Easy Way to Manage Your Sub Tasks with The Best WordPress Collaboration Plugin

The success of an organization lies in the proper coordination of all individual tasks to consistently deliver effective results.

WP Project Manager can be the glue to hold all the resources, opportunities, planning, and company objectives align in a disciplined and strategic way.

This WordPress collaboration plugin will diminish the hurdles of a project manager to control all the complex and diverse activities of a business.

Today we will discuss a premium module of WP Project Manager named “Sub Task” to split the project into small pieces and assign them among the team members.

WP Project Manager Sub Task: A Small Preview

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WordPress Project Manager Sub task helps you to chop the primary task into small parts that make things more specific. It is a pro feature and comes in the form of a module.

Before jump into Sub Task features, let's take a quick glimpse of WordPress Project Manager.

Best WordPress Project Manager Plugin

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WP Project Manager is a simple yet powerful open-source Project Management tool to control and improve project results. It will increase your project efficiency, reduce risk factors, cut costs, and improve the success rate gradually.

Overall, it fuels the entire workflow and let the project manager control all the projects smoothly from WordPress and help the associated members to meet the deadlines accordingly.

As an admin, you can monitor the task list, responsible persons, progress, deadlines, reports, in short, the complete overview of how all your projects are going. Also, you can create a permission hierarchy for projects and add a milestone for an individual project.

Moreover, you and your permitted team members can easily create a project, assign tasks, add discussions and to-do lists in the project manager with a few clicks.

Another amazing module comes in called Sub Task!

How Does WP Project Manager Sub Task Work

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After adding a task under a project you can also break it into sub-tasks and assign a responsible person for each task. You can check the individual subtask after completion. Hence, it's a convenient way to measure you and your team member's work progress.

Moreover, associated persons can easily see their work progress, remain task list, deadlines for each subtask at a glance.

It's sometimes difficult to complete a big task individually. However, if you divide the whole task into small segments and set an individual deadline and responsible person for each task, it becomes easy to achieve the goal.

WP Project Manager Sub Task assembles this procedure simple yet effective for your project handling. It makes your task list more specific.

Furthermore, you can monitor your team members' daily working overview with the help of the WP Project Manager Subtask.

Why Sub Task Management is so Important

In WordPress collaboration plugin you can create small tasks under a parent task that is helpful to combine and track all the to-do list of a project.

You should avail the WP Project Manager Sub Task because you can:

  • break down the task into important segments
  • organize the work in a disciplined way
  • easily set priority, time duration, assignee and others
  • accelerate the work procedure to meet deadlines
  • easy to keep track of work progress
  • make things more specific
  • reduce the workload and give mental relief

Hence, it will pay off your expenses in an advantageous way and you will earn great revenue for your business.

How Do You Create Sub Tasks Under The Main Task

For a WordPress user, it is very easy to handle WP Project Manager.

Now, we will show you how to configure and use Sub Task module for your project manager.

Pre-requisition

To get the best experience of WP Project Manager Sub Task, we suggest the following:

  • PHP 5.6 or later
  • MySQL 5.6 or later
  • WordPress 4.9.0 or later
  • WP Project Manager Pro 2.0+

Here, let assume you have already installed WordPress and WP Project Manager Pro. If not check the latest pricing list of the best WordPress collaboration plugin at 70% less cost compared to others.

Configuration

You need to create projects and task list first in the WP Project Manager. Therefore, you can easily create Task Lists with a few clicks on your Project Manager.

Now, to activate the Sub Task Module log in to your WP Admin Dashboard. Then, simply navigate Project Manager → Modules → Activate the Sub Task module.

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Activate the Sub Task module

Add Sub Tasks

You can add Sub Tasks in two ways:

  • Selecting a task
  • Using the Kanban Board

Selecting a task

Go to WP Admin Dashboard and Click on the Project Manager. After that Select any project you wish to view → click on Task Lists tab.

After clicking on the Task Lists tab, you will get the following view:

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Task Lists View

Now select a task by clicking on a task. For example, let's select the task, “Video tutorial” from here.

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Select A Task

Now, a modal window will pop up and from this window, you can add subtask.

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Add the Subtasks

You can also add estimate time, assign a co-worker, and set a deadline for each subtask.

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Add estimated time, member, and deadline

Now, click the ‘Enter' button of the keyboard to save this subtask. On hitting the ‘Enter' button, you will see the subtask has been created. You can also edit and delete the subtask from here.

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After completing a subtask you can check it to tell that the subtask is done.

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Check the subtask after completion

That's how you can create unlimited subtasks under a parent task and track them individually from your WP Project manager.

Using the Kanban Board

However, you can also add subtasks from the Kanban Board. In order to do so at first, you have to activate the Kanban Board Module from WP Project Manager.

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Activate Kanban Board Module

Now, to add subtasks in the Kanban Project Manager, navigate to board first. After that, click on any task you want to add subtask beneath. See the example below:

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Select Task On Kanban Board

In this example, by clicking the “Keyword Research” task we get the window for adding subtasks same as selecting a task of the method 1:

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Add Subtask on Kanban Board

Now, you can add subtask and other details just like we have mentioned above in Method 1.

Final Thoughts

WP Project Manager Sub Task can be an efficient way to control your to-dos with more details and break them into small tasks.

No matter which type of business you have and how big it is, WP Project manager is fit for all types of organization small, medium or big enterprises. While entrepreneurs feel a dilemma for big investment, giant organizations put their best effort to manage their time and resources efficiently.

This WordPress collaboration plugin is helpful for both types of companies to keep all the projects on track, control costs and monitor project progress. In addition, you can add unlimited users to your project manager and control a data warehouse regarding your company project with a few clicks.

Furthermore, Sub Task module will help you to track every tiny detail of your project easily.

Questions You May Have on Your Mind about Dokan (FAQ)

Dokan makes it easy to build a Multivendor Marketplace in WordPress like Amazon or eBay. After the initial release in 2015, our team regularly update it in order to improve the stability and amplify the user experience better.

With the continuous best effort of your creative designer and marketing team, we have reached the peak of success last year.

Now, we can proudly announce Dokan as the best WooCommerce Multivendor Marketplace Solution with 20,000+ active installations.

weDevs's founder and CTO Tareq Hasan's tweet

Our valuable clients are the secret of our enormous glory. We believe-

Once a client, always a client!

To get engaged with our clients we always try to attend their all queries timely. We are providing 24/7 support.

Previously, we have published some frequently asked questions regarding the installation of Dokan, renewing the license, activation of other modules and others.

Today we bring some more queries collected from several social media platforms to clarify your all confusions. Give a check!

20+ FAQ about Dokan

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1. What is Dokan?

Dokan is the best frontend multi-vendor marketplace builder for WordPress powered by WooCommerce. You can build your online marketplace like Amazon, eBay or Esty with Dokan within few minutes only.

2. What is Dokan Plugin?

Dokan Plugin is a free WordPress plugin that lets the user to easily build multi-vendor marketplaces on WooCommerce. You can start your Multi-Vendor eCommerce site and earn through commissions.

3. What is a Multi-Vendor Website?

A multi-vendor website is an e-commerce platform where multiple vendors come together to sell the same or a variety of products. The website owner is the admin and he handles all the activities on the marketplace. Also, he gets a commission for each sale done by the vendors.

4. What is a Multi-Vendor Marketplace?

Multi-vendor marketplace is an eCommerce site that hosts multiple third-party vendors to sell their products or services. The owner of the site manages the website and gets a commission from every sale made by the vendors.

dokan-multi-vendor-marketplace

5. How Do I Start a Multivendor Marketplace?

If you want to start a multivendor marketplace on WordPress then you can simply install Woocommerce to build your eCommerce site and then add Dokan plugin to convert it into a multi-vendor marketplace.

6. What is a Marketplace Example?

Amazon, Alibaba, Etsy, eBay, Magento, Walmart, ThemeForest are some most uttered names of popular marketplaces. You can build your own marketplace in WordPress using Dokan.

7. What is the Biggest Marketplace Example?

Amazon is the biggest customer base Online Marketplace at the present time. Check some more top level marketplaces from here.

8. How to Use the Dokan Plugin?

Dokan plugin can be installed like any other WordPress plugin for completely free. However, you can enjoy all the advanced features by getting the subscription of Dokan Pro.

You need to install WooCommerce first to activate Dokan. Then configure your marketplace as per your requirements and welcome vendors to sell. Finally, you are ready to earn a commission from each sale. Please read the full documentation to use the Dokan plugin more effectively. I assure you it will not take more than 30 minutes to build your own marketplace.

9. How Much Does It Cost to Build a Marketplace?

It costs around 500$-860$ to get a full-fledged marketplace including the expense of domain, hosting, theme, WordPress Marketplace plugins, and primary promotional cost. If you are on a tight budget then follow these 5-easy steps to build your marketplace with the free version of Dokan.

10. How to Build the Dokan Store?

Dokan gives a unique URL and individual store page to each and every vendor. Vendors can customize their stores independently according to the admin's permission. Build Your Own Marketplace Website and optimize your store using Dokan.

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11. How do I Add a Vendor in Dokan Plugin?

In order to add a vendor in Dokan plugin, you can allow a vendor registration form to your marketplace front end. Also, you can add new vendors from the admin backend. Read details about Managing Vendor’s Selling Capabilities. You can easily manage thousands of vendors with the Dokan plugin.

12. Why Should I Use Dokan Theme Demo?

Dokan theme demo is specially designed for your Marketplace. It is mostly compatible with any WooCommerce compatible theme. However, you can use interactive and high customizable Dokan Theme to get the best output.

13. Who Should Use the WooCommerce Multi-Vendor Marketplace?

WooCommerce Multivendor Marketplace is suitable for anyone has an intent to build a marketplace for multiple sellers. It is completely fit for both tech-savvy and non-technical persons.

14. Which WordPress Sites are Using Dokan Multivendor Marketplace?

Dokan supports a huge number of businesses to earn commissions from the vendors. Some remarkable enterprises: JOSHi, JodyShop, Onehalal, bootstrap and many more.

15. What is the Best WooCommerce Multi-Vendor Plugin?

Dokan is the best woocommerce multi-vendor plugin in WordPress with the best frontend experience and easiest configuration options.

16. Is WooCommerce Multi-Vendor Theme Free?

Woocommerce multi-vendor theme costs around $79 to $149 per year depending on your requirements and the functionality of your WooCommerce site. Check out the top 23 responsive WooCommerce themes to use in 2019.

dokan-multi-vendor marketplace

17. What is WordPress Dokan?

WordPress Dokan is the most advanced multi-vendor marketplace builder powered by WooCommerce. It extends the capabilities of a single store WooCommerce site providing the best frontend experience combined with all the functionality that every marketplace requires.

18. What is a Vendor Website?

Vendor Website is a common platform where multiple sellers get registered to sell their products. The site owner can manage the activities of the vendors and earn a commission from each sale accordingly.

19. What is a Marketplace Vendor?

Marketplace vendor is a kind of eCommerce site where multiple third parties sell their products or services. The marketplace operator will process all the transactions and other activities of the retailers. He gets a commission for each sale on the marketplace.

20. Is Dokan is a multivendor marketplace?

Yes, of-course dokan is a multivendor marketplace builder with a rich collection of features. And it's on the top in the WordPress ecosystem.

21. Dokan vs WC vendors: Which One is the Best Marketplace Builder?

Dokan and WC vendors share almost the same core features to build a marketplace efficiently. However, Dokan is cheaper, rich regarding features, easier to install, get support and find resources. On the other hand, WC Vendors supports all gateway supported by WooCommerce.

22. How Much Does It Cost to Build a Marketplace Like Amazon/Alibaba?

It needs a budget of around 500$-860$ to start building a full running marketplace like Amazon/Alibaba.

Still, have some queries in mind? Leave your comments below and we will definitely attend you shortly.

Dokan multivendor marketplace
Get Dokan for Free now!

Growth Hacking Strategies for Startups to Ensure Desired Leads

Growth hacking or growth marketing is an experiment-driven approach to identify the most effective way to promote your brand widely. In order to keep your business always a step ahead, you have to plan something out of the box. And growth marketing can help you with that.

Entrepreneurs always aim to reach their potential consumers and increase their revenue within a short time period. Therefore, you must emphasize your marketing strategies to get quick exposure in today's business world. To establish a unique identity of your business you must come with some creative solutions.

Growth Marketing is not only about traditional marketing or promoting products and services.

Growth Marketing is all about growing your user base by doing continuous experiments, collecting reviews, improving quality and ultimate growth of the business.

You can leverage the power of Growth Hacking to reach a huge audience and increase brand awareness.

Proprietors sometimes get confused to choose the right Growth Hacking strategies to grow fast. Today we will show you 10+ proven Growth Marketing Methodologies that will worth your expenditure.

What is Growth Hacking

Growth Hacking is a comparatively new and creative marketing technique focused on growth. It is an experiment-driven tactic to get a massive growth in a short time period on a minimum budget. The term “growth hacking” was coined in 2010 by Sean Ellis, founder, and CEO of GrowthHackers.

The main objective of Growth Hacking is finding a cost-effective way to acquire a large customer base. In this methodology, all parts of your business will work together and find an effective way to generate more sale.

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You would have to mix engineering, data, design, development, marketing, and analytics in order to find the most attractive, cost-effective and quick way to grow rapidly instead of following the conventional techniques.

Who is a Growth Hacker

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A growth marketer is someone creative and knowledgable of technology and analytics. He has a great understanding of buyers persona, market condition, design, coding, analytics along with traditional marketing approaches.

He must have the power to bring something new and effective from continuous testing and customer feedback. The growth hacker is capable to analyze the data and find out the best way for rapid company growth.

A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scable growth

Sean Ellis, CEO and Founder of GrowthHackers

The growth hackers usually follow the techniques of reverse engineering, A/B testing, SEO, conversion optimization, email marketing, viral marketing, and content marketing to get huge growth in the consumer base.

And the main formula that every growth hacker uses is —
Product + Growth = Impact

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In short, a growth hacker is a compact package of marketer, programmer and data analyst to get maximum consumers at a lower cost within a minimal time period.

His aim is fixed on only one thing: Company Growth.

Growth Hacking Strategies vs. Digital Marketing Tactics: Get the Difference

growth-hacking vs digital marketing

There exists a fine line between Growth Marketing tactics and Digital Marketing techniques. Confusion may arise among the entrepreneurs in which one should be picked or which one is actually beneficial for them.

Actually both of them are important to boost-up your company growth.

Digital marketing often works with the already established strategy of marketing where the outcome is quite obvious and constant. On the other hand Growth Hacking involves finding something innovative by experimenting with different ideas.

The Growth marketer uses these testing data to analyze the consumer satisfaction level and come up with an improved solution to retain more consumers and make them loyal advisor. These loyal advisors will help to take the business to the next level.

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Instead of focusing only on driving traffic to a website like traditional marketing, Growth Marketing focuses on the full customer journey. From arriving on site, engage with the product or service, find a WOW moment, come back and buy again and work as a referral, Growth Hacking works in every step to influence the users.

The mindset of a Growth Marketer is the same as a scientist. They continuously test and analyze the data according to their hypothesis and don't stop before getting satisfied results.

Here, the experiments that fall down are not considered as failures, preferably its a step closer to get the desired output.

Growth hacking emphasizes more on the process rather than the outcome.

12 Best Growth Hacking Strategies Every Startup Should Follow

Every business should have a strong Growth Hacking plan to break the ground and grow the business rapidly. Here we have listed 13-proven Growth Hacking Strategies to boost your user base and drive the growth line upward.

Pre-launch

  1. Follow Your Biggest Competitors
  2. Build a Social Media Community Around Your Brand
  3. Email-marketing
  4. Leverage Adjacent Markets
  5. Offer Discounts to Beta Testers.
  6. Create a hype or follow the trend

Post-Launch

  1. Launch on Product Hunt or Similar Platforms
  2. Leverage Q&A Sites like Quora, Reddit, etc.
  3. Leverage Referral Marketing
  4. Focus on Content Marketing 
  5. Use Clients Feedback to Improve Service
  6. Work with Influencer

Let's start the discussion.

Scann Your Competitors Strategy

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You will get competitors in every industry. As a startup business owner, you should keep an eye on your competitors. To run a business successfully you have to identify your business competitors first. Then analyze their marketing plan and other strengths to make your business stand out.

Moreover, you can come out with a better approach in front of your target audience by cracking the potentiality of your competitors.

Your competitors are not only who do the same business, but also who provide the substitute or same type of products. Also with the growing usage of the internet now you may have to fight with the companies from different localities, countries, in fact, all over the world.

Though the scenario does not small anymore. You have to think deep and bring something unique to compete with the rest. In addition, you must understand the tactics and business policy of them and then offer something alluring and tempting to your consumers.

Therefore, by knowing what your rivals are up to you can develop a cost-friendly promotional strategy for your business.

Build a Social Media Community Around Your Brand

Social Media becomes a popular platform for spreading the brand voice to a huge population. Through these platforms, you can introduce your brand, interact with your audience directly, get their feedback, communicate with your industry influencer, understand your competitors and so on. As a result, it gives you an opportunity to build a community of people who holds the same views.

It's undoubtedly better to scream your voice in a crowd than space.

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So before launching your product you can create groups or forums on different social media and promote your business. In order to do this, you can update interesting posts, create any buzz, arrange contests, broadcast ads, create and join similar groups and so on.

Email-marketing: Powerful Tool for Growth Hacking Strategies

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Email marketing is an effective way to acquire, engage and retain users for your business. You can create a hype about your products or services even before launch by sending attractive emails to your potential audience.

At first, you have to collect an email list of your target audience with whom you want to introduce your business. Then plan something wisely based on your audience nature, age, geographical area, liking, requirements and others. In this way, you can understand your user's preference and convey your information in an appropriate way to them.

As it gives you an opportunity to communicate with people directly you should send emails at least once in a week before launch. It will create potential consumers for your business prior to your launch. Also, you can take the email marketing service of Mailchimp to make the email list and send them to users effectively.

Leverage Adjacent Markets

Often people confused the concept of adjacent marketing with white space opportunity. White space opportunity is like innovating a new market for your existing product.

Marketing Calendar 2019

The adjacent marketing, on the other hand, uses your skill and capability to create more sales in your existing channel. While you think about your business's current market, you consider the intersection of Product, Customer, and Application.

Suppose a Software COmpany produces a wide range of plug-in and add-on for WordPress. They have good community of clients. Now they can create some other relative elements like WordPress theme to serve their clients more efficiently and broaden their market. It will create potential sales growth within their skill and ability with less risk.

Giving Discounts to Beta Testers.

Offering promotional giveaways always be an outstanding marketing tactic in the business world. Also, you need to test your product's compatibility before launching it commercially.

Therefore for the beta tester, you can offer something tempting. In this way, you can convince people to use your products or services and collect real reviews from them. Later, you can utilize these reviews to improve your service quality before going widely. It will minimize the chance of customer dissatisfaction and maximize the sale.

Furthermore, it's not always easy to make people ready to use your products specially when they are already obsessed with another one. So, you have to analyze their requirements and bring out something innovative and alluring that they cant refuse.

Create a Hype or Follow The Trend

There is a high chance before you a lot of people are doing the same business and serving the people for years. So, it's not possible to drag all their clients towards you overnight.

You must create curiosity among your target audience first. This also goes the same if you bring something totally new, nobody does before. In that case, you also create an interest among the people for your products or services.

Its a comparatively easy yet productive way to promote your business. However, you must think something outstanding to draw the attention of your audience. It should be innovative and capable to allure your target audience at the same time.

Launch on Product Hunt or Similar Platforms

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Product Hunt is a trustworthy and popular site to share and discover new products. By promoting your business on Product Hunt you can manage 10,000+ web visits per week.

Big shot, Right!

Well, if you want to get introduced with huge traffic and make public exposure overnight this type of platform will be the right choice. But its not a piece of cake to get featured on Product Hunt or this type of other platforms. You have to find someone who has already submitted a similar product on Product Hunt. Then, you have to convince him/her to submit your business on the platform.

However, it may seem a little bit complicated to you but expose your business to the global audience it is the best way.

Leverage Q&A Sites like Quora, Reddit, etc.

Now, to promote your business on social media and get interacted with the audience about your products or services become so common. Undoubtedly it's an effective way to go close to the mass people. But the excessive use of social media marketing for businesses creates a hole in the consumer's mind. They often get confused and can't decide in the crowd of massive advertisements.

In this circumstance, sites like Quora and Reddit can help you out to introduce your business in an innovative way. You can search for the queries related to your business and join the conversation. Make sure that your product is capable to serve their demand. In addition, you can explain broadly how your products will meet their needs.

On the other hand, Reddit will allow you to expand your network in your desired community. It's a big chance to get connected with your audience where you can introduce your business globally.

Leverage Referral Marketing

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We usually love to get reviews from our family and friends. You can adopt this mentality to elevate your promotional activities Therefore, you have to make people convinced to use your products and scream the reviews to others.

Use your clients as your referral. In order to do this, you can offer some discount coupons or anything beneficial for them. Big companies like Dropbox, Airbnb, Uber all of them use referral marketing to promote their services.

As it's like a chain reaction and also trustworthy, it can bag you huge traffic for your business dramatically.

Focus on Content Marketing 

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Content marketing is a strategic marketing approach involved with creating and distributing informative, relevant, and consistent content to attract, interact and retain a specific group of people. Content can be a piece of article, image, infographic, audio or video to create profitable customer action.

The CMI says content is one of the most effective ways to promote a business. Almost half of all marketers plan to use content to reach their customers.

You can increase your brand awareness, leads, and conversion rate by designing useful and valuable contents for your clients.

At first, you have to analyze your buyer persona and then develop your content team strategy according to their preference. Always try to keep your content straight, simple, attractive and beneficial for your audience.

Use Clients Feedback to Improve Service

If you can tap into what hooks your audience you will get a flood of appreciation for your products or services. In order to improve the quality of your product, it is the best way to get reviews from real users.

You can conduct events, online contests, google forms, surveys to get the thoughts of your clients over your services. Later, it will lead you to generate next business strategies to acquire and retain more users.

Moreover, it will help you to build up a sustained relationship with your customers.

Work with Influencer

Influencer Marketing can increase brand authenticity to build trust among the users. That is the reason global brands like Adidas and Colgate-Palmolive have been using this marketing tactic for years and working with many social influencers accordingly.

According to a Linqia study, 86% of marketers have used this methodology to grow their business, and 94% of them found it effective.

You can work with influencers who have huge fan followers from your target audience. They will promote your business to those people online or offline. Marketers from all industries are working with influencers to boost their social activities on Facebook, Twitter, Instagram, YouTube, and other social platforms.

For local exposure of your brand, you can enroll with local celebrities who will throw your brand voice broadly.

There are so many alternate ways to expand your business largely. Here, we mentioned the 12-best potent tools for your brand exposure.

Live Growth Hacking Examples That will Make You Amazed

There are a lot of well-known companies who have used the Growth Hack Marketing strategy to drive incredible growth.

DROPBOX: Dropbox offered extra storage space to customers who referred them, giving their customers an incentive to complete tasks on Dropbox, offering existing users more free space for linking their Dropbox account to Twitter and Facebook. They have now more than 500 million users.

PAYPAL: They offered 10$ for each customer sending an invitation to a new user and he/she accepted that. The new user also received the same amount as a welcome bonus. This company increased its business by 7% to 10% daily and gained 5 million users by 2000.

REDDIT: The owner created an illusion of being popular and populated by uploading huge content under fake user accounts.

FACEBOOK: They planned to encourage users to add their contacts and send emails to those contacts if they were mentioned or tagged on any Facebook post. Now, they have more than 2 billion users worldwide.

DOLLAR SHAVE CLUB: They used the video marketing strategy to promote its new service of sending people new razor blades monthly for just $1. The video got viral and become popular overnight. The video has more than 25 million views until today.

Hence, you will find so many examples like these on the web.

You can follow the proven Growth Hacking strategies cracked by well-known global companies or bring something out of the box by analyzing your user perspective.

Final Verdict

For reaching out to a huge audience and increase your brand value you would plan for strong Growth Hacking Strategies. Especially entrepreneurs should emphasize on growth marketing to introduce their products or services widely.

The Growth Hacking Strategies we have discussed above will help you to expand your business within a short time period. You can leverage the power of growth marketing to upward your profit margin and amplify user experience.

Furthermore, we live in this digital world technology makes us handful with productive tools that are helpful for any startups. Hence now it becomes easy to develop any strategy, analyze the data, getting feedback and implement them accordingly.

Build Your Own Marketplace Website for Beauty Care Items Using Dokan

Online business is growing at a rapid pace. It estimates that within 2021, over 2.14 billion people worldwide intend to buy goods and services online, up from 1.66 billion global digital buyers in 2016.

It clearly shows the massive opportunity of spreading your brand through a Marketplace Website.

Therefore, to make your journey smooth a ton of online store builder is available in the market.

If you are comfortable with WordPress then you can easily go with the WooCommerce to build your eCommerce business site.

In this article, we will show you how to build a marketplace website for multiple sellers to sell their beauty products on a single platform with the best Multi-Vendor Ecommerce Solution Dokan.

76% of USA Consumers Purchase Online

Yes, more and more people are starting to rely on eCommerce sites. And it's over 76% in the USA!

An eCommerce store is a great way to make money online.

Over the past few years, e-commerce business has a significant impact on traditional retailing and this will continue in the following years.

wordlwide ecommerce sale
Source: Shopify

With WooCommerce it's very easy to start your own eShop without being a technical gig.

Beauty Business Opportunities across the World

Beauty products business grows very fast worldwide. The demand for all type of beauty and skincare items is increasing dramatically everywhere over the world.

This rising demand for cosmetics broadens the scope for growth and earn more revenue from the beauty shop.

Moreover, this business covers a vast array of business areas such as anti-aging clinics, aromatherapy, beauty salon, beauty spa, cosmetic store, hair salon, and even makeup artists are part of it.

According to marketresearch.com the global cosmetic market is expected to reach $429.8 billion by 2022.

global-cosmetics-market-size-and-forecast

You can develop your own brand products and sell them online or build a platform where other manufacturers can sell their products.

How does an Online Marketplace Work & What Do You Need to Start with

The multi-vendor eCommerce site has gained massive popularity in recent days. And a marketplace website works as a digital platform to buy and sell products, any kind of actually!

In order to start your own marketplace website, you should go through an organized way.

Follow these steps to build your own marketplace website.

  1. Buy a domain name and get web hosting
  2. Install and set up WordPress
  3. Install and activate WooCommerce
  4. Set up Dokan multi-vendor marketplace plugin
  5. A Suitable WordPress Theme
  6. Promote your marketplace with Proven Marketing Strategies

How to Create an Online Marketplace with WordPress (6 Easy Steps)

WordPress helps you to create the foundation of your site and WooCommerce transforms it into an eCommerce shop. And Dokan lets you turn it into a multivendor marketplace.

Now, follow the details process step by step to starting your online beauty store.

Step 1- Buying a Web Hosting and Domain Name

A domain name is the identity of your site by which someone will find you on the web like www.wedevs.com.

Well, you can easily get your perfect domain name from the sites like GoDaddy or Namecheap.

Later you have to buy a hosting for the domain. Among many web host provider, some good ones are-

  • Bluehost
  • Host Gator
  • Dream Host

Find the details guide on Hosting for WordPress and WooCommerce Sites.

Step 2- Install the WordPress

WordPress becomes very popular among entrepreneurs due to its ease of customization, flexibility, rich plugins, and add-ons gallery.

Also, the CMS of WordPress is very user-friendly. WordPress opens a new door for the nontechnical persons to set up their own websites by themselves. Referencing from W3Tech, around 31.3% of total websites are using the WordPress CMS.

Most of the hosting provider has a one-click install feature for WordPress.

So, it's easy to install WordPress on your website.

Step 3- Set up and Configure WooCommerce

Converting a simple website into an eCommerce site is easy and free in WordPress.

Consequently, you have to install and activate the free WooCommerce plugin in WordPress to set up your eShop.

Now, just follow the simple navigation and convert your WordPress site into eCommerce.

  • Admin Dashboard > Plugin > Add New >

Click Search and Type ‘WooCommerce'

  • Install Now > Activate
WooCommerce Installation

If you are a beginner, check out this complete and step-by-step WooCommerce Tutorial to set up your eShop.

After installation, you have to configure your WooCommerce site as per your requirement.

Congratulation! your online store is ready to trade.

Turn Your Single Store into a Beauty Products Marketplace Website

Dokan-marketplace-website-builder
Dokan– The top multivendor marketplace builder for WordPress

After configuring WooCommerce, you can sell your beauty products from your stock.

However, if you dream large you can easily convert your single beauty store into the multi-vendor marketplace website like cosmeticsmegastore.com or thebeautymarketplace.com.

A journey towards the biggest revenue starts from here!

Dokan fuels your further journey of transforming your single store into a broad marketplace website.

Moreover, with Dokan you will get all the freedom to customize your own multivendor beauty care products marketplace as per your brand strategy.

You can add unlimited vendors to your marketplace and give them the access to upload their product and manage the order and shipping through it.

Here comes the most amazing feature of Dokan!

Dokan gives a unique URL and individual store page to each and every vendor. Vendors can customize their stores independently according to the admin's permission.

Therefore, you can easily ensure the security of your marketplace as you need not share the access of backend WordPress dashboard to the vendors.

WooCommerce is the best eCommerce platform for WordPress. Dokan lets you turn your single WooCommerce store into a customized multi-vendor marketplace and earn with each sale!

How to Configure Dokan

You need to follow almost similar steps like WooCommerce to set up and configure the Dokan to transform your WooCommerce site.

The Dokan lite is free. Also, you can get the premium version of the Dokan Plugin to expand the flexibility and customization options.

Just follow the simple navigation and convert your eCommerce into a multivendor site.

  • Admin Dashboard > Plugin > Add New > Click search >
  • Type “Dokan” > Install > Activate

Configuring Dokan is very easy by using its own Wizard. For more clear idea, you can see the Step-By-Step Guide for configuring Dokan.

Earning from Your Beauty Care Product Marketplace Website

You can set the flat commission rate for all vendors and product category.

Also, you get the flexibility with Dokan to set individual commission rate for different product sellers or special category.

Here, you can define the commission rate at the time of configuring Dokan or later whenever required.

For proper understanding about the commission system of Dokan, we recommend you to read the article How to Earn with Dokan Plugin Using Different Vendor Commissions at your expediency.

Step 4- Select A Suitable Free WooCommerce Theme for WordPress

Dokan-Compatible-Theme

Now your marketplace structure is ready and you have to decorate it.

We recommend our Dokan Theme for your multivendor Beauty Product Marketplace to give an elite look to the site.

Also, you can choose any Dokan compatible theme from ThemeForest specially designed for the best multi-vendor marketplace builder Dokan.

Read the detail features of 30+ Fully Compatible Themes for Dokan Multivendor at ThemeForest

Setup Admin Shop & Upload 1st Product on Your Marketplace Website

You can establish your own shop in your marketplace and sell products just like single WooCommerce store.

There are 2 ways to do this-

  • Register as a vendor
  • Enable yourself to add products

To make the admin capable to upload images from FrontEnd you have to follow the steps properly.

WordPress DashBoard>Users>All Users>Enable Adding Products

Admin-store-setup

Now you can easily customize your shop by navigating:

WordPress Dashboard>Visit Site>Vendor Dashboard>Setting

Vendor-Dashboard-Marketplace-Website

To add new product in your shop, click on the Products tab and upload product image and other information.

Add-New-Product-Marketplace-Website

In this way, you can add product from the Shop Frontend.

Congratulation your shop is ready to go! It will look like

Owner-Shop-Marketplace-Website

Special Note: It's not mandatory to set-up the admin's shop unless you intend to sell own products.

Admin can also add products from WordPress Backend>Products>Add New

Add new product from backend

Step 5- Invite Vendors to Your Site

Amazing! You have created your own multivendor marketplace for selling beauty products.

Now the major challenge is getting vendors. Send invitations to your vendor community to register on your site and start selling immediately.

The vendor registration process is very easy to go.

How to Become a Vendor for Retail Stores to Sell Beuty Items

Just clicking on the sign-up button, anyone can register as a vendor submitting some basic information.

Vendor SignUp Tutorial
Vendor Sign Up Tutorial

Then you will get a request for the approval of joining on your marketplace as a seller.

As the marketplace owner, you have to approve the application from the backend. Until then, the vendor cannot upload any product to the marketplace.

Therefore, follow the easy navigation to permit your vendor uploading their products.

  • Admin Dashboard> Users> All users>
  • Select the newly added vendor> Edit
  • Scroll down and select ‘Enable Adding Products' from Selling tab> Update User
dokan-new-user-product-upload-feature

If you want, you can permit them to upload the product immediately, just after the registration on the marketplace.

So, it will make your market management easier. You can activate this feature from Dokan's Selling Setting Menu.

Hence, create a full-featured multi-vendor marketplace and give your site a new height with Dokan Pro using Powerful Advanced Functionality.

Step 6- How to Add Products to WooCommerce based Marketplace Website

As we mentioned before, Dokan facilitates each beauty seller with an individual eShop.

So, a vendor can arrange the shop as per his brand acquisition.

If you are the owner of Marketplace, you get the power of managing and controlling the activities of the vendors accordingly.

After the admin's approval vendors can customize his beauty shop by login to the online beauty products marketplace.

Vendor Dashboard will show the following information. A vendor can get all the information at a glance regarding Sales, Earning, Pageview, Order Details, Product Status and so on.

This is one of the most amazing features of Dokan that makes it superior comparing to other marketplace builders.

Vendor-Dashboard-Marketplace-Website

Here, vendors can set the banner, basic information and other details of their shop from the setting tab.

Product tab let the vendors upload beauty products to their eshop.

However, the Vendor Dashboard has many more features to make the shop owners activities easy.

vendor-shop-marketplace-website

You can make the consumer's experience better showing the seller or store list on the menu bar.

With this privilege, customers can easily pick their required products or preferred sellers easily from the list.

To add a store list in the menu bar follow the below steps.

  • At first, go to your Admin Dashboard > Appearance > Menu
  • Select Store list > Add to menu > Save Menu
Add storelist in menu bar

An admin of Beauty Product Marketplace can see all the stores of his marketplace by visiting the store-listing.

store-list-marketplace-website

Cash Withdrawals from Multivendor Marketplace by the Vendors

After a successful purchase of beauty products, the amount will be shown on vendors dashboard.

As a vendor can withdraw the money sending a request to the admin.

However, admin can set the minimum limit of withdrawal for the vendors from the backend. You can manage all withdrawal request from the backend dashboard.

Furthermore, get all the information on Managing Withdrawal Requests regarding Marketplace Admins and Beauty Product sellers for a smooth transaction.

5 Experts Tips to Quickly Grow Your Beauty Products Marketplace Website

You should have strong marketing plan to span your business widely. Here, we enlisted 5 advanced SEO tricks suggested by the experts for your business advancement.

Utilize a Blog for Your Beauty eShop

You can add a blog to your eShop and tell stories about your products. It's a proven effective way to convert your visitors into loyal advisor.

To rank, you need backlinks and you need to match the user’s search intent. If someone is searching for the best white shoes for their wedding, product pages won’t rank for that – articles will.

Bill Widmer, Content & SEO Expert, BillWidmer.com

eCommerce Entrepreneurs should prefer Content Marketing to maximize their revenue.

Social Media Marketing

Social media is the best crowd to scream your brand voice. Instagram Marketing is a proven effective way to promote eCommerce Marketplace.

Nowadays, customers want to know and interact with the brand at multiple touch points. They also want to know the brand’s story.

Shane Barker, Digital Strategist, Shane Barker Consulting

Personalize Email Marketing

There are a lot of ways to segment in ecommerce (age, interests, gender, and so on) so use that data to only send relevant messages to your audience instead of sending the same message to everyone (as most ecommerce do right now)

Emil Kristensen, CMO and co-founder, Sleeknote

Expert Email Marketing Automation Strategies can help you to boost your Marketplace revenues

Update Your Marketing Approach

We have been able to increase website conversion rates from- 1% to 4% simply by interviewing customers who bought, those that didn’t, and understanding our customers on a deep level

Eric Carlson, Co-Founder, 10xFactory

You should review your marketing strategy at least once per year to check all of your objectives, business goal, target audience, market research, and other activities still fit your business.

Add CTA Buttons to Your Marketplace Website

Add the Call-to-action button on your eCommerce marketplace to tell your visitors to take actions.

Using a CTA, you can tell people what you want from them or encourage them to go forward to meet their needs

Adding CTA is the best practice to engage your audience in your marketplace.

Final Thoughts on Marketplace Website

In short, rising demand for beauty products and online purchase span the umbrella of eCommerce business worldwide.

You can expand this opportunity developing a wide marketplace where along with you other beauty product sellers will sell products collectively.

Accordingly, both you and the consumers will be beneficial from this incredible idea. Consumers will get plenty of options to get the right products for them. It increases the quantity of selling products.

As an owner, you can sell own products and get a commission on each sale from other merchants.

Furthermore, Dokan is one of the best multi-vendor marketplace website builders powered by WooCommerce with 20,000+ active installations. And you don't need to spend a single penny to build your marketplace.

Hence it is the easiest way to set up front end Beauty Product Marketplace and earn money through commission.

Track Your Project Progress with WP Project Manager’s Summary Report (New Feature)

Every project management professional gets constraints regarding projects planning, executing, controlling and syncing with team members.

WP Project manager comes with a complete solution to meet your goals easily with zero time.

WP Project Manager cuts huge popularity and gets 7000+ loyal customers within a short period due to its user-friendly interface and advanced task management process.

We always keep our client's requirements above all. We believe-

Once a Client Always a Client

To keep our client's satisfaction graph line upward and solve their issues, we bring updates from time to time.

Today we will introduce two new features of ‘Summary Report' in WP Project Manager Pro that is recently launched to get a snapshot of your projects every aspect in a graphical view.

WP Project Manager: One Stop Solution to Manage Projects & Teams

summary-report

The responsibility of a Project Manager is massive.

It's really difficult to create, organize and distribute all the tasks among the team members as well as maintaining the activities, deadlines, milestones, progress reports and other stuff simultaneously.

However, It is important to keep tracking the progress of ongoing projects, future plans, team productivity and so on.

WP Project Manager is a simple but expert automation tool for managing your team collaboration and delivering the task timely.

Advanced features of this task manager let you create, organize, assign and measure projects, tasks, to-dos, performance faster than ever within minutes.

Moreover, with the help of the time tracking tool and build-in reports, you can identify the productivity of your co-workers with less effort.

Most amazingly, users can customize the attributes of the project report as per their preference.

Project Management Summary Report (Feature Update)

Project Management Summary Report extends the user experience better adding new attributes to the board.

User will get a quick and detail comparative graphical overview to identify the overall progress of the project with some easy navigation.

Now, you can get two new reports using WP Project Manager Pro.

‘User vs Project' Graph

This section gives you a review of how much time one responsible member spends on his/her assigned project in a graphical view.

When you hover your mouse pointer on the graph you will get a tooltip describing the details.

project-management-summary-user-vs-project
User VS Project Summary Report

Benefits You Will Avail:

  • Find out easily the number of responsible members in a single project and how much time they bind to that project
  • Measure the productivity of your employees or co-workers at a glance.

‘Project vs User' Graph

This section gives you a graphical overview of how many members spend how much time on individual projects.

The same as project vs user, if you hover your mouse pointer on the graph then you will get a tooltip describing the details.

project-management-summary-project-vs-user
Project VS User Summary Report

Benefits You Will Avail:

  • Let you know the project progress against time.
  • Easy understanding of how much time one user has spent on different projects.

“Summary Report” helps you to get a comparative report on productivity and time frame.

Furthermore, it will assist you to generate next project strategy.

**Note: “Summary Report” will be available only if ‘Time Tracker' is used to track the working hours.

How does the Project Management Summary Work

Follow these easy steps to generate Summary Report of your project through WP Project Manager Pro.

Log into your WP Project Manager and click the “View Full Report” button.

project-report-summary dashboard

Then, click on the “Filter” button to set the filter of the report.

filter-summary in just one click

Next, you will get a pop up to set filter option. By default, it is set to ‘Summary'. However, you can also select the ‘User' radio button.

according-user in project management summary

To generate Summary Report you must select the ‘Summary' radio button from the ‘Choose report type' option.

By default, it is set to the ‘All Project' option. But you can click on the dropdown menu and select from the other options according to your need.

Here, you will find two new report filters now with the new release of version v2.3.3.

You can select Project Vs User or User Vs Project to generate reports with a graphical representation.

Project Vs User

project-vs-user-selection

User Vs Project

user-vs-project-selection t

Start Date and End Date: Set a date range to get report during that period.

You will get a graphical report immediately based on your selected option as we have shown above.

Do you need further help? Find the full documentation here.

Final Words on Project Management Summary Report

We always prioritize our client's requirements and value their reviews.

That is the reason behind our high customer satisfaction and 7000+ active installation over the globe.

Therefore, to lessen the hassle of our valuable clients we regularly update our system and add new features.

In this continuity, we release two new features to generate comparative report graph in WP Project Management Summary Report.

If you are finding a reliable solution to manage your project and align your team members properly you must go for a try!

Boost Your eCommerce Sales with Instagram (Guide for Entrepreneurs)

It may amaze you, in 2019 there are 3.48 billion social media users over the world.

So, what can be a better option to spread a buzz everywhere rather than social media?

On the other hand, online shopping also gets popular day by day due to its easy transaction, handful options, and quick Comparative Analysis

In this article, we will show you how to boost your eCommerce sales with popular social media like Instagram.

Social Media at a Glance

We live a life of ‘like and share' today.

On average people spend 2 hours 22 minutes on social media every day.

We get more engaged with the web of online world day by day.

From checking the current traffic of the highway to book an air ticket we rely on online services.

Social media broadens our surroundings and scope to share our views.

The increasing popularity of social media makes it an effective way to build a connection with your consumers.

You can promote your business on popular social media and reach your targeted audience very easily by increasing your visibility. on internet

Popular Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest etc.

Why Instagram is Important to Boost Your eShop

68% of Instagram users engage with brands regularly where for Facebook it's only 32%.

Instagram supports a simple way to share images and videos instantly from your life. As people love to visualize their imagination than just reading the plain text the popularity of Instagram is getting upward drastically.

In 2019, Instagram has 1 billion monthly active users, among them 500 million users daily log onto this social network and have active interaction.

Therefore, if you are an eShop owner and want to introduce your brand in front of your targeted audience, Instagram can be a wide platform for your brand awareness.

You have to increase your business visibility to get more customers to your shop.

Check this Top Instagram User Stats For Marketers here.

By posting your product updates on a popular platform you can ensure more customer interaction for your brand.

Moreover, Instagram users post more than 40 billion photos and share an average of 95 million videos and photos in a single day.

It allows the user easy mobile access for buying your products.

As a result, your brand voice gets louder here and attract more audience to your brand and convert them into a loyal customer.

For getting a larger audience and improve engagement reputed business owners rely on Instagram. It is the best way to promote their products and services.

Consequently, to get real consumer and increase your brand value you must include Instagram into your Social Media campaigns.

How to Improve eCommerce Sales with Instagram

 eCommerce Sales with Instagram

The main motive of every business is the same, spread the business arena among the target audience, make more loyal customers, increase sales, earn more revenue and grow business fast.

To get this ultimate goal you need to get more and more traffic to your eCommerce site.

If you can gain the trust of your audience they will convert into your potential customers and will work as a loyal review for your business.

For instance, Instagram gives you an opportunity to build a buyer community for your brand and showcase your products to them.

People love to get reviews from real users. Instagram allows them to interact with others who have already used your products or services.

A real-time conversation with product users or brand helps to build trust and it eventually broadens your loyal customer's list.

Create a Business Account on Instagram

75 percent of Instagram users take action, such as visiting a site, buying products or services, after liking a post on Instagram.

Therefore you have a high possibility to grow your business fast and convert the visitors to your potential customers easily.

Instagram allows you to open a business account which has some extra facilities to reach more consumers for your shop.

And it's completely free!

9 Steps to Prepare A Perfect Business Account on Instagram

  1. If you never use Instagram, first download the app from Apple iOS, Google Play, or Windows app stores.
  2. Launch the app, and create an account in one of two ways:
    Option 1: Sign up with your email address or phone number, and then enter a username.
    Option 2: If you have a Facebook account, you can log in with the same information and link the account.
  3. Go to your profile and tap Account.
  4. Tap Switch to Business Profile and select the Facebook Page you’d like to associate with your Business Profile
  5. Make sure your profile is set to Public. Note: Private accounts can’t switch to Business Accounts.
  6. Review your business’s contact information, make required changes and tap Done.
  7. Write your bio preciously that viewers can get an overview of your business. Add your website link here. Note: This is the only opportunity to include a clickable link that will create direct leads to your website.
  8. The more you expose, the chance of exposure will get high. In the settings menu, use the “Invite Facebook friends” option
  9. Now fill your gallery with related images and videos to communicate with your audience in your brand voice.

Add More Legit Followers on Instagram

If you can maintain your Insta right, it will help you to drive more traffic to your business site and eventually, they will become your loyal customer for your eShop.

Therefore, you must post high-quality and colorful images here that viewers can get a clear idea about your products from all dimension.

To boost your post and reach more people you must post something useful, unique, interesting, fun or something people get attracted. The more people get engaged with your post the more Instagram will spread the post to others.

Furthermore, use related hashtag # with your post as it will describe your brand or services and also your potential audience will find you easily.

For example, you sell shoes in your eShop and stock new product for the new year. Then you can post some amazing images of the new shoes along with the hashtag #NewArrival #Brandname #NewYearShoes etc.

You can tag someone by using the sign “@” to give a personal notification to that person. In that way, their audience will also see your post and your brand will get more engagements.

Be Strategic to Increase eCommerce Sales with Instagram

If you run a business for a specific location then add geo-tagging with your post that your potential buyers can find you when they search on Instagram by location.

It's a great way to build trust and get your neighborhood followers as your loyal buyers.

Remember one thing, the people search for a service by the location have a high possibility to get it immediately. So, it's easy to convert these type of people into regular consumers.

You can build a community consists of your targeted audience that you can easily introduce or expand any news or offers regarding your business very swiftly.

Partnership with those who offer complementary products or services to your business can be a potent way to gain more trust in increasing buyers satisfaction and get them to stick on your service.

Increase User Interaction with Engaging Content

The only way of spreading any business widely to give the best experience to your buyers.

In Instagram, you have to publish your business-related post that is useful to the readers. And it must be a media file as I have already told Instagram users are more likely to come for visual pleasure.

Always offer something better than your competitors and find out the requirements of your consumers. If you can post according to their needs, it will increase their trust in your brand.

If need goes for open conversation with them. Get an honest review from the users and be polite with them either it's positive or not.

What can be a better option to get reviews from potential buyers than Instagram?

You can arrange some contest or Giveaways to make your audience closer to your brand. In present days it's a very common event for Social Media Marketers to attract their consumers by offering some tempting coupons or special gifts.

If you can make them use your product one time and they get satisfied with your service, there is a high possibility to convert them into your lifetime advisor.

Instagram Influencer Marketing

Instagram influencer marketing is one of the quickest growing consumer acquisition systems agreed by around 40% of the marketer. As a billion-dollar market, it is the future of product promotion.

But as a new user, you may have some doubt about the ROI. Most of the marketer find it effective around 80% cases.

Instagram influencer marketing is not a basket of film stars activity.

It is more about the people who create great content and communicate with their followers. They are very much knowledgeable about the content and topic.

However, they know better about the audience.

The most convenient way to find the real influencer for your niche is asking help to Google. You can also ask help from some websites like Hello Society, Revfluence, BuySell Shout out, etc.

While selecting the influencer, you must be careful about the engagement rate. The high engagement rate means the influencer has a better understanding of the audience.

If an influencer has around 100K followers with 3 engagement score, it gives the opportunity to get sales for 300 unit. Specific Instagram account have their followers and engagement requirement to become an influencer.

Advertising on Instagram for Your eShop

Instagram is a proven way to drive traffic to eCommerce websites, generate sales leads for your eShop and promote your business effectively.

Instagram has its own set of the community who are very active and decide seeing ads on Instagram.

After integration with Facebook, the opportunity of the Instagram ads increase to reach more people.

The USA is the largest market in the world where 35% of people use Instagram. 75% among them decide from the Instagram ads or visit the link.

The best option for Instagram CPC needs around $0.8 at an average.

There are five types of Instagram ads like Video, Photos, Stories, Collections, Carousel, etc. The easiest way to add links to your eShop relevant product with each ad.

For eShop, the Carousel Advertising system is most suitable because it contains both information sharing and call to action purchasing.

As Instagram is a product of Facebook, you can advertise either through a business page or through direct Instagram.

For advertising about eShop on Instagram, you should take care of the following lines-

  • You must have a complete understanding of your audience.
  • As there is a limitation of using words on Instagram, you should be very careful and try to create something to satisfy your mind.
  • Hashtagging is one of the best marketing features of Instagram which can boost traffic 26%.
  • Try to reach your customers by using direct and passive engagement.
  • You should be consistent for all of your ads
  • Regular evaluate the performance and optimize the ads accordingly.

Engaging more customers is easy on Instagram than Facebook and Twitter. You do not need to put high effort to make eShop popular.

Only a few wise and tricky part can help you to grow the eShop business to a sustainable level.

Power of Instagram Analytics

It's not enough to post engaging content or giving paid ads, you should have a clear knowledge over the performance of your brand on Instagram.

  • Which type of posts works better?
  • What time or season is best for potential audience reach?
  • How relevant was the audience of the influencer you paid to?
  • What is the quality of traffic referred by Instagram?

You can optimize your business profile and increase the possibility to grab reliable buyers for your eShop by analyzing your business account performance through Instagram Insight.

It's a built-in facility of Instagram as soon as you convert your account into business profile it appears automatically in the right upper corner of your profile with a bar graph icon.

If you can able to track the analytical result properly and execute your next strategies according to the insight you will definitely grow eventually and drive more buyers for your business.

  • Find those post which gets more likes, comments, and share
  • Notice the time and days when you get the maximum number of audience.
  • If some of your posts get less like or comment but still drive traffic for your shop then improve the quality of the image and post them in the peak time
  • If you get regular visitors from any specific area or community, you better post something special targeting them to make them more attached to your brand.

Instagram insight is a useful add-on to monitor the growth toward your company goal. It helps you to grow fast and get more buyers for your eShop by executing your plan in an effective way.

Tools to Boost eCommerce Sales with Instagram

You can use different free yet useful tools to amplify the user experience.

Photo Editors: You must use a high-quality image on Instagram as your follower intent to judge your brand through visualization.

You can use Canva or Aviary if you don't have enough knowledge of photo editing. If you want something more professional and unique Adobe Photoshop will be the best option for you

Hashtag research: This tool is useful to find the relevant Hashtag for your business.

  • Websta.me
  • Hashtagify.me
  • Trendsmap.com

You can also use tools regarding schedule your post, repost the content, generate reports and so on.

You can offer your followers some easy ways to interact directly with your brand.

Send a direct message on Instagram DM if they show interest to your product

Use the short link of landing page with the post but remember you can't make it clickable.

Maintain continuity in post type and time

Before Ending

Instagram becomes a broaden platform for throwing your brand voice to your target audience. You can easily take advantage of its active and engaged users to reach your potential buyers and generate sales.

You need a powerful online presence to get more traffic on your site. Our proven Instagram marketing tips will help you to convert more viewers into your regular customer and you will get more hits on your shopping cart.

How To Write eCommerce Product Description That Sell (Ultimate Guide)

A well-written product description can convince your target audience and convert them into loyal advisors eventually.

On the other hand, a bad Product description may hamper your user experience and you gradually lose your potential customers.

One e-commerce study found that 20% of purchase failures are potentially a result of poor presentation or unclear product description.

This article shows you how to write a good product description to generate more sales.

What a Good Product Description Should Include

good product description

A product description is the best way to educate your audience about the usage of the products and convert them into a loyal customer.

Therefore, you must arrange your product description in an appealing way to make the readers crave for the product immediately.

As a product reviewer, you should know how to write a great product review.

A well-written product review helps the readers to find out the actual usability of the product to make the users understand whether this product is the right choice to meet their needs or not.

You must have a clear picture of your audience and their demands before starting to write the product description.

Furthermore, it helps you to determine what to focus, what to ignore, and how to represent your product to get more sales for your business.

Product descriptions vary for the different products as buying requirements and criteria are individual for each product.

Therefore, you have to define the factors based on what people make their decision on whether to buy a product or not.

So, a Creative Product Description Should Be Included

  • Easy and natural tone
  • Real usefulness
  • Possible limitation
  • Uniqueness
  • High-quality image from different angles
  • Videos (If possible)

And, Should Be Avoided

  • Unnecessary information
  • Confusing or contradictory statement
  • Complex sentences

The duty of a great product reviewer is not to write down all the features of the product, his main responsibility is to bring out the uniqueness of the product and focus on that specialty product is actually made for.

You have to understand the products usage and reasons to buy it.

Like, people want to buy a frying pan usually have a query on the flexibility of cooking, cleaning process, comfort to use, cooking time, etc.

Fry Pan Review

So, while writing a product description on a Frying pan you must convey the related information to the readers that they can make the right decision regarding buy it or not.

Hence, your writing should be influential for your target customer converting them into advisor.

9 Examples of Good Product Description

Let's see some good examples of eCommerce product description writing and find out the reasons that make them great.

Amazon

Amazon Product Review

A reader can easily identify the features and usability of the product from this description written by Amazon. Images of different angles give a clear view of the product.

The language is easily understandable and the product name itself gives a short overview of the product.

Vitamix

Vitamix product description

This website focuses on the product’s benefit in the short description, which is helpful for the readers to choose their best fit. 

The brand tone and language is unique along with the presentation. They also use high-quality image and video which is good to easily draw customers’ attention.

Anorak Online

Anorak product description

‘Bring the outside in with our super-soft, 200 thread count, 100% cotton ochre yellow bedding set. Inspired by some of Britain’s most iconic and amazing animals, Kissing Badgers sit proudly on the front, whilst the reverse features a co-ordinated check, inspired by maps of the great outdoors. So as you nod off, close your eyes and imagine all the amazing places on the map you’ll visit.' Anorak Online

Here is the product representation uses high-quality pictures from different angles, the viewer can see each ins and outs of the product easily.

Readers can easily get an overview of the product due to its long listing of features and other details

The feature with elaborated benefits is good to draw customer attention.

It also optimized for the selected keywords that show a good SEO strategy.

Oransi

High-quality image representation from various angles and dimensions is a good methodology to represent the product.

Focusing on the benefits of features is good to hit the consumers attraction.

The scalability for the striking information is easy due to presenting an effective but small piece of information.

Unique presentation is a great way to build an emotional attachment with the readers.

The contents are optimized with a selected keyword or phrase to reach the targeted audience easily.

Bush Smarts

Bush Smarts product Review

Be prepared! Small and compact there is no reason you shouldn’t take this rain stopper with you everywhere as a back-up shelter. With versatility in mind, we’ve made this tarp a simple square shape with 9 reinforced anchor loops, so it can used many ways as a single person shelter as well as a rain fly for our hammock. Bush Smarts

The introductory part is providing an easy view to identifying the product features and their benefits.

The writing style and delivery speech are very magnetic.

Good quality images from various dimension make it effective to catch customer attraction.

The use of a few amplifying and influential words make the description more engaging.

Optimization for a selected keyword gives an additional advantage in search engine ranking.

Pottery Barn

Clear faceted crystals hang from smooth bronze-finished bands in our Gemma Chandelier, giving a contemporary look to a classic design. Place it over a dining table, in an entryway or bedroom for lighting that sparkles and adds drama.
1. Made of iron and clear glass
2. Features a hand stained antique bronze finish
3. Imported
4. Ideal ceiling height for chandelier is 8′ or 10′
5. Hardwire; professional installation recommended

They have their iconic style of writing and representation to give a quick overview to their consumers.

The features along with its benefits are really engaging and attractive.

The information is more focused on facts that can touch the emotions of a person.

A different angle of pictures gives a complete view of the products that are helpful for making the decision.

Bangsshoes

This presentation contains so many useful resources that show the readers not only the features and advantages of the product but also the public reaction, size, shipping and return policy in a single frame.

The benefits are more highlighted for the features, which is important to influence the buying process.

The contents also have complete keyword-based optimization that is essential for good SERPs ranking.

Sausage Maker

This creative product description is a perfect blend for both types of readers: who search for a detailed description and who love to get a quick view.

In the first part, they represent their products uniqueness and advanced usages.

In the next part, they show the features in a list that is easily readable.

Custom Biogenic

They point out the features and specification of the product individually.

At first, they give a complete overview of the product and then list down the features that are easily scannable for readers.

They have described a wide range of features and characteristics of the product that will help the reader to understand the product.

So, from these top Product Description, we get an idea of how to write a great product review.

Strategies to Create a Purchase Intent Product Description

Creating purchase intent product description

Create Your Buyer Persona

Before writing the product description you must have the knowledge for whom you are writing and what's their motive to buy it.

Establish one or more imaginary character for your products by analyzing previous sales history, competitors site, present market status, your business goal, etc.

It's very important to create a buyer persona for your product as it will educate you to understand your customer's requirements, their behavior, geographical status, demand from your products, how they react with similar products, substitute products and more.

To spread your eCommerce business globally you have to follow a concrete and powerful strategy.

It will ultimately help you to set up your marketing strategy to reach your company goals.

Focus on Product Features and Benefits

You have to understand the product features, advantages, and possible limitations to give a clear picture to your readers.

The best way to understand a product is to use it. If that is not possible, interview your real users or collect feedback from them.

A complete research will help you to establish a statistic for your selected product and bring out its uniqueness and specialty that increases the buying appeal of the product.

People do not buy the product for its unique features, they buy for the unique advantages the products will provide for them.


Therefore, the perfect way of writing the description is focusing on the product unique features and the outstanding benefits that people will get from those features.

Use Your Unique Brand Tone and Style

A brand is a voice and a product is a souvenir.

Lisa Gansky

Product is the identity of your brand. So, presenting your product influences the business brand.

Unique content tone and style helps you to create a brand image for your product. Lucrative presentation makes the product more engaging to the audience. It influences the buying process.

If you are able to create a unique brand tone and style, your product will get individual recognition wherever it goes.

Your language should be familiar and natural to your targeted audience. Keep it simple and easily understandable for them.

Ensure Easy Scalability of Product Description

eCommerce product description

People do not read the website thoroughly. During a reading, they pick some words through a quick scan and make an image in mind, which decide the thorough reading.

Therefore, the writer should create the description in a way that may catch the attention of the readers.

Keep the product name focused and bold, give bullet points of the features, list down the advantages and limitations help the readers to take a quick decision.

You can increase the scannability with bullet points. A list or bullet point helps the readers to get a quick overview of the product. 

Readers are always in a hurry, you may get only a few seconds to impress them with the product review. So, make the product description easy readable and understanding.

Establish Emotional Attachment 

A good reviewer always intends to establish an emotional bridge with the readers. Readers also love to read the story rather than plain text.

You must have the knowledge of how to write a product description that sells.

You can arrange the product description to give them all the information consequently. 

The best stories are not your own, but those of your customers and your fans. 

Use your product description to tell your readers the features of the products, the buyers requirements and how the product will help them.

If you can build an effective story to attach your readers emotionally to your products they will be automatically injected into the sales funnel.

Use Original & High-quality Media Files

People get bored with the text very quickly. To make the content more attractive you must add a high-quality image to visualize the view of the product.

It states that 63% of consumers believe product images are more important than a product description.

Therefore, you must add images to describe your products. It's better to give images from different angles to give a 3D view of the product.

Based on the product type you can also use videos for educating your readers from unpacking the product to using it in real life.

A product video can easily demonstrate the features and benefits of the products.

Videos now appear in 70% of the top 100 search result listings. So, it's also important to add product video for improving the visibility of your product on search engines.

Use Influential and Care Words

According to David Ogilvy, some specific influential words can increase the appeal and effectiveness of your creative product descriptions.

The 10 most influential words include the following:

  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Amazing
  • Sensational
  • Revolutionary
  • Miracle
  • Magic
  • Quick

Jon Morrow has a list of power words that can increase the sale of any product.

power words to write product description

Optimize for Search Engine (SEO)

Your all effort goes in vain if it can't reach to your target audience. Along with finding the targeted audience, you must find out the target keywords you want to rank for. 

The product description should be optimized with those specific keywords to grab more consumers for the product.

With the higher ranking on SERP, the possibility of getting clients is also going up. 

As the main motive of the product description is to attract consumers and make them permanent customers, you need to appear on the first page of Google for higher ranking.

Why Product Description is Vital for Selling?

Online Marketing

Product description means representing the most vital information about any product, which can be overwhelming to the user.

Almost 55% of the web surfer spends around 15 seconds at an average for each website. At that time, around 62% of people scan the website thoroughly for the attractiveness of the design. All of them leave the site within a few seconds if the website is not attractive. Only 38% spend 15 seconds completely for each site.

The first visual part can give your website more traffic who will stay at your site. Product description and picture plays a vital role here. 

Therefore, the product description must have good scan ability, top user benefits for the available feature, high-quality image, attachment with the readers, some influential or amplifier words, and unique writing tone.

A great piece of product description has a vital role to convert a stranger to the advisor of your product.

Your product description can stick a reader on your site and then convince him to buy the product.

In this way, you can bring a visitor to your sales funnel and make him a loyal customer for your product. The description should contain the keyword following various on-page optimization guideline.

This will help to bring the product at the top of the SERPs. It will help to get more visitors.

Try to avoid unnecessary information that may confuse a customer or has no impact on customers demand. Y

Your writing length will depend on the product type. Use selective words to describe the product's usefulness that is easy to understand the product.

Final Thoughts

The rules and steps are not concrete for all the products, it may differ based on product type, price and consumers nature. Usually, it's better to keep the product description concise and to the point.

Highlight the unique features and their benefits to use it. 

Moreover, you can include influential words in your description to make it more powerful. Always focus on your potential consumer’s requirements and the way to impress them.

Last but not least be choosy to select related media files to describe your product in a visual way.