Starting an eCommerce website doesn't help you propel the products on to the market and get it popular. You need to strategize your approach to get your products online. Google Shopping is gaining momentum among retailers to be the catalyst in promoting their products online.
Hence to keep your business growing it is important to work on how to get your products online. Google Shopping, with the help of the Google Merchant Center, is lending a hand of help to promote small and big retailers and establish their online presence.
In order to get your products online, you have to first create an account with Google Merchant Center and upload your products. In the case of a WooCommerce store, you can make use of the WooCommerce Google Shopping feed generator plugin and then pave way for the products to Google Shopping.
How Does Google Shopping Help to Kickstart Your eCommerce Sales
Google Shopping is indeed the key to marketing your products and reaching out to the right audience. Your shopping campaigns are assisted by Google Product Feeds that are uploaded to the Google Merchant Center and the Googe Ads, which helps you strategically decide upon the target audience.
When someone is looking for your product on Google, if you want them to see your product on top then you must be aware of how it is happening. If you look out for strategies, then partly it is with the proper utilization of Google Ads and the rest depends on what information you have fed to Google Shopping, via Google Merchant Center.
Your WooCommerce store data is imported to the Google Merchant Center using methods and formats mentioned in the Google Merchant Center.
Here are some important points to remember when you upload your google product feeds:
The product feed must be up-to-date.
No erroneous information must be included.
Images and data must be accurate and give the right idea about the product.
The feed must adhere to the rules provided by the Google Merchant Center.
Hence in order to generate an error-free Google Product Feed, it is important to make use of a plugin that helps to do it. And there are lots of WooCommerce Google Shopping feed plugins out there.
If you look up, there are plenty available in the market. Let us take a look at a few of the free Google Product Feed plugins available:
ELEX WooCommerce Google Product Feed plugin
ELEX Google Product Feed free plugin is one of the popular free Google Product feed plugins that helps to upload the basic feeds into the Google Merchant Center. The plugin helps to generate an XML file and then upload it to the Google Merchant Center.
The free version does not include product variations though. But the plugin is most suited for retailers who want to make use of the Google product feed to enter Google shopping.
The premium version of the plugin ELEX WooCommerce Google Shopping feed has many more features.
WooCommerce Product Feed Manager
WooCommerce Product Feed Manager is a very basic free version of the WoCommerce Product Feed Manager Pro. The plugin helps to generate a feed for various channels like Amazon, Bing, Google Shopping, etc.
The best part about the plugin is its auto-sync feature with Google Shopping. The plugin also has effective category mapping and extensive filter options to include or exclude certain data.
Moreover, scheduled updates let you keep the data up-to-date.
WooCommerce Product Feed for Google, Bing, eBay and Many More
An ideal free Google Product Feed plugin, this one from WebAppick can create feeds for multiple channels. Like eBay, Bing and much more apart from Google Shopping. You can sync the shopping feed via HTTP or FTP to different shopping engines and keep the data updated.
The free version does not permit Bundled products and composite ones though. Which is again included in the premium version of the plugin. It also supports more than one hundred merchant sites. The plugin is quite responsive and fast. It's one of the best WooCommerce Google Shopping feed plugins.
Product Feed PRO for WooCommerce
Get your products on to different shopping engines in minutes with the help of this plugin. The Product Feed Pro for WooCommerce plugin helps not only to generate product feeds for Google Shopping but also contains 100 plus templates. Those support the comparison of products across search engines and marketplaces.
An unlimited number of products can be uploaded with advanced category mapping. And rule-based mapping for supporting various conditional statements for better visibility of products.
Looking forward to WooCommerce Google Shopping Feed Plugins
The above ones are the list of popular WooCommerce Google Product Feed plugins. These will help you generate error-free Google Product feeds for Google Shopping. Once you generate your Google Shopping feeds, it is uploaded to the Google Merchant Center.
With effective planning and managing of Google Adwords, the target markets are obtained. Wherein your products are displayed and marketed for bringing in higher conversion rates.
If you are interested in creating amazing web pages for your WordPress site without any coding, a drag and drop page builder could be the best option for you. And guess what, Elementor is one of the fast-growing and most popular page builders for WordPress. Also, there are lots of Elementor Addons to help you out.
The recent growth of Elementor represents its popularity. It provides useful widgets (elements) so that you can build your desired web page.
The pro version has more professional looking elements than the free one. However, it may lack some of the special elements that are needed for specific designs. This is where third-party addons of Elementor comes in. They provide you with special elements for free that are not even in the pro version of Elementor.
Besides that, the elements you get with the different Widget Libraries for Elementor do not follow a generalized set of rules. That is why you might feel confused at times seeing the names. You may even find multiple elements with the same functionality but named differently.
Elementor is a very powerful plugin. It currently has 80+ elements which serve a various purpose. Still, there are enough areas where Elementor can improve. Nonetheless, Elementor has already produced a very healthy ecosystem.
You can very easily fall in love with Elementor. And why shouldn't you?
Previously, building a website needed days of pre-planning and then writing never-ending pages of code. But now, with Elementor you can build Websites in minutes.
No need to code anymore. Yes. Good news for bloggers.
However, if you are planning to switch to Elementor it is a better idea to get the Paid version. The number one reason for this is, down the line you might start feeling frustrated due to the limitations. For advanced users, if you don’t get the pro version you will not get the custom CSS feature. Which can be really frustrating.
Secondly, Elementor free version doesn’t include half the actual number of templates that you will get with Elementor Pro.
Do You Have an Online Store Built with WooCommerce?
Then you definitely need the Elementor Pro. You get specific elements that are built for use with WooCommerce sites only. Furthermore, with Elementor you cannot run marketing campaigns effectively! The sole reason behind this is the absence of a Form element. However, you will get one with the Pro version.
And equally important is the feature of embedding Elementor created content anywhere. However, this feature is not available in core or free. So, you will need the paid version to get that feature.
Another fancy and useful feature of Elementor Pro is the Global Widget. You can include one section in three different places. But making changes to the original copy will automatically update the other three.
Why Third-Party Elementor Addons
To enrich the Drag and Drop Page Building experience, there are a dozen third party Addons for Elementor. There are both Single Purpose Addons and Top-notch Widget Libraries.
You don't need the Addons to just expand the functionality of the core Elementor plugin. There are many elements that come with the paid version of Elementor but comes free with its Widget Library Addons. A great way to save some money, right?
Apart from that, you will be getting many special-purpose elements with the add-ons for example – advanced pricing, team, social elements, creative elements, form styling elements, countdown, etc.
Using Elementor Pro with a third-party add-on, you can get something that you have looking for inside a page builder. It not only extends the features and functionalities, but it also makes sure you have everything in your arsenal to make the most professional looking website for you or your business.
Is The Size of Widget Library a Good Indicator of its Usefulness
Elements are the building blocks for your Website. You can drag them from the Elementor side panel and drop them on the builder interface. The many elements on WordPress websites are fundamentally different from each other depending on the placement of the text, graphic and layout.
Now if you say why should you use specific elements rather than a generalized one, the answer is it saves time. Otherwise, you would have to first set up the layout, then insert the content. Furthermore, Elementor offers you specific elements with specific usage and an organized pallet of customization options for the content.
Elementor framework also enables you to treat every element inside the framework in a generalized way.
And most importantly, every Widget Library uses the same Elementor framework and displays the same builder interface. You can see that the customization options for each element are always organized under three broad headers – Content, Style, and Advanced.
So, we can consider the diversity and the size of a Widget Library as a primary indicator of its usefulness.
This Blog will Look into Some Top Elementor Addons
This blog will compare the top 3 widget libraries for Elementor.
You can expect to see these widget libraries being judged on their diversity and uniqueness. What good is it, if a third party widget library offers the same elements that you get with the core Elementor plugin?
This blog has compared widget libraries on 5 broad element types. Namely- Form Styler, Content, Dynamic Content, Marketing, Creative elements & Social elements.
You can insert Contact Form, Registration Form, Survey Form, Sign-up Form, Payment Form created with aForm-Builder Plugin with a single Elementor Element. Widget Library-Essential Addons-HappyAddons for Elementor offers over 5 Form-Styler Elements, which is more than any other widget-library out there.
The best thing about these elements is that you get to treat your forms just like any other website element.
Let's Compare The Content Elements of Elementor Addons
The primary purpose of Content Elements is to let you create content. However, you will see Widget-libraries including multiple content elements with different names which basically have the same functionality. This is due to the special terms we have given to texts according to their placement and layout on a given web-page.
For example, Addons for Elementor offer 3 content elements that apparently have different names and different functions but they can be built using the simple Heading or Text Editor element in the core Elementor library. On the other hand, you can save a lot of time by using the Addons directly as you will get the layout pre-built with the element.
Both Essential Addon and Addons for Elementor have nearly the same number of elements for content creation. Being new in the market, Happy Addons has a huge collection of content elements.
Let's Compare The Dynamic Content Elements
Dynamic ElementsLets offer a variety of functionality. For example the most basic Dynamic Element “Post Grid” lets you select multiple posts on your website and arrange them in an elegant grid or block framework.
With other advance Dynamic Elements like the “Instagram Feed”, you can display images uploaded on a Public Instagram Account on your WordPress Website.
Let's Look at The Creative Elements of Elementor Addons
Lightbox and Modal
The small details of your Website are the most important. The different colors on your Website must complement the content. Creative Element “Lightbox and Modal” can be set to trigger only when a certain task is performed.
This simple concept lets you add the right amount of action to your content.
Elementor Extra and Happy Addons have the richest Creative Elements. Some of their elements are the first of its kind, like HotSpot. However, they do not have a free version.
Let's See The Marketing Elements
Call to Action
Both Essential Addon and Addons for Elementor have the same number of marketing elements.
Let's See The Social Elements
No other widget library has included social elements as much asEssential Addons.
Bonus: Happy Elementor Addons
Happy Elemnetor Addons earns huge popularity and trust within a very short period of time. The reason was they bring solutions to some real-life designing problems for the Elementor community. With a magnificent collection of elegant features, Happy Addons mainly focuses on time and effort.
Yes, now you can build and color stunning web pages with less time & minimal effort. Building professional WordPress sites is really a fun game with Happy Addons.
With regular 3rd party widgets, Happy Addons introduces a group of features to enhance the functionality of Elementor core. HappyAddons already has 50+ widgets on their widget library and more will be available soon!
Some Unique Features Happy Addons
Cross-Domain Copy Paste: copy any element from any Elementor sites
400+ premade design Presets with one click drop-down facility
Unlimited Section Nesting: Add plenty of sections as you need
Floating Effect: Animate any objects with it's bouncing feature
CSS Transform to Skew, rotate any elements
Responsive column order feature
Image Background Overlay
Managing custom column width by adding Pixels
500+ line icon set
There are lots of features on the list to be available soon.
A Short Analysis of Elementor Addons
Firstly, the biggest drawback of Elementor Extra is that it doesn't have a free version. Although it offers the most diverse Creative Elements bundle. Whereas Addons for Elementor, Happy Addons and Essential Addons all offer Free and Pro plans.
Happy Addons have two types of bundles that no other Widget Library has. Annual and Lifetime, go give a check now!
CurveBall-Who Takes the Crown
For Professional use, we recommend Happy Addons as it has plenty of features that no other widget library has. With all the regular widgets, team Happy Addons working to power up Elementor Core. Here's a video overview from WPCrafter, have a look!
You cantoggle on & off elements from the Happy Addons library as required. This means your website will not need to load the bulk of the widget library instead it will load only those elements which are turned on. This reduces the load time of your Elementor page and ensures the best page building experience.
Total Elements at a Glance
Elementor Addons- 30+
Essential Addons- 60+
Elementor Extra- 30+
Happy Addons- 50+ with 10+ features
Looking forward with 3rd Party Elementor Addons
The unique features put Addons at the top of the list combined with their rich widget library. If you have a firm comprising of multiple departments you will be most benefited using Happy Addons. It has the perfect combination of elements required for building a professional-looking Website.
On the other hand, due to the dozens of free elements, Happy Addons is best suited for every WordPress Enthusiast.
Have you been using any of the widget libraries mentioned above? Please let us know your honest feedback. We would love to hear from you!
Be it a small local store or a large global corporation – everyone has a website these days. Platforms like WordPress and Joomla have made it easy for anyone to build a site. But while building a website is easy, running one, is not. One of the factors that site owners fail to deal with is loading speed and how to make web pages load faster.
Today there is an increasing number of smartphone users. And with the advent of high-speed internet access on a global scale, a majority of users expect a fast response from the websites they visit.
Even if it is a few seconds delay, today’s users get easily frustrated with a slow-loading website.
This ultimately impacts business factors like customer experience, SEO, web traffic, sales, and revenues.
Many businesses have reduced their website loading time and seen significant improvement in their customer engagement, traffic, and conversions. For instance, Pinterest enhanced its page speed which led to a 15% jump in organic traffic and an increase in their conversion rate.
Now that you realize the importance of website speeds, let’s delve into how slow website speed can really impact your business and how to solve that. Keep reading!
5 Ways a Slow Website Impacts Your Business
Slow website speeds tend to impact your business negatively in these 5 areas.
Slow websites can quickly frustrate even the most patient of online users. Here are some statistics that drive home this point-
40% of online users leave a website if it takes more than three seconds to load
47% of online shoppers expect an online retail web page to load in under two seconds
79% of online shoppers are less likely to return if they experience a slow loading website
That’s quite an eye-opener, isn’t it? Add to it the fact that the average attention span of humans has dramatically decreased. It necessitates improving user experience by improving website speed.
The industry stats are even more alarming for smartphone users. Google reports that 53% of mobile users would leave a website if it takes more than 3 seconds to load. Especially for e-commerce stores, a slow website can cause high shopping cart abandonment and lost online sales.
A popular search engine like Google pays a lot of importance to website speeds when ranking business websites. A 2010 announcement by Google officially included page load time as a crucial factor in ranking websites.
Fast loading websites are given a higher ranking which contributes to more user clicks and incoming traffic.
Search engine users are more likely to click on the highlighted websites than the rest of the list.
To improve their user experience, search engines also keep track of the time spent by users on the top websites along with the number of page views. Websites with high user engagement and page views are further ranked higher by the search engine.
Slow website speeds can adversely impact the Google ranking of any websites. Which also means that there is less organic traffic being directed towards your website. Additionally, over 80% of online users who experience slow website performance never return to the website ever again.
Reduced online traffic means lower user engagement, lesser sales, and even lower returns from online ads if they’re hosted on the site.
On the other hand, faster websites not only attract more traffic but also encourage online visitors to navigate through more web pages and spend more time on the website. This helps increase page views and chances of user conversion.
Sales and Conversions
Website speed and performance can ultimately impact business sales and conversions. studies show that 46% of unsatisfied customers develop a negative perception of the E-commerce business. And 44% share their negative shopping experiences with other potential shoppers. Each of these can have a lasting effect on sales and conversions.
On a positive note, business enterprises who have improved their website load time have seen a significant improvement in their sales conversions and volume. For instance, Mobify recorded a 1.11% increase in its per-session conversions with a 100-millisecond decrease in loading time. That led to an increase in annual revenues of almost $380,000 for the company. Similarly, AutoAnything boosted its sales by 12 to 13% by reducing its page load time by 50%.
On a positive note, business enterprises who have improved their website load time have seen a significant improvement in their sales conversions and volume. For instance, Mobify recorded a 1.11% increase in its per-session conversions with a 100-millisecond decrease in loading time. That led to an increase in annual revenues of almost $380,000 for the company. Similarly, AutoAnything boosted its sales by 12 to 13% by reducing its page load time by 50%.
Operating Expenses and Revenues
In addition to generating more sales, businesses can also reduce their operating expenses by improving their page load time. Improved website performance is key for companies to minimize their investments in upgrading hardware and server resource usage.
This ultimately reduces their operating or business costs in the long run and can add to the generated revenues.
On the other hand, slow or unoptimized website performance can increase operating expenses and reduce revenues. A study conducted by Bing on website performance and revenues found that a 2-second delay in search results can incur a revenue loss of 4.3% for each user.
How to Make Web Pages Load Faster
Business websites can be slow for a variety of reasons such as the use of a shared web host, unoptimized website images or the large volumes of video content, or even the installation of unoptimized plugins on your website.
Identify How Slow is Your Website
You can easily find how fast (or slow) your website is by testing it with speed analysis tools like Pingdom or Google PageSpeed Insights. These tools are easy to use and they show you how slow your website is.
Moreover, they help you identify the reasons for your slow website performance along which give you an idea of how you can improve your site speed.
Use Lighter Themes
A theme is meant to help you design your website well. If you are anything like us, you’d be tempted to using themes that offer a ton of features but such themes come at a cost. Theme can be heavy and can bog down your website.
We all know how shared hosting is cheap therefore one of the most popular types of hosting. In shared hosting, many websites are hosted on the same server.
Generally, when a website is hacked it starts utilizing more server resources than it should, impacting other websites on the same server. This is why it’s advisable to move to managed or VPS hosting service if you can afford to.
Store Backup in an Independent Server
Many hosting providers or even backup plugins tend to store backups on your site server. With time the backup pile up bogging down the server. If that’s the case, you should move to a better backup service like BlogVault that stores backups on an independent server without impacting your website whatsoever.
Remove Malware (if necessary)
If you are still facing slow loading speeds even after fixing your common website performance issues, there is a strong likelihood that your website has been hacked or compromised by a malware infection.
Malicious code left by hackers can overload your server bandwidth and available resources, thus impacting your website performance. What’s more challenging is that the latest malware infections are getting increasingly harder to identify and clean.
We highly recommend using a malware detection tool that is designed to detect malware that may otherwise slip through the cracks. For instance, the MalCare security plugin for WordPress websites can easily detect all types of malware infections.
As it scans the website for multiple signals and parameters to detect any abnormality. Just like any other standard WordPress plugin, MalCare is easy to install and execute for any new WordPress user.
In recent years, various corporations have seen significant improvements in their customer engagement, incoming traffic, and overall sales conversions. All they did was reduce their load time by a few seconds (or even milliseconds!).
Providing a fast and consistent user experience on websites is now a key factor for ensuring business success. We would strongly recommend that you should check your website speed and performance. You should also implement measures to correct the issues causing your website to slow down.
Do you agree with the points that we have discussed, or do you any interesting insights? Let us know by leaving your comments in the section below.
This is a guest post written by Akshat Choudhary. He is the founder of BlogVault, MalCare and Migrate Guru. Akshat has transformed his side-project into a profitable venture that is scaling new heights in the Indian startup space.
In any industry, in any niche, there are always two ways you can try to build long-term success: the fast way, and the right way. The former might take a bit less time and offer ‘shortcuts' to online superstardom, but oftentimes it is also the way that entails using dubious techniques that could get you in trouble.
If you are thinking about building your site's landing pages on your own in a faster way, then page builder plugins could be your easy choice.
Else you have to be an experienced coder or hire a web developer and of course, you have to invest a good amount of money. If you are not this person, then choose any page builder that will allow you to fulfill your needs.
Finding such a page builder is tough because none will provide you all the facilities at once. Besides, it might be a little bit harder for you to get familiar and get used to with a new plugin. Then, what's the solution?
Well, I have found such a WordPress landing page builder plugin that will let you develop any pages and websites in minutes. Give a check to this video.
You will need not to hire any developer, invest any extra money, learn any language, write any code, or go through any complexity. It’s that easy and simple with WPOnepager plugin.
I am going to review this plugin for you today. Then you will decide whether it's worth your time or not.
Features that WPOnepager Provides
Any Page Creation in The Shortest Time
WPOnepager plugin allows you to edit or create a new page within your editorial area. Write the title and enable WPOnepager to start developing your landing page.
Now you will be able to add any blocks to your page. If you look at with set structure and you’ll find a website consist of Navbar, slider, features section, testimonial, about section, and the footer.
Click on any blocks you like to insert and it will be inserted automatically. Afterward, change the images and contents.
You might be thinking of settings with WPOnepager, but no need to. The blocks of WPOnepager designed in a way that you don’t need to reposition the contents.
Now all you have to do is inserting blocks and replacing the contents of your website.
The WPOnepager doesn’t ask for column size like any other place winter plug-ins. You can pager blocks and templates are pre-customized so that you can create your website in the shortest time
The dashboard you find a collection of templates of different categories just made for you. Templates let you create your own site in thing, therefore take the preview first and then click the import button.
After the template importation is done click on the text and images to replace it. Your new page will be done in minutes not hours. If you wish to do a little customization, do it with WPOnepager.
Each template and blog are very elegant and entirely different from one another always find the best template for your site including – Magazine, blog, corporate, portfolio, creative, education, business, non-profit, e-commerce, apps, charity, retail, technology, waiting, real estate, miscellaneous, etc.
Robust Customization Options
More is always not good, sometimes it could even be bad.
WPOnepager comes with the minimal customization options so that you face zero complexity. Without which your site cannot be perfect.
To change the settings and options of the content, just click on it and make your desired change.
Animations always increase the attractiveness of your site and it changes the entire look of it.
The WPOnepager comes with smooth animations that don’t have any impact on your website's performance. WPOnepager is developed in a way so that you get the best visual output of your site with uncompromising performance.
What Do Their Clients Say?
If you talk about the ratings WPOnepager comes with 4.5 ratings out of 5 in WordPress repository. All the users who have used this page builder plugin are satisfied with it.
Pricing and Support Options
The WPOnepager comes with the pro version and also a free version. If you like to get the free version you can download it from the WordPress plug-in repository.
The pro version of this plugin has 3 different pricing plans. $39 for Personal, $99 for Agency and $199 for Unlimited Sites. And you have the opportunity to use this awesome solution for free. Go and grab it now!
If you would like to experience the ultimate page developing experience in minutes, try WPOnepager.
Using WPOnepager doesn’t require to go through a big book of a guideline. Therefore everyone who used it finds WPOnepager very easy and very useful.
Other page builders will ask you for coding knowledge or previous experience, but WPOnepager requires none. Everyone including your grandma can build a website all by herself.
There are a lot of people who have use WPOnepager but no one has complained against it. You are guaranteed to be satisfied.
So, is this really one of the easiest landing page builders?
There will be always choices, but finding the best one is tough. If you are a guy who wants his landing page in the shortest time with zero complexity than WPOnepager will be his choice for sure. Try WPOnepager and start developing yourself.
Choosing the right host for your eCommerce store might seem like a no brainer. You just need somewhere to store your site, right? What you really care about is getting traffic and making money.
But choosing the right host isn’t the blowoff decision you might think.
A feature-rich, reliable host could mean the difference between a thriving marketplace and a dead zone.
Here are five things to look for when choosing the right eCommerce hosting for your small business.
What Does The Host Provide for You?
After setting up your sites on your new hosts server, they should be there to help.
So many companies in the industry today will just onboard a client and never speak to them again.
If the client wants to talk to the host, they have to jump through a myriad of hoops just to get put on hold. That’s not the way hosting should work. And that’s definitely not the way business should work.
Your host should ensure you’re getting the most out of their platform. You don’t want to be left high and dry, just like you don’t want to be paying for features you’re not using.
Look for a team that takes an active role in your success. Certain companies, like Pressable, offer personalized onboarding for each and every client. That means they don’t just give you the tools; they show you how to use them.
Be Sure about Web Hosting Support
Support is one of the biggest deciding factors when looking for a quality hosting company. When first researching a host’s support team, check out their reviews online.
Weigh the positive and the negative to see what their response times are–or see if they’re actually there for their customers to begin with.
Quick, responsive support is a must in an eCommerce environment, because every minute of downtime means lost revenue for your business.
While reviews are great, real-world experience is better. Try breaking something yourself and see how long it takes them to react. Many companies offer free trials or periods with a money-back guarantee.
Load up a cloned site, break something minor (or major!) and see how they react.
Are they organized?
Are they quick to act?
Or are they treating you like just another number on a screen?
Managed Hosting vs Dedicated Hosting
There are two basic types of hosting: managed and dedicated. With dedicated hosting, the server owner (AKA you) takes care of most of the work: weekly updates, troubleshooting, site caching, provisions, a CDN…the list goes on and on.
With managed hosting, the host takes care of the menial tasks mentioned above while you get on with what you do best: running your business.
Plus, with a managed host you can always count on a professional behind the wheel.
Instead of hiring a whole team of developers and system admins, the experts at the hosting company can work around the clock to ensure your site is working properly, which means you’re not missing out on business.
Web Server Security
Security is always important when you’re online, but doubly so for eCommerce stores.
Customers input personal data like debit and credit card information, and in some cases data more sensitive than that. That’s why you need a host that provides top-notch security on their platform—and yours.
One of the biggest, and easily fixed, security lapses is upgrading your site with an SSL certificate. HTTP, or hypertext transfer protocol, is no longer deemed the safest way to secure data online.
A secure sockets layer adds another layer of encrypted security to your site, meaning your users’ data is safer than ever.
All you need to do is install it onto your site. Seem a bit overwhelming? Many hosts, including Pressable, will install an SSL certificate on your site for free.
In addition to SSL certificates, a good host should update their servers and software on a regular basis. If your host isn’t updating, they could be leaving your and everyone else on the servers’ data wide open for intruders.
Quality hosts will offer specific features to help your eCommerce store thrive and prosper. These features could be as simple as daily backups to ensure your data is stored safely in case of an emergency.
On the other hand, they could offer features that are jam-packed with specific business-oriented tools to help you grow, like Jetpack Premium.
Jetpack contains great features like malware protection, expanded security and backups, and even an SEO tool to help you hone your content marketing strategy. And Jetpack Premium comes free with a hosting plan from Pressable.
Before Wrapping up about eCommerce Hosting
Every business is different. What one eCommerce marketplace needs in a host might be completely different from another. But just like a good dinner host, there are certain traits that any good web host should have: good service, high security, and pay attention to your needs.
Any host can provide your website space to operate, but a great host cares about your business and provides you with the tools you need to succeed.
So, follow the instructions above and pick up the best hosting provider for your eCommerce store. If you are planning to start your online business with WordPress, you can rely on Dokan to build a world-class marketplace like eBay or Amazon.
The Need for Setting up Vendor-specific Shipping Rates
You must be wondering how to set up vendor-specific shipping rates on your WooCommerce multi-vendor marketplace. In several scenarios, you might want to allow your vendors to specify their own shipping rates for their products. This is particularly relevant if these are drop shippers.
With Dokan multivendor plugin, each vendor can set their own shipping method and rates. We will demonstrate how in this article.
Now, if you want to display the live rates of popular shipping carriers, you can use one of the popular ELEX plugins for shipping integration. These plugins will help you display rates of popular carriers like FedEx, UPS, USPS, DHL, etc., automatically on your cart and checkout pages. However, all these rates will be based on the sender location that you set in the respective plugin settings.
And you may have a range of vendors from different locations. How will you be able to show real-time shipping rates based on the vendors’ locations? This is where Multi-Vendor add-on will be of great help to you. It will help you display shipping rates based on the location of each vendor. We will discuss a scenario with this add-on as well.
What is Dokan Multivendor?
Before getting into different shipping scenarios, let us take a quick look at Dokan Multivendor plugin.
Here are some of the features of Dokan multi-vendor marketplace plugin that you may find useful.
Set up commission globally or specific to vendors or products.
Control sellability for each vendor.
Customized storefront for each vendor
Support for all WooCommerce product types including bookings.
Works fine with most popular WooCommerce themes.
Supports several payment gateways.
Convenient dashboard for vendors to manage products and inventory.
Vendors get access to sales data and performance insights.
Vendors can make use of several promotional strategies including coupons and reviews.
Easy withdrawal and shipping management options for vendors.
Understanding Shipping Management with Dokan
With the help of Dokan Multi-vendor plugin, you can allow different vendors to set up their products on your site.
Let’s assume each of these vendors are from different locations and they have different products. It might be really helpful if you are able to customize the shipping costs according to the location of each vendor.
Location: Chicago, Illinois, United States.
Location: New York, New York, United States.
Product: T-shirt with logo
Location: Los Angeles, California, United States.
Product: Hoodie with Zipper.
Here we will show four different shipping scenarios and different outcomes depending on the tools you are using on your WooCommerce store.
A customer (from Saint Claire, Alabama) adds all three products on the cart. You can see three shipping rates are applicable. Each of these rates is dependent on the flat rate that you have set under WooCommerce shipping zones.
Using the shipping option of Dokan plugin to set up vendor specific flat rates.
Using the Dokan Shipping option, each vendor can configure a specific flat rate as per their shipping rate calculations.
For example, in this case, we will set up a different flat rate for all three vendors across the US. For this, the first step you need to take is to add a shipping method on the shipping zone called “Vendor Shipping”. Dokan adds this option on your shipping methods drop-down.
For this example, we will disable the WooCommerce flat rate option and only keep Vendor shipping.
Now, each vendor can access their respective vendor dashboard and set up a shipping rate.
This way, let’s assume each vendor has set up a specific flat rate shipping cost on their respective vendor dashboards. For example, let’s say Vendor1 set a shipping cost of 50, Vendor2 60, and Vendor3 40.
Now, what will be the outcome when the same customer adds the same three products to cart?
The specific shipping costs that each vendor has set up will be displayed for the respective products.
You are using Dokan Multivendor and an ELEX Shipping plugin.
The above results are when you are setting up a flat rate as the shipping cost. Now, how will you set up real-time rates of popular carriers and manage setting up vendor-specific shipping outcomes?
Let’s find out.
You can use ELEX WooCommerce shipping plugins to integrate shipping rates and services from a range of popular shipping carriers. Here are some of the plugins you can use to display live shipping rates as well as print shipping labels and provide tracking information.
Now, let’s see how your shipping rates will be if you are using one of these plugins. For example, we will set up UPS rates using the ELEX FedEx, UPS and USPS shipping plugin. The plugin helps you display live shipping rates of FedEx, UPS, and USPS on your cart and checkout pages based on sender location, shipping destination as well as product weight and dimensions.
You can also print shipping labels and provide shipment tracking to customers using this plugin.
The plugin requires you to enter the sender location in the settings page. The live rates displayed will be based on this address that you have entered.
Now, let’s see what happens when the same customer adds the same products to the cart. For this example, we have kept product weight and dimensions the same for all three products. The plugin will provide UPS rates based on the seder location as well as the customer’s location.
Since the weight and dimensions and customer location is the same, the rates for all three product are the same too.
You are using Dokan multivendor, an ELEX shipping plugin and the multi-vendor add-on.
So, when you have different vendors on your store, they might want to display shipping rates relevant to their location. How will you manage this?
You can use the new add-on, WooCommerce Multi-Vendor Support for ELEX Shipping Plugins, to manage this. With the help of this add-on, your customers will be able to get a split cart and specific rates based on the location of each vendor.
Here is a quick look at the features of the multi-vendor add-on
Split cart and display real-time rates of each vendor separately.
Combine cart and display the sum of all real-time rates.
Print shipping labels with individual vendor addresses.
Compatibility with popular multi-vendor plugins.
Please note, this add-on will work only with ELEX shipping plugins, and will not work independently. Also, vendors need to add their location in their respective Dokan vendor profile.
Now, the ELEX FedEx, UPS and USPS plugin will be fetching real-time rates based on the location of the vendor instead of the marketplace sender location we saw in the previous scenario.
As in the previous scenario, we have kept the weight and dimensions constant to show the impact on vendor location alone. And, the outcome in this scenario will be live shipping rates based on the location of each vendor.
Now, in this case, the cart is split and vendor-specific rates are shown for each product in the cart. You can also configure this add-on, to sum up all the different shipping rates, and display consolidated rates.
For this, you have to go to the Multi-vendor add-on settings (WooCommerce > Settings > Multi-vendor Add-on settings)
Here you can choose to display consolidated shipping charges.
In addition, you can also allow each vendor to add their own API key to fetch real-time rates. For this, you need to enable the ‘Allow Vendor API key’ option.
Now, each vendor can add their own API key in their profile to display real-time shipping rates.
Hope you have got an idea on a few different shipping scenarios while using Dokan multi-vendor plugin and any of the ELEX shipping plugins. Based on your shipping needs, you can replicate any of these scenarios on your store. Leave a comment if you have a query.
These days there's no doubt in the fact that tablets, smartphones, and other digital devices have become an integral part in our life.
In fact, the way in which the technological world is emerging, it has become a quintessential philosophy to serve a user needs with the best experience on the several digital platforms he or she may use.
User experience includes all aspects of the end user’s interaction with the business, its products, and its services.
Now, in a case, if you're the one who's wondering that what UX is then here're the answers for all the likely questions. Primarily,
UX means having a complete understanding of all the users, this includes knowing what users need, how they want everything to be carried out, what are their abilities, limitations and so on.
Why Is It Important To Follow-Up with UX Design Trends
UX takes into consideration the profit of the users and service providers as well. UX principally aims at continuous improvisation of the quality of the user’s experience with the digital interface and perceptions of the product and any similar services.
User Experience has been the major focus of the design plans recently. Commerce now make use of Data Analysis, Business Intelligence, and many other tactics along with a superfluous User Experience (UX) to make sure that the users are getting crafted experiences for their needs.
Earlier there were so many different trends which were used but now in 2020, there are many of those which have taken a new place into the list.
In this post, I've picked out some of the most intriguing trends for this year.
TOP 12 UX TRENDS FOR 2020
Before starting, just have a look at the list below. I've covered top UX design trends of this year and it will also let you understand the recent UX best practices.
Photo Driven Interfaces
Implementing Material Design
Custom 3d graphic: animated and static
Promote Video Content
UX Design for Business Models
Gone are the times of ‘mobile-friendly’ sites. These days, in the quickly growing design business, it is essential to be Device Agnostic. It is no longer going to be a choice for companies to make the UX for any specific platform.
Responsive UX is necessary for companies that strive to be successful in this digital era.
The purpose for UX Design in 2020 should be to provide a seamless experience the each and every user irrespective of the device which he or she is been using.
Liquid graphics are something which is becoming more digitized. In 2020, numerous web designers are planning to go ahead with this trend so as to bring more complex forms of colors in the real digitalized world.
As mobile screens are getting bigger, their viewing experiences vary too. Focus can be shifted from utilizing merely vectors and symbols to real-time pictures. Photography is an essence in the area of design and a perfect combination in images and UX Design can be viewed out for in 2020.
The purpose is not to puzzle users with lots and lots of pictures. You need to maintain substantial margins, spacing, whitespaces, and color balance.
The dark themes began to predominate after the Mojave update was issued. Dark side interests users and world-known organizations have issued software updates having dark themes.
Incorporate illustrations: Hand-drawn illustrations, vectors, graphics, pictures in the UXD to add character and playfulness to your brand. Illustrations enhance the artistic value of the screen, append to the look and feel as well as maintain the users to relate to the content on the screens.
Implementing Material Design
With the enlightenment of Material Design in 2014, it revamped the way UX was created. Easy, minimalistic, vibrant but complex color palettes, typography, all transformed the system screens viewed and were considered.
We need to now desperately go from the brightness and blandness of flat design to liveliness, crispness, enhanced interactivity, intricate textures, and designs, the flexibility of design to different devices, customization, and a user-centric approach courtesy Material Design.
Not for the initial year motion design holds in trends. People like funny, flexible animation. The UI design also practices motion in various loading situations.
Complex, unengaging animation hooks a user, which thereby affects the overall user experience.
Custom 3d graphic: animated and static
The 3D design is one more noticeable trend. Presently it’s not just a static design but more an animated 3d graphic.
Several simulations of natural elements, the flow of objects and mind-blowing combinations of things in compositions pique users’ attention and make them stay.
In opposition to the resurgent color schemes successful in 2018, the minimalist design is evolving. The austerity of the interfaces is determined by the stock companies, featuring the static nature, elitism and the high quality of their products and services.
Minimalism is accomplished by utilizing a monochrome shade palette and clear fonts.
Rather overwhelming a user to see 4-5 sections on What We Do, Why Us, About Us, go for employing a 1–2 mins of a video describing all you desire to convey to your users.
Well, over here you can make a video which would be clear, short, and succinct.
This is of utmost importance. According to one report, 37% of clients who quit business associations do so because personalization is missing.
Usually, many users tend to prefer interfaces that are personalized as per their preference and choices. The great part is that personalization really continues to appeal to the whole human nature and requirements.
Catering to the clients’ requirements based on their former communications in giving personalized user experiences is a trend that hit up in 2018-mid widely.
Personalization in UXD is effective. The purpose is that as it learns and modifies, personalizing your UX offering can happen in productive activities.
UX Design for Business Models
Creating your UX according to the company model of your customer: B2B, B2C, C2C, and Hybrid is very vital. Unfortunately, several companies today are yet blind to the potential of fulfilling those right UX tactics that will add on to their companies’ value.
When a company abandons to shine on a digital network, it’s the time you know that it is necessary to spend more time into UX to get that value to your company. The proper accomplishment of the UX Design assists your business to know how to understand your business and your stock(s).
It also enables them to get a sight of your brands to feel and if or not you will be a perfect fit in the opposition. When more and more users discover your site/ app’s UX pleasant, they’ll keep reaching back.
After going through all this, I can certainly say that the UX design trends in the forthcoming 2020 will be completely understandable, accessible and simple.
So, this is something which is actually going to work great in favor of businesses and people. I hope this post assists you as you create your User Experience.
This post is written by Liza Kosh. She is known for her tremendous contribution as a senior writer who loves to share her views on upcoming technology and the market trends. She is now associated with a UI-UX design services providing company based in the USA as a content strategist.
WordPress is the most popular website building platform in the world, with businesses, blogs, and all other sorts of online presentations being published through this Content Management System. The reason why WordPress is so popular is that it makes it easy even for a novice to create and maintain a website without too much of a hassle.
WordPress provides a series of solutions that anyone can utilize in order to improve the functionality and performance of their page.
However, these uniform solutions kill off the authenticity of your online presence.
Furthermore, developers that want to push their products to WordPress users don't have too much of maneuvering space, well not outside premium web development market places such as Codester.
What is Codester Exactly?
Every aspiring WordPress developer knows how difficult it is to punch through the competition and showcase scripts, plugins, or themes to customers that need simple and ready-to-go WordPress plugins so they could implement the necessary changes to their online presence.
Codester is an internet marketplace that provides a series of tested and customizable pieces of software created by developers from all over the world.
As a visitor, you are able to browse among thousands of WordPress solutions and handpick just what you need to make your page more functional, perform better, or simply give it a slick new visual design to make your audience more comfortable while navigating through the content.
User experience is the most important aspect of any website, and Codester can provide you with all of the essentials that will improve the look, feel, and functionality of your WordPress website.
An Abundant Choice of Premium WordPress Themes
The first thing people will notice when entering a website is the way it looks, as well as the loading speed which is important because nobody wants to wait forever in order to see what you have to offer.
Therefore, it is of paramount importance to use a theme that already holds all the elements that you require, depending on your industry, target audience, or business model.
More importantly, you want to make sure that you can customize the theme you got and make it even more brand-specific so it would display your own brand identity. Codester allows you to cherry-pick from dozens of WordPress themes categories and choose the theme that you find the most useful.
The selection includes categories like:
As well as a number of other types of WordPress themes that you can buy.
WordPress Plugins You Can Trust
Allowing your visitors to use your website with ease, while keeping them safe, is another aspect of user experience that every website owner and developer has to keep in mind. As most themes provide only the basic features, it's up to you to ensure that all those special features are available and seamless to use.
Since plugins are just small pieces of code that you can add to your website with a click of a button, a lot of webmasters and site owners don't put too much thought into the performance and security issues that might arise from installing a poorly written plugin.
Some of the default offers you might encounter in the WordPress repository are outdated, or don't come with any kind of support. Even greater peril comes from those plugins that carry malicious code that can threaten your safety and the safety of your audience.
How would You Ensure Safety & Security
Codester makes sure that every time you choose a plugin, you can rest assured that it's not only functional but also perfectly safe for use and that you have proper tech support in case you need any assistance.
Every piece of software that gets uploaded and sold on Codester previously goes through a validation process.
This includes a detailed analysis of the uploaded content in order to make sure it's functional as well as that it doesn't hold any pieces of code that could pose a threat to a potential buyer. The last thing you need is installing a PayPal payment plugin that will later on somehow harm the financial status of your customers or your own.
Furthermore, with dedicated tech support and regular updates you know that you will always have a functioning plugin active on your WordPress driven website.
Codester holds a broad spectrum of WordPress plugins that allow you to add galleries, sliders, contact forms, and all kinds of different functionalities on your website.
In order to facilitate your search process, all of the plugin options are placed in their respective categories, some of which include:
The choice also includes other types of plugins that you can buy, install and customize.
Make a Profit Building WordPress Software Solutions
Perhaps the best thing about Codester is that it offers user-generated content, which means you’re not dealing with corporate solutions that come straight out of the assembly line. Developers from all over the world are able to create a free profile and upload their software in order to sell. But your products need to pass the validation process.
Codester provides a 70 percent commission rate and gives developers a chance to build a loyal fan base thus forming a steady flow of income.
The visitors are able to check out the developers’ home page and check out all of the featured products but also read what other buyers have to say about the quality and functionality of provided software.
Final Tips for Developers
Are you managing a WordPress website or looking for a place to sell your software? Check out Codester now, and see if you can grab some of the free products that you can choose from every week or treat yourself with products you can buy for 50 percent of the price through Flash Sale!
See for yourself why Codester is one of the fastest growing digital marketplaces and do some good for your website while you’re there.
Budgeting is an important key that can help you manage your money effectively; especially if you are integrating a company budget process. Yes! Creating a budget is much hassle, and they may end up giving you a headache.
Well, that’s typical perception, but we believe once you have learned the art of budgeting it will save from tears and sorrows later. It can help you save money and allow you to spend more by making the most out of a certain amount. Therefore, your budgeting style will determine your success rate.
Budgeting Is Not Just For People Who Do Not Have Enough Money. It Is For Everyone Who Wants To Ensure That Their Money Is Enough.
-Rosette Megiddo Wamambe
You may have enough money; you may be operating successfully; you may be earning high sales and profits. So do you need to maintain a budget? If you ask us; yes! You need to keep a budget.
If you are an entrepreneur or running a small-medium size business; a business budget is your crucial need. Within this article, we will assist you in every manner in so you may create and maintain a budgeted business. After this article creating a budget is easy for you; since you will learn all the tactics, tips and techniques of budgeting.
So let’s get started…
Table Of Content
What Is Budgeting And Why Is It Important?
Differentiate Between Owning Money And Maintaining Budget
How To Create Budget For Small-Medium Business Projects?
Small Business Budget Examples
Best Budgeting Tips To Business Owners By Renowned Celebrities
What Is Budgeting And Why Is It Important?
Budgeting is a process of creating a plan so you may spend your money effectively and efficiently. It helps you plan; so you may prioritize your money in the best effective manner. Budgeting is a spending plan that helps you spend wisely.
Whether you have enough money to carry out your company expenses or you may not have enough money to do what you want to. In both the situations; budgeting will ensure that you always have money for the most important things you want to do.
It Isn’t What You Earn, But How to Spend It That Fixes Your Class.
Budgeting helps you reach your goals; they can help you focus on the things that matter most to you. It can help you create a plan and keep a track on it; so you may reach your goals promptly.
Differentiate Between Owning Money And Maintaining Budget
Do you know small business owners who undergo a company budget process tend to save more and invest greater?
Owning money and spending it on your business needs may not be wrong! However, if you want to earn financial freedom and build greater wealth, you need to maintain a budget. It will help you stop dipping into your savings and help you stop worrying in crucial times.
Expenses and liabilities are those uninvited partners that may occur anytime spontaneously. Setting up a limit will not restrict you, but it will help you spend effectively; it will open up opportunities for the future. It not helps you control but makes you flexible so you may make the right decisions for easy flow and prepare for the future in advance.
A Budget Tells Us What We Can’t Afford, But It Doesn’t Keep Us From Buying It. William Feather
How To Create Budget For Small Business Projects?
Creating a budget is crucial for your business. However, when you set aside and plan to work out on your business budget; make a realistic budget. Most importantly; follow an action plan and work accordingly.
For your convenience, we have enlisted a complete procedure to create a budget with ease. Follow the plan below:
Estimate Your Revenues
Generally, people start budgeting by estimating their costs. However, we believe that you should first allocate your revenues and your profits. You need to estimate the amount you expect, regardless of the expenses you need to make.
So, the first essential step is to determine your sales, revenues or profits on your budget line based on your industry, or the basis of your records.
However, if you are a newbie; look around and research your industry average revenue. Remember; to set a flexible and appropriate budget. You won’t be able to earn 100% on the first go.
Determine Your Fixed Costs And Variable Costs
Your fixed costs are those expenses that don’t change regardless you earn a single penny. Rent, insurance, utilities, fees, accounting, and legal services, equipment leasing are some of your fixed costs you will bear. However, it is not even feasible not to determine them; because keeping a record of your fixed costs will help you determine your budget.
Next comes your variable costs; your sales commission, credit card fees, travel expenses and anything related to your production and business selling. Determining fixed and variable costs are equally important.
Keep Track of Your Expenses
Keeping track of your expenses is the most crucial yet significant part of budgeting. Many small business owners suffer financial losses because they do not separate their business and personal finances.
So, before you face any such set back; reconcile your business income and expenses monthly. This methodology will also help you prepare your tax returns.
Monitor Your Cash Flows
Cash Flows are the oxygen of a business; it is the amount of money that is travelling in and out of your business. So, keeping a track on your cash flows will help you hold enough money in hand so you may not face cash shortage.
Develop A Marketing Plan
If you want to allocate your finances properly; you need to sell your product. In short, you need to market your product or service; you need a comprehensive marketing strategy.
So, to spend wisely, you should develop a marketing plan and spend your funds wisely and appropriately. Remember, your small business budget is an essential component for your business; it will help you outline the costs and expenses so you may achieve your goals within the defined timeframe.
Remember, creating and maintaining financial statements; such as balance sheets and cash flow statements will help you create a backup for your business. It will not only help you keep a record of your financial expenses, but present your business more positively.
Small Business Budget Example
Are you wondering how a business budget looks like? Don’t be! I am enlisting you a small business budget example for your convenience. It will help you set a business budget for your small business yourself. There are various templates available that can help you allocate a small business budget example with ease.
Best Budgeting Tips To Business Owners By Renowned Celebrities
Every financial plan is backed up by a sound and realistic budget. It is the budget that will help you take the first step to make your financial goals a reality. Budgeting techniques are not required by small business owners but by everyone who belongs to any profession. Even celebrities manage their living within their prescribed budget.
Are you Astonished? Don’t be!
Let’s look into some of the prominent celebrities’ best budgeting tips to business owners and how they maintain their budgeted life.
Robert Horry: Don’t Spend It Because You Can
He believes that if an individual earns a fortune; he just should spend it all. He should save it and spend on the things that are the most important to them.
“If I make a million dollar, I’m hoping I can keep a million dollars.”
Ed Sheeran: Give Yourself An Allowance
Allowance is the amount you can allow yourself to spend; in short setting a budget on your expenses. Similarly, Ed Sheeran states that he has set an allowance of approximately $ 1000 per month for his expenses.
Rob Gronkowski: Don’t Blow Off Your Money
If you have money; you need to show it off, spend it lavishly and become flashy. On the contrast; professional athlete Rob Gronkowski has not been showy in cash. He maintains a good cash flow.
I live off my marketing money and haven’t blown it on any big-money expensive cars, expensive jewelry or tattoos and still wear my favorite pair of jeans from high school.
Most importantly, P.T. Barnum advocates for budgeting in the following words:
A Penny Here, and A Dollar There, Placed At Interest, Goes On Accumulating And In This Way The Desires Result Is Attained, It Requires Some Training, Perhaps, To Accomplish This Economy, But When Once Used To It, You Will Find There Is More Satisfaction In Rational Saving Than In Irrational Spending.
Final Words on Budget for Small Business
Budgeting is essential; you need to understand how much you have, where you are spending it and then planning how you can allocate those funds best. Maintain a budget will help you keep a track on your spending, uncover hidden cash flow problems and also allocate your money into better financial goals.
So, to make the best out of your money; create and maintain a budget and equip yourself with the right tool or a budgeting app like Mint. An app allows users to sync all the bank and credit accounts in a single place so they can see how well they are doing within these saving goals. If celebrities, actors, politicians believe in budgeting, why won’t you?
However, if you ask our advice; we believe in two things:
Create a realistic budget every month before the month begins
Track your expenses, review your spending, and save.
That’s all for now! Is there anything else you need to know about budgeting? Comment in the section below! We will be more than happy to assist you.
Do you want to remarket your products and services? Or are you planning for an online campaign to retain your lost customers?
If yes, then you are in the right place. Be sure that ‘Retargeting campaign’ can help you to achieve these goals.
Retargeting is a type of online marketing that utilized digital marketing tools and platforms to retain customers.
Retargeting essentially focuses on getting back the customers who have visited your website but did not make any purchase.
Accordingly, the customers who show a little interest in your products are retargeted for adding them to the sales funnel. These customers are somehow aware of your products, and an effective retargeting campaign can help you to retain these customers.
So, retargeting ads and campaigns require lesser efforts and resources to make new customers because the customers are already familiar with your products.
Interestingly, businesses also apply retargeting tools and processes to retain the lost customers such as a customer who have purchased a product in the past but did not come back. In the same way, companies also retarget customers on social media sites to drive more traffic for their websites which is effective in making new sales.
How Retargeting Works
What good does this code bring for you?
The code maintains a list of visitors on your website. Ultimately, the retargeting ads providers will display ads to your customers on other websites to increase their interest in your products. You can also retarget your customers exclusively on social media sites to drive more traffic.
Why Retargeting is Essential to Get Back Your Lost Customers
Normally, only 2 % of customers make purchases on the first visit to a website. The rest of the customers are not sure about their choices, price to quality ratio of your products and the authenticity of your brand. For this purpose, you need to give a push to these customers so that they would come back to your website.
So, how would you like it if you convert a visitor into a customer rather than a naïve person who does not even know about your brand? Therefore, retargeting is essential to get back your customers because it requires less resource, generates huge traffic on your website and converts the already interested visitors into customers.
With an increase in the number of social media users, social media sites have become popular for retargeting ads. A large number of active social media users can bring good luck for businesses which are eager to retain their customers.
Here, take look at amazing statistics related to active social media users:
So, retargeting campaigns has become more interesting after an increase in the number of social media users because the competition between the companies is high and everyone wants the lion’s share in sales.
Now, take a look at these important things to consider while you retarget your customers.
7 Things to Consider While a Retargeting Campaign
Adjust the Advertising Frequency
Advertising Frequency is something that most of the advertisers neglect. There is a wrong perception that businesses need more and more retargeting ads to engage the customers. However, this perception creates negative advertising.
Take yourself as an example and imagine if you are targeted with ads every time you open social media networking sites?
Isn’t it annoying or frustrated?
So, you need to adjust the advertising frequency to keep continuity and persistence in the retargeting campaign. The visitors should be targeted with two to three ads per day. You cannot put all the visitors under this criteria. However, I have made it simple for you so that you get an overview of how to retarget the visitors with ads.
The best example of advertising frequency adjustment can be drawn from Pizza Hut which has modified the retargeting ads and only targets its customers with an appropriate amount of ads per day.
Keep Track of Buyer’s Journey
The buyer’s journey is the process through which a buyer goes from initial visit to purchasing. You must keep an eye on the buyer's journey to facilitate him throughout the buying process. Through this process, you convert a potential buyer into a customer. For instance, Starbucks keep track of buyer journey to strategies retargeting campaigns.
So, a buyer’s journey can facilitate you in propagating you retargeting campaigns!
It is more like a sales funnel through which a buyer is converted into a customer. The retargeting strategies are an essential part of this journey. So, whether you are working to remarket your products for visitors or you are retargeting your lost customer, you can always utilize a buyer’s journey to make retargeting plans easy for you.
Here are some of the steps of a buyer's journey you may need to keep an eye
Create awareness about your brand
Create a sense of familiarity between the buyer’s choice and your products
Make your remarketing ads worthy enough so that the buyer considers them
Shift your potential buyers into the purchasing process
Make customers loyal towards your brand
Retarget Your Customers Using Social Media Networking Sites
Social media networking sites have become popular because billions of users use social media daily. The digital marketing strategies of businesses, companies, and brands nowadays contain social media marketing plans as an essential component.
So, keeping in mind a large number of social media users, you should focus your retargeting ads on them. The social media sites have already grabbed users’ attention. Accordingly, it is quite easy for businesses to remarket their products on social media because they do not need to start from scratch and attract users to a platform where they would apply retargeting ads.
So, start to modify your retargeting campaigns for social media sites.
You can guide your retargeting providers about your social media retargeting strategy to keep the things working by your remarketing plans. For instance, Uber retargets its customers on social media sites for better response.
Here is a look at Uber’s social media ad:
Make Creative Ads for Retargeting
Creativity is crucial to the marketing process. It is vital when you need to attract customers on social media sites. So, you should develop creative remarketing ads for the enhanced promotion of your brand. There is a long list of essential to be considered while making a creative ad.
However, we have made it easy for you by shortlisting some of the fundamental components of creative ads including:
Make your ads simple
Use customer-friendly content
Include high-quality dynamic images and videos
Include relevant content with details
Focus on creative ideas to make ads
So, creativity is everything when it comes to remarketing because your customer wants to listen and see something different from you. For instance, Nivea advertises the Nivea Night Cream with a creative advertisement which grabs customer’s attention. Here is a look:
Make Priority List of Target Audience
The target audience is already trimmed with retargeting process discusses above. However, you need to attach priority to different target audiences based on their interaction with your website. In this regard, you can take the help of retargeting tools for making a precise list of visitors.
This strategy can save your money and resources of retargeting. With this technique, you will always end up getting a lot of customers onboard. It works on the basic principle of setting priorities for visitors who visited your website once, twice or thrice. Accordingly, the customer who visited thrice has more potential of making sales than the other one who visited only once.
For example, McDonald‘s retarget its customers by assigning priority based on customer interaction. Here is a look at McDonald’s advertisement:
Include emotional factor in retargeting ads
Here is a question for you!
What you seek in an advertisement?
Probably, you find an advertisement related to yourself when you would see an emotional element that is related to you. So, this is a strong strategy and component of retargeting ads to include emotional factors that attract the customers.
Nike’s advertisement presents an emotional factor to retarget its customers. Colin Kaepernick can be seen in this advertisement as an emotional factor with a quotation to motivate Nike’s customers. The motivational factor will be attached to several people who want to achieve something big in their life just like Colin.
Suggested Tools for Driving More Traffic from Social Media Sites by Retargeting Customers
There is a long list of tools that can help you to drive more traffic from social media sites. However, this article will provide you a list of three most utilized and effective tools that are used for retargeting customers on social media sites and other digital marketing platforms.
Facebook Retargeting with Custom Audience
These tools have different features that provide you the best retargeting techniques to engage a large number of customers.
Wrapping up on Retargeting Campaign
Retargeting has a lot of potentials to drive traffic from social media sites. A lot of users on social media sites get attracted to advertisements.
Interestingly, social media users also find advertisements because they also want to see products and service that are relevant to them. However, it is not as easy as it looks because the social media traffic needs a diversion which is provided with retargeting ads.
The retargeting ads create curiosity in customers to go back and scroll down a website for products of their choice. In this way, the businesses get the chance to retain their customers.
Accordingly, social media traffic is diverted to websites and sales are increased. Therefore, you should apply these retargeting techniques to convert your customers.
So, what is your favorite technique to drive more traffic from social media sites? Share your thoughts in the comments section below.
Marketing is one of the most important bedrock of every modern-day business. Marketing allows us to reach a wide range of audiences.
Content marketing plan, on the other hand, provides an avenue to reach a wide range of audiences through content marketing strategies which will go a long way in helping organizations reach their full potentials.
Having a WooCommerce Store is one thing and knowing how to do content marketing for your e-commerce is another. If you currently have a WooCommerce site or planning to build one, you need to start thinking of creative ways to take your online business to the next level.