The Ultimate Guide to WooCommerce SEO for Beginners and Advanced Users

It does not matter which type of online business you are running, what matter is your marketing plan and the philosophy of reaching every potential individual who is likely to convert to your paying customers.

In the online business landscape, the concept of SEO or, Search Engine Optimization, is a part and parcel for the marketing plan and to reach out to your target audience.

If you do have a WooCommerce website, you must optimize your website with some useful tips. Now, let's take a deep dive into the importance of WooCommerce SEO and how you can do SEO for your WooCommerce website.

What Is SEO or Search Engine Optimization?

Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.

Brian Dean, SEO expert

Specifically, unlike paid media, SEO is an organic or nonpaid way of tuning up your website's web pages aimed at taking your web pages to the top of the SERPs or Search Engine Result Pages.

Here is a screenshot that depicts a difference between Google Ads result and SEO result:

What Is WooCommerce?

In case you did not know, WooCommerce is a completely free eCommerce extension for the most popular Content Management System (CMS) WordPress.

It has the highest marketplace share among the most popular eCommerce solution out there. As it is an open-source eCommerce solution, you can customize it just like the way you want.

Is WooCommerce SEO Friendly?

You will be glad to know that WooCommerce is by default SEO friendly. That's because, it inherits most of the SEO characteristics from its root, WordPress. Here is what you will get in WooCommerce as the SEO boosters:

  • Search Engine readable webpages with the help of WordPress which is a must for SEO
  • SEO friendly permalinks from WordPress settings
  • Guides you to insert an H1 tag which is very important for on-page SEO while writing on a page or post or creating products
  • Allows optimizing images with appropriate alt tags, description and many more in collaboration with WordPress
  • Available WooCommerce based SEO optimized themes in WordPress.org
  • Heaps of SEO plugins for WordPress website in WordPress.org
  • Cache plugins to speed up page loading time
  • Mobile responsiveness out of the box

Also, you can share your post or pages in social media with automated social sharing plugins in WordPress based eCommerce site.

And the Friendly WordPress community is always ready to help you if you are in any trouble while using a WordPress site.

Why Can't You Ignore SEO for Your WooCommerce Website?

SEO is very important to get visitors directly from search engines like Google, Yahoo, Yandex, Baidu, etc. without investing tons of money.

While talking about SEO, we mainly focus on optimizing for Google. Because most of the search takes place within this search engine giant.

WooCommerce SEO guide

To ensure driving maximum visitors to your site, you must take your web pages on the first page of the SERPs.

75% of people never scroll past the first page of search engines.

Junto

Here is a fact that portrays how visitors interact with the first page of the SERPs.

WooCommerce SEO guide
Source: ManageWP

89% of all consumers will do online research using a search engine

ManageWP

Thus, you can not ignore optimizing your WooCommerce website with proper SEO tactics.

Optimize Your WooCommerce Website with These Effective SEO Tips

Here are a few ways you can improve your WooCommerce website's SEO. To optimize your WooCommerce website, you need to download and install a WordPress SEO plugin.

There are a great number of freemium WordPress plugins in the WordPress directory such as Yoast SEO, Rank Math, All in One SEO Pack, SEOPress. You can use any one of them. However, we will be using the Yoast plugin to do SEO for WooCommerce website in this article.

Related articles on SEO:

Common SEO Tactics You Should Stay Away from, to Ensure the Best Result!

An SEO Checklist For A New WordPress Website

It All Starts with Researching Proper Keywords

Keyword research is a classic SEO activity and it is the foundation of stepping your on-page SEO up. For your information, a keyword is the search term that users around the world insert in the search bar while using a search engine.

For example, if you are selling a smartphone on your Woocommerce website then the relevant keywords should be ‘smartphones', ‘smartphone', ‘buy a smartphone', ‘buy smartphone at cheapest price' etc.

But how to do keyword research? Not to worry! There is an army of free tools to conduct keyword research. Here are a few tools-

  1. Google Keyword Planner (Free): The most widely used keyword research tool.

2. Keywords everywhere (Paid): This tool is handy if you want to have keywords swiftly. It is a browser extension.

3. Keyword.io (Free): One of the best tools to find relevant keywords and the actual phrases, people use while using Google

4. Ahrefs (Free): Help you figure out the keyword competitions properly.

5.Moz Explorer (Free): This is an SEO tool built by SEO experts themselves.

6.Google Trends (Free): A great tool to analyze the current keywords that are flooding the search engine.

Amazon Search Suggestions

WooCommerce SEO guide

Google Search Suggestions

Product Page with Appropriate keywords

Once you are done with keyword research, you need to implement them on your WooCommerce web pages. For example, when someone searches for the keyword ‘buy washing machine‘ in the search engine. The competition to appear on the first page just begins.

If you do have a Washing machine on your WooCommerce product page, then there is no guarantee that your page is ranking on the first page of the SERPs. Because there is already a ton of pages containing the keyword “buy washing machine“.

So, how can you overpower those pages and place within the first 10 ten pages?

The answer is simple – use the focused keyword in the main content, h1 tags, h2 tags, SEO title, Url, slugs. If you use the focus keyword along with the LSI keywords, then chances are pretty high to jump to the top of the search result.

Once you have a primary keyword, you need to make sure it appears in the most important sections of your WooCommerce product page. Here’s how you need to go about it.

WooCommerce Product URL or Slug

WooCommerce SEO guide

Once you figure out the appropriate keywords, it is time to include them in the product URL. By doing so, you are actually sending a strong ranking signal to the search engine.

You should build up the practice to include the focus keyword in every slug while creating new pages.

However, you can not change the already published product pages' URL as you will lose the SEO value of those pages. This will hurt your SEO strategy horrendously.

Pro tip: Shorten the URL so that it stands in the viewable limit. This will help your visitor easily figure out what your WooCommerce page is all about.

WooCommerce Product Title or SEO Title

WooCommerce SEO guide

You have to optimize the product title with the focus keyword. If the SEO title contains the focus keyword then the page gets a booster in the race. Adding SEO title is very easy in your WooCommerce product page with the Yoast SEO plugin.

Adding Focus Keywords in the meta description

WooCommerce SEO guide

Though Google recently announced that including focus keyword does not affect SEO that much. Yet, some experts suggest to include the focus keyword in the meta description.

WooCommerce Product Description

WooCommerce SEO guide

Like any webpage, your WooCommerce product page description text must not contain less than 300 words. Try to write an appropriate and elaborate product description repeating the focus keyword or LSI keywords repeating two or three times.

Get Some Pro Tips on Product Description 

Use product categories for your product in WooCommerce so that visitors can filter products properly. This is also a very good SEO practice.

Never try to overflow the description with overuse of keywords or keyword stuffing.

Write a full description of your products including technical specifications like dimension, units, components usage instructions, shipping concerns and so on.

You should also answer customer queries.

Optimizing Images and Videos


While you are using images and videos in your WooCommerce product pages or posts, make sure to use high-quality images and minimize them with free online tools like Tinyjpg. Also, don't forget to use alt text and to rename them properly.

The same goes for video content. For videos, you need to upload them on YouTube, Vimeo or Dailymotion and then embed them on your product page or post page.

Doing so will keep your webpage at the optimized size and it will render faster on the browser.

Enabling Breadcrumbs

Using breadcrumbs is a very smart way to direct your visitors where they are, where they are from and where to go.

This does not only increase user satisfaction but also carries great power to push your web pages forward in the SEO game. This is because Google considers a web page well structured if it uses breadcrumbs for its pages.

Add Reviews and Rating Option on WooCommerce Product Page

If you add reviews and rating fields on the WooCommerce Product page, then your page will be constantly updated. This will meet the criteria for updating a web page frequently and it is a must to outdo your competitors.

In addition to that, as Reviews or comments and rating options are trust factors, pages containing these factors usually rank high.

Bonus Tips on Boosting Your WooCommerce Website's SEO

If you are through with the above-mentioned tips and tricks then you can try these advanced tips.

Generate Backlinks

One of the most significant factors of ranking a website is to generate backlinks. But this is pretty difficult to generate backlinks for a new website. Because who will give back your link if you do not have a good site rank.

To generate backlinks you have to submit your website to directory listings, open affiliate marketing system for your products, guest blogging and so forth.

Update WooCommerce Pages

Adding fresh content on your WooCommerce website is imperative to stay ahead of the curve in comparison to your competitors. You can add a review section to let your customers comment on your product so that your page renews on its own.

Use AMP or Accelerated mobile pages

The use of AMP pages has burst into popularity these days. AMP allows your users' mobile devices to load your WooCommerce web pages faster.

Store SEO

In case you are Using Dokan and sharing your store page in social media, you have to make sure that facebook or Twitter crawls the Open Graph image properly.

WooCommerce SEO guide- Get Dokan

Ending Thoughts on WooCommerce SEO Guide

No matter what type of online business you are in, you have to make sure that your site is doing great in terms of SEO. You can never have the whip hand without following the guidelines of Search engines.

The more sound SEO strategies you apply to your Website, the higher the chance your potential will convert to paying customers.

Finally, do remember that SEO is nothing but a continuous process. Sometimes, you may need to do split testing to know which SEO activity works best for your WooCommerce website.

Growth Hacking Strategies for Startups to Ensure Desired Leads

Growth hacking or growth marketing is an experiment-driven approach to identify the most effective way to promote your brand widely. In order to keep your business always a step ahead, you have to plan something out of the box. And growth marketing can help you with that.

Entrepreneurs always aim to reach their potential consumers and increase their revenue within a short time period. Therefore, you must emphasize your marketing strategies to get quick exposure in today's business world. To establish a unique identity of your business you must come with some creative solutions.

Growth Marketing is not only about traditional marketing or promoting products and services.

Growth Marketing is all about growing your user base by doing continuous experiments, collecting reviews, improving quality and ultimate growth of the business.

You can leverage the power of Growth Hacking to reach a huge audience and increase brand awareness.

Proprietors sometimes get confused to choose the right Growth Hacking strategies to grow fast. Today we will show you 10+ proven Growth Marketing Methodologies that will worth your expenditure.

What is Growth Hacking

Growth Hacking is a comparatively new and creative marketing technique focused on growth. It is an experiment-driven tactic to get a massive growth in a short time period on a minimum budget. The term “growth hacking” was coined in 2010 by Sean Ellis, founder, and CEO of GrowthHackers.

The main objective of Growth Hacking is finding a cost-effective way to acquire a large customer base. In this methodology, all parts of your business will work together and find an effective way to generate more sale.

growth-hacking-strategies

You would have to mix engineering, data, design, development, marketing, and analytics in order to find the most attractive, cost-effective and quick way to grow rapidly instead of following the conventional techniques.

Who is a Growth Hacker

Who-is-a-growth-hacker

A growth marketer is someone creative and knowledgable of technology and analytics. He has a great understanding of buyers persona, market condition, design, coding, analytics along with traditional marketing approaches.

He must have the power to bring something new and effective from continuous testing and customer feedback. The growth hacker is capable to analyze the data and find out the best way for rapid company growth.

A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scable growth

Sean Ellis, CEO and Founder of GrowthHackers

The growth hackers usually follow the techniques of reverse engineering, A/B testing, SEO, conversion optimization, email marketing, viral marketing, and content marketing to get huge growth in the consumer base.

And the main formula that every growth hacker uses is —
Product + Growth = Impact

growth-hacker-strategy

In short, a growth hacker is a compact package of marketer, programmer and data analyst to get maximum consumers at a lower cost within a minimal time period.

His aim is fixed on only one thing: Company Growth.

Growth Hacking Strategies vs. Digital Marketing Tactics: Get the Difference

growth-hacking vs digital marketing

There exists a fine line between Growth Marketing tactics and Digital Marketing techniques. Confusion may arise among the entrepreneurs in which one should be picked or which one is actually beneficial for them.

Actually both of them are important to boost-up your company growth.

Digital marketing often works with the already established strategy of marketing where the outcome is quite obvious and constant. On the other hand Growth Hacking involves finding something innovative by experimenting with different ideas.

The Growth marketer uses these testing data to analyze the consumer satisfaction level and come up with an improved solution to retain more consumers and make them loyal advisor. These loyal advisors will help to take the business to the next level.

growth-hacking-strategy

Instead of focusing only on driving traffic to a website like traditional marketing, Growth Marketing focuses on the full customer journey. From arriving on site, engage with the product or service, find a WOW moment, come back and buy again and work as a referral, Growth Hacking works in every step to influence the users.

The mindset of a Growth Marketer is the same as a scientist. They continuously test and analyze the data according to their hypothesis and don't stop before getting satisfied results.

Here, the experiments that fall down are not considered as failures, preferably its a step closer to get the desired output.

Growth hacking emphasizes more on the process rather than the outcome.

12 Best Growth Hacking Strategies Every Startup Should Follow

Every business should have a strong Growth Hacking plan to break the ground and grow the business rapidly. Here we have listed 13-proven Growth Hacking Strategies to boost your user base and drive the growth line upward.

Pre-launch

  1. Follow Your Biggest Competitors
  2. Build a Social Media Community Around Your Brand
  3. Email-marketing
  4. Leverage Adjacent Markets
  5. Offer Discounts to Beta Testers.
  6. Create a hype or follow the trend

Post-Launch

  1. Launch on Product Hunt or Similar Platforms
  2. Leverage Q&A Sites like Quora, Reddit, etc.
  3. Leverage Referral Marketing
  4. Focus on Content Marketing 
  5. Use Clients Feedback to Improve Service
  6. Work with Influencer

Let's start the discussion.

Scann Your Competitors Strategy

growth-hacking-strategies

You will get competitors in every industry. As a startup business owner, you should keep an eye on your competitors. To run a business successfully you have to identify your business competitors first. Then analyze their marketing plan and other strengths to make your business stand out.

Moreover, you can come out with a better approach in front of your target audience by cracking the potentiality of your competitors.

Your competitors are not only who do the same business, but also who provide the substitute or same type of products. Also with the growing usage of the internet now you may have to fight with the companies from different localities, countries, in fact, all over the world.

Though the scenario does not small anymore. You have to think deep and bring something unique to compete with the rest. In addition, you must understand the tactics and business policy of them and then offer something alluring and tempting to your consumers.

Therefore, by knowing what your rivals are up to you can develop a cost-friendly promotional strategy for your business.

Build a Social Media Community Around Your Brand

Social Media becomes a popular platform for spreading the brand voice to a huge population. Through these platforms, you can introduce your brand, interact with your audience directly, get their feedback, communicate with your industry influencer, understand your competitors and so on. As a result, it gives you an opportunity to build a community of people who holds the same views.

It's undoubtedly better to scream your voice in a crowd than space.

social-media-community

So before launching your product you can create groups or forums on different social media and promote your business. In order to do this, you can update interesting posts, create any buzz, arrange contests, broadcast ads, create and join similar groups and so on.

Email-marketing: Powerful Tool for Growth Hacking Strategies

email-marketing

Email marketing is an effective way to acquire, engage and retain users for your business. You can create a hype about your products or services even before launch by sending attractive emails to your potential audience.

At first, you have to collect an email list of your target audience with whom you want to introduce your business. Then plan something wisely based on your audience nature, age, geographical area, liking, requirements and others. In this way, you can understand your user's preference and convey your information in an appropriate way to them.

As it gives you an opportunity to communicate with people directly you should send emails at least once in a week before launch. It will create potential consumers for your business prior to your launch. Also, you can take the email marketing service of Mailchimp to make the email list and send them to users effectively.

Leverage Adjacent Markets

Often people confused the concept of adjacent marketing with white space opportunity. White space opportunity is like innovating a new market for your existing product.

Marketing Calendar 2019

The adjacent marketing, on the other hand, uses your skill and capability to create more sales in your existing channel. While you think about your business's current market, you consider the intersection of Product, Customer, and Application.

Suppose a Software COmpany produces a wide range of plug-in and add-on for WordPress. They have good community of clients. Now they can create some other relative elements like WordPress theme to serve their clients more efficiently and broaden their market. It will create potential sales growth within their skill and ability with less risk.

Giving Discounts to Beta Testers.

Offering promotional giveaways always be an outstanding marketing tactic in the business world. Also, you need to test your product's compatibility before launching it commercially.

Therefore for the beta tester, you can offer something tempting. In this way, you can convince people to use your products or services and collect real reviews from them. Later, you can utilize these reviews to improve your service quality before going widely. It will minimize the chance of customer dissatisfaction and maximize the sale.

Furthermore, it's not always easy to make people ready to use your products specially when they are already obsessed with another one. So, you have to analyze their requirements and bring out something innovative and alluring that they cant refuse.

Create a Hype or Follow The Trend

There is a high chance before you a lot of people are doing the same business and serving the people for years. So, it's not possible to drag all their clients towards you overnight.

You must create curiosity among your target audience first. This also goes the same if you bring something totally new, nobody does before. In that case, you also create an interest among the people for your products or services.

Its a comparatively easy yet productive way to promote your business. However, you must think something outstanding to draw the attention of your audience. It should be innovative and capable to allure your target audience at the same time.

Launch on Product Hunt or Similar Platforms

product-hunt

Product Hunt is a trustworthy and popular site to share and discover new products. By promoting your business on Product Hunt you can manage 10,000+ web visits per week.

Big shot, Right!

Well, if you want to get introduced with huge traffic and make public exposure overnight this type of platform will be the right choice. But its not a piece of cake to get featured on Product Hunt or this type of other platforms. You have to find someone who has already submitted a similar product on Product Hunt. Then, you have to convince him/her to submit your business on the platform.

However, it may seem a little bit complicated to you but expose your business to the global audience it is the best way.

Leverage Q&A Sites like Quora, Reddit, etc.

Now, to promote your business on social media and get interacted with the audience about your products or services become so common. Undoubtedly it's an effective way to go close to the mass people. But the excessive use of social media marketing for businesses creates a hole in the consumer's mind. They often get confused and can't decide in the crowd of massive advertisements.

In this circumstance, sites like Quora and Reddit can help you out to introduce your business in an innovative way. You can search for the queries related to your business and join the conversation. Make sure that your product is capable to serve their demand. In addition, you can explain broadly how your products will meet their needs.

On the other hand, Reddit will allow you to expand your network in your desired community. It's a big chance to get connected with your audience where you can introduce your business globally.

Leverage Referral Marketing

growth-hacking-strategies

We usually love to get reviews from our family and friends. You can adopt this mentality to elevate your promotional activities Therefore, you have to make people convinced to use your products and scream the reviews to others.

Use your clients as your referral. In order to do this, you can offer some discount coupons or anything beneficial for them. Big companies like Dropbox, Airbnb, Uber all of them use referral marketing to promote their services.

As it's like a chain reaction and also trustworthy, it can bag you huge traffic for your business dramatically.

Focus on Content Marketing 

growth-hacking-strategies

Content marketing is a strategic marketing approach involved with creating and distributing informative, relevant, and consistent content to attract, interact and retain a specific group of people. Content can be a piece of article, image, infographic, audio or video to create profitable customer action.

The CMI says content is one of the most effective ways to promote a business. Almost half of all marketers plan to use content to reach their customers.

You can increase your brand awareness, leads, and conversion rate by designing useful and valuable contents for your clients.

At first, you have to analyze your buyer persona and then develop your content team strategy according to their preference. Always try to keep your content straight, simple, attractive and beneficial for your audience.

Use Clients Feedback to Improve Service

If you can tap into what hooks your audience you will get a flood of appreciation for your products or services. In order to improve the quality of your product, it is the best way to get reviews from real users.

You can conduct events, online contests, google forms, surveys to get the thoughts of your clients over your services. Later, it will lead you to generate next business strategies to acquire and retain more users.

Moreover, it will help you to build up a sustained relationship with your customers.

Work with Influencer

Influencer Marketing can increase brand authenticity to build trust among the users. That is the reason global brands like Adidas and Colgate-Palmolive have been using this marketing tactic for years and working with many social influencers accordingly.

According to a Linqia study, 86% of marketers have used this methodology to grow their business, and 94% of them found it effective.

You can work with influencers who have huge fan followers from your target audience. They will promote your business to those people online or offline. Marketers from all industries are working with influencers to boost their social activities on Facebook, Twitter, Instagram, YouTube, and other social platforms.

For local exposure of your brand, you can enroll with local celebrities who will throw your brand voice broadly.

There are so many alternate ways to expand your business largely. Here, we mentioned the 12-best potent tools for your brand exposure.

Live Growth Hacking Examples That will Make You Amazed

There are a lot of well-known companies who have used the Growth Hack Marketing strategy to drive incredible growth.

DROPBOX: Dropbox offered extra storage space to customers who referred them, giving their customers an incentive to complete tasks on Dropbox, offering existing users more free space for linking their Dropbox account to Twitter and Facebook. They have now more than 500 million users.

PAYPAL: They offered 10$ for each customer sending an invitation to a new user and he/she accepted that. The new user also received the same amount as a welcome bonus. This company increased its business by 7% to 10% daily and gained 5 million users by 2000.

REDDIT: The owner created an illusion of being popular and populated by uploading huge content under fake user accounts.

FACEBOOK: They planned to encourage users to add their contacts and send emails to those contacts if they were mentioned or tagged on any Facebook post. Now, they have more than 2 billion users worldwide.

DOLLAR SHAVE CLUB: They used the video marketing strategy to promote its new service of sending people new razor blades monthly for just $1. The video got viral and become popular overnight. The video has more than 25 million views until today.

Hence, you will find so many examples like these on the web.

You can follow the proven Growth Hacking strategies cracked by well-known global companies or bring something out of the box by analyzing your user perspective.

Final Verdict

For reaching out to a huge audience and increase your brand value you would plan for strong Growth Hacking Strategies. Especially entrepreneurs should emphasize on growth marketing to introduce their products or services widely.

The Growth Hacking Strategies we have discussed above will help you to expand your business within a short time period. You can leverage the power of growth marketing to upward your profit margin and amplify user experience.

Furthermore, we live in this digital world technology makes us handful with productive tools that are helpful for any startups. Hence now it becomes easy to develop any strategy, analyze the data, getting feedback and implement them accordingly.

Best Retargeting Platforms to Run Successful Ad Campaigns (with Practical Tips)

It would be a dejected moment when you are getting your target audience in a huge number but they are leaving your site without purchasing anything. That's why it's important to track & retarget them. And your first step is to be clear about the best retargeting platforms.

Researches reveal that only 2% of visitors become customers at the end of the day. So, is there any way to make your visitors return and make a purchase? What, if you could track them and show your products again to reconsider their decisions? 

The retargeting actually is a process that helps you to bring back your potential visitors and there are possibilities for you to convert around 70% of them into customers.

Before jumping to the campaign we suggest you read this article to know which retargeting platform work better and what you should not do during the campaign.

How Do Retargeting Ads Work

best retargeting platforms

Retargeting or Remarketing works when you add an advertising pixel (java-scripted) code in your site. The pixel creates cookies that measure visitors behavior and it's able to track your visitors throughout the web platforms. This is the first step of the retargeting ecosystem. 

Now, you need to create Display Ads that will be shown to the tracked visitors on websites from their gadgets.

However, this is not something wrong or unlawful to track them by using cookies because you are requesting them to accept it. 

So, don’t worry about the GDPR (General Data Protection Regulation).

How does retargeting work

Most of the non-tech people find adding code in their sites is sophisticated. For them, there are many plugins (if your CMS is WordPress) have been created to make the process easy and comfortable.

You can use  Header Footer Code Manager or WooCommerce Conversion Tracking to add pixels with ease.

WooCommerce Conversion Tracking is particularly coded for retargeting ads. You can efficiently connect your retargeting platform to track the cookies.

Retargeting tools- WCT
Retargeting made easy with WCT

You can also create many events for a specific page visitor, buttons and track your conversions without a hitch.

Best Retargeting Platforms You Can Rely on

Retargeting Display ads have 10 times higher CTR (Click-through rate) than other display ads you usually run. Many marketers now spend a good amount of money on retargeting display ads rather than typical display ads. 

But, what retargeting platform serve better to achieve a higher conversion rate? 

Well, there are lots of platforms to mention. We have covered the top 5 retargeting ad platforms to help you out.

  1. Google Ads Remarketing
  2. Adroll
  3. Facebook Retargeting
  4. Perfect Audience
  5.  ReTargeter  

Now, let's jump into the details.

1. Google Ads Remarketing 

When it comes to any kind of ads, Google ads is the best place to start with. They allow you to show your ads to your tracked audience on Google and its associated websites.

To start your campaign, you need to have google ads account and connect with remarketing tag to your site. Thus you will able to you use the following types of remarketing ads.

Types of Google Ads Remarketing

There are mainly 5 types of remarketing or retargeting campaigns with Google Ads. Have a short overview.

Standard remarketing: Your display ads will show when your cookies based audience browse sites and apps on Google Display Network.

Dynamic remarketing: You can take your remarketing campaigns to the next level with Dynamic remarketing. Google ads feed your products data to show the products to your potential customers who have previously visited your shop.

The process helps you to get more leads-sales and it's easy because your visitors already have shown their interest in these products.

Dynamic Remarketing works better especially for eCommerce sites. 

Remarketing lists for search ads: Many times your visitors come for a certain product to your site but leave without purchasing. They usually don’t stop looking for the products. They may search again for those products on Google. 

You can target them by adding them on your remarketing list and by bidding on keywords. So, they can see your ads and come bake again to your site.

Retargeting campaign

Video remarketing: With Google video remarketing you can also tailor person who has been watched your youtube videos and also show them your videos or display ads. And you know that Youtube is the second largest search engine.

Customer list remarketing: You can upload your customer list with their first names, last names, emails or phone numbers in a CSV format so that Google ads can show your ads to only your set customers.

Google remarketing is not that costly as it depends on how you set your campaigns, ads as well as the budget. Some surveys show, Google remarketing cost less than 2 to 100x on the contrary to search ads.

You should give a try to remarketing besides search ads and it could give you a boost for your eCommerce business. 

2. Adroll Retargeting Campaigns

If your marketing plan is showing your display ads to almost every web platform, Adroll will allow executing your plan. They show your ads to Google, Microsft, facebook and 30+ other web platforms. And that's almost 95% of the web.

Adroll retargeting- best retargeting platforms
Adroll is one of the best retargeting platforms

With Adroll, you can run your campaign with a fixed budget and create various events. They also allow you to create Ad banners from your dashboard.

Types of Retargeting Campaigns with Adroll

You can create 3 types of retargeting campaigns with Adroll.

Websites and Apps: You need to create your audience to run a web campaign. When you activate your campaign with a perfect setup, your display ads will be shown to your customers.

Social: You can easily set up your Facebook campaign in Adroll that let your ads show on the Facebook news feed, column as well as Facebook and Instagram apps. 

Email: Adroll allows you to create email for your target audience and send them through MailChimp, Campaign Monitor, Klaviyo and  Constant Contact, etc.

Like Google ads, you also can generate similar audience who could be interested in your products and services and target them from web campaign. You can make native ads with Adroll.

If you have a smart budget and want to take your ads performance to the next level, Adroll customer support would help you a lot, even they engage with an ad manager.

3. Facebook Retargeting

As the best social media ads platform with 2.38 billion audiences around the world- Facebook is a very popular retargeting platform right now.

Like other software, they do not tail to all over the web platform. They only show your ads when your visitors browsing Facebook and Instagram from their accounts.  

Generally, you need to add facebook event pixel on your site to track your right visitors like other platforms. After that, you can create a custom audience and run your campaign.

With the custom audience, you can select specific page visitors to target. Like, you can target cart abandonment people. That would help your visitors to remember what products they forget to buy. Here is an example for you.

Moo is targeting their cart abandonment visitors with an incentive.

Just like Adroll and Google ads, you can generate a similar or lookalike audience through facebook ads. Using location, behavior, demographics and interest metrics- you can easily create a similar audience base for your products.

Also, you can show your Facebook ads to your email subscribers by creating a custom list as you do for Google remarketing. You just need to have an email list and names. If the email subscribers have facebook ID, your ad will appear to them.

Learn more about how to drive more traffic from social networking sites by retargeting your lost Customers.

4. Perfect Audience 

If you are looking for an easy and affordable retargeting software, Perfect Audience could be your savior. They need a minimum of $25/week to run your retargeting campaign. Isn’t that budget-friendly for your marketing campaigns?

perfect audience review
Perfect Audience review

Setting up Ad campaigns with all the retargeting platforms or tools are almost same so far. You can create 4 types of campaigns with Perfect Audience- mobile apps, web campaign, facebook campaign, and dynamic web campaign.

With Perfect Audience, Cross-device mobile retargeting is another smart way to target users who visited your sites from the desktop.

You can show ads on different mobile devices to your potential visitors by running mobile retargeting. Perfect Audience also allows you to retarget your business app users.

 5. ReTargeter- One of the Best Retargeting Platforms

ReTargeter is another player in the remarketing industry which was formed in 2009. They create a few different types of campaigns with the general campaigns that other platforms offer.

Retargeter is one of the best retargeting platforms

ReTargeter’s remarketing services-

  • Site Retargeting
  • CRM Retargeting
  • Search Retargeting
  • Contextual Targeting
  • Audience Targeting
  • Look-alike Modeling

If you have comprehensive information about your customers that you collect through your marketing or sales team, you could use that information in CRM retargeting to show your brand again using a secure portal that protects customer information.

So, your bounced customers could easily fall to your conversion funnel.

We could give you more retargeting software name like Sizmek, Artudata, Creteo, and Fixel, etc that you can try. But the above-mentioned 5 platforms are the best for your eCommerce or any type of business. So, we are not going to prolong the list.

The Mistakes that Destroy Retargeting Campaigns

Choosing the right platform is really important but this is actually your first stage. If you hope that your selected tools will make all the magic then your marketing plan will collapse very soon. And you will start losing your money.

Let’s discuss some significant facts that can kill your retargeting ad campaigns.

Not focusing on organic traffic

Organic traffic means the target visitors on your site. If your site is not getting a good amount of organic traffic then there is no sense to run retargeting ad campaigns.

Your campaigns will not serve you as you expect. That's really terrible.

Site Speed

When someone re-visit your site and finds your site is taking times to load, his conversion possibility is less than 30%! No one likes slow sites in 2019. To increase ROI, you should work on your site speed.

Same Landing Page for Ads

To create a web retargeting, you add a landing page URL and then retargeting platform generate audience from that page. When people come to your site from your display ads and find the same page that they already visited, what would they do?

It is very possible to get demotivated and find no interest again to your products.

 Bad Ads Copy

A powerful and touchy Ads copy easily makes your visitors understand how your products can solve their problem or satisfy them. This makes your audience more curious about your products and makes them visit your site again to purchase.

Ad copy for best retargeting platforms
An example of a perfect ad copy with a smart design

The bad ads copy does the opposite and there are possibilities that you will not get your desired hit.

Ads Design

Do your ads trigger your retargeted visitors' memory? If don’t, they could leave your site without making an action or forget to buy. Most of them will not revisit your site and you will lose your customer again.

Product Quality

It should be the first priority for any marketers. If you run your ads campaign for bad quality products, you will not get the revenue you want. If products or products description does not satisfy your visitors, most likely retargeting marketing will not work for them. So, you should focus on your product quality.

Products to Sell Online

You should always do A/B testing and observe your campaign performance. And find where you could improve your ads performance.

5 Ultra Practical Tips for Ecommerce Marketers

retargeting Tips for Ecommerce Marketers

Target Best Marketing Channel

You should find out where your visitors spend most of their time. If they come from social media or video channel, you should go for social media retargeting or video retargeting. 

If direct or organic visitors’ percentage is high for you, you should start web retargeting. You can easily find your channel performance from Google Analytics.

Don’t Forget Your Email Subscribers

Let your email subscribers remember your products who haven't already purchased anything from yet. The success rate of retargeting your email list is 64%.

You can offer an exclusive discount to attract them and run your ads using any retargeting platform 

Track Your Customer’s Behavior

Most of your visitors leave your site at different stages on their journey. Someone leaves from the homepage or someone from the checkout page without completing the purchase.

You can create different events to track them and retarget them without any hustle by using WooCommerce Conversion Tracking.

Use Dynamic Ads

You can utilize Dynamic ads based on your products. In the past who visited specific products, add them to wishlist or even the cart – retargeting ads can show them exactly the same products on their devices.

Use GIF or Animation Ads

A smart GIF can help you get the desired results.

Try to be more creative. If you can use gif or animation instead of png or jpg format, they will provide you good result. This type of ads has a higher Click Through Rate (CTR).

Best Retargeting Platforms: Which One to Choose?

It's really important to choose the right retargeting platforms for your marketing team as nobody wants to forget potential buyers. Most of the software work almost as same. And every platform supports sites are built with WooCommerce, Dokan Multivendor or other eCommerce platforms.

You can look for some criteria when choosing one platform- site inventory (where they will show the ads), budget, report system and support.  

If you want to take your retargeting into the next level with excellent support, Adroll could be a good choice. When it comes to budget with good performance, Perfect Audience could make a difference. And if you are an expert, you shouldn't worry about Google Ads

Now, it's your turn to decide which one to choose or try first. If you're already using one of them or have worked with all, let us know in the comment section below. Also, for any query, don't hesitate to leave a comment!

Effective Facebook Marketing Strategies for Beginners

With over 2.23 billion users, Facebook is the most popular social networking site across the globe. And no other social networking platform precedes the number of Facebook users as of today. This means, as a marketer you have a huge possibility to reach your desired users utilizing the Facebook marketing strategies.

In today's post, I will be showing you some useful Facebook marketing tips and ideas that can enhance your customer engagement by getting the most out of this popular digital marketing platform.

Why Is Facebook Marketing Important?

Facebook is the most popular social networking platform on the web to date, as I already mentioned. What's more!

The popularity of Facebook is constantly on the rise. Here is how it is skyrocketing into the deep space!

Facebook user growth over the years to finalise facebook marketing strategy

The followings are the comparative advantages if you are going to use Facebook as your marketing platform:

  • You can reach the highest number of audience
  • To reach only your targeted audience
  • Generate more leads
  • To boost your website traffic
  • Lower your marketing cost
  • To get statistics of your marketing campaign easily
  • To build brand loyalty
  • Boosting SEO and brand visibility
  • To retarget your lost customers

Not only that, you have countless advantages while using Facebook.

Facebook Marketing for Small Business: Proven Tips & Tricks

Irrespective of the business you are running, you should maintain a Facebook Page and a Facebook group. If you already do have these two, try implementing the following ideas.

1. Get the Most out of Facebook through Organic Reach

Facebook organic reach is when you do not spend money for the distribution of your contents but people can see your post. The main advantage of organic reach in Facebook marketing strategy is that you don't have to pay for anything.

Organic reach of Facebook marketing strategy
Source: Neil Patel

However, it has been quite difficult in recent years to stand out in the increasing stream of posts on the Facebook news feed.

Fortunately, with newer techniques and ingenious ideas, you can reach more people. For instance, you can get your post appeared better by using Facebook groups instead of using mere Facebook page.

How to Ensure Maximum Customer Engagement

content team to implement facebook marketing strategy

Establish Your Unique Selling Proposition

USP or Unique Selling Proposition is the key to be successful in any business. If you are competing with strong competitors without the unique value then you can never outrun them. Therefore, you must offer a unique selling proposition that your competitors can not compete with.

For example, Facebook and LinkedIn are basically competing with each other. But Facebook focuses more on casual networking while the latter highlights on career and job centric networking.

This unique value proposition will keep your customers more engaged with your brand. And this is the reason why the visitors will keep visiting your Facebook page or your website repeatedly.

Create Unique Content

Increase WordPress Blog Traffic by facebook marketing strategy

Creating a treasure trove of knowledge for the industry you are involved in opens the window to build a strong reader base. Your loyal readers will create discussion thread on your posts provided that you are helping with problem-solving contents.

The same thing also goes for Facebook page and groups.

Arranging Exciting Competitions

You can arrange competitions related to your industry on Facebook pages. For example, you can ask your fans to share a piece of your content and in return, you can randomly select 10 users to give exclusive gifts.

Conducting Surveys

No matter what type of business you are operating, you must conduct surveys to understand the actual customer needs.

Conduct Survey for facebook marketing strategy

To this end, you can use Facebook page or groups to ask your audience to know what sorts of contents they want to read or what type of products they want.

Using Multimedia Contents

It's of great importance to use videos or images for the text you share on Facebook.

Video statistics of facebook marketing strategy
Source: Pinterest

Plain text will not stand apart in the flood of the news feed and so you need to draw your audience attention with impressive photos and videos that elicit their interest.

Take Care of Your Fans

You must be proactive in the case of any customer queries. Also, you must grow the feeling on their mind that you really care about them.

You can use different types of social media monitoring platform like Hootsuite, Nelio, CoSchedule to measure audience interactions.

Using AI Messenger Bot

Facebook marketing chatbot

With artificially intelligent Facebook messenger, you can instantly help your audience queries even if you are sleeping. To utilize this amazing service we suggest you go through this article to build your own Facebook messenger bot. And get the desired results of the Facebook marketing strategy.

Target Your Messages to Reach the Right Customers

To reach the right customers, you must target your audience properly. You can use Facebook Insights to understand your Facebook user behavior better. You can specify targeting options like setting the Gender, Relationship Status, Interests, Location, Age and other demographics variable before going to publish any post.

2. Unleash the Power of Facebook Paid Marketing

As more and more content is being created every second, it has become quite difficult to reach the targeted audience with an organic post.

However, this predicament can be removed with paid or a boosted post. The best part is that you can reach a person who does not follow your page.

When we are talking about paid Facebook post we are actually talking about Facebook boosting. Nowadays, Facebook marketers prefer targeting smartphone and tablets to targeting Laptop or Desktop users.

How to promote facebook page free

While making your Facebook ad, make sure that you have optimized your content for mobile device apart from desktop devices.

That's because smartphone and tablet users of Facebook are constantly on the rise.

Device usage of Facebook users
Source: Statista

Facebook Advertising Strategy Explained

The Facebook advertising or boosting process is as simple as pie. To boost a post of your Facebook page, you need to hit the Boost Now button, specify the audience type, select the duration of the ad campaign, allocate the budget for the campaign.

Interestingly, Facebook will give you the estimation of the audience size every time you specify the demographics before you pay for the campaign.

We suggest you watch the following precise video that shows how to boost a Facebook post easily.

Tips to Consider while Setting up Your Facebook Marketing Strategy

Target the Leads of Your Website

Did you know that you can target your website leads with Facebook? However, the lead that you are targeting must have a Facebook id associated with that email.

Go to this link to create a custom audience with your email list and target your desired audience.

Only Promote Best Contents

While promoting your contents on Facebook, try not to boost each and every content. Rather you need to boost only the best content so that your audience gets impressed with your product.

Retarget Using Facebook Pixel

When visitors start a session on your website. Some of the visitors exit your site right after viewing product description or keeping their preferred products in the wishlist or checking out without completing the payment process.

Interestingly, if you are running a WooCommerce website, you can retarget these visitors with Facebook Pixel and WooCommerce Conversion Tracking.

Ending Thoughts on Facebook Marketing Strategy

The facebook marketing ideas I shared in this article are one of the most effective marketing tips out there. Still, there is a myriad of untapped tricks in the world of Facebook marketing.

Yet, the best way to be an expert on Facebook marketing is to learn your user behavior and interest and do A/B tests while you are trying to reach your audience either in an organic way or in the paid method on your own.

Finally, if you know better tips for Facebook marketing, let us know in the comment section below so that we become grateful to you forever. 🙂

Happy Facebook marketing!

Boost Your eCommerce Sales with Instagram (Guide for Entrepreneurs)

It may amaze you, in 2019 there are 3.48 billion social media users over the world.

So, what can be a better option to spread a buzz everywhere rather than social media?

On the other hand, online shopping also gets popular day by day due to its easy transaction, handful options, and quick Comparative Analysis

In this article, we will show you how to boost your eCommerce sales with popular social media like Instagram.

Social Media at a Glance

We live a life of ‘like and share' today.

On average people spend 2 hours 22 minutes on social media every day.

We get more engaged with the web of online world day by day.

From checking the current traffic of the highway to book an air ticket we rely on online services.

Social media broadens our surroundings and scope to share our views.

The increasing popularity of social media makes it an effective way to build a connection with your consumers.

You can promote your business on popular social media and reach your targeted audience very easily by increasing your visibility. on internet

Popular Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest etc.

Why Instagram is Important to Boost Your eShop

68% of Instagram users engage with brands regularly where for Facebook it's only 32%.

Instagram supports a simple way to share images and videos instantly from your life. As people love to visualize their imagination than just reading the plain text the popularity of Instagram is getting upward drastically.

In 2019, Instagram has 1 billion monthly active users, among them 500 million users daily log onto this social network and have active interaction.

Therefore, if you are an eShop owner and want to introduce your brand in front of your targeted audience, Instagram can be a wide platform for your brand awareness.

You have to increase your business visibility to get more customers to your shop.

Check this Top Instagram User Stats For Marketers here.

By posting your product updates on a popular platform you can ensure more customer interaction for your brand.

Moreover, Instagram users post more than 40 billion photos and share an average of 95 million videos and photos in a single day.

It allows the user easy mobile access for buying your products.

As a result, your brand voice gets louder here and attract more audience to your brand and convert them into a loyal customer.

For getting a larger audience and improve engagement reputed business owners rely on Instagram. It is the best way to promote their products and services.

Consequently, to get real consumer and increase your brand value you must include Instagram into your Social Media campaigns.

How to Improve eCommerce Sales with Instagram

 eCommerce Sales with Instagram

The main motive of every business is the same, spread the business arena among the target audience, make more loyal customers, increase sales, earn more revenue and grow business fast.

To get this ultimate goal you need to get more and more traffic to your eCommerce site.

If you can gain the trust of your audience they will convert into your potential customers and will work as a loyal review for your business.

For instance, Instagram gives you an opportunity to build a buyer community for your brand and showcase your products to them.

People love to get reviews from real users. Instagram allows them to interact with others who have already used your products or services.

A real-time conversation with product users or brand helps to build trust and it eventually broadens your loyal customer's list.

Create a Business Account on Instagram

75 percent of Instagram users take action, such as visiting a site, buying products or services, after liking a post on Instagram.

Therefore you have a high possibility to grow your business fast and convert the visitors to your potential customers easily.

Instagram allows you to open a business account which has some extra facilities to reach more consumers for your shop.

And it's completely free!

9 Steps to Prepare A Perfect Business Account on Instagram

  1. If you never use Instagram, first download the app from Apple iOS, Google Play, or Windows app stores.
  2. Launch the app, and create an account in one of two ways:
    Option 1: Sign up with your email address or phone number, and then enter a username.
    Option 2: If you have a Facebook account, you can log in with the same information and link the account.
  3. Go to your profile and tap Account.
  4. Tap Switch to Business Profile and select the Facebook Page you’d like to associate with your Business Profile
  5. Make sure your profile is set to Public. Note: Private accounts can’t switch to Business Accounts.
  6. Review your business’s contact information, make required changes and tap Done.
  7. Write your bio preciously that viewers can get an overview of your business. Add your website link here. Note: This is the only opportunity to include a clickable link that will create direct leads to your website.
  8. The more you expose, the chance of exposure will get high. In the settings menu, use the “Invite Facebook friends” option
  9. Now fill your gallery with related images and videos to communicate with your audience in your brand voice.

Add More Legit Followers on Instagram

If you can maintain your Insta right, it will help you to drive more traffic to your business site and eventually, they will become your loyal customer for your eShop.

Therefore, you must post high-quality and colorful images here that viewers can get a clear idea about your products from all dimension.

To boost your post and reach more people you must post something useful, unique, interesting, fun or something people get attracted. The more people get engaged with your post the more Instagram will spread the post to others.

Furthermore, use related hashtag # with your post as it will describe your brand or services and also your potential audience will find you easily.

For example, you sell shoes in your eShop and stock new product for the new year. Then you can post some amazing images of the new shoes along with the hashtag #NewArrival #Brandname #NewYearShoes etc.

You can tag someone by using the sign “@” to give a personal notification to that person. In that way, their audience will also see your post and your brand will get more engagements.

Be Strategic to Increase eCommerce Sales with Instagram

If you run a business for a specific location then add geo-tagging with your post that your potential buyers can find you when they search on Instagram by location.

It's a great way to build trust and get your neighborhood followers as your loyal buyers.

Remember one thing, the people search for a service by the location have a high possibility to get it immediately. So, it's easy to convert these type of people into regular consumers.

You can build a community consists of your targeted audience that you can easily introduce or expand any news or offers regarding your business very swiftly.

Partnership with those who offer complementary products or services to your business can be a potent way to gain more trust in increasing buyers satisfaction and get them to stick on your service.

Increase User Interaction with Engaging Content

The only way of spreading any business widely to give the best experience to your buyers.

In Instagram, you have to publish your business-related post that is useful to the readers. And it must be a media file as I have already told Instagram users are more likely to come for visual pleasure.

Always offer something better than your competitors and find out the requirements of your consumers. If you can post according to their needs, it will increase their trust in your brand.

If need goes for open conversation with them. Get an honest review from the users and be polite with them either it's positive or not.

What can be a better option to get reviews from potential buyers than Instagram?

You can arrange some contest or Giveaways to make your audience closer to your brand. In present days it's a very common event for Social Media Marketers to attract their consumers by offering some tempting coupons or special gifts.

If you can make them use your product one time and they get satisfied with your service, there is a high possibility to convert them into your lifetime advisor.

Instagram Influencer Marketing

Instagram influencer marketing is one of the quickest growing consumer acquisition systems agreed by around 40% of the marketer. As a billion-dollar market, it is the future of product promotion.

But as a new user, you may have some doubt about the ROI. Most of the marketer find it effective around 80% cases.

Instagram influencer marketing is not a basket of film stars activity.

It is more about the people who create great content and communicate with their followers. They are very much knowledgeable about the content and topic.

However, they know better about the audience.

The most convenient way to find the real influencer for your niche is asking help to Google. You can also ask help from some websites like Hello Society, Revfluence, BuySell Shout out, etc.

While selecting the influencer, you must be careful about the engagement rate. The high engagement rate means the influencer has a better understanding of the audience.

If an influencer has around 100K followers with 3 engagement score, it gives the opportunity to get sales for 300 unit. Specific Instagram account have their followers and engagement requirement to become an influencer.

Advertising on Instagram for Your eShop

Instagram is a proven way to drive traffic to eCommerce websites, generate sales leads for your eShop and promote your business effectively.

Instagram has its own set of the community who are very active and decide seeing ads on Instagram.

After integration with Facebook, the opportunity of the Instagram ads increase to reach more people.

The USA is the largest market in the world where 35% of people use Instagram. 75% among them decide from the Instagram ads or visit the link.

The best option for Instagram CPC needs around $0.8 at an average.

There are five types of Instagram ads like Video, Photos, Stories, Collections, Carousel, etc. The easiest way to add links to your eShop relevant product with each ad.

For eShop, the Carousel Advertising system is most suitable because it contains both information sharing and call to action purchasing.

As Instagram is a product of Facebook, you can advertise either through a business page or through direct Instagram.

For advertising about eShop on Instagram, you should take care of the following lines-

  • You must have a complete understanding of your audience.
  • As there is a limitation of using words on Instagram, you should be very careful and try to create something to satisfy your mind.
  • Hashtagging is one of the best marketing features of Instagram which can boost traffic 26%.
  • Try to reach your customers by using direct and passive engagement.
  • You should be consistent for all of your ads
  • Regular evaluate the performance and optimize the ads accordingly.

Engaging more customers is easy on Instagram than Facebook and Twitter. You do not need to put high effort to make eShop popular.

Only a few wise and tricky part can help you to grow the eShop business to a sustainable level.

Power of Instagram Analytics

It's not enough to post engaging content or giving paid ads, you should have a clear knowledge over the performance of your brand on Instagram.

  • Which type of posts works better?
  • What time or season is best for potential audience reach?
  • How relevant was the audience of the influencer you paid to?
  • What is the quality of traffic referred by Instagram?

You can optimize your business profile and increase the possibility to grab reliable buyers for your eShop by analyzing your business account performance through Instagram Insight.

It's a built-in facility of Instagram as soon as you convert your account into business profile it appears automatically in the right upper corner of your profile with a bar graph icon.

If you can able to track the analytical result properly and execute your next strategies according to the insight you will definitely grow eventually and drive more buyers for your business.

  • Find those post which gets more likes, comments, and share
  • Notice the time and days when you get the maximum number of audience.
  • If some of your posts get less like or comment but still drive traffic for your shop then improve the quality of the image and post them in the peak time
  • If you get regular visitors from any specific area or community, you better post something special targeting them to make them more attached to your brand.

Instagram insight is a useful add-on to monitor the growth toward your company goal. It helps you to grow fast and get more buyers for your eShop by executing your plan in an effective way.

Tools to Boost eCommerce Sales with Instagram

You can use different free yet useful tools to amplify the user experience.

Photo Editors: You must use a high-quality image on Instagram as your follower intent to judge your brand through visualization.

You can use Canva or Aviary if you don't have enough knowledge of photo editing. If you want something more professional and unique Adobe Photoshop will be the best option for you

Hashtag research: This tool is useful to find the relevant Hashtag for your business.

  • Websta.me
  • Hashtagify.me
  • Trendsmap.com

You can also use tools regarding schedule your post, repost the content, generate reports and so on.

You can offer your followers some easy ways to interact directly with your brand.

Send a direct message on Instagram DM if they show interest to your product

Use the short link of landing page with the post but remember you can't make it clickable.

Maintain continuity in post type and time

Before Ending

Instagram becomes a broaden platform for throwing your brand voice to your target audience. You can easily take advantage of its active and engaged users to reach your potential buyers and generate sales.

You need a powerful online presence to get more traffic on your site. Our proven Instagram marketing tips will help you to convert more viewers into your regular customer and you will get more hits on your shopping cart.

12 UX Design Trends You Will See In 2019

These days there's no doubt in the fact that tablets, smartphones, and other digital devices have become an integral part in our life.

In fact, the way in which the technological world is emerging, it has become a quintessential philosophy to serve a user needs with the best experience on the several digital platforms he or she may use.

User experience includes all aspects of the end user’s interaction with the business, its products, and its services.

Now, in a case, if you're the one who's wondering that what UX is then here're the answers for all the likely questions. Primarily,

UX means having a complete understanding of all the users, this includes knowing what users need, how they want everything to be carried out, what are their abilities, limitations and so on.

Why Is It Important To Follow-Up with UX Design Trends

UX design trends

UX takes into consideration the profit of the users and service providers as well. UX principally aims at continuous improvisation of the quality of the user’s experience with the digital interface and perceptions of the product and any similar services.

User Experience has been the major focus of the design plans recently. Commerce now make use of Data Analysis, Business Intelligence, and many other tactics along with a superfluous User Experience (UX) to make sure that the users are getting crafted experiences for their needs.

Earlier there were so many different trends which were used but now in 2019, there are many of those which have taken a new place into the list.

In this post, I've picked out some of the most intriguing trends for this year.

TOP 12 UX TRENDS FOR 2019

Before starting, just have a look at the list below. I've covered top UX design trends of this year and it will also let you understand the recent UX best practices.

  1. Responsive UX
  2. Liquid graphics
  3. Photo Driven Interfaces
  4. Dark Themes
  5. Illustrations
  6. Implementing Material Design
  7. Creative loaders
  8. Custom 3d graphic: animated and static
  9. Minimalism
  10. Promote Video Content
  11. Personalized Content
  12. UX Design for Business Models

Responsive UX

Gone are the times of ‘mobile-friendly’ sites. These days, in the quickly growing design business, it is essential to be Device Agnostic. It is no longer going to be a choice for companies to make the UX for any specific platform.

Responsive UX is necessary for companies that strive to be successful in this digital era.

The purpose for UX Design in 2019 should be to provide a seamless experience the each and every user irrespective of the device which he or she is been using.

Liquid graphics

Liquid graphics are something which is becoming more digitized. In 2019, numerous web designers are planning to go ahead with this trend so as to bring more complex forms of colors in the real digitalized world.

Liquid graphics in UX design trends

In fact, these days liquid graphics, chromatic forms, and holographic are so much in trend that you find them everywhere so adding them would surely work great.

Photo Driven Interfaces

As mobile screens are getting bigger, their viewing experiences vary too. Focus can be shifted from utilizing merely vectors and symbols to real-time pictures. Photography is an essence in the area of design and a perfect combination in images and UX Design can be viewed out for in 2019.

The purpose is not to puzzle users with lots and lots of pictures. You need to maintain substantial margins, spacing, whitespaces, and color balance.

Dark Themes

The dark themes began to predominate after the Mojave update was issued. Dark side interests users and world-known organizations have issued software updates having dark themes.

Illustrations

Incorporate illustrations: Hand-drawn illustrations, vectors, graphics, pictures in the UXD to add character and playfulness to your brand.
Illustrations enhance the artistic value of the screen, append to the look and feel as well as maintain the users to relate to the content on the screens.

Implementing Material Design

With the enlightenment of Material Design in 2014, it revamped the way UX was created. Easy, minimalistic, vibrant but complex color palettes, typography, all transformed the system screens viewed and were considered.

We need to now desperately go from the brightness and blandness of flat design to liveliness, crispness, enhanced interactivity, intricate textures, and designs, the flexibility of design to different devices, customization, and a user-centric approach courtesy Material Design.

Creative loaders

Not for the initial year motion design holds in trends. People like funny, flexible animation. The UI design also practices motion in various loading situations.

Complex, unengaging animation hooks a user, which thereby affects the overall user experience.

Custom 3d graphic: animated and static

The 3D design is one more noticeable trend. Presently it’s not just a static design but more an animated 3d graphic.

3d graphic in UX design trends

Several simulations of natural elements, the flow of objects and mind-blowing combinations of things in compositions pique users’ attention and make them stay.

Minimalism

In opposition to the resurgent color schemes successful in 2018, the minimalist design is evolving. The austerity of the interfaces is determined by the stock companies, featuring the static nature, elitism and the high quality of their products and services.

Minimalism is accomplished by utilizing a monochrome shade palette and clear fonts.

Promote Video Content

Advertising Video Content is one of the trends which numerous people are likely to involve in UXD in 2019.

Rather overwhelming a user to see 4-5 sections on What We Do, Why Us, About Us, go for employing a 1–2 mins of a video describing all you desire to convey to your users.

Promote video content by applying UX design best practices

Well, over here you can make a video which would be clear, short, and succinct.

Personalized Content

This is of utmost importance. According to one report, 37% of clients who quit business associations do so because personalization is missing.

Usually, many users tend to prefer interfaces that are personalized as per their preference and choices. The great part is that personalization really continues to appeal to the whole human nature and requirements.

Content marketing through UX best practices
Image Source: Edubirdie

Catering to the clients’ requirements based on their former communications in giving personalized user experiences is a trend that hit up in 2018-mid widely.

Personalization in UXD is effective. The purpose is that as it learns and modifies, personalizing your UX offering can happen in productive activities.

UX Design for Business Models

Creating your UX according to the company model of your customer: B2B, B2C, C2C, and Hybrid is very vital. Unfortunately, several companies today are yet blind to the potential of fulfilling those right UX tactics that will add on to their companies’ value.

UX design best practices for business

When a company abandons to shine on a digital network, it’s the time you know that it is necessary to spend more time into UX to get that value to your company. The proper accomplishment of the UX Design assists your business to know how to understand your business and your stock(s).

It also enables them to get a sight of your brands to feel and if or not you will be a perfect fit in the opposition. When more and more users discover your site/ app’s UX pleasant, they’ll keep reaching back.

Final Words

After going through all this, I can certainly say that the UX design trends in the forthcoming 2019 will be completely understandable, accessible and simple.

So, this is something which is actually going to work great in favor of businesses and people. I hope this post assists you as you create your User Experience.


This post is written by Liza Kosh. She is known for her tremendous contribution as a senior writer who loves to share her views on upcoming technology and the market trends. She is now associated with a UI-UX design services providing company based in the USA as a content strategist.

AI-powered marketing tools or Machine learning tools for marketers

Artificial Intelligence is one of the greatest evolution in technology. This is because it has the potential to affect every aspect of our lives. From manufacturing to the media, science and technology, medicine, advertising, marketing, etc.

It has changed the way we do things and artificial intelligence is here to stay. No wonder smart marketers and business owners all around the world are embracing this great innovation in their marketing campaigns.

Artificial intelligence (AC) can be seen all around us from Siri to google translate, self-driving cars, robots performing human functions, etc

Also, with the help of Artificial Intelligence, digital marketers can now perform tasks that were once impossible, cumbersome or requires lots of manpower at the click of a button.

No wonder some of the best organizations in the world have embraced artificial intelligence and machine learning into their marketing endeavor.

Artificial Intelligence (AI) at a Glance

AI tools

Artificial Intelligence is the science of building machines or programs that are capable of simulating or carrying out human activities. It gives machines the power to perform some tasks which were once impossible for machines, machines can learn from past experience, profer solutions and perform tasks better based on past knowledge.

AI involved the whole process of machine learning, reasoning, self-correction, problems solving and improving task based on past knowledge and experience.

In a simple sentence, it involves the whole process of a machine carrying out activities that involve human intelligence

Examples of AI Applications

  • Self Driving cars
  • Automation
  • Machine learning
  • Machine Vision
  • Robotics
  • Facial recognition
  • Translation  
  • Transcription
  • Digital Virtual Assistance
  • Natural Language Processing
  • Medical Diagnosis

Benefits of Artificial Intelligence

1. It helps in automation of complex processes

2. Results are more accurate

3. It is faster, effective and efficient

AI-powered marketing tools

Science and Technology are changing the world it has changed the way marketing is done but artificial intelligence is the future of marketing it will help automate a complex task that was once impossible.

Marketers and business owners all over the world are adopting smarter ways to optimize and improve their marketing strategies. No wonder there is an increase in artificial intelligence and machine learning tools to improve marketing endeavors.

One of the major challenges is most marketers are data rich but have not idea how to translate these data to usable formats thereby leading to frustration, but with the right Artificial intelligent marketing tools. You can read, understand, breakdown and optimize these data into a more usable format.

With an increase in customer choices, competitions, marketing channel, etc it can be a very difficult task optimizing each of these manually but with Artificial Intelligence, it is easy to automate the customer journey all the way from marketing to advertising, drawing up the campaigns, engagement, communication, etc

Artificial Intelligence can help marketers keep track, analyze, automate and optimize customer data without human interaction.

Analytics tools

Albert

Albert- artificial intelligence tools

This is one of the best artificial intelligent marketing tools that help to design tailor-made campaigns which uses AI to automatically sort the data. It is self-learning, data-driven digital marketing tool which can analyze data seamlessly and optimizing it with sets goals and objectives.

It works based on an unprecedented self-learning algorithm which improves the overall effectiveness of digital marketing campaigns by integrating into your existing marketing tools. Albert leverage on the existing information, it can track and provide an in-depth analysis based on the information provided.

It helps to define strategies for your digital creatives and also helps in measuring and tracking your campaigns.

Nudge

Nudge- AI tools for marketing

This is one of the best tools for maintaining relationship intelligence with users.  It helps to measure the sales activities of your team or department. With Nudge, you can run a deal risk analytics that helps you measure where your team lacks the relationship to win a deal.

It also helps you increase upsell and growth. It is used by top professionals from some of the worlds most successful companies like Shopify, CenturyLink, Autodesk, etc  

Sensai

Sensai is a social media marketing tools that provide insight and report that analyses the effectiveness of your posts. It combines the power of Artificial Intelligence and machine learning to enhance insights, task, workflows while helping you influence real-time decisions thereby creating a personalized digital experience.

Sensai is data-driven and highly detailed analytical tools that help you understand which post is getting the highest engagement from your target audiences on social media like Instagram and Twitter. It also provides a detailed analysis of your social media result.

Sensai is used by top Corporation like Sky UK and Swisscom.

Content Marketing Tools

Grammarly

Grammerly- artificial intelligence powered tools for content creation

Grammarly is one of the most popular artificial intelligence content marketing tools. Imagine a tool that is capable of correcting mistakes, making suggestions on the use of words and correcting grammatical blunder. Like a scanner, Grammarly app reads through your content and make suggestions based on the content you’ve created.

Acrolinx

AI tools- acrolix

Acrolinx helps you create personalized and engaging contents. With Acrolinx you can align the content with the set guidelines and you can analyze the performance of your entire content operation. It has the ability to read and access your comment and profer suggestions on how to make it better.

Acrolinx uses natural language processing to provide smart suggestions for your content using word processing. Acrolinx is used by top organizations like Google, Facebook, Amazon, Lenovo, Philips, Cisco, Nestle, etc

Kenshoo

artificial intelligence tools

This is one of the most powerful cross channel artificial intelligent platforms that allow you to manage all your digital campaigns in one platform offering a cross channel intelligence on search, social media, e-commerce, and apps. It is a cross channel intelligent audience targeting tool.

Articoolo

artificial intelligence tools

This is a powerful content creation tool used by the likes of Forbes and Associated press for creating content on their platforms. Articoola uses different algorithm to gather, analyze and reconstruct texts providing accurate, unique and articulate texts.

With articoola you can get the texts ready within minutes providing you with unique plagiarism and error free article. It has the power to create unique contents from scratch without human efforts.

E-mail marketing

Conversica

artificial intelligence tools

This is an artificial intelligence email marketing platform that can help automate email marketing campaigns that are tailored to your target audience. It is an automated email campaign tool that helps to automate email campaign and conversion with potential customers. This service is being used by CenturyLink, The Los Angeles film School, Epson, etc

Optimail

artificial intelligence tools

Optimal uses a special Artificial Intelligence that automatically changes the content, timing and personalization to increase the engagement and open rate of an email campaign giving you the flexibility create tailored email campaigns that meet individual clients needs.

This tool uses the power of Artificial intelligence to automate your email marketing campaigns by automatically editing the content, time and personalize email campaigns to boosts engagements and results.

Social Media Management Tools

Cortex

Cortex- AI powered tools

The cortex is an all In one Artificial Intelligent social marketing tool that offers data analysis, insights and full automation.  

This is a content creation tool which can predict how humans react to certain contents or posts, make recommendations based on users behavior and can also interpret and provide you with a more in-depth analysis and a better social media campaign. It helps in analyzing and scheduling images, videos, text through machine learning recommendations.

Conversocial

artificial intelligence tools- Conversocial

This is a powerful artificial intelligence application that helps to improve users and clients experience when they visit your social media pages. It provides real-time engagement and answers to questions on your social media pages. Giving a real-time one on one customer experience. Conversocial has the likes of BBC, Tesco, Google and Audi as some of their clients.

Sysomos

AI marketing tools- sysomos

This is another powerful social media Artificial intelligence tool that helps gain useful insight into how brands are performing across different social media sites by providing visualized information and how much campaign efforts generated in terms on return on investment (ROI).

Chatbot Artificial Intelligence

Getting your communication strategy right should be one of the many goals of your digital marketing campaigns. With chatbots, you can respond to client enquiries swiftly even when you are not online. Chatbots have made automation and communication so easy with pre-written messages and machine learning such that when customers ask questions, they get immediate responses.

Answer Bot

This is one of the most powerful chatbot application, it uses a special technique by combining machine learning and intelligence with the content in your Zendesk knowledge base to answer customers queries. Once it receives customers questions it scans for answers from the knowledge base and suggests relevant post or articles to the client and in the case where there is no relevent article, it automatically routes the user to human agent.

Xenioo

Xenioo- artificial intelligence tools

This is a chatbox creation platform that doesn’t require any form of coding or programming knowledge. You can instantly create super-intelligent chatbots for your website or social media pages like facebook, twitter, Instagram, Telegram, Whatsapp, etc  Xenioo is a multilingual chatbot that can understand and translate complex language structures.

It also helps solve the multi-language translation barrier.

Aivo

Aivo- powerful artificial intelligence tools

Aivo is another artificial intelligent chatbot that helps to power customer service by providing real-time text, images or voice.

It can also be integrated with different third-party platforms to give an awesome customer experience.

Returning to You

It doesn’t matter whether you are a small e-commerce store in America, Africa, Asia, Australia or Europe you will find a perfect artificial intelligence tool that can help make marketing automation easier and create a personalized customer experience.

What are your opinions, views, and fears of using artificial intelligence in your digital marketing campaign? Let us know in the comment section.

Drive More Traffic From Social Networking Sites by Retargeting Your Lost Customers

Do you want to remarket your products and services? Or are you planning for an online campaign to retain your lost customers?

If yes, then you are in the right place. Be sure that ‘Retargeting campaign’ can help you to achieve these goals.

Retargeting is a type of online marketing that utilized digital marketing tools and platforms to retain customers.

Retargeting essentially focuses on getting back the customers who have visited your website but did not make any purchase.

Accordingly, the customers who show a little interest in your products are retargeted for adding them to the sales funnel. These customers are somehow aware of your products, and an effective retargeting campaign can help you to retain these customers.

Retargeting campaign

So, retargeting ads and campaigns require lesser efforts and resources to make new customers because the customers are already familiar with your products.

Interestingly, businesses also apply retargeting tools and processes to retain the lost customers such as a customer who have purchased a product in the past but did not come back. In the same way, companies also retarget customers on social media sites to drive more traffic for their websites which is effective in making new sales.

How Retargeting Works

Retargeting works on technical grounds by creating a list of customers through embedded JavaScript tags. All you have to do is to write a small JavaScript code and embed it on your website. The code works without disruptions because it is small and it runs in the background without the notice of the users.

Retargeting campaign

What good does this code bring for you?

The code maintains a list of visitors on your website. Ultimately, the retargeting ads providers will display ads to your customers on other websites to increase their interest in your products. You can also retarget your customers exclusively on social media sites to drive more traffic.

Why Retargeting is Essential to Get Back Your Lost Customers

Normally, only 2 % of customers make purchases on the first visit to a website. The rest of the customers are not sure about their choices, price to quality ratio of your products and the authenticity of your brand. For this purpose, you need to give a push to these customers so that they would come back to your website.

Retargeting campaign

So, how would you like it if you convert a visitor into a customer rather than a naïve person who does not even know about your brand?
Therefore, retargeting is essential to get back your customers because it requires less resource, generates huge traffic on your website and converts the already interested visitors into customers.

With an increase in the number of social media users, social media sites have become popular for retargeting ads. A large number of active social media users can bring good luck for businesses which are eager to retain their customers.

Here, take look at amazing statistics related to active social media users:

Retargeting campaign through social media

So, retargeting campaigns has become more interesting after an increase in the number of social media users because the competition between the companies is high and everyone wants the lion’s share in sales.

Now, take a look at these important things to consider while you retarget your customers.

7 Things to Consider While a Retargeting Campaign

Adjust the Advertising Frequency

Advertising Frequency is something that most of the advertisers neglect. There is a wrong perception that businesses need more and more retargeting ads to engage the customers. However, this perception creates negative advertising.

Take yourself as an example and imagine if you are targeted with ads every time you open social media networking sites?

Isn’t it annoying or frustrated?

So, you need to adjust the advertising frequency to keep continuity and persistence in the retargeting campaign. The visitors should be targeted with two to three ads per day. You cannot put all the visitors under this criteria. However, I have made it simple for you so that you get an overview of how to retarget the visitors with ads.

The best example of advertising frequency adjustment can be drawn from Pizza Hut which has modified the retargeting ads and only targets its customers with an appropriate amount of ads per day.

Retargeting campaign example- pizza hut

Keep Track of Buyer’s Journey

The buyer’s journey is the process through which a buyer goes from initial visit to purchasing. You must keep an eye on the buyer's journey to facilitate him throughout the buying process. Through this process, you convert a potential buyer into a customer. For instance, Starbucks keep track of buyer journey to strategies retargeting campaigns.

Retargeting campaign example- starbucks

So, a buyer’s journey can facilitate you in propagating you retargeting campaigns!

It is more like a sales funnel through which a buyer is converted into a customer. The retargeting strategies are an essential part of this journey. So, whether you are working to remarket your products for visitors or you are retargeting your lost customer, you can always utilize a buyer’s journey to make retargeting plans easy for you.

Here are some of the steps of a buyer's journey you may need to keep an eye

  • Create awareness about your brand
  • Create a sense of familiarity between the buyer’s choice and your products
  • Make your remarketing ads worthy enough so that the buyer considers them
  • Shift your potential buyers into the purchasing process
  • Make customers loyal towards your brand

Retarget Your Customers Using Social Media Networking Sites

Social media networking sites have become popular because billions of users use social media daily. The digital marketing strategies of businesses, companies, and brands nowadays contain social media marketing plans as an essential component.

So, keeping in mind a large number of social media users, you should focus your retargeting ads on them. The social media sites have already grabbed users’ attention. Accordingly, it is quite easy for businesses to remarket their products on social media because they do not need to start from scratch and attract users to a platform where they would apply retargeting ads.

So, start to modify your retargeting campaigns for social media sites.

You can guide your retargeting providers about your social media retargeting strategy to keep the things working by your remarketing plans. For instance, Uber retargets its customers on social media sites for better response.

Here is a look at Uber’s social media ad:

Retargeting campaign example- Uber

Make Creative Ads for Retargeting

Creativity is crucial to the marketing process. It is vital when you need to attract customers on social media sites. So, you should develop creative remarketing ads for the enhanced promotion of your brand. There is a long list of essential to be considered while making a creative ad.

However, we have made it easy for you by shortlisting some of the fundamental components of creative ads including:

  • Make your ads simple
  • Use customer-friendly content
  • Include high-quality dynamic images and videos
  • Include relevant content with details
  • Focus on creative ideas to make ads

So, creativity is everything when it comes to remarketing because your customer wants to listen and see something different from you. For instance, Nivea advertises the Nivea Night Cream with a creative advertisement which grabs customer’s attention. Here is a look:

Retargeting campaign example- Nivea

Make Priority List of Target Audience

The target audience is already trimmed with retargeting process discusses above. However, you need to attach priority to different target audiences based on their interaction with your website. In this regard, you can take the help of retargeting tools for making a precise list of visitors.

This strategy can save your money and resources of retargeting. With this technique, you will always end up getting a lot of customers onboard. It works on the basic principle of setting priorities for visitors who visited your website once, twice or thrice. Accordingly, the customer who visited thrice has more potential of making sales than the other one who visited only once.

For example, McDonald‘s retarget its customers by assigning priority based on customer interaction. Here is a look at McDonald’s advertisement:

Include emotional factor in retargeting ads

Here is a question for you!

What you seek in an advertisement?

Probably, you find an advertisement related to yourself when you would see an emotional element that is related to you. So, this is a strong strategy and component of retargeting ads to include emotional factors that attract the customers.

Nike’s advertisement presents an emotional factor to retarget its customers. Colin Kaepernick can be seen in this advertisement as an emotional factor with a quotation to motivate Nike’s customers. The motivational factor will be attached to several people who want to achieve something big in their life just like Colin.

Suggested Tools for Driving More Traffic from Social Media Sites by Retargeting Customers

There is a long list of tools that can help you to drive more traffic from social media sites. However, this article will provide you a list of three most utilized and effective tools that are used for retargeting customers on social media sites and other digital marketing platforms.

  • Google AdWords
  • Adroll
  • Facebook Retargeting with Custom Audience

These tools have different features that provide you the best retargeting techniques to engage a large number of customers.

Wrapping up on Retargeting Campaign

Retargeting has a lot of potentials to drive traffic from social media sites. A lot of users on social media sites get attracted to advertisements.

Interestingly, social media users also find advertisements because they also want to see products and service that are relevant to them. However, it is not as easy as it looks because the social media traffic needs a diversion which is provided with retargeting ads.

The retargeting ads create curiosity in customers to go back and scroll down a website for products of their choice. In this way, the businesses get the chance to retain their customers.

Accordingly, social media traffic is diverted to websites and sales are increased. Therefore, you should apply these retargeting techniques to convert your customers.

So, what is your favorite technique to drive more traffic from social media sites? Share your thoughts in the comments section below.

Why & How to Utilize a WooCommerce Conversion Tracking Tool

If you have a WooCommerce store, you must track every facet of your website so as to keep it optimized constantly. Unfortunately, there is not any dedicated tool that can help you do so effortlessly.

Luckily, with the WooCommerce Analytics Conversion Tracking tool, you can not only measure your website's metrics but can also use them to adjust your website's performance through techniques like retargeting your lost visitors or giving the most user-friendly experience to a certain group of visitors.

Now, let's go ahead and learn why and how you should measure WooCommerce Conversions.

So, Why Should You Utilize WooCommerce Conversions?

Here are the use-cases if you can measure the WooCommerce events:

WooCommerce analytics conversion tracking
  • You can use metrics like “Add to Cart“, “Add to Wishlist” and “Initiate Checkout” to retarget those visitors.
  • Use the Metric, ‘Purchase‘ to upsell or cross-sell your products.
  • Use the “Complete Registration” event to target visitors with Google Ads and emails.
  • Use the “Search Product” and the “View Product Category” to provide the most user-friendly experience to the visitors showing the relevant products that the visitor is interested in.

What Are the Events of Your WooCommerce Website You Should Gauge?

If you want to track the conversions of your WooCommerce website, you will have to measure certain KPIs. They are:

  1. Add to Cart: Get to know how many visitors are adding to their cart in your store.
  2. Initiate Checkout: See the whole picture of the number of people who are initiating checkout.
  3. Purchase: Know how many people are making purchases on your WooCommerce store.
  4. Complete Registration: You can also get to know how many visitors are completing registrations on your site.
  5. View Product: Visitors who are viewing certain products.
  6. View Product Category: You can see product categories that are viewed for a certain number of times.
  7. Search Product: You can determine products that are searched by the visitors.
  8. Add To Wishlist: You can track products that are added to wishlist by the visitors.

With a WooCommerce eCommerce Conversion Tracking tool, you can easily gauge these events.

How to Utilize the WooCommerce Conversion Tracking Tool?

Not to mention, the WooCommerce Conversion Tracking tool works as the integrated tool of WooCommerce and works in tandem.

In order to use the WooCommerce Conversion Tracking tool, you can follow this process:

Go to the WP Admin Dashboard > Plugins > Add New. Now search for the keyword, “WooCommerce Conversion Tracking“. After that install and activate just like any other WordPress plugin.

WooCommerce analytics conversion tracking

Navigate to WP Admin Dashboard > WooCommerce > Conversion Tracking > Integrations (Tab). After that, turn on the toggle bars for each platform you want to use.

WooCommerce analytics conversion tracking

In the free version, you will get 4 platforms. They are:

Facebook

Turn on the toggle bar for Facebook, then insert the Facebook Pixel ID. Then you will get the following events to track for free:

  • Add to Cart
  • Initiate Checkout
  • Purchase
  • Complete Registration
WooCommerce analytics conversion tracking

However, you will also find some pro features in the premium version. They are:

  • View Product (premium)
  • View Product Category (premium)
  • Search (premium)
  • Add to Wishlist (premium)

Google Adwords

After turning on the Google Adwords toggle bar, you will find the following events to track:

  • Purchase (free)
  • Complete Registration (premium)

Get the Account ID and paste it in the box. Now, if you are using the free version, you will be able to track only the ‘Purchase' event. The other option, ‘Complete Registration‘ is available in the Pro version.

WooCommerce analytics conversion tracking

If you are wondering how to get the Event Labels for Google Adwords then get help from this documentation.

Twitter

Turn on the Twitter toggle bar and you will get these events to track:

  • Purchase (free)
  • Add to Cart (premium)
  • Complete Registration (premium)

All you have to do is to check the events and use the universal tag ID to make it work.

WooCommerce analytics conversion tracking

The other events, “Add to Cart” and “Complete Registration” are available in the Pro version.

Perfect Audience (Premium)

The perfect audience is a pro feature in WooCommerce Conversion Tracking. Turn on the toggle bar to use it.

With this channel, you can track the following events:

  • View Product
  • Add to Cart
  • Initiate Checkout
  • Purchase
  • Complete Registration

All you have to do is to use the Advertised ID from the Perfect Audience and paste it in the following box.

WooCommerce analytics conversion tracking

Bing Ads AKA Microsoft Ads (Premium)

WooCommerce Bing Ads Conversion Tracking is also a pro feature in WooCommerce Conversion Tracking tool. The only thing that you have to do is to collect the UET tag ID and paste it in the box.

WooCommerce analytics conversion tracking

With this platform, you can track only the ‘Purchase‘ events on your WooCommerce website.

Adding Custom Platforms

WooCommerce analytics conversion tracking

If you want to add any platform outside of these Facebook, Google Adwords and Twitter you can use this option. You can get help from this documentation for any custom integration.

Please note that each time you make changes, don't forget to save those changes.

Bear in Mind

WooCommerce Conversion Tracking greatly helps you track your WooCommerce website's all the necessary events. The best part is that you don't have waste time by coding manually.

If you can get to see the data altogether, you can measure the weaker areas of your website and thus adjust those problems accordingly. If a free WordPress plugin comes up with these amazing functionalities, there is no reason a WooCommerce website owner is not going to adopt it.

How To Build A Startup Sales Strategy (With Top 5 Brands’ Case Studies)

Are you thinking of a startup? Do you find it difficult to take the initiative and become an entrepreneur?

If you are planning a startup and you encounter challenges; you need an introductory guide that would help you to devise an effective startup sales strategy.

Your sales strategy must comply with the digital marketing strategy. You need a marketing plan that helps you to generate leads and convert them into sales. So, our marketing tips for startups will provide you with the necessary helping material that can be implemented to get the most our out of your marketing strategy and business plan.

So, are you ready to take a look at marketing tips for small business owners? Or do you need help with your sales strategy?

Well, it is not so difficult, and we will make it quite easy and interesting for you. These tips are simple and easy. They help you to grab new opportunities through marketing immediately.

So, sit back and take a look at these tips that we have made easy for you.

If you haven't a marketplace yet, don't worry. We have articles that would guide you on how to easily build a marketplace and how to customize it with free tools.

Provide Appropriate Details about Your Products and Services

Your customers are your business support. Take them as a business pillar. Make things easy for them. Look back and remember the last time when you were a customer?

Did not you need details about the products and services when you were a customer?

Same thing goes for your customers. They are eager to learn about the things you sell. So, provide the best details and make things easy for them.
Your customers always love to hear from your company or brand. So, devise your startup sales strategy accordingly and add minor details that can facilitate customer’s understanding.

Want to facilitate your customers more?

Do not include irrelevant details in online advertisements. Make appropriate use of digital marketing strategy. The irrelevant details lose customer focus.

Be Precise!

Do not add the products and services that are not relevant or are in the planning stage. The customer needs accurate details. So, as an entrepreneur, you need to focus on minor things and make them useful for your customers. The incorrect details may disappoint your customers. So, there are chances that the customer would not come back to your platform because he did not get appropriate details about your products and services.

Take a look at how Forever21 has made provided a simple and detailed view of products and services to the customers:

Startup sales strategy

Use a Sales Funnel

Using a sales-funnel help you to track a customer’s journey towards sales. It is an important part of marketing tips for small business owners. So, the entrepreneurs must utilize sales funnel to maximize sales and keep track of changes in marketing strategies based on customer’s reaction.

Let’s take a look at how it works?

Sales funnels are used to generate leads and converting them into customers. The sales funnel process includes:

  • Lead Generation
  • Understanding the Aspects of Lead Generation
  • Implementing Lead Scoring
  • Examining Customer’s Behavior
  • Implementing Marketing Strategies
  • Converting Leads into Sales

Lead generation in sales funnels determines the quality of a lead. The further steps ensure customer's behavior and his tendency to interact with the company or brand.

So, you will get an overview of the customer's response. And you can make a comprehensive marketing strategy to focus on your leads rather than focusing on a large number of customers.
Let’s check the advantages of sales funnel!

  • Sales funnels save marketing and financial resources by telling about the quality of leads.
  • You can always have a look on customer activities.
  • You can keep track of customers for remarketing your products and services.

Here is an example of Drift, a live chatting service utilizing the sales funnels!

Startup sales strategy

Implement a Customer Management System

Customer data is an important aspect of digital marketing strategy. A startup must focus on customer data for the implementation of marketing and sales strategy. The startup sales strategy is based on a customer's interaction with the brand or company.

So, do you want your customers’ data integrated with your sales strategy? Or you need to compile customers’ data for updating your marketing plan?
Customer management system (CMS) is your thing!

CMS is an integrated management system that keeps a record of sales, customer interactions including feedbacks and customer data. So, you must implement a CMS to make things easy for you. You can always search and check for a particular customer in the CMS.

What else Can CMS Do for You?

A CMS is connected with databases, and customer interaction at every level with your company or brand is stored in the CMS. Accordingly, you can always keep track of customer data which helps you to make them loyal.
CMS can be used for remarketing purposes!

You can take a look at recent and past interactions of customers through CMS. So, preferably, you must remarket your products and services to those customers who are somehow distanced from your brand for a while.
To get the most out of CMS, follow these steps:

  • Make CMS simple and easy to use for employees.
  • Integrate digital marketing strategy with CMS.
  • Apply effective synchronization tools.
  • Keep the data updated.
  • Keep track of loyal customers

Here is an example of wellsfargo with an integrated CMS:

Make Strategic Partners

Strategic partners are helpful for the promotion of products and services and boosting sales. Strategic partners help startups in selling their products and services through cross-selling.

So, grab the opportunity and make some effective strategic partnerships!

Now, take a look at how to make strategic partners?

You must make public relations and attract other businesses through attractive ideas that can be beneficial for them. It is more like a win-win situation. You get something for giving something.

So, watch out for companies offering complementary products relevant to you.

You can also promote your products and services together if there is a symmetry between the products and services. Take a look at some of the benefits of a strategic partnership for boosting sales:

  • Startups can take benefits from cross-selling.
  • Startups can promote their ideas, products, and services.
  • Growth in Sales.

Here is the best example of strategic partnerships of Uber and Spotify to improve sales growth:

Startup sales strategy

Create an Effective Social Media Marketing Strategy

Social media marketing has become an effective part of the sales strategy. You must make a robust social media marketing strategy for generating leads and making loyal customers.

So, utilize social media platforms including Instagram, Twitter, Facebook, etc.

You need to implement digital marketing strategies to maximize the number of followers on your social media accounts. Social media marketing is a key player in changing the destiny of startups.

So, do you need to boost sales through social media?

Here are the steps you need to follow to maintain a strong presence on social media platforms for boosting your startup sales strategy:

  • Know your Audience
  • Publish a mission and vision statement of your startup
  • Regularly update social media accounts with posts related to industry updates and details about your products and services
  • Publish posts to take feedback
  • Track and Analyze your customers
  • Optimize social media strategy by your sales strategy
  • Provide customer support in comments

Here is how Red Bull is effectively taking up a vigorous social media marketing strategy to boost sales

Startup sales strategy

Implement a Customer Loyalty Program

Loyal customers are a blessing for new businesses. As, an entrepreneur, you must focus on making customers loyal through customer loyalty programs.

So, do you want to spread a word about your product or service?
Your loyal customers can do it for you free of cost!

Loyal customers keep spreading good words on behalf of your brand. So, you need to invest on your loyal customers for fruitful results.
Let's take a look at how to keep the customers loyal?

  • Take feedback and resolve issues on a priority basis
  • Keep in touch
  • Give occasional offers and discounts
  • Manage loyal customers through customers loyalty programs
  • Keep a track on sales and growth prospects.

Let's take a look at Starbucks Customer Loyalty Program, Starbucks Rewards:

Startup sales strategy

Now, Take a Look at How 5 Top Online Brands make Their First Sales:

Limeroad

Limeroad an online brand makes use of handpicked scrapbook catalog by users. The users can make fashion catalog using scrapbook features embedded on the website.

Isn’t it interesting?

Limeroad has applied the best sales strategies to keep users interested. So, the brand makes its first sales using handpicked customer catalog.
Here is a look at how Limeroad has managed to grow the sales!

Startup sales strategy

So, are you looking for a related idea or this kind of marketing tips for startups?

Read our article at its fullest and give us feedback about the ideas we shared with you.

Pier 1

Pier 1 is an online brand of household goods, accessories, and furniture. It has emerged from a small portfolio to a large brand with multiple products and services.

So, how does Pier 1 make the first sales?

Pier 1 has embedded the basic idea of discounts, offers, and coupons to promote its products and services. So, the results are amazing. With thousands of customers and an ever-increasing portfolio of products and services, It has become a renowned brand within no time.

So, what else can be simpler than just offering discounts and boosting sales?

The idea is simple yet effective enough to attract customers. Here is a look at how Pier 1 is offering discounts:

Startup sales strategy

JOCO Cups

Very precise information is provided by JOCO Cups on its website. The use of images and details related to products is very impressive.

JOCO Cups has attached an environmental concern with its products!
It is an effective way to boost sales and set growth targets for your business. The website with in-depth knowledge of products is what JOCO Cups is offering to its customers for sales growth.

So, isn’t it a good marketing tip for business owners?

It is indeed one of the best marketing tips for startups. The idea is simple yet effective.

Here, take a look at JOCO Cups website:

Startup sales strategy

Harry’s

Harry’s is an online store offering shaving products. Their website is simple and attractive. It offers unique ways to customize shaving products according to the needs of the customers.

So, how would you like it when you customize the products according to your needs with some simple clicks?

It is an attractive idea, and the brand has increased its sales through it. Here is a look at Harry’s website:

Grayers

This is an online shopping store for clothing and accessories. Grayers offer 15% discount on first order. This is an attractive idea implemented by Grayers to boost sales.

Grayers also offers an interactive and user-friendly website that is highly optimized to offer the best user experience.

Here is a look at the Grayers website with a 15% discount on first order:

Bottom Line on Startup Sales Strategy

Entrepreneurship needs tumultuous efforts to climb the success ladder. However, the most important part of this success ladder in entrepreneurship is sales.

Whether you are selling products or offering services, you will need an incredible sales strategy to generate revenues.

Therefore, entrepreneurs must focus on their sales strategy to increase customer interaction and sales. In this regard, these tips will help you to manage your sales strategy effectively.

What’s your favorite tip to make sales for startups? Share it in the comments below.

CTA Best Practices With Killer Copywriting Ideas

Today, marketing is all about smartness. People now make decisions depending on their own choices. You can’t force them, can’t even hope getting expected sales by only informing them about your products or services.

Digital marketing or online strategies play a major role in today’s overall sales game. And one of the best ways of digital marketing is using CTA or call to action button.

When you are in the market with your products or services, you should follow inbound marketing and growth hacking practices. And for both of them, useful CTAs are the must.

So, what is CTA?

CTA Buttons at a Glance

CTAs are actionable ways of making decisions or setting priorities. It helps both the marketers and customers to interact with each other in a meaningful way.

Using a CTA, you can tell people what you want from them or encourage them to go forward to meet their needs

On the other hand, CTAs help the consumers to learn more about a specific product or service they want or save by adding to cart to take action next time or simply go ahead with their buying decisions directly.

CTA best practices

More precisely, a CTA is a meaningful way of connecting-making communication between what you want and your customers need.

A CTA button tells people how to accomplish their goal and let you increase your conversion, click-through-rate and finally, generate desired leads and sales!

Types of CTAs and How to Use Them

Usually, when you listen to the word CTA, you may find some ‘ colorful buttons’ in your mind and memory, various type of! Yes, CTAs are broadly used in the form of buttons. But these aren’t limited on. We will try to take a deep look into this in the last part of this post.

CTA best practices

CTAs are anything that helps you take actions or make a choice. So, CTAs aren't only text or color, hyperlink or a GIF. CTAs are a mixed form of text, color, hyperlink, etc. and broadly used as buttons.

Now, check out some common CTA buttons we are familiar to.

  • Add to cart button
  • Start the trial button
  • Download button
  • Learn more button
  • Sign up button
  • Get the demo button
  • Buy Now button
  • Please Share button
  • Watch Now button
  • Listen to the show button etc.

Any direction, request, order, helping word or phrase that let you make your next move is a CTA. So that you can understand the broad area of using these CTAs.

Why CTAs are so Important for Marketers?

You are already aware of the benefits of using actionable CTAs. Have a look at below data that would blow your eyes.

  • Over 90% of visitors who read your headlines, also read your CTA copy
  • Emails with a single CTA can increase clicks of 371% and sales 1617%
  • Preparing CTAs to look like buttons created a 45% increase in clicks for CreateDebate
  • Adding CTAs to your Facebook page can boost the click-through rate by 285%
  • HubSpot found that anchor text CTAs increased conversion rates by 121%


Between 47% and 93% of a post's leads come only from anchor text CTAs. And 83%-93% of each post's leads come from anchor text and internal link CTAs.

  • For KISSmetrics, a CTA button within a video content gets 380% more clicks than their normal sidebar CTAs.
  • By forcing visitors to watch an informational video on their services before presenting a CTA, Kimberly Snyder increased conversions by 144%!

Sources: HubSpot, Copyblogger, Unbounce, WordStream, AdRoll, QuickSprout, etc.

How to Write a Call to Action and Make It more Effective

Selecting a perfect word or phrase is very important for an effective CTA button. While going to write a CTA button text, keep its main purpose on your mind- why would you add this button to your site?

  • Get more subscribers
  • Boost sales or
  • Just take them to another piece of your content?

When you are clear about your purpose, decide about where to place it? It’s important because you need to choose a word or prepare an actionable sentence according to the place you will set it. You can select actionable call to action words from the list below prepared by CoShedule, shared on Pinterest.

call to action words
Powerful Call to Action Words

Now, consider these things to write an attention-grabbing CTA.

Be Clear, Use Strong Command Verbs

Be as clear as possible and use active words that relevant to your industry. If you want to sell, you should choose words like Buy, Shop, Get, etc. On the other hand, you should write Discover, Learn or Sign up, etc. if you want to increase your subscribers. Check out some examples.

  • Try our free trial
  • Reserve your seat
  • Download whitepaper

And don't forget to use 1st person while and where it’s possible.

ContentVerve saw a 90% increase in click-through rate by only using 1st person phrasing- ‘Start my free 30-day trial’ instead of ‘Start your free 30-day trial.’

Size and Color of Your CTA Buttons

CTA best practices

Size and color of your CTA play the most significant role. Always try to use perfect size and bright color in your CTAs. When you are designing your CTAs, consider where to place it. CTA buttons’ size depends on where would you place it. Not so big, not so small, try to keep it smart enough to easily grab people’s attention.

CTA button example
Example of smart CTA on Midium's home page

According to Yahoo small business– Red, Green, Orange, and Yellow are the most used colors in CTAs across the world. You can also use Blue as it’s also eye-catching. And the worst colors in CTA buttons are Black, White, and Brown.

CTA best practices

Nail Patel Says-

Focus instead on two things: noticeability and value. People want to know exactly how to take action. That’s the whole point of the CTA

You know that colors vary from sites to sites regarding the background and landing page design. You should care about these things from the 1st day of your online journey. Check out some stats.

  • SAP has found that orange CTAs boosted their website conversion over 32.5%
  • Performable found that red CTA buttons boosted their conversion by 21%
  • Brafton made design changes that focused on relevant and well-placed CTAs by-

-Adding CTA buttons to article templates increased their revenue by 83% in one month.
-Ecommerce conversion rate of Brafton increased by 22% quarter over quarter.

-Average order value for blog readers increased by 49% in every quarter

  • Reducing clutter around their CTA increased Open Mile's conversion rate by 232%

Sources: Neil Patel Blog, QuickSprout, etc.

Create a Scene of Urgency & Highlight the Immediate Benefit

One of the most significant ways to easily grab customers and encourage them to make decisions faster. Your perfect-touchy words or a short term discount can increase your sales quicker than ever.

Try to use the words that are able to create a scene of urgency or highlight the immediate benefits. Use phrases like-

  • Get it now!
  • 50% off today only!

FriendBuy got 34% increased signups by adding anxiety-reducing content and explaining key benefits next to their CTA.

Get Fancy with CTA Graphics

A graph or arrow in your CTA can affect your click-through rate. Check out below CTA button designed by Crazyegg.

cta button examples

Helzberg Diamonds saw a 26% increase in clicks by adding an arrow icon to their CTA buttons.

Focus on Value and Be as Specific as Possible

While writing a CTA copy, you should focus on value. If you couldn’t describe the proper value of your products or offerings, even your attention-grabbing words could fail to get the desired result.

CTA best practices
MailChimp‘s CTA practicing

It’s not so easy but try to use words that are able to describe the proper value with being attractive enough.

Invite Readers Inside and Get Personal

Another significant thing you shouldn’t avoid is inviting your audience inside and get personal as much as possible. Making personalized or smart CTA means using different copies to attract different groups of audience.

You know some variables like 1st time or referral visitors, people who browse some of your pages before or who are already using some of your products. If you can target them separately, this would help you a lot.

According to Hubspot- personalized CTAs could convert 42% more visitors into leads than untargeted CTAs.

Keep No-obligation or Try to Minimize the Risk

When you are directly selling something or encouraging to download or something like that, you should clear confusion or help them to be tension-free by adding some extra words or a sentence.

CTA best practices
Check the line below their CTA button

For example, when you are adding a Download button to your products’ landing page, just add a short sentence below the main copy of your CTA- ‘This will take only 30 seconds’.

If you are inviting to buy them one of your products, you can tell them how much discount/bonus offer they are getting or just how wonderfully they would get benefited by using this.

More Effective Tips You Should Consider while Practicing CTAs

  1. Include secondary images with your CTAs
  2. Try to create curiosity and anticipation
  3. Avoid friction words in CTAs
  4. Large and legible text is better for direct selling CTAs
  5. Your CTA copy shouldn’t so long
CTA best practices
2 buttons, several copies

6. Make your CTA button more attention-grabbing than others, if there are other buttons on the page
7. Never force readers to backtrack, because it could annoy them
8. Place CTAs according to readers natural flow and your language style (right-left)

Where to Place Your CTA Buttons

Your CTA buttons’ copywriting and design is ready. You have chosen the right color regarding your audience perspectives and landing page design. Now is the final step of placing and setting up your CTAs in the right place to grab more attention and gain the desired conversion.

Since your primary objective is grabbing their attention, you should choose the most visible place of your site, even it could be negative for some reasons.

Check out some places where you can place your CTAs.

  • At the start of the page
  • At the end of the content
  • In a sidebar
  • At the middle of the content
  • In the welcome gate
  • In Email templates

Not only a place, but you should also consider both place and time (situation) for using your CTAs.

Set up CTAs-

  1. Where you need a social share
  2. When people are about o leave
  3. Use exit-intent popups to grab more conversion


Have a look at Grow & Convert’s experience and use cases on CTAs. They measure their conversion rates for certain CTA locations-

  • Sidebar: 0.5-1.5%
  • Generic, end-of-post: 0.5 – 1.5%
  • Pop-ups: 1 – 8%
  • Sliders and bars: 1 – 5%
  • Welcome gates: 10 – 25%
  • Feature box: 3 – 9%
  • Navbar: varies

Neil Patel found that users prefer to learn about the offer before clicking a CTA – placing their CTA above the fold decreased conversions by 17%

So, How Will You Make Your CTAs Stand Out?

Let’s take a look at a few key CTA design factors. Most people agree that you should-

Use white space (blank) effectively so that your button would stand out

Ensure that your CTA button contrasts with the colors on the rest of the page.

If necessary, frame the button to create contrast

Pay attention to the size of the button- it has to be legible but not overwhelming.

Get more Real-World Examples of Useful CTA Practices

Performable got a 21% conversion lift by changing the color of its CTA button.

SiteBuilderReport increased conversions around 14% by removing a single word from their CTA.

SAP redesigned a download page and found that adding the word ‘free’ and removing difficulties made CTAs work better. The page variation with a large, orange button boosted their conversions by 32.5%.

Wrapping Up on CTA Best Practices

Whether its a blog, eCommerce marketplace or a site for any other purpose, CTA buttons are always important to engage with your audience. For marketers, there is no chance to ignore actionable CTA practices.

When you are going to use a CTA, try to write a powerful copy, select an attention-grabbing color and finally apply it in the right place. These combinations would help you get desired results.

In this post, we have tried to cover almost all the significant things that would let you ensure CTA best practices. Now it's your turn to play and win!

The Complete Beginner’s Tutorial to Creating an AI Bot on Facebook Messenger

AI or Artificial Intelligence has become a buzzword these days. And Facebook chatbots are no exception to artificially intelligent technologies. For a smooth and well-rounded marketing strategy, this is something you can't steer clear of.

Moving forward, using a chatbot has become a standard when it comes to prompt customer support and happiness. In this article, we will define you what a Facebook chatbot is and how you can set a chatbot for your facebook page's messenger. Now, let's go ahead.

What Is a Facebook Messenger Chatbot?

Facebook Messenger Bot Tutorial

Facebook messenger chatbot is an artificially trained bot that mimics human intelligence level and converses with your visitors or customers without even the need for any human assistance.

For this purpose, chatbots always try to hide the fact that they are artificially trained bots when they are serving or reacting to its users.

Why Do You Need a Facebook Messenger Chatbot?

As a business professional, you should streamline your marketing and customer support system with a facebook messenger chatbot to have an edge over your competitors.

The users of Facebook Messenger is almost equal to the entire number of users of Instagram, Twitter, and Snapchat together.

Facebook Messenger Bot Tutorial
Source: Statista

Thus, you should definitely take the advantages of the Facebook messenger to your good book.

Here are some of the predicted use cases for chatbots that can be pretty useful for you:

  • Getting a quick answer in an emergency.
  • Resolving a complaint or problem.
  • Getting detailed answers or explanations.
  • Finding a human customer service assistant.
  • Making a reservation (e.g. restaurant or hotel).
  • Paying a bill.
  • Buying a basic item.
  • Getting ideas and inspiration for purchases.
  • Adding yourself to a mailing list or news service.
  • Communicating with multiple brands using one program.
Facebook Messenger Bot Tutorial
Source: Convince and Convert

Here Are Some of the Basic Benefits of Facebook Page Bots:

Chatbots are a proven way to provide a far more personalized experience and ensure much more customer engagement. Here are a few benefits:

  • Mobile friendly customer service.
  • Integration to e-Commerce platforms to increase sales.
  • Automatic sending and receiving text and images.
  • Parsing information to actionable steps.
  • Providing answers with predetermined questions.
  • Being able to send bulk push notifications.
  • Offering in-depth analysis performance of the chatbots.
  • Chatbots become smarter with more usages.

How to Create a Basic & Simple Facebook Messenger Bot

We assume that you already have a Facebook page. If you have one, you can easily set a basic facebook auto reply bot from the page settings. Now, let's begin the facebook messenger chat bot tutorial:

First off, click on the dropdown button and select the page that your are going to set the chatbot for.

Facebook Messenger Bot Tutorial

Click on the Settings option.

Facebook Messenger Bot Tutorial

Next, click on the Messaging option:

Facebook Messenger Bot Tutorial

After that, You will get 3 settings for the chatbot:

  1. General Settings
  2. Response Assistant
  3. Appointment Messaging

Configuring General Settings

Now, turn on the “Prompt people to send messages” and “Help people start a conversation with your Page” toggle bars.

Facebook Messenger Bot Tutorial

Prompt people to send messages

This will help your people with a number of ways (Such as open chat window) to send you messages while you are online.

Help people start a conversation with your Page

This option will help your audience use frequently asked questions to begin a conversation with you with ease. The coolest part is that you can edit the FAQs (Frequently Asked Questions) with your own taste and can add multiple questions as well.

Facebook Messenger Bot Tutorial

After finishing editing, don't forget to save the changes.

Configuring Response Assistant

This is the most effective and useful part of the Facebook messaging settings. In this section, you will get three more options. They are:

  1. Send instant replies to anyone who messages your Page.
  2. Let people know when you don't have access to your computer or phone.
  3. Show a Messenger greeting.

You will have to turn the toggle bar on in order to keep them functioning as indicated below with red marks:

Facebook Messenger Bot Tutorial

Send instant replies to anyone who messages your Page

After turning the toggle bar on, your audience will get instant messages showing that you will respond to them as soon as possible. However, you can easily edit them with the Change button:

Facebook Messenger Bot Tutorial

Now, you will get the message editing option with a preview of the message:

Facebook Messenger Bot Tutorial

Edit the message in the way you want. You can also add personalizations in the message text using the ‘Change‘ button. Finally, hit the ‘Save‘ button.

Let people know when you don't have access to your computer or phone

With this option, you can let your visitors know that you are not in front of your device and thus can't give them support instantly.

Show a Messenger greeting

Facebook Messenger Bot Tutorial

You should use this option if you would like to greet your visitor who is on the first time with your page's messenger. You can also edit this option, personalize and save it at your disposal.

And that's it! You have created a basic Facebook bot for your business page.

How to Create an Advanced Facebook Messenger Bot with Chatfuel

You can easily create a Facebook Messenger with Chatfuel while having fun during the process.

I'll not only show you the walkthrough of creating a messenger bot but also guide you with a strategy so that you can grow a good number of audience with it.

It will take only a few minutes to set up the bot but you will later discover a lot of great and exciting ways to maneuver it more efficiently.

Step 1: Sign up for a Chatfuel Account with Your Facbook Account

Facebook Messenger Bot Tutorial
Chatfuel’s homepage

First off, visit the homepage of Chatfuel and click on the “Get started for free” button.

Facebook Messenger Bot Tutorial

After that, you will be prompted to log in to your Facebook account and you will then have to confirm your Facebook account ID to proceed.

Facebook Messenger Bot Tutorial

Chatfuel will receive your profile picture, email and name. However, it will not let the app publish itself on your Facebook timeline. So, rest assured!

Step 2: Link Your Facebook page

At this stage, you will have to link your Facebook page. To do so, select your Facebook page by checking it and then hit the ‘Next' button to go forward:

Facebook Messenger Bot Tutorial

Next, Chatfuel will show you all the details that they will do for your pages. Keep all the toggle bars turned on. Now, hit the ‘Done‘ button to go to the next step:

Facebook Messenger Bot Tutorial

Then, you will get a success message showing that you have now linked Chatfuel to Facebook. Click ‘Ok' to proceed:

Facebook Messenger Bot Tutorial

After the successful Facebook login, you will be taken to the Chatfuel account dashboard. Now, to finalize the addition of your Facebook page hit the ‘CONNECT TO PAGE‘ button.

Facebook Messenger Bot Tutorial

For now, we will be using the free version. You can later buy the PRO version down the road:

Facebook Messenger Bot Tutorial

Step 3: Create a Messenger Greeting

Now, you will have to create a welcome message to greet your customers (We have already shown it though). This is very important because it guides your users on what to do next without thinking much.

  • Go back to your Facebook page > Settings > Messaging
  • Now switch the Show a Messenger Greeting toggle bar to Yes
  • Now, click Change
  • Now type the greeting message for your user, and then save the changes.

Step 4: Create a welcome message

You have to configure a welcome message for each session your users start a chat session with the bot. Fortunately, in Chatfuel, you can easily greet your customers with a welcome message using your first name. Follow these steps:

  • Navigate to your Chatfuel dashboard and then click on Welcome Message
  • Add your preferred welcome text to the box. For example, “Hi {{first name}}, may I know what are you looking for?”

That's all. You don't even save the changes by hands because it is saved automatically. To check how it works, you can visit your Facebook page and use the Message button to test its efficacy.

Step 5: Create a default reply

Sometimes, your Chatbot will fail to answer too critical questions. To answer these types of questions, you will have to set default answers to help them what to do next. For example, you can set the replies to contact your support team, rephrase their question, use email or phone number to contact the helpdesk, etc.

Follow these steps:

  • Go back to your Chatfuel dashboard and select the Default Answer button.
  • Now you will find a set of placeholder texts. Change the texts to something more friendly. For example: (“Pardon me. I’m can not help you out but I am forwarding your queries to the customer care department. Please be patient.”)

Again, your changes are saved automatically.

Step 6: Unleash the Power of AI

Facebook Messenger Bot Tutorial

You will feel the greatness of Chatbots when they can understand almost all the queries your customer ask. And this is where the concept of AI comes to the play. Since Chatfuel uses keywords to train its AI system you will have to feed some keywords to get the most of its AI system.

Follow these steps to train the AI system of the Chatbot:

  • Navigate to the Chatfuel dashboard, select Set Up AI > Add AI Rule
  • Now add a keyword that your customers are likely to use like ‘Refund policy’ in the If User Says Something Similar To box
  • In the accompanying Bot Replies with Text box, enter a useful reply like “We have no question asked policy but it is void until the product has the valid license period,” together with a link to your refund policy documentation page.
  • Now that you know the process of adding keywords, you should keep training the bots for as many keywords as possible so that the AI system gets more efficient over time.

Bonus Tips:

You can take help from your customer care department to get the most frequently asked queries from the user to train the AI system.

Step: 7 Add a Message button to your Facebook page

The Message button does not appear automatically and so you have to set it up manually in order to make it work. Follow these steps:

  • Log in to your Facebook account > Select your page > Add a Button.
Facebook Messenger Bot Tutorial
  • You will get a popup window, select Contact You and Send Message option from therein:
Facebook Messenger Bot Tutorial
  • Select Messenger and hit the Finish button.
Facebook Messenger Bot Tutorial

Now, the Send Message button will be discoverable publicly and your users can start chatting with the bot.

Bonus Tips:

The best part of Chatfuel is that you can embed it on your website to conduct messenger-based marketing.

To this end, you can follow their tutorial and documentation so that you can use Chatfuel on your website.

Ending Thoughts

We hope that this guide will help you set the Facebook messenger bot well on your website. Besides, the user interface of Chatfuel is also friendly enough and you will find everything under your belt quickly.

Finally, I would like to say that building the AI Facebook messenger bot will not cost you arms and legs and it is actually worth the investment. That's because you don't have to spend too much on hiring new customer support employees.