Today, around 2 billion people buy products from online marketplaces. Having said that, Dokan has proven to be the ultimate WordPress multi-vendor marketplace. You can even build an electronics marketplace with Dokan.
Dokan has over 20000+ active installations around the world.
So you can understand from that how popular and reliable Dokan has become in creating online marketplaces. No wonder it has remained as one of the top multivendor marketplace builders for the last 5 years.
In this article, we are going to show you how to build an electronics marketplace with Dokan. Because of its low overhead costs, you can earn a huge profit from a limited investment. Because nowadays, online marketplaces have become quite an opportunity to earn money in a short time.
Online Store Opportunities in 2020
If you want to earn money from a limited investment, then an online marketplace is the way to go. What is an online marketplace you ask? well
An online marketplace is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator.
You don't need storage space and put extra effort into designing your store. All you need is,
That is it. You don't need anything else to create an online marketplace. You might think, how is it possible. Well, let me give you an example by building you an online electronics marketplace with Dokan.
Getting Started with Your Electronics Marketplace
Ok, let's get started. But first let me answer a question, why you need Dokan while you have Woocommerce? well, Woocommerce lets you create only a single store marketplace. To turn your single store into a multivendor store you need Dokan.
We are assuming you have already got your domain hosting and WordPress installed on your device.
Installing Dokan is similar to any other WordPress plugin. First, you need to install the Lite version of Dokan which is absolutely free. You will get the basic features for building your marketplace. But to bring a premium feel to your marketplace we suggest you purchase Dokan Pro.
Ok, you have installed the necessary prerequisites. Now you need to follow some simple steps to build an electronics marketplace. Like,
Configure All The Important Settings for Dokan
You need to set up a few necessary General settings before start building your marketplace.
These settings are important as these settings will define the type of marketplace you are building. You can tweak these settings according to your needs.
Do it as per your requirements or you can use its default settings. You can also change all the other settings available if required. Check out the option available above and get an idea of all the settings you need to work with for setting up your own electronics marketplace.
Choosing The Right Theme to Make Your Electronic Marketplace Unique
Well, there are many electronics marketplace available out there. So what will make your marketplace unique? a Theme. You need to use a theme that will make your marketplace look different than all the other marketplaces.
You can use Dokan Theme, which is a standard theme for Dokan multivendor marketplace. But if you want to make it look more exclusive then there are some exotic themes available that are fully compatible with Dokan.
Choose one and make your marketplace exclusive.
Your Own Store in The Electronics Marketplace
As an admin, you can have your own shop in your marketplace. So you can create your own shop or lend your marketplace to the vendors.
So if you want to create your own store, you need to follow some steps.
You need to create a user for yourself
Subscribe yourself as a vendor
Create your store from the Back-end or Front-end
Having said that, whenever you sign up as a vendor, a profile will be automatically created for you. You just have to add a store profile picture, name, and a store banner. You can add products also.
Adding Products to Your Electronics Marketplace
Ok now let's get onto adding products for your electronics marketplace. Simply go to WP Admin Dashboard→WooCommerce→Products→Add New.
As you can see from above, you can add a description for your product, set a price and add the vendor name. You can set an image of the product if you want.
If you want to edit an item, simply click on Edit below the product name and you will get all the options.
Add Shipping Tax and Other Attributes
There are more advanced options that can be edited such as the product inventory, shipping, taxes, linked up products, custom attributes and more. Simply edit these options depending on the product attribute changes & demands.
Shipping Method: Vendors can set the shipping rate for their stores independently. They can configure everything on their own with Zone Wise Shipping and Product Wise Shipping system.
All said and done, now you can view your store. Now your customer can buy from the store you created on your electronics marketplace.
See, how simple it is to create an electronic marketplace with Dokan-the best multi-vendor marketplace in WordPress.
Buying A Product
Buying a product from the marketplace is really simple. All you have to do is,
Visit a Store
Select single or multiple products.
Click on View Cart
Proceed to checkout
Fill up your name, billing address, payment method.
Click on Place Order.
And you are done.
See, how simple it is.
Bonus Tips For An Electronics Marketplace Owners
Try to make the marketplace as professional as possible
Select a better and exclusive theme
Make sure the other vendors are authentic
Use extensions like Auctions, Live Search and Store Support to further your cause.
It may sound like building an online marketplace is a lot of work. But with Dokan multivendor marketplace that task rather becomes easy. Only in a day, you can create an online electronics marketplace and earn profits from that.
Dokan removes all the complexity to manage an online marketplace indeed. Since Dokan Light is scalable you can extend the features by getting Dokan Pro.
Do you want to build a new Software Marketplace like Envato in WordPress? Then you are in the right place.
In this article, we will show you how to create a Software Marketplace using WordPress in less than 30 minutes. It demands a simple procedure to follow spending only a few bucks.
An online marketplace allows multiple vendors to sell their products or services. Here, they can set up their individual stores on a single eCommerce platform. It's an open space to connect the buyers with various traders.
Indeed, the marketplace operator will manage all the background setup. S/He will streamline the whole transaction process smoothly. As an admin, you can earn money from each transaction of your marketplace.
However, you can easily build a marketplace on your WordPress site. All you need to install a suitable multi-vendor marketplace plugin. And, it will help you to make a huge profit shortly. Due to low overhead costs, it becomes a popular online income source over the last few years.
Let's dive deep to build a Software Marketplace With Dokan Multi-Vendor Plugin following few steps.
Prerequisites for Launching A Software Marketplace
A marketplace allows it's visitors to select the best products for them. Here, they got a chance to compare among a wide range of available deals.
Apart from this, buyers also prefer to purchase from a marketplace instead of a single store. Since they got several types of products from different brands under one roof. Therefore, there is a high chance to draw your audience's attention easily through a well-optimized marketplace. You can also sell Digital Courses Online with Dokan & WooCommerce for Free.
Everything is free here apart from the Domain and Hosting. At first, select a suitable domain name for your Software Marketplace. Then buy the domain and hosting from a reliable source.
Let assume you have already got your domain name and hosting and configured your business WordPress site. Now, activate the WooCommerce plugin on your site. It will make your site an online store in minutes. However, it consists of all store facilities like the product listing, cart, checkout, payment, and others.
After that its time to convert your single store into a wide marketplace.
Turning Your WooCommerce Store into a Multi-vendor Software Marketplace Using Dokan
First of all, you have to install and activate the Dokan plugin on your WooCommerce site. This marketplace solution extends the functionality of your WooCommerce store. It will turn the single store into a multi-vendor marketplace.
Installing Dokan is similar to any other WordPress plugin. You need to install the lite version first which is FREE. Here, you will get all the basic features of the marketplace. In order to uncover all the advanced features and frontend capabilities, you can download and activate the Dokan Pro Version.
After configuring Dokan and WooCommerce your marketplace is ready to go. Now, its time to promote your business and invite the sellers. As an admin, you can allow your vendors to sell any software on your marketplace.
Most amazingly, you need not configure anything for adding downloadable products on Dokan. Dokan has this advanced feature built-in into its system.
Now, you have to create the following two categories in the product category of WooCommerce :
To do this, go to Products > Categories > Add New Category. Here we have created those two categories mentioned above.
These categories will let your vendor categorize their products easily.
Configure Your Shop for Vendor
Dokan Vendors can sell their software in two different ways. They are:
Uploading the software
Using affiliate file links
Uploading the Softwares
A vendor can set up his/her own shop with a unique URL on your marketplace. At first, s/he needs to register him/herself on the site filling a frontend registration form.
Now, vendors can add products into their shops after login to the site.
In order to add new products into the store navigate to your Dashboard > Add New Product.
Then, you will get a modal window to add your Software details. You should update the software name, price, relevant image, tags, and description there appropriately.
After adding all the information, you have to click the “Create product” button.
After that, you will be redirected to the edit page of the product. Here, you get all the options to configure the other software details.
At first, you have to check the Downloadable option. It will let your users download the software instantly.
After scrolling the page down you will get options to upload your downloadable software. Firstly, hit on the Add File button to get the Choose File option. Now you can click on the Choose file option to upload your software.
You can click on the Add File button again to upload more related files as many you want.
Furthermore, you can specify the number of times a user can download the software. Input the number in the text box of Download Limit. Also, you can set the number of days for your Software expiry with Download Expiry.
After completing all the required modifications, click on the Save Product button.
Well Done! you have successfully added a downloadable Software on your store.
Now, you can check your shop. You will get the added software there.
Using Affiliate File Links
However, if you don't upload your Software directly to the shop, you can share the affiliate link only.
In order to do this, follow the above steps to add a product accordingly. Now instead of uploading a downloadable file, you should use the link of a file from another website.
At last, click on the Save Product button to publish the Software details on your shop.
How a Customer will Download the Software
Now a customer can buy the software from the frontend of the marketplace site. The buying process is the same as a regular WooCommerce site.
A buyer will get the downloadable file after completing the buying process completely. After that, they can download the file in the format you have uploaded them. For instance, the file type can be zip, pdf, mp4 and so on.
After purchasing a Software a customer should go to My Orders option from the navigation menu bar.
After clicking on the orders he or she will be able to see the purchased software along with the total amount and other details.
In order to download the software, the customer now has to click on the ‘View' button.
Now, the customer will get the download option.
Finally, you can get the software by clicking on the downloadable file. Now save the software on your desktop/laptop.
If you have used affiliate links on your shop then your customers will get the URL. They can visit the vendor's LMS website while viewing the software after payment.
Software Marketplace: Simplest Way to Make Money
Sofware business is the fastest growing business for the present time. You can spread your brand voice loudly tying up with other companies. A wide marketplace with multiple vendors will accelerate your business revenue rapidly.
However, without owing any business or products you can still build a software marketplace with Dokan. It will allow third-party software companies to sell their products or services on your marketplace. Also, you can add unlimited vendors to build their own stores and run them from the frontend dashboard. Moreover, you have all the managerial power in your hand.
As an admin, you will get a commission for each transaction on your site. Besides this, you can sell your own products by creating an individual store. Therefore, it increases the opportunity to expand your business vastly.
Most importantly, you may not handover the backend access of the WordPress dashboard. In this way, you can ensure a secure and private online experience for your users. You will get a commission for each sell on your site. It is the easiest and simple way to make your pocket rich.
Shipping, Tax and other Required Things at a Glance
Dokan Pro has all the required elements to run a wide Software Marketplace smoothly. Let discover some advanced functionalities you will get with Dokan Pro:
Shipping Method: Dokan is bringing the WooCommerce shipping system to the frontend. Now, vendors can set the shipping rate for their stores independently. They can configure everything on their own with Zone Wise Shipping and Product Wise Shipping system.
Tax System: Dokan has a built-in support system for WooCommerce taxes. Therefore, the admin can configure taxes from the backend for the vendors. After that, vendors can select those tax classes while creating or editing the products for their stores.
Payment Gateway: Dokan Light supports the standard payment systems like PayPal, bank transfer, etc [non-adaptive payment gateways]. And the Pro version supports adaptive payment solutions like Stripe Connect and MOIP.
Coupon Management: Dokan has an intuitive coupon management system for your vendors. You can let your vendors showcase their coupons on the storefront. However, registered merchants can boost their sale offering tempting discounts and coupons. With Dokan it requires only a few minutes to handle the coupons accordingly.
There are thousands of opportunities float on the web. This is the time to grab the best one that fits you. However, with the trio combination of WordPress, WooCommerce, and Dokan you can set up your Software Marketplace within an hour maximum.
Dokan diminishes all the complexity to manage an online marketplace indeed. Since Dokan Light is scalable you can extend the features by getting Dokan Pro.
Are you still in any dilemma? Give Dokan a shot now and build your online software marketplace right away!
Have you ever dreamed of creating an online multivendor marketplace? Creating such a website is probably way easier than you might think. If your website is built on WordPress, then you can use Dokan to quickly transform it into an Amazon-like marketplace within minutes. With providing all the required features, Dokan ensures the best vendor dashboard experience.
Unfortunately, that is not the end of the story! If you and your vendor both use the same dashboard interface then you might suffer from security vulnerabilities and incessant vendor requests. And most importantly, your vendors may feel boring using the default backend dashboard of WordPress. This is where a stunning customized vendor dashboard of Dokan comes in!
In this post, I will show you how the frontend dashboard of Dokan can pamper your vendors with much-needed features coupled with the aesthetic vendor dashboard User Interface.
Before that, let's take a short tour of-
What Is a Multivendor Marketplace?
A multivendor marketplace is an online shopping platform where multiple vendors can showcase, sell, and ship their products to the doorstep of their customers using individual dashboards.
Why Choose Dokan for the Best Vendor Dashboard Experience
If you are running your marketplace on Dokan, you are likely to enjoy the following privileges:
You will not feel stranded: Unlike the other Saas-based marketplace solutions, it runs on WordPress which is the most popular CMS out there in the market. Currently, 34% of the websites of the internet are built with WordPress.
Open-source platform: It is an open-sourceplugin for WordPress. Meaning that you have access to the core plugin and develop in your own way.
A heap of freemium plugins: As it runs on WordPress, you can use the other freemium (free and premium) plugins to solve your problems at any time. For example, you can use the custom registration form builder for your marketplace.
Highly scalable: Dokan, as a marketplace solution, it is extremely scalable. You can use different versions at different phases of your business to cut extra costs.
An extra layer of security: It will create an extra layer of security. That's because you are restricting your vendors from logging-in to the backend with Dokan. this will significantly enhance the security because letting the vendors use the backend can lead your website to be hacked.
Instant customer support: If you and your vendor fall in any trouble, you can create a support ticket and take instant help from the dedicated customer support team.
How Dokan Can Help You Ensure The Best Vendor Dashboard Experience
Assuming that you are using Dokan, your vendors will enjoy the following benefits from the eCommerce multivendor solution:
1. Dedicated Dashboard Overview
If you are using Dokan, you will be able to provide an amazing dashboard to your vendors.
With the vendor dashboard, your vendors will get a bird's eye view on their individual stores. They can get insights like the total amount of sales, earning, pageviews, order status and product status with a monthly sales graph.
Your vendors can create products even if you are using the free version. However, with the pro version, your vendors can create variable products. In addition, your vendors can select categories, and add tags for the products that they create. It will be very easy for your vendors to create grouped, downloadable products and so on right from their dashboard.
By enabling the SKU (Stock Keeping Unit) system, your vendors can show the number of stocks left. What's more exciting is that if there is not any stock left then the vendor can run backorder service, that is when the next batch of stocks comes in the customers who have placed the order already, will get priority.
While creating products, you can configure shipping methods. Apart from the WooCommerce Settings option, Dokan has also extra shipping methods.
3. Order Management
As far as the order management system concerned, your vendors can not only see the orders but also can manage the orders with great control.
Every time a new order is placed the vendor will be notified both in the dashboard and his/her email inbox. There is a dedicated order listing page that includes:
Order number: Every order will contain a unique number.
Order total amount: The amount of order a customer places.
Earned amount: It indicates the exact amount of earning for an individual order.
Order status: There are currently three order statuses available in Dokan. One is completed, another is processing and the other is on hold.
General Details: It includes customer name, email, address, phone etc.
Order Notes: The vendor can add an order note for private customers. In this case, the customer will be notified through the email
Order action: The seller can complete an order from the Action.
Shipment Tracking: With a tracking number, your vendors and their customers will also be able to track the products they are selling.
For downloadable products, the vendors can manage the download permission.
Whether you are doing a tech business or managing a restaurant, adding coupons is something your vendors will want down the line.
With the Dokan Vendor Dashboard, the vendors can create as many coupons as they want for their products. The seller can also restrict the coupon from showing on the frontend.
With Dokan, your vendors can add to types of coupons. They are:
Product (Fixed) Coupons: You can fix the coupon for products in dollar (or any available currencies) amounts.
Product Percentage (%) Discount: With this option, you can set a predetermined percentage rate for products.
5. Review Service
As an admin, if you enable this module, your vendors will be able to moderate customer reviews. They can trash, approve or disapprove a review. But the vendors can not edit the review.
This is how Dokan ensures the best vendor dashboard experience.
6. Store Settings
The vendors will get a full-fledged store settings option with which they can embellish their store with a customized banner image.
When setting up the profile, the vendors will go through a gamification process.
7. Store SEO to Ensure The Best Vendor Dashboard Experience
We all know that how much it is important to do SEO for a website in order to ensure a remarkable presence on the SERPs. This is exactly where the Store SEO feature comes in! Your vendors will also get options to optimize their store for social media such as Facebook and Twitter.
The dedicated reporting option can help the vendor get customized data according to:
Sales by day
9. Withdrawal Request
After earning a certain amount, the vendor can request his/her admin to withdraw money from the vendor dashboard. However, the admin can specify the minimum withdrawal amount for his/her vendor.
Your vendors can employ an unlimited number of personnel to manage their individual stores. This will enable the vendors to enjoy holidays or pastimes. This is a pro feature that is available for the business and enterprise version.
From the dashboard, vendors can also moderate permissions for each staff in different manners.
The vendors can also give support if a customer is in any trouble. This is a great way to give after-sales support. In this case, the customers can view the “Get Support” button. On clicking the button they can seek help from their vendor.
Once a request is sent to the vendor, the vendor will be notified via email. Similarly, if the vendor gives any customer support in return, then the associated customers will also be notified via email.
This is how Dokan ensures the best vendor dashboard experience.
11. Follow Service
The vendors can enable this option from their dashboard to follow their respective stores. The benefit is that the customers will be able to get updates and to be notified via the email if the vendor adds a new product.
12. Return Request
The RMA option lets the vendor take back the sold items. To this end, the vendor can set warranty conditions like the duration of the warranty, refund reason and many more.
Providing The Best Vendor Dashboard Experience with WordPress
The Dokan vendor dashboard has been designed in a philosophy that enables the vendors to manage their stores without taking any assistance from the Admin. However, if any unsolicited situation arises then the vendor can contact the Admin to moderate those situations at any time. This is how Dokan ensures the best vendor dashboard experience.
However, we have only shown the most important use-cases here. There are a lot more benefits you can get from the solution. Finally, as an admin, if you deploy any premium feature to your marketplace, it will automatically be available on the vendor dashboard by just turning on the modules from your end. That's it!
When anyone plans to invest in their e-commerce business, they always want to get the maximum Return On Investment (ROI) at a quick time. But what is the single most common barrier that hinders your sales & in the process of achieving their desired ROI? Its cart abandonment.
Nowadays the rate of cart abandonment has risen up quite high. And it has become a common phenomenon of every online marketplace or e-commerce site. Most companies consider the incident of cart abandonment as a lost customer.
Now, Dokan is gradually becoming stronger with every new update. The latest update brings you a new feature in Dokan Commission.
In the latest version 2.9.14, Dokan commission got a new type called ‘CombineCommission‘.
The write-up below will give you an insight into the new commission type and how this new commission type will help you to get the best out of Dokan.
Importance & Usability of Commission in a Marketplace
All business-persons want to earn money from their respective businesses. Therefore, a commission sharing system can be a great way to earn revenue and profit from any kind of business. Almost every multivendor site is using the commission to earn their profits and revenue.
With a limited investment, reasonable profit can be earned because of commission.
With a smart commission rate planning, more sellers will be attracted to your marketplace. When your marketplace gets the desired boost, then the commission rate can be increased. Dokan provides these solutions with smart commission rates.
Types of DOKAN Commissions both for Admins & Vendors
There are 3 types of commission rates on Dokan. You can use any of the commission rates to earn your revenue.
1. Percentage Commission
With the percentage rate, you can add a commission percentage globally, vendor wise, product-wise, and category wise. If you add a percentage globally, that means you will get that percentage on all your vendors.
If you set it based on vendor, product or category, you will get that percentage specifically for that product, vendor or that category.
Suppose you have set a 10% commission rate, then you will get a $10 commission on every $100 sale.
2. Flat Commission
Flat rate means you will earn your commission in currency form. You can also add a flat rate to all the four commission systems (global, vendor, product, category).
So, if you set a $10 flat rate, you will earn $10 for any amount of sale.
Like, if the sale is $100 or $1000, you will get $10 flat from that sale.
You can set up different commission rates for different commission systems like Global Commission, Store Base Commission, Product base commission, Category base commission.
Give your knowledge a boost about the commission system with this article.
What Would You Get Using Combined Commission Rate on DOKAN
We have introduced this new commission type in order to keep a balance between the earnings and profit of both the admin and the vendors. With only the percentage and the flat rate type, neither admin nor the vendors were getting the desired profit.
It is certain that the admin and the vendors will both be benefitted from this new commission type.
The new Combined tax rate solves the hassle for admin to decide whether to add a percentage tax rate or a flat rate.
Now, if a product of a vendor is selling beyond expectations, the admin can add a combined tax rate and earn a little extra profit from that product. Not all the vendors will be doing great business.
So, it only makes sense that the vendors who are doing great business should pay more than the vendors who are not doing well. That way the admin will cover up the lost revenue from those vendors. That is where the CombinedCommission rate comes in.
Also, the admin has to pay the payment gateway charges, and he pays that from his earned commission. So, it shrinks his desired profit.
With the combined tax rate, the admin can easily make up for it. Suppose, the payment gateway charge is $2. The percentage rate is 10%. So, if there is a sale of $150, the admin will get $15. And with payment gateway charge, he will have ($15-$2)=$13 at the end of the day.
But if he puts a flat rate of $2 with that percentage rate of 10%, which is the Combined commission rate, then he will earn a total commission of ($15+$2)=$17.
With the payment gateway charge, he will have ($17-$2) =$15, which is the desired profit of the admin.
FAQ on DOKAN Commission
Is there any other way to earn from Dokan than Commission?
What is it so special about an online marketplace that drives people into getting into this business? Is it the convenience of doing business with it or it is the ease of earning profits from it?
Whatever may the reason be, it is always a good idea to know the best marketplace solution that would fulfill your requirement of becoming a successful business venture for you and your vendors.
Trying to complement this idea, Todoamano.com.ec now has become quite a popular name in the realm of marketplace Equador.
Todo a Mano Ecuador, is a website where clients can find handmade products made by different artisans from all over the country
Christina Hernandaz- Todoamano.com.ec
So how exactly did they began their journey of Marketplace? What were their ultimate goal & objective behind launching this marketplace in Equador? Did they face any challenges in the process of doing so? And lastly, what helped them overcome those obstacles in the race of turning it into a successful marketplace?
We will be finding these answers in this inspiring eCommerce success story today. So let's dive in.
Todoamano: Background Story & Ultimate Goal
When one launches its beloved marketplace, it always has a definite vision and mission to serve for the future. And Todoamano's vision is to become a leader in helping vendors sell local hand made products in the Latin America region.
And finally, the ultimate goal of the marketplace is to provide the businessperson with a practical platform that helps in promotion worldwide while facilitating their sale of the product.
Journey, Hardships & Overcoming The Challenges
Just like the countless benefits of having an established marketplace, there are endless hard work and effort behind its journey to outstanding eCommerce success that always remains unnoticed. Even Todo a Mano before deciding to bung with the idea of its marketplace had to get past a number of obstacles.
In Equador, there is a great proportion of venturesome people who creates innovative handmade items. All these handcrafted products are mostly distributed in fairs or through social networking sites. But once the fair gets over it becomes really difficult to locate those vendors who are selling those products or to find them out all at once from social networks.
And realizing the situation of Equador having a large chunk of talented artisans without an online store, the idea of launching an exclusive but common platform for them got ignited.
So after the formation of this virtual fair, now the people who appreciate authentic handmade products can find them easily under one roof. And from the vendor's point of view, they can easily showcase their products and sell them from anywhere within the country.
More importantly, the marketplace has now become a popular hub for finding handcrafted items from various skilled artificer living all around the country.
Moreover, this was only possible as Todo a Mano owner truly believes in the great potential Equador has and the encouragement it needs to boost the expansion of the handicraft capitalization.
What Drove It To Get Dokan
Now after the idea that formed of presenting the local handcraftsman with a virtual online fair zone, Christina Hernandez the founder of Todo a Mano and her team began their journey of looking for the most suitable marketplace plugin to build their website.
It wasn't an easy job to find the right multi-vendor marketplace solution that they badly needed. Almost all the ones they tried offered the features that weren't something their company was looking for. Struggling to find the best-suited plugin for their website, they came across Dokan that met almost all its requirements and features to achieve its company goals.
After getting Dokan, it served its main purpose of wanting to exhibit handmade products, letting the local vendors use the platform of this captivating marketplace via subscription packages.
Not just that, it also enabled them to subscribe to different packages based on the size of their online-store and letting the customer communicate with the vendor undeviatingly.
How Todoamano Got Remarkable eCommerce Success
Wide Range of Categorized Products
Having the available products classified in a categorized section makes it much easier for online store visitors to find their desired items. In Todoamano.com.ec, you get all the categories of products nicely presented in a slider with the number of the product available in each category.
What's New In Offer
Finding new products that are being added regularly on an online store can get boring sometimes. But here in Todoamano, you have all the new products at one place for the customer to easily browse and buy.
Constantly looking for discount offers in an e-commerce store can be a hassle sometimes. But in this marketplace, there is a separate section on the homepage where you get to view all the exciting deals with reduced prices at one spot.
You can either directly cart the item or view details on the product from there. This was one of Todoamano's marketing practice that helped them ensure outstanding eCommerce success.
All Products At One Place
In the products tab on the marketplace, you get to see the list of handmade products added by various vendors living all over the Equador. You can either look for your desired product picking from the categories on the right side or sort all products based on prices, ratings or added latest. Click on the product to know more about it or simply add it to your shopping cart from the page. The process of looking for your favorite handcrafted product to buying them is simply easier than ever at Todoamano.com.ec
You can't run a marketplace without vendors who would sell their products in it. At Todo a Mano, there is a separate tab for all vendor stores listed in one place. The visitors of this marketplace of handmade items can simply get to any individual vendor store they like. They can even send a message to a particular vendor directly, view their products and post a review/rating after buying them. Clearly the method of reaching out to the vendors has just got cooler than ever.
We recommend Dokan, since it has been useful when creating the online market where different artisans can create their virtual stores and upload their products
Christina Hernandez & Viviana – Founder of Todoamano.com.ec
Todo a Mano- The WooCommerce based marketplace is utilizing Dokan to a full effect for the last one year. And with no surprise, the kick-off with Dokan has been colossal and of great success. It has helped the marketplace in a number of productive ways such as:
Quick growth in business & stores
User-friendly design for both vendors & customers
Easier control over admin settings
A wide range of useful features for promotion, news announcements, search tools, referrals, etc.
And so Dokan has been recommended for all since it has been useful when creating the online market where different artisans can create their virtual stores and upload their products absolutely hassle-free.
Design Your Dream Marketplace The Way You Need It
The world of e-commerce is much larger than what we think it is. There is a countless opportunity that is just waiting for you to tap. Most developed countries already have ample opportunities and the countries that are having slower growth like the Equador itself are also providing immense possibilities in the e-commerce business sector. Todoamano.com.ec is just the living proof of that.
Now even with minimal effort, you can design your dream marketplace just like the all-time famous e-commerce sites eBay or Amazon absolutely without any hitch.
Ensuring eCommerce Success Using Dokan
Even with a smaller investment, anyone is able to get on with their own marketplace and ensure eCommerce success through earning from each vendor sell totally hassle-free.
This is made possible by Dokan– The most popular marketplace plugin for WordPress.
Do you have any e-commerce success story to share with us? Let us know, as we would love to get inspired by it & share it with our readers.
Dokan makes it easy to build a Multivendor Marketplace in WordPress like Amazon or eBay. After the initial release in 2015, our team regularly update it in order to improve the stability and amplify the user experience better.
With the continuous best effort of your creative designer and marketing team, we have reached the peak of success last year.
A multi-vendor website is an e-commerce platform where multiple vendors come together to sell the same or a variety of products. The website owner is the admin and he handles all the activities on the marketplace. Also, he gets a commission for each sale done by the vendors.
4. What is a Multi-Vendor Marketplace?
Multi-vendor marketplace is an eCommerce site that hosts multiple third-party vendors to sell their products or services. The owner of the site manages the website and gets a commission from every sale made by the vendors.
5. How Do I Start a Multivendor Marketplace?
If you want to start a multivendor marketplace on WordPress then you can simply install Woocommerce to build your eCommerce site and then add Dokan plugin to convert it into a multi-vendor marketplace.
6. What is a Marketplace Example?
Amazon, Alibaba, Etsy, eBay, Magento, Walmart, ThemeForest are some most uttered names of popular marketplaces. You can build your own marketplace in WordPress using Dokan.
7. What is the Biggest Marketplace Example?
Amazon is the biggest customer base Online Marketplace at the present time. Check some more top level marketplaces from here.
8. How to Use the Dokan Plugin?
Dokan plugin can be installed like any other WordPress plugin for completely free. However, you can enjoy all the advanced features by getting the subscription of Dokan Pro.
You need to install WooCommerce first to activate Dokan. Then configure your marketplace as per your requirements and welcome vendors to sell. Finally, you are ready to earn a commission from each sale. Please read the full documentation to use the Dokan plugin more effectively. I assure you it will not take more than 30 minutes to build your own marketplace.
9. How Much Does It Cost to Build a Marketplace?
It costs around 500$-860$ to get a full-fledged marketplace including the expense of domain, hosting, theme, WordPress Marketplace plugins, and primary promotional cost. If you are on a tight budget then follow these 5-easy steps to build your marketplace with the free version of Dokan.
10. How to Build the Dokan Store?
Dokan gives a unique URL and individual store page to each and every vendor. Vendors can customize their stores independently according to the admin's permission. Build Your Own Marketplace Website and optimize your store using Dokan.
11. How do I Add a Vendor in Dokan Plugin?
In order to add a vendor in Dokan plugin, you can allow a vendor registration form to your marketplace front end. Also, you can add new vendors from the admin backend. Read details about Managing Vendor’s Selling Capabilities. You can easily manage thousands of vendors with the Dokan plugin.
Dokan theme demo is specially designed for your Marketplace. It is mostly compatible with any WooCommerce compatible theme. However, you can use interactive and high customizable Dokan Theme to get the best output.
13. Who Should Use the WooCommerce Multi-Vendor Marketplace?
WooCommerce Multivendor Marketplace is suitable for anyone has an intent to build a marketplace for multiple sellers. It is completely fit for both tech-savvy and non-technical persons.
14. Which WordPress Sites are Using Dokan Multivendor Marketplace?
15. What is the Best WooCommerce Multi-Vendor Plugin?
Dokan is the best woocommerce multi-vendor plugin in WordPress with the best frontend experience and easiest configuration options.
16. Is WooCommerce Multi-Vendor Theme Free?
Woocommerce multi-vendor theme costs around $79 to $149 per year depending on your requirements and the functionality of your WooCommerce site. Check out the top 23 responsive WooCommerce themes to use in 2019.
17. What is WordPress Dokan?
WordPress Dokan is the most advanced multi-vendor marketplace builder powered by WooCommerce. It extends the capabilities of a single store WooCommerce site providing the best frontend experience combined with all the functionality that every marketplace requires.
18. What is a Vendor Website?
Vendor Website is a common platform where multiple sellers get registered to sell their products. The site owner can manage the activities of the vendors and earn a commission from each sale accordingly.
19. What is a Marketplace Vendor?
Marketplace vendor is a kind of eCommerce site where multiple third parties sell their products or services. The marketplace operator will process all the transactions and other activities of the retailers. He gets a commission for each sale on the marketplace.
20. Is Dokan is a multivendor marketplace?
Yes, of-course dokan is a multivendor marketplace builder with a rich collection of features. And it's on the top in the WordPress ecosystem.
21. Dokan vs WC vendors: Which One is the Best Marketplace Builder?
Dokan and WC vendors share almost the same core features to build a marketplace efficiently. However, Dokan is cheaper, rich regarding features, easier to install, get support and find resources. On the other hand, WC Vendors supports all gateway supported by WooCommerce.
22. How Much Does It Cost to Build a Marketplace Like Amazon/Alibaba?
It needs a budget of around 500$-860$ to start building a full running marketplace like Amazon/Alibaba.
Still, have some queries in mind? Leave your comments below and we will definitely attend you shortly.
Successful online marketplaces are inspiring people all over the world to build their own online eCommerce stores or marketplaces. Thanks to platforms like AliExpress, Airbnb, Fiverr, Etsy or eBay, the perception of doing businesses online has changed dramatically in this new age.
This is where the hype of building an online marketplace is coming from. Even I wanted to build an online business over some point in the past year!
Why Create Your Own Online Marketplace Business?
In 2018, $2.86 trillion was spent in online stores by 1.8 billion people. There are 3 million online stores available in the world, but around 63% of them also sales in various marketplaces. Besides that, 501 billion USD was the retail eCommerce sales in the United States and it is forecasted that the sale will increase to 740 billion in 2023. [Source]
Most importantly, the eCommerce sector is growing 23% every year and this could be a great opportunity for any of us.
Why Design Your Online Marketplace with Elementor?
Design is an integral part of building a website. When it comes to designing a website beautifully inside WordPress, the first solution that pops into our mind is – Elementor!
People want simplicity and want to achieve more taking less hassle. This is the reason Elementor could climb to the top position within just a year. Now, more than 3 million people are actively using Elementor Page Builder on their WordPress site and I am one of them 😉
Not to mention, Elementor has a 4.9 out 5 Start rating in WordPress.org and it has been download more than 34 million times till date!
From WordPress.org, we can look into the active installation growth of Elementor page builder. It shows a 1% growth in their active installation and for a tool with 3 million active users, this is pretty good.
Apart from that, Builtwith data shows 1.63% of the world's top 1 million sites uses Elementor to design their sites. This number is roughly 16,322! Only in the United States, there are around 900K sites using Elementor.
Elementor has a great drag and drop page builder where you can copy-paste sections and blocks. It is fully supported with WooCommerce, the best eCommerce plugin for WordPress.
Also, there are pre-built templates, animations and query management inside Elementor.
If you are still looking for a way to build your own online marketplace platform, then here is good news for you!
That being said, you can create an online store with a few clicks with WordPress. You will require an eCommerce plugin like WooCommerce. Just follow my steps and you will be able to create a marketplace similar to Amazon, AliExpress or eBay easily.
Step 1: Choose Domain & Hosting for Your Marketplace
The first thing that you will require to start an online marketplace is a live website. For that, a domain name and hosting is a must.
You can get started with just $20 per year ($10 for hosting and $10 for domain). There might be discounts available to it might be less in that case.
However, keep in your mind that an online marketplace will require a strong hosting because when you start getting a huge amount of traffic, cheaper hostings won't be able to provide that much support. So, you can look for marketplace hosting plans (they might cost a bit more!).
It's very easy to install. You can install directly from your hosting's Cpanel. You will only have to perform a few clicks to get done with this simple step.
You can go through this detailed tutorial on how to install WordPress in the right way.
Step 3: Add eCommerce Features
WooCommerce is the most popular eCommerce solution inside WordPress with more than 5 million active installations and 90% market share. It holds more than 24% market share in the entire eCommerce industry!
You might ask why this eCommerce plugin is so popular?
Because it is completely to free to get started with and the free version has many features that would be enough for you to start a fully functional online store.
To add eCommerce functionalities to your online store, log in to your WordPress Admin Dashboard and click on the plugins menu. From there, you can add plugins to your site.
Click on the add plugin button and search for WooCommerce in the plugin store. When you find it, simply click Install and then Activate. That's it.
WooCommerce has an amazing setup wizard that will help you to set all the important settings after installation.
Add your desired payment gateways like PayPal, Stripe, etc. Create products if required and start selling! Check the tutorial below for further help.
Step 4: Turn Your eCommerce Store into A Marketplace
You have launched your own online store successfully with WooCommerce, but your goal is to create a marketplace. You will need an advanced solution for this type of complex job. Luckily, the shining knight of marketplace industry, Dokan Multivendor makes thing easy for you.
With Dokan, you can create a fully functional marketplace within a few minutes. All you have to do is – install and active the Dokan plugin from the plugin page.
For advanced features, you will need the premium version of Dokan, which starts from $149/year. This is comparatively 60% reasonable than other solutions in the market like Shopify, Magento, CS-Cart, etc.
After Installing Dokan, you will get a setup wizard similar to WooCommerce. It will walk you through the most important settings.
You have to enable registration on your site so that vendors and customers can come in and join easily. Dokan has built-in registration forms for both vendor and customer.
You can also set up vendor commission using Dokan. When vendors sell their products, you earn commission from them. You can then set withdraw earning management for vendors from their dashboard.
Step 5: Design Your Online Marketplace with Elementor
Now, the most important part of this blog.
You can customize your online marketplace with Elementor. To do so, you will require Dokan Elementor module, which comes with the Professional version of Dokan. You will also require the pro version of Elementor. With this combo, you will be able to edit the design and layout of the default Dokan store.
So, you need the following plugins to get started with –
At first, activate all the plugins. Now, navigate to – WordPress Admin Dashboard → Dokan → Modules → Enable Elementor module.
Now, navigate to – WordPress Admin Dashboard → Templates → Add New
You will see the Elementor Template creation modal form. Select the type of template you want to create. For designing stores, you must select the Single Store type.
Type in a name for your template. Hit the Create Template button.
In this step, you have to choose the type of design or layout you want to customize your online marketplace with Elementor. Your stores' design layout will be transformed into the one you select from here.
Hover over your chosen template and click on the Insert button. You will now see the stores' design editable using Elementor.
Now, you have successfully created your own marketplace and designed it with Elementor. You can launch your new venture this way and start earning from your vendors.
WordPress has opened a new door for general people like us to make our dreams of creating our own online businesses true. You can be the next Jack Ma with your very own version of Alibaba and AliExpress.
All you have to do is find an amazing marketplace idea and use WordPress, Dokan, and Elementor to make it a reality.
Dokan is evolving every day with amazing new features and integrations. The Elementor module is one of the integrations of this evolution. You can design your marketplace with the available themes and create your own store design using Elementor. The day is not so far when Dokan will fulfill every bit of requirement that you have regarding the design and development of online marketplaces or multi-vendor stores.
Online business is growing at a rapid pace. It estimates that within 2021, over 2.14 billion people worldwide intend to buy goods and services online, up from 1.66 billion global digital buyers in 2016.
It clearly shows the massive opportunity of spreading your brand through a Marketplace Website.
Therefore, to make your journey smooth a ton of online store builder is available in the market.
If you are comfortable with WordPress then you can easily go with the WooCommerce to build your eCommerce business site.
Also, the CMS of WordPress is very user-friendly. WordPress opens a new door for the nontechnical persons to set up their own websites by themselves. Referencing from W3Tech, around 31.3% of total websites are using the WordPress CMS.
Most of the hosting provider has a one-click install feature for WordPress.
There are a lot of ways to segment in ecommerce (age, interests, gender, and so on) so use that data to only send relevant messages to your audience instead of sending the same message to everyone (as most ecommerce do right now)
In short, rising demand for beauty products and online purchase span the umbrella of eCommerce business worldwide.
You can expand this opportunity developing a wide marketplace where along with you other beauty product sellers will sell products collectively.
Accordingly, both you and the consumers will be beneficial from this incredible idea. Consumers will get plenty of options to get the right products for them. It increases the quantity of selling products.
As an owner, you can sell own products and get a commission on each sale from other merchants.
If you browse through online, you will probably find thousands of stories of online successful business & events that relate to e-commerce, business startups, their journey of becoming successful from startups and more.
Not all online marketplace business out there meet with the same fate. Some become a painful experience of loss project and some become so influential that it inspires others to take up that business.
And here is one such success story that would undoubtedly influence everyone with the thought of taking e-commerce business as startups.
How It All Started With ‘Jenama Lokal'
In every startup, you got to have an active team to grow your business over the years. Similarly, the idea of launching ‘Jenama Lokal‘ got ignited by an enthusiastic team. A team of highly ambitious & dedicated souls. Let's meet them up.
Initially, the idea of this team was just to present a prototype of Jenama Lokal website as a platform in front of its local investors.
The idea of building an online marketplace actually came up from the intention of promoting local products & brands.
And this is when the name Jenama Lokal came into the mind of the team which truly translates to ‘Local Products' of Malaysian language. And this is how the concept of Jenama Lokal.com brought to light by this team of a highly talented individual.
Choosing Dokan Over the Others
When we originally started with Dokan, the system is unexpectedly convenient and is offering many features
As the team of ‘Jenama Lokal' was planning to get their prototype site ready for its funders, while doing so they come across Dokan. Once they tried it out they found the marketplace solution to be surprisingly user-friendly and it was something that meets their requirement of building their local marketplace site absolutely hassle-free.
The most important part is, it provides us with excellent support and service where any difficulties regarding Dokan will be cleared within 24 hours
Zakri Rozaini, IT Manager, JenamaLokal.com
Also, due to Dokan's extensive feature offerings that are able to assist its user to achieve the goal that they had for their vendors with precise efficiency. Moreover, Dokan adds new features & updates it regularly that provides them with boosted performance & improved productivity.
More importantly, any issues small or big that arise with Dokan is normally solved by its ever active support team within a day which enables them to ensure smoother operation of JenamaLokal site.
A Small Sketch of ‘Jenama Lokal' Marketplace
The beauty of a marketplace lies by how professional & interactive it looks from the outside.
Site's responsiveness, user-friendliness and the ability to present its products & brands interactively is something that attracts the visitors the most. And JanamaLokal.com excels in all those departments.
As we can see, JenamaLokal.com has slowly but surely unraveled itself to become quite a professional looking marketplace for the local users.
The design of the marketplace is beautiful with quick & easy navigation option in every corner of the store. In the marketplace, one can easily search or look for their desired categories or product faster than ever.
Once you enter the Shop Page, it seems like you have opened a new door full of your favorite goodies. You feel like you are lost in the kingdom of shopping bliss. Just pick the category you desire to start shopping.
Eye Catchy Design
The color combination & the whole setup of the website makes it look so soothing in the eyes. Though you might feel a little lost while scrolling down the marketplace due to having too many products & categories on the same page.
But all in all the design looks nothing less than any innovative international marketplace like Amazon or eBay.
Browse Through Your Favorite Categories
All the categories of the products display itself really nicely at the sidebar. You can browse through one category to another more conveniently than ever.
Moreover, the visitor can quickly select available options of a particular product or get a closer view of any product by simply clicking on a quick view option on each item. While you simply hover over each item, you get options to like, compare or cart them.
Tap for Special Offers
There is also a separate tab named “Special Offer” in the marketplace where all the special deals & offers are listed.
Simply browse through them and get to buy them at a discounted price.
Visit Individual Brand/Vendor Page
Not only navigating through your favorite product or categories, but any new or old customer can also visit their favorite brand stores that are registered with the marketplace. Any visitor can even follow all popular vendor store to get notified of their best deals & offers.
Thanks to Dokan's user-friendly dashboard that is practical and convenient, our vendors are very satisfied with the service and features
Along with Dokan's praise for its support & services, the team of JanamaLokal also feel that over the last one year it has helped them grow & nurture their business to a great extent.
They also say, the first year of using Dokan has passed away within a blink of an eye and it has surpassed all the expectations in terms of providing great customer service & after-sales support.
Now slowly & steadily after one year of utilizing Dokan to a full effect on the site, JenamaLokal.com has managed to reach more than 100 registered vendors with over 1000 products being sold through the site at the moment. And the dream is to make it only bigger & better from here on with the solid support of Dokan.
And now for the future, they expect Dokan to help them reach new heights. More of by adding more exclusive features on a regular basis maintaining the same top-notch customer & support services.
As they feel this would help new & fresh entrepreneurs in terms of helping them grow their marketplace business in the near future.
Rewrite Fortune by Launching Your Marketplace Today!
So that's about it, the success journey of a popular e-commerce marketplace ‘Jenama Lokal'. A marketplace that wants to keep promoting local brands to contribute to the growth of each other's business.
Most certainly this inspires you to get on with your very first dream marketplace, doesn't it?
If you are still unsure then you would probably want to take inspiration from this team of JanamaLokal.com. You can already see how easily they have established their desired marketplace with Dokan without much hassle.
And if you are actually serious about launching your own marketplace or you own a WooCommerce site and want to turn it into a full-fledged multi-vendor marketplace then there can be no better marketplace solution than DOKAN. So what's holding you up?
Get started with Dokan and bring your most anticipated marketplace to life.
Product descriptions vary for the different products as buying requirements and criteria are individual for each product.
Therefore, you have to define the factors based on what people make their decision on whether to buy a product or not.
So, a Creative Product Description Should Be Included
Easy and natural tone
High-quality image from different angles
Videos (If possible)
And, Should Be Avoided
Confusing or contradictory statement
The duty of a great product reviewer is not to write down all the features of the product, his main responsibility is to bring out the uniqueness of the product and focus on that specialty product is actually made for.
You have to understand the products usage and reasons to buy it.
Like, people want to buy a frying pan usually have a query on the flexibility of cooking, cleaning process, comfort to use, cooking time, etc.
So, while writing a product description on a Frying pan you must convey the related information to the readers that they can make the right decision regarding buy it or not.
Hence, your writing should be influential for your target customer converting them into advisor.
9 Examples of Good Product Description
Let's see some good examples of eCommerce product description writing and find out the reasons that make them great.
A reader can easily identify the features and usability of the product from this description written by Amazon. Images of different angles give a clear view of the product.
The language is easily understandable and the product name itself gives a short overview of the product.
This website focuses on the product’s benefit in the short description, which is helpful for the readers to choose their best fit.
The brand tone and language is unique along with the presentation. They also use high-quality image and video which is good to easily draw customers’ attention.
‘Bring the outside in with our super-soft, 200 thread count, 100% cotton ochre yellow bedding set. Inspired by some of Britain’s most iconic and amazing animals, Kissing Badgers sit proudly on the front, whilst the reverse features a co-ordinated check, inspired by maps of the great outdoors. So as you nod off, close your eyes and imagine all the amazing places on the map you’ll visit.'Anorak Online
Here is the product representation uses high-quality pictures from different angles, the viewer can see each ins and outs of the product easily.
Readers can easily get an overview of the product due to its long listing of features and other details
The feature with elaborated benefits is good to draw customer attention.
It also optimized for the selected keywords that show a good SEO strategy.
High-quality image representation from various angles and dimensions is a good methodology to represent the product.
Focusing on the benefits of features is good to hit the consumers attraction.
The scalability for the striking information is easy due to presenting an effective but small piece of information.
Unique presentation is a great way to build an emotional attachment with the readers.
The contents are optimized with a selected keyword or phrase to reach the targeted audience easily.
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The introductory part is providing an easy view to identifying the product features and their benefits.
The writing style and delivery speech are very magnetic.
Good quality images from various dimension make it effective to catch customer attraction.
The use of a few amplifying and influential words make the description more engaging.
Optimization for a selected keyword gives an additional advantage in search engine ranking.
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They have their iconic style of writing and representation to give a quick overview to their consumers.
The features along with its benefits are really engaging and attractive.
The information is more focused on facts that can touch the emotions of a person.
A different angle of pictures gives a complete view of the products that are helpful for making the decision.
This presentation contains so many useful resources that show the readers not only the features and advantages of the product but also the public reaction, size, shipping and return policy in a single frame.
The benefits are more highlighted for the features, which is important to influence the buying process.
The contents also have complete keyword-based optimization that is essential for good SERPs ranking.
This creative product description is a perfect blend for both types of readers: who search for a detailed description and who love to get a quick view.
In the first part, they represent their products uniqueness and advanced usages.
In the next part, they show the features in a list that is easily readable.
They point out the features and specification of the product individually.
Strategies to Create a Purchase Intent Product Description
Create Your Buyer Persona
Before writing the product description you must have the knowledge for whom you are writing and what's their motive to buy it.
Establish one or more imaginary character for your products by analyzing previous sales history, competitors site, present market status, your business goal, etc.
It's very important to create a buyer persona for your product as it will educate you to understand your customer's requirements, their behavior, geographical status, demand from your products, how they react with similar products, substitute products and more.
To spread your eCommerce business globally you have to follow a concrete and powerful strategy.
It will ultimately help you to set up your marketing strategy to reach your company goals.
Focus on Product Features and Benefits
You have to understand the product features, advantages, and possible limitations to give a clear picture to your readers.
The best way to understand a product is to use it. If that is not possible, interview your real users or collect feedback from them.
A complete research will help you to establish a statistic for your selected product and bring out its uniqueness and specialty that increases the buying appeal of the product.
People do not buy the product for its unique features, they buy for the unique advantages the products will provide for them.
Therefore, the perfect way of writing the description is focusing on the product unique features and the outstanding benefits that people will get from those features.
Use Your Unique Brand Tone and Style
A brand is a voice and a product is a souvenir.
Product is the identity of your brand. So, presenting your product influences the business brand.
Unique content tone and style helps you to create a brand image for your product. Lucrative presentation makes the product more engaging to the audience. It influences the buying process.
If you are able to create a unique brand tone and style, your product will get individual recognition wherever it goes.
Your language should be familiar and natural to your targeted audience. Keep it simple and easily understandable for them.
Ensure Easy Scalability of Product Description
People do not read the website thoroughly. During a reading, they pick some words through a quick scan and make an image in mind, which decide the thorough reading.
Therefore, the writer should create the description in a way that may catch the attention of the readers.
Keep the product name focused and bold, give bullet points of the features, list down the advantages and limitations help the readers to take a quick decision.
You can increase the scannability with bullet points. A list or bullet point helps the readers to get a quick overview of the product.
Readers are always in a hurry, you may get only a few seconds to impress them with the product review. So, make the product description easy readable and understanding.
Establish Emotional Attachment
A good reviewer always intends to establish an emotional bridge with the readers. Readers also love to read the story rather than plain text.
Your all effort goes in vain if it can't reach to your target audience. Along with finding the targeted audience, you must find out the target keywords you want to rank for.
The product description should be optimized with those specific keywords to grab more consumers for the product.
With the higher ranking on SERP, the possibility of getting clients is also going up.
As the main motive of the product description is to attract consumers and make them permanent customers, you need to appear on the first page of Google for higher ranking.
Why Product Description is Vital for Selling?
Product description means representing the most vital information about any product, which can be overwhelming to the user.
Almost 55% of the web surfer spends around 15 seconds at an average for each website. At that time, around 62% of people scan the website thoroughly for the attractiveness of the design. All of them leave the site within a few seconds if the website is not attractive. Only 38% spend 15 seconds completely for each site.
The first visual part can give your website more traffic who will stay at your site. Product description and picture plays a vital role here.
Therefore, the product description must have good scan ability, top user benefits for the available feature, high-quality image, attachment with the readers, some influential or amplifier words, and unique writing tone.
A great piece of product description has a vital role to convert a stranger to the advisor of your product.
Your product description can stick a reader on your site and then convince him to buy the product.
In this way, you can bring a visitor to your sales funnel and make him a loyal customer for your product. The description should contain the keyword following various on-page optimization guideline.
This will help to bring the product at the top of the SERPs. It will help to get more visitors.
Your writing length will depend on the product type. Use selective words to describe the product's usefulness that is easy to understand the product.
The rules and steps are not concrete for all the products, it may differ based on product type, price and consumers nature. Usually, it's better to keep the product description concise and to the point.
Highlight the unique features and their benefits to use it.
Moreover, you can include influential words in your description to make it more powerful. Always focus on your potential consumer’s requirements and the way to impress them.
Last but not least be choosy to select related media files to describe your product in a visual way.
Bootstrap, the most popular front-end framework used to create modern websites, is using Dokan Lite to showcase and sell their themes. And this is definitely an honor for us and you- dear Dokan lovers!
With Dokan multivendor solution, they have built their entire marketplace which has a variety of bootstrap powered themes.