Sabirah Islam is a creative content writer who loves to work on diverse topics. She has a deep interest to work with new marketing strategies and different buyer persona. In free times she loves to play with her twin boys.
WP Project Manager is a simple yet powerful open-source Project Management tool to control and improve project results. It will increase your project efficiency, reduce risk factors, cut costs, and improve the success rate gradually.
Overall, it fuels the entire workflow and let the project manager control all the projects smoothly from WordPress and help the associated members to meet the deadlines accordingly.
As an admin, you can monitor the task list, responsible persons, progress, deadlines, reports, in short, the complete overview of how all your projects are going. Also, you can create a permission hierarchy for projects and add a milestone for an individual project.
Moreover, you and your permitted team members can easily create a project, assign tasks, add discussions and to-do lists in the project manager with a few clicks.
After adding a task under a project you can also break it into sub-tasks and assign a responsible person for each task. You can check the individual subtask after completion. Hence, it's a convenient way to measure you and your team member's work progress.
Moreover, associated persons can easily see their work progress, remain task list, deadlines for each subtask at a glance.
It's sometimes difficult to complete a big task individually. However, if you divide the whole task into small segments and set an individual deadline and responsible person for each task, it becomes easy to achieve the goal.
WP Project Manager Sub Task assembles this procedure simple yet effective for your project handling. It makes your task list more specific.
Furthermore, you can monitor your team members' daily working overview with the help of the WP Project Manager Subtask.
Why Sub Task Management is so Important
In WordPress collaboration plugin you can create small tasks under a parent task that is helpful to combine and track all the to-do list of a project.
You should avail the WP Project Manager Sub Task because you can:
break down the task into important segments
organize the work in a disciplined way
easily set priority, time duration, assignee and others
accelerate the work procedure to meet deadlines
easy to keep track of work progress
make things more specific
reduce the workload and give mental relief
Hence, it will pay off your expenses in an advantageous way and you will earn great revenue for your business.
How Do You Create Sub Tasks Under The Main Task
For a WordPress user, it is very easy to handle WP Project Manager.
Now, we will show you how to configure and use Sub Task module for your project manager.
To get the best experience of WP Project Manager Sub Task, we suggest the following:
PHP 5.6 or later
MySQL 5.6 or later
WordPress 4.9.0 or later
WP Project Manager Pro 2.0+
Here, let assume you have already installed WordPress and WP Project Manager Pro. If not check the latest pricing list of the best WordPress collaboration plugin at 70% less cost compared to others.
You need to create projects and task list first in the WP Project Manager. Therefore, you can easily create Task Lists with a few clicks on your Project Manager.
Now, to activate the Sub Task Module log in to your WP Admin Dashboard. Then, simply navigate Project Manager → Modules → Activate the Sub Task module.
Add Sub Tasks
You can add Sub Tasks in two ways:
Selecting a task
Using the Kanban Board
Selecting a task
Go to WP Admin Dashboard and Click on the Project Manager. After that Select any project you wish to view → click on Task Lists tab.
After clicking on the Task Lists tab, you will get the following view:
Now select a task by clicking on a task. For example, let's select the task, “Video tutorial” from here.
Now, a modal window will pop up and from this window, you can add subtask.
You can also add estimate time, assign a co-worker, and set a deadline for each subtask.
Now, click the ‘Enter' button of the keyboard to save this subtask. On hitting the ‘Enter' button, you will see the subtask has been created. You can also edit and delete the subtask from here.
After completing a subtask you can check it to tell that the subtask is done.
That's how you can create unlimited subtasks under a parent task and track them individually from your WP Project manager.
Using the Kanban Board
However, you can also add subtasks from the Kanban Board. In order to do so at first, you have to activate the Kanban Board Module from WP Project Manager.
Now, to add subtasks in the Kanban Project Manager, navigate to board first. After that, click on any task you want to add subtask beneath. See the example below:
In this example, by clicking the “Keyword Research” task we get the window for adding subtasks same as selecting a task of the method 1:
Now, you can add subtask and other details just like we have mentioned above in Method 1.
WP Project Manager Sub Task can be an efficient way to control your to-dos with more details and break them into small tasks.
No matter which type of business you have and how big it is, WP Project manager is fit for all types of organization small, medium or big enterprises. While entrepreneurs feel a dilemma for big investment, giant organizations put their best effort to manage their time and resources efficiently.
This WordPress collaboration plugin is helpful for both types of companies to keep all the projects on track, control costs and monitor project progress. In addition, you can add unlimited users to your project manager and control a data warehouse regarding your company project with a few clicks.
Furthermore, Sub Task module will help you to track every tiny detail of your project easily.
Dokan makes it easy to build a Multivendor Marketplace in WordPress like Amazon or eBay. After the initial release in 2015, our team regularly update it in order to improve the stability and amplify the user experience better.
With the continuous best effort of your creative designer and marketing team, we have reached the peak of success last year.
A multi-vendor website is an e-commerce platform where multiple vendors come together to sell the same or a variety of products. The website owner is the admin and he handles all the activities on the marketplace. Also, he gets a commission for each sale done by the vendors.
4. What is a Multi-Vendor Marketplace?
Multi-vendor marketplace is an eCommerce site that hosts multiple third-party vendors to sell their products or services. The owner of the site manages the website and gets a commission from every sale made by the vendors.
5. How Do I Start a Multivendor Marketplace?
If you want to start a multivendor marketplace on WordPress then you can simply install Woocommerce to build your eCommerce site and then add Dokan plugin to convert it into a multi-vendor marketplace.
6. What is a Marketplace Example?
Amazon, Alibaba, Etsy, eBay, Magento, Walmart, ThemeForest are some most uttered names of popular marketplaces. You can build your own marketplace in WordPress using Dokan.
7. What is the Biggest Marketplace Example?
Amazon is the biggest customer base Online Marketplace at the present time. Check some more top level marketplaces from here.
8. How to Use the Dokan Plugin?
Dokan plugin can be installed like any other WordPress plugin for completely free. However, you can enjoy all the advanced features by getting the subscription of Dokan Pro.
You need to install WooCommerce first to activate Dokan. Then configure your marketplace as per your requirements and welcome vendors to sell. Finally, you are ready to earn a commission from each sale. Please read the full documentation to use the Dokan plugin more effectively. I assure you it will not take more than 30 minutes to build your own marketplace.
9. How Much Does It Cost to Build a Marketplace?
It costs around 500$-860$ to get a full-fledged marketplace including the expense of domain, hosting, theme, WordPress Marketplace plugins, and primary promotional cost. If you are on a tight budget then follow these 5-easy steps to build your marketplace with the free version of Dokan.
10. How to Build the Dokan Store?
Dokan gives a unique URL and individual store page to each and every vendor. Vendors can customize their stores independently according to the admin's permission. Build Your Own Marketplace Website and optimize your store using Dokan.
11. How do I Add a Vendor in Dokan Plugin?
In order to add a vendor in Dokan plugin, you can allow a vendor registration form to your marketplace front end. Also, you can add new vendors from the admin backend. Read details about Managing Vendor’s Selling Capabilities. You can easily manage thousands of vendors with the Dokan plugin.
Dokan theme demo is specially designed for your Marketplace. It is mostly compatible with any WooCommerce compatible theme. However, you can use interactive and high customizable Dokan Theme to get the best output.
13. Who Should Use the WooCommerce Multi-Vendor Marketplace?
WooCommerce Multivendor Marketplace is suitable for anyone has an intent to build a marketplace for multiple sellers. It is completely fit for both tech-savvy and non-technical persons.
14. Which WordPress Sites are Using Dokan Multivendor Marketplace?
15. What is the Best WooCommerce Multi-Vendor Plugin?
Dokan is the best woocommerce multi-vendor plugin in WordPress with the best frontend experience and easiest configuration options.
16. Is WooCommerce Multi-Vendor Theme Free?
Woocommerce multi-vendor theme costs around $79 to $149 per year depending on your requirements and the functionality of your WooCommerce site. Check out the top 23 responsive WooCommerce themes to use in 2019.
17. What is WordPress Dokan?
WordPress Dokan is the most advanced multi-vendor marketplace builder powered by WooCommerce. It extends the capabilities of a single store WooCommerce site providing the best frontend experience combined with all the functionality that every marketplace requires.
18. What is a Vendor Website?
Vendor Website is a common platform where multiple sellers get registered to sell their products. The site owner can manage the activities of the vendors and earn a commission from each sale accordingly.
19. What is a Marketplace Vendor?
Marketplace vendor is a kind of eCommerce site where multiple third parties sell their products or services. The marketplace operator will process all the transactions and other activities of the retailers. He gets a commission for each sale on the marketplace.
20. Is Dokan is a multivendor marketplace?
Yes, of-course dokan is a multivendor marketplace builder with a rich collection of features. And it's on the top in the WordPress ecosystem.
21. Dokan vs WC vendors: Which One is the Best Marketplace Builder?
Dokan and WC vendors share almost the same core features to build a marketplace efficiently. However, Dokan is cheaper, rich regarding features, easier to install, get support and find resources. On the other hand, WC Vendors supports all gateway supported by WooCommerce.
22. How Much Does It Cost to Build a Marketplace Like Amazon/Alibaba?
It needs a budget of around 500$-860$ to start building a full running marketplace like Amazon/Alibaba.
Still, have some queries in mind? Leave your comments below and we will definitely attend you shortly.
Growth hacking or growth marketing is an experiment-driven approach to identify the most effective way to promote your brand widely. In order to keep your business always a step ahead, you have to plan something out of the box. And growth marketing can help you with that.
Entrepreneurs always aim to reach their potential consumers and increase their revenue within a short time period. Therefore, you must emphasize your marketing strategies to get quick exposure in today's business world. To establish a unique identity of your business you must come with some creative solutions.
Growth Marketing is not only about traditional marketing or promoting products and services.
Growth Marketing is all about growing your user base by doing continuous experiments, collecting reviews, improving quality and ultimate growth of the business.
You can leverage the power of Growth Hacking to reach a huge audience and increase brand awareness.
Proprietors sometimes get confused to choose the right Growth Hacking strategies to grow fast. Today we will show you 10+ proven Growth Marketing Methodologies that will worth your expenditure.
What is Growth Hacking
Growth Hacking is a comparatively new and creative marketing technique focused on growth. It is an experiment-driven tactic to get a massive growth in a short time period on a minimum budget. The term “growth hacking” was coined in 2010 by Sean Ellis, founder, and CEO of GrowthHackers.
The main objective of Growth Hacking is finding a cost-effective way to acquire a large customer base. In this methodology, all parts of your business will work together and find an effective way to generate more sale.
You would have to mix engineering, data, design, development, marketing, and analytics in order to find the most attractive, cost-effective and quick way to grow rapidly instead of following the conventional techniques.
Who is a Growth Hacker
A growth marketer is someone creative and knowledgable of technology and analytics. He has a great understanding of buyers persona, market condition, design, coding, analytics along with traditional marketing approaches.
He must have the power to bring something new and effective from continuous testing and customer feedback. The growth hacker is capable to analyze the data and find out the best way for rapid company growth.
A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scable growth
The growth hackers usually follow the techniques of reverse engineering, A/B testing, SEO, conversion optimization, email marketing, viral marketing, and content marketing to get huge growth in the consumer base.
And the main formula that every growth hacker uses is — Product + Growth = Impact
In short, a growth hacker is a compact package of marketer, programmer and data analyst to get maximum consumers at a lower cost within a minimal time period.
His aim is fixed on only one thing: Company Growth.
Growth Hacking Strategies vs. Digital Marketing Tactics: Get the Difference
There exists a fine line between Growth Marketing tactics and Digital Marketing techniques. Confusion may arise among the entrepreneurs in which one should be picked or which one is actually beneficial for them.
Actually both of them are important to boost-up your company growth.
Digital marketing often works with the already established strategy of marketing where the outcome is quite obvious and constant. On the other hand Growth Hacking involves finding something innovative by experimenting with different ideas.
The Growth marketer uses these testing data to analyze the consumer satisfaction level and come up with an improved solution to retain more consumers and make them loyal advisor. These loyal advisors will help to take the business to the next level.
Instead of focusing only on driving traffic to a website like traditional marketing, Growth Marketing focuses on the full customer journey. From arriving on site, engage with the product or service, find a WOW moment, come back and buy again and work as a referral, Growth Hacking works in every step to influence the users.
The mindset of a Growth Marketer is the same as a scientist. They continuously test and analyze the data according to their hypothesis and don't stop before getting satisfied results.
Here, the experiments that fall down are not considered as failures, preferably its a step closer to get the desired output.
Growth hacking emphasizes more on the process rather than the outcome.
12 Best Growth Hacking Strategies Every Startup Should Follow
Every business should have a strong Growth Hacking plan to break the ground and grow the business rapidly. Here we have listed 13-proven Growth Hacking Strategies to boost your user base and drive the growth line upward.
Follow Your Biggest Competitors
Build a Social Media Community Around Your Brand
Leverage Adjacent Markets
Offer Discounts to Beta Testers.
Create a hype or follow the trend
Launch on Product Hunt or Similar Platforms
Leverage Q&A Sites like Quora, Reddit, etc.
Leverage Referral Marketing
Focus on Content Marketing
Use Clients Feedback to Improve Service
Work with Influencer
Let's start the discussion.
Scann Your Competitors Strategy
You will get competitors in every industry. As a startup business owner, you should keep an eye on your competitors. To run a business successfully you have to identify your business competitors first. Then analyze their marketing plan and other strengths to make your business stand out.
Moreover, you can come out with a better approach in front of your target audience by cracking the potentiality of your competitors.
Your competitors are not only who do the same business, but also who provide the substitute or same type of products. Also with the growing usage of the internet now you may have to fight with the companies from different localities, countries, in fact, all over the world.
Though the scenario does not small anymore. You have to think deep and bring something unique to compete with the rest. In addition, you must understand the tactics and business policy of them and then offer something alluring and tempting to your consumers.
Social Media becomes a popular platform for spreading the brand voice to a huge population. Through these platforms, you can introduce your brand, interact with your audience directly, get their feedback, communicate with your industry influencer, understand your competitors and so on. As a result, it gives you an opportunity to build a community of people who holds the same views.
So before launching your product you can create groups or forums on different social media and promote your business. In order to do this, you can update interesting posts, create any buzz, arrange contests, broadcast ads, create and join similar groups and so on.
Email-marketing: Powerful Tool for Growth Hacking Strategies
Email marketing is an effective way to acquire, engage and retain users for your business. You can create a hype about your products or services even before launch by sending attractive emails to your potential audience.
At first, you have to collect an email list of your target audience with whom you want to introduce your business. Then plan something wisely based on your audience nature, age, geographical area, liking, requirements and others. In this way, you can understand your user's preference and convey your information in an appropriate way to them.
As it gives you an opportunity to communicate with people directly you should send emails at least once in a week before launch. It will create potential consumers for your business prior to your launch. Also, you can take the email marketing service of Mailchimp to make the email list and send them to users effectively.
Leverage Adjacent Markets
Often people confused the concept of adjacent marketing with white space opportunity. White space opportunity is like innovating a new market for your existing product.
The adjacent marketing, on the other hand, uses your skill and capability to create more sales in your existing channel. While you think about your business's current market, you consider the intersection of Product, Customer, and Application.
Suppose a Software COmpany produces a wide range of plug-in and add-on for WordPress. They have good community of clients. Now they can create some other relative elements like WordPress theme to serve their clients more efficiently and broaden their market. It will create potential sales growth within their skill and ability with less risk.
Giving Discounts to Beta Testers.
Offering promotional giveaways always be an outstanding marketing tactic in the business world. Also, you need to test your product's compatibility before launching it commercially.
Therefore for the beta tester, you can offer something tempting. In this way, you can convince people to use your products or services and collect real reviews from them. Later, you can utilize these reviews to improve your service quality before going widely. It will minimize the chance of customer dissatisfaction and maximize the sale.
Furthermore, it's not always easy to make people ready to use your products specially when they are already obsessed with another one. So, you have to analyze their requirements and bring out something innovative and alluring that they cant refuse.
Create a Hype or Follow The Trend
There is a high chance before you a lot of people are doing the same business and serving the people for years. So, it's not possible to drag all their clients towards you overnight.
You must create curiosity among your target audience first. This also goes the same if you bring something totally new, nobody does before. In that case, you also create an interest among the people for your products or services.
Its a comparatively easy yet productive way to promote your business. However, you must think something outstanding to draw the attention of your audience. It should be innovative and capable to allure your target audience at the same time.
Launch on Product Hunt or Similar Platforms
Product Hunt is a trustworthy and popular site to share and discover new products. By promoting your business on Product Hunt you can manage 10,000+ web visits per week.
Big shot, Right!
Well, if you want to get introduced with huge traffic and make public exposure overnight this type of platform will be the right choice. But its not a piece of cake to get featured on Product Hunt or this type of other platforms. You have to find someone who has already submitted a similar product on Product Hunt. Then, you have to convince him/her to submit your business on the platform.
However, it may seem a little bit complicated to you but expose your business to the global audience it is the best way.
Leverage Q&A Sites like Quora, Reddit, etc.
Now, to promote your business on social media and get interacted with the audience about your products or services become so common. Undoubtedly it's an effective way to go close to the mass people. But the excessive use of social media marketing for businesses creates a hole in the consumer's mind. They often get confused and can't decide in the crowd of massive advertisements.
In this circumstance, sites like Quora and Reddit can help you out to introduce your business in an innovative way. You can search for the queries related to your business and join the conversation. Make sure that your product is capable to serve their demand. In addition, you can explain broadly how your products will meet their needs.
On the other hand, Reddit will allow you to expand your network in your desired community. It's a big chance to get connected with your audience where you can introduce your business globally.
Leverage Referral Marketing
We usually love to get reviews from our family and friends. You can adopt this mentality to elevate your promotional activities Therefore, you have to make people convinced to use your products and scream the reviews to others.
Use your clients as your referral. In order to do this, you can offer some discount coupons or anything beneficial for them. Big companies like Dropbox, Airbnb, Uber all of them use referral marketing to promote their services.
As it's like a chain reaction and also trustworthy, it can bag you huge traffic for your business dramatically.
Focus on Content Marketing
Content marketing is a strategic marketing approach involved with creating and distributing informative, relevant, and consistent content to attract, interact and retain a specific group of people. Content can be a piece of article, image, infographic, audio or video to create profitable customer action.
You can increase your brand awareness, leads, and conversion rate by designing useful and valuable contents for your clients.
At first, you have to analyze your buyer persona and then develop your content team strategy according to their preference. Always try to keep your content straight, simple, attractive and beneficial for your audience.
Use Clients Feedback to Improve Service
If you can tap into what hooks your audience you will get a flood of appreciation for your products or services. In order to improve the quality of your product, it is the best way to get reviews from real users.
You can conduct events, online contests, google forms, surveys to get the thoughts of your clients over your services. Later, it will lead you to generate next business strategies to acquire and retain more users.
Influencer Marketing can increase brand authenticity to build trust among the users. That is the reason global brands like Adidas and Colgate-Palmolive have been using this marketing tactic for years and working with many social influencers accordingly.
According to a Linqia study, 86% of marketers have used this methodology to grow their business, and 94% of them found it effective.
You can work with influencers who have huge fan followers from your target audience. They will promote your business to those people online or offline. Marketers from all industries are working with influencers to boost their social activities on Facebook, Twitter, Instagram, YouTube, and other social platforms.
There are so many alternate ways to expand your business largely. Here, we mentioned the 12-best potent tools for your brand exposure.
Live Growth Hacking Examples That will Make You Amazed
There are a lot of well-known companies who have used the Growth Hack Marketing strategy to drive incredible growth.
DROPBOX: Dropbox offered extra storage space to customers who referred them, giving their customers an incentive to complete tasks on Dropbox, offering existing users more free space for linking their Dropbox account to Twitter and Facebook. They have now more than 500 million users.
PAYPAL: They offered 10$ for each customer sending an invitation to a new user and he/she accepted that. The new user also received the same amount as a welcome bonus. This company increased its business by 7% to 10% daily and gained 5 million users by 2000.
REDDIT: The owner created an illusion of being popular and populated by uploading huge content under fake user accounts.
FACEBOOK: They planned to encourage users to add their contacts and send emails to those contacts if they were mentioned or tagged on any Facebook post. Now, they have more than 2 billion users worldwide.
DOLLAR SHAVE CLUB: They used the video marketing strategy to promote its new service of sending people new razor blades monthly for just $1. The video got viral and become popular overnight. The video has more than 25 million views until today.
Hence, you will find so many examples like these on the web.
You can follow the proven Growth Hacking strategies cracked by well-known global companies or bring something out of the box by analyzing your user perspective.
For reaching out to a huge audience and increase your brand value you would plan for strong Growth Hacking Strategies. Especially entrepreneurs should emphasize on growth marketing to introduce their products or services widely.
The Growth Hacking Strategies we have discussed above will help you to expand your business within a short time period. You can leverage the power of growth marketing to upward your profit margin and amplify user experience.
Furthermore, we live in this digital world technology makes us handful with productive tools that are helpful for any startups. Hence now it becomes easy to develop any strategy, analyze the data, getting feedback and implement them accordingly.
Online business is growing at a rapid pace. It estimates that within 2021, over 2.14 billion people worldwide intend to buy goods and services online, up from 1.66 billion global digital buyers in 2016.
It clearly shows the massive opportunity of spreading your brand through a Marketplace Website.
Therefore, to make your journey smooth a ton of online store builder is available in the market.
If you are comfortable with WordPress then you can easily go with the WooCommerce to build your eCommerce business site.
Also, the CMS of WordPress is very user-friendly. WordPress opens a new door for the nontechnical persons to set up their own websites by themselves. Referencing from W3Tech, around 31.3% of total websites are using the WordPress CMS.
Most of the hosting provider has a one-click install feature for WordPress.
There are a lot of ways to segment in ecommerce (age, interests, gender, and so on) so use that data to only send relevant messages to your audience instead of sending the same message to everyone (as most ecommerce do right now)
In short, rising demand for beauty products and online purchase span the umbrella of eCommerce business worldwide.
You can expand this opportunity developing a wide marketplace where along with you other beauty product sellers will sell products collectively.
Accordingly, both you and the consumers will be beneficial from this incredible idea. Consumers will get plenty of options to get the right products for them. It increases the quantity of selling products.
As an owner, you can sell own products and get a commission on each sale from other merchants.
Every project management professional gets constraints regarding projects planning, executing, controlling and syncing with team members.
WP Project manager comes with a complete solution to meet your goals easily with zero time.
WP Project Manager cuts huge popularity and gets 7000+ loyal customers within a short period due to its user-friendly interface and advanced task management process.
We always keep our client's requirements above all. We believe-
Once a Client Always a Client
To keep our client's satisfaction graph line upward and solve their issues, we bring updates from time to time.
Today we will introduce two new features of ‘Summary Report' in WP Project Manager Pro that is recently launched to get a snapshot of your projects every aspect in a graphical view.
WP Project Manager: One Stop Solution to Manage Projects & Teams
The responsibility of a Project Manager is massive.
It's really difficult to create, organize and distribute all the tasks among the team members as well as maintaining the activities, deadlines, milestones, progress reports and other stuff simultaneously.
However, It is important to keep tracking the progress of ongoing projects, future plans, team productivity and so on.
WP Project Manager is a simple but expert automation tool for managing your team collaboration and delivering the task timely.
Advanced features of this task manager let you create, organize, assign and measure projects, tasks, to-dos, performance faster than ever within minutes.
Moreover, with the help of the time tracking tool and build-in reports, you can identify the productivity of your co-workers with less effort.
Most amazingly, users can customize the attributes of the project report as per their preference.
You can promote your business on popular social media and reach your targeted audience very easily by increasing your visibility. on internet
Popular Social Media Platforms
Why Instagram is Important to Boost Your eShop
68% of Instagram usersengage with brands regularly where for Facebook it's only 32%.
Instagram supports a simple way to share images and videos instantly from your life. As people love to visualize their imagination than just reading the plain text the popularity of Instagram is getting upward drastically.
By posting your product updates on a popular platform you can ensure more customer interaction for your brand.
Moreover, Instagram users post more than 40 billion photosand share an average of 95 million videos and photos in a single day.
It allows the user easy mobile access for buying your products.
As a result, your brand voice gets louder here and attract more audience to your brand and convert them into a loyal customer.
For getting a larger audience and improve engagement reputed business owners rely on Instagram. It is the best way to promote their products and services.
Consequently, to get real consumer and increase your brand value you must include Instagram into your Social Media campaigns.
How to Improve eCommerce Sales with Instagram
The main motive of every business is the same, spread the business arena among the target audience, make more loyal customers, increase sales, earn more revenue and grow business fast.
To get this ultimate goal you need to get more and more traffic to your eCommerce site.
If you can gain the trust of your audience they will convert into your potential customers and will work as a loyal review for your business.
For instance, Instagram gives you an opportunity to build a buyer community for your brand and showcase your products to them.
People love to get reviews from real users. Instagram allows them to interact with others who have already used your products or services.
A real-time conversation with product users or brand helps to build trust and it eventually broadens your loyal customer's list.
Create a Business Account on Instagram
75 percent of Instagram users take action, such as visiting a site, buying products or services, after liking a post on Instagram.
Therefore you have a high possibility to grow your business fast and convert the visitors to your potential customers easily.
Instagram allows you to open a business account which has some extra facilities to reach more consumers for your shop.
And it's completely free!
9 Steps to Prepare A Perfect Business Account on Instagram
If you never use Instagram, first download the app from Apple iOS, Google Play, or Windows app stores.
Launch the app, and create an account in one of two ways: Option 1: Sign up with your email address or phone number, and then enter a username. Option 2: If you have a Facebook account, you can log in with the same information and link the account.
Go to your profile and tap Account.
Tap Switch to Business Profile and select the Facebook Page you’d like to associate with your Business Profile
Make sure your profile is set to Public. Note: Private accounts can’t switch to Business Accounts.
Review your business’s contact information, make required changes and tap Done.
Write your bio preciously that viewers can get an overview of your business. Add your website link here. Note: This is the only opportunity to include a clickable link that will create direct leads to your website.
The more you expose, the chance of exposure will get high. In the settings menu, use the “Invite Facebook friends” option
Now fill your gallery with related images and videos to communicate with your audience in your brand voice.
Add More Legit Followers on Instagram
If you can maintain your Insta right, it will help you to drive more traffic to your business site and eventually, they will become your loyal customer for your eShop.
To boost your post and reach more people you must post something useful, unique, interesting, fun or something people get attracted. The more people get engaged with your post the more Instagram will spread the post to others.
Furthermore, use related hashtag # with your post as it will describe your brand or services and also your potential audience will find you easily.
For example, you sell shoes in your eShop and stock new product for the new year. Then you can post some amazing images of the new shoes along with the hashtag #NewArrival #Brandname #NewYearShoes etc.
You can tag someone by using the sign “@” to give a personal notification to that person. In that way, their audience will also see your post and your brand will get more engagements.
Be Strategic to Increase eCommerce Sales with Instagram
If you run a business for a specific location then add geo-tagging with your post that your potential buyers can find you when they search on Instagram by location.
It's a great way to build trust and get your neighborhood followers as your loyal buyers.
Remember one thing, the people search for a service by the location have a high possibility to get it immediately. So, it's easy to convert these type of people into regular consumers.
You can build a community consists of your targeted audience that you can easily introduce or expand any news or offers regarding your business very swiftly.
Partnership with those who offer complementary products or services to your business can be a potent way to gain more trust in increasing buyers satisfaction and get them to stick on your service.
Increase User Interaction with Engaging Content
The only way of spreading any business widely to give the best experience to your buyers.
In Instagram, you have to publish your business-related post that is useful to the readers. And it must be a media file as I have already told Instagram users are more likely to come for visual pleasure.
Always offer something better than your competitors and find out the requirements of your consumers. If you can post according to their needs, it will increase their trust in your brand.
If need goes for open conversation with them. Get an honest review from the users and be polite with them either it's positive or not.
What can be a better option to get reviews from potential buyers than Instagram?
You can arrange some contest or Giveaways to make your audience closer to your brand. In present days it's a very common event for Social Media Marketers to attract their consumers by offering some tempting coupons or special gifts.
If you can make them use your product one time and they get satisfied with your service, there is a high possibility to convert them into your lifetime advisor.
Instagram influencer marketing is one of the quickest growing consumer acquisition systems agreed by around 40% of the marketer. As a billion-dollar market, it is the future of product promotion.
But as a new user, you may have some doubt about the ROI. Most of the marketer find it effective around 80% cases.
Instagram influencer marketing is not a basket of film stars activity.
It is more about the people who create great content and communicate with their followers. They are very much knowledgeable about the content and topic.
However, they know better about the audience.
The most convenient way to find the real influencer for your niche is asking help to Google. You can also ask help from some websites like Hello Society, Revfluence, BuySell Shout out, etc.
While selecting the influencer, you must be careful about the engagement rate. The high engagement rate means the influencer has a better understanding of the audience.
If an influencer has around 100K followers with 3 engagement score, it gives the opportunity to get sales for 300 unit. Specific Instagram account have their followers and engagement requirement to become an influencer.
Advertising on Instagram for Your eShop
Instagram is a proven way to drive traffic to eCommerce websites, generate sales leads for your eShop and promote your business effectively.
Instagram has its own set of the community who are very active and decide seeing ads on Instagram.
After integration with Facebook, the opportunity of the Instagram ads increase to reach more people.
The USA is the largest market in the world where 35% of people use Instagram. 75% among them decide from the Instagram ads or visit the link.
The best option for Instagram CPC needs around $0.8 at an average.
There are five types of Instagram ads like Video, Photos, Stories, Collections, Carousel, etc. The easiest way to add links to your eShop relevant product with each ad.
For eShop, the Carousel Advertising system is most suitable because it contains both information sharing and call to action purchasing.
As Instagram is a product of Facebook, you can advertise either through a business page or through direct Instagram.
For advertising about eShop on Instagram, you should take care of the following lines-
You must have a complete understanding of your audience.
As there is a limitation of using words on Instagram, you should be very careful and try to create something to satisfy your mind.
Hashtagging is one of the best marketing features of Instagram which can boost traffic 26%.
Try to reach your customers by using direct and passive engagement.
You should be consistent for all of your ads
Regular evaluate the performance and optimize the ads accordingly.
Engaging more customers is easy on Instagram than Facebook and Twitter. You do not need to put high effort to make eShop popular.
Only a few wise and tricky part can help you to grow the eShop business to a sustainable level.
Power of Instagram Analytics
It's not enough to post engaging content or giving paid ads, you should have a clear knowledge over the performance of your brand on Instagram.
Which type of posts works better?
What time or season is best for potential audience reach?
How relevant was the audience of the influencer you paid to?
What is the quality of traffic referred by Instagram?
You can optimize your business profile and increase the possibility to grab reliable buyers for your eShop by analyzing your business account performance through Instagram Insight.
It's a built-in facility of Instagram as soon as you convert your account into business profile it appears automatically in the right upper corner of your profile with a bar graph icon.
If you can able to track the analytical result properly and execute your next strategies according to the insight you will definitely grow eventually and drive more buyers for your business.
Find those post which gets more likes, comments, and share
Notice the time and days when you get the maximum number of audience.
If some of your posts get less like or comment but still drive traffic for your shop then improve the quality of the image and post them in the peak time
If you get regular visitors from any specific area or community, you better post something special targeting them to make them more attached to your brand.
Instagram insight is a useful add-on to monitor the growth toward your company goal. It helps you to grow fast and get more buyers for your eShop by executing your plan in an effective way.
Tools to Boost eCommerce Sales with Instagram
You can use different free yet useful tools to amplify the user experience.
Photo Editors: You must use a high-quality image on Instagram as your follower intent to judge your brand through visualization.
You can use Canva or Aviary if you don't have enough knowledge of photo editing. If you want something more professional and unique Adobe Photoshop will be the best option for you
Hashtag research: This tool is useful to find the relevant Hashtag for your business.
You can also use tools regarding schedule your post, repost the content, generate reports and so on.
You can offer your followers some easy ways to interact directly with your brand.
Send a direct message on Instagram DM if they show interest to your product
Use the short link of landing page with the post but remember you can't make it clickable.
Maintain continuity in post type and time
Instagram becomes a broaden platform for throwing your brand voice to your target audience. You can easily take advantage of its active and engaged users to reach your potential buyers and generate sales.
You need a powerful online presence to get more traffic on your site. Our proven Instagram marketing tips will help you to convert more viewers into your regular customer and you will get more hits on your shopping cart.
Product descriptions vary for the different products as buying requirements and criteria are individual for each product.
Therefore, you have to define the factors based on what people make their decision on whether to buy a product or not.
So, a Creative Product Description Should Be Included
Easy and natural tone
High-quality image from different angles
Videos (If possible)
And, Should Be Avoided
Confusing or contradictory statement
The duty of a great product reviewer is not to write down all the features of the product, his main responsibility is to bring out the uniqueness of the product and focus on that specialty product is actually made for.
You have to understand the products usage and reasons to buy it.
Like, people want to buy a frying pan usually have a query on the flexibility of cooking, cleaning process, comfort to use, cooking time, etc.
So, while writing a product description on a Frying pan you must convey the related information to the readers that they can make the right decision regarding buy it or not.
Hence, your writing should be influential for your target customer converting them into advisor.
9 Examples of Good Product Description
Let's see some good examples of eCommerce product description writing and find out the reasons that make them great.
A reader can easily identify the features and usability of the product from this description written by Amazon. Images of different angles give a clear view of the product.
The language is easily understandable and the product name itself gives a short overview of the product.
This website focuses on the product’s benefit in the short description, which is helpful for the readers to choose their best fit.
The brand tone and language is unique along with the presentation. They also use high-quality image and video which is good to easily draw customers’ attention.
‘Bring the outside in with our super-soft, 200 thread count, 100% cotton ochre yellow bedding set. Inspired by some of Britain’s most iconic and amazing animals, Kissing Badgers sit proudly on the front, whilst the reverse features a co-ordinated check, inspired by maps of the great outdoors. So as you nod off, close your eyes and imagine all the amazing places on the map you’ll visit.'Anorak Online
Here is the product representation uses high-quality pictures from different angles, the viewer can see each ins and outs of the product easily.
Readers can easily get an overview of the product due to its long listing of features and other details
The feature with elaborated benefits is good to draw customer attention.
It also optimized for the selected keywords that show a good SEO strategy.
High-quality image representation from various angles and dimensions is a good methodology to represent the product.
Focusing on the benefits of features is good to hit the consumers attraction.
The scalability for the striking information is easy due to presenting an effective but small piece of information.
Unique presentation is a great way to build an emotional attachment with the readers.
The contents are optimized with a selected keyword or phrase to reach the targeted audience easily.
Be prepared! Small and compact there is no reason you shouldn’t take this rain stopper with you everywhere as a back-up shelter. With versatility in mind, we’ve made this tarp a simple square shape with 9 reinforced anchor loops, so it can used many ways as a single person shelter as well as a rain fly for our hammock. Bush Smarts
The introductory part is providing an easy view to identifying the product features and their benefits.
The writing style and delivery speech are very magnetic.
Good quality images from various dimension make it effective to catch customer attraction.
The use of a few amplifying and influential words make the description more engaging.
Optimization for a selected keyword gives an additional advantage in search engine ranking.
Clear faceted crystals hang from smooth bronze-finished bands in our Gemma Chandelier, giving a contemporary look to a classic design. Place it over a dining table, in an entryway or bedroom for lighting that sparkles and adds drama. 1. Made of iron and clear glass 2. Features a hand stained antique bronze finish 3. Imported 4. Ideal ceiling height for chandelier is 8′ or 10′ 5. Hardwire; professional installation recommended
They have their iconic style of writing and representation to give a quick overview to their consumers.
The features along with its benefits are really engaging and attractive.
The information is more focused on facts that can touch the emotions of a person.
A different angle of pictures gives a complete view of the products that are helpful for making the decision.
This presentation contains so many useful resources that show the readers not only the features and advantages of the product but also the public reaction, size, shipping and return policy in a single frame.
The benefits are more highlighted for the features, which is important to influence the buying process.
The contents also have complete keyword-based optimization that is essential for good SERPs ranking.
This creative product description is a perfect blend for both types of readers: who search for a detailed description and who love to get a quick view.
In the first part, they represent their products uniqueness and advanced usages.
In the next part, they show the features in a list that is easily readable.
They point out the features and specification of the product individually.
Strategies to Create a Purchase Intent Product Description
Create Your Buyer Persona
Before writing the product description you must have the knowledge for whom you are writing and what's their motive to buy it.
Establish one or more imaginary character for your products by analyzing previous sales history, competitors site, present market status, your business goal, etc.
It's very important to create a buyer persona for your product as it will educate you to understand your customer's requirements, their behavior, geographical status, demand from your products, how they react with similar products, substitute products and more.
To spread your eCommerce business globally you have to follow a concrete and powerful strategy.
It will ultimately help you to set up your marketing strategy to reach your company goals.
Focus on Product Features and Benefits
You have to understand the product features, advantages, and possible limitations to give a clear picture to your readers.
The best way to understand a product is to use it. If that is not possible, interview your real users or collect feedback from them.
A complete research will help you to establish a statistic for your selected product and bring out its uniqueness and specialty that increases the buying appeal of the product.
People do not buy the product for its unique features, they buy for the unique advantages the products will provide for them.
Therefore, the perfect way of writing the description is focusing on the product unique features and the outstanding benefits that people will get from those features.
Use Your Unique Brand Tone and Style
A brand is a voice and a product is a souvenir.
Product is the identity of your brand. So, presenting your product influences the business brand.
Unique content tone and style helps you to create a brand image for your product. Lucrative presentation makes the product more engaging to the audience. It influences the buying process.
If you are able to create a unique brand tone and style, your product will get individual recognition wherever it goes.
Your language should be familiar and natural to your targeted audience. Keep it simple and easily understandable for them.
Ensure Easy Scalability of Product Description
People do not read the website thoroughly. During a reading, they pick some words through a quick scan and make an image in mind, which decide the thorough reading.
Therefore, the writer should create the description in a way that may catch the attention of the readers.
Keep the product name focused and bold, give bullet points of the features, list down the advantages and limitations help the readers to take a quick decision.
You can increase the scannability with bullet points. A list or bullet point helps the readers to get a quick overview of the product.
Readers are always in a hurry, you may get only a few seconds to impress them with the product review. So, make the product description easy readable and understanding.
Establish Emotional Attachment
A good reviewer always intends to establish an emotional bridge with the readers. Readers also love to read the story rather than plain text.
Your all effort goes in vain if it can't reach to your target audience. Along with finding the targeted audience, you must find out the target keywords you want to rank for.
The product description should be optimized with those specific keywords to grab more consumers for the product.
With the higher ranking on SERP, the possibility of getting clients is also going up.
As the main motive of the product description is to attract consumers and make them permanent customers, you need to appear on the first page of Google for higher ranking.
Why Product Description is Vital for Selling?
Product description means representing the most vital information about any product, which can be overwhelming to the user.
Almost 55% of the web surfer spends around 15 seconds at an average for each website. At that time, around 62% of people scan the website thoroughly for the attractiveness of the design. All of them leave the site within a few seconds if the website is not attractive. Only 38% spend 15 seconds completely for each site.
The first visual part can give your website more traffic who will stay at your site. Product description and picture plays a vital role here.
Therefore, the product description must have good scan ability, top user benefits for the available feature, high-quality image, attachment with the readers, some influential or amplifier words, and unique writing tone.
A great piece of product description has a vital role to convert a stranger to the advisor of your product.
Your product description can stick a reader on your site and then convince him to buy the product.
In this way, you can bring a visitor to your sales funnel and make him a loyal customer for your product. The description should contain the keyword following various on-page optimization guideline.
This will help to bring the product at the top of the SERPs. It will help to get more visitors.
Your writing length will depend on the product type. Use selective words to describe the product's usefulness that is easy to understand the product.
The rules and steps are not concrete for all the products, it may differ based on product type, price and consumers nature. Usually, it's better to keep the product description concise and to the point.
Highlight the unique features and their benefits to use it.
Moreover, you can include influential words in your description to make it more powerful. Always focus on your potential consumer’s requirements and the way to impress them.
Last but not least be choosy to select related media files to describe your product in a visual way.