Customer On-boarding Process: Here’s What You Should Care about in 2020

Is it a reasonable game-plan to find new customers every day? What good it will be if people purchase your product once and never come again? 

According to a Gartner report, 80% of the company’s future revenue depends on 20% of existing customers.

It’s crucial to practice a fruitful customer onboarding process that makes them attached to your service, giving positive feedback, and feeling an urge to build kinship toward your business. 

The first interaction writes the whole course of your forthcoming relationship with a customer. After someone shows interest in your product, you need to nurture him through continuous activities that focus on improving his knowledge of that product.  

So if you aren’t addressing customer onboarding as a serious issue yet, we don’t want you to fall apart. Here in this post, we will show you how to develop and practice such a process that sticks and help to increase customer retention nonetheless. Keep reading.

How Onboarding Works

The customer onboarding process starts from the very touchpoints when a visitor lands on your website for the first time. 

Firstly, it includes impressing clients to purchase, then keeps them connected, help them learn the product and how to get most out of it. Secondly, you need to solve their issues, provide technical support if necessary. And finally, do whatever it takes to earn trust and make them acquainted with your service. 

In a nutshell, customer onboarding is a set of activities that involve aiding customers to understand your product, giving information step by step through emails, guidelines, tutorials, videos, or live chat, etc.  

The onboarding cycle starts before the purchase, then beyond the post purchasing stage, and keep going on.  

The Importance of Following a Customer Onboarding Process

Having a data-driven and reliable customer onboarding process means you will ensure a low churn rate and on a way to building your brand reputation. 

The top 3 reasons for a 53% churn rate are- poor onboarding, failing to build a strong relationship, and lack of authentic customer service. 

causes-churn

The customer onboarding process demands you to take care of every single customer, give them a feeling that you really want to improve their product experience and provide the relevant information gradually. 

That’s how it works. If you are not convinced enough, let’s get straight to some magnificent stats on the importance of customer onboarding. 

  • 82% of customers left a business if they face bad customer experience. 
  • It’s almost 16X more expensive to create a long term relationship with a new customer than curate and cultivate the relationship with an existing one.  
  • The worldwide value of average lost customers is $243. 
  • It cost 5x more money to acquire a new one than to keep a regular customer. 

Emphasizing your customer onboarding is a potential way to establish long-lasting customer relationships. And, if you already have one but don’t get the desired results, it’s high time to renovate your whole process.

Set Your Customer Onboarding Strategy

People tend to abandon a product they don't understand clearly. And, people love to get along with things that deliver the values they have been promised. 

As you are not going to let your users abandon the site before converting, you must keep them to a continuous success funnel. 

It is all about attaching people step by step in your onboarding cycle. As a business owner or marketer, you need to think from the customer’s perspective. 

process-online

Before you are going through the activities to get your user familiar, there are some key customer onboarding best practices that need your certain attention.

Know Your Customer

Until you know how your customer perceives things, what is their early experience with a similar product, and the pinpoints that stimulate their purchasing decisions, your chances are low. So it’s your first task to gather as much information as you can, conduct research, try to know what makes them enthusiastic to buy a service. 

Well, how to get that information? You should read similar product reviews on various platforms. When they opt-in to your website, make individual research on their online activities, participation on social media, etc. 

Set the Bar of Expectation

Never promise for something you are not capable to deliver. Avoid sugar-coating your offer. Be specific, be honest. Say exactly what you have and how your features and service can play a sufficient role in your client’s success. 

You may ask, why would I do that where boasting can hit the right cord and increase sell? 

Well, here your intention isn’t selling a product for one time and get past a customer. So, if you boast about a factor and when the time comes, fail to give it, can you imagine what happens? 

On the other hand, if your customer knows what he can achieve or not, he can make himself prepare for any circumstances. 

Set Customer Oriented Goals

Ask your customers what are their success metrics. Set your onboarding goals centered around those metrics. You will gain two advantages from it. One, it will let create a feeling amongst your customers that you truly doing business to make them successful. Two, your growth will be based on their satisfaction. 

Establishing value

People care for values. Before they purchase your product, you should get them to learn and realize the utmost values your product may add to their achievement.

One of the best ways to emphasizes values is by giving them examples, show them how other individuals or company get benefitted from your business. You can share specific use cases, documentation, or free training courses (if it is possible) to brandished yourself.  

Consistent Communication is the Key

After sending a welcome email to a customer, you can send him essential guidelines by maintaining a stable email sending frequency. 

There is a thin line between a balanced or chaotic communication effort. You shouldn’t poke your customers each hour of the day. Also, you shouldn’t let someone detached from your learning attributes. A fine balance and wise approach is the key here.

Do something so stimulating that your customer feels free and enjoy every approach you made to them.  

Success Measurement

Measuring success get us to improve our weaknesses and guide us where to focus more. Suppose you are following a customer onboarding process but don’t measure all the efforts, the chances are high that you won’t progress as you aiming at the beginning. 

Some of the key metrics you ought to find out are the Churn rate, Lifetime Value of a Customer, Retention Rate, Customer Survey or Loyalty through Net Promoter Score (NPS). 

Top 7 Steps to Establish a Successful Customer Onboarding Process

For any type of digital business, customer onboarding has two core milestones. One, when a customer signs up for your product for the first time. Two, when your customer gets the very first success by using your product. You need to achieve these milestones before your customer gets along with you and make decisions to stay with your product for a long time. 

From the first interaction to last (though you don’t know and should expect it may keep going), there are some crucial steps to guide the customers. It’s essential to maintain a strategy while sharing product information. For example, people can’t grasp a product’s technical specifications unless they ask for it. 

Well, let’s take a look at these steps to establish a fruitful customer onboarding process in your company. 

Send a Welcome Email as the Initial Catch

74% of people expect to get a welcome email after they are opt-in for a product. So it’s inevitable. Welcome emails have a magnificent 91.43% open rate.  

When one of your customers purchases your product, they expect an assurance from you. You should let them know that you are so thankful that they choose your product over others, and you will not let them down. 

You can look at this welcome message from the renowned WordPress project management plugin WP ERP. It will help you to understand how to greet a customer in the first place.

welcome email

Help Your Client With Product Setup Guideline

You can add a user guide in your welcome email. The email example we’ve shown above has used this technique. They add a CTA button with an in-depth product setup guideline. The intention here is to aid a customer to learn the product setup step by step.

Though, it’s also great to send the product setup guide in your next email. One best hack you may apply, make this tutorial or setup wizard simple and optional. 

Include Information on How to Get the Best of it

When a customer buys your product, and get into their dashboard, they will see all the features and maybe feel a bit scattered on what to do at first. Because all the info fields will be empty and it’s normal for them to get confused. You don’t want to let your customers wandering around alone in this stage. 

WooCommerce Multivendor Plugin Dokan is doing an amazing job in this regard. They add a help section directly to the user dashboard. 

dokan help

This step will guide any user to utilize all the features they need to the highest.

Interactive Product Learning Tips

We have emphasized consistent communication earlier in this post. Though, here we want to include consistent product learning guidance as one of the most crucial steps in the customer onboarding process. You should provide these learning tips gradually. And, it must be interactive. 

You should follow the customer interaction with your product. At any stage, if they face an obstacle, you should solve their issue as soon as possible. 

Some of the best ways to provide interactive product learning tips are- sending them video tutorials and infographics, inspire customers to submit support tickets and employ instant support, etc. 

Build a Q & A Section and Powerful Product Data Centre

A data center or knowledge base helps any interested people about your business to learn simultaneously. It should be such resourceful with information like your product’s technical specifications, documentation, customer reviews, detailed set up guidance. Besides this informations, you must launch a Q & A section where anyone must find all the possible questions and answers regarding your product. 

Sending Product Update Email and Offers

Product updates are a continuous process. It intends to improve customer experience and increases brand value. Whenever you release an updated version of your product or introducing a new feature, let your customers know this. Also, show them the necessary steps on how to utilize this new update or feature in the simplest way. 

On the other hand, get your user to feel more excited by sending offers on various occasions or festivals. Also, let them know if you have made any achievements. 

For example, Dokan shares greetings and offers a few days ago when it touches the milestone to have 30000+ active marketplace around the world.

dokan shares success

Celebrate Each of Your Client’s Success 

Your company grows with your clients. And, at the beginning of your customer onboarding strategy, you have set customer-centric goals. So, each time one of your product user making a success or gain, you should celebrate it. 

You can send congratulatory emails or calls, tips on how to improve the strategy to grow more. The intention of this step is to spread the idea upon your business people that they are getting success and you consider yourself an essential part of it.    

Wrapping Up

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

– Jeff Bezos

It needs an ongoing effort to develop the perfect customer onboarding process. We believe now you can plan and execute your own way. 

As it is been said, never stop learning and improvising, you should find yourself on this growth funnel. If you want to strengthen the user experience, the only way is to improve your service and let them understand it. 

So tell us what do you think right now. Do you have any questions left? Don’t forget to put your questions or idea in the comments section. 


Adopt Subscription Business Model in 2020: Why Should You Charge for Online Content?

Subscription is a process that offers periodic access to a product or service. It can be yearly, monthly or seasonal. Subscription Business Model is picking up speed gradually because you can turn your visitors into customers with it. To clarify, this model has a basis for expecting some consistency.

Subscription started as a way for newspapers and magazines to rope in readers. However, it has then gradually evolved into a strategic approach for a business to manage revenue, growth in a wide range of industries.

Subscriptions increases customer lifetime value.

So it is clearly visible why people are leaning towards subscription business. You can create a long-term relationship with your customers, that will go beyond a single transaction. Therefore, they will continue to do business with you.

Subscription business model

So, let us see why Subscription Business Model in WordPress has become so popular.

The Recent Growth of The Subscription Business Model in WordPress

Imagine you have a site that is flooded with daily visitors. What if you could turn them into potential customers. This exactly what Subscription does. Not only it reduces the risk of the business but it also provides early payment from customers.

Subscription pricing can make it easier to pay for items that are expensive. Since customers can pay for over a period of time and thus can make the product seem more affordable.

In the last five years the subscription eCommerce market has grown 100% a year.

That is quite an extraordinary fact. Also 15% more users have signed up one or more subscriptions to receive more products on a recurring basis.

You can understand from these facts that why the Subscription-Based Business Model has become so popular. Let us see what this model can do for your business.

Building Customer Relationships

If you can create a strong relationship with your customers then what more can you ask for. When a strong bond is established, the customers become loyal and stay true to your products.

Customer Relationship_Subscription Model

You can easily create a direct relationship with your customers using Subscription. Because it gives you an opportunity to form that kind of relationship. You can easily collect feedback from your subscriber's overtime on your products. Which will give you ample chance to improvise your products to your customer's liking.

Get Customers From Any Channel Using Subscription

When you are thinking about marketing your site or your products you think about all the channels you can use. However, if you don't have the right techniques than it may not be fruitful.

subscribe through any channel-Subscription Business Model

That is where Subscription comes in. You can easily establish fast, simple and automated customer acquisition from any promotional channel using a subscription.

But make sure you have the system that supports maintaining all the channels.

Value For Money with Subscription Business Model

Suppose you are running a site that sells WordPress themes. Each theme goes for $7. So, if you sell a theme then you have to provide support for that theme lifetime for free. But, if you use subscription then you don't have to provide support for free.

In fact, the customer has to pay $7 every month. So, if the customer uses the theme for 9 months then he/she has to pay $63. That will cover the expense for your support.

Value for money_Subscription business model

It was just a small example of how you can turn the subscription business model in WordPress into a really good profitable business.

Right Consumer Metrics

You can easily acquire the right information from your customers as we have said earlier. Analyzing this information you can create metrics that will help you understand if your product is working for the customer or not.

Customer metrics

So, what will be the end result? Well, you can find out what is missing from your product, fix it and create a product that will create a real buzz amongst the customers.

Deploy New Pricing For Your Subscription Business with Utmost Ease

The subscription business is always changing. Many start the business with simple recurring pricing. But there is always a chance to evolve. There will always be competition. So the pricing should be dynamic and flexible.

Deploy Pricing

That is possible with Subscription. Because you are always collecting data and constantly improving your product, you can easily change your pricing for Subscription and deploy it.

Now, the question may arise why should you charge for your contents regularly from the customers. Let us discuss it.

Should You Charge For Your Online Content?

Should you charge for your online content? that is a question that has crossed every business or site owner's mind at some point who is in the Subscription business. We all know creating content is not easy. You need to put effort, time and hard work behind every content you create.

It doesn't matter whether the content is blogs, videos, Softwares or WordPress plugins.

Yes, you can give some content for free. But that is only to create more engagement and attract customers. The free content will give them insight into your products.

When they get hooked up, then you can start charging for your more exclusive content through Subscription. A question may arise that if the charging for your content can have an impact on your site's engagement rate?

Well, if you have the right content created then you don't need to worry about that. Yes, that doesn't mean you can go on and charge for every product you create. Providing free content can prove to be highly profitable.

The free content will keep the balance of your business. Keeping you from going overboard.

Now, you must be thinking of trying your luck on Subscription Business Model. Well, we have good news for you. Creating a subscription-based doesn’t require coding knowledge these days since you have WordPress! And also if you have a tool like WordPress User Frontend. You can easily create an attractive login and registration page so that your customers can easily subscribe.

Let us dive into it, shall we?

How to Create a Subscription Business Model Online?

As we have said you can easily create a Subscription or a Membership site, also an Alumni website without knowing any coding using WordPress. Specially WP User Frontend.

WordPress Site Login

If you follow these easy steps then you can easily create a membership site.

Step1: Setting Up a WordPress Site

First, you have to create a WordPress site. Building a WordPress site is one of the easiest tasks on the web. If you are not familiar with WordPress, you can follow the links below to set up your WordPress site. 

Step 2: Enable Subscription Pack Using WP User Frontend

You can easily install and activate WordPress User Frontend like any other WordPress plugins out there.

It comes with subscription features, like pay per post, locking contents and guest posting. Also, you can manage your content and comment.

Step 3: Create Subscription Pack

For creating your subscription packages, you have to navigate through wp-admin → User Frontend → Subscriptions → Add Subscription.

enable subscription

You can set how long you will show a post on your site, send emails to the particular user about the expiration of post and you get to define what holds in the future of the expired posts using the “Enable Post Expiration” feature.

Enable Post Expiration

You also have the “Recurring” option if you want your subscriber to keep purchasing one of your specific subscription packs.

Recurring

Step 4: Register and Payment

If you have persuaded anyone to buy a subscription pack, then you can also register your customers. Navigate to, wp-admin → Settings → Check anyone can register. 

Check Anyone Can register

Your users need to complete payment in order to buy a subscription pack. So for payment navigate to wp-admin → User Frontend → Settings → Payment.

Step 5:Charge for Posting

Enabling this feature, you will get all your subscription packs on a specific page. Also, you will get some already created pages, among them there is a page called “subscription” that has a shortcode [wpuf_sub_pack]. When you select “yes” for the charge for posting, you will see all your created subscription packages on the page called “Subscription Pack Page”.

Subscription_Subscription Business Model

Payment Page and Payment Success Page

These pages are already set when you install WP User Frontend, you don't need to do anything here. If you want you can create your own custom page and set those here.

Payment_Subscription Business Model

Step 6:PayPal and Bank Payment Methods

Using WP User Frontend your Subscribers can pay through PayPal or direct bank. You don't need to add any extension to enable this feature. Navigate to, WP User Frontend → Settings → Payment. You can use Stripe as the Payment Gateway as well.

Payment method_Subscription Business Model

Your subscription-based membership site is ready for business. Now you can go for a full-fledged Subscription Business.

Final Word On Subscription Business Model

People are always online and Email marketing is gaining popularity. The target is to draw more and more visitors. The more visitors you have, the more opportunities you have, it's that simple.

For this reason, WP User Frontend has some extensions through which you can allow your subscribers of different email marketing platforms to learn about your posts and other content on your website.

How to Use Video to Inspire More Sales in Your WooCommerce Store

Video marketing has become an integral part of any Digital Marketing strategy in recent times. The reason behind is its effectiveness. Videos can boost interaction, action, and usability far better than images. Therefore video marketing for eCommerce sites has now become a necessity.

If pictures say 1000 words then Videos are….Priceless

If you are not harnessing the power of video marketing then you are missing out on the chance to get more engagement on your eCommerce site.

Having said that, you will need videos because

  • Videos boost conversion rates and sales
  • Videos are more informative and educating than images
  • It shows great ROI
  • Videos help to build brand trust
  • Video gives a clear message about the products
  • Google loves videos, which means Search Engine Optimization.

Video Marketing allows you to tell a story about your products and therefore creating engagement with your clients in a unique way. You can easily demonstrate what your product is all about in a short video. That is quite impossible with an image unless you create a really descriptive image which is time-consuming.

This is exactly why video marketing for eCommerce sites will add extra brand value. Also, video marketing will go a long way for small to medium businesses.

You may have grasped the concept of the importance of Video Marketing. Therefore, without boring you with more facts on the importance of it, let us talk about how video marketing will help you.

How Video Marketing for Your eCommerce Site Can Create more Engagement

video marketing for eCommerce

Video is one of the most versatile and profitable digital marketing tools out there. So it is no surprise that video marketing is dominating as one of the strongest content marketing strategies.

In this section, we are going to discuss how video marketing can create more engagement. Ok, let us see.

Skyrocket Your Conversion And Sales

Video Marketing can make you some serious money. That is not surprising at all, because vision is our most dominant sense. So if pictures can boost engagement massively think about what videos can do.

We love binge-watching because our brain process videos 60000 times faster than text.

Adding videos can boost conversion rates by 80%. That tells a lot about the importance of video marketing for eCommerce sites. So, imagine how much of a boost your sale will get if you add videos to your site.

Explain Everything Through Videos

You will need about an hour to write 300 words for a product. It will take 10 minutes to do it by speaking. People tend to understand much better by seeing.

Launching new products? create videos to show how it works. Almost 99% of people learn about a product by watching explainer videos. For example, you can easily create a webinar to demonstrate how to create a marketplace with Dokan.

People will take more interest rather than spending extra time reading a blog or documentation on it.

Keep People Longer On Your Site

An average user spends 88% more time on websites with videos. If a user spends more time on your sites, they will learn more about your products. That will make them interested in your products.

Time is valuable because a user spends about 0.05 seconds to form an opinion about you. So if you keep the user longer the chances will increase of forming a positive opinion.

Build Trust with Video Marketing for eCommerce Site

If you can provide good quality videos ultimately it will result in building trust with your clients.

58% of people believe that company with product videos can be trusted

Videos mean that you are confident about your product. When a customer buys a product online they put their trust in the company to deliver on their words. In most of the case, they only buy products only seeing the pictures. And pictures often leave dissatisfaction.

However, if there is a video on the product, then the customers will know you are confident about your product and buy it without much doubt.

Videos for eCommerce Site-Rank High on Google

If you are into marketing, then you obviously know about Search Engine Optimization (SEO). That means if people search by your product name, then your site will come on top of the search bar.

But that will only happen if your site is Search Engine optimized. That is why video is important. You’re about 53 times more likely to show up first on Google if you have a video embedded on your website.

I don't think I need to say more about why you need video marketing.

Tips to Create Engaging Videos for Your Products

Well, we talked about how video can create more engagement. But that doesn't mean any kind of video will do the trick. You need to use some proven tricks so that the videos you create are attracting interest from the visitors. Here are some tips you can follow.

1. Make Your Video Short & Entertaining

Time is very important nowadays. People have lots of things to do in a very short time. So, if your video is long and stretched out then they will lose interest pretty quickly.

Your video must be short, explanatory however in the meantime interesting.

If you can crack this combination then your videos must create engagement.

2. Show Clear Objective

You need to have a clear goal in mind if you want to produce meaningful and interesting videos. With clear goals set, it becomes easy to design and direct videos. And if the design and direction are clear then the video will be smooth and will be interesting for the viewers.

3. Try Including Voice & Texts

A video without words or voice is just pictures in motion without any meaning

That is why try to include voices that will take the user through the process quite smoothly. If you can not include voices make sure you include meaningful texts that will give the user guidance as to what is happening in the video.

In case of words or texts try to use animations so that the words do not make the video boring.

4. Invest In Quality

Suppose you have spent 3 hours making a video, but at the end of the day it has poor quality. Users will become irritated once they see the poor quality of the videos. Eventually driving them away.

So don't back down from investing in quality. Try to use efficient and premium tools that will create great videos with crystal clear resolution.

You can use the tools like,

  • Camtasia
  • OpenShot
  • Movie Maker
  • Adobe Premiere Pro CC
  • Apple Final Cut Pro X
  • Adobe Premiere Elements

Bonus Tips For Video Makers

When you are creating videos you should keep in mind that these types of videos will gain more engagement.

  • Product Close-Up videos
  • Installing videos
  • Troubleshooting videos
  • How To Use It Tutorial videos

Final Words

How to Use Video to Inspire More Sales in Your WooCommerce store

Video Marketing has already become one of the talked about marketing strategies. Video is engaging. It gives users a better understanding of how the product works.

If we talk about some video marketing stats, Video drives a 157% increase in organic traffic from SERPs. Which is a lot? 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. These are the only a handful of examples.

So, Video Marketing for eCommerce sites is very much encouraged. Create more videos to get more traffic on your sites.

How Data-Driven Marketing Strategy Can Help Increase E-Commerce Marketplace Revenues

“Data Analysis! Data Analysis!” – This chant has been a pretty buzzword in everything nowadays. Just like in other areas, it is equally important in the eCommerce arena too.

When we are talking about data analysis, we are also talking about automation and artificial intelligence. If you are yet to streamline your marketing strategy with proper data analysis then you are going to lose the ground as opposed to your competitors.

So, to thrive in the competitive marketing landscape, you should start to analyze big data and take automated actions in the smartest way.

Now, let's discover how a Data-Driven Marketing strategy can lift up your business in no time.

How Data-Driven Marketing Can Give Your Business a Boost?

If you had an extra budget for marketing, where would you spend that extra money? Well, According to Smart insights,

If given an extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said they would spend on search, social and additional headcount! 

Data-driven marketing
Source: Smart insights

Really gone are the days when customers came straight to a trusted online store and purchased their desired products. These days, customers do huge research before coming to your store to make an informed decision.

Data-driven marketing
Source: V12

Below are the ways data-driven marketing can help give your business a boost:

Minimize Marketing Costs through Better Targeted Ads

The concept of targeted ads has already flourished in the digital marketing world. In this case, you can select the demographic properties like sex, age, geo-location, and many more so that you can only target the relevant people.

This greatly enables you to cut the marketing costs and thus allows you to achieve the highest possible (ROI).

Increased Up-sales & Cross-sales

When the visitors hover here and there on your eCommerce website, they also look for alternative products and the available accessories of those products.

As an online business person, you have to track and analyze these user data. But it becomes next to impossible to manually collect and analyze these data to recommend them better alternatives and accessories for those products.

Fortunately, with some advanced eCommerce tracking tool, you can track these visitors' behaviors. And based on these behaviors, you can suggest them better alternative products to upsell or the accessories to increase cross-sales.

Suggest Promo Codes & Coupons

You can also show promo codes or coupons only to the website account holders who are frequently seeing a particular product, adding to cart but not making any purchase.

By collecting the data regarding such customers, you can offer them promo codes or coupons right in their inbox or target them with relevant advertisements (or, ads).

Create Better Product through Research

66% of products fail within the first two years and 80% of new products stay on the shelves for less than two years.

..Hubspot

This is why you have to make better products through extensive research. But, the better product does not mean that you always have to increase the functionalities or give extra services. The success of your product hinges on the need of your customers.

That means you have to design your products according to the customer requirements.

For example, if your antivirus software can detect and delete malware and viruses significantly faster than the other available antivirus software then your customers might think that your software is not actually working and thus they can switch to different solutions.

This is why you need to collect data from your customers. You can simply ask them to give feedback in different ways asking them “How can we improve our product?”.

By analyzing these data, you can shape your products exactly the way your customers want.

Better Email Marketing

None can deny the importance of E-mail marketing. Whether it is to share emails or to share offers or news email is the utmost important thing. SmartInsights reveal that the average,

  • Email open rate should be between 15-25%.
  • Click-through rate should be about 2.5%.
  • Click-to-open rate should be between 20-30%.

You can use this standard data to measure the effectiveness of your email marketing campaign. Using advanced email marketing tools like MailPoet or weMail, or any other tool to gauge your email marketing data.

Retarget Lost Customers

In eCommerce, a lot of customers will just move hither and thither on your website. And they will eventually quit from your store without purchasing any product.

Fortunately, you can prod these users to make a purchase by showing them retargeting advertisements.

If you are using WooCommerce as the eCommerce platform then you can use the WooCommerce Conversion Tracking to track customer data like visitors who added to cart, visitors who added to the wishlist, visitors who made a purchase and so forth.

You can later use these data to retarget them by using Google, Facebook, Twitter or Microsoft Ads and so on.

Increase Conversions with A/B Testing or Split Testing

If you are talking about data-driven marketing, you can't deny the data derived from the A/B testing or split testing. The form of split testing covers a broad spectrum of your campaigns ranging from the Social Media Marketing, Sales Funnel, Email Marketing, SEO and so many more.

After conducting A/B testing, you can select the best performing test from two or more different sets of data. As a result, you can optimize your conversions the best way.

Manage Customers with Data

No matter how big or small your business is, what matters the most is your customers' satisfaction. Because they are the king and they are what make up your product!

An angry customer will spread all the bad experiences with other potential customers. And this way they will kill your marketing strategy.

Data-driven marketing
Source: Sas

To maintain a sound relationship with your customers, you will have to collect data about your customers, store them safely and restore them when needed.

Therefore, we recommend you manage your customers using advanced Customer Relationship Management tools.

Analyze Big Data for Enhanced Pricing Strategy

It is also possible to make real-time pricing just like Uber does. By using the real-time online application, you can collect data like customer orders and thus automatically calculate the optimized pricing.

Analyzing these big data allows you to gain more granular insights and makes your business more agile in the case of an abrupt change of demand and supply.

Predictive Analytics

Predictive Analytics is important to forecast what will happen in the future based on historical data. By analyzing big data, algorithms, and machine learning, a tool can predict business outcomes.

By using predictive analysis you can identify different patterns and thus you will be able to identify frauds, optimize marketing campaigns, improve operation and reduce risks.

Final Thoughts

To make a difference, you can't deny the importance of data-driven marketing. And if you are doubtful about the high cost to put the artificially intelligent data-driven tools into action, then we would say that these tools come only a fraction of the traditional marketing costs.

Finally, data is the king for any upcoming marketing strategy and if you are late to the party, then I would recommend you to join as early as possible.

Introducing weMail: The Most Affordable Email Marketing Tool to Boost Your Business

If you ask any big product based firm ‘What is your biggest way to market the product?' Almost all of them will tell you it's Email Marketing. Rightly so as the conversion rate and the ROI of email marketing are higher than any other marketing method.

As the average Return On Investment on email marketing is still an astonishing figure of $38 for every $1 spent.

But is sending emails to your customers is the only thing that improves the conversion rate? Not really. But successful email marketing helps really a lot. So how do you make your email marketing campaign successful? It's the Email Automation Tool that is being used in all the successful business firms nowadays.

With every email campaign, there goes a lot of effort behind making it a successful one. Companies are giving more and more emphasis on email marketing practices to boost their sales through retargeting and other marketing plans.

But as the email list grows bigger managing to run a complete and full proof email marketing campaign becomes more challenging than ever. Sending emails to each customer and retargeting them manually is a huge hassle, to say the least. This is where the Email Marketing tool comes in rescue.

Email Marketing Challenges

weMail plugin

With the growing list of emails to manage, comes a number of other issues that need to overcome for the marketing team. After running an email marketing campaign, the team needs to encounter a number of problem like:

  • Lower email delivery rate
  • Minimal open rate
  • Below average click rate
  • Higher bounce rate
  • More spam report
  • Elevated unsubscriber rate
  • Lesser activity on a clicked post
  • Decreased active ratio

Features that Sets weMail Apart

Most email marketing tools nowadays tempts its user base with a wide range of useful features for different plans. So the customer gets in quite a dilemma in realizing which one would be more suitable for their business.

And so far weMail is offering most of its premium features in the free version. Many of these features are available only in the Pro version of other popular email marketing tool.

WordPress Integration to Grow Your Email List

Say you have a WordPress website but you are not able to integrate your email marketing tool with it. Would you want to deal with this inconvenience while planning for your email marketing campaigns? Guess not.

email list building

But now with weMail, you are able to perform integration with any WordPress site. Moreover, you can collect your email lists directly from your WooCommerce store from the subscriber's lists. Not just from your subscriber's list of your e-commerce store or a multi-vendor marketplace, you will be able to build your email list from every user registration on your sit.

Also, if you have comment opt-in activated then without even redirecting your visitor, you can collect emails right from the blog comment you get on your page. Not to mention its ability to auto-import every WordPress user's roles to weMail's subscriber list automatically.

Embed & Opt-in Forms for an Email Marketing Tool

Opt-in weMail

Sometimes a user may need to place embedded and opt-in forms within the site to collect emails from the visitors. This method can get very difficult if your used marketing tool doesn't allow you to do so properly.

But with weMail, place your embed forms anywhere and it will work like magic on any posts, pages, or widgets. Create an HTML form with custom fields easily with the help of customizable embed form options.

Moreover, there are multi-purpose multiple opt-in and double opt-in forms to collect leads better. Get to place the opt-in forms in the form of inline form, floating bar, slide up and Modal.

Also, the bounce rate of the subscriber can be reduced by simply implementing the double-opt-in functionality of weMail. With this feature, you can also identify your dead email list and clean them up for good. Based on your campaign required, it has the ability to redirect double opt-in emails to any page you like.

Comprehensive Campaign Reports

Without the help of a complete report of your on-going email campaigns, you will be unable to take steps for your future campaigns. You will need to closely analyze the stats and metrics of the campaign report to know how should you approach and design your upcoming email campaigns.

report Dokan weMail

Now with weMail, analyze the performance of your campaign better than ever. Make the right decision to running a successful email marketing practice by its extensive analytics.

Even if you are too tied up to not be able to monitor the activity of the email campaign, get the statistics of the last 24 hours of your campaign. Have a close overview of the whole email marketing campaign to find out how it is performing in terms of email sent and how many are left to be sent including the stats of its sending rate.

Quickly get to know the stats related to the click rate and how many times the link inside the email was clicked without the help of any third-party trackers.

Moreover, weMail also enables you to have the option to tag the link clicks of the email via Google Analytics in order to better track and view it for a more improved reference.

Contact Forms are Important for Any Email Marketing Tools

From a business point of view not having to get the option to integrate the popular contact form with your email marketing tool can prove to be quite inconvenient. And nowadays successful email campaigns without a contact form in it are not imaginable.

weForms webpage

And weMail conveniently enable you to integrate with a number of popular and user-friendly form builder like weForms, Gravity Forms, Contact Form 7, Caldera Forms, Ninja Forms, WP Forms. With this integration, its user is able to create some stunning contact forms to help generate more engagement with the clients with the email campaigns.

Multiple API Option

API based gateways to send email reduces the amount of request/roundtrips for its users. With API, the customer gets to activate a number of microservices from third-party email sending service providers. This provides the user with better services at a cheaper cost improving the user experience.

weMail has integration with some of the popular third-party API based email sending service providers like Amazon SES, SendGrid, MailGun, SparkPost, PostMark, Elastic Email. And also if you want to send customized emails from your own server then you can even use Custom SMTP for that. These email sending API.

The most exciting thing is you can send 100000+ emails absolutely free using the email sending server of Amazon SES, SendGrid, MailGun connecting it separately via API.

Email Listing & Management

When your emails list starts to grow bigger than your expectations then it becomes quite a hassle to list and manage it. Listing, managing and segmenting emails is an imperative part of email marketing. And it is something that no business firm can ignore while running their email campaigns.

email list management

And weMail makes your email listing, segmenting, tagging contact easier than ever. Also, you don't need to open a separate campaign either when you need to send the same email to another list with its feature to send emails to multiple lists. Segment the email based on the subscriber list and send it to the most relevant person.

Use the HTML and Opt-in forms of weMail to collect leads and include them in the email list. Manage your automated emails to send them to your new subscribers. Auto clear-out all the inactive email lists and manage it accordingly using the weMail bounce handling feature.

Easy Campaign Setups

It is not possible to run successful email campaigns if you can't design your campaigns properly with your email marketing tools. So being able to set up, design, automate and manage your email campaigns is as important as sending those emails.

So with weMail, design, create and configure your email campaigns directly from your WordPress dashboard without any sort of hassle. Whether it is any standard or automated email campaign that you are planning to run create it without any hitch using the beautiful built-in templates of weMail.

What's more from an Email Marketing Tool

Along with a well responsive build-in email editor, weMail comes with a built-in autoresponder that automatically responds to your email when you are too busy to attend them. Being a cloud-powered solution, it takes away the added load from your server to keep your site fast & reactive.

Moreover, the biggest USP of weMail lies in its robust yet premium features that turn the email marketing experience productive than ever. And not to mention, all of them are loaded in its both free and premium version of the plugin.

weMail Vs Others

Email marketing tools that are available in the market already promises to deliver the best of its services. weMail is no different from this. Let's check out a brief comparison between weMail's basic features and upcoming pricing plan with some of the other contemporary email marketing automation tools.

weMail email marketing tool comparison

And in case you are wondering how cost-effective would weMail be compared to other giants. Like MailChimp & Campaign Monitor for sending via different third-party email sending API services that are integrated with weMail, below is the cost comparison for 250000 emails to be sent via weMail's third party email sending API against MailChimp & Campaign Monitor.

Here is an idea as to why weMail holds the title of being the most cost-effective email marketing tool out there right now.

weMail API email sending

Boost Your Campaigns With the Right Email Marketing Tool

If you look at the bright side then the biggest benefit of using an effective email marketing tool is that all the email campaigns can be tracked or monitored. The best part is you can generate a number of email campaign related stats and reports to analyze the effectiveness of each particular campaign individually.

Sometimes the marketing team doesn't take the careful step in the process of launching an email campaign. They take time to frame a full-proof strategy and just presume that the campaign is flawless after it is launched. But it is only after running it for a few days, the marketing team starts to realize their strategy was far from being right.

weMail

This is why the proper analytical metrics of your email marketing campaigns play an important role in apprehending whether your approach is right or not. Moreover, it allows the team to provide them with useful insights into the existing email campaigns. This makes them understand what needs to be done in the current campaigns allowing them to fix other ones while planning them for the future.

And when you are using a comprehensive email marketing tool like weMail you get to review an overall report of your campaigns starting as well as each individual ones so that you can stay ahead of your game understanding the way you need to approach for your future email campaigns.

So want to take advantage of this free yet feature-rich email marketing tool? Then

If you have already tried weMail then feel free to let us know your feedback. Your constructive suggestions & constant support always inspire us to improve our products and services for the future.

Strategies to Launch A Social Media Holiday Marketing Campaign in 2020

You might not have the reindeer to help you prepare the upcoming holidays for your business, but you have social media. During the festive season, social media holiday marketing takes on a whole new role and lets the brands create emotional connections with their consumers?

Perhaps you are the owner of F-commerce or maybe you run a small business using WooCommerce and you definitely have sales goals in your mind, but brand loyalty is something that you really need to be serious about.

And brand loyalty has always been primarily driven by emotion. That's why, during the holiday season, you won't just increase your revenue from social media, rather it's a great opportunity to create brand affinity among your consumers.

Since ours is a WordPress product company and one of our major products is a multi-vendor marketplace solution, so we see lots of small businesses are actually trying to push their business on social platforms and social media holiday marketing plans can make their marketing effort a bit easier!

Clock is Ticking! Start Planning for Your

Holiday Marketing- social media

Start with Last Year

Before you get started to work on your holiday marketing campaign, you need to visit the memory lane, walk through your previous campaign and your competitors' too! Did you launch any campaign on social media during any previous holiday season? What did your competitors do that time? What was the social reach and engagement from those?

Find out the data and learn your lesson from that.

Audience Targeting

To optimize your social media marketing, you need to set the potential target audience and which social networks they spend most of their time.

⚡️ Fix Your Goal & KPI

holiday Marketing

Using the outcomes from last year's campaign,  set a realistic goal for this year's campaign. You need to decide what you want from it, either social engagement, social reach or lead generations.

Choose most Effective Social Media Channels

Based on your target audience, you have to select the most preferable social channels for your holiday marketing campaign. For some businesses, it can be common ones like Facebook or Twitter, but for food or clothing business, Snapchat or even Pinterest campaign could work like magic.

⏰ Set a Timeline

You should set a clear timeline for your holiday marketing campaign including a start and end date. Also, you should prepare the schedule for sending the social media post/message.

Create Attractive Creative

You can easily enhance the brand awareness and go closer to your audience with a visually attractive creative. Well, you might need a little bit of innovation and holiday flavor mixing up for doing so!

Choose a Campaign Hashtag

Even if you don't like hashtags, the truth is they are actually effective in order to create engagement as well as to track the conversation from your specific campaign. You need to create a hashtag that will represent your brand, content and of course the campaign.

P.S. You don't have to include your brand name all the time.

Data-Backed Social Media

So you have collected the data from last year and took the preliminary steps before start planning for the main campaign idea? Great, now we are ready to move forward.

To be honest, creating a holiday marketing campaign for social media is not that hard. Anybody can do it with a few Google searches! Since you are reading this blog, you have already figured out that the hard part is creating a creative and strategic marketing plan!

But we are here to help you to inject creativity and launch a unique holiday marketing plan for your social media followers. Something that will ensure your brand gets noticed around the social platforms and fulfill your marketing goals for the upcoming holiday!

holiday marketing plan for social media

Check out the social media holiday plans that we have come up with and feel free to mix-up the ideas and create your own unique one.

Create Exclusive

Don't you want to make your social media audience feel special during this holiday? This is your chance, mate! Apart from social media, you definitely have other marketing plans for this holiday. No, you don't always need to align everything, not all the time. You can walk through the same path but sometimes you need to explore sideways too!

It could be exclusive rewards, discounts or giveaways only for your social media followers. To pull it off uniquely, resonate the holiday flavour in it and create the announcement post mentioning that you care and value about your social media audience!

Create Campaign Using

If your holiday campaign goal is generating engagement and get connected to the followers, then its specially for you! You can just share a few snaps of how the company is preparing for Christmas or thanksgiving and ask them to share their stories. If you can use ‘behind-the-scene' content right way, then it can genuinely create brand affinity.

For creating behind-the-scene content during this holiday season, you might need to choose the social platform wisely. For example, Instagram or Snapchat is great for showcasing your fun side but don't share a funny image on LinkedIn.

Host a Social Media

Social media contest is one of the popular ways to generate community engagement. To include a giveaway with it, you can get the most out of your holiday campaign. You can make the giveaway innovative using a few tricks! Like you can ask them to share their holiday inspiration, snap, selfie, quotes with you and by uploading the content on your page, they will eligible to get the giveaway.

You can provide a giveaway with every purchase they make during the holiday season. Even you can create custom intentive which will be spiced up with that holiday theme and make people interested to participate in the content. Again, please keep in mind that a visually attractive post will always get more engagement than a blunt one!

Run a Campaign

You can show customers your thankfulness during these holidays by arranging a customer appreciation campaign. If you run an e-commerce website or any other customer service business, then you should take this chance to present the gratitude through a holiday campaign. You can do that by following ways:

  • Start A loyalty program during this holiday
  • Offer them to visit & spend with your brand
  • Spotlight customer on this special season
  • Send a gift to a most engaged customer
  • Offer them to visit & spend with your brand
  • Throw a party & invite your loyal customer on social media

Launch a Holiday

For social media, holiday is a season for frenzy. To cut through the social media noise and actually engage with your targeted audience, a holiday hashtag campaign could be the easiest and effective idea. You can easily track the engagement and generate brand awareness too.

Wrapping Up

Try out these holiday marketing ideas for your social media channel. Get best out of your marketing effort by trying to be creative about it, add elements that resonate with your brand or help your audience to connect with you!

Let us know, what are your favorite holiday Social Media campaigns and how was the outcome from it. Happy Holiday!

Ultimate Youtube Marketing Strategy for SMEs (How to Make It Worth Doing)

YouTube is the 2nd biggest platform after Google with having over 50 million content creators at a time. Therefore, as a marketer, you can assume that your YouTube Marketing Strategy should stand out if you want to create a place in your audience's heart.

So as a startup, YouTube is the perfect platform for you but you may face different challenges and obstacles.

That's why we're going to share everything you need to build a smart YouTube Marketing Strategy with expert opinions.

YouTube is the Best Video Marketing Platform: Why?

YouTube Marketing Strategy

As we mentioned earlier, YouTube is the 2nd biggest website and the first among all video sharing platforms.

YouTube currently counts 2 billion monthly active users – YouTube CEO Susan Wojcicki 

YouTube becomes popular due to its easy user experience and video sharing services. Anyone can view, upload videos, add comments, and subscribe to their favorite channels with zero time and effort.

Okay, Let's check out the following reasons why it's the best video content sharing platform:-

  • You'll get a vast audience
  • You can save your money with free video hosting
  • The ease of use
  • Easy to link with your website thus increase traffic
  • Unlimited Video bandwidth and sustainability
  • Easy to get feedback from the customers and More

Not only that, you'll have lots of benefits applying YouTube Marketing plans for your business.

To enhance your YouTube Marketing knowledge let's know about the types of YouTube Marketing & how to manage your YouTube channels.

How to manage your YouTube Channel in a Professional Way

People like visualization than reading words by words. So the importance of video is quite clear. If you want to succeed in content marketing, then using videos inside the content will, of course, increase your engagement thus creates brand value. And that is the main thing.

Check out the screenshot below:-

YouTube Marketing Strategy
Using Video Content inside the article

As a business owner, you must have plans to choose YouTube as a vital video content platform. Right?

You may have the following goals that you want to achieve:-

  • Improve brand awareness and engagement
  • Showcase company's culture to the audience
  • Generate more leads and conversions
  • Want to drive more traffic to your website
  • Increase sales
  • Product marketing, launching, or provide any tutorials, etc.

So considering the importance of YouTube Marketing, check out the types of YouTube marketing.

Types of Video Marketing on YouTube

Basically, YouTube Marketing depends on your business types. That means if you're an eCommerce businessman, your should video should focus on product-related. If you're a traveler then you must focus on traveling video.

And if you're a tutor and teacher then your videos should be on educative purposes.

So after researching, we have discovered 5 types of YouTube Marketing. Let's get into the discussion:-

  • Promotion Type video marketing
  • Interview or job-related video marketing
  • Tutorial Type/Product Demo video
  • Presentation or product releasing video
  • User Interaction type video

Promotional Video Marketing

Marketing through promotion

If you want to advertise your brand on YouTube, then the first and foremost task is to create more promotional videos. The idea of promoting videos traditionally is not available nowadays. Because your users are smarter now.

However, a quality promotional video can help you to create brand value thus helps to convert more traffic to your website.

Interview or Job-related Video Marketing

Interview with Microsoft CEO Satya Nadella!

Job interview or product interview can be an effective way of promoting videos. The interviewer may ask you some questions on your products so that people can know each and every detail about your products.

On the other hand, your employee can take part in the interview for a particular product. Additionally, you as an owner also can take an interview from your customers on the experience they have. By doing this, your brand will get more responses.

Tutorial Type/Product Demo Video

This is very important for any small business. If you want to advertise your product to all, then you must create a short video, demo, trial or a teaser of your product, etc.

Do you know? Customers want to learn and connect with brands through video content.

You can showcase your product by giving proper tutorial videos. In this video, you can show the following things:-

  • Installation process
  • Advantages and disadvantages
  • Customer review or satisfactory video
  • How to utilize your products
  • And Success stories

Presentation or Product Release Video

You can also advertise your product through a product release video. Therefore, customers will get informed. On the other hand, you can create a video by giving guidelines to your audience.

Viewers from YouTube, prefer tutorial videos than the other videos. So its high time you should take proper initiative to make quality tutorial videos.

While making this kind of video, follow the tips:-

  • Make your video informative
  • Be straightforward
  • Keep your video short
  • Use animated illustration in your video if need

User Interaction Type Video

Now, this one may be harder to apply – especially if you will be depending on your audience to make videos that advertise your product directly. It's another part of the YouTube Marketing Strategy.

The oreo team does the trick. They create a hashtag of #PlayWithOreo. And their users make the video. This is a huge video marketing strategy. This video got 600k views overall.

To sum up, use hashtags, make some entertaining YouTube videos with innovative ideas that ‘outside of the box’. If you will, and surely, you’ll get user interactions.

Strategies You Should Follow in YouTube Marketing

YouTube Marketing Strategy

When it's about Content Marketing, video is an up-and-comer. As we mentioned earlier in our previous section, using relevant video inside the content is very effective for content marketing.

Video marketing is cited to be the top disruptor in the marketing world – State of Inbound 2017 Report

However, many Markers don't know how to do YouTube Marketing, or what should be the YouTube Marketing Plan, etc. For instance, you can engage more people by following smart strategies.

So, in this part, we'll show the strategies you should follow during YouTube marketing. However, check out the following points that we'll cover:-

  • Do Your Research
  • Learn about your audience
  • Research your competitor
  • Create Useful And Informative Content
  • Be Consistence
  • Optimize Your Videos

Do Your Research

Do research before starting any plan

Generally, research is the first step of any content marketing strategy. You should make perfect research before starting video marketing especially if you really want to succeed YouTubing.

Importantly, you should also research your competitors like what they are doing, creating or preferring, etc.

Learn about Your Audience

Best YouTube Marketing strategies
Know your audience

It's very crucial to know customer conduct for example, what they are preferring. Furthermore, you can improve your video quality yet your service quality.

In the YouTube channel, you'll have a tab to analysis your visitor activities, for example, your view counts, average watch time, revenues generated, and interaction rate across videos.

In this analytics tab, you can get valuable data on your subscriber demographics. Monitor the total view time and demographics analytics to answer questions like:

  • Place where your videos being viewed
  • Know what are your viewers
  • Know about your subscriber's gender
  • And Which video soothes them the most

Research Your Competitor

YouTube Marketing Strategy

Continuous analysis of your customer is very essential to you especially, it will help to pull ahead of other business. Fortunately, you need to collect lots of data to compete with your competitor.

So you can do the following things to know your competitor:-

  • Count your competitor views
  • Quality they follow
  • Topics they choose
  • Watch their customer review
  • Follow them on various social media
  • And how they manage to maintain video quality

Create Useful & Interesting Content

You have to consider why people are interacting with video content more than any other content, before making any content. Because they find more relevant, interest and attracting in the video more than blog articles.

Moreover, they find more entertainment in videos than blog content.

You have different types to choose from video topics to start. For example, you can create content on how to use a product, success stories of people who’ve liked it, office cultural videos, and demo videos, etc.

So all you have to do is, represent videos in a creative, useful way so that it worth exploring.

Be Consistence

Be Consistence while following YouTube Marketing Strategy

You have to be very consistence and accurate in YouTube Marketing. Because your viewers always want something valuable and unique from you.

However, many Youtubers don't follow this term. They always provide irrelevant content after becoming famous. But you should always treat YouTube as any other content marketing strategies.

Optimize Your Videos for Better Results

Learn How to optimize YouTube videos

Your YouTube videos must be optimized for your search result if you want to get the most value out of them. But don’t worry if your first few videos fail to gain a lot of traction. You can work on them and make them perfect your YouTube SEO.

Let's check out the following facts on how you can optimize your YouTube Videos:-

  • Select perfect title
  • Give a relevant thumbnail
  • Provide a fine description
  • Add a hashtag on your video description
  • Add cards, bumper ads, and watermarks
  • Ask viewers to subscribe

So these are vital issues you should think before planning for YouTube Marketing. Whatever your business is, small or medium, you have to follow these steps to succeed in Youtubing.

Common Mistakes in YouTube Marketing

Mistakes are unusual things. When it's about YouTube Marketing, you can not commit any mistakes. Million people are watching your videos at the same time. So your videos are carrying your brand value.

There is no other way to make any mistakes especially if you're a startup.

So considering this important fact we are going to share some common mistakes that every startup business owner does.

The following mistakes that every YouTubers make:-

  • Not Uploading enough data
  • Upload short videos
  • Using bad audio
  • Not Asking for comments or subscribing
  • Not using categories
  • Using irreverent content
  • And not telling others to share

These are the most common mistakes that every YouTuber does. Check out the following video to know more details.

Mistakes that YouTubers make

YouTube Marketing Strategy: Is It Really Worth Doing

Though Creating video content can be a time-consuming and long process but very important in this visual age. No matter who is your audience, consumers of all aspheres are choosing video content than others.

So it's more competitive than ever to make sure your YouTube marketing strategy is going the right path.

Dokan

Top 10 Voice Search SEO Techniques to Keep Your Audience Graph Higher

Voice search SEO is not a new trendy thing anymore. People do voice search all the time, In fact, It has been steadily increasing year after year, gaining mass adoption and there are statistics to prove it. Voice search enables people to search using only their voice.

People don’t have to type keywords on search engines anymore.

Voice Search SEO will change old ways of doing search engine optimization and it is now more important than ever to up your SEO game and be alert on the next big changes.

Why Voice Search Optimization is Important

voice search seo techniques and tools
  • 31% of smartphone users worldwide use voice tech at least once a week. (Source: Statista, Location World)
  • The total voice searching user base among US adults is 42.7%. (Source: Voicebot)
  • Half of all online searches will be voice-based by 2020. (Source: Comscore)
  • By 2020, 30% of web browsing sessions will be done without a screen (Source: Gartner)
  • 82% of voice assistant users worldwide use them to seek information. (Source: Statista)

Still not convinced? From 2016 to 2018, one can only expect them to get bigger and better in 2019. People in all age groups are using personal assistants – 

voice search seo techniques- stats
Statista
  • 66% of Millennials use voice-based searches in their home
  • Around 32% of Millennials have used the voice-based search on a smart speaker
  • Top activities vary by the device used
  • Millennials are more likely to shop and research products than they are to buy

10 Voice Search SEO Techniques & Tools to Power up Your WordPress Site

voice search seo techniques

Below is the list of voice search SEO techniques and tools that you can use to keep your content in line with voice search SEO.

1. Answer The Public

Answer the public will help you get questions about any specific query or topic. You can get most of the relevant questions your users can ask. It will give you questions starting with who, what, how, where, what and many more.

For example – I searched “SEO” and got questions that started with 

  • Without – SEO without backlinks, SEO without content, SEO without a plugin, SEO without keywords, SEO without WordPress
  • Near – SEO near me, SEO jobs near me, SEO services near me, SEO courses near me, SEO agency near me, SEO coaching near me
  • To – SEO to-do list, SEO to increase traffic, SEO to my website, SEO to do, SEO to WordPress, SEO to HTML website
  • With – SEO with HTML, SEO with Yoast, SEO with python, SEO with vuejs, SEO with Shopify
  • For – SEO for social media, SEO for Squarespace, SEO for Instagram, SEO for dummies 2019, SEO for Etsy, SEO for blogs, SEO for youtube, SEO for WordPress, SEO for WordPress
  • Can – can SEO youtube, can SEO help your business, how SEO can grow your business, how can SEO improve sales, how can SEO be done in the easiest way, can SEO be automated
  • Is – SEO is dead, SEO is dead in 2019, SEO is a waste of time, SEO is fun, SEO is important, SEO is free, SEO is dead and other lies, SEO is easy, SEO is overrated, SEO is not important

As you can see, you will get a detailed list of questions and these will help you get an idea of voice search on SEO topic.

You can optimize the content accordingly. Voice search typically involves asking questions and this tool is a pretty good starting point to get started. You will also get keyword + related keywords with your queries, I got 520 keywords with SEO query.

2. The Holy Grail of ‘W': Who, What, Where, When, Which, Will & Why

Most of the voice searches involve answering questions. The more your content focused and involved with answering these questions the more successful it will be.

Google featured snippets typical has an FAQ question section and your content will do well in that area as well.


3. Schema Markup

Schema markups help search engines identify your content. If you can correctly add schema markups, search engine results will show your content in all the relevant pages it can.

Because search engines will have a better understanding of the content and don’t have to do guesswork. Adding schema markup properly will do wonder for your contents. For example – properly schema markup food content will even show the calories in the search result cards.

voice search seo techniques

4. Keep Answers Short

If you think about it, we always ask short questions. For example – why SEO is important, how to do SEO, SEO agencies near me. People ask questions and expect to get the answer in short form. They don’t want to hear a long 200-word answer to their questions.

According to a study done by backlink.co. Google prefers short, concise answers to voice search queries –

The typical voice search result is only 29 words in length.

5. Website Page Load Speed

Voice searches usually pull information from webpages and average voice search page loads in around 4 to 5 seconds.

So, it’s better to optimize your web page so that it loads fast.

You can use tools like Gtmatrix or Pingdom to optimize your website for loading speed.

6. Google Business Listing:

voice search seo techniques


Usually when users perform a voice search, sometimes properly optimized business listing also claims the top spot. Google sees this as a good opportunity to show business to satisfy user queries.

Listing your business in the right category with professional pictures, reviews, and phone numbers can get you the top spot on voice search.

7. Keep Q & A Content

You should have Q & A section inside your content to get listed in voice search. Your content can be small snippets of questions that are typically asked in voice search and you answer them accordingly.

Chances content from the Q&A section can get listed in Google’s “People Also Ask” section.

voice search seo techniques
FAQ Content

8. Easy to Read Contents

The average Google voice search result is written at a 9th-grade level.

You can use content readability tools like Hemingwayapp to assess your content readability level and keep it simple enough for users, avoid using fancy and uncommon words. Hemmingway app can help with all these points. 

9. Create Long-Form Content

In general, an average voice page result is over 2,000 words. You may ask – why Google is showing long-form content in voice search?

It’s because long-form contents have more words in them. Long content = more words to match voice search queries. 

10. FAQ Page

voice search seo techniques
Source: Backlinko


As you can see from the above image, FAQ pages do carry over a certain of voice search page results. So, it’s now more important to have an FAQ page or section on your website for voice SEO.

Final Words on Voice Search SEO Techniques

Voice search is getting more popular and growing every year at a rapid pace. If you write content combining these techniques and your content will be much more optimized for voice SEO.

I have tried to list down the most important techniques, I hope these techniques and tools will help you prepare for the future. Did I miss any important technique or are you using any tools that need a mention? Feel free to comment and let us know.

Dokan

The Ultimate Guide to WooCommerce SEO for Beginners and Advanced Users

It does not matter which type of online business you are running, what matter is your marketing plan and the philosophy of reaching every potential individual who is likely to convert to your paying customers.

In the online business landscape, the concept of SEO or, Search Engine Optimization, is a part and parcel for the marketing plan and to reach out to your target audience.

If you do have a WooCommerce website, you must optimize your website with some useful tips. Now, let's take a deep dive into the importance of WooCommerce SEO and how you can do SEO for your WooCommerce website.

What Is SEO or Search Engine Optimization?

Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.

Brian Dean, SEO expert

Specifically, unlike paid media, SEO is an organic or nonpaid way of tuning up your website's web pages aimed at taking your web pages to the top of the SERPs or Search Engine Result Pages.

Here is a screenshot that depicts a difference between Google Ads result and SEO result:

What Is WooCommerce?

In case you did not know, WooCommerce is a completely free eCommerce extension for the most popular Content Management System (CMS) WordPress.

It has the highest marketplace share among the most popular eCommerce solution out there. As it is an open-source eCommerce solution, you can customize it just like the way you want.

Is WooCommerce SEO Friendly?

You will be glad to know that WooCommerce is by default SEO friendly. That's because, it inherits most of the SEO characteristics from its root, WordPress. Here is what you will get in WooCommerce as the SEO boosters:

  • Search Engine readable webpages with the help of WordPress which is a must for SEO
  • SEO friendly permalinks from WordPress settings
  • Guides you to insert an H1 tag which is very important for on-page SEO while writing on a page or post or creating products
  • Allows optimizing images with appropriate alt tags, description and many more in collaboration with WordPress
  • Available WooCommerce based SEO optimized themes in WordPress.org
  • Heaps of SEO plugins for WordPress website in WordPress.org
  • Cache plugins to speed up page loading time
  • Mobile responsiveness out of the box

Also, you can share your post or pages in social media with automated social sharing plugins in WordPress based eCommerce site.

And the Friendly WordPress community is always ready to help you if you are in any trouble while using a WordPress site.

Why Can't You Ignore SEO for Your WooCommerce Website?

SEO is very important to get visitors directly from search engines like Google, Yahoo, Yandex, Baidu, etc. without investing tons of money.

While talking about SEO, we mainly focus on optimizing for Google. Because most of the search takes place within this search engine giant.

WooCommerce SEO guide

To ensure driving maximum visitors to your site, you must take your web pages on the first page of the SERPs.

75% of people never scroll past the first page of search engines.

Junto

Here is a fact that portrays how visitors interact with the first page of the SERPs.

WooCommerce SEO guide
Source: ManageWP

89% of all consumers will do online research using a search engine

ManageWP

Thus, you can not ignore optimizing your WooCommerce website with proper SEO tactics.

Optimize Your WooCommerce Website with These Effective SEO Tips

Here are a few ways you can improve your WooCommerce website's SEO. To optimize your WooCommerce website, you need to download and install a WordPress SEO plugin.

There are a great number of freemium WordPress plugins in the WordPress directory such as Yoast SEO, Rank Math, All in One SEO Pack, SEOPress. You can use any one of them. However, we will be using the Yoast plugin to do SEO for WooCommerce website in this article.

Related articles on SEO:

Common SEO Tactics You Should Stay Away from, to Ensure the Best Result!

An SEO Checklist For A New WordPress Website

It All Starts with Researching Proper Keywords

Keyword research is a classic SEO activity and it is the foundation of stepping your on-page SEO up. For your information, a keyword is the search term that users around the world insert in the search bar while using a search engine.

For example, if you are selling a smartphone on your Woocommerce website then the relevant keywords should be ‘smartphones', ‘smartphone', ‘buy a smartphone', ‘buy smartphone at cheapest price' etc.

But how to do keyword research? Not to worry! There is an army of free tools to conduct keyword research. Here are a few tools-

  1. Google Keyword Planner (Free): The most widely used keyword research tool.

2. Keywords everywhere (Paid): This tool is handy if you want to have keywords swiftly. It is a browser extension.

3. Keyword.io (Free): One of the best tools to find relevant keywords and the actual phrases, people use while using Google

4. Ahrefs (Free): Help you figure out the keyword competitions properly.

5.Moz Explorer (Free): This is an SEO tool built by SEO experts themselves.

6.Google Trends (Free): A great tool to analyze the current keywords that are flooding the search engine.

Amazon Search Suggestions

WooCommerce SEO guide

Google Search Suggestions

Product Page with Appropriate keywords

Once you are done with keyword research, you need to implement them on your WooCommerce web pages. For example, when someone searches for the keyword ‘buy washing machine‘ in the search engine. The competition to appear on the first page just begins.

If you do have a Washing machine on your WooCommerce product page, then there is no guarantee that your page is ranking on the first page of the SERPs. Because there is already a ton of pages containing the keyword “buy washing machine“.

So, how can you overpower those pages and place within the first 10 ten pages?

The answer is simple – use the focused keyword in the main content, h1 tags, h2 tags, SEO title, Url, slugs. If you use the focus keyword along with the LSI keywords, then chances are pretty high to jump to the top of the search result.

Once you have a primary keyword, you need to make sure it appears in the most important sections of your WooCommerce product page. Here’s how you need to go about it.

WooCommerce Product URL or Slug

WooCommerce SEO guide

Once you figure out the appropriate keywords, it is time to include them in the product URL. By doing so, you are actually sending a strong ranking signal to the search engine.

You should build up the practice to include the focus keyword in every slug while creating new pages.

However, you can not change the already published product pages' URL as you will lose the SEO value of those pages. This will hurt your SEO strategy horrendously.

Pro tip: Shorten the URL so that it stands in the viewable limit. This will help your visitor easily figure out what your WooCommerce page is all about.

WooCommerce Product Title or SEO Title

WooCommerce SEO guide

You have to optimize the product title with the focus keyword. If the SEO title contains the focus keyword then the page gets a booster in the race. Adding SEO title is very easy in your WooCommerce product page with the Yoast SEO plugin.

Adding Focus Keywords in the meta description

WooCommerce SEO guide

Though Google recently announced that including focus keyword does not affect SEO that much. Yet, some experts suggest to include the focus keyword in the meta description.

WooCommerce Product Description

WooCommerce SEO guide

Like any webpage, your WooCommerce product page description text must not contain less than 300 words. Try to write an appropriate and elaborate product description repeating the focus keyword or LSI keywords repeating two or three times.

Get Some Pro Tips on Product Description 

Use product categories for your product in WooCommerce so that visitors can filter products properly. This is also a very good SEO practice.

Never try to overflow the description with overuse of keywords or keyword stuffing.

Write a full description of your products including technical specifications like dimension, units, components usage instructions, shipping concerns and so on.

You should also answer customer queries.

Optimizing Images and Videos


While you are using images and videos in your WooCommerce product pages or posts, make sure to use high-quality images and minimize them with free online tools like Tinyjpg. Also, don't forget to use alt text and to rename them properly.

The same goes for video content. For videos, you need to upload them on YouTube, Vimeo or Dailymotion and then embed them on your product page or post page.

Doing so will keep your webpage at the optimized size and it will render faster on the browser.

Enabling Breadcrumbs

Using breadcrumbs is a very smart way to direct your visitors where they are, where they are from and where to go.

This does not only increase user satisfaction but also carries great power to push your web pages forward in the SEO game. This is because Google considers a web page well structured if it uses breadcrumbs for its pages.

Add Reviews and Rating Option on WooCommerce Product Page

If you add reviews and rating fields on the WooCommerce Product page, then your page will be constantly updated. This will meet the criteria for updating a web page frequently and it is a must to outdo your competitors.

In addition to that, as Reviews or comments and rating options are trust factors, pages containing these factors usually rank high.

Bonus Tips on Boosting Your WooCommerce Website's SEO

If you are through with the above-mentioned tips and tricks then you can try these advanced tips.

Generate Backlinks

One of the most significant factors of ranking a website is to generate backlinks. But this is pretty difficult to generate backlinks for a new website. Because who will give back your link if you do not have a good site rank.

To generate backlinks you have to submit your website to directory listings, open affiliate marketing system for your products, guest blogging and so forth.

Update WooCommerce Pages

Adding fresh content on your WooCommerce website is imperative to stay ahead of the curve in comparison to your competitors. You can add a review section to let your customers comment on your product so that your page renews on its own.

Use AMP or Accelerated mobile pages

The use of AMP pages has burst into popularity these days. AMP allows your users' mobile devices to load your WooCommerce web pages faster.

Store SEO

In case you are Using Dokan and sharing your store page in social media, you have to make sure that facebook or Twitter crawls the Open Graph image properly.

WooCommerce SEO guide- Get Dokan

Ending Thoughts on WooCommerce SEO Guide

No matter what type of online business you are in, you have to make sure that your site is doing great in terms of SEO. You can never have the whip hand without following the guidelines of Search engines.

The more sound SEO strategies you apply to your Website, the higher the chance your potential will convert to paying customers.

Finally, do remember that SEO is nothing but a continuous process. Sometimes, you may need to do split testing to know which SEO activity works best for your WooCommerce website.

Growth Hacking Strategies for Startups to Ensure Desired Leads

Growth hacking or growth marketing is an experiment-driven approach to identify the most effective way to promote your brand widely. In order to keep your business always a step ahead, you have to plan something out of the box. And growth marketing can help you with that.

Entrepreneurs always aim to reach their potential consumers and increase their revenue within a short time period. Therefore, you must emphasize your marketing strategies to get quick exposure in today's business world. To establish a unique identity of your business you must come with some creative solutions.

Growth Marketing is not only about traditional marketing or promoting products and services.

Growth Marketing is all about growing your user base by doing continuous experiments, collecting reviews, improving quality and ultimate growth of the business.

You can leverage the power of Growth Hacking to reach a huge audience and increase brand awareness.

Proprietors sometimes get confused to choose the right Growth Hacking strategies to grow fast. Today we will show you 10+ proven Growth Marketing Methodologies that will worth your expenditure.

What is Growth Hacking

Growth Hacking is a comparatively new and creative marketing technique focused on growth. It is an experiment-driven tactic to get a massive growth in a short time period on a minimum budget. The term “growth hacking” was coined in 2010 by Sean Ellis, founder, and CEO of GrowthHackers.

The main objective of Growth Hacking is finding a cost-effective way to acquire a large customer base. In this methodology, all parts of your business will work together and find an effective way to generate more sale.

growth-hacking-strategies

You would have to mix engineering, data, design, development, marketing, and analytics in order to find the most attractive, cost-effective and quick way to grow rapidly instead of following the conventional techniques.

Who is a Growth Hacker

Who-is-a-growth-hacker

A growth marketer is someone creative and knowledgable of technology and analytics. He has a great understanding of buyers persona, market condition, design, coding, analytics along with traditional marketing approaches.

He must have the power to bring something new and effective from continuous testing and customer feedback. The growth hacker is capable to analyze the data and find out the best way for rapid company growth.

A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scable growth

Sean Ellis, CEO and Founder of GrowthHackers

The growth hackers usually follow the techniques of reverse engineering, A/B testing, SEO, conversion optimization, email marketing, viral marketing, and content marketing to get huge growth in the consumer base.

And the main formula that every growth hacker uses is —
Product + Growth = Impact

growth-hacker-strategy

In short, a growth hacker is a compact package of marketer, programmer and data analyst to get maximum consumers at a lower cost within a minimal time period.

His aim is fixed on only one thing: Company Growth.

Growth Hacking Strategies vs. Digital Marketing Tactics: Get the Difference

growth-hacking vs digital marketing

There exists a fine line between Growth Marketing tactics and Digital Marketing techniques. Confusion may arise among the entrepreneurs in which one should be picked or which one is actually beneficial for them.

Actually both of them are important to boost-up your company growth.

Digital marketing often works with the already established strategy of marketing where the outcome is quite obvious and constant. On the other hand Growth Hacking involves finding something innovative by experimenting with different ideas.

The Growth marketer uses these testing data to analyze the consumer satisfaction level and come up with an improved solution to retain more consumers and make them loyal advisor. These loyal advisors will help to take the business to the next level.

growth-hacking-strategy

Instead of focusing only on driving traffic to a website like traditional marketing, Growth Marketing focuses on the full customer journey. From arriving on site, engage with the product or service, find a WOW moment, come back and buy again and work as a referral, Growth Hacking works in every step to influence the users.

The mindset of a Growth Marketer is the same as a scientist. They continuously test and analyze the data according to their hypothesis and don't stop before getting satisfied results.

Here, the experiments that fall down are not considered as failures, preferably its a step closer to get the desired output.

Growth hacking emphasizes more on the process rather than the outcome.

12 Best Growth Hacking Strategies Every Startup Should Follow

Every business should have a strong Growth Hacking plan to break the ground and grow the business rapidly. Here we have listed 13-proven Growth Hacking Strategies to boost your user base and drive the growth line upward.

Pre-launch

  1. Follow Your Biggest Competitors
  2. Build a Social Media Community Around Your Brand
  3. Email-marketing
  4. Leverage Adjacent Markets
  5. Offer Discounts to Beta Testers.
  6. Create a hype or follow the trend

Post-Launch

  1. Launch on Product Hunt or Similar Platforms
  2. Leverage Q&A Sites like Quora, Reddit, etc.
  3. Leverage Referral Marketing
  4. Focus on Content Marketing 
  5. Use Clients Feedback to Improve Service
  6. Work with Influencer

Let's start the discussion.

Scann Your Competitors Strategy

growth-hacking-strategies

You will get competitors in every industry. As a startup business owner, you should keep an eye on your competitors. To run a business successfully you have to identify your business competitors first. Then analyze their marketing plan and other strengths to make your business stand out.

Moreover, you can come out with a better approach in front of your target audience by cracking the potentiality of your competitors.

Your competitors are not only who do the same business, but also who provide the substitute or same type of products. Also with the growing usage of the internet now you may have to fight with the companies from different localities, countries, in fact, all over the world.

Though the scenario does not small anymore. You have to think deep and bring something unique to compete with the rest. In addition, you must understand the tactics and business policy of them and then offer something alluring and tempting to your consumers.

Therefore, by knowing what your rivals are up to you can develop a cost-friendly promotional strategy for your business.

Build a Social Media Community Around Your Brand

Social Media becomes a popular platform for spreading the brand voice to a huge population. Through these platforms, you can introduce your brand, interact with your audience directly, get their feedback, communicate with your industry influencer, understand your competitors and so on. As a result, it gives you an opportunity to build a community of people who holds the same views.

It's undoubtedly better to scream your voice in a crowd than space.

social-media-community

So before launching your product you can create groups or forums on different social media and promote your business. In order to do this, you can update interesting posts, create any buzz, arrange contests, broadcast ads, create and join similar groups and so on.

Email-marketing: Powerful Tool for Growth Hacking Strategies

email-marketing

Email marketing is an effective way to acquire, engage and retain users for your business. You can create a hype about your products or services even before launch by sending attractive emails to your potential audience.

At first, you have to collect an email list of your target audience with whom you want to introduce your business. Then plan something wisely based on your audience nature, age, geographical area, liking, requirements and others. In this way, you can understand your user's preference and convey your information in an appropriate way to them.

As it gives you an opportunity to communicate with people directly you should send emails at least once in a week before launch. It will create potential consumers for your business prior to your launch. Also, you can take the email marketing service of Mailchimp to make the email list and send them to users effectively.

Leverage Adjacent Markets

Often people confused the concept of adjacent marketing with white space opportunity. White space opportunity is like innovating a new market for your existing product.

Marketing Calendar 2019

The adjacent marketing, on the other hand, uses your skill and capability to create more sales in your existing channel. While you think about your business's current market, you consider the intersection of Product, Customer, and Application.

Suppose a Software COmpany produces a wide range of plug-in and add-on for WordPress. They have good community of clients. Now they can create some other relative elements like WordPress theme to serve their clients more efficiently and broaden their market. It will create potential sales growth within their skill and ability with less risk.

Giving Discounts to Beta Testers.

Offering promotional giveaways always be an outstanding marketing tactic in the business world. Also, you need to test your product's compatibility before launching it commercially.

Therefore for the beta tester, you can offer something tempting. In this way, you can convince people to use your products or services and collect real reviews from them. Later, you can utilize these reviews to improve your service quality before going widely. It will minimize the chance of customer dissatisfaction and maximize the sale.

Furthermore, it's not always easy to make people ready to use your products specially when they are already obsessed with another one. So, you have to analyze their requirements and bring out something innovative and alluring that they cant refuse.

Create a Hype or Follow The Trend

There is a high chance before you a lot of people are doing the same business and serving the people for years. So, it's not possible to drag all their clients towards you overnight.

You must create curiosity among your target audience first. This also goes the same if you bring something totally new, nobody does before. In that case, you also create an interest among the people for your products or services.

Its a comparatively easy yet productive way to promote your business. However, you must think something outstanding to draw the attention of your audience. It should be innovative and capable to allure your target audience at the same time.

Launch on Product Hunt or Similar Platforms

product-hunt

Product Hunt is a trustworthy and popular site to share and discover new products. By promoting your business on Product Hunt you can manage 10,000+ web visits per week.

Big shot, Right!

Well, if you want to get introduced with huge traffic and make public exposure overnight this type of platform will be the right choice. But its not a piece of cake to get featured on Product Hunt or this type of other platforms. You have to find someone who has already submitted a similar product on Product Hunt. Then, you have to convince him/her to submit your business on the platform.

However, it may seem a little bit complicated to you but expose your business to the global audience it is the best way.

Leverage Q&A Sites like Quora, Reddit, etc.

Now, to promote your business on social media and get interacted with the audience about your products or services become so common. Undoubtedly it's an effective way to go close to the mass people. But the excessive use of social media marketing for businesses creates a hole in the consumer's mind. They often get confused and can't decide in the crowd of massive advertisements.

In this circumstance, sites like Quora and Reddit can help you out to introduce your business in an innovative way. You can search for the queries related to your business and join the conversation. Make sure that your product is capable to serve their demand. In addition, you can explain broadly how your products will meet their needs.

On the other hand, Reddit will allow you to expand your network in your desired community. It's a big chance to get connected with your audience where you can introduce your business globally.

Leverage Referral Marketing

growth-hacking-strategies

We usually love to get reviews from our family and friends. You can adopt this mentality to elevate your promotional activities Therefore, you have to make people convinced to use your products and scream the reviews to others.

Use your clients as your referral. In order to do this, you can offer some discount coupons or anything beneficial for them. Big companies like Dropbox, Airbnb, Uber all of them use referral marketing to promote their services.

As it's like a chain reaction and also trustworthy, it can bag you huge traffic for your business dramatically.

Focus on Content Marketing 

growth-hacking-strategies

Content marketing is a strategic marketing approach involved with creating and distributing informative, relevant, and consistent content to attract, interact and retain a specific group of people. Content can be a piece of article, image, infographic, audio or video to create profitable customer action.

The CMI says content is one of the most effective ways to promote a business. Almost half of all marketers plan to use content to reach their customers.

You can increase your brand awareness, leads, and conversion rate by designing useful and valuable contents for your clients.

At first, you have to analyze your buyer persona and then develop your content team strategy according to their preference. Always try to keep your content straight, simple, attractive and beneficial for your audience.

Use Clients Feedback to Improve Service

If you can tap into what hooks your audience you will get a flood of appreciation for your products or services. In order to improve the quality of your product, it is the best way to get reviews from real users.

You can conduct events, online contests, google forms, surveys to get the thoughts of your clients over your services. Later, it will lead you to generate next business strategies to acquire and retain more users.

Moreover, it will help you to build up a sustained relationship with your customers.

Work with Influencer

Influencer Marketing can increase brand authenticity to build trust among the users. That is the reason global brands like Adidas and Colgate-Palmolive have been using this marketing tactic for years and working with many social influencers accordingly.

According to a Linqia study, 86% of marketers have used this methodology to grow their business, and 94% of them found it effective.

You can work with influencers who have huge fan followers from your target audience. They will promote your business to those people online or offline. Marketers from all industries are working with influencers to boost their social activities on Facebook, Twitter, Instagram, YouTube, and other social platforms.

For local exposure of your brand, you can enroll with local celebrities who will throw your brand voice broadly.

There are so many alternate ways to expand your business largely. Here, we mentioned the 12-best potent tools for your brand exposure.

Live Growth Hacking Examples That will Make You Amazed

There are a lot of well-known companies who have used the Growth Hack Marketing strategy to drive incredible growth.

DROPBOX: Dropbox offered extra storage space to customers who referred them, giving their customers an incentive to complete tasks on Dropbox, offering existing users more free space for linking their Dropbox account to Twitter and Facebook. They have now more than 500 million users.

PAYPAL: They offered 10$ for each customer sending an invitation to a new user and he/she accepted that. The new user also received the same amount as a welcome bonus. This company increased its business by 7% to 10% daily and gained 5 million users by 2000.

REDDIT: The owner created an illusion of being popular and populated by uploading huge content under fake user accounts.

FACEBOOK: They planned to encourage users to add their contacts and send emails to those contacts if they were mentioned or tagged on any Facebook post. Now, they have more than 2 billion users worldwide.

DOLLAR SHAVE CLUB: They used the video marketing strategy to promote its new service of sending people new razor blades monthly for just $1. The video got viral and become popular overnight. The video has more than 25 million views until today.

Hence, you will find so many examples like these on the web.

You can follow the proven Growth Hacking strategies cracked by well-known global companies or bring something out of the box by analyzing your user perspective.

Final Verdict

For reaching out to a huge audience and increase your brand value you would plan for strong Growth Hacking Strategies. Especially entrepreneurs should emphasize on growth marketing to introduce their products or services widely.

The Growth Hacking Strategies we have discussed above will help you to expand your business within a short time period. You can leverage the power of growth marketing to upward your profit margin and amplify user experience.

Furthermore, we live in this digital world technology makes us handful with productive tools that are helpful for any startups. Hence now it becomes easy to develop any strategy, analyze the data, getting feedback and implement them accordingly.

Best Retargeting Platforms to Run Successful Ad Campaigns (with Practical Tips)

It would be a dejected moment when you are getting your target audience in a huge number but they are leaving your site without purchasing anything. That's why it's important to track & retarget them. And your first step is to be clear about the best retargeting platforms.

Researches reveal that only 2% of visitors become customers at the end of the day. So, is there any way to make your visitors return and make a purchase? What, if you could track them and show your products again to reconsider their decisions? 

The retargeting actually is a process that helps you to bring back your potential visitors and there are possibilities for you to convert around 70% of them into customers.

Before jumping to the campaign we suggest you read this article to know which retargeting platform work better and what you should not do during the campaign.

How Do Retargeting Ads Work

best retargeting platforms

Retargeting or Remarketing works when you add an advertising pixel (java-scripted) code in your site. The pixel creates cookies that measure visitors behavior and it's able to track your visitors throughout the web platforms. This is the first step of the retargeting ecosystem. 

Now, you need to create Display Ads that will be shown to the tracked visitors on websites from their gadgets.

However, this is not something wrong or unlawful to track them by using cookies because you are requesting them to accept it. 

So, don’t worry about the GDPR (General Data Protection Regulation).

How does retargeting work

Most of the non-tech people find adding code in their sites is sophisticated. For them, there are many plugins (if your CMS is WordPress) have been created to make the process easy and comfortable.

You can use  Header Footer Code Manager or WooCommerce Conversion Tracking to add pixels with ease.

WooCommerce Conversion Tracking is particularly coded for retargeting ads. You can efficiently connect your retargeting platform to track the cookies.

Retargeting tools- WCT
Retargeting made easy with WCT

You can also create many events for a specific page visitor, buttons and track your conversions without a hitch.

Best Retargeting Platforms You Can Rely on

Retargeting Display ads have 10 times higher CTR (Click-through rate) than other display ads you usually run. Many marketers now spend a good amount of money on retargeting display ads rather than typical display ads. 

But, what retargeting platform serve better to achieve a higher conversion rate? 

Well, there are lots of platforms to mention. We have covered the top 5 retargeting ad platforms to help you out.

  1. Google Ads Remarketing
  2. Adroll
  3. Facebook Retargeting
  4. Perfect Audience
  5.  ReTargeter  

Now, let's jump into the details.

1. Google Ads Remarketing 

When it comes to any kind of ads, Google ads is the best place to start with. They allow you to show your ads to your tracked audience on Google and its associated websites.

To start your campaign, you need to have google ads account and connect with remarketing tag to your site. Thus you will able to you use the following types of remarketing ads.

Types of Google Ads Remarketing

There are mainly 5 types of remarketing or retargeting campaigns with Google Ads. Have a short overview.

Standard remarketing: Your display ads will show when your cookies based audience browse sites and apps on Google Display Network.

Dynamic remarketing: You can take your remarketing campaigns to the next level with Dynamic remarketing. Google ads feed your products data to show the products to your potential customers who have previously visited your shop.

The process helps you to get more leads-sales and it's easy because your visitors already have shown their interest in these products.

Dynamic Remarketing works better especially for eCommerce sites. 

Remarketing lists for search ads: Many times your visitors come for a certain product to your site but leave without purchasing. They usually don’t stop looking for the products. They may search again for those products on Google. 

You can target them by adding them on your remarketing list and by bidding on keywords. So, they can see your ads and come bake again to your site.

Retargeting campaign

Video remarketing: With Google video remarketing you can also tailor person who has been watched your youtube videos and also show them your videos or display ads. And you know that Youtube is the second largest search engine.

Customer list remarketing: You can upload your customer list with their first names, last names, emails or phone numbers in a CSV format so that Google ads can show your ads to only your set customers.

Google remarketing is not that costly as it depends on how you set your campaigns, ads as well as the budget. Some surveys show, Google remarketing cost less than 2 to 100x on the contrary to search ads.

You should give a try to remarketing besides search ads and it could give you a boost for your eCommerce business. 

2. Adroll Retargeting Campaigns

If your marketing plan is showing your display ads to almost every web platform, Adroll will allow executing your plan. They show your ads to Google, Microsft, facebook and 30+ other web platforms. And that's almost 95% of the web.

Adroll retargeting- best retargeting platforms
Adroll is one of the best retargeting platforms

With Adroll, you can run your campaign with a fixed budget and create various events. They also allow you to create Ad banners from your dashboard.

Types of Retargeting Campaigns with Adroll

You can create 3 types of retargeting campaigns with Adroll.

Websites and Apps: You need to create your audience to run a web campaign. When you activate your campaign with a perfect setup, your display ads will be shown to your customers.

Social: You can easily set up your Facebook campaign in Adroll that let your ads show on the Facebook news feed, column as well as Facebook and Instagram apps. 

Email: Adroll allows you to create email for your target audience and send them through MailChimp, Campaign Monitor, Klaviyo and  Constant Contact, etc.

Like Google ads, you also can generate similar audience who could be interested in your products and services and target them from web campaign. You can make native ads with Adroll.

If you have a smart budget and want to take your ads performance to the next level, Adroll customer support would help you a lot, even they engage with an ad manager.

3. Facebook Retargeting

As the best social media ads platform with 2.38 billion audiences around the world- Facebook is a very popular retargeting platform right now.

Like other software, they do not tail to all over the web platform. They only show your ads when your visitors browsing Facebook and Instagram from their accounts.  

Generally, you need to add facebook event pixel on your site to track your right visitors like other platforms. After that, you can create a custom audience and run your campaign.

With the custom audience, you can select specific page visitors to target. Like, you can target cart abandonment people. That would help your visitors to remember what products they forget to buy. Here is an example for you.

Moo is targeting their cart abandonment visitors with an incentive.

Just like Adroll and Google ads, you can generate a similar or lookalike audience through facebook ads. Using location, behavior, demographics and interest metrics- you can easily create a similar audience base for your products.

Also, you can show your Facebook ads to your email subscribers by creating a custom list as you do for Google remarketing. You just need to have an email list and names. If the email subscribers have facebook ID, your ad will appear to them.

Learn more about how to drive more traffic from social networking sites by retargeting your lost Customers.

4. Perfect Audience 

If you are looking for an easy and affordable retargeting software, Perfect Audience could be your savior. They need a minimum of $25/week to run your retargeting campaign. Isn’t that budget-friendly for your marketing campaigns?

perfect audience review
Perfect Audience review

Setting up Ad campaigns with all the retargeting platforms or tools are almost same so far. You can create 4 types of campaigns with Perfect Audience- mobile apps, web campaign, facebook campaign, and dynamic web campaign.

With Perfect Audience, Cross-device mobile retargeting is another smart way to target users who visited your sites from the desktop.

You can show ads on different mobile devices to your potential visitors by running mobile retargeting. Perfect Audience also allows you to retarget your business app users.

 5. ReTargeter- One of the Best Retargeting Platforms

ReTargeter is another player in the remarketing industry which was formed in 2009. They create a few different types of campaigns with the general campaigns that other platforms offer.

Retargeter is one of the best retargeting platforms

ReTargeter’s remarketing services-

  • Site Retargeting
  • CRM Retargeting
  • Search Retargeting
  • Contextual Targeting
  • Audience Targeting
  • Look-alike Modeling

If you have comprehensive information about your customers that you collect through your marketing or sales team, you could use that information in CRM retargeting to show your brand again using a secure portal that protects customer information.

So, your bounced customers could easily fall to your conversion funnel.

We could give you more retargeting software name like Sizmek, Artudata, Creteo, and Fixel, etc that you can try. But the above-mentioned 5 platforms are the best for your eCommerce or any type of business. So, we are not going to prolong the list.

The Mistakes that Destroy Retargeting Campaigns

Choosing the right platform is really important but this is actually your first stage. If you hope that your selected tools will make all the magic then your marketing plan will collapse very soon. And you will start losing your money.

Let’s discuss some significant facts that can kill your retargeting ad campaigns.

Not focusing on organic traffic

Organic traffic means the target visitors on your site. If your site is not getting a good amount of organic traffic then there is no sense to run retargeting ad campaigns.

Your campaigns will not serve you as you expect. That's really terrible.

Site Speed

When someone re-visit your site and finds your site is taking times to load, his conversion possibility is less than 30%! No one likes slow sites in 2019. To increase ROI, you should work on your site speed.

Same Landing Page for Ads

To create a web retargeting, you add a landing page URL and then retargeting platform generate audience from that page. When people come to your site from your display ads and find the same page that they already visited, what would they do?

It is very possible to get demotivated and find no interest again to your products.

 Bad Ads Copy

A powerful and touchy Ads copy easily makes your visitors understand how your products can solve their problem or satisfy them. This makes your audience more curious about your products and makes them visit your site again to purchase.

Ad copy for best retargeting platforms
An example of a perfect ad copy with a smart design

The bad ads copy does the opposite and there are possibilities that you will not get your desired hit.

Ads Design

Do your ads trigger your retargeted visitors' memory? If don’t, they could leave your site without making an action or forget to buy. Most of them will not revisit your site and you will lose your customer again.

Product Quality

It should be the first priority for any marketers. If you run your ads campaign for bad quality products, you will not get the revenue you want. If products or products description does not satisfy your visitors, most likely retargeting marketing will not work for them. So, you should focus on your product quality.

Products to Sell Online

You should always do A/B testing and observe your campaign performance. And find where you could improve your ads performance.

5 Ultra Practical Tips for Ecommerce Marketers

retargeting Tips for Ecommerce Marketers

Target Best Marketing Channel

You should find out where your visitors spend most of their time. If they come from social media or video channel, you should go for social media retargeting or video retargeting. 

If direct or organic visitors’ percentage is high for you, you should start web retargeting. You can easily find your channel performance from Google Analytics.

Don’t Forget Your Email Subscribers

Let your email subscribers remember your products who haven't already purchased anything from yet. The success rate of retargeting your email list is 64%.

You can offer an exclusive discount to attract them and run your ads using any retargeting platform 

Track Your Customer’s Behavior

Most of your visitors leave your site at different stages on their journey. Someone leaves from the homepage or someone from the checkout page without completing the purchase.

You can create different events to track them and retarget them without any hustle by using WooCommerce Conversion Tracking.

Use Dynamic Ads

You can utilize Dynamic ads based on your products. In the past who visited specific products, add them to wishlist or even the cart – retargeting ads can show them exactly the same products on their devices.

Use GIF or Animation Ads

A smart GIF can help you get the desired results.

Try to be more creative. If you can use gif or animation instead of png or jpg format, they will provide you good result. This type of ads has a higher Click Through Rate (CTR).

Best Retargeting Platforms: Which One to Choose?

It's really important to choose the right retargeting platforms for your marketing team as nobody wants to forget potential buyers. Most of the software work almost as same. And every platform supports sites are built with WooCommerce, Dokan Multivendor or other eCommerce platforms.

You can look for some criteria when choosing one platform- site inventory (where they will show the ads), budget, report system and support.  

If you want to take your retargeting into the next level with excellent support, Adroll could be a good choice. When it comes to budget with good performance, Perfect Audience could make a difference. And if you are an expert, you shouldn't worry about Google Ads

Now, it's your turn to decide which one to choose or try first. If you're already using one of them or have worked with all, let us know in the comment section below. Also, for any query, don't hesitate to leave a comment!

Effective Facebook Marketing Strategies for Beginners

With over 2.23 billion users, Facebook is the most popular social networking site across the globe. And no other social networking platform precedes the number of Facebook users as of today. This means, as a marketer you have a huge possibility to reach your desired users utilizing the Facebook marketing strategies.

In today's post, I shall be showing you some useful Facebook marketing tips and ideas that can enhance your customer engagement by getting the most out of this popular digital marketing platform.

Continue reading “Effective Facebook Marketing Strategies for Beginners”