Top 10 Voice Search SEO Techniques to Keep Your Audience Graph Higher

Voice search SEO is not a new trendy thing anymore. People do voice search all the time, In fact, It has been steadily increasing year after year, gaining mass adoption and there are statistics to prove it. Voice search enables people to search using only their voice.

People don’t have to type keywords on search engines anymore.

Voice Search SEO will change old ways of doing search engine optimization and it is now more important than ever to up your SEO game and be alert on the next big changes.

Why Voice Search Optimization is Important

voice search seo techniques and tools
  • 31% of smartphone users worldwide use voice tech at least once a week. (Source: Statista, Location World)
  • The total voice searching user base among US adults is 42.7%. (Source: Voicebot)
  • Half of all online searches will be voice-based by 2020. (Source: Comscore)
  • By 2020, 30% of web browsing sessions will be done without a screen (Source: Gartner)
  • 82% of voice assistant users worldwide use them to seek information. (Source: Statista)

Still not convinced? From 2016 to 2018, one can only expect them to get bigger and better in 2019. People in all age groups are using personal assistants – 

voice search seo techniques- stats
Statista
  • 66% of Millennials use voice-based searches in their home
  • Around 32% of Millennials have used the voice-based search on a smart speaker
  • Top activities vary by the device used
  • Millennials are more likely to shop and research products than they are to buy

10 Voice Search SEO Techniques & Tools to Power up Your WordPress Site

voice search seo techniques

Below is the list of voice search SEO techniques and tools that you can use to keep your content in line with voice search SEO.

1. Answer The Public

Answer the public will help you get questions about any specific query or topic. You can get most of the relevant questions your users can ask. It will give you questions starting with who, what, how, where, what and many more.

For example – I searched “SEO” and got questions that started with 

  • Without – SEO without backlinks, SEO without content, SEO without a plugin, SEO without keywords, SEO without WordPress
  • Near – SEO near me, SEO jobs near me, SEO services near me, SEO courses near me, SEO agency near me, SEO coaching near me
  • To – SEO to-do list, SEO to increase traffic, SEO to my website, SEO to do, SEO to WordPress, SEO to HTML website
  • With – SEO with HTML, SEO with Yoast, SEO with python, SEO with vuejs, SEO with Shopify
  • For – SEO for social media, SEO for Squarespace, SEO for Instagram, SEO for dummies 2019, SEO for Etsy, SEO for blogs, SEO for youtube, SEO for WordPress, SEO for WordPress
  • Can – can SEO youtube, can SEO help your business, how SEO can grow your business, how can SEO improve sales, how can SEO be done in the easiest way, can SEO be automated
  • Is – SEO is dead, SEO is dead in 2019, SEO is a waste of time, SEO is fun, SEO is important, SEO is free, SEO is dead and other lies, SEO is easy, SEO is overrated, SEO is not important

As you can see, you will get a detailed list of questions and these will help you get an idea of voice search on SEO topic.

You can optimize the content accordingly. Voice search typically involves asking questions and this tool is a pretty good starting point to get started. You will also get keyword + related keywords with your queries, I got 520 keywords with SEO query.

2. The Holy Grail of ‘W': Who, What, Where, When, Which, Will & Why

Most of the voice searches involve answering questions. The more your content focused and involved with answering these questions the more successful it will be.

Google featured snippets typical has an FAQ question section and your content will do well in that area as well.


3. Schema Markup

Schema markups help search engines identify your content. If you can correctly add schema markups, search engine results will show your content in all the relevant pages it can.

Because search engines will have a better understanding of the content and don’t have to do guesswork. Adding schema markup properly will do wonder for your contents. For example – properly schema markup food content will even show the calories in the search result cards.

voice search seo techniques

4. Keep Answers Short

If you think about it, we always ask short questions. For example – why SEO is important, how to do SEO, SEO agencies near me. People ask questions and expect to get the answer in short form. They don’t want to hear a long 200-word answer to their questions.

According to a study done by backlink.co. Google prefers short, concise answers to voice search queries –

The typical voice search result is only 29 words in length.

5. Website Page Load Speed

Voice searches usually pull information from webpages and average voice search page loads in around 4 to 5 seconds.

So, it’s better to optimize your web page so that it loads fast.

You can use tools like Gtmatrix or Pingdom to optimize your website for loading speed.

6. Google Business Listing:

voice search seo techniques


Usually when users perform a voice search, sometimes properly optimized business listing also claims the top spot. Google sees this as a good opportunity to show business to satisfy user queries.

Listing your business in the right category with professional pictures, reviews, and phone numbers can get you the top spot on voice search.

7. Keep Q & A Content

You should have Q & A section inside your content to get listed in voice search. Your content can be small snippets of questions that are typically asked in voice search and you answer them accordingly.

Chances content from the Q&A section can get listed in Google’s “People Also Ask” section.

voice search seo techniques
FAQ Content

8. Easy to Read Contents

The average Google voice search result is written at a 9th-grade level.

You can use content readability tools like Hemingwayapp to assess your content readability level and keep it simple enough for users, avoid using fancy and uncommon words. Hemmingway app can help with all these points. 

9. Create Long-Form Content

In general, an average voice page result is over 2,000 words. You may ask – why Google is showing long-form content in voice search?

It’s because long-form contents have more words in them. Long content = more words to match voice search queries. 

10. FAQ Page

voice search seo techniques
Source: Backlinko


As you can see from the above image, FAQ pages do carry over a certain of voice search page results. So, it’s now more important to have an FAQ page or section on your website for voice SEO.

Final Words on Voice Search SEO Techniques

Voice search is getting more popular and growing every year at a rapid pace. If you write content combining these techniques and your content will be much more optimized for voice SEO.

I have tried to list down the most important techniques, I hope these techniques and tools will help you prepare for the future. Did I miss any important technique or are you using any tools that need a mention? Feel free to comment and let us know.

Dokan

12 UX Design Trends You Will See In 2019

These days there's no doubt in the fact that tablets, smartphones, and other digital devices have become an integral part in our life.

In fact, the way in which the technological world is emerging, it has become a quintessential philosophy to serve a user needs with the best experience on the several digital platforms he or she may use.

User experience includes all aspects of the end user’s interaction with the business, its products, and its services.

Now, in a case, if you're the one who's wondering that what UX is then here're the answers for all the likely questions. Primarily,

UX means having a complete understanding of all the users, this includes knowing what users need, how they want everything to be carried out, what are their abilities, limitations and so on.

Why Is It Important To Follow-Up with UX Design Trends

UX design trends

UX takes into consideration the profit of the users and service providers as well. UX principally aims at continuous improvisation of the quality of the user’s experience with the digital interface and perceptions of the product and any similar services.

User Experience has been the major focus of the design plans recently. Commerce now make use of Data Analysis, Business Intelligence, and many other tactics along with a superfluous User Experience (UX) to make sure that the users are getting crafted experiences for their needs.

Earlier there were so many different trends which were used but now in 2019, there are many of those which have taken a new place into the list.

In this post, I've picked out some of the most intriguing trends for this year.

TOP 12 UX TRENDS FOR 2019

Before starting, just have a look at the list below. I've covered top UX design trends of this year and it will also let you understand the recent UX best practices.

  1. Responsive UX
  2. Liquid graphics
  3. Photo Driven Interfaces
  4. Dark Themes
  5. Illustrations
  6. Implementing Material Design
  7. Creative loaders
  8. Custom 3d graphic: animated and static
  9. Minimalism
  10. Promote Video Content
  11. Personalized Content
  12. UX Design for Business Models

Responsive UX

Gone are the times of ‘mobile-friendly’ sites. These days, in the quickly growing design business, it is essential to be Device Agnostic. It is no longer going to be a choice for companies to make the UX for any specific platform.

Responsive UX is necessary for companies that strive to be successful in this digital era.

The purpose for UX Design in 2019 should be to provide a seamless experience the each and every user irrespective of the device which he or she is been using.

Liquid graphics

Liquid graphics are something which is becoming more digitized. In 2019, numerous web designers are planning to go ahead with this trend so as to bring more complex forms of colors in the real digitalized world.

Liquid graphics in UX design trends

In fact, these days liquid graphics, chromatic forms, and holographic are so much in trend that you find them everywhere so adding them would surely work great.

Photo Driven Interfaces

As mobile screens are getting bigger, their viewing experiences vary too. Focus can be shifted from utilizing merely vectors and symbols to real-time pictures. Photography is an essence in the area of design and a perfect combination in images and UX Design can be viewed out for in 2019.

The purpose is not to puzzle users with lots and lots of pictures. You need to maintain substantial margins, spacing, whitespaces, and color balance.

Dark Themes

The dark themes began to predominate after the Mojave update was issued. Dark side interests users and world-known organizations have issued software updates having dark themes.

Illustrations

Incorporate illustrations: Hand-drawn illustrations, vectors, graphics, pictures in the UXD to add character and playfulness to your brand.
Illustrations enhance the artistic value of the screen, append to the look and feel as well as maintain the users to relate to the content on the screens.

Implementing Material Design

With the enlightenment of Material Design in 2014, it revamped the way UX was created. Easy, minimalistic, vibrant but complex color palettes, typography, all transformed the system screens viewed and were considered.

We need to now desperately go from the brightness and blandness of flat design to liveliness, crispness, enhanced interactivity, intricate textures, and designs, the flexibility of design to different devices, customization, and a user-centric approach courtesy Material Design.

Creative loaders

Not for the initial year motion design holds in trends. People like funny, flexible animation. The UI design also practices motion in various loading situations.

Complex, unengaging animation hooks a user, which thereby affects the overall user experience.

Custom 3d graphic: animated and static

The 3D design is one more noticeable trend. Presently it’s not just a static design but more an animated 3d graphic.

3d graphic in UX design trends

Several simulations of natural elements, the flow of objects and mind-blowing combinations of things in compositions pique users’ attention and make them stay.

Minimalism

In opposition to the resurgent color schemes successful in 2018, the minimalist design is evolving. The austerity of the interfaces is determined by the stock companies, featuring the static nature, elitism and the high quality of their products and services.

Minimalism is accomplished by utilizing a monochrome shade palette and clear fonts.

Promote Video Content

Advertising Video Content is one of the trends which numerous people are likely to involve in UXD in 2019.

Rather overwhelming a user to see 4-5 sections on What We Do, Why Us, About Us, go for employing a 1–2 mins of a video describing all you desire to convey to your users.

Promote video content by applying UX design best practices

Well, over here you can make a video which would be clear, short, and succinct.

Personalized Content

This is of utmost importance. According to one report, 37% of clients who quit business associations do so because personalization is missing.

Usually, many users tend to prefer interfaces that are personalized as per their preference and choices. The great part is that personalization really continues to appeal to the whole human nature and requirements.

Content marketing through UX best practices
Image Source: Edubirdie

Catering to the clients’ requirements based on their former communications in giving personalized user experiences is a trend that hit up in 2018-mid widely.

Personalization in UXD is effective. The purpose is that as it learns and modifies, personalizing your UX offering can happen in productive activities.

UX Design for Business Models

Creating your UX according to the company model of your customer: B2B, B2C, C2C, and Hybrid is very vital. Unfortunately, several companies today are yet blind to the potential of fulfilling those right UX tactics that will add on to their companies’ value.

UX design best practices for business

When a company abandons to shine on a digital network, it’s the time you know that it is necessary to spend more time into UX to get that value to your company. The proper accomplishment of the UX Design assists your business to know how to understand your business and your stock(s).

It also enables them to get a sight of your brands to feel and if or not you will be a perfect fit in the opposition. When more and more users discover your site/ app’s UX pleasant, they’ll keep reaching back.

Final Words

After going through all this, I can certainly say that the UX design trends in the forthcoming 2019 will be completely understandable, accessible and simple.

So, this is something which is actually going to work great in favor of businesses and people. I hope this post assists you as you create your User Experience.


This post is written by Liza Kosh. She is known for her tremendous contribution as a senior writer who loves to share her views on upcoming technology and the market trends. She is now associated with a UI-UX design services providing company based in the USA as a content strategist.

What Is Meta Description & Why Is It So Important?

The search engines are constantly developing their algorithms to ensure more user-friendliness with prioritizing the searchers intent. With proper optimization of your website or webpage in line with the changing guidelines of the Search Engines, you can definitely take your webpage all the way up to the SERPs.

As search engines are changing their algorithms to optimize a webpage, it is pretty common that they are bringing forth new required factors while making some prevalent factors null and void.

Though Meta Description is an old-school theory for SEO or Search Engine Optimization, it still works great to thrust your web page to the top. In this article, we will learn what a meta description is and why it is important for your web pages.

What Is a Meta Description?

meta description

In non-technical terms, the meta description is nothing but the short snippet of texts that tell the search engines and the searchers what your web page is all about.

As Google possesses 67% of total search engine shares of the market, we should optimize for Google rather than optimizing for the other search engines like Yahoo, Bing, Ask, AOL etc.

Technically, a meta description is an HTML attribute in between the meta tags describing your webpage.

How This Text Works

The meta description may appear under the URL of your webpage. This snippet of texts is pulled from the meta description attribute. However, if the meta description is not specified then Search Engines can fetch these texts from the main body of the webpage.

Here is an example of meta description after searching for the keyword, “weDevs”.

How to See a Web Page's Meta Description?

It's pretty easy! Go to the page of a web page then, right-click your mouse after that select the View Page Source option from the box.

Moving forward, you will probably be able to see the meta description within a bunch of codes. Here is an example of meta description on the “View Page Source”:


Here is the above Meta description in texts:

<meta name="description" content="The third edition of “International Space Station Benefits for Humanity” is available Friday, April 5, 2019 for download." />

Why Meta Description Is Important?

If you take a look at the following data, you will see how Meta Tags play an important role to rank your webpage.

Source: Semrush

The above data shows the most important ranking factors for a website. Though meta tag is at the bottom of them, it still strongly pushes your web pages to the top provided that you have done the SEO by adding a suitable meta description.

If you are not convinced yet, here is another fact taken from the Moz.

Putting it all together, we're up to almost 55% of cases where Google is using all or part of the original meta description tag. 

Moz

Benefits of Using Meta Description

  • Increases the click-through rate due to the concise explanation of a web page on the SERPs.
  • Helps your web page get ranked faster due to the increased click-through rate over time.
  • Makes the users happy due to the user-friendliness of the appearance of a webpage on the SERPs.
  • Though Google seldom follows a meta description to rank a webpage, a study by Moz shows that a meta description containing relevant keywords can boost the ranking.
  • Helps the users to quickly choose the most appropriate web page from the search results.
  • Boosts up the number of leads on your website due to the increased visitors.

So, it is quite obvious how significant the meta description is for your web pages.

What Is the Optimum Length of Meta Description?

There is no hard and fast rule for the optimum length of a Meta Description. It depends on the situation and your taste. However, as Google truncates the characters of a meta description longer than 300, we recommend keeping the number of your meta description characters under 300.

The Moz suggests writing a meta description containing characters between 50 to 300.

How to Write Better Meta Descriptions?

Before writing an engaging meta description consider these in your checklists.

  • Keep your focus keyword in your meta description.
  • Never use a meta description that has been already used in other web pages.
  • Use a keyword in the meta description that is hyper-relevant for a web page.
  • Make sure that the texts are highly engaging by telling the benefits or showing the value, eliciting emotion and urgency.

To get more help with SEO, CTA, and CTR, you can check out these additional resources:

Here Are a Few Useful Meta Description Templates

To save your time, here are a meta description templates that may help you craft amazing meta description for your web pages.

For Tutorial Blogs:

Doing "Focus Keyword" is very important. Ever wondered how to do it? Here is our comprehensive and effective guide to do it which can give you a boost.

For Landing Pages:

Do you find it difficult to do "Keyword"? Then you can try "Your solution" that can lessen your pain and make you more efficient like never before. 

For Pricing Pages:

Compare "Your product" with other solution providers with an amazing chart and make your decision to buy the "product" wisely exactly the way others did.

For Documentation Pages:

This documentation explains the "Keyword" feature of "Your product". If you want to learn how it works you can go through this documentation.

Adding Meta Description with Tools

If you are using a WordPress to manage your website you can set meta description without coding a single line. You can use WordPress tools like Yoast, Rank Math, etc. to write a meta description with optimized length.

In Conclusion

Adding meta description is definitely no less than an artwork. With a good meta description, you can convince your visitors and thus increase the traffic and click-through rates. These factors are part and parcel for the better site ranking for any website.

Finally, with sufficient proofs and evidence from above, we can conclude that as an integral part of SEO, you must apply the meta description to each and every web pages of your website.

10 WordPress SEO Mistakes to Steer Clear of

SEO is at the top of most web-designers to do list since it can so easily make or break a website’s effectiveness. Being optimized for search engines is both increasingly difficult and increasingly rewarding, with the masters of the industry achieving major success for their clients and their clients’ companies. Boosting your search engine ranking can be a crucial step for getting your head above water as a site, in this increasingly flooded internet marketplace.

That being said, with so much development in the field, some people can get left behind. It has become less clear what the right way to go about SEO is and what needs to be avoided. Sure, WordPress is a great platform to start with. But, there are a whole host of possible WordPress SEO mistakes that you can still run into. So, without further ado, here are 10 of them to avoid making.

1. Forgetting Time Zone

It’s really easy to forget about setting the time zone you want for your site. But, the damage can be really impactful. Especially if, like so many people nowadays, you are running scheduled posts. Your whole posting metric will be completely messed up without sorting this out, making it one of the most annoying WordPress SEO mistakes that you can make.

2. Not Checking Your Google Analytics Results

Image Source: neilpatel.com

So, your site is up, all developed, all SEO optimized. Sitting back and seeing what happens would be a mistake. Optimization necessarily equates to getting results: hits, traffic, sales, rentals whatever it is. Keeping track of your performance via Google Analytics and, crucially, comparing that to your real-world results, is part of successful SEO.

3. Not Submitting to Google Search Console

Image Source: sitechecker.pro

Once your website is completed, it is important that you submit your XML sitemap (a data list of every item contained on your website) to Google Search Console. This integration of your data will allow you to inform Google what sites you want indexed and will greatly improve your ranking.

Related Article: The Beginner's Guide to Google Search Console

4. Keyword Overuse or Stuffing

Image Source: blog.alexa.com

It can be very tempting to make this WordPress SEO mistake. Keywords are known as a way to attract traffic. However, search engines will penalize you for this simplistic strategy. What is more, it is reported that the psychological effect of knowing that a website is pushing too much with keywords is more likely to repel traffic than bring it in.

Related Article: Don’t Let Keyword Stuffing Kill Your SEO. Here’s How to Avoid It.

5. Failing to Backend

Usage of links on your page can be really important to ensure that you up your traffic. Good SEO will always use internal and external links throughout a site. Links are statistically proven to drive traffic to your website, so spread them around.”

6. Failing to Update Content

Image Source: searchengineland.com

Letting your content go stale or be unprofessional is a terrible SEO mistake, that can impact your click-through rate. Constant updates are needed, as well as quality control. To help with that, try these tools:

Academy Advisor and StudyDemic – Some helpful guides for content copywriting.

BigAssignments – An online editing tool, for ensuring content is polished.

MyWritingWay – An excellent tool for running your usage of grammar through.

Academized and AustralianHelp – Two nifty content formatting tools for your WordPress site.

ViaWriting – For help inserting and generating keywords, tags, titles, and subheadings.

Related Article: How To Manage Your Old & Outdated Content

7. Not Removing Broken Links

Image Source: sitechecker.com

Having broken links is a proven motivator for click-aways, making this one of the biggest WordPress SEO mistakes you could possibly make. This doesn’t only mean having broken links to pages within your own site, it includes not regularly checking the links you include on your page to other websites.

Related Article: Explore What Broken Links Are and How to Fix Them Properly

8. Forgetting to Permalink Your Posts

Image Source: hostinger.com

Every new element or post to your website needs to have its unique link, the permalink. It affects your SEO ranking and can allow your pages to go stale. Go into WordPress settings and put it down in stone.

Related Article: How to Fix Broken Permalinks in WordPress

9. Forgetting to Include Image Titles and Meta Data

Image Source: yoast.com

Search engines are powerful but they’re not omniscient. They can handle text, but one common SEO mistake is to forget to enter the alt text for all of your images to use them to improve your SEO ranking. Otherwise, your images go by the wayside.

Related Article: How to Add Metadata in a Proper Way

10. Neglecting Your Meta Description

Image Source: semrush.com

This is a proven area in which you can maximize your click rates. You have a couple of sentences to show your worth to all SEO users. Do it! This WordPress SEO mistake is unforgivable and will kill your ranking. We suggest you read this article on what not to do when writing a Meta Description.

Conclusion

It’s easy to make WordPress SEO mistakes, but with some careful forethought and, hopefully, with the help of this list of which to look out for, you will be able to avoid making any too costly blunders. Focus on the details and you’ll be fine!

Author Bio: Freddie Tubbs is a digital marketing strategist at UKWritings. He regularly attends marketing and tech events and contributes posts to Boomessays and Essayroo blogs.

Common SEO Tactics You Should Stay Away from, to Ensure the Best Result!

It's a well-established fact that doing SEO is a must for your website to get as many organic traffic as possible. To get this result, SEO practitioners adopt various tactics. However, not all tactics are going to take you to the rescue!

It's as though you were playing a soccer game. You can score goals with the pre-set terms and conditions and if you do foul the referee is all set to penalize you.

The same thing happens here too! If you do SEO in the way which is not consistent with the guidelines of Google then your website is very likely to get hurt badly – for instance – losing the ranking position in the SERPs or getting banned from the search engines.

To survive in the digital marketing world, you should abide by the principles of the Search Engines. In this post, we are going to handpick the most important SEO tactics that you must avoid.

SEO Tactics You Must Avoid

seo tactics to avoid

The SEO tactics, we should avoid, generally belong to the black hat SEO method. If you are unaware, black hat SEO rules do not follow the guidelines of the search engines. A white hat SEO, on the other hand, abides by the search engine guidelines and are safe to apply.

Here are the top SEO tactics that should be avoided right away:

1. Steering Clear of Black Hat SEO Advocates

Many SEO experts will do black hat SEO to rank your site faster. It's true that your site will rank fast but in the long run, your site will be penalized by the search engine.

Here is a chart, given by Neil Patel demonstrating how tremendously a site's ranking goes downhill due to the black hat SEO method.

But keep in mind that short term gain is not going to produce good results in the long term consequences. Hence, never ever trust any SEO experts saying “These black hat SEO still works today”.

2. Keyword Stuffing

Keyword stuffing is when you use the keywords too often in your content. This is a black hat SEO method that worked like a magic spell in the past (nearly 15 years ago). However, this method is now considered to be a black hat SEO technique by Google and other popular search engines.

Fortunately, you can still use keywords extensively provided that those keywords are coming naturally in your content. Google's search crawlers or robots are artificially intelligent enough to determine whether those keywords were implemented naturally or forcibly.

Moving forward, if you can ensure adding those keywords naturally in your contents then chances are pretty high that your content is going to rank all the way up on the SERPs.

Here is an example of keyword stuffing:

“Business automation software can really boost your business's automation process with the power of business automation philosophy.”

Really irritating, right? Here, “business automation” keyword is implemented too frequently and unnaturally and so this is an instance of keyword stuffing.

3. Using Invisible/Hidden Text

What we see on the web page is not everything that the search engine can see. In fact, through programs, it is possible to hide some contents that a user can not see but the search engine robots can.

For example, you can implement the keywords stuffing with this technique but can hide this keyword stuffing and can only show the content that is readable to the user. Years ago, this method was a life saver for some people.

Other examples can be when you want to hide the keywords by making the font size to zero, or use CSS properties to keep those keywords away from the viewable portion of the web page to the user or you can use keyword texts above black background or place the keyword stuffed texts beneath an HTML element so that the user can't see but the crawlers can.

Sadly, you can not use this method today as crawlers will penalize you considering the fact that you are optimizing your content illegally.

Now you may ask if you should use the alt-text for your images. Yes, you can use it. Search engines will rather encourage you to do so as alt text helps the users to see what an image is about when it is not loaded properly or when the reader uses screen readers.

However, as the search-engine bots are becoming smarter with time, they can actually detect this black hat technique. And if the search engine can detect it imagine how many penalties your website will have to undergo.

4. Exchanging Links Instantly & from Irrelevant Sites

One way or even three way link building can be great if done properly but you need to be very cautious while you are linking back and forth between two sites. That's because these type of link exchange can be deemed as link buying and if you do so the search engine will penalize both of the sites with a bad ranking.

Luckily, you can exchange links between two sites after 20 or 30 days so that the search engine can not think that you are exchanging links unnaturally.

Another thing is that when you are linking, you should only link to the sites that are consistent with your website.

5. Posting Artificially Spun Articles

There was once a time when some people did use the article spinning software to create fresh contents from existing contents. A number of people who even can't read and write in English properly got even the Google Adsense for their site using these tools.

But as the search engine is evolving with time, it can now detect these artificially written articles which are part of the black hat SEO strategies.

Even if your article passes the scrutiny of the search engine you will get a higher amount of bounce rate as these write-ups are often terribly written. And nobody likes terribly written texts.

6. Spamming in Social Networking Sites

It's ok to send people links mentioning appropriate information. But if you want to send too many messages or comments without proper information, the search engine will consider it as spam.

And the search engine really abhors it! So, don't dare to do it.

However, you can share your contents in your group or pages with relevant information which is pretty good practice to proliferate the organic traffic.

7. Cloaking

Cloaking is very much similar to the method of invisible or hidden text. With some technique, you can actually show a version of the webpage to your readers and can show another overly optimized version to the search engine.

Sadly, Google and other search engines can identify this method. Hence, you should not do it to save your digital marketing strategies.

8. Creating Doorway or Gateway Pages

This type of page generally contains baseless and false information but is optimized with keywords and call to action driving the visitors to the landing pages.

As per the principles of the search engine this is considered to be the black hat SEO. Why? Because this is not adding any value to the readers.

9. Applying Unrelated Keywords

You may think that you may befool the search engine algorithm using keywords that are completely unrelated to your business.

For example, if your products are on groceries then you can use texts like “Mr. Donald Trump likes our grocery items to his heart's content”. Here the keyword “Donald Trump” is unrelated but your content will still rank just because it has a huge search volume.

10. Turning the Contents to Link Baits

If you can drive a lot of traffic via inbound links – that's great. But after getting those traffic via the inbound links you can change the contents of the page into advertisement copies.

And this is the most disgusting thing according to the search engine and is considered to be a black hat technique. You should not do something that hurts the feeling of your loyal follower after all.

11. Using the Focus Keyword Over and Over Again

Many of us do think that using focus keyword in the content will do the trick but it's not true. Famous SEO experts like Rand Fishkin always encourages to use latent semantic keywords (LSI keywords).

Articles including LSI keywords rank better and faster than the ones including only the focus keywords.

Bonus Tips on Growth Hack Ideas for SEO

Wrapping up

Finally, we can conclude that you can not get away with tricking with the search engines. It's because the search engines are constantly getting updated and are inspecting each and every live webpage to see if there is something fishy going on.

So, to make the most out of the SEO tactics you must comply with the guidelines of the search engines. This way you can ensure the sustainable growth and safety of your website.

7 Ways to Increase WordPress Blog Traffic by Updating Your Content

If you want to drive more traffic to your WordPress blog, the folks over at WordPress itself have some great suggestions. You can also use traffic boosting plugins, write lots of visual content, and do any number of other things. There’s lots of great advice out there, but most of it forgets one important thing. You’ve already got loads of great content, and that can be updated and improved in order to earn more traffic.

Think about it. If you had a fridge and pantry full of great food, would you run to the grocery store every time you got hungry? Of course not! You would use what you had, to make something amazing. You can do the same with your WP content, here are a few tips for making that happen.

Add And Update Your Keywords

As you review your old posts, you may realize a few things about your keywords. Sometimes, it becomes clear that you were optimizing for the wrong keywords entirely, or the right keywords then are not the right keywords now. You may also realize that you can get better performance by working in some long tail keywords to better target the right audience.

Start with an old post, and identify the keywords you’re already using. Now, go to Buzz Sumo, AHREFs, or simply use Google to search for the topic of your blog. Check out the top ranking posts. What keywords are those posts using? How can you incorporate those into your post to help boost your own rankings?

Rework Headlines to Boost SEO

Your headlines have the potential to do a lot of heavy lifting. Readers use your headlines to determine whether or not they want to read further. Search engines use them to understand and rank your content. By making your headlines more interesting, more engaging, and more reflective of the content of your posts. You can also update your headlines to better reflect what your readers might be interested in today. You can create traffic boosting headlines by:

  • Keep Headlines to Around 7 to 9 Words
  • Use Power Words And Emotional Trigger Words in Your Headlines
  • Add Numbers to Your Headlines
  • Use Keywords Naturally
  • Emphasize The Benefits of Reading Your Post

Make Content Longer And Up to Date

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Longer content leads to better SEO. That of course leads to more traffic. It may be time to revisit those 500 to 700 word posts, and stretch them out a bit. Of course, this only works if you’re adding value while you do that. Dig deeper. Go into more detail. Add examples and case studies. Add visuals to your content to make it more interesting.

This is also a good time to update anything that could be outdated. For example, are you recommending a methodology that’s no longer recommended? Consider updating to reflect any new practices, or just to reflect things you’ve learned in the meantime.

Get Rid of Errors And Dead Links

Don’t update your content without taking this step. Bad links, spelling and grammar mistakes, slow loading pages, and other issues increase your bounce rates. They also frustrate your readers. Consider using some available tools and resources to proofread and edit your content such as Grammarly, Trust my Paper, and White Smoke. Then use a broken link checker to identify backlinks that no longer work. These can be replaced with working links, or removed altogether.

Update Your Images And Use Them to Promote Your Posts

If your old posts look like a clipart and stock photo graveyard, you aren’t alone. We were all blogging newbies once. Now, it’s time to update your images to improve your content, and reflect everything you’ve learned over the years.

Wherever possible, replace stale images with something original and updated. Use tools like Canva to create compelling visual content for your posts. If you’ve included screenshots, be sure they reflect the latest versions of any products you feature. Finally, if you do use stock images, make sure you’re curating them from quality sources.

Use Internal Linking

Here’s where your new content meets your old content. Use internal linking to drive traffic to old posts, and to improve the overall SEO of your blog. By doing this, you accomplish two things. First, you help Google and other search engines better index your site, and find relevant posts for search results. You also help your readers find old posts that may be of interest to them.

Manage Your Comments

Spam, troll comments, off topic remarks, profanity, and pointless arguments can derail engagement. They can also drive people away in general. Implement good comment management strategy to help achieve your engagement goals, and to create a safe and fruitful environment for people to engage in interesting discussions.

One issue that often plagues blog comments is the prevalence of bots. Try an SMS verification plugin to avoid this issue altogether. By adding this feature, you can be confident in the fact that everyone weighing in on your posts is a human being.

Improve Formatting

Good formatting can have an indirect impact on SEO and lead to more traffic. When you format your posts for readability, they tend to be friendlier on the eyes. People spend more time reading your content, and that leads to improved SEO and engagement. Good formatting is also key to making sure your posts are mobile friendly. To improve formatting:

  • Use short sentences and paragraphs.
  • Add headings and subheadings.
  • Use plenty of white space.
  • Add bullet points and numbered lists.

Final Thoughts

As you search for ways to drive more traffic to your blog, don’t ignore the content you’ve already created. By using the seven tips listed here, you can update your content, and use it to boost traffic and engagement.


This is a guest post by Marie Fincher. She is a content writer at TrustMyPaper.com with a background in marketing, technology, and business intelligence. She frequently writes about data science, BI, new marketing trends and branding strategies. Marie gradually changed her focus from working in marketing to writing about it.

Top Examples Of Successful User Generated Content Campaigns Worldwide

In today's time, top brands of the world are increasingly running User Generated Content campaigns to secure the effectiveness of their campaigns in order to market their products. Nowadays, with the help of social media, all these top brands are turning in to the general customers asking them to come up with unique ideas and share them with the world.

There are a number of reasons why top brands use content marketing to boost their lead generations efforts. And what more effective can it be other than the user-generated content to market their products?

So interested to know how top brands have used user-generated content to their marketing advantages? Then, here is a post for you that highlights some of the best examples of successful User Generated Content campaigns that really inspired their general communities.

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What Are Some Smart Things That A Content Team Must Try?

Content Marketers constantly struggle to stay on top of the competition.

The stats are fascinating:

Some 329 million people read blogs each month, and 27 million pieces of content are shared each day. People spend more than 50% of their time online reading content and an additional 30% of their time on social media.

So what do bloggers and businesses do that rely heavily on content to run?

Here are some creative content marketing methods that have worked for us and many others, and so we share them with you:

Tailor content for audience

Quite cliched but not without merit. Think about what kind of information is your audience looking for? In fact every piece of content you create, whether it's a blog post, web page, or videos, should have a target audience that you intend to attract. So focus your strategy around your audience's needs and interests. But for this to happen, you must really study your audience and know their pain points, and create things that specifically answers their particular needs.

Content Topics that are bound to rock!

Make sure that you choose the right content. And not just that. But you're confident about it also. Sometimes it may take controversial topics to get the attention of people.

creative content marketing wedevs

Whatever your goal is, there are a number of sources you can seek to find good topics. Google Trends, BuzzSumo, Ahrefs, and Quora are all tools that will help you identify the popular topics.

Hook audience with awesome captions & CTA

Make sure you put the right call-to-actions in the right pages and places. Because if your readers don't find any relevance between your content and CTA chances are they won't click. And this is important if you're running paid media ads. If your audience don't find a relevant CTA, they won't convert. So ensure you write irresistible content in your headlines, captions, body, and buttons.

creative content marketing wedevs

All of these help to make impression and frame your content. And make your content captivating.

Let's not forget Keywords!

Use tools like Keywords Everywhere, Keyword Planner and Ubersuggest to find relevant keywords for your blog and landing pages. The importance of adding high ranking search words to your content cannot be underestimated.

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Shortlist words and phrases that describe your products and services. Also jot down topics related to your business.

The more you include keywords that people are really looking for, the more chances you've of attracting more visitors.

Create content in different ways

One type of content is known as Evergreen content. With Evergreen content you can be sure to always grow because these type of content remain fresh and in demand. With a few evergreen content you can keep on gaining continued and sustained traffic to your site year after year. These are also great for SEO.

Some common evergreen formats include:

  • Lists
  • Top Tips
  • Instructional “How To” Tutorials
  • Glossaries & guides
  • Videos

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Other ways of going smart with your content are:

  • developing fun quizzes instead of plain descriptive blogs.
  • make content downloadable as PDF or ebook.
  • use regular bar graphs and pie charts as well as Spider Diagrams and Circumplexes.
  • present your success stories in website in intriguing ways that show how different customers solved different problems using your product or service.
  • Use quotes or pose your content as questions with answers from experts. You can even interview industry leaders and use their lines!
  • Everyone likes comics. If what you have to say can be presented in snappy one-liners, try presenting them with some bright colours, some stick figures and sequential panels.
  • Share content on shared spaces and scrapbook sites like Pinterest.

Maintain a Consistent Posting Schedule

It's important to create a schedule for posting blogs because it keeps your readers hooked as they anticipate your content on certain periods. This maintains interest of your audience and keeps them coming back to your site or keep an eye on social media.

Leverage Guest Blogging

Guest posts are one of the most effective ways to get your audience to engage and get involved with your business.  It also helps to increase your site traffic.

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Guest blogging also increases your transparency and leadership among readers. Regular contributors to your blog site help to build a community of like-minded individuals, and promote dialogue and enthusiasm around your product. Posts invite discussions. It augments your visibility and authority when you engage your visitors.

Moreover, when you invite bloggers from other notable sites to write on your site, you get their traffic!

Similarly, guest blogging for someone else works in your favor too. When you write a guest blog on someone else's site, you create backlinks that increase your site traffic.

Recommended Reading: How To Take Guest Posts And Submissions From Frontend

Send an e-Newsletter

Over 70% of visitors to your website never come back – OutreachPlus

Therefore, it's important to keep bringing back users using and nurture them with valuable content. Who knows you may even turn those subscribers into purchasers!

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Newsletters also keep your site fresh and at the top of reader's mind. Consider scheduling your posts and newsletters for specific times during the day. You should also consider if your readers are more available on weekends or weekdays and days or nights.

Also consider sending newsletters to targeted lists of your most recent blog posts or every time your publish new content.

Why you should go SMART

Smart content lets you grow, attract, stay optimized and become profitable. Many businesses are playing safe and ignoring many of the content promotion tactics and medium they should be using to get maximum benefit from their content. Techniques include email, promoting content repeatedly on pain and unpaid channels, publishing on a schedule, guest blogging and link building, writing long blog posts, and a lot more.

There's also a framework known as SMART which guides you to create Specific, Measurable, Actionable, Relevant and Tangible content and it's definitely something you should check out as well.

If there are more creative content marketing tactics that we missed out on, feel free to share with us on comments!

Facebook Instant Articles: How to Setup With WordPress

Showcasing and distributing content on various channels other than Google is one of the most important things that a blogger tend to do. Thus, different technologies are helping people to share their content in a faster way increasing the user experience. Google AMP and Facebook Instant Articles are such kinds of services.

Continue reading “Facebook Instant Articles: How to Setup With WordPress”