How to Choose A Perfect WordPress Marketplace Theme

A modern, responsive and stylist theme can scream your brand loudly to the globe. Nowadays it's very natural to get confused picking the right WordPress marketplace theme for your online business as you have a wide range of free and paid options in-front of you. But it's important to choose the theme carefully that can match your business scheme and satisfy other functionalities.

For an eShop, outlook matters a lot to attract their consumers and drive massive traffic to the site. It is also important to keep the site browsing smooth and simple that customers can transaction easily.

As an online business owner, you should know how to choose the best WordPress theme that will give a better user experience within 15 seconds to your visitors.

In order to transform your WordPress site into a customizable eCommerce store, WooCommerce is the best plugin option. It is easy to configure and optimize to run an online business successfully. Furthermore, you can boost up your earnings converting the single eShop into a broad marketplace.

In today's article, we will light up the things you should consider before selecting a marketplace theme and present the best 7 themes for your WordPress Marketplace.

Why It's Important to Choose The Best WordPress Marketplace Theme

WordPress marketplace theme

In recent days entrepreneurs intend to bring multiple traders under an umbrella and create opportunities to sell their products immensely. In order to do this, you need a perfect site that can convince both vendors and consumers to visit your shop and engage effectively.

Therefore, to make your eShop appealing you need the best WooCommerce theme that can spread your brand image and fits your shop style. Furthermore, it must be user-friendly, easy to use, flexible and fast in speed.

Moreover, to drag traffic you have to make your site visible on the Search Engine. So, your theme must be built with valid schema markup to rank better on Google.

In short, in order to perform better online and earn more revenue from your Marketplace, theme selection plays a vital role.

7 Things You Should Consider Before Choosing A WordPress Marketplace Theme

Not all WordPress themes support complete WooCommerce functionality and pre-styled template. Therefore, you should choose the right WooCommerce theme for your marketplace carefully.

It must be compatible with all the features for a marketplace like shopping cart, easy payment methods, smooth navigation, built-in review/rating system, eye-soothing color scheme, appealing presentation, wishlists, etc.

Let's see the factors that can be influential to pick a WooCommerce Marketplace theme.

Responsive Design

Research says 49% of consumers use mobile phones for shopping. It clearly shows your marketplace should respond great to all sized devices. Therefore, pick a responsive theme for your marketplace that supports flexible grids and smart layout to adjust itself based on screen size and resolution.

Browser Compatibility

Though the maximum number of people around the world use Google Chrome still the rest of the people prefer other browsers like Safari, Firefox, Opera and others to visit sites.

So, your WooCommerce theme must be well suited with all the browsers accordingly.

Support all Essential Plugins 

WordPress plugins allow you to add custom functions to your sites. You can extend your site's features and performance as well. Nevertheless, you can optimize your site, accelerate the speed, improve user experience, track the conversion rate and enjoy unlimited flexibility with useful WordPress add-ons.

In order to make your site works better and smooth you may add several essential plugins to your WordPress site.

Therefore, choose the theme for your marketplace that is compatible with all required WordPress plugins.

Easy Customization

Before selecting a theme you should consider your target audience, brand scheme, and product type. Based on these three criteria try to pick your theme that resonates with your theme in some way. You should take the theme that is easy to navigate and also simple to manage as well.

Loading Speed

Google has marked the webpage speed as one of the major factors to rank pages on search engines. Also, the loading speed of the WooCommerce site is important to amplify user experience. A website with longer loading speed lowers average time spent on sites and increases bounce rate. So, ensure outstanding user experience by choosing the fast loading eCommerce marketplace theme that fits your business type.

SEO Friendly

In order to get potential buyers and sellers on your marketplace, you must make your marketplace visible to the search engine. Select SEO optimized and mobile-friendly eCommerce marketplace theme so the search engine can rank your site immediately.

Security and Customer Support

As an online business owner, you must take good care of your buyer's and vendor's personal data. Your eCommerce marketplace may contain much confidential information, order details, payment data, and other important details. Therefore your marketplace theme should be secured for all kinds of transactions and data storage.

A supportive and active customer support team can supervise you in any kind of difficulty with your theme management.

7 Responsive WordPress Marketplace Theme for 2020

Choosing a suitable eCommerce marketplace theme for your online business can be a challenging job. We have already enlisted 30+ fully compatible themes for Dokan Multivendor. Now, we are going to suggest some more themes you can consider to implement.

These themes are fully responsive, depth integration with WooCommerce, translatable to any language and highly adaptable.

Marketify: Digital Marketplace WordPress Theme

Marketify Marketplace Theme is a feature-rich template to build a professional and highly functional online marketplace to sell digital products or services. Digital products include an ebook, audio or video files, plugins, theme, photos and so on. However, you can also sell physical products as well.

It features a great template design along with a functional blog, author pages, seller front-end submission, custom widgets and more. Also, you will get additional features like using social login, product ratings & reviews, points & rewards, and seller split commissions.

You will avail with Marketify:

  • Individual blog section.
  • Custom logo, background, layouts, shortcodes, color, typography, etc.
  • Audio and video support.
  • Video tutorials and documentation available.

Martfury: WooCommerce Marketplace WordPress Theme

martfury-eCommerce-marketplace-theme

Martfury multi-vendor marketplace theme is suitable for any kind of online marketplace including electronics, furniture, clothing, Hi-tech store, accessories, etc. The most amazing thing about this theme is that it's mobile-first.

It is a Gutenberg compatible WordPress theme that is specially designed for working smoothly with all sized screens- desktop, laptop, smartphone, iPad, etc.

You will avail with Martfury:

  • Elementor page builder-compatible.
  • Dokan multivendor marketplace multivendor compatible.
  • Full integration with the WC vendor and WC marketplace.
  • Easy product filter option by product category and product attributes.
  • Built-in live search to find and sell products quickly.
  • Customizable advanced typography.

Makery: Marketplace WordPress Theme

makery-eCommerce-marketplace-theme

Makery is not just a theme, it's an advanced application to manage multiple vendors, shops and consumers. You can easily organize the marketplace activities with built-in features like adding unlimited shops, orders handling, tracking shop earnings, withdrawing them, collecting shop commissions and others.

Moreover, it offers a front-end form for the vendors to upload their information and set the shops without even seeing the WordPress backend.

You will avail with Makery:

  • Theme options panel available with slider settings, page layouts, sidebars, email notification and more.
  • Facebook Login andGoogle Analytics Integration.
  • Easy shop management with shop editor, multiple carts, commissions, sales counter, report form etc.

You can ask for free support via the support form.

Vendify: Marketplace WooCommerce Theme

vendify-eCommerce-marketplace-theme

Vendify is an optimized platform to set up your multivendor marketplace efficiently. You can allow vendors of different niches including digital and physical goods or services to sell on your site.

Also, you can seamlessly deal with vendors and consumers with zero technical knowledge due to its easy customization. Moreover, your vendors will get a handsome toolset to manage their shops. Therefore you can include unlimited vendors in your marketplace and increase your revenue accordingly.

You will avail with Vendify:

  • Support all WooCommerce payments and shipments.
  • Vendors can edit their products live on the site.
  • Have full control of commission rates, campaign fees, and advertising.

Using Vendify made a huge difference to our business and make launching months sooner that expected.

George Richards
CEO at EatDrinkWell

Select Vendify to supercharge your own marketplace.

MarketHub: Multivendor Marketplace Woocommerce Theme

Markethub-eCommerce-marketplace-theme

MarketHub is specially designed for the digital marketplace. You can configure your digital multi-vendor site with maximum scalability with this highly functional WordPress theme.

You can avail with MarketHub:

  • SASS & Neat for modular CSS
  • Side navigation widget area
  • All settings defined via customization API
  • Lightweight without any unnecessary libraries

Speed up your business and profit margin with MarketHub.

Multimarket: WooCommerce Marketplace Theme

Multimarket is fully compatible with WooCommerce and Dokan multivendor to convert your single eCommerce shop into the marketplace. It offers different custom layouts for homepage, blog, products, footer, and more.

You will avail with Multimarket:

  • Supports four product types: standard, audio, video and audio link.
  • Custom footer layouts.
  • Three shop style variations.
  • Accept video and audio type review.

SecretSho: Creative Fashion WooCommerce MarketPlace Theme

secretsho

SecretSho is a beautifully tailored theme for selling clothing and fashionable goods. It's best for your fashion marketplace.

You will avail with SecretSho:

  • Suitable for the professional online fashion market.
  • powerful AJAX live search,
  • product quick view lightbox and image zoom/gallery
  • featured video thumbnail for the product
  • AJAX cart/compare/wishlist

WooCommerce: Best WordPress Plugin to Build eCommerce Site

eCommerce-marketplace-theme

As we all know the advanced functionality of WordPress and its plugins make website designing easiest than ever before. “Only developers can build sites”- WordPress breaks this concept and make developing open for all.

Even, you can develop eCommerce sites and run your online business at a very low developing cost with WordPress. In addition, you can make this journey more comfortable with the best custom eCommerce WordPress plugin named WooCommerce.

WooCommerce is an open-source e-commerce plugin built for WordPress. It is well organized and designed for small to large-sized online merchants using WordPress.

However, you can maximize your profit by converting your single e-commerce site into a multivendor marketplace. Dokan, along with WooCommerce can help you to build a marketplace like Amazon or eBay within 30 minutes.

dokan-multivendor-plugin

Dokan is the best multi-vendor marketplace solution on WordPress, powered by WooCommerce.

Well, the increasing popularity of online shopping upgrades the demand for online business dramatically. From household chores to luxury elements or educational tutorials to health care now people love to purchase everything online.

Moreover, potential buyers prefer to visit multi-vendor sites rather than single shops. Because Marketplace allows consumers to get several types of products and services from one place. It saves their time and effort both. It also offers a wide range of choices and scopes for them to pick the best one.

Dokan: Best Marketplace Website Builder in WordPress

Advanced functionality and vast customization options of WordPress make site development a piece of cake for all. Even, anyone can set up his/her online business site with payment gateway, consumer handling, product management and many more. Moreover, many useful eCommerce plugins for WordPress are available to configure your eShop.

Nevertheless, you can extend the business arena by converting your conventional eShop into a broad marketplace to sell and buy products frequently. Dokan is the best eCommerce multi-vendor solution for WooCommerce.

It can help you to configure and optimize your multi-vendor shop. Furthermore, you can manage your site, facilitate your vendors, improve user experience, direct transaction and others at the tip of your nail.

Though Dokan works great with mostly the WooCOmmerce theme, we suggest using Dokan compatible theme for avoiding any layout issue.

Final Thought

The importance of theme selection is not limited to the external presentation of a site anymore. In order to expand your brand value and business functionality, it's mandatory to pick the right theme that suits your business.

Start your marketplace with WooCommerce and Dokan to keep developing process easy and simple. It maximizes your business revenue and saves your time. Also, select the best eCommerce marketplace theme that fits your specific needs.

Best WordPress ERP Solution You Can Rely on in 2020

It's not a rare phenomenon that upon starting out your business, you may confront some unexpected expenses down the line. This can happen to anyone's business.

Not to worry! With the proper way of business management and book-keeping method, you will be all good to go. Unfortunately, managing a business properly and keeping books manually take huge effort and patience.

Fortunately, this is where the magic spell of ERP tools shines in! Today we will look at some of the most popular ERP solutions out there in the market.

Before we move any further, let's go over the reasons you can not do away with an ERP tool.

What Is ERP Software?

An ERP or Enterprise Resource Planning is a tool that allows you to manage your Human Resource, Client Resource, Accounting Process and Projects without the hassle of manual intervention.

According to Investopedia:

Enterprise Resource Planning (ERP) is a process oriented methodology which integrates systems used across different departments of a company, enabling easy and uniform flow of information under defined controls, aided by use of software applications and defined best practices

Why Do You Need an ERP Tool?

Business management is a daunting task for every business owner. To run a circle around the competitors, it is a must to use an ERP tool for your business.

Having a few distinctive benefits made an ERP software a must-have for any business in recent times. Here are the reasons you can not fight shy of an ERP tool:

To Meet Customer Demands

You may use different solutions for different purposes. For example, you may use Inventory management software, Finance software, Asset Management software, Customer Management Software, Human Resource Management software separately.

When you use different software for different purposes, you will be in trouble managing data accurately and so things will get messy.

As a result, you will be likely to fail to deliver products to your customers as opposed to your promised date. This can happen due to the miscalculation of stock management, and the mismanagement of your customers the right way.

On the other hand, an ERP tool will help you manage all the data in a centralized way enabling you to meet your customer demands.

Streamlining the process automation

What if you could find your desired customer's phone number by just using their name as a filter? What if you could get the automatically generated employee attendance report? And what if you would be able to see who has how many leaves left without keeping the records manually?

You can get all of these by simply using ERP software. In fact, you can view all the business reports of your Human Resource department, Client Resource Department and Finance Department just with the assistance of an ERP tool. This is crucial to the advancement of your business.

Fewer Errors, More Efficiency

To diminish mistakes as a single person, you have to be careful enough so that there is no clerical mistakes or any discrepancies in managing your business resources.

Whether your business is small or big, you have to make sure that you have achieved operational efficiency. As mentioned, an awkward and error-prone business management process will result in draining all your hard-earned money.

Better Collaboration & More Productivity

No matter how big or small your team is, effective communication is a must for everyone in your business to stay on the same page. Plus, it ensures customer satisfaction which is a must to establish better brand awareness.

Effective communication is equally vital both for internal stakeholders and for the external stakeholders. With that said, real-time communication is also a necessary aspect you have to deploy for your business management or any project management.

Do Repetitive Tasks the Smart Way

It's always tedious to do the same task over and over again. For example, employees tend to take hours to simply accomplish repetitive tasks like stock management, report generation, order processing, task management, bookkeeping, monitoring stocks, customer data entry, etc. using the traditional methods.

Luckily, if you employ the right ERP tool for your business you can no just reduce the time taken to accomplish these repetitive tasks but can harness your employees' energy to carry out more complicated tasks.

Better Information Management

It's quite common that many organizations have inaccurate data all over their business arena due to human errors or simply not compiling them the right way.

If your business is in such a condition then neglecting the issue may deteriorate the situation over time. In fact, it may seem a little problem at first but with time the situation may worsen and consequently, it might hurt your brand image.

An ERP solution, on the other hand, will help you automatically input the transaction into the system and generate financial reports on its own. As a result, you can make the financial and accounting process simple, accurate and faster.

Better Employee Performance Management

If you can somehow manage to input employee performance data like the number of the tasks accomplished, taken time to complete those tasks over a certain period then it would be much easier for you to gauge the performance of your employees.

Above all, an ERP system is designed to address the work performance of staff, working at different levels in your business organization. As a result, you will be able to evaluate all of the employees more efficiently.

Improved Inventory Monitoring

Tracking inventories is one of the ever-growing concerns for a business owner. With the absence of an ERP solution, you have to store and sell inventories based on your gut instincts.

In case your guesswork goes wrong, you will see either excess or deficit of inventories in the warehouse. To figure out the optimum demand-supply equilibrium, you have to generate proper inventory reports. You can enter inventories and generate inventory reports automatically and effortlessly with an ERP system.

More Time & Money Saved

Though some vendors have lately introduced ERP packages in an affordable pricing plan, it is still a major investment for a business.

As opposed to this doctrine, investment on ERP tools may seem big at first. But it's Return on Investment (ROI) is pretty high because it will help you manage your business with the least cost possible.

Besides, ERP tools generally maintain a central database system. So, storing and retrieving data is much easier for the associated parties. This way, an ERP tool can save a lot of time.

So, Which Are the Best ERP Solutions to Choose?

There are a lot of ERP solutions out there each having their distinctive features. Some of them are aimed at different sizes of businesses, some are Cloud-based while some are self-hosted:

WP ERP

WP ERP is the pioneer and the only available complete ERP solution for the WordPress platform. According to Financesonline, WP ERP has secured 8 marks out of 10 and it also has 93% user satisfaction. It is best suited for small and medium-sized businesses.

If your site is built with WordPress, then you can start using WP ERP right away. The tool ships with 4 embedded modules – Human Resource Module, Client Resource Module, Accounting Module, and a Project Manager Module. The tool is highly scalable through a host of premium extensions

Finally, if you choose to use the WP ERP, you can go through this documentation to know how to install and activate it.

Bitrix24

Britix24 is specially designed for operating a sales-oriented organization. This open-source ERP solution is available both in the cloud (free) and on-premise (paid).

It comes with a complete CRM module. Also, it supports other powerful sales tools like sales management, email marketing, telemarketing, workflow automation and so on.

Microsoft Dynamics 365

Microsoft Dynamics ERP is a potential tool to manage midsized companies accordingly. This interactive application can manage the entire supply chain and financial data concurrently.

Moreover, it can organize a company’s work-flow, sales funnel, reporting, manufacturing, and human resource activities to help the administration.

Oracle NetSuite OneWorld

NetSuite OneWorld is designed to address the real-time financial and business management requirements of mid-sized companies.

By using a single account, you can manage several entities, subsidiaries, and multiple business units. The system also supports different currencies and government requirements.

SAP Business ByDesign

SAP Business ByDesign (ByD) is a cloud enterprise resource planning software. With this powerful tool, you can lead your whole business activities from one single unified cloud solution.

It combines all the functions across your company such as finance, CRM, HR, project management, procurement, supply chain management for small to mid-sized enterprises.

Business Cloud Essentials

Business Cloud Essential is another cloud-based ERP solution to small and mid-sized businesses. It is flexible and is armed with most of the bells and whistles for the CRM, Payroll, Accounting.

As a bonus, you will get the operation feature that will aid you to streamline the production process.

ERPAG

ERPAG will connect and streamline all business processes under the one cloud-based ERP and MRP software.

It is specially designed for small companies. You can easily manage your inventory and order management with ERPAG.

Tally.ERP 9

Tally 9 ERP is an all-round business management software to track all of your accounts, sales, debts, and others related to your business management and growth.

You can scale up your business with this comprehensive business accounting and inventory management software.

Key Takeaways

As the ERP tools mentioned here bolsters all the important facets of an ERP system, you can go for any of them. However, if you already have a WordPress website up and running, why you should go for a cloud-based ERP tool.

If you don't have a WordPress site, you will have to buy a domain name and hosting service to use the self-hosted ERP solutions.

Finally, as an ERP veteran, I would like to suggest you identify your own business needs before you are going to purchase an ERP tool. Because identifying your business needs is the foremost way to choose the right ERP solution you can rely on!

Ensure the Best Frontend Experience for Your Vendors with Dokan

Have you ever dreamed of creating an online multivendor marketplace? Creating such a website is probably way easier than you might think. If your website is built on WordPress, then you can use Dokan to quickly transform it into an Amazon-like marketplace within minutes. With providing all the required features, Dokan ensures the best vendor dashboard experience.

Unfortunately, that is not the end of the story! If you and your vendor both use the same dashboard interface then you might suffer from security vulnerabilities and incessant vendor requests. And most importantly, your vendors may feel boring using the default backend dashboard of WordPress. This is where a stunning customized vendor dashboard of Dokan comes in!

In this post, I will show you how the frontend dashboard of Dokan can pamper your vendors with much-needed features coupled with the aesthetic vendor dashboard User Interface.

Before that, let's take a short tour of-

What Is a Multivendor Marketplace?

A multivendor marketplace is an online shopping platform where multiple vendors can showcase, sell, and ship their products to the doorstep of their customers using individual dashboards.

Examples of multivendor marketplaces are Amazon, Alibaba, eBay, Aliexpress, Newegg and many more.

Why Choose Dokan for the Best Vendor Dashboard Experience

best vendor dashboard

If you are running your marketplace on Dokan, you are likely to enjoy the following privileges:

  • You will not feel stranded: Unlike the other Saas-based marketplace solutions, it runs on WordPress which is the most popular CMS out there in the market. Currently, 34% of the websites of the internet are built with WordPress.
  • Open-source platform: It is an open-source plugin for WordPress. Meaning that you have access to the core plugin and develop in your own way.
  • A heap of freemium plugins: As it runs on WordPress, you can use the other freemium (free and premium) plugins to solve your problems at any time. For example, you can use the custom registration form builder for your marketplace.
  • Highly scalable: Dokan, as a marketplace solution, it is extremely scalable. You can use different versions at different phases of your business to cut extra costs.
  • An extra layer of security: It will create an extra layer of security. That's because you are restricting your vendors from logging-in to the backend with Dokan. this will significantly enhance the security because letting the vendors use the backend can lead your website to be hacked.
  • Instant customer support: If you and your vendor fall in any trouble, you can create a support ticket and take instant help from the dedicated customer support team.

How Dokan Can Help You Ensure The Best Vendor Dashboard Experience

Assuming that you are using Dokan, your vendors will enjoy the following benefits from the eCommerce multivendor solution:

1. Dedicated Dashboard Overview

Best Frontend Experience with wordpress

If you are using Dokan, you will be able to provide an amazing dashboard to your vendors.

With the vendor dashboard, your vendors will get a bird's eye view on their individual stores. They can get insights like the total amount of sales, earning, pageviews, order status and product status with a monthly sales graph.

This is how Dokan ensures the best vendor dashboard experience.

2. Product Creation

best vendor dashboard

Your vendors can create products even if you are using the free version. However, with the pro version, your vendors can create variable products. In addition, your vendors can select categories, and add tags for the products that they create. It will be very easy for your vendors to create grouped, downloadable products and so on right from their dashboard.

By enabling the SKU (Stock Keeping Unit) system, your vendors can show the number of stocks left. What's more exciting is that if there is not any stock left then the vendor can run backorder service, that is when the next batch of stocks comes in the customers who have placed the order already, will get priority.

While creating products, you can configure shipping methods. Apart from the WooCommerce Settings option, Dokan has also extra shipping methods.

3. Order Management

Best Frontend Experience with wordpress

As far as the order management system concerned, your vendors can not only see the orders but also can manage the orders with great control.

Every time a new order is placed the vendor will be notified both in the dashboard and his/her email inbox. There is a dedicated order listing page that includes:

  • Order number: Every order will contain a unique number.
  • Order total amount: The amount of order a customer places.
  • Earned amount: It indicates the exact amount of earning for an individual order.
  • Order status: There are currently three order statuses available in Dokan. One is completed, another is processing and the other is on hold.
  • General Details: It includes customer name, email, address, phone etc.
  • Order Notes: The vendor can add an order note for private customers. In this case, the customer will be notified through the email
  • Order action: The seller can complete an order from the Action.
  • Shipment Tracking: With a tracking number, your vendors and their customers will also be able to track the products they are selling.

For downloadable products, the vendors can manage the download permission.

This is how Dokan ensures the best vendor dashboard experience.

4. Creating Coupons

best vendor dashboard

Whether you are doing a tech business or managing a restaurant, adding coupons is something your vendors will want down the line.

With the Dokan Vendor Dashboard, the vendors can create as many coupons as they want for their products. The seller can also restrict the coupon from showing on the frontend.

With Dokan, your vendors can add to types of coupons. They are:

  • Product (Fixed) Coupons: You can fix the coupon for products in dollar (or any available currencies) amounts.
  • Product Percentage (%) Discount: With this option, you can set a predetermined percentage rate for products.

5. Review Service

As an admin, if you enable this module, your vendors will be able to moderate customer reviews. They can trash, approve or disapprove a review. But the vendors can not edit the review.

This is how Dokan ensures the best vendor dashboard experience.

6. Store Settings

Best Frontend Experience with wordpress

The vendors will get a full-fledged store settings option with which they can embellish their store with a customized banner image.

When setting up the profile, the vendors will go through a gamification process.

7. Store SEO to Ensure The Best Vendor Dashboard Experience

We all know that how much it is important to do SEO for a website in order to ensure a remarkable presence on the SERPs. This is exactly where the Store SEO feature comes in! Your vendors will also get options to optimize their store for social media such as Facebook and Twitter.

8. Reporting

best vendor dashboard

The dedicated reporting option can help the vendor get customized data according to:

  • Overview
  • Sales by day
  • Top selling
  • Top Earning
  • Statements

9. Withdrawal Request

After earning a certain amount, the vendor can request his/her admin to withdraw money from the vendor dashboard. However, the admin can specify the minimum withdrawal amount for his/her vendor.

Staff Manager

Your vendors can employ an unlimited number of personnel to manage their individual stores. This will enable the vendors to enjoy holidays or pastimes. This is a pro feature that is available for the business and enterprise version.

From the dashboard, vendors can also moderate permissions for each staff in different manners.

10. Support

Best Frontend Experience with wordpress

The vendors can also give support if a customer is in any trouble. This is a great way to give after-sales support. In this case, the customers can view the “Get Support” button. On clicking the button they can seek help from their vendor.

Once a request is sent to the vendor, the vendor will be notified via email. Similarly, if the vendor gives any customer support in return, then the associated customers will also be notified via email.

This is how Dokan ensures the best vendor dashboard experience.

11. Follow Service

best vendor dashboard

The vendors can enable this option from their dashboard to follow their respective stores. The benefit is that the customers will be able to get updates and to be notified via the email if the vendor adds a new product.

12. Return Request

best vendor dashboard

The RMA option lets the vendor take back the sold items. To this end, the vendor can set warranty conditions like the duration of the warranty, refund reason and many more.

Providing The Best Vendor Dashboard Experience with WordPress

The Dokan vendor dashboard has been designed in a philosophy that enables the vendors to manage their stores without taking any assistance from the Admin. However, if any unsolicited situation arises then the vendor can contact the Admin to moderate those situations at any time. This is how Dokan ensures the best vendor dashboard experience.

However, we have only shown the most important use-cases here. There are a lot more benefits you can get from the solution. Finally, as an admin, if you deploy any premium feature to your marketplace, it will automatically be available on the vendor dashboard by just turning on the modules from your end. That's it!

Role of a CRM Solution in Your Small Business & How to Get The Best Outputs

In business, being able to better communicate with your clients means your chances of making a sale with them gets a lot higher than usual. As this is one of the more important ways of knowing the mindset of both clients and business owners.

Communication – the human connection – is the key to personal and career success.     

Paul J. Meyer

Without getting to establish a nice and smooth communication link to understand the real potential between each other, an enterprise is bound to struggle sooner or later. And nowadays even after knowing how essential it is to maintain healthy communication with the clients, many companies still tend to neglect this major issue only to lose valuable insights and customer satisfaction.

But when you have an efficient CRM solution then you can always sustain a strong communicating link with your clients.

And there are various ways a WordPress CRM helps small business owners to keep on the communication with customers, vendors, etc robust and efficient. Moreover, there are numerous benefits of such communication but today we are going to know a little detail about the implementation of CRM solution and how it aids in maintaining proper communication with the consumer.

A number of things are being done with CRM software that makes your customer management so much easier. So let's know briefly about the main functions of it in the small business first.

Why Use CRM Solution for Your Small Business in WordPress

Customer Relations

Now we all know CRM as it stands for Customer Relationship Management assists in developing and maintaining a strong relationship with the potential and existing customers of a company.

Not just that, there are a number of other essential business-related benefits that an efficient CRM solution vows to serve in a company. And in a more conventional way, WordPress CRM for a small to medium-size business helps:

  • Increase customer satisfaction
  • Improve communication with customers
  • Boost in customer retention
  • Gather useful business insights
  • Enhance marketing plan

Significance of A CRM Solution for SMEs

Importance of CRM solution for SMEs

To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others. 

Tony Robbins

CRM software in a small business does a lot more than just dealing with customers. It does not just manage customer but also help nurture the leads and potential customer to build a good relationship over effective communication with them.

And so WordPress CRM in a small business is more important then we know as it helps to:

  • Build strong customer/vendor-business person relationship
  • Enhance customer management
  • Get valuable feedback from clients
  • Improve modification ideas of customer satisfaction
  • Understand the mindset of the customers
  • Communicate & retarget clients over emails better

CRM Solution for Effective Communication with Customers

CRM for Effective Communication with Customers

Communication becomes only successful when there is a solid foundation to back it up. In order to maintain a good relationship, there is no alternative to good communication with your clients. This process of communication doesn't only apply to your business interactions but also in your personal lives.

And in failure to maintain this, a company might face conflicts and a set of misjudgments of understandings between the clients and business owners. But keeping up with this communication becomes much more streamlined when you can do it with a good CRM solution.

When the trust account is high, communication is easy, instant, and effective.      

Stephen R. Covey

So here are a few ways you can maintain a fruitful communication with customers using your WordPress CRM solution.

1- Prompt Response to Customers Queries

WordPress crm solution

Now when you have a business that sells products directly to the customers then there is every chance that you will have to deal & communicate with customers regarding various related queries. When this is the case, then you got to make sure your response to them is prompt and precise.

You wouldn't want to make the mistake of ignoring their calls, questions or emails. Because when it comes to customer satisfaction and client retention, your way of communicating with them will play a big role in resolving their issues.

But if you fail to do so quickly and make them wait longer then there is every possibility of losing your customer forever and on top of that a chance of bad word of mouth or review about your company or products. That is quite a bigger price to pay for not communicating with them well enough. But in order to avoid such a scenario, CRM solution helps maintain a timely reply as well as regular updates of the communication process with the clients.

2- Ensure Personalized Communications

WordPress CRM software

No matter whatever may the channel of communication be, always make sure to keep it as personalized as possible for the customers. You may want to know their personal details like their name or their product of interest before you actually decide to go ahead with the communication drill. Be flexible, relaxed to make them feel comfortable while conversing with them.

Whether you reach them via digital channels like live chat, social media, emails, the right approach could be asking about how they are doing instead of just jumping onto them with sales pitches or promotional offers.

It seems like a lot of hassle when you need to memorize the details of each customer before you approach them. This job is made easier with a CRM solution as you can easily track customer behavior and contact details with it.

3- Be Reachable to Customers through Multiple Channels

You may run an e-commerce site or a multi-vendor marketplace, but you got to make the way for your potential customers to reach you as simple as possible. Technology has reached a digital platform in order to expand the communication process. Everything is right at the fingertips of everyone nowadays and so the customers expecting to try to reach you hassle-free is natural.

CRM Communication

Consumers are quite smart nowadays. They always look for an easier option to communicate with their vendors whether it is via emails, social channels, live chat or even phone calls. Though contacting through phone calls has become an old-fashioned way to communicate nowadays still people are more trustful when they know they are talking to a real person.

But with WordPress CRM, making sure all the channels of communication with their vendors are active and convenient for them is really important.

Start Today!

4- Collect Feedback & Take Actions

Customer Feedback through crm solution

In any customer-based business, listening to feedback from consumers efficiently plays a big role in ensuring customer satisfaction and to improve the services. Customers responding to surveys and providing feedback to improve your products or services is a blessing for any company. This can play as a source of inspiration for any small business.

Paying attention to what customer has to say about your products or services would show you care about their opinion. This brings a certain amount of solidarity and trust among your customer base.

A CRM system enables you to collect feedback and take action after analyzing them. It can also keep a record of customer's requests, suggestions or complaints.

Even if it is after a while, once you take action based on their feedback, this would make them feel good & special. So make sure to always take action on the collected feedback from the CRM system. This would improve your chances of acquiring positive reviews & word of mouth.

5- Send out Emails & Newsletters Regularly

Many might argue that social networking sites are the best thing that brings both business owners and consumers closer together. But still, nothing beats the medium of email communication. Those social sites like Facebook, Twitter can be a great link to get closer to the customers but when it comes to reaching out to the people on a regular basis then email newsletter is the way to do it.

WordPress CRM solution helps to collect & store emails of customers in one place. And when you are needed you can easily outreach to the customer with promotional news & updates anytime you want.

This could also be a great way to share ideas, experiences as well as news about upcoming offers & campaigns.

6- Reward to Appreciate Customer's Loyalty

There are a number of things that makes your customer feel special. Rewarding them for their loyalty for any form of business relationship with them is one of the ways to do so.

Do something that proffers a positive impression of your company to all your loyal consumers.

CRM solution

Instead of just promoting your products or services to them all the time, you can just send them a gift card or voucher without any cause just to show your appreciation for being a loyal customer for you. This gesture would certainly make them feel valued & appreciated.

More importantly, this would prolong their trust and loyalty towards your company. The whole purpose of this is to make the customers feel exclusive so a customized reward scheme that no one else received would certainly be something of great value to them.

Communicate Better to Boost Your Enterprise with a Dedicated WordPress CRM (WP ERP)

WP ERP HomePage- wordpress crm
WordPress CRM– WP ERP

By now, we have already established the fact why maintaining effective communication is so important. But this communication doesn't only depend on how well you are treating your customers. The company needs to provide its employees to use the right tool as well to maintain it.

Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers or your clients and customers.     

Lee Brown

A CRM solution should be something that offers better customer and business insights. Nowadays there are many CRM solutions in the WordPress ecosystem that are already loaded with features that make the job of a customer relation manager far easier.

CRM application provides information to your customer data such as customer's buying habits, recent interactions with CR managers online, etc. Based on that you will be able to take important decisions and set a retarget plan of your customers.

As a result of that many companies are focusing on implementing the right CRM tool in their business. And in case if you are also looking to intensify your communicating drill with your client, then you might want to:

It is no surprise anymore that better communication with customers leads to better business success. This also enables them to have better experiences with improved customer satisfaction. This is more likely to get those customers to buy from you and would also refer others to you.

So how do you maintain your communication with your clients? Is there anything you would like to add? Share it with us in the comment section below.

10+ Effective Ways to Minimize Shopping Cart Abandonment & Retarget Your Lost Customers

When anyone plans to invest in their e-commerce business, they always want to get the maximum Return On Investment (ROI) at a quick time. But what is the single most common barrier that hinders your sales & in the process of achieving their desired ROI? Its cart abandonment.

Nowadays the rate of cart abandonment has risen up quite high. And it has become a common phenomenon of every online marketplace or e-commerce site. Most companies consider the incident of cart abandonment as a lost customer.

Continue reading “10+ Effective Ways to Minimize Shopping Cart Abandonment & Retarget Your Lost Customers”

Top Marketplace Trends to Watch out for in 2019

Online business or digital commerce is a vast field today and it's growing limitlessly even beyond the Internet. Currently “eCommerce/digital influences up to 60% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales and that figure is growing by nearly 15% annually”.

Along with this exponential surge comes a host of changes, improvements, and trends in the way businesses are done that are being defined and established by the eCommerce world.

Digital businesses are now more than just buying and selling on a website. It's now more of a medium that uses technology to exchange goods and services and to ensure that it reaches the right people.

In order to thrive, therefore, both retail and online stores increasingly need to make their presence felt in customers' preferred ways and platforms.

Here are some latest online marketplace trends and important developments in digital commerce that you are likely to see coming this year. These are expected to significantly affect online as well as in-store sales growth, and also pave the way for sustainable growth of modern businesses.

Impactful Marketplace Trends of 2019

Marketplace trends for online stores

Marketing Trends for In-stores and Online Stores

Here we have discussed the top 3 marketing trends related both to the physical and online stores.

1. Combining brick & mortar and online marketplaces models

Physical stores and markets have not died out completely. A new type of retail store experience is recently taking effect, something that's rooted in and catalyzed by the digital world.

In-person and on-site interactions are becoming important for different reasons. Online vendors and merchants are now understanding the importance of both showrooming and webrooming experiences.

Things, such as events, product demos, in-store trials, and more are still deciding factors for a large number of consumers.

Online (“pureplay”) merchants will grow their physical footprint as consumers continue to place a premium on both the versatility and depth of online shopping and the convenience of buying, picking up and returning items locally. – 10 eCommerce Trends.com

By investing in distribution hubs and a physical retail presence, online merchants can improve customer engagement and service. Think of new store features and formats that your customers enjoy based on their experience and convenience, and begin rolling them out both in your retail stores and online marketplace.

Consumers, in effect, get the best of both – see the desired product in person but shop for it online or buy the product online and pick it up from the designated store.

2. Mobile Checkout Beats Desktop Checkout

As mobile payment technology becomes reliable, common, and more advanced, its convenience is expected to catch up with desktop checkouts. This is a phenomenal transformation taking place in the type of transactions with advanced-yet-simplified mobile technology.

Buying and renewing products and services while on the go or in-store will become common on mobile.

Online vendors should be working ahead to catch on to this new trend and make their sites mobile safe for transactions. Now eCommerce's biggest challenge will become an unavoidable asset.

This will also increase mobile traffic on eCommerce sites. Moreover, it is also likely to become the preferred method of payment for retail purchases.

3. ROPO: A New Way to Measure Digital Success

Retailers, online merchants, and brands can now measure how much of their in-store sales are coming from their digital ads and if the investments they are making are worthy.

In other words, they will be able to calculate exactly how much of their retail store sales are attributable to online ad campaigns. This new model for measurement is known as ROPO Ratios (Research Online, Purchase Offline).

82% of mobile users search for a local business and 18% of local searches lead to a sale within 24 hours.

The ROPO system will let sellers and marketers combine mobile devices with various media, such as, payment, social media, mobile location tracking, inventory, ERP, CRM, and POS systems, and find out which ads, listings and site visits led to in-store visits and purchases.

Best Marketplace Trends for Online Stores

marketplace-trends

1. Augmented Reality will be the Next Best Thing

AR is expected to be huge in 2019 as brands worldwide have already started taking advantage of it. This new thing will let consumers experience straight from their phones what it would be like to have the items of their choice in their home, office, or anywhere else. This includes even plus-sized items, like furniture.

This visualization is powerful: it lets consumers visualize before purchasing how a certain product would look like when placed in that exact spot they like.

From simple imagination to visualization, shoppers can now better understand if they should go for a product. This leads to faster and more satisfied purchases and customer experiences.

It can also help to reduce returns, which is one of the greatest problems in online shopping.

2. Voice Searching to Look for Products & Services

Marketers may not have to rely on traditional SEO anymore. Voice searching is expected to change the search engine landscape drastically.

Just like Apple's Siri, this feature is anticipated to be big as consumers learn to interact one-on-one with voice with their mobile devices when they shop like never before.

marketplace-trends- voice search

The search results will be super narrow. Products will need to have in-depth information and be optimized for voice search to be easily found and making store inventory available in real-time.

3. Searching Identical or Similar Merchandise by Image

Like voice search, image-based searches are also expected to become bigger in 2019. This feature is already in use by some devices.

Online merchants can start to make use of this new feature in mobile devices. Because the language will no longer be an obstacle to discovery. Shoppers will be able to click photos of objects and search for it or similar items online.

Merchants who integrate this capability into their digital strategy will be richly rewarded.

Online vendors who adopt this digital capability into their product and marketing strategy will reap significant benefits. This includes new levels of ROI and entry into new markets. And it is based on the quality and multiplicity of images they provide of their offerings.

4. Marketplaces are Becoming more Narrowly Focused & Local

Digital commerce marketplaces are now getting narrower in their propositions and the kind of users and customers they serve. In essence, they are becoming more vertical and catering to more niche target groups both locally and globally.

For example, Staymarta is essentially Airbnb but for Christian-friendly accommodations and adventures. On the other hand, Go-Jek is a transport company like Uber but for Indonesia only. Also, Bikroy takes its proposition Craigslist but hyper-localized for the Bangladeshi audience.

The good thing about this is that it enables these new players to serve these customer groups based on their unique needs and demands. And also according to their unique cultural and local values and requirements.

What else in the Game of Marketplace Trends

We are noticing a constant disruption in the way commerce has been traditionally conducted. As players in eCommerce try to catch up with the latest marketplace trends, there are some other developments that should be noted:

  • The fading importance of middleman businesses
  • Artificial intelligence and machine learning to improve trust and enhance the customer experience
  • Growth of services around online marketplaces that improve buyer and seller experience
  • The emergence of blockchain to improve trust and transparency of digital commerce
  • The exponential growth of B2B purchases online as businesses embark on product discovery and buying online and mobile

Online businesses and commerce are set to flourish significantly in 2019 and will shape the way people buy and sell.

Dokan

Exhilarating Success Story of an Ecuador based Marketplace with DOKAN

What is it so special about an online marketplace that drives people into getting into this business? Is it the convenience of doing business with it or it is the ease of earning profits from it?

Whatever may the reason be, it is always a good idea to know the best marketplace solution that would fulfill your requirement of becoming a successful business venture for you and your vendors.

Trying to complement this idea, Todoamano.com.ec now has become quite a popular name in the realm of marketplace Equador.


Todo a Mano Ecuador, is a website where clients can find handmade products made by different artisans from all over the country

Christina Hernandaz- Todoamano.com.ec

So how exactly did they began their journey of Marketplace? What were their ultimate goal & objective behind launching this marketplace in Equador? Did they face any challenges in the process of doing so? And lastly, what helped them overcome those obstacles in the race of turning it into a successful marketplace?

We will be finding these answers in this inspiring eCommerce success story today. So let's dive in.

Todoamano: Background Story & Ultimate Goal

eCommerce success story with Dokan- todomano
Todoamano- eCommerce success story

When one launches its beloved marketplace, it always has a definite vision and mission to serve for the future. And Todoamano's vision is to become a leader in helping vendors sell local hand made products in the Latin America region.

And finally, the ultimate goal of the marketplace is to provide the businessperson with a practical platform that helps in promotion worldwide while facilitating their sale of the product.

Journey, Hardships & Overcoming The Challenges

Just like the countless benefits of having an established marketplace, there are endless hard work and effort behind its journey to outstanding eCommerce success that always remains unnoticed. Even Todo a Mano before deciding to bung with the idea of its marketplace had to get past a number of obstacles.

eCommerce success story of todoamano

In Equador, there is a great proportion of venturesome people who creates innovative handmade items. All these handcrafted products are mostly distributed in fairs or through social networking sites. But once the fair gets over it becomes really difficult to locate those vendors who are selling those products or to find them out all at once from social networks.

And realizing the situation of Equador having a large chunk of talented artisans without an online store, the idea of launching an exclusive but common platform for them got ignited.

So after the formation of this virtual fair, now the people who appreciate authentic handmade products can find them easily under one roof. And from the vendor's point of view, they can easily showcase their products and sell them from anywhere within the country.

More importantly, the marketplace has now become a popular hub for finding handcrafted items from various skilled artificer living all around the country.

Moreover, this was only possible as Todo a Mano owner truly believes in the great potential Equador has and the encouragement it needs to boost the expansion of the handicraft capitalization.

What Drove It To Get Dokan

Dokan success story- todoamano

Now after the idea that formed of presenting the local handcraftsman with a virtual online fair zone, Christina Hernandez the founder of Todo a Mano and her team began their journey of looking for the most suitable marketplace plugin to build their website.

It wasn't an easy job to find the right multi-vendor marketplace solution that they badly needed. Almost all the ones they tried offered the features that weren't something their company was looking for. Struggling to find the best-suited plugin for their website, they came across Dokan that met almost all its requirements and features to achieve its company goals.

After getting Dokan, it served its main purpose of wanting to exhibit handmade products, letting the local vendors use the platform of this captivating marketplace via subscription packages.

Not just that, it also enabled them to subscribe to different packages based on the size of their online-store and letting the customer communicate with the vendor undeviatingly.

How Todoamano Got Remarkable eCommerce Success

Secret of eCommerce success

Wide Range of Categorized Products

How todoamano got eCommerce success

Having the available products classified in a categorized section makes it much easier for online store visitors to find their desired items. In Todoamano.com.ec, you get all the categories of products nicely presented in a slider with the number of the product available in each category.

What's New In Offer

How todoamano got eCommerce success

Finding new products that are being added regularly on an online store can get boring sometimes. But here in Todoamano, you have all the new products at one place for the customer to easily browse and buy.

Special Deals

Secret of success by todoamano

Constantly looking for discount offers in an e-commerce store can be a hassle sometimes. But in this marketplace, there is a separate section on the homepage where you get to view all the exciting deals with reduced prices at one spot.

You can either directly cart the item or view details on the product from there. This was one of Todoamano's marketing practice that helped them ensure outstanding eCommerce success.

All Products At One Place

Products of Todoamano

In the products tab on the marketplace, you get to see the list of handmade products added by various vendors living all over the Equador. You can either look for your desired product picking from the categories on the right side or sort all products based on prices, ratings or added latest. Click on the product to know more about it or simply add it to your shopping cart from the page. The process of looking for your favorite handcrafted product to buying them is simply easier than ever at Todoamano.com.ec

Vendor Stores

Todoamano marketplace overview

You can't run a marketplace without vendors who would sell their products in it. At Todo a Mano, there is a separate tab for all vendor stores listed in one place. The visitors of this marketplace of handmade items can simply get to any individual vendor store they like. They can even send a message to a particular vendor directly, view their products and post a review/rating after buying them. Clearly the method of reaching out to the vendors has just got cooler than ever.

eCommerce Success: Outcomes & Recommendations

Story of todoamano


We recommend Dokan, since it has been useful when creating the online market where different artisans can create their virtual stores and upload their products

Christina Hernandez & Viviana – Founder of Todoamano.com.ec

Todo a Mano- The WooCommerce based marketplace is utilizing Dokan to a full effect for the last one year. And with no surprise, the kick-off with Dokan has been colossal and of great success. It has helped the marketplace in a number of productive ways such as:

  • Quick growth in business & stores
  • User-friendly design for both vendors & customers
  • Easier control over admin settings
  • A wide range of useful features for promotion, news announcements, search tools, referrals, etc.

And so Dokan has been recommended for all since it has been useful when creating the online market where different artisans can create their virtual stores and upload their products absolutely hassle-free.

Design Your Dream Marketplace The Way You Need It

The world of e-commerce is much larger than what we think it is. There is a countless opportunity that is just waiting for you to tap. Most developed countries already have ample opportunities and the countries that are having slower growth like the Equador itself are also providing immense possibilities in the e-commerce business sector. Todoamano.com.ec is just the living proof of that.

Now even with minimal effort, you can design your dream marketplace just like the all-time famous e-commerce sites eBay or Amazon absolutely without any hitch.

Grab it now at the best price!

Ensuring eCommerce Success Using Dokan

Even with a smaller investment, anyone is able to get on with their own marketplace and ensure eCommerce success through earning from each vendor sell totally hassle-free.

This is made possible by Dokan– The most popular marketplace plugin for WordPress.

Do you have any e-commerce success story to share with us? Let us know, as we would love to get inspired by it & share it with our readers.

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The Ultimate Guide to WooCommerce SEO for Beginners and Advanced Users

It does not matter which type of online business you are running, what matter is your marketing plan and the philosophy of reaching every potential individual who is likely to convert to your paying customers.

In the online business landscape, the concept of SEO or, Search Engine Optimization, is a part and parcel for the marketing plan and to reach out to your target audience.

If you do have a WooCommerce website, you must optimize your website with some useful tips. Now, let's take a deep dive into the importance of WooCommerce SEO and how you can do SEO for your WooCommerce website.

What Is SEO or Search Engine Optimization?

Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.

Brian Dean, SEO expert

Specifically, unlike paid media, SEO is an organic or nonpaid way of tuning up your website's web pages aimed at taking your web pages to the top of the SERPs or Search Engine Result Pages.

Here is a screenshot that depicts a difference between Google Ads result and SEO result:

What Is WooCommerce?

In case you did not know, WooCommerce is a completely free eCommerce extension for the most popular Content Management System (CMS) WordPress.

It has the highest marketplace share among the most popular eCommerce solution out there. As it is an open-source eCommerce solution, you can customize it just like the way you want.

Is WooCommerce SEO Friendly?

You will be glad to know that WooCommerce is by default SEO friendly. That's because, it inherits most of the SEO characteristics from its root, WordPress. Here is what you will get in WooCommerce as the SEO boosters:

  • Search Engine readable webpages with the help of WordPress which is a must for SEO
  • SEO friendly permalinks from WordPress settings
  • Guides you to insert an H1 tag which is very important for on-page SEO while writing on a page or post or creating products
  • Allows optimizing images with appropriate alt tags, description and many more in collaboration with WordPress
  • Available WooCommerce based SEO optimized themes in WordPress.org
  • Heaps of SEO plugins for WordPress website in WordPress.org
  • Cache plugins to speed up page loading time
  • Mobile responsiveness out of the box

Also, you can share your post or pages in social media with automated social sharing plugins in WordPress based eCommerce site.

And the Friendly WordPress community is always ready to help you if you are in any trouble while using a WordPress site.

Why Can't You Ignore SEO for Your WooCommerce Website?

SEO is very important to get visitors directly from search engines like Google, Yahoo, Yandex, Baidu, etc. without investing tons of money.

While talking about SEO, we mainly focus on optimizing for Google. Because most of the search takes place within this search engine giant.

WooCommerce SEO guide

To ensure driving maximum visitors to your site, you must take your web pages on the first page of the SERPs.

75% of people never scroll past the first page of search engines.

Junto

Here is a fact that portrays how visitors interact with the first page of the SERPs.

WooCommerce SEO guide
Source: ManageWP

89% of all consumers will do online research using a search engine

ManageWP

Thus, you can not ignore optimizing your WooCommerce website with proper SEO tactics.

Optimize Your WooCommerce Website with These Effective SEO Tips

Here are a few ways you can improve your WooCommerce website's SEO. To optimize your WooCommerce website, you need to download and install a WordPress SEO plugin.

There are a great number of freemium WordPress plugins in the WordPress directory such as Yoast SEO, Rank Math, All in One SEO Pack, SEOPress. You can use any one of them. However, we will be using the Yoast plugin to do SEO for WooCommerce website in this article.

Related articles on SEO:

Common SEO Tactics You Should Stay Away from, to Ensure the Best Result!

An SEO Checklist For A New WordPress Website

It All Starts with Researching Proper Keywords

Keyword research is a classic SEO activity and it is the foundation of stepping your on-page SEO up. For your information, a keyword is the search term that users around the world insert in the search bar while using a search engine.

For example, if you are selling a smartphone on your Woocommerce website then the relevant keywords should be ‘smartphones', ‘smartphone', ‘buy a smartphone', ‘buy smartphone at cheapest price' etc.

But how to do keyword research? Not to worry! There is an army of free tools to conduct keyword research. Here are a few tools-

  1. Google Keyword Planner (Free): The most widely used keyword research tool.

2. Keywords everywhere (Paid): This tool is handy if you want to have keywords swiftly. It is a browser extension.

3. Keyword.io (Free): One of the best tools to find relevant keywords and the actual phrases, people use while using Google

4. Ahrefs (Free): Help you figure out the keyword competitions properly.

5.Moz Explorer (Free): This is an SEO tool built by SEO experts themselves.

6.Google Trends (Free): A great tool to analyze the current keywords that are flooding the search engine.

Amazon Search Suggestions

WooCommerce SEO guide

Google Search Suggestions

Product Page with Appropriate keywords

Once you are done with keyword research, you need to implement them on your WooCommerce web pages. For example, when someone searches for the keyword ‘buy washing machine‘ in the search engine. The competition to appear on the first page just begins.

If you do have a Washing machine on your WooCommerce product page, then there is no guarantee that your page is ranking on the first page of the SERPs. Because there is already a ton of pages containing the keyword “buy washing machine“.

So, how can you overpower those pages and place within the first 10 ten pages?

The answer is simple – use the focused keyword in the main content, h1 tags, h2 tags, SEO title, Url, slugs. If you use the focus keyword along with the LSI keywords, then chances are pretty high to jump to the top of the search result.

Once you have a primary keyword, you need to make sure it appears in the most important sections of your WooCommerce product page. Here’s how you need to go about it.

WooCommerce Product URL or Slug

WooCommerce SEO guide

Once you figure out the appropriate keywords, it is time to include them in the product URL. By doing so, you are actually sending a strong ranking signal to the search engine.

You should build up the practice to include the focus keyword in every slug while creating new pages.

However, you can not change the already published product pages' URL as you will lose the SEO value of those pages. This will hurt your SEO strategy horrendously.

Pro tip: Shorten the URL so that it stands in the viewable limit. This will help your visitor easily figure out what your WooCommerce page is all about.

WooCommerce Product Title or SEO Title

WooCommerce SEO guide

You have to optimize the product title with the focus keyword. If the SEO title contains the focus keyword then the page gets a booster in the race. Adding SEO title is very easy in your WooCommerce product page with the Yoast SEO plugin.

Adding Focus Keywords in the meta description

WooCommerce SEO guide

Though Google recently announced that including focus keyword does not affect SEO that much. Yet, some experts suggest to include the focus keyword in the meta description.

WooCommerce Product Description

WooCommerce SEO guide

Like any webpage, your WooCommerce product page description text must not contain less than 300 words. Try to write an appropriate and elaborate product description repeating the focus keyword or LSI keywords repeating two or three times.

Get Some Pro Tips on Product Description 

Use product categories for your product in WooCommerce so that visitors can filter products properly. This is also a very good SEO practice.

Never try to overflow the description with overuse of keywords or keyword stuffing.

Write a full description of your products including technical specifications like dimension, units, components usage instructions, shipping concerns and so on.

You should also answer customer queries.

Optimizing Images and Videos


While you are using images and videos in your WooCommerce product pages or posts, make sure to use high-quality images and minimize them with free online tools like Tinyjpg. Also, don't forget to use alt text and to rename them properly.

The same goes for video content. For videos, you need to upload them on YouTube, Vimeo or Dailymotion and then embed them on your product page or post page.

Doing so will keep your webpage at the optimized size and it will render faster on the browser.

Enabling Breadcrumbs

Using breadcrumbs is a very smart way to direct your visitors where they are, where they are from and where to go.

This does not only increase user satisfaction but also carries great power to push your web pages forward in the SEO game. This is because Google considers a web page well structured if it uses breadcrumbs for its pages.

Add Reviews and Rating Option on WooCommerce Product Page

If you add reviews and rating fields on the WooCommerce Product page, then your page will be constantly updated. This will meet the criteria for updating a web page frequently and it is a must to outdo your competitors.

In addition to that, as Reviews or comments and rating options are trust factors, pages containing these factors usually rank high.

Bonus Tips on Boosting Your WooCommerce Website's SEO

If you are through with the above-mentioned tips and tricks then you can try these advanced tips.

Generate Backlinks

One of the most significant factors of ranking a website is to generate backlinks. But this is pretty difficult to generate backlinks for a new website. Because who will give back your link if you do not have a good site rank.

To generate backlinks you have to submit your website to directory listings, open affiliate marketing system for your products, guest blogging and so forth.

Update WooCommerce Pages

Adding fresh content on your WooCommerce website is imperative to stay ahead of the curve in comparison to your competitors. You can add a review section to let your customers comment on your product so that your page renews on its own.

Use AMP or Accelerated mobile pages

The use of AMP pages has burst into popularity these days. AMP allows your users' mobile devices to load your WooCommerce web pages faster.

Store SEO

In case you are Using Dokan and sharing your store page in social media, you have to make sure that facebook or Twitter crawls the Open Graph image properly.

WooCommerce SEO guide- Get Dokan

Ending Thoughts on WooCommerce SEO Guide

No matter what type of online business you are in, you have to make sure that your site is doing great in terms of SEO. You can never have the whip hand without following the guidelines of Search engines.

The more sound SEO strategies you apply to your Website, the higher the chance your potential will convert to paying customers.

Finally, do remember that SEO is nothing but a continuous process. Sometimes, you may need to do split testing to know which SEO activity works best for your WooCommerce website.

Best Things to Sell Online

Want to make money on your own? Then you are in the right place! Today, we are going to talk about the best things you can sell online with ease.

It's always hard to find a suitable product to sell online. When you will finish reading the write-up, you will get to know what and how to sell things online.

Moreover, how to start your own business journey in WordPress for free!

Let’s get started.

Advantages of Online Business

In the era of modern business, online business is low-cost yet most profitable. You know online platform could be the best choice since almost 224.1 million people have participated in online shopping this year and the industry is aiming to reach a peak of 230.5 million by 2021.

Importance of online business

So if you want to make money and sell products from home, online business should be your first and smart choice. But choosing the best things to sell online is key to generate money.

10+ Profitable Niches with Low Competition

Best things to sell online
  1. Skin Care Products
  2. Electronix Products
  3. Phone Accessories
  4. Traveling Kits
  5. Home Security Accessories
  6. Pet Supplies
  7. Clothing & Accessories
  8. Garden Supplies
  9. Sports accessories
  10. Party Supplies
  11. Exercise, Health & Fitness Accessories
  12. Home Decoration
  13. Kitchen Supplies

Now, let's dive into the details.

Skin Care Products

You might already be thinking that why “skincare” products?

Because this niche has most of the best things to sell online which are thriving worldwide, especially in the USA.

Study shows that by 2024 the store owners will be able to earn around 180 billion U.S dollar.

So you can easily presume the acceptance of other products in this niche.

Top Skincare Products to Sell Online

  • Face masks and scrub
  • Fiery Youth Vitamin C Serum
  • Pore cleanser
  • Herbal cream, oil, facewash
  • skin hair removal
  • Face Massage Roller
  • smartwatches and wristwatch
  • Anti Snoring Device

Electronics Products

Top Electronics Products to Sell Online

If we name an ever-growing and high demanding niche then it must be selling electronics products. People around the globe are nuts to have new gadgets that are tech and trendy.

Thus you can also target a broader audience, unlike local shoppers.

Top Electronics Products to Sell Online

  • Headset & Earphones
  • Bluetooth speaker
  • Bluetooth Keyboard and mouse
  • Phone and laptop charger
  • WiFi repeater
And it's free with Dokan!

Phone Accessories

Today, more than 4.68 billion people have mobile phones and everyone who has a phone needs either a phone case, pop sockets or any kind of accessories related to their phone.

Phone Accessories to sell online

This is almost impossible to find a single person who has a smartphone or mobile phone but doesn’t use any accessories to protect or add functionality to their mobile phone.

It’s predicted that the CAGR for mobile accessories will increase near 2.6% between the year 2014 to 2020 and also by 2022 it will reach $107.3 billion.

Top Phone Accessories to Sell Online

phone accessories to sell online
  • Phone cover
  • pop socket
  • Car and Bike phone holder
  • Phone lenses
  • Wireless phone charger

Traveling Kits

Another booming category to start your online business is Travelling.
It’s harder to find the needed thing while you are in a place for the 1st time or probably visited just a few times.

Best traveling accessories to sell online

However, every time we go out for traveling, we carry somethings that we might need later. So when it’s the summer vacation, traveling supplies will be a great business. It’s estimated that the traveling market will gain $1091 billion within the year of 2022.

In fact, only the Traveling Backpack will be increased by $3800 in 2023 and will reach a staggering of $27200.

Top Traveling Products to Sell Online

  • Rolling duffle bags
  • Travel Backpacks
  • Sleeping Bags
  • Passport Covers & Travel Wallets
  • Neck pillow
  • Sleep mask
  • Universal Adapter and more

Home Security Accessories

With the help of technology, home security devices have been upgraded and people all over the world are interested to secure their home with these.

Home Security accessories  to sell online

It’s easy to safeguard your home even when you are not in the house. Or it also helps the users to keep eyes on the children.

So this is a lucrative sector to invest your money while people can’t help assuring the security of their home. It’s projected that the market size will grow $55 billion by 2023 at a 9% CARG.

Top Home Security Products to Sell Online

  • Home security camera
  • Travel door alarm

Clothing & Accessories

There’s nothing more to tell about this niche. We already know its an established niche an accepted by vast online shoppers. Most of the trending products to sell are enlisted to this niche.

clothing products statistics in online business

In fact, sometimes online shopping is known as clothing for its popularity to online shoppers. Because this niche is set to clock $138.7 billion by the year 2022.

Top Clothing & Accessories to Sell Online

top clothing products to sell online
  • Denim jeans
  • T-shirt
  • Hoodie
  • jumpsuit
  • swimsuit
  • jogging jacket
  • Baby Clothes
  • Baby Carrier

All these are the best products to sell online and make money.

Pet Supplies

This is a rich niche with all the trending products to sell and the industry has a massive targeted audience.

According to the American Pet Product Association (APPA), there are 85 million families in the United States who have their pet. And among all the pets 75.8 million are the dog. Pet grooming is most popular with an aspiration of 3.58 billion by 2025.

These statistics prove that starting your business with pet niche will be a profitable investment.

Top Pet Products to Sell Online

  • Car Seat Protectors
  • Dog Collars
  • Pet Grooming Glove
  • Pet food
  • feeder bowls
  • Pet grooming products
  • Pet bed
  • Cat massage comb

More Things Commonly Bought Online

All the aforementioned products and niche are ruling the online business. But there are some more growing products to sell online and look for.

Garden Supplies

This is a huge niche and its products are beyond counting from the tools to plants. You can start with any product like

  • Plant container
  • Germination kits
  • Cultivators & Tillers
  • Bonsai Tools
  • Hedge & Grass Shears
  • Rakes & Hoes
  • Saws and more

Kid’s Supplies

  • Baby Stroller and Baby Carrier
  • Bath Toys
  • Baby Clothing
  • Action Figure
  • Comic Books
  • Cosplay
  • LEGO

Sports accessories

  • Sports Shoe
  • Sports Jersey
  • Sports Hand Gloves
  • Golf Grips
  • Sports Sunglasses and Caps
  • Basketball net
  • Skateboards

Party Supplies

party supplies to sell online
Party supplies to sell online
  • Props for all types of event
  • Decoration accessories
  • Gift Bags
  • Gift Cards
  • Themed Tableware
  • Themed Banner and Badges

Exercise, Health & Fitness Accessories

  • Back Massager
  • jogging shoe
  • Posture Corrector

Home Decoration

  • Fancy Lamp
  • Wall Clock
  • Wall Art
  • LED lighting
  • Aquarium
  • Flower Vase and others

Kitchen supplies

  • Vegetable Peeler
  • Home ice cream maker
  • Salad Spinner
  • Citrus Juicer
  • Immersion Blender
  • Smasher and Pressers

This list can keep going and going so far and you will get more confused with more options if it gets longer.

So better this way as you get here all the products that are top sold either of Amazon, Aliexpress or other shopping platforms. And the market size of all the niches on an upward slope during the coming years.

You can also have some great and unique idea for products to sell online from home from these success stories.

Before the Fullstop

As of now, you completed the article and know all the best things to sell online, you’re just ready to start making money online.

Choosing any of these niche products will be profitable since here we mentioned some evergreen top sell products. But if you want to try something different then selling digital products could get the priority. And also if you want, any kind of online-based service can be your successful niche.

Now, look no further and start making money online! Make Chance to profit from clicks.

Build Your Own Marketplace Website for Beauty Care Items Using Dokan

Online business is growing at a rapid pace. It estimates that within 2021, over 2.14 billion people worldwide intend to buy goods and services online, up from 1.66 billion global digital buyers in 2016.

It clearly shows the massive opportunity of spreading your brand through a Marketplace Website.

Therefore, to make your journey smooth a ton of online store builder is available in the market.

If you are comfortable with WordPress then you can easily go with the WooCommerce to build your eCommerce business site.

In this article, we will show you how to build a marketplace website for multiple sellers to sell their beauty products on a single platform with the best Multi-Vendor Ecommerce Solution Dokan.

76% of USA Consumers Purchase Online

Yes, more and more people are starting to rely on eCommerce sites. And it's over 76% in the USA!

An eCommerce store is a great way to make money online.

Over the past few years, e-commerce business has a significant impact on traditional retailing and this will continue in the following years.

wordlwide ecommerce sale
Source: Shopify

With WooCommerce it's very easy to start your own eShop without being a technical gig.

Beauty Business Opportunities across the World

Beauty products business grows very fast worldwide. The demand for all type of beauty and skincare items is increasing dramatically everywhere over the world.

This rising demand for cosmetics broadens the scope for growth and earn more revenue from the beauty shop.

Moreover, this business covers a vast array of business areas such as anti-aging clinics, aromatherapy, beauty salon, beauty spa, cosmetic store, hair salon, and even makeup artists are part of it.

According to marketresearch.com the global cosmetic market is expected to reach $429.8 billion by 2022.

global-cosmetics-market-size-and-forecast

You can develop your own brand products and sell them online or build a platform where other manufacturers can sell their products.

How does an Online Marketplace Work & What Do You Need to Start with

The multi-vendor eCommerce site has gained massive popularity in recent days. And a marketplace website works as a digital platform to buy and sell products, any kind of actually!

In order to start your own marketplace website, you should go through an organized way.

Follow these steps to build your own marketplace website.

  1. Buy a domain name and get web hosting
  2. Install and set up WordPress
  3. Install and activate WooCommerce
  4. Set up Dokan multi-vendor marketplace plugin
  5. A Suitable WordPress Theme
  6. Promote your marketplace with Proven Marketing Strategies

How to Create an Online Marketplace with WordPress (6 Easy Steps)

WordPress helps you to create the foundation of your site and WooCommerce transforms it into an eCommerce shop. And Dokan lets you turn it into a multivendor marketplace.

Now, follow the details process step by step to starting your online beauty store.

Step 1- Buying a Web Hosting and Domain Name

A domain name is the identity of your site by which someone will find you on the web like www.wedevs.com.

Well, you can easily get your perfect domain name from the sites like GoDaddy or Namecheap.

Later you have to buy a hosting for the domain. Among many web host provider, some good ones are-

  • Bluehost
  • Host Gator
  • Dream Host

Find the details guide on Hosting for WordPress and WooCommerce Sites.

Step 2- Install the WordPress

WordPress becomes very popular among entrepreneurs due to its ease of customization, flexibility, rich plugins, and add-ons gallery.

Also, the CMS of WordPress is very user-friendly. WordPress opens a new door for the nontechnical persons to set up their own websites by themselves. Referencing from W3Tech, around 31.3% of total websites are using the WordPress CMS.

Most of the hosting provider has a one-click install feature for WordPress.

So, it's easy to install WordPress on your website.

Step 3- Set up and Configure WooCommerce

Converting a simple website into an eCommerce site is easy and free in WordPress.

Consequently, you have to install and activate the free WooCommerce plugin in WordPress to set up your eShop.

Now, just follow the simple navigation and convert your WordPress site into eCommerce.

  • Admin Dashboard > Plugin > Add New >

Click Search and Type ‘WooCommerce'

  • Install Now > Activate
WooCommerce Installation

If you are a beginner, check out this complete and step-by-step WooCommerce Tutorial to set up your eShop.

After installation, you have to configure your WooCommerce site as per your requirement.

Congratulation! your online store is ready to trade.

Turn Your Single Store into a Beauty Products Marketplace Website

Dokan-marketplace-website-builder
Dokan– The top multivendor marketplace builder for WordPress

After configuring WooCommerce, you can sell your beauty products from your stock.

However, if you dream large you can easily convert your single beauty store into the multi-vendor marketplace website like cosmeticsmegastore.com or thebeautymarketplace.com.

A journey towards the biggest revenue starts from here!

Dokan fuels your further journey of transforming your single store into a broad marketplace website.

Moreover, with Dokan you will get all the freedom to customize your own multivendor beauty care products marketplace as per your brand strategy.

You can add unlimited vendors to your marketplace and give them the access to upload their product and manage the order and shipping through it.

Here comes the most amazing feature of Dokan!

Dokan gives a unique URL and individual store page to each and every vendor. Vendors can customize their stores independently according to the admin's permission.

Therefore, you can easily ensure the security of your marketplace as you need not share the access of backend WordPress dashboard to the vendors.

WooCommerce is the best eCommerce platform for WordPress. Dokan lets you turn your single WooCommerce store into a customized multi-vendor marketplace and earn with each sale!

How to Configure Dokan

You need to follow almost similar steps like WooCommerce to set up and configure the Dokan to transform your WooCommerce site.

The Dokan lite is free. Also, you can get the premium version of the Dokan Plugin to expand the flexibility and customization options.

Just follow the simple navigation and convert your eCommerce into a multivendor site.

  • Admin Dashboard > Plugin > Add New > Click search >
  • Type “Dokan” > Install > Activate

Configuring Dokan is very easy by using its own Wizard. For more clear idea, you can see the Step-By-Step Guide for configuring Dokan.

Earning from Your Beauty Care Product Marketplace Website

You can set the flat commission rate for all vendors and product category.

Also, you get the flexibility with Dokan to set individual commission rate for different product sellers or special category.

Here, you can define the commission rate at the time of configuring Dokan or later whenever required.

For proper understanding about the commission system of Dokan, we recommend you to read the article How to Earn with Dokan Plugin Using Different Vendor Commissions at your expediency.

Step 4- Select A Suitable Free WooCommerce Theme for WordPress

Dokan-Compatible-Theme

Now your marketplace structure is ready and you have to decorate it.

We recommend our Dokan Theme for your multivendor Beauty Product Marketplace to give an elite look to the site.

Also, you can choose any Dokan compatible theme from ThemeForest specially designed for the best multi-vendor marketplace builder Dokan.

Read the detail features of 30+ Fully Compatible Themes for Dokan Multivendor at ThemeForest

Setup Admin Shop & Upload 1st Product on Your Marketplace Website

You can establish your own shop in your marketplace and sell products just like single WooCommerce store.

There are 2 ways to do this-

  • Register as a vendor
  • Enable yourself to add products

To make the admin capable to upload images from FrontEnd you have to follow the steps properly.

WordPress DashBoard>Users>All Users>Enable Adding Products

Admin-store-setup

Now you can easily customize your shop by navigating:

WordPress Dashboard>Visit Site>Vendor Dashboard>Setting

Vendor-Dashboard-Marketplace-Website

To add new product in your shop, click on the Products tab and upload product image and other information.

Add-New-Product-Marketplace-Website

In this way, you can add product from the Shop Frontend.

Congratulation your shop is ready to go! It will look like

Owner-Shop-Marketplace-Website

Special Note: It's not mandatory to set-up the admin's shop unless you intend to sell own products.

Admin can also add products from WordPress Backend>Products>Add New

Add new product from backend

Step 5- Invite Vendors to Your Site

Amazing! You have created your own multivendor marketplace for selling beauty products.

Now the major challenge is getting vendors. Send invitations to your vendor community to register on your site and start selling immediately.

The vendor registration process is very easy to go.

How to Become a Vendor for Retail Stores to Sell Beuty Items

Just clicking on the sign-up button, anyone can register as a vendor submitting some basic information.

Vendor SignUp Tutorial
Vendor Sign Up Tutorial

Then you will get a request for the approval of joining on your marketplace as a seller.

As the marketplace owner, you have to approve the application from the backend. Until then, the vendor cannot upload any product to the marketplace.

Therefore, follow the easy navigation to permit your vendor uploading their products.

  • Admin Dashboard> Users> All users>
  • Select the newly added vendor> Edit
  • Scroll down and select ‘Enable Adding Products' from Selling tab> Update User
dokan-new-user-product-upload-feature

If you want, you can permit them to upload the product immediately, just after the registration on the marketplace.

So, it will make your market management easier. You can activate this feature from Dokan's Selling Setting Menu.

Hence, create a full-featured multi-vendor marketplace and give your site a new height with Dokan Pro using Powerful Advanced Functionality.

Step 6- How to Add Products to WooCommerce based Marketplace Website

As we mentioned before, Dokan facilitates each beauty seller with an individual eShop.

So, a vendor can arrange the shop as per his brand acquisition.

If you are the owner of Marketplace, you get the power of managing and controlling the activities of the vendors accordingly.

After the admin's approval vendors can customize his beauty shop by login to the online beauty products marketplace.

Vendor Dashboard will show the following information. A vendor can get all the information at a glance regarding Sales, Earning, Pageview, Order Details, Product Status and so on.

This is one of the most amazing features of Dokan that makes it superior comparing to other marketplace builders.

Vendor-Dashboard-Marketplace-Website

Here, vendors can set the banner, basic information and other details of their shop from the setting tab.

Product tab let the vendors upload beauty products to their eshop.

However, the Vendor Dashboard has many more features to make the shop owners activities easy.

vendor-shop-marketplace-website

You can make the consumer's experience better showing the seller or store list on the menu bar.

With this privilege, customers can easily pick their required products or preferred sellers easily from the list.

To add a store list in the menu bar follow the below steps.

  • At first, go to your Admin Dashboard > Appearance > Menu
  • Select Store list > Add to menu > Save Menu
Add storelist in menu bar

An admin of Beauty Product Marketplace can see all the stores of his marketplace by visiting the store-listing.

store-list-marketplace-website

Cash Withdrawals from Multivendor Marketplace by the Vendors

After a successful purchase of beauty products, the amount will be shown on vendors dashboard.

As a vendor can withdraw the money sending a request to the admin.

However, admin can set the minimum limit of withdrawal for the vendors from the backend. You can manage all withdrawal request from the backend dashboard.

Furthermore, get all the information on Managing Withdrawal Requests regarding Marketplace Admins and Beauty Product sellers for a smooth transaction.

5 Experts Tips to Quickly Grow Your Beauty Products Marketplace Website

You should have strong marketing plan to span your business widely. Here, we enlisted 5 advanced SEO tricks suggested by the experts for your business advancement.

Utilize a Blog for Your Beauty eShop

You can add a blog to your eShop and tell stories about your products. It's a proven effective way to convert your visitors into loyal advisor.

To rank, you need backlinks and you need to match the user’s search intent. If someone is searching for the best white shoes for their wedding, product pages won’t rank for that – articles will.

Bill Widmer, Content & SEO Expert, BillWidmer.com

eCommerce Entrepreneurs should prefer Content Marketing to maximize their revenue.

Social Media Marketing

Social media is the best crowd to scream your brand voice. Instagram Marketing is a proven effective way to promote eCommerce Marketplace.

Nowadays, customers want to know and interact with the brand at multiple touch points. They also want to know the brand’s story.

Shane Barker, Digital Strategist, Shane Barker Consulting

Personalize Email Marketing

There are a lot of ways to segment in ecommerce (age, interests, gender, and so on) so use that data to only send relevant messages to your audience instead of sending the same message to everyone (as most ecommerce do right now)

Emil Kristensen, CMO and co-founder, Sleeknote

Expert Email Marketing Automation Strategies can help you to boost your Marketplace revenues

Update Your Marketing Approach

We have been able to increase website conversion rates from- 1% to 4% simply by interviewing customers who bought, those that didn’t, and understanding our customers on a deep level

Eric Carlson, Co-Founder, 10xFactory

You should review your marketing strategy at least once per year to check all of your objectives, business goal, target audience, market research, and other activities still fit your business.

Add CTA Buttons to Your Marketplace Website

Add the Call-to-action button on your eCommerce marketplace to tell your visitors to take actions.

Using a CTA, you can tell people what you want from them or encourage them to go forward to meet their needs

Adding CTA is the best practice to engage your audience in your marketplace.

Final Thoughts on Marketplace Website

In short, rising demand for beauty products and online purchase span the umbrella of eCommerce business worldwide.

You can expand this opportunity developing a wide marketplace where along with you other beauty product sellers will sell products collectively.

Accordingly, both you and the consumers will be beneficial from this incredible idea. Consumers will get plenty of options to get the right products for them. It increases the quantity of selling products.

As an owner, you can sell own products and get a commission on each sale from other merchants.

Furthermore, Dokan is one of the best multi-vendor marketplace website builders powered by WooCommerce with 20,000+ active installations. And you don't need to spend a single penny to build your marketplace.

Hence it is the easiest way to set up front end Beauty Product Marketplace and earn money through commission.

Learn Why & How to Use a POS System with WooCommerce

If you have a small to fairly large business outlets for your brick and mortar store, you may be spending a lot of time dealing with creating invoices and billing. To relieve from this trouble, you can think about the automatic product billing and stock calculation system with an online POS or Point of Sale solution.

Considering the deployment, a POS tool could be a great idea for your business, particularly if you have multiple outlets. That's because everything you manage in your multiple outlets can be maintained and monitored by using just a smartphone or a laptop having internet.

In today's article, I will be showing the reasons why and how to perfectly utilize a POS system for your business.

But before that…

What a POS System Truly Is

In nontechnical terms, a POS is nothing but a computerized system that helps a retail merchant to calculate the due amount owed by a customer, number of stocks and make an invoice or receipt for that customer.

With a POS system, you will be able to take orders and count your inventories in the easiest manner.

Why You Should Utilize a Point of Sale Systems for Your Business?

POS features are not the only things that you should look into. You should take a look at the following benefits of a pos system:

Get a History at a Glance

Getting product history is one of the ultimate benefits of a pos system

While you are using a POS tool, you will be able to get the exact history of your business transaction at any time. Meaning that you can get to know which product is selling the most and which one is lying on the product shelf unsold for a long time.

Manage Inventories without Any Hassle

Inventories can be of different types. Some inventories can look similar but have only a slight variation when it comes to brand, color, size, flavors, etc.

It becomes pretty tough to recognize some products and identify their variations within a short period.

To save your valuable time and to remove manual errors, you can simply use a POS machine to do all these kinds of stuff on its own.

With a POS system, you can effortlessly get to know the name of a product, the supplier, supplier code, brand, Stock Keeping Unit (SKU), color, size, and all the other variations.

Get Real-time Update

If you are using a POS machine for your outlets, you will be able to access all the transaction information saved in your back-office server from anywhere using the internet.

This will let you be aware of your inventory information even if you are hanging out at a distant place of the world with your friends and family.

Save Your Valuable Time & Money

Calculating and making an invoice with a POS system is way faster than doing them with manual intervention.

A POS device will just scan the bar code of a product and can do the rest like payment with just cash or swiping a credit card and saving the payment information into the system within just a second.

POS system also reduces the need for too many personnel. Which means you will be able to cut the cost of extra salaries paid out to your cashiers.

Stay Relaxed with Sales Tax Calculation

Calculating sales tax for each invoice and saving them into your book for the future can be a nightmare for you. What's more disgusting is that you need to calculate the sales tax every time you make a sale.

Marketplace Taxes plugin

This problem can be sorted out by simply using a POS system which will calculate the sales tax on its own! And it's time to say “Goodbye” to your calculator!

Make Your Employees Used to It without Training

Almost everyone is using a smartphone these days. And operating a POS machine is never tougher than operating a smartphone.

With just a set of brief instructions, anyone will be able to operate the POS machine within a few minutes.

Whom You Should Utilize POS for

  • You: If you have multiple outlets and multiple showrooms, you can not manage all of them by being present at every outlet simultaneously. For this purpose, you need to employ the POS to be present virtually.
  • Your Sales Person or cashier: You should apply a POS machine for your salespersons to reduce the stress of manual invoicing.
  • Your Customer: When you are billing your customer manually, other customers have to wait in the queue. To reduce your customers' pain and increase their satisfaction you need to use a POS system.

How to Utilize a POS System for Your Business

wePOS- woocommerce pos system

If you already have a WordPress based WooCommerce website, it's only a few clicks away to get started with a POS system. To do so, you need to have a WordPress powered WooCommerce website.

To deploy the wePOS system, you need to have the following things:

Installing the wePOS Plugin

benefits of a pos system

We assume that you have a WordPress powered WooCommerce website. Now, to install the wePOS plugin, go through this brief documentation.

After installing the plugin, you may take help from the following documentations to go ahead:

Concluding Thoughts

Using a POS system will not only save your time and money but also makes your business management interesting. You, the customer, and cashier stay aware of the necessary info in an automated and error-free way.

If you are yet to streamline your business outlets with a futuristic and intuitive POS system, you can flat out go for the wePOS.

Best Retargeting Platforms to Run Successful Ad Campaigns (with Practical Tips)

It would be a dejected moment when you are getting your target audience in a huge number but they are leaving your site without purchasing anything. That's why it's important to track & retarget them. And your first step is to be clear about the best retargeting platforms.

Researches reveal that only 2% of visitors become customers at the end of the day. So, is there any way to make your visitors return and make a purchase? What, if you could track them and show your products again to reconsider their decisions? 

The retargeting actually is a process that helps you to bring back your potential visitors and there are possibilities for you to convert around 70% of them into customers.

Before jumping to the campaign we suggest you read this article to know which retargeting platform work better and what you should not do during the campaign.

How Do Retargeting Ads Work

best retargeting platforms

Retargeting or Remarketing works when you add an advertising pixel (java-scripted) code in your site. The pixel creates cookies that measure visitors behavior and it's able to track your visitors throughout the web platforms. This is the first step of the retargeting ecosystem. 

Now, you need to create Display Ads that will be shown to the tracked visitors on websites from their gadgets.

However, this is not something wrong or unlawful to track them by using cookies because you are requesting them to accept it. 

So, don’t worry about the GDPR (General Data Protection Regulation).

How does retargeting work

Most of the non-tech people find adding code in their sites is sophisticated. For them, there are many plugins (if your CMS is WordPress) have been created to make the process easy and comfortable.

You can use  Header Footer Code Manager or WooCommerce Conversion Tracking to add pixels with ease.

WooCommerce Conversion Tracking is particularly coded for retargeting ads. You can efficiently connect your retargeting platform to track the cookies.

Retargeting tools- WCT
Retargeting made easy with WCT

You can also create many events for a specific page visitor, buttons and track your conversions without a hitch.

Best Retargeting Platforms You Can Rely on

Retargeting Display ads have 10 times higher CTR (Click-through rate) than other display ads you usually run. Many marketers now spend a good amount of money on retargeting display ads rather than typical display ads. 

But, what retargeting platform serve better to achieve a higher conversion rate? 

Well, there are lots of platforms to mention. We have covered the top 5 retargeting ad platforms to help you out.

  1. Google Ads Remarketing
  2. Adroll
  3. Facebook Retargeting
  4. Perfect Audience
  5.  ReTargeter  

Now, let's jump into the details.

1. Google Ads Remarketing 

When it comes to any kind of ads, Google ads is the best place to start with. They allow you to show your ads to your tracked audience on Google and its associated websites.

To start your campaign, you need to have google ads account and connect with remarketing tag to your site. Thus you will able to you use the following types of remarketing ads.

Types of Google Ads Remarketing

There are mainly 5 types of remarketing or retargeting campaigns with Google Ads. Have a short overview.

Standard remarketing: Your display ads will show when your cookies based audience browse sites and apps on Google Display Network.

Dynamic remarketing: You can take your remarketing campaigns to the next level with Dynamic remarketing. Google ads feed your products data to show the products to your potential customers who have previously visited your shop.

The process helps you to get more leads-sales and it's easy because your visitors already have shown their interest in these products.

Dynamic Remarketing works better especially for eCommerce sites. 

Remarketing lists for search ads: Many times your visitors come for a certain product to your site but leave without purchasing. They usually don’t stop looking for the products. They may search again for those products on Google. 

You can target them by adding them on your remarketing list and by bidding on keywords. So, they can see your ads and come bake again to your site.

Retargeting campaign

Video remarketing: With Google video remarketing you can also tailor person who has been watched your youtube videos and also show them your videos or display ads. And you know that Youtube is the second largest search engine.

Customer list remarketing: You can upload your customer list with their first names, last names, emails or phone numbers in a CSV format so that Google ads can show your ads to only your set customers.

Google remarketing is not that costly as it depends on how you set your campaigns, ads as well as the budget. Some surveys show, Google remarketing cost less than 2 to 100x on the contrary to search ads.

You should give a try to remarketing besides search ads and it could give you a boost for your eCommerce business. 

2. Adroll Retargeting Campaigns

If your marketing plan is showing your display ads to almost every web platform, Adroll will allow executing your plan. They show your ads to Google, Microsft, facebook and 30+ other web platforms. And that's almost 95% of the web.

Adroll retargeting- best retargeting platforms
Adroll is one of the best retargeting platforms

With Adroll, you can run your campaign with a fixed budget and create various events. They also allow you to create Ad banners from your dashboard.

Types of Retargeting Campaigns with Adroll

You can create 3 types of retargeting campaigns with Adroll.

Websites and Apps: You need to create your audience to run a web campaign. When you activate your campaign with a perfect setup, your display ads will be shown to your customers.

Social: You can easily set up your Facebook campaign in Adroll that let your ads show on the Facebook news feed, column as well as Facebook and Instagram apps. 

Email: Adroll allows you to create email for your target audience and send them through MailChimp, Campaign Monitor, Klaviyo and  Constant Contact, etc.

Like Google ads, you also can generate similar audience who could be interested in your products and services and target them from web campaign. You can make native ads with Adroll.

If you have a smart budget and want to take your ads performance to the next level, Adroll customer support would help you a lot, even they engage with an ad manager.

3. Facebook Retargeting

As the best social media ads platform with 2.38 billion audiences around the world- Facebook is a very popular retargeting platform right now.

Like other software, they do not tail to all over the web platform. They only show your ads when your visitors browsing Facebook and Instagram from their accounts.  

Generally, you need to add facebook event pixel on your site to track your right visitors like other platforms. After that, you can create a custom audience and run your campaign.

With the custom audience, you can select specific page visitors to target. Like, you can target cart abandonment people. That would help your visitors to remember what products they forget to buy. Here is an example for you.

Moo is targeting their cart abandonment visitors with an incentive.

Just like Adroll and Google ads, you can generate a similar or lookalike audience through facebook ads. Using location, behavior, demographics and interest metrics- you can easily create a similar audience base for your products.

Also, you can show your Facebook ads to your email subscribers by creating a custom list as you do for Google remarketing. You just need to have an email list and names. If the email subscribers have facebook ID, your ad will appear to them.

Learn more about how to drive more traffic from social networking sites by retargeting your lost Customers.

4. Perfect Audience 

If you are looking for an easy and affordable retargeting software, Perfect Audience could be your savior. They need a minimum of $25/week to run your retargeting campaign. Isn’t that budget-friendly for your marketing campaigns?

perfect audience review
Perfect Audience review

Setting up Ad campaigns with all the retargeting platforms or tools are almost same so far. You can create 4 types of campaigns with Perfect Audience- mobile apps, web campaign, facebook campaign, and dynamic web campaign.

With Perfect Audience, Cross-device mobile retargeting is another smart way to target users who visited your sites from the desktop.

You can show ads on different mobile devices to your potential visitors by running mobile retargeting. Perfect Audience also allows you to retarget your business app users.

 5. ReTargeter- One of the Best Retargeting Platforms

ReTargeter is another player in the remarketing industry which was formed in 2009. They create a few different types of campaigns with the general campaigns that other platforms offer.

Retargeter is one of the best retargeting platforms

ReTargeter’s remarketing services-

  • Site Retargeting
  • CRM Retargeting
  • Search Retargeting
  • Contextual Targeting
  • Audience Targeting
  • Look-alike Modeling

If you have comprehensive information about your customers that you collect through your marketing or sales team, you could use that information in CRM retargeting to show your brand again using a secure portal that protects customer information.

So, your bounced customers could easily fall to your conversion funnel.

We could give you more retargeting software name like Sizmek, Artudata, Creteo, and Fixel, etc that you can try. But the above-mentioned 5 platforms are the best for your eCommerce or any type of business. So, we are not going to prolong the list.

The Mistakes that Destroy Retargeting Campaigns

Choosing the right platform is really important but this is actually your first stage. If you hope that your selected tools will make all the magic then your marketing plan will collapse very soon. And you will start losing your money.

Let’s discuss some significant facts that can kill your retargeting ad campaigns.

Not focusing on organic traffic

Organic traffic means the target visitors on your site. If your site is not getting a good amount of organic traffic then there is no sense to run retargeting ad campaigns.

Your campaigns will not serve you as you expect. That's really terrible.

Site Speed

When someone re-visit your site and finds your site is taking times to load, his conversion possibility is less than 30%! No one likes slow sites in 2019. To increase ROI, you should work on your site speed.

Same Landing Page for Ads

To create a web retargeting, you add a landing page URL and then retargeting platform generate audience from that page. When people come to your site from your display ads and find the same page that they already visited, what would they do?

It is very possible to get demotivated and find no interest again to your products.

 Bad Ads Copy

A powerful and touchy Ads copy easily makes your visitors understand how your products can solve their problem or satisfy them. This makes your audience more curious about your products and makes them visit your site again to purchase.

Ad copy for best retargeting platforms
An example of a perfect ad copy with a smart design

The bad ads copy does the opposite and there are possibilities that you will not get your desired hit.

Ads Design

Do your ads trigger your retargeted visitors' memory? If don’t, they could leave your site without making an action or forget to buy. Most of them will not revisit your site and you will lose your customer again.

Product Quality

It should be the first priority for any marketers. If you run your ads campaign for bad quality products, you will not get the revenue you want. If products or products description does not satisfy your visitors, most likely retargeting marketing will not work for them. So, you should focus on your product quality.

Products to Sell Online

You should always do A/B testing and observe your campaign performance. And find where you could improve your ads performance.

5 Ultra Practical Tips for Ecommerce Marketers

retargeting Tips for Ecommerce Marketers

Target Best Marketing Channel

You should find out where your visitors spend most of their time. If they come from social media or video channel, you should go for social media retargeting or video retargeting. 

If direct or organic visitors’ percentage is high for you, you should start web retargeting. You can easily find your channel performance from Google Analytics.

Don’t Forget Your Email Subscribers

Let your email subscribers remember your products who haven't already purchased anything from yet. The success rate of retargeting your email list is 64%.

You can offer an exclusive discount to attract them and run your ads using any retargeting platform 

Track Your Customer’s Behavior

Most of your visitors leave your site at different stages on their journey. Someone leaves from the homepage or someone from the checkout page without completing the purchase.

You can create different events to track them and retarget them without any hustle by using WooCommerce Conversion Tracking.

Use Dynamic Ads

You can utilize Dynamic ads based on your products. In the past who visited specific products, add them to wishlist or even the cart – retargeting ads can show them exactly the same products on their devices.

Use GIF or Animation Ads

A smart GIF can help you get the desired results.

Try to be more creative. If you can use gif or animation instead of png or jpg format, they will provide you good result. This type of ads has a higher Click Through Rate (CTR).

Best Retargeting Platforms: Which One to Choose?

It's really important to choose the right retargeting platforms for your marketing team as nobody wants to forget potential buyers. Most of the software work almost as same. And every platform supports sites are built with WooCommerce, Dokan Multivendor or other eCommerce platforms.

You can look for some criteria when choosing one platform- site inventory (where they will show the ads), budget, report system and support.  

If you want to take your retargeting into the next level with excellent support, Adroll could be a good choice. When it comes to budget with good performance, Perfect Audience could make a difference. And if you are an expert, you shouldn't worry about Google Ads

Now, it's your turn to decide which one to choose or try first. If you're already using one of them or have worked with all, let us know in the comment section below. Also, for any query, don't hesitate to leave a comment!