlighted websites than the rest of the list.

To improve their user experience, search engines also keep track of the time spent by users on the top websites along with the number of page views. Websites with high user engagement and page views are further ranked higher by the search engine.

Web Traffic

Slow website speeds can adversely impact the Google ranking of any websites. Which also means that there is less organic traffic being directed towards your website. Additionally, over 80% of online users who experience slow website performance never return to the website ever again.

Reduced online traffic means lower user engagement, lesser sales, and even lower returns from online ads if they’re hosted on the site. 

On the other hand, faster websites not only attract more traffic but also encourage online visitors to navigate through more web pages and spend more time on the website. This helps increase page views and chances of user conversion.

Sales and Conversions

Website speed and performance can ultimately impact business sales and conversions. studies show that 46% of unsatisfied customers develop a negative perception of the E-commerce business. And 44% share their negative shopping experiences with other potential shoppers. Each of these can have a lasting effect on sales and conversions.

Faster sites ensure desired sales and conversions

On a positive note, business enterprises who have improved their website load time have seen a significant improvement in their sales conversions and volume. For instance, Mobify recorded a 1.11% increase in its per-session conversions with a 100-millisecond decrease in loading time. That led to an increase in annual revenues of almost $380,000 for the company. Similarly, AutoAnything boosted its sales by 12 to 13% by reducing its page load time by 50%.

On a positive note, business enterprises who have improved their website load time have seen a significant improvement in their sales conversions and volume. For instance, Mobify recorded a 1.11% increase in its per-session conversions with a 100-millisecond decrease in loading time. That led to an increase in annual revenues of almost $380,000 for the company. Similarly, AutoAnything boosted its sales by 12 to 13% by reducing its page load time by 50%.

Operating Expenses and Revenues

In addition to generating more sales, businesses can also reduce their operating expenses by improving their page load time. Improved website performance is key for companies to minimize their investments in upgrading hardware and server resource usage.

This ultimately reduces their operating or business costs in the long run and can add to the generated revenues.

On the other hand, slow or unoptimized website performance can increase operating expenses and reduce revenues. A study conducted by Bing on website performance and revenues found that a 2-second delay in search results can incur a revenue loss of 4.3% for each user.

How to Make Web Pages Load Faster

How to make your web pages load faster

Business websites can be slow for a variety of reasons such as the use of a shared web host, unoptimized website images or the large volumes of video content, or even the installation of unoptimized plugins on your website.

Identify How Slow is Your Website

You can easily find how fast (or slow) your website is by testing it with speed analysis tools like Pingdom or Google PageSpeed Insights. These tools are easy to use and they show you how slow your website is.

How to make web pages load faster

Moreover, they help you identify the reasons for your slow website performance along which give you an idea of how you can improve your site speed.

Use Lighter Themes

A theme is meant to help you design your website well. If you are anything like us, you’d be tempted to using themes that offer a ton of features but such themes come at a cost. Theme can be heavy and can bog down your website.

When someone visits your website, it takes a while to load because of the heavy theme. You may want to consider changing your theme.

Move to a Better Hosting Plan

We all know how shared hosting is cheap therefore one of the most popular types of hosting. In shared hosting, many websites are hosted on the same server.

Generally, when a website is hacked it starts utilizing more server resources than it should, impacting other websites on the same server. This is why it’s advisable to move to managed or VPS hosting service if you can afford to.

Store Backup in an Independent Server

Many hosting providers or even backup plugins tend to store backups on your site server. With time the backup pile up bogging down the server. If that’s the case, you should move to a better backup service like BlogVault that stores backups on an independent server without impacting your website whatsoever.

Remove Malware (if necessary)

If you are still facing slow loading speeds even after fixing your common website performance issues, there is a strong likelihood that your website has been hacked or compromised by a malware infection.

how to make web pages load faster
Removing Malware

Malicious code left by hackers can overload your server bandwidth and available resources, thus impacting your website performance. What’s more challenging is that the latest malware infections are getting increasingly harder to identify and clean.

We highly recommend using a malware detection tool that is designed to detect malware that may otherwise slip through the cracks. For instance, the MalCare security plugin for WordPress websites can easily detect all types of malware infections.

WordPress security plugin

As it scans the website for multiple signals and parameters to detect any abnormality. Just like any other standard WordPress plugin, MalCare is easy to install and execute for any new WordPress user. 

In Conclusion

In recent years, various corporations have seen significant improvements in their customer engagement, incoming traffic, and overall sales conversions. All they did was reduce their load time by a few seconds (or even milliseconds!).

Providing a fast and consistent user experience on websites is now a key factor for ensuring business success. We would strongly recommend that you should check your website speed and performance. You should also implement measures to correct the issues causing your website to slow down.

Do you agree with the points that we have discussed, or do you any interesting insights? Let us know by leaving your comments in the section below.

Dokan- best multivendor marketplace for WordPress

This is a guest post written by Akshat Choudhary. He is the founder of BlogVault, MalCare and Migrate Guru. Akshat has transformed his side-project into a profitable venture that is scaling new heights in the Indian startup space.

An SEO Checklist For A New WordPress Website

In any industry, in any niche, there are always two ways you can try to build long-term success: the fast way, and the right way. The former might take a bit less time and offer ‘shortcuts' to online superstardom, but oftentimes it is also the way that entails using dubious techniques that could get you in trouble.

Continue reading “An SEO Checklist For A New WordPress Website”

WPOnepager- The Easiest Landing Page Builder For WordPress

If you are thinking about building your site's landing pages on your own in a faster way, then page builder plugins could be your easy choice.

Else you have to be an experienced coder or hire a web developer and of course, you have to invest a good amount of money. If you are not this person, then choose any page builder that will allow you to fulfill your needs.

Finding such a page builder is tough because none will provide you all the facilities at once. Besides, it might be a little bit harder for you to get familiar and get used to with a new plugin. Then, what's the solution?

Well, I have found such a WordPress landing page builder plugin that will let you develop any pages and websites in minutes. Give a check to this video.

You will need not to hire any developer, invest any extra money, learn any language, write any code, or go through any complexity. It’s that easy and simple with WPOnepager plugin.

I am going to review this plugin for you today. Then you will decide whether it's worth your time or not.

Features that WPOnepager Provides

Any Page Creation in The Shortest Time

WPOnepager plugin allows you to edit or create a new page within your editorial area. Write the title and enable WPOnepager to start developing your landing page.

Now you will be able to add any blocks to your page. If you look at with set structure and you’ll find a website consist of Navbar, slider, features section, testimonial, about section, and the footer.

Click on any blocks you like to insert and it will be inserted automatically. Afterward, change the images and contents.

You might be thinking of settings with WPOnepager, but no need to. The blocks of WPOnepager designed in a way that you don’t need to reposition the contents.

Now all you have to do is inserting blocks and replacing the contents of your website.

The WPOnepager doesn’t ask for column size like any other place winter plug-ins. You can pager blocks and templates are pre-customized so that you can create your website in the shortest time

Time Saver

WPOnepager comes with the time-saving templates that let you create landing pages instantly.

The dashboard you find a collection of templates of different categories just made for you. Templates let you create your own site in thing, therefore take the preview first and then click the import button.

A rich collection of templates

After the template importation is done click on the text and images to replace it. Your new page will be done in minutes not hours. If you wish to do a little customization, do it with WPOnepager.

100+ Templates & Blocks

There are more than a hundred plus templates and blocks come with WPOnepager.

Each template and blog are very elegant and entirely different from one another always find the best template for your site including – Magazine, blog, corporate, portfolio, creative, education, business, non-profit, e-commerce, apps, charity, retail, technology, waiting, real estate, miscellaneous, etc.

Robust Customization Options

More is always not good, sometimes it could even be bad.

WPOnepager comes with the minimal customization options so that you face zero complexity. Without which your site cannot be perfect.

Minimal options but zero complexity

To change the settings and options of the content, just click on it and make your desired change.

Lucrative Animations

Animations always increase the attractiveness of your site and it changes the entire look of it.

The WPOnepager comes with smooth animations that don’t have any impact on your website's performance. WPOnepager is developed in a way so that you get the best visual output of your site with uncompromising performance.

What Do Their Clients Say?

If you talk about the ratings WPOnepager comes with 4.5 ratings out of 5 in WordPress repository. All the users who have used this page builder plugin are satisfied with it.

Pricing and Support Options

The WPOnepager comes with the pro version and also a free version. If you like to get the free version you can download it from the WordPress plug-in repository.

The pro version of this plugin has 3 different pricing plans. $39 for Personal, $99 for Agency and $199 for Unlimited Sites. And you have the opportunity to use this awesome solution for free. Go and grab it now!

If you would like to experience the ultimate page developing experience in minutes, try WPOnepager.

Client Satisfaction

Using WPOnepager doesn’t require to go through a big book of a guideline. Therefore everyone who used it finds WPOnepager very easy and very useful.

Other page builders will ask you for coding knowledge or previous experience, but WPOnepager requires none. Everyone including your grandma can build a website all by herself.

There are a lot of people who have use WPOnepager but no one has complained against it. You are guaranteed to be satisfied.

So, is this really one of the easiest landing page builders?

There will be always choices, but finding the best one is tough. If you are a guy who wants his landing page in the shortest time with zero complexity than WPOnepager will be his choice for sure. Try WPOnepager and start developing yourself.

Feel free to have any queries.

How To Choose The Right Hosting Environment For Your eCommerce Store

Choosing the right host for your eCommerce store might seem like a no brainer. You just need somewhere to store your site, right? What you really care about is getting traffic and making money.

But choosing the right host isn’t the blowoff decision you might think.

A feature-rich, reliable host could mean the difference between a thriving marketplace and a dead zone.

Here are five things to look for when choosing the right eCommerce hosting for your small business.

What Does The Host Provide for You?

Best eCommerce hosting for small business

Proper Attention

After setting up your sites on your new hosts server, they should be there to help.

So many companies in the industry today will just onboard a client and never speak to them again.

If the client wants to talk to the host, they have to jump through a myriad of hoops just to get put on hold. That’s not the way hosting should work. And that’s definitely not the way business should work.

Your host should ensure you’re getting the most out of their platform. You don’t want to be left high and dry, just like you don’t want to be paying for features you’re not using.

Look for a team that takes an active role in your success. Certain companies, like Pressable, offer personalized onboarding for each and every client. That means they don’t just give you the tools; they show you how to use them.

Be Sure about Web Hosting Support

Support is one of the biggest deciding factors when looking for a quality hosting company. When first researching a host’s support team, check out their reviews online.

Support with the best eCommerce hosting for small business

Weigh the positive and the negative to see what their response times are–or see if they’re actually there for their customers to begin with.

Quick, responsive support is a must in an eCommerce environment, because every minute of downtime means lost revenue for your business.

While reviews are great, real-world experience is better. Try breaking something yourself and see how long it takes them to react. Many companies offer free trials or periods with a money-back guarantee.

Load up a cloned site, break something minor (or major!) and see how they react.

  • Are they organized?
  • Are they quick to act?
  • Or are they treating you like just another number on a screen?

Managed Hosting vs Dedicated Hosting

There are two basic types of hosting: managed and dedicated. With dedicated hosting, the server owner (AKA you) takes care of most of the work: weekly updates, troubleshooting, site caching, provisions, a CDN…the list goes on and on.

With managed hosting, the host takes care of the menial tasks mentioned above while you get on with what you do best: running your business.

Plus, with a managed host you can always count on a professional behind the wheel.

Instead of hiring a whole team of developers and system admins, the experts at the hosting company can work around the clock to ensure your site is working properly, which means you’re not missing out on business.

Web Server Security

Security is always important when you’re online, but doubly so for eCommerce stores.

Web server security in eCommerce hosting

Customers input personal data like debit and credit card information, and in some cases data more sensitive than that. That’s why you need a host that provides top-notch security on their platform—and yours.

One of the biggest, and easily fixed, security lapses is upgrading your site with an SSL certificate. HTTP, or hypertext transfer protocol, is no longer deemed the safest way to secure data online.

A secure sockets layer adds another layer of encrypted security to your site, meaning your users’ data is safer than ever.

All you need to do is install it onto your site. Seem a bit overwhelming? Many hosts, including Pressable, will install an SSL certificate on your site for free.

In addition to SSL certificates, a good host should update their servers and software on a regular basis. If your host isn’t updating, they could be leaving your and everyone else on the servers’ data wide open for intruders.

This includes updating to the latest versions of WordPress, keeping site plugins updated, and ensuring that any partner software is also updated.

Features You Should Look for

Quality hosts will offer specific features to help your eCommerce store thrive and prosper. These features could be as simple as daily backups to ensure your data is stored safely in case of an emergency.

On the other hand, they could offer features that are jam-packed with specific business-oriented tools to help you grow, like Jetpack Premium.

https://wedevs.com/98713/build-free-ecommerce-marketplace-using-wordpress/

Jetpack contains great features like malware protection, expanded security and backups, and even an SEO tool to help you hone your content marketing strategy. And Jetpack Premium comes free with a hosting plan from Pressable.

Before Wrapping up about eCommerce Hosting

Every business is different. What one eCommerce marketplace needs in a host might be completely different from another. But just like a good dinner host, there are certain traits that any good web host should have: good service, high security, and pay attention to your needs.

Any host can provide your website space to operate, but a great host cares about your business and provides you with the tools you need to succeed.

So, follow the instructions above and pick up the best hosting provider for your eCommerce store. If you are planning to start your online business with WordPress, you can rely on Dokan to build a world-class marketplace like eBay or Amazon.

Easily Set Up WooCommerce Shipping On Your MultiVendor Marketplace

With Dokan multivendor plugin, you can easily set up a WooCommerce multi-vendor marketplace.

It has an intuitive interface that will help you set up your marketplace effortlessly. Your vendors will be able to manage their store and products easily too.

As you probably know, how you handle shipping can be a determining factor for the success of your marketplace.

In this article, we will discuss in detail how you can set up WooCommerce Shipping in four different scenarios using Dokan Multi-vendor Marketplace plugin.

Required plugins

We have installed the following plugins to replicate different scenarios.

The Need for Setting up Vendor-specific Shipping Rates

WooCommerce shipping with Dokan

You must be wondering how to set up vendor-specific shipping rates on your WooCommerce multi-vendor marketplace. In several scenarios, you might want to allow your vendors to specify their own shipping rates for their products. This is particularly relevant if these are drop shippers.

With Dokan multivendor plugin, each vendor can set their own shipping method and rates. We will demonstrate how in this article.

Now, if you want to display the live rates of popular shipping carriers, you can use one of the popular ELEX plugins for shipping integration. These plugins will help you display rates of popular carriers like FedEx, UPS, USPS, DHL, etc., automatically on your cart and checkout pages. However, all these rates will be based on the sender location that you set in the respective plugin settings.

And you may have a range of vendors from different locations. How will you be able to show real-time shipping rates based on the vendors’ locations? This is where Multi-Vendor add-on will be of great help to you. It will help you display shipping rates based on the location of each vendor. We will discuss a scenario with this add-on as well.

What is Dokan Multivendor?

Dokan multi-vendor marketplace

Before getting into different shipping scenarios, let us take a quick look at Dokan Multivendor plugin.

Features

Here are some of the features of Dokan multi-vendor marketplace plugin that you may find useful.

  • Set up commission globally or specific to vendors or products.
  • Control sellability for each vendor.
  • Customized storefront for each vendor
  • Support for all WooCommerce product types including bookings.
  • Works fine with most popular WooCommerce themes.
  • Supports several payment gateways.
  • Convenient dashboard for vendors to manage products and inventory.
  • Vendors get access to sales data and performance insights.
  • Vendors can make use of several promotional strategies including coupons and reviews.
  • Easy withdrawal and shipping management options for vendors.

Understanding Shipping Management with Dokan

With the help of Dokan Multi-vendor plugin, you can allow different vendors to set up their products on your site.

Dokan shipping

Let’s assume each of these vendors are from different locations and they have different products. It might be really helpful if you are able to customize the shipping costs according to the location of each vendor.

Vendor1

Location: Chicago, Illinois, United States.

Product: Beanie.

Vendor2

Location: New York, New York, United States.

Product: T-shirt with logo

Vendor3

Location: Los Angeles, California, United States.

Product: Hoodie with Zipper.

Here we will show four different shipping scenarios and different outcomes depending on the tools you are using on your WooCommerce store.

Scenario 1:

You are using Dokan multi-vendor plugin and WooCommerce flat rate to display shipping rates.

A customer (from Saint Claire, Alabama) adds all three products on the cart. You can see three shipping rates are applicable. Each of these rates is dependent on the flat rate that you have set under WooCommerce shipping zones.

Find more information on setting up flat rate shipping on WooCommerce.

WooCommerce shipping

Scenario 2.

Using the shipping option of Dokan plugin to set up vendor specific flat rates.

Using the Dokan Shipping option, each vendor can configure a specific flat rate as per their shipping rate calculations.

For example, in this case, we will set up a different flat rate for all three vendors across the US.
For this, the first step you need to take is to add a shipping method on the shipping zone called “Vendor Shipping”. Dokan adds this option on your shipping methods drop-down.

Select method on WooCommerce shipping

For this example, we will disable the WooCommerce flat rate option and only keep Vendor shipping.

Now, each vendor can access their respective vendor dashboard and set up a shipping rate.

Dokan shipping setting
Setting up Dokan shipping

This way, let’s assume each vendor has set up a specific flat rate shipping cost on their respective vendor dashboards. For example, let’s say Vendor1 set a shipping cost of 50, Vendor2 60, and Vendor3 40.

Now, what will be the outcome when the same customer adds the same three products to cart?

The specific shipping costs that each vendor has set up will be displayed for the respective products.

WooCommerce shipping

Scenario 3

You are using Dokan Multivendor and an ELEX Shipping plugin.

The above results are when you are setting up a flat rate as the shipping cost. Now, how will you set up real-time rates of popular carriers and manage setting up vendor-specific shipping outcomes?

Let’s find out.

You can use ELEX WooCommerce shipping plugins to integrate shipping rates and services from a range of popular shipping carriers. Here are some of the plugins you can use to display live shipping rates as well as print shipping labels and provide tracking information.

Now, let’s see how your shipping rates will be if you are using one of these plugins. For example, we will set up UPS rates using the ELEX FedEx, UPS and USPS shipping plugin. The plugin helps you display live shipping rates of FedEx, UPS, and USPS on your cart and checkout pages based on sender location, shipping destination as well as product weight and dimensions.

You can also print shipping labels and provide shipment tracking to customers using this plugin.

The plugin requires you to enter the sender location in the settings page. The live rates displayed will be based on this address that you have entered.

Zip code on WooCommerce shipping setting

Now, let’s see what happens when the same customer adds the same products to the cart. For this example, we have kept product weight and dimensions the same for all three products. The plugin will provide UPS rates based on the seder location as well as the customer’s location.

Since the weight and dimensions and customer location is the same, the rates for all three product are the same too.

Set up WooCommerce shipping

Scenario 4

You are using Dokan multivendor, an ELEX shipping plugin and the multi-vendor add-on.

So, when you have different vendors on your store, they might want to display shipping rates relevant to their location. How will you manage this?

You can use the new add-on, WooCommerce Multi-Vendor Support for ELEX Shipping Plugins, to manage this. With the help of this add-on, your customers will be able to get a split cart and specific rates based on the location of each vendor.

Here is a quick look at the features of the multi-vendor add-on

  • Split cart and display real-time rates of each vendor separately.
  • Combine cart and display the sum of all real-time rates.
  • Print shipping labels with individual vendor addresses.
  • Compatibility with popular multi-vendor plugins.

Please note, this add-on will work only with ELEX shipping plugins, and will not work independently. Also, vendors need to add their location in their respective Dokan vendor profile.

Store setting on Dokan multivendor

Now, the ELEX FedEx, UPS and USPS plugin will be fetching real-time rates based on the location of the vendor instead of the marketplace sender location we saw in the previous scenario.

As in the previous scenario, we have kept the weight and dimensions constant to show the impact on vendor location alone. And, the outcome in this scenario will be live shipping rates based on the location of each vendor.

WooCommerce shipping with Dokan

Now, in this case, the cart is split and vendor-specific rates are shown for each product in the cart. You can also configure this add-on, to sum up all the different shipping rates, and display consolidated rates.

For this, you have to go to the Multi-vendor add-on settings (WooCommerce > Settings > Multi-vendor Add-on settings)

Here you can choose to display consolidated shipping charges.

Set up WooCommerce shipping

In addition, you can also allow each vendor to add their own API key to fetch real-time rates. For this, you need to enable the ‘Allow Vendor API key’ option.

Now, each vendor can add their own API key in their profile to display real-time shipping rates.

Allowing Vendor API on WooCommerce shipping

Conclusion

Hope you have got an idea on a few different shipping scenarios while using Dokan multi-vendor plugin and any of the ELEX shipping plugins. Based on your shipping needs, you can replicate any of these scenarios on your store. Leave a comment if you have a query.

12 UX Design Trends You Will See In 2019

These days there's no doubt in the fact that tablets, smartphones, and other digital devices have become an integral part in our life.

In fact, the way in which the technological world is emerging, it has become a quintessential philosophy to serve a user needs with the best experience on the several digital platforms he or she may use.

User experience includes all aspects of the end user’s interaction with the business, its products, and its services.

Now, in a case, if you're the one who's wondering that what UX is then here're the answers for all the likely questions. Primarily,

UX means having a complete understanding of all the users, this includes knowing what users need, how they want everything to be carried out, what are their abilities, limitations and so on.

Why Is It Important To Follow-Up with UX Design Trends

UX design trends

UX takes into consideration the profit of the users and service providers as well. UX principally aims at continuous improvisation of the quality of the user’s experience with the digital interface and perceptions of the product and any similar services.

User Experience has been the major focus of the design plans recently. Commerce now make use of Data Analysis, Business Intelligence, and many other tactics along with a superfluous User Experience (UX) to make sure that the users are getting crafted experiences for their needs.

Earlier there were so many different trends which were used but now in 2019, there are many of those which have taken a new place into the list.

In this post, I've picked out some of the most intriguing trends for this year.

TOP 12 UX TRENDS FOR 2019

Before starting, just have a look at the list below. I've covered top UX design trends of this year and it will also let you understand the recent UX best practices.

  1. Responsive UX
  2. Liquid graphics
  3. Photo Driven Interfaces
  4. Dark Themes
  5. Illustrations
  6. Implementing Material Design
  7. Creative loaders
  8. Custom 3d graphic: animated and static
  9. Minimalism
  10. Promote Video Content
  11. Personalized Content
  12. UX Design for Business Models

Responsive UX

Gone are the times of ‘mobile-friendly’ sites. These days, in the quickly growing design business, it is essential to be Device Agnostic. It is no longer going to be a choice for companies to make the UX for any specific platform.

Responsive UX is necessary for companies that strive to be successful in this digital era.

The purpose for UX Design in 2019 should be to provide a seamless experience the each and every user irrespective of the device which he or she is been using.

Liquid graphics

Liquid graphics are something which is becoming more digitized. In 2019, numerous web designers are planning to go ahead with this trend so as to bring more complex forms of colors in the real digitalized world.

Liquid graphics in UX design trends

In fact, these days liquid graphics, chromatic forms, and holographic are so much in trend that you find them everywhere so adding them would surely work great.

Photo Driven Interfaces

As mobile screens are getting bigger, their viewing experiences vary too. Focus can be shifted from utilizing merely vectors and symbols to real-time pictures. Photography is an essence in the area of design and a perfect combination in images and UX Design can be viewed out for in 2019.

The purpose is not to puzzle users with lots and lots of pictures. You need to maintain substantial margins, spacing, whitespaces, and color balance.

Dark Themes

The dark themes began to predominate after the Mojave update was issued. Dark side interests users and world-known organizations have issued software updates having dark themes.

Illustrations

Incorporate illustrations: Hand-drawn illustrations, vectors, graphics, pictures in the UXD to add character and playfulness to your brand.
Illustrations enhance the artistic value of the screen, append to the look and feel as well as maintain the users to relate to the content on the screens.

Implementing Material Design

With the enlightenment of Material Design in 2014, it revamped the way UX was created. Easy, minimalistic, vibrant but complex color palettes, typography, all transformed the system screens viewed and were considered.

We need to now desperately go from the brightness and blandness of flat design to liveliness, crispness, enhanced interactivity, intricate textures, and designs, the flexibility of design to different devices, customization, and a user-centric approach courtesy Material Design.

Creative loaders

Not for the initial year motion design holds in trends. People like funny, flexible animation. The UI design also practices motion in various loading situations.

Complex, unengaging animation hooks a user, which thereby affects the overall user experience.

Custom 3d graphic: animated and static

The 3D design is one more noticeable trend. Presently it’s not just a static design but more an animated 3d graphic.

3d graphic in UX design trends

Several simulations of natural elements, the flow of objects and mind-blowing combinations of things in compositions pique users’ attention and make them stay.

Minimalism

In opposition to the resurgent color schemes successful in 2018, the minimalist design is evolving. The austerity of the interfaces is determined by the stock companies, featuring the static nature, elitism and the high quality of their products and services.

Minimalism is accomplished by utilizing a monochrome shade palette and clear fonts.

Promote Video Content

Advertising Video Content is one of the trends which numerous people are likely to involve in UXD in 2019.

Rather overwhelming a user to see 4-5 sections on What We Do, Why Us, About Us, go for employing a 1–2 mins of a video describing all you desire to convey to your users.

Promote video content by applying UX design best practices

Well, over here you can make a video which would be clear, short, and succinct.

Personalized Content

This is of utmost importance. According to one report, 37% of clients who quit business associations do so because personalization is missing.

Usually, many users tend to prefer interfaces that are personalized as per their preference and choices. The great part is that personalization really continues to appeal to the whole human nature and requirements.

Content marketing through UX best practices
Image Source: Edubirdie

Catering to the clients’ requirements based on their former communications in giving personalized user experiences is a trend that hit up in 2018-mid widely.

Personalization in UXD is effective. The purpose is that as it learns and modifies, personalizing your UX offering can happen in productive activities.

UX Design for Business Models

Creating your UX according to the company model of your customer: B2B, B2C, C2C, and Hybrid is very vital. Unfortunately, several companies today are yet blind to the potential of fulfilling those right UX tactics that will add on to their companies’ value.

UX design best practices for business

When a company abandons to shine on a digital network, it’s the time you know that it is necessary to spend more time into UX to get that value to your company. The proper accomplishment of the UX Design assists your business to know how to understand your business and your stock(s).

It also enables them to get a sight of your brands to feel and if or not you will be a perfect fit in the opposition. When more and more users discover your site/ app’s UX pleasant, they’ll keep reaching back.

Final Words

After going through all this, I can certainly say that the UX design trends in the forthcoming 2019 will be completely understandable, accessible and simple.

So, this is something which is actually going to work great in favor of businesses and people. I hope this post assists you as you create your User Experience.


This post is written by Liza Kosh. She is known for her tremendous contribution as a senior writer who loves to share her views on upcoming technology and the market trends. She is now associated with a UI-UX design services providing company based in the USA as a content strategist.

Codester- A Great Platform To Choose And Download WordPress Plugins & Themes

WordPress is the most popular website building platform in the world, with businesses, blogs, and all other sorts of online presentations being published through this Content Management System. The reason why WordPress is so popular is that it makes it easy even for a novice to create and maintain a website without too much of a hassle.

WordPress provides a series of solutions that anyone can utilize in order to improve the functionality and performance of their page.

However, these uniform solutions kill off the authenticity of your online presence.

Furthermore, developers that want to push their products to WordPress users don't have too much of maneuvering space, well not outside premium web development market places such as Codester.

What is Codester Exactly?

Codester- Download WordPress plugins

Every aspiring WordPress developer knows how difficult it is to punch through the competition and showcase scripts, plugins, or themes to customers that need simple and ready-to-go WordPress plugins so they could implement the necessary changes to their online presence.

Codester is an internet marketplace that provides a series of tested and customizable pieces of software created by developers from all over the world.

As a visitor, you are able to browse among thousands of WordPress solutions and handpick just what you need to make your page more functional, perform better, or simply give it a slick new visual design to make your audience more comfortable while navigating through the content.

User experience is the most important aspect of any website, and Codester can provide you with all of the essentials that will improve the look, feel, and functionality of your WordPress website.

An Abundant Choice of Premium WordPress Themes

The first thing people will notice when entering a website is the way it looks, as well as the loading speed which is important because nobody wants to wait forever in order to see what you have to offer.

Therefore, it is of paramount importance to use a theme that already holds all the elements that you require, depending on your industry, target audience, or business model.

More importantly, you want to make sure that you can customize the theme you got and make it even more brand-specific so it would display your own brand identity. Codester allows you to cherry-pick from dozens of WordPress themes categories and choose the theme that you find the most useful.

The selection includes categories like:

  • Architecture
  • Business
  • Blog
  • eCommerce
  • Education
  • Fashion
  • Hotel
  • News
  • Sport
  • Technology

As well as a number of other types of WordPress themes that you can buy.

WordPress Plugins You Can Trust

Allowing your visitors to use your website with ease, while keeping them safe, is another aspect of user experience that every website owner and developer has to keep in mind. As most themes provide only the basic features, it's up to you to ensure that all those special features are available and seamless to use.

Download WordPress plugins and themes

Since plugins are just small pieces of code that you can add to your website with a click of a button, a lot of webmasters and site owners don't put too much thought into the performance and security issues that might arise from installing a poorly written plugin.

Some of the default offers you might encounter in the WordPress repository are outdated, or don't come with any kind of support. Even greater peril comes from those plugins that carry malicious code that can threaten your safety and the safety of your audience.

How would You Ensure Safety & Security

Codester makes sure that every time you choose a plugin, you can rest assured that it's not only functional but also perfectly safe for use and that you have proper tech support in case you need any assistance.

Every piece of software that gets uploaded and sold on Codester previously goes through a validation process.

This includes a detailed analysis of the uploaded content in order to make sure it's functional as well as that it doesn't hold any pieces of code that could pose a threat to a potential buyer. The last thing you need is installing a PayPal payment plugin that will later on somehow harm the financial status of your customers or your own.

Furthermore, with dedicated tech support and regular updates you know that you will always have a functioning plugin active on your WordPress driven website.

Codester holds a broad spectrum of WordPress plugins that allow you to add galleries, sliders, contact forms, and all kinds of different functionalities on your website.

In order to facilitate your search process, all of the plugin options are placed in their respective categories, some of which include:

  • Advertising
  • Backup
  • eCommerce
  • Forms
  • Interface elements
  • Newsletter
  • SEO
  • Social Networking
  • Security
  • Widgets

The choice also includes other types of plugins that you can buy, install and customize.

Make a Profit Building WordPress Software Solutions

Perhaps the best thing about Codester is that it offers user-generated content, which means you’re not dealing with corporate solutions that come straight out of the assembly line. Developers from all over the world are able to create a free profile and upload their software in order to sell. But your products need to pass the validation process.

Download WordPress themes and plugins

Codester provides a 70 percent commission rate and gives developers a chance to build a loyal fan base thus forming a steady flow of income.

The visitors are able to check out the developers’ home page and check out all of the featured products but also read what other buyers have to say about the quality and functionality of provided software.

Final Tips for Developers

Are you managing a WordPress website or looking for a place to sell your software? Check out Codester now, and see if you can grab some of the free products that you can choose from every week or treat yourself with products you can buy for 50 percent of the price through Flash Sale!

See for yourself why Codester is one of the fastest growing digital marketplaces and do some good for your website while you’re there.

Budgeting Guide: Everything You Should Know (Budget For Small Business)

Budgeting is an important key that can help you manage your money effectively; especially if you are integrating a company budget process. Yes! Creating a budget is much hassle, and they may end up giving you a headache.

Well, that’s typical perception, but we believe once you have learned the art of budgeting it will save from tears and sorrows later. It can help you save money and allow you to spend more by making the most out of a certain amount. Therefore, your budgeting style will determine your success rate.

Budgeting Is Not Just For People Who Do Not Have Enough Money. It Is For Everyone Who Wants To Ensure That Their Money Is Enough.

-Rosette Megiddo Wamambe

You may have enough money; you may be operating successfully; you may be earning high sales and profits. So do you need to maintain a budget? If you ask us; yes! You need to keep a budget.

If you are an entrepreneur or running a small-medium size business; a business budget is your crucial need. Within this article, we will assist you in every manner in so you may create and maintain a budgeted business.  After this article creating a budget is easy for you; since you will learn all the tactics, tips and techniques of budgeting.

So let’s get started…

Table Of Content

  • What Is Budgeting And Why Is It Important?
  • Differentiate Between Owning Money And Maintaining Budget
  • How To Create Budget For Small-Medium Business Projects?
  • Small Business Budget Examples
  • Best Budgeting Tips To Business Owners By Renowned Celebrities

What Is Budgeting And Why Is It Important?

Budgeting is a process of creating a plan so you may spend your money effectively and efficiently. It helps you plan; so you may prioritize your money in the best effective manner. Budgeting is a spending plan that helps you spend wisely.

Whether you have enough money to carry out your company expenses or you may not have enough money to do what you want to. In both the situations; budgeting will ensure that you always have money for the most important things you want to do.

It Isn’t What You Earn, But How to Spend It That Fixes Your Class.

Sinclair Lewis

Budgeting helps you reach your goals; they can help you focus on the things that matter most to you. It can help you create a plan and keep a track on it; so you may reach your goals promptly.

Differentiate Between Owning Money And Maintaining Budget

Do you know small business owners who undergo a company budget process tend to save more and invest greater?

Owning money and spending it on your business needs may not be wrong! However, if you want to earn financial freedom and build greater wealth, you need to maintain a budget. It will help you stop dipping into your savings and help you stop worrying in crucial times.

Expenses and liabilities are those uninvited partners that may occur anytime spontaneously. Setting up a limit will not restrict you, but it will help you spend effectively; it will open up opportunities for the future. It not helps you control but makes you flexible so you may make the right decisions for easy flow and prepare for the future in advance.

A Budget Tells Us What We Can’t Afford, But It Doesn’t Keep Us From Buying It. William Feather

How To Create Budget For Small Business Projects?

Budget for Small Business

Creating a budget is crucial for your business. However, when you set aside and plan to work out on your business budget; make a realistic budget. Most importantly; follow an action plan and work accordingly.

For your convenience, we have enlisted a complete procedure to create a budget with ease.  Follow the plan below:

Estimate Your Revenues

Generally, people start budgeting by estimating their costs. However, we believe that you should first allocate your revenues and your profits. You need to estimate the amount you expect, regardless of the expenses you need to make.

So, the first essential step is to determine your sales, revenues or profits on your budget line based on your industry, or the basis of your records.

However, if you are a newbie; look around and research your industry average revenue. Remember; to set a flexible and appropriate budget. You won’t be able to earn 100% on the first go.

Determine Your Fixed Costs And Variable Costs

Your fixed costs are those expenses that don’t change regardless you earn a single penny. Rent, insurance, utilities, fees, accounting, and legal services, equipment leasing are some of your fixed costs you will bear. However, it is not even feasible not to determine them; because keeping a record of your fixed costs will help you determine your budget.

Next comes your variable costs; your sales commission, credit card fees, travel expenses and anything related to your production and business selling. Determining fixed and variable costs are equally important.

Keep Track of Your Expenses

Keeping track of your expenses is the most crucial yet significant part of budgeting. Many small business owners suffer financial losses because they do not separate their business and personal finances.

So, before you face any such set back; reconcile your business income and expenses monthly. This methodology will also help you prepare your tax returns.

Monitor Your Cash Flows

Cash Flows are the oxygen of a business; it is the amount of money that is travelling in and out of your business. So, keeping a track on your cash flows will help you hold enough money in hand so you may not face cash shortage.

Develop A Marketing Plan

If you want to allocate your finances properly; you need to sell your product. In short, you need to market your product or service; you need a comprehensive marketing strategy.

So, to spend wisely, you should develop a marketing plan and spend your funds wisely and appropriately. Remember, your small business budget is an essential component for your business; it will help you outline the costs and expenses so you may achieve your goals within the defined timeframe.

Remember, creating and maintaining financial statements; such as balance sheets and cash flow statements will help you create a backup for your business. It will not only help you keep a record of your financial expenses, but present your business more positively.

Budget for Small Business

Small Business Budget Example

Budget for Small Business
budget for small businesses

Are you wondering how a business budget looks like? Don’t be! I am enlisting you a small business budget example for your convenience. It will help you set a business budget for your small business yourself. There are various templates available that can help you allocate a small business budget example with ease.

Best Budgeting Tips To Business Owners By Renowned Celebrities

Every financial plan is backed up by a sound and realistic budget. It is the budget that will help you take the first step to make your financial goals a reality. Budgeting techniques are not required by small business owners but by everyone who belongs to any profession. Even celebrities manage their living within their prescribed budget.

Are you Astonished? Don’t be!

Let’s look into some of the prominent celebrities’ best budgeting tips to business owners and how they maintain their budgeted life.

Robert Horry: Don’t Spend It Because You Can

small business budget example

He believes that if an individual earns a fortune; he just should spend it all. He should save it and spend on the things that are the most important to them.

He says,

“If I make a million dollar, I’m hoping I can keep a million dollars.”

Ed Sheeran: Give Yourself An Allowance

Allowance is the amount you can allow yourself to spend; in short setting a budget on your expenses. Similarly, Ed Sheeran states that he has set an allowance of approximately $ 1000 per month for his expenses.

Rob Gronkowski: Don’t Blow Off Your Money

If you have money; you need to show it off, spend it lavishly and become flashy. On the contrast; professional athlete Rob Gronkowski has not been showy in cash. He maintains a good cash flow.

He states:

I live off my marketing money and haven’t blown it on any big-money expensive cars, expensive jewelry or tattoos and still wear my favorite pair of jeans from high school.

Most importantly, P.T. Barnum advocates for budgeting in the following words:

A Penny Here, and A Dollar There, Placed At Interest, Goes On Accumulating And In This Way The Desires Result Is Attained, It Requires Some Training, Perhaps, To Accomplish This Economy, But When Once Used To It, You Will Find There Is More Satisfaction In Rational Saving Than In Irrational Spending.

Final Words on Budget for Small Business

Budgeting is essential; you need to understand how much you have, where you are spending it and then planning how you can allocate those funds best. Maintain a budget will help you keep a track on your spending, uncover hidden cash flow problems and also allocate your money into better financial goals.

So, to make the best out of your money; create and maintain a budget and equip yourself with the right tool or a budgeting app like Mint. An app allows users to sync all the bank and credit accounts in a single place so they can see how well they are doing within these saving goals. If celebrities, actors, politicians believe in budgeting, why won’t you?

However, if you ask our advice; we believe in two things:

Create a realistic budget every month before the month begins

Track your expenses, review your spending, and save.

That’s all for now! Is there anything else you need to know about budgeting? Comment in the section below! We will be more than happy to assist you.  

Drive More Traffic From Social Networking Sites by Retargeting Your Lost Customers

Do you want to remarket your products and services? Or are you planning for an online campaign to retain your lost customers?

If yes, then you are in the right place. Be sure that ‘Retargeting campaign’ can help you to achieve these goals.

Retargeting is a type of online marketing that utilized digital marketing tools and platforms to retain customers.

Retargeting essentially focuses on getting back the customers who have visited your website but did not make any purchase.

Accordingly, the customers who show a little interest in your products are retargeted for adding them to the sales funnel. These customers are somehow aware of your products, and an effective retargeting campaign can help you to retain these customers.

Retargeting campaign

So, retargeting ads and campaigns require lesser efforts and resources to make new customers because the customers are already familiar with your products.

Interestingly, businesses also apply retargeting tools and processes to retain the lost customers such as a customer who have purchased a product in the past but did not come back. In the same way, companies also retarget customers on social media sites to drive more traffic for their websites which is effective in making new sales.

How Retargeting Works

Retargeting works on technical grounds by creating a list of customers through embedded JavaScript tags. All you have to do is to write a small JavaScript code and embed it on your website. The code works without disruptions because it is small and it runs in the background without the notice of the users.

Retargeting campaign

What good does this code bring for you?

The code maintains a list of visitors on your website. Ultimately, the retargeting ads providers will display ads to your customers on other websites to increase their interest in your products. You can also retarget your customers exclusively on social media sites to drive more traffic.

Why Retargeting is Essential to Get Back Your Lost Customers

Normally, only 2 % of customers make purchases on the first visit to a website. The rest of the customers are not sure about their choices, price to quality ratio of your products and the authenticity of your brand. For this purpose, you need to give a push to these customers so that they would come back to your website.

Retargeting campaign

So, how would you like it if you convert a visitor into a customer rather than a naïve person who does not even know about your brand?
Therefore, retargeting is essential to get back your customers because it requires less resource, generates huge traffic on your website and converts the already interested visitors into customers.

With an increase in the number of social media users, social media sites have become popular for retargeting ads. A large number of active social media users can bring good luck for businesses which are eager to retain their customers.

Here, take look at amazing statistics related to active social media users:

Retargeting campaign through social media

So, retargeting campaigns has become more interesting after an increase in the number of social media users because the competition between the companies is high and everyone wants the lion’s share in sales.

Now, take a look at these important things to consider while you retarget your customers.

7 Things to Consider While a Retargeting Campaign

Adjust the Advertising Frequency

Advertising Frequency is something that most of the advertisers neglect. There is a wrong perception that businesses need more and more retargeting ads to engage the customers. However, this perception creates negative advertising.

Take yourself as an example and imagine if you are targeted with ads every time you open social media networking sites?

Isn’t it annoying or frustrated?

So, you need to adjust the advertising frequency to keep continuity and persistence in the retargeting campaign. The visitors should be targeted with two to three ads per day. You cannot put all the visitors under this criteria. However, I have made it simple for you so that you get an overview of how to retarget the visitors with ads.

The best example of advertising frequency adjustment can be drawn from Pizza Hut which has modified the retargeting ads and only targets its customers with an appropriate amount of ads per day.

Retargeting campaign example- pizza hut

Keep Track of Buyer’s Journey

The buyer’s journey is the process through which a buyer goes from initial visit to purchasing. You must keep an eye on the buyer's journey to facilitate him throughout the buying process. Through this process, you convert a potential buyer into a customer. For instance, Starbucks keep track of buyer journey to strategies retargeting campaigns.

Retargeting campaign example- starbucks

So, a buyer’s journey can facilitate you in propagating you retargeting campaigns!

It is more like a sales funnel through which a buyer is converted into a customer. The retargeting strategies are an essential part of this journey. So, whether you are working to remarket your products for visitors or you are retargeting your lost customer, you can always utilize a buyer’s journey to make retargeting plans easy for you.

Here are some of the steps of a buyer's journey you may need to keep an eye

  • Create awareness about your brand
  • Create a sense of familiarity between the buyer’s choice and your products
  • Make your remarketing ads worthy enough so that the buyer considers them
  • Shift your potential buyers into the purchasing process
  • Make customers loyal towards your brand

Retarget Your Customers Using Social Media Networking Sites

Social media networking sites have become popular because billions of users use social media daily. The digital marketing strategies of businesses, companies, and brands nowadays contain social media marketing plans as an essential component.

So, keeping in mind a large number of social media users, you should focus your retargeting ads on them. The social media sites have already grabbed users’ attention. Accordingly, it is quite easy for businesses to remarket their products on social media because they do not need to start from scratch and attract users to a platform where they would apply retargeting ads.

So, start to modify your retargeting campaigns for social media sites.

You can guide your retargeting providers about your social media retargeting strategy to keep the things working by your remarketing plans. For instance, Uber retargets its customers on social media sites for better response.

Here is a look at Uber’s social media ad:

Retargeting campaign example- Uber

Make Creative Ads for Retargeting

Creativity is crucial to the marketing process. It is vital when you need to attract customers on social media sites. So, you should develop creative remarketing ads for the enhanced promotion of your brand. There is a long list of essential to be considered while making a creative ad.

However, we have made it easy for you by shortlisting some of the fundamental components of creative ads including:

  • Make your ads simple
  • Use customer-friendly content
  • Include high-quality dynamic images and videos
  • Include relevant content with details
  • Focus on creative ideas to make ads

So, creativity is everything when it comes to remarketing because your customer wants to listen and see something different from you. For instance, Nivea advertises the Nivea Night Cream with a creative advertisement which grabs customer’s attention. Here is a look:

Retargeting campaign example- Nivea

Make Priority List of Target Audience

The target audience is already trimmed with retargeting process discusses above. However, you need to attach priority to different target audiences based on their interaction with your website. In this regard, you can take the help of retargeting tools for making a precise list of visitors.

This strategy can save your money and resources of retargeting. With this technique, you will always end up getting a lot of customers onboard. It works on the basic principle of setting priorities for visitors who visited your website once, twice or thrice. Accordingly, the customer who visited thrice has more potential of making sales than the other one who visited only once.

For example, McDonald‘s retarget its customers by assigning priority based on customer interaction. Here is a look at McDonald’s advertisement:

Include emotional factor in retargeting ads

Here is a question for you!

What you seek in an advertisement?

Probably, you find an advertisement related to yourself when you would see an emotional element that is related to you. So, this is a strong strategy and component of retargeting ads to include emotional factors that attract the customers.

Nike’s advertisement presents an emotional factor to retarget its customers. Colin Kaepernick can be seen in this advertisement as an emotional factor with a quotation to motivate Nike’s customers. The motivational factor will be attached to several people who want to achieve something big in their life just like Colin.

Suggested Tools for Driving More Traffic from Social Media Sites by Retargeting Customers

There is a long list of tools that can help you to drive more traffic from social media sites. However, this article will provide you a list of three most utilized and effective tools that are used for retargeting customers on social media sites and other digital marketing platforms.

  • Google AdWords
  • Adroll
  • Facebook Retargeting with Custom Audience

These tools have different features that provide you the best retargeting techniques to engage a large number of customers.

Wrapping up on Retargeting Campaign

Retargeting has a lot of potentials to drive traffic from social media sites. A lot of users on social media sites get attracted to advertisements.

Interestingly, social media users also find advertisements because they also want to see products and service that are relevant to them. However, it is not as easy as it looks because the social media traffic needs a diversion which is provided with retargeting ads.

The retargeting ads create curiosity in customers to go back and scroll down a website for products of their choice. In this way, the businesses get the chance to retain their customers.

Accordingly, social media traffic is diverted to websites and sales are increased. Therefore, you should apply these retargeting techniques to convert your customers.

So, what is your favorite technique to drive more traffic from social media sites? Share your thoughts in the comments section below.

Grow Your WooCommerce Store Using Smart Content Marketing Strategy

Marketing is one of the most important bedrock of every modern-day business. Marketing allows us to reach a wide range of audiences.

Content marketing plan, on the other hand, provides an avenue to reach a wide range of audiences through content marketing strategies which will go a long way in helping organizations reach their full potentials.

Having a WooCommerce Store is one thing and knowing how to do content marketing for your e-commerce is another. If you currently have a WooCommerce site or planning to build one, you need to start thinking of creative ways to take your online business to the next level.

Continue reading “Grow Your WooCommerce Store Using Smart Content Marketing Strategy”

How To Build A Startup Sales Strategy (With Top 5 Brands’ Case Studies)

Are you thinking of a startup? Do you find it difficult to take the initiative and become an entrepreneur?

If you are planning a startup and you encounter challenges; you need an introductory guide that would help you to devise an effective startup sales strategy.

Your sales strategy must comply with the digital marketing strategy. You need a marketing plan that helps you to generate leads and convert them into sales. So, our marketing tips for startups will provide you with the necessary helping material that can be implemented to get the most our out of your marketing strategy and business plan.

So, are you ready to take a look at marketing tips for small business owners? Or do you need help with your sales strategy?

Well, it is not so difficult, and we will make it quite easy and interesting for you. These tips are simple and easy. They help you to grab new opportunities through marketing immediately.

So, sit back and take a look at these tips that we have made easy for you.

If you haven't a marketplace yet, don't worry. We have articles that would guide you on how to easily build a marketplace and how to customize it with free tools.

Provide Appropriate Details about Your Products and Services

Your customers are your business support. Take them as a business pillar. Make things easy for them. Look back and remember the last time when you were a customer?

Did not you need details about the products and services when you were a customer?

Same thing goes for your customers. They are eager to learn about the things you sell. So, provide the best details and make things easy for them.
Your customers always love to hear from your company or brand. So, devise your startup sales strategy accordingly and add minor details that can facilitate customer’s understanding.

Want to facilitate your customers more?

Do not include irrelevant details in online advertisements. Make appropriate use of digital marketing strategy. The irrelevant details lose customer focus.

Be Precise!

Do not add the products and services that are not relevant or are in the planning stage. The customer needs accurate details. So, as an entrepreneur, you need to focus on minor things and make them useful for your customers. The incorrect details may disappoint your customers. So, there are chances that the customer would not come back to your platform because he did not get appropriate details about your products and services.

Take a look at how Forever21 has made provided a simple and detailed view of products and services to the customers:

Startup sales strategy

Use a Sales Funnel

Using a sales-funnel help you to track a customer’s journey towards sales. It is an important part of marketing tips for small business owners. So, the entrepreneurs must utilize sales funnel to maximize sales and keep track of changes in marketing strategies based on customer’s reaction.

Let’s take a look at how it works?

Sales funnels are used to generate leads and converting them into customers. The sales funnel process includes:

  • Lead Generation
  • Understanding the Aspects of Lead Generation
  • Implementing Lead Scoring
  • Examining Customer’s Behavior
  • Implementing Marketing Strategies
  • Converting Leads into Sales

Lead generation in sales funnels determines the quality of a lead. The further steps ensure customer's behavior and his tendency to interact with the company or brand.

So, you will get an overview of the customer's response. And you can make a comprehensive marketing strategy to focus on your leads rather than focusing on a large number of customers.
Let’s check the advantages of sales funnel!

  • Sales funnels save marketing and financial resources by telling about the quality of leads.
  • You can always have a look on customer activities.
  • You can keep track of customers for remarketing your products and services.

Here is an example of Drift, a live chatting service utilizing the sales funnels!

Startup sales strategy

Implement a Customer Management System

Customer data is an important aspect of digital marketing strategy. A startup must focus on customer data for the implementation of marketing and sales strategy. The startup sales strategy is based on a customer's interaction with the brand or company.

So, do you want your customers’ data integrated with your sales strategy? Or you need to compile customers’ data for updating your marketing plan?
Customer management system (CMS) is your thing!

CMS is an integrated management system that keeps a record of sales, customer interactions including feedbacks and customer data. So, you must implement a CMS to make things easy for you. You can always search and check for a particular customer in the CMS.

What else Can CMS Do for You?

A CMS is connected with databases, and customer interaction at every level with your company or brand is stored in the CMS. Accordingly, you can always keep track of customer data which helps you to make them loyal.
CMS can be used for remarketing purposes!

You can take a look at recent and past interactions of customers through CMS. So, preferably, you must remarket your products and services to those customers who are somehow distanced from your brand for a while.
To get the most out of CMS, follow these steps:

  • Make CMS simple and easy to use for employees.
  • Integrate digital marketing strategy with CMS.
  • Apply effective synchronization tools.
  • Keep the data updated.
  • Keep track of loyal customers

Here is an example of wellsfargo with an integrated CMS:

Make Strategic Partners

Strategic partners are helpful for the promotion of products and services and boosting sales. Strategic partners help startups in selling their products and services through cross-selling.

So, grab the opportunity and make some effective strategic partnerships!

Now, take a look at how to make strategic partners?

You must make public relations and attract other businesses through attractive ideas that can be beneficial for them. It is more like a win-win situation. You get something for giving something.

So, watch out for companies offering complementary products relevant to you.

You can also promote your products and services together if there is a symmetry between the products and services. Take a look at some of the benefits of a strategic partnership for boosting sales:

  • Startups can take benefits from cross-selling.
  • Startups can promote their ideas, products, and services.
  • Growth in Sales.

Here is the best example of strategic partnerships of Uber and Spotify to improve sales growth:

Startup sales strategy

Create an Effective Social Media Marketing Strategy

Social media marketing has become an effective part of the sales strategy. You must make a robust social media marketing strategy for generating leads and making loyal customers.

So, utilize social media platforms including Instagram, Twitter, Facebook, etc.

You need to implement digital marketing strategies to maximize the number of followers on your social media accounts. Social media marketing is a key player in changing the destiny of startups.

So, do you need to boost sales through social media?

Here are the steps you need to follow to maintain a strong presence on social media platforms for boosting your startup sales strategy:

  • Know your Audience
  • Publish a mission and vision statement of your startup
  • Regularly update social media accounts with posts related to industry updates and details about your products and services
  • Publish posts to take feedback
  • Track and Analyze your customers
  • Optimize social media strategy by your sales strategy
  • Provide customer support in comments

Here is how Red Bull is effectively taking up a vigorous social media marketing strategy to boost sales

Startup sales strategy

Implement a Customer Loyalty Program

Loyal customers are a blessing for new businesses. As, an entrepreneur, you must focus on making customers loyal through customer loyalty programs.

So, do you want to spread a word about your product or service?
Your loyal customers can do it for you free of cost!

Loyal customers keep spreading good words on behalf of your brand. So, you need to invest on your loyal customers for fruitful results.
Let's take a look at how to keep the customers loyal?

  • Take feedback and resolve issues on a priority basis
  • Keep in touch
  • Give occasional offers and discounts
  • Manage loyal customers through customers loyalty programs
  • Keep a track on sales and growth prospects.

Let's take a look at Starbucks Customer Loyalty Program, Starbucks Rewards:

Startup sales strategy

Now, Take a Look at How 5 Top Online Brands make Their First Sales:

Limeroad

Limeroad an online brand makes use of handpicked scrapbook catalog by users. The users can make fashion catalog using scrapbook features embedded on the website.

Isn’t it interesting?

Limeroad has applied the best sales strategies to keep users interested. So, the brand makes its first sales using handpicked customer catalog.
Here is a look at how Limeroad has managed to grow the sales!

Startup sales strategy

So, are you looking for a related idea or this kind of marketing tips for startups?

Read our article at its fullest and give us feedback about the ideas we shared with you.

Pier 1

Pier 1 is an online brand of household goods, accessories, and furniture. It has emerged from a small portfolio to a large brand with multiple products and services.

So, how does Pier 1 make the first sales?

Pier 1 has embedded the basic idea of discounts, offers, and coupons to promote its products and services. So, the results are amazing. With thousands of customers and an ever-increasing portfolio of products and services, It has become a renowned brand within no time.

So, what else can be simpler than just offering discounts and boosting sales?

The idea is simple yet effective enough to attract customers. Here is a look at how Pier 1 is offering discounts:

Startup sales strategy

JOCO Cups

Very precise information is provided by JOCO Cups on its website. The use of images and details related to products is very impressive.

JOCO Cups has attached an environmental concern with its products!
It is an effective way to boost sales and set growth targets for your business. The website with in-depth knowledge of products is what JOCO Cups is offering to its customers for sales growth.

So, isn’t it a good marketing tip for business owners?

It is indeed one of the best marketing tips for startups. The idea is simple yet effective.

Here, take a look at JOCO Cups website:

Startup sales strategy

Harry’s

Harry’s is an online store offering shaving products. Their website is simple and attractive. It offers unique ways to customize shaving products according to the needs of the customers.

So, how would you like it when you customize the products according to your needs with some simple clicks?

It is an attractive idea, and the brand has increased its sales through it. Here is a look at Harry’s website:

Grayers

This is an online shopping store for clothing and accessories. Grayers offer 15% discount on first order. This is an attractive idea implemented by Grayers to boost sales.

Grayers also offers an interactive and user-friendly website that is highly optimized to offer the best user experience.

Here is a look at the Grayers website with a 15% discount on first order:

Bottom Line on Startup Sales Strategy

Entrepreneurship needs tumultuous efforts to climb the success ladder. However, the most important part of this success ladder in entrepreneurship is sales.

Whether you are selling products or offering services, you will need an incredible sales strategy to generate revenues.

Therefore, entrepreneurs must focus on their sales strategy to increase customer interaction and sales. In this regard, these tips will help you to manage your sales strategy effectively.

What’s your favorite tip to make sales for startups? Share it in the comments below.

How To Increase Conversion Rate Using WordPress A/B Testing Tools

Are you looking for a reliable and authentic WordPress tool that will help you increase your conversion rate?

WordPress A/B testing tools create a breathtaking impact on your WordPress site. It will help you increase your sales and optimize your conversion rate.

WordPress split test plugins have the potential to make your website sell more. So, if you want to make more money from your site, generate traffic and create more interaction around your content; invest your time in A/B Testing Tool.

WordPress repository is bombarded with numerous split test plugins, but choosing the right one is defiantly crucial. So, for your convenience, within this article, we will enlist the best WordPress A/B Testing tools.

WordPress A/B Testing Tools: Introduction and Use Cases

How to increase conversion rate

Generally, A/B Testing is a process of comparing two options against each other. Whereas, if you look from the website view; you will be comparing two versions of your site and conclude which one helps you convert best. Thus, to achieve the best results you need to create a strategy and test elements on two identical webpages. Pick up the same features, test them against each other and check which one is the most effective one. This process will help you increase page views, increase sales, and optimize the conversion rate.

If you ask us, you can compare anything; from CTA buttons, headers, footers and sider bars, images, headings, sub-headings, color schemes, to even email marketing campaigns.

So what do you say? Ready to test your site with WordPress A/B Testing Tools?

For those of you who haven’t ever tried A/B testing tools yet; don’t worry. It’s not difficult, we will help you from scratch.

Why Do You Need A/B Testing Tools?

A/B Testing tools or plugins help you increase your conversion rate, sales, attract customers, and help drive heavy traffic. Are you wondering what’s more?

We will state it in one single statement-

You don’t need to rely on your intuition anymore. Bring in the best conversion with the customer's opinion data-driven decision. For you, a customer’s opinion matters the most.

It is the most effective, affordable, and efficient campaign you can exhibit to boost your conversion rate.

So, ready to hit the button? Continue reading…

How To Install A/B Testing Tools Using Nelio A/B Testing

Nelio A/B testing

Installing Neilo A/B Testing Plugin is very simple. We are choosing Neilo A/B Testing since it's one of the best WordPress A/B testing solutions that offer abundant features.

Neilo A/B Testing is a robust yet comprehensive testing solution that offers conversion optimization services. It has attained a 4.4-star rating and has accomplished more than 1000 active installations. It not only helps users create alternative content for their pages, posts and custom post types with a single click but also assist users with a native A/B testing solution for WordPress.

With the help of this plugin, you can test widgets, create beautiful heatmaps and click maps, test alternative themes and CSS and much more. Moreover, it's premium version offers more features.

Let’s See How You Can Install This Plugin

Go to the WordPress repository and select Nelio AB Testing. Simply install and activate the plugin. After installing the plugin, you will be entertained with the welcome message.

Nelio dashboard- How to increase conversion rate

Either start a free trial or configure your Neilo account if you have subscribed to their premium version.

You can run experiments on Neilo’s dashboard. Here you will be entertained with all the relevant information you need. Take a look.

How to increase conversion rate

You can also view the results of your experiment on its dashboard.

WordPress A/B testing tools

If you have any more questions about this plugin, solve all your queries. Nelio enjoys 245,434 downloaded WP plugins, and 7073 resolved support tickets? Isn’t this an amazing figure?

Neilo A/B testing is also known to help its customers improve their productivity and help them save time. Due to this, they have created a strong clientele with some famous companies, such as Fast Spring, Buddyboss, Petful, Team Viewer, Digital Wellness, Mammoth Digital and many more.

WP Mayor’s founder describes Neilo as follows-

Neilo A/B testing provides you with the tools you need to perform sophisticated split tests from within WordPress. Better perform sophisticated spit tests from within WordPress. Better yet, the plugin has virtually no impact on site loading times as all processing is done via a remote server. Extensive split tests can increase sales, and Neilo A/B testing makes the process easy.


Want to know some other reliable WordPress A/B Plugins? Take a look below.

Best WordPress A/B Testing Tools

Title Experiments

Title experiments

If you are looking for a plugin that will help you test your title; then Title Experiment is your ultimate choice. Title experiment is another handy WordPress A/B Split testing plugin that has attained a 4.4-star rating and enjoys more than 1000 active installations. With the help of this plugin, you can test multiple titles for a post, and different page headings. You can make a comparison and evaluate which post will get you better results with a single click.

Title experiment will not only help you increase the number of posts when a visitor views your blog, but will also help you enhance your writing skills. So, what do you think? Are you ready to install this free WordPress A/B Testing Tool? Install and enjoy.

Simple Page Tester to Increase Conversion Rate

Simple page tester

Simple Page Tester is another free WordPress plugin that helps users run a split test with ease. As its name implies, it is a simple plugin with an easy to use interface. It does not require any coding knowledge nor requires the user to edit the code. Simply follow a three-step process:

  • Go to the screen you want to apply the split test
  • Click setup spit test and make your amendments
  • Click declare winner

Simple page tester is a cache compatible, so you don’t have to worry about catching solution. Moreover, if you want to avail its full conversion tracking and statistical analysis; hook with its premium version. Install Simple Page Tester plugin and attain numerous benefits.

AB Press Optimizer to Easily Generate Traffic

AB press optimizer

AB Press Optimizer is another WordPress A/B testing plugin that helps users create numerous variations in their WordPress forms and other elements like images, posts, pages and much more.

This WordPress plugin is offering a free and premium version. With the help of this plugin, you can run unlimited experiments, test any text element on any page, post or custom post type. It is compatible with any WordPress theme and helps users embed their experiment with their simple shortcode interface.

It also allows you can also export your experiments to CSV, and test page and post titles. Most importantly, it offers an additional variation type for testing complete content blocks and images.

Want to know more about this plugin? Go to AB Press Optimizer.

WordPress Call To Action to Convert Visitors

WordPress call to action

WordPress Call To Action is renowned WordPress a/b testing solution that has attained more than 10,000 active installations. This plugin allows the user to monitor and track their conversion rates, run a/b split tests and increase their lead flow with ease.

Let’s look into some of its features:

  • It helps users create a beautiful call to action
  • Allows users to view changes on the site
  • Helps create pop-up calls to action
  • Keeps track of your conversion rate
  • Easily clone existing calls to action

Most importantly, it improves users conversion rate, offers continual optimization, runs a split test with ease and track leads an activity with WordPress leads. What else do you want!

Marketing Optimizer to Track Your Site's Performance

Marketing optimizer

Marketing Optimizer is a free and a powerful a/b testing WordPress plugin. This plugin will help you check everything from overlays, landing pages, deadlines, page layouts images buttons and much more. This WordPress plugin is offering a free call to action templates, create the testing suite, offer new free pop-up/overlay templates, and new popup overlay testing suites.

Marketing Optimizer is offering the following features:

  • It helps users track their WordPress pages automatically
  • Test pages from their page lists
  • Create WordPress page variations

Helps user test landing pages and create free landing page templates.
Most importantly, it is 100 caches compatible, create variations quickly that helps to increase conversion rate efficiently and promptly. Click if you want to learn more about this plugin’s features?

Marketing optimizer has successfully built a strong customer network. Some of the prestigious companies share good memories with marketing optimizer. Berlin and Denys- Blue Cross and Blue Shield, C’s Exteriors, Inc, High 5 Software and Danceworks.inc present their work are inspiring many others.

IT manager Martin Gregory at Danceworks, Inc states its relation with marketing optimizer in the following words:


“I was just going through my site and thinking how useful the Marketing Optimizer site is, we love the lead management tools, and our clients love the online registration forms, Marketing Optimizer has given us a hand up, made our work easier and the whole process easier for our clients.”

The A/B Testing Tools mentioned have created their reputation in the online world. They have helped users optimize conversion rate, improve sales and earn high rewards. But if you want to know more, you may look at some of the additional A/B testing tools in our next section.

Alternative A/B Testing Tools

MonsterInsights: MonsterInsights known as one of the best Google Analytic plugins for WordPress. It has an easy interface and helps users set up a Google analytics track on their site. So if you want to connect to your site with Google optimize, and integrate a free A/B testing on your site; you need MonsterInsights.

Visual website optimizer (VWO): VWO is a remarkable A/B testing solution that helps users run a simple split test, multivariate tests and also allows users to split URL tests. This plugin offers heatmaps and enables users to download reports for analyzing results.

Bonus Point: You can use weFomrs to build unlimited forms and customize them as you want and WordPress User Frontend for bringing all your backend features into your frontend to give your customers the immense user experience.

Wrapping Up on WordPress A/B Testing Tools

WordPress A/B Split Testing Tools let you compare your post titles, test your website elements and carry out a split test on your WordPress site. The plugins mentioned above are some of the best, famous, useful and efficient plugins that have helped millions.

If you have any question regarding any A/B Split Testing Tools, comment below. We will be more than happy to assist you.


This post is written by Khurram Shahzad. He is an experienced WordPress blogger. And a pro contributor at Quora and Medium.