Top Marketplace Trends to Watch out for in 2019

Online business or digital commerce is a vast field today and it's growing limitlessly even beyond the Internet. Currently “eCommerce/digital influences up to 60% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales and that figure is growing by nearly 15% annually”.

Along with this exponential surge comes a host of changes, improvements, and trends in the way businesses are done that are being defined and established by the eCommerce world.

Digital businesses are now more than just buying and selling on a website. It's now more of a medium that uses technology to exchange goods and services and to ensure that it reaches the right people.

In order to thrive, therefore, both retail and online stores increasingly need to make their presence felt in customers' preferred ways and platforms.

Here are some latest online marketplace trends and important developments in digital commerce that you are likely to see coming this year. These are expected to significantly affect online as well as in-store sales growth, and also pave the way for sustainable growth of modern businesses.

Impactful Marketplace Trends of 2019

Marketplace trends for online stores

Marketing Trends for In-stores and Online Stores

Here we have discussed the top 3 marketing trends related both to the physical and online stores.

1. Combining brick & mortar and online marketplaces models

Physical stores and markets have not died out completely. A new type of retail store experience is recently taking effect, something that's rooted in and catalyzed by the digital world.

In-person and on-site interactions are becoming important for different reasons. Online vendors and merchants are now understanding the importance of both showrooming and webrooming experiences.

Things, such as events, product demos, in-store trials, and more are still deciding factors for a large number of consumers.

Online (“pureplay”) merchants will grow their physical footprint as consumers continue to place a premium on both the versatility and depth of online shopping and the convenience of buying, picking up and returning items locally. – 10 eCommerce Trends.com

By investing in distribution hubs and a physical retail presence, online merchants can improve customer engagement and service. Think of new store features and formats that your customers enjoy based on their experience and convenience, and begin rolling them out both in your retail stores and online marketplace.

Consumers, in effect, get the best of both – see the desired product in person but shop for it online or buy the product online and pick it up from the designated store.

2. Mobile Checkout Beats Desktop Checkout

As mobile payment technology becomes reliable, common, and more advanced, its convenience is expected to catch up with desktop checkouts. This is a phenomenal transformation taking place in the type of transactions with advanced-yet-simplified mobile technology.

Buying and renewing products and services while on the go or in-store will become common on mobile.

Online vendors should be working ahead to catch on to this new trend and make their sites mobile safe for transactions. Now eCommerce's biggest challenge will become an unavoidable asset.

This will also increase mobile traffic on eCommerce sites. Moreover, it is also likely to become the preferred method of payment for retail purchases.

3. ROPO: A New Way to Measure Digital Success

Retailers, online merchants, and brands can now measure how much of their in-store sales are coming from their digital ads and if the investments they are making are worthy.

In other words, they will be able to calculate exactly how much of their retail store sales are attributable to online ad campaigns. This new model for measurement is known as ROPO Ratios (Research Online, Purchase Offline).

82% of mobile users search for a local business and 18% of local searches lead to a sale within 24 hours.

The ROPO system will let sellers and marketers combine mobile devices with various media, such as, payment, social media, mobile location tracking, inventory, ERP, CRM, and POS systems, and find out which ads, listings and site visits led to in-store visits and purchases.

Best Marketplace Trends for Online Stores

marketplace-trends

1. Augmented Reality will be the Next Best Thing

AR is expected to be huge in 2019 as brands worldwide have already started taking advantage of it. This new thing will let consumers experience straight from their phones what it would be like to have the items of their choice in their home, office, or anywhere else. This includes even plus-sized items, like furniture.

This visualization is powerful: it lets consumers visualize before purchasing how a certain product would look like when placed in that exact spot they like.

From simple imagination to visualization, shoppers can now better understand if they should go for a product. This leads to faster and more satisfied purchases and customer experiences.

It can also help to reduce returns, which is one of the greatest problems in online shopping.

2. Voice Searching to Look for Products & Services

Marketers may not have to rely on traditional SEO anymore. Voice searching is expected to change the search engine landscape drastically.

Just like Apple's Siri, this feature is anticipated to be big as consumers learn to interact one-on-one with voice with their mobile devices when they shop like never before.

marketplace-trends- voice search

The search results will be super narrow. Products will need to have in-depth information and be optimized for voice search to be easily found and making store inventory available in real-time.

3. Searching Identical or Similar Merchandise by Image

Like voice search, image-based searches are also expected to become bigger in 2019. This feature is already in use by some devices.

Online merchants can start to make use of this new feature in mobile devices. Because the language will no longer be an obstacle to discovery. Shoppers will be able to click photos of objects and search for it or similar items online.

Merchants who integrate this capability into their digital strategy will be richly rewarded.

Online vendors who adopt this digital capability into their product and marketing strategy will reap significant benefits. This includes new levels of ROI and entry into new markets. And it is based on the quality and multiplicity of images they provide of their offerings.

4. Marketplaces are Becoming more Narrowly Focused & Local

Digital commerce marketplaces are now getting narrower in their propositions and the kind of users and customers they serve. In essence, they are becoming more vertical and catering to more niche target groups both locally and globally.

For example, Staymarta is essentially Airbnb but for Christian-friendly accommodations and adventures. On the other hand, Go-Jek is a transport company like Uber but for Indonesia only. Also, Bikroy takes its proposition Craigslist but hyper-localized for the Bangladeshi audience.

The good thing about this is that it enables these new players to serve these customer groups based on their unique needs and demands. And also according to their unique cultural and local values and requirements.

What else in the Game of Marketplace Trends

We are noticing a constant disruption in the way commerce has been traditionally conducted. As players in eCommerce try to catch up with the latest marketplace trends, there are some other developments that should be noted:

  • The fading importance of middleman businesses
  • Artificial intelligence and machine learning to improve trust and enhance the customer experience
  • Growth of services around online marketplaces that improve buyer and seller experience
  • The emergence of blockchain to improve trust and transparency of digital commerce
  • The exponential growth of B2B purchases online as businesses embark on product discovery and buying online and mobile

Online businesses and commerce are set to flourish significantly in 2019 and will shape the way people buy and sell.

Dokan

Exhilarating Success Story of an Ecuador based Marketplace with DOKAN

What is it so special about an online marketplace that drives people into getting into this business? Is it the convenience of doing business with it or it is the ease of earning profits from it?

Whatever may the reason be, it is always a good idea to know the best marketplace solution that would fulfill your requirement of becoming a successful business venture for you and your vendors.

Trying to complement this idea, Todoamano.com.ec now has become quite a popular name in the realm of marketplace Equador.


Todo a Mano Ecuador, is a website where clients can find handmade products made by different artisans from all over the country

Christina Hernandaz- Todoamano.com.ec

So how exactly did they began their journey of Marketplace? What were their ultimate goal & objective behind launching this marketplace in Equador? Did they face any challenges in the process of doing so? And lastly, what helped them overcome those obstacles in the race of turning it into a successful marketplace?

We will be finding these answers in this inspiring eCommerce success story today. So let's dive in.

Todoamano: Background Story & Ultimate Goal

eCommerce success story with Dokan- todomano
Todoamano- eCommerce success story

When one launches its beloved marketplace, it always has a definite vision and mission to serve for the future. And Todoamano's vision is to become a leader in helping vendors sell local hand made products in the Latin America region.

And finally, the ultimate goal of the marketplace is to provide the businessperson with a practical platform that helps in promotion worldwide while facilitating their sale of the product.

Journey, Hardships & Overcoming The Challenges

Just like the countless benefits of having an established marketplace, there are endless hard work and effort behind its journey to outstanding eCommerce success that always remains unnoticed. Even Todo a Mano before deciding to bung with the idea of its marketplace had to get past a number of obstacles.

eCommerce success story of todoamano

In Equador, there is a great proportion of venturesome people who creates innovative handmade items. All these handcrafted products are mostly distributed in fairs or through social networking sites. But once the fair gets over it becomes really difficult to locate those vendors who are selling those products or to find them out all at once from social networks.

And realizing the situation of Equador having a large chunk of talented artisans without an online store, the idea of launching an exclusive but common platform for them got ignited.

So after the formation of this virtual fair, now the people who appreciate authentic handmade products can find them easily under one roof. And from the vendor's point of view, they can easily showcase their products and sell them from anywhere within the country.

More importantly, the marketplace has now become a popular hub for finding handcrafted items from various skilled artificer living all around the country.

Moreover, this was only possible as Todo a Mano owner truly believes in the great potential Equador has and the encouragement it needs to boost the expansion of the handicraft capitalization.

What Drove It To Get Dokan

Dokan success story- todoamano

Now after the idea that formed of presenting the local handcraftsman with a virtual online fair zone, Christina Hernandez the founder of Todo a Mano and her team began their journey of looking for the most suitable marketplace plugin to build their website.

It wasn't an easy job to find the right multi-vendor marketplace solution that they badly needed. Almost all the ones they tried offered the features that weren't something their company was looking for. Struggling to find the best-suited plugin for their website, they came across Dokan that met almost all its requirements and features to achieve its company goals.

After getting Dokan, it served its main purpose of wanting to exhibit handmade products, letting the local vendors use the platform of this captivating marketplace via subscription packages.

Not just that, it also enabled them to subscribe to different packages based on the size of their online-store and letting the customer communicate with the vendor undeviatingly.

How Todoamano Got Remarkable eCommerce Success

Secret of eCommerce success

Wide Range of Categorized Products

How todoamano got eCommerce success

Having the available products classified in a categorized section makes it much easier for online store visitors to find their desired items. In Todoamano.com.ec, you get all the categories of products nicely presented in a slider with the number of the product available in each category.

What's New In Offer

How todoamano got eCommerce success

Finding new products that are being added regularly on an online store can get boring sometimes. But here in Todoamano, you have all the new products at one place for the customer to easily browse and buy.

Special Deals

Secret of success by todoamano

Constantly looking for discount offers in an e-commerce store can be a hassle sometimes. But in this marketplace, there is a separate section on the homepage where you get to view all the exciting deals with reduced prices at one spot.

You can either directly cart the item or view details on the product from there. This was one of Todoamano's marketing practice that helped them ensure outstanding eCommerce success.

All Products At One Place

Products of Todoamano

In the products tab on the marketplace, you get to see the list of handmade products added by various vendors living all over the Equador. You can either look for your desired product picking from the categories on the right side or sort all products based on prices, ratings or added latest. Click on the product to know more about it or simply add it to your shopping cart from the page. The process of looking for your favorite handcrafted product to buying them is simply easier than ever at Todoamano.com.ec

Vendor Stores

Todoamano marketplace overview

You can't run a marketplace without vendors who would sell their products in it. At Todo a Mano, there is a separate tab for all vendor stores listed in one place. The visitors of this marketplace of handmade items can simply get to any individual vendor store they like. They can even send a message to a particular vendor directly, view their products and post a review/rating after buying them. Clearly the method of reaching out to the vendors has just got cooler than ever.

eCommerce Success: Outcomes & Recommendations

Story of todoamano


We recommend Dokan, since it has been useful when creating the online market where different artisans can create their virtual stores and upload their products

Christina Hernandez & Viviana – Founder of Todoamano.com.ec

Todo a Mano- The WooCommerce based marketplace is utilizing Dokan to a full effect for the last one year. And with no surprise, the kick-off with Dokan has been colossal and of great success. It has helped the marketplace in a number of productive ways such as:

  • Quick growth in business & stores
  • User-friendly design for both vendors & customers
  • Easier control over admin settings
  • A wide range of useful features for promotion, news announcements, search tools, referrals, etc.

And so Dokan has been recommended for all since it has been useful when creating the online market where different artisans can create their virtual stores and upload their products absolutely hassle-free.

Design Your Dream Marketplace The Way You Need It

The world of e-commerce is much larger than what we think it is. There is a countless opportunity that is just waiting for you to tap. Most developed countries already have ample opportunities and the countries that are having slower growth like the Equador itself are also providing immense possibilities in the e-commerce business sector. Todoamano.com.ec is just the living proof of that.

Now even with minimal effort, you can design your dream marketplace just like the all-time famous e-commerce sites eBay or Amazon absolutely without any hitch.

Grab it now at the best price!

Ensuring eCommerce Success Using Dokan

Even with a smaller investment, anyone is able to get on with their own marketplace and ensure eCommerce success through earning from each vendor sell totally hassle-free.

This is made possible by Dokan– The most popular marketplace plugin for WordPress.

Do you have any e-commerce success story to share with us? Let us know, as we would love to get inspired by it & share it with our readers.

Start Today!

The Ultimate Guide to WooCommerce SEO for Beginners and Advanced Users

It does not matter which type of online business you are running, what matter is your marketing plan and the philosophy of reaching every potential individual who is likely to convert to your paying customers.

In the online business landscape, the concept of SEO or, Search Engine Optimization, is a part and parcel for the marketing plan and to reach out to your target audience.

If you do have a WooCommerce website, you must optimize your website with some useful tips. Now, let's take a deep dive into the importance of WooCommerce SEO and how you can do SEO for your WooCommerce website.

What Is SEO or Search Engine Optimization?

Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.

Brian Dean, SEO expert

Specifically, unlike paid media, SEO is an organic or nonpaid way of tuning up your website's web pages aimed at taking your web pages to the top of the SERPs or Search Engine Result Pages.

Here is a screenshot that depicts a difference between Google Ads result and SEO result:

What Is WooCommerce?

In case you did not know, WooCommerce is a completely free eCommerce extension for the most popular Content Management System (CMS) WordPress.

It has the highest marketplace share among the most popular eCommerce solution out there. As it is an open-source eCommerce solution, you can customize it just like the way you want.

Is WooCommerce SEO Friendly?

You will be glad to know that WooCommerce is by default SEO friendly. That's because, it inherits most of the SEO characteristics from its root, WordPress. Here is what you will get in WooCommerce as the SEO boosters:

  • Search Engine readable webpages with the help of WordPress which is a must for SEO
  • SEO friendly permalinks from WordPress settings
  • Guides you to insert an H1 tag which is very important for on-page SEO while writing on a page or post or creating products
  • Allows optimizing images with appropriate alt tags, description and many more in collaboration with WordPress
  • Available WooCommerce based SEO optimized themes in WordPress.org
  • Heaps of SEO plugins for WordPress website in WordPress.org
  • Cache plugins to speed up page loading time
  • Mobile responsiveness out of the box

Also, you can share your post or pages in social media with automated social sharing plugins in WordPress based eCommerce site.

And the Friendly WordPress community is always ready to help you if you are in any trouble while using a WordPress site.

Why Can't You Ignore SEO for Your WooCommerce Website?

SEO is very important to get visitors directly from search engines like Google, Yahoo, Yandex, Baidu, etc. without investing tons of money.

While talking about SEO, we mainly focus on optimizing for Google. Because most of the search takes place within this search engine giant.

WooCommerce SEO guide

To ensure driving maximum visitors to your site, you must take your web pages on the first page of the SERPs.

75% of people never scroll past the first page of search engines.

Junto

Here is a fact that portrays how visitors interact with the first page of the SERPs.

WooCommerce SEO guide
Source: ManageWP

89% of all consumers will do online research using a search engine

ManageWP

Thus, you can not ignore optimizing your WooCommerce website with proper SEO tactics.

Optimize Your WooCommerce Website with These Effective SEO Tips

Here are a few ways you can improve your WooCommerce website's SEO. To optimize your WooCommerce website, you need to download and install a WordPress SEO plugin.

There are a great number of freemium WordPress plugins in the WordPress directory such as Yoast SEO, Rank Math, All in One SEO Pack, SEOPress. You can use any one of them. However, we will be using the Yoast plugin to do SEO for WooCommerce website in this article.

Related articles on SEO:

Common SEO Tactics You Should Stay Away from, to Ensure the Best Result!

An SEO Checklist For A New WordPress Website

It All Starts with Researching Proper Keywords

Keyword research is a classic SEO activity and it is the foundation of stepping your on-page SEO up. For your information, a keyword is the search term that users around the world insert in the search bar while using a search engine.

For example, if you are selling a smartphone on your Woocommerce website then the relevant keywords should be ‘smartphones', ‘smartphone', ‘buy a smartphone', ‘buy smartphone at cheapest price' etc.

But how to do keyword research? Not to worry! There is an army of free tools to conduct keyword research. Here are a few tools-

  1. Google Keyword Planner (Free): The most widely used keyword research tool.

2. Keywords everywhere (Paid): This tool is handy if you want to have keywords swiftly. It is a browser extension.

3. Keyword.io (Free): One of the best tools to find relevant keywords and the actual phrases, people use while using Google

4. Ahrefs (Free): Help you figure out the keyword competitions properly.

5.Moz Explorer (Free): This is an SEO tool built by SEO experts themselves.

6.Google Trends (Free): A great tool to analyze the current keywords that are flooding the search engine.

Amazon Search Suggestions

WooCommerce SEO guide

Google Search Suggestions

Product Page with Appropriate keywords

Once you are done with keyword research, you need to implement them on your WooCommerce web pages. For example, when someone searches for the keyword ‘buy washing machine‘ in the search engine. The competition to appear on the first page just begins.

If you do have a Washing machine on your WooCommerce product page, then there is no guarantee that your page is ranking on the first page of the SERPs. Because there is already a ton of pages containing the keyword “buy washing machine“.

So, how can you overpower those pages and place within the first 10 ten pages?

The answer is simple – use the focused keyword in the main content, h1 tags, h2 tags, SEO title, Url, slugs. If you use the focus keyword along with the LSI keywords, then chances are pretty high to jump to the top of the search result.

Once you have a primary keyword, you need to make sure it appears in the most important sections of your WooCommerce product page. Here’s how you need to go about it.

WooCommerce Product URL or Slug

WooCommerce SEO guide

Once you figure out the appropriate keywords, it is time to include them in the product URL. By doing so, you are actually sending a strong ranking signal to the search engine.

You should build up the practice to include the focus keyword in every slug while creating new pages.

However, you can not change the already published product pages' URL as you will lose the SEO value of those pages. This will hurt your SEO strategy horrendously.

Pro tip: Shorten the URL so that it stands in the viewable limit. This will help your visitor easily figure out what your WooCommerce page is all about.

WooCommerce Product Title or SEO Title

WooCommerce SEO guide

You have to optimize the product title with the focus keyword. If the SEO title contains the focus keyword then the page gets a booster in the race. Adding SEO title is very easy in your WooCommerce product page with the Yoast SEO plugin.

Adding Focus Keywords in the meta description

WooCommerce SEO guide

Though Google recently announced that including focus keyword does not affect SEO that much. Yet, some experts suggest to include the focus keyword in the meta description.

WooCommerce Product Description

WooCommerce SEO guide

Like any webpage, your WooCommerce product page description text must not contain less than 300 words. Try to write an appropriate and elaborate product description repeating the focus keyword or LSI keywords repeating two or three times.

Get Some Pro Tips on Product Description 

Use product categories for your product in WooCommerce so that visitors can filter products properly. This is also a very good SEO practice.

Never try to overflow the description with overuse of keywords or keyword stuffing.

Write a full description of your products including technical specifications like dimension, units, components usage instructions, shipping concerns and so on.

You should also answer customer queries.

Optimizing Images and Videos


While you are using images and videos in your WooCommerce product pages or posts, make sure to use high-quality images and minimize them with free online tools like Tinyjpg. Also, don't forget to use alt text and to rename them properly.

The same goes for video content. For videos, you need to upload them on YouTube, Vimeo or Dailymotion and then embed them on your product page or post page.

Doing so will keep your webpage at the optimized size and it will render faster on the browser.

Enabling Breadcrumbs

Using breadcrumbs is a very smart way to direct your visitors where they are, where they are from and where to go.

This does not only increase user satisfaction but also carries great power to push your web pages forward in the SEO game. This is because Google considers a web page well structured if it uses breadcrumbs for its pages.

Add Reviews and Rating Option on WooCommerce Product Page

If you add reviews and rating fields on the WooCommerce Product page, then your page will be constantly updated. This will meet the criteria for updating a web page frequently and it is a must to outdo your competitors.

In addition to that, as Reviews or comments and rating options are trust factors, pages containing these factors usually rank high.

Bonus Tips on Boosting Your WooCommerce Website's SEO

If you are through with the above-mentioned tips and tricks then you can try these advanced tips.

Generate Backlinks

One of the most significant factors of ranking a website is to generate backlinks. But this is pretty difficult to generate backlinks for a new website. Because who will give back your link if you do not have a good site rank.

To generate backlinks you have to submit your website to directory listings, open affiliate marketing system for your products, guest blogging and so forth.

Update WooCommerce Pages

Adding fresh content on your WooCommerce website is imperative to stay ahead of the curve in comparison to your competitors. You can add a review section to let your customers comment on your product so that your page renews on its own.

Use AMP or Accelerated mobile pages

The use of AMP pages has burst into popularity these days. AMP allows your users' mobile devices to load your WooCommerce web pages faster.

Store SEO

In case you are Using Dokan and sharing your store page in social media, you have to make sure that facebook or Twitter crawls the Open Graph image properly.

WooCommerce SEO guide- Get Dokan

Ending Thoughts on WooCommerce SEO Guide

No matter what type of online business you are in, you have to make sure that your site is doing great in terms of SEO. You can never have the whip hand without following the guidelines of Search engines.

The more sound SEO strategies you apply to your Website, the higher the chance your potential will convert to paying customers.

Finally, do remember that SEO is nothing but a continuous process. Sometimes, you may need to do split testing to know which SEO activity works best for your WooCommerce website.

Best Things to Sell Online

Want to make money on your own? Then you are in the right place! Today, we are going to talk about the best things you can sell online with ease.

It's always hard to find a suitable product to sell online. When you will finish reading the write-up, you will get to know what and how to sell things online.

Moreover, how to start your own business journey in WordPress for free!

Let’s get started.

Advantages of Online Business

In the era of modern business, online business is low-cost yet most profitable. You know online platform could be the best choice since almost 224.1 million people have participated in online shopping this year and the industry is aiming to reach a peak of 230.5 million by 2021.

Importance of online business

So if you want to make money and sell products from home, online business should be your first and smart choice. But choosing the best things to sell online is key to generate money.

10+ Profitable Niches with Low Competition

Best things to sell online
  1. Skin Care Products
  2. Electronix Products
  3. Phone Accessories
  4. Traveling Kits
  5. Home Security Accessories
  6. Pet Supplies
  7. Clothing & Accessories
  8. Garden Supplies
  9. Sports accessories
  10. Party Supplies
  11. Exercise, Health & Fitness Accessories
  12. Home Decoration
  13. Kitchen Supplies

Now, let's dive into the details.

Skin Care Products

You might already be thinking that why “skincare” products?

Because this niche has most of the best things to sell online which are thriving worldwide, especially in the USA.

Study shows that by 2024 the store owners will be able to earn around 180 billion U.S dollar.

So you can easily presume the acceptance of other products in this niche.

Top Skincare Products to Sell Online

  • Face masks and scrub
  • Fiery Youth Vitamin C Serum
  • Pore cleanser
  • Herbal cream, oil, facewash
  • skin hair removal
  • Face Massage Roller
  • smartwatches and wristwatch
  • Anti Snoring Device

Electronics Products

Top Electronics Products to Sell Online

If we name an ever-growing and high demanding niche then it must be selling electronics products. People around the globe are nuts to have new gadgets that are tech and trendy.

Thus you can also target a broader audience, unlike local shoppers.

Top Electronics Products to Sell Online

  • Headset & Earphones
  • Bluetooth speaker
  • Bluetooth Keyboard and mouse
  • Phone and laptop charger
  • WiFi repeater
And it's free with Dokan!

Phone Accessories

Today, more than 4.68 billion people have mobile phones and everyone who has a phone needs either a phone case, pop sockets or any kind of accessories related to their phone.

Phone Accessories to sell online

This is almost impossible to find a single person who has a smartphone or mobile phone but doesn’t use any accessories to protect or add functionality to their mobile phone.

It’s predicted that the CAGR for mobile accessories will increase near 2.6% between the year 2014 to 2020 and also by 2022 it will reach $107.3 billion.

Top Phone Accessories to Sell Online

phone accessories to sell online
  • Phone cover
  • pop socket
  • Car and Bike phone holder
  • Phone lenses
  • Wireless phone charger

Traveling Kits

Another booming category to start your online business is Travelling.
It’s harder to find the needed thing while you are in a place for the 1st time or probably visited just a few times.

Best traveling accessories to sell online

However, every time we go out for traveling, we carry somethings that we might need later. So when it’s the summer vacation, traveling supplies will be a great business. It’s estimated that the traveling market will gain $1091 billion within the year of 2022.

In fact, only the Traveling Backpack will be increased by $3800 in 2023 and will reach a staggering of $27200.

Top Traveling Products to Sell Online

  • Rolling duffle bags
  • Travel Backpacks
  • Sleeping Bags
  • Passport Covers & Travel Wallets
  • Neck pillow
  • Sleep mask
  • Universal Adapter and more

Home Security Accessories

With the help of technology, home security devices have been upgraded and people all over the world are interested to secure their home with these.

Home Security accessories  to sell online

It’s easy to safeguard your home even when you are not in the house. Or it also helps the users to keep eyes on the children.

So this is a lucrative sector to invest your money while people can’t help assuring the security of their home. It’s projected that the market size will grow $55 billion by 2023 at a 9% CARG.

Top Home Security Products to Sell Online

  • Home security camera
  • Travel door alarm

Clothing & Accessories

There’s nothing more to tell about this niche. We already know its an established niche an accepted by vast online shoppers. Most of the trending products to sell are enlisted to this niche.

clothing products statistics in online business

In fact, sometimes online shopping is known as clothing for its popularity to online shoppers. Because this niche is set to clock $138.7 billion by the year 2022.

Top Clothing & Accessories to Sell Online

top clothing products to sell online
  • Denim jeans
  • T-shirt
  • Hoodie
  • jumpsuit
  • swimsuit
  • jogging jacket
  • Baby Clothes
  • Baby Carrier

All these are the best products to sell online and make money.

Pet Supplies

This is a rich niche with all the trending products to sell and the industry has a massive targeted audience.

According to the American Pet Product Association (APPA), there are 85 million families in the United States who have their pet. And among all the pets 75.8 million are the dog. Pet grooming is most popular with an aspiration of 3.58 billion by 2025.

These statistics prove that starting your business with pet niche will be a profitable investment.

Top Pet Products to Sell Online

  • Car Seat Protectors
  • Dog Collars
  • Pet Grooming Glove
  • Pet food
  • feeder bowls
  • Pet grooming products
  • Pet bed
  • Cat massage comb

More Things Commonly Bought Online

All the aforementioned products and niche are ruling the online business. But there are some more growing products to sell online and look for.

Garden Supplies

This is a huge niche and its products are beyond counting from the tools to plants. You can start with any product like

  • Plant container
  • Germination kits
  • Cultivators & Tillers
  • Bonsai Tools
  • Hedge & Grass Shears
  • Rakes & Hoes
  • Saws and more

Kid’s Supplies

  • Baby Stroller and Baby Carrier
  • Bath Toys
  • Baby Clothing
  • Action Figure
  • Comic Books
  • Cosplay
  • LEGO

Sports accessories

  • Sports Shoe
  • Sports Jersey
  • Sports Hand Gloves
  • Golf Grips
  • Sports Sunglasses and Caps
  • Basketball net
  • Skateboards

Party Supplies

party supplies to sell online
Party supplies to sell online
  • Props for all types of event
  • Decoration accessories
  • Gift Bags
  • Gift Cards
  • Themed Tableware
  • Themed Banner and Badges

Exercise, Health & Fitness Accessories

  • Back Massager
  • jogging shoe
  • Posture Corrector

Home Decoration

  • Fancy Lamp
  • Wall Clock
  • Wall Art
  • LED lighting
  • Aquarium
  • Flower Vase and others

Kitchen supplies

  • Vegetable Peeler
  • Home ice cream maker
  • Salad Spinner
  • Citrus Juicer
  • Immersion Blender
  • Smasher and Pressers

This list can keep going and going so far and you will get more confused with more options if it gets longer.

So better this way as you get here all the products that are top sold either of Amazon, Aliexpress or other shopping platforms. And the market size of all the niches on an upward slope during the coming years.

You can also have some great and unique idea for products to sell online from home from these success stories.

Before the Fullstop

As of now, you completed the article and know all the best things to sell online, you’re just ready to start making money online.

Choosing any of these niche products will be profitable since here we mentioned some evergreen top sell products. But if you want to try something different then selling digital products could get the priority. And also if you want, any kind of online-based service can be your successful niche.

Now, look no further and start making money online! Make Chance to profit from clicks.

Build Your Own Marketplace Website for Beauty Care Items Using Dokan

Online business is growing at a rapid pace. It estimates that within 2021, over 2.14 billion people worldwide intend to buy goods and services online, up from 1.66 billion global digital buyers in 2016.

It clearly shows the massive opportunity of spreading your brand through a Marketplace Website.

Therefore, to make your journey smooth a ton of online store builder is available in the market.

If you are comfortable with WordPress then you can easily go with the WooCommerce to build your eCommerce business site.

In this article, we will show you how to build a marketplace website for multiple sellers to sell their beauty products on a single platform with the best Multi-Vendor Ecommerce Solution Dokan.

76% of USA Consumers Purchase Online

Yes, more and more people are starting to rely on eCommerce sites. And it's over 76% in the USA!

An eCommerce store is a great way to make money online.

Over the past few years, e-commerce business has a significant impact on traditional retailing and this will continue in the following years.

wordlwide ecommerce sale
Source: Shopify

With WooCommerce it's very easy to start your own eShop without being a technical gig.

Beauty Business Opportunities across the World

Beauty products business grows very fast worldwide. The demand for all type of beauty and skincare items is increasing dramatically everywhere over the world.

This rising demand for cosmetics broadens the scope for growth and earn more revenue from the beauty shop.

Moreover, this business covers a vast array of business areas such as anti-aging clinics, aromatherapy, beauty salon, beauty spa, cosmetic store, hair salon, and even makeup artists are part of it.

According to marketresearch.com the global cosmetic market is expected to reach $429.8 billion by 2022.

global-cosmetics-market-size-and-forecast

You can develop your own brand products and sell them online or build a platform where other manufacturers can sell their products.

How does an Online Marketplace Work & What Do You Need to Start with

The multi-vendor eCommerce site has gained massive popularity in recent days. And a marketplace website works as a digital platform to buy and sell products, any kind of actually!

In order to start your own marketplace website, you should go through an organized way.

Follow these steps to build your own marketplace website.

  1. Buy a domain name and get web hosting
  2. Install and set up WordPress
  3. Install and activate WooCommerce
  4. Set up Dokan multi-vendor marketplace plugin
  5. A Suitable WordPress Theme
  6. Promote your marketplace with Proven Marketing Strategies

How to Create an Online Marketplace with WordPress (6 Easy Steps)

WordPress helps you to create the foundation of your site and WooCommerce transforms it into an eCommerce shop. And Dokan lets you turn it into a multivendor marketplace.

Now, follow the details process step by step to starting your online beauty store.

Step 1- Buying a Web Hosting and Domain Name

A domain name is the identity of your site by which someone will find you on the web like www.wedevs.com.

Well, you can easily get your perfect domain name from the sites like GoDaddy or Namecheap.

Later you have to buy a hosting for the domain. Among many web host provider, some good ones are-

  • Bluehost
  • Host Gator
  • Dream Host

Find the details guide on Hosting for WordPress and WooCommerce Sites.

Step 2- Install the WordPress

WordPress becomes very popular among entrepreneurs due to its ease of customization, flexibility, rich plugins, and add-ons gallery.

Also, the CMS of WordPress is very user-friendly. WordPress opens a new door for the nontechnical persons to set up their own websites by themselves. Referencing from W3Tech, around 31.3% of total websites are using the WordPress CMS.

Most of the hosting provider has a one-click install feature for WordPress.

So, it's easy to install WordPress on your website.

Step 3- Set up and Configure WooCommerce

Converting a simple website into an eCommerce site is easy and free in WordPress.

Consequently, you have to install and activate the free WooCommerce plugin in WordPress to set up your eShop.

Now, just follow the simple navigation and convert your WordPress site into eCommerce.

  • Admin Dashboard > Plugin > Add New >

Click Search and Type ‘WooCommerce'

  • Install Now > Activate
WooCommerce Installation

If you are a beginner, check out this complete and step-by-step WooCommerce Tutorial to set up your eShop.

After installation, you have to configure your WooCommerce site as per your requirement.

Congratulation! your online store is ready to trade.

Turn Your Single Store into a Beauty Products Marketplace Website

Dokan-marketplace-website-builder
Dokan– The top multivendor marketplace builder for WordPress

After configuring WooCommerce, you can sell your beauty products from your stock.

However, if you dream large you can easily convert your single beauty store into the multi-vendor marketplace website like cosmeticsmegastore.com or thebeautymarketplace.com.

A journey towards the biggest revenue starts from here!

Dokan fuels your further journey of transforming your single store into a broad marketplace website.

Moreover, with Dokan you will get all the freedom to customize your own multivendor beauty care products marketplace as per your brand strategy.

You can add unlimited vendors to your marketplace and give them the access to upload their product and manage the order and shipping through it.

Here comes the most amazing feature of Dokan!

Dokan gives a unique URL and individual store page to each and every vendor. Vendors can customize their stores independently according to the admin's permission.

Therefore, you can easily ensure the security of your marketplace as you need not share the access of backend WordPress dashboard to the vendors.

WooCommerce is the best eCommerce platform for WordPress. Dokan lets you turn your single WooCommerce store into a customized multi-vendor marketplace and earn with each sale!

How to Configure Dokan

You need to follow almost similar steps like WooCommerce to set up and configure the Dokan to transform your WooCommerce site.

The Dokan lite is free. Also, you can get the premium version of the Dokan Plugin to expand the flexibility and customization options.

Just follow the simple navigation and convert your eCommerce into a multivendor site.

  • Admin Dashboard > Plugin > Add New > Click search >
  • Type “Dokan” > Install > Activate

Configuring Dokan is very easy by using its own Wizard. For more clear idea, you can see the Step-By-Step Guide for configuring Dokan.

Earning from Your Beauty Care Product Marketplace Website

You can set the flat commission rate for all vendors and product category.

Also, you get the flexibility with Dokan to set individual commission rate for different product sellers or special category.

Here, you can define the commission rate at the time of configuring Dokan or later whenever required.

For proper understanding about the commission system of Dokan, we recommend you to read the article How to Earn with Dokan Plugin Using Different Vendor Commissions at your expediency.

Step 4- Select A Suitable Free WooCommerce Theme for WordPress

Dokan-Compatible-Theme

Now your marketplace structure is ready and you have to decorate it.

We recommend our Dokan Theme for your multivendor Beauty Product Marketplace to give an elite look to the site.

Also, you can choose any Dokan compatible theme from ThemeForest specially designed for the best multi-vendor marketplace builder Dokan.

Read the detail features of 30+ Fully Compatible Themes for Dokan Multivendor at ThemeForest

Setup Admin Shop & Upload 1st Product on Your Marketplace Website

You can establish your own shop in your marketplace and sell products just like single WooCommerce store.

There are 2 ways to do this-

  • Register as a vendor
  • Enable yourself to add products

To make the admin capable to upload images from FrontEnd you have to follow the steps properly.

WordPress DashBoard>Users>All Users>Enable Adding Products

Admin-store-setup

Now you can easily customize your shop by navigating:

WordPress Dashboard>Visit Site>Vendor Dashboard>Setting

Vendor-Dashboard-Marketplace-Website

To add new product in your shop, click on the Products tab and upload product image and other information.

Add-New-Product-Marketplace-Website

In this way, you can add product from the Shop Frontend.

Congratulation your shop is ready to go! It will look like

Owner-Shop-Marketplace-Website

Special Note: It's not mandatory to set-up the admin's shop unless you intend to sell own products.

Admin can also add products from WordPress Backend>Products>Add New

Add new product from backend

Step 5- Invite Vendors to Your Site

Amazing! You have created your own multivendor marketplace for selling beauty products.

Now the major challenge is getting vendors. Send invitations to your vendor community to register on your site and start selling immediately.

The vendor registration process is very easy to go.

How to Become a Vendor for Retail Stores to Sell Beuty Items

Just clicking on the sign-up button, anyone can register as a vendor submitting some basic information.

Vendor SignUp Tutorial
Vendor Sign Up Tutorial

Then you will get a request for the approval of joining on your marketplace as a seller.

As the marketplace owner, you have to approve the application from the backend. Until then, the vendor cannot upload any product to the marketplace.

Therefore, follow the easy navigation to permit your vendor uploading their products.

  • Admin Dashboard> Users> All users>
  • Select the newly added vendor> Edit
  • Scroll down and select ‘Enable Adding Products' from Selling tab> Update User
dokan-new-user-product-upload-feature

If you want, you can permit them to upload the product immediately, just after the registration on the marketplace.

So, it will make your market management easier. You can activate this feature from Dokan's Selling Setting Menu.

Hence, create a full-featured multi-vendor marketplace and give your site a new height with Dokan Pro using Powerful Advanced Functionality.

Step 6- How to Add Products to WooCommerce based Marketplace Website

As we mentioned before, Dokan facilitates each beauty seller with an individual eShop.

So, a vendor can arrange the shop as per his brand acquisition.

If you are the owner of Marketplace, you get the power of managing and controlling the activities of the vendors accordingly.

After the admin's approval vendors can customize his beauty shop by login to the online beauty products marketplace.

Vendor Dashboard will show the following information. A vendor can get all the information at a glance regarding Sales, Earning, Pageview, Order Details, Product Status and so on.

This is one of the most amazing features of Dokan that makes it superior comparing to other marketplace builders.

Vendor-Dashboard-Marketplace-Website

Here, vendors can set the banner, basic information and other details of their shop from the setting tab.

Product tab let the vendors upload beauty products to their eshop.

However, the Vendor Dashboard has many more features to make the shop owners activities easy.

vendor-shop-marketplace-website

You can make the consumer's experience better showing the seller or store list on the menu bar.

With this privilege, customers can easily pick their required products or preferred sellers easily from the list.

To add a store list in the menu bar follow the below steps.

  • At first, go to your Admin Dashboard > Appearance > Menu
  • Select Store list > Add to menu > Save Menu
Add storelist in menu bar

An admin of Beauty Product Marketplace can see all the stores of his marketplace by visiting the store-listing.

store-list-marketplace-website

Cash Withdrawals from Multivendor Marketplace by the Vendors

After a successful purchase of beauty products, the amount will be shown on vendors dashboard.

As a vendor can withdraw the money sending a request to the admin.

However, admin can set the minimum limit of withdrawal for the vendors from the backend. You can manage all withdrawal request from the backend dashboard.

Furthermore, get all the information on Managing Withdrawal Requests regarding Marketplace Admins and Beauty Product sellers for a smooth transaction.

5 Experts Tips to Quickly Grow Your Beauty Products Marketplace Website

You should have strong marketing plan to span your business widely. Here, we enlisted 5 advanced SEO tricks suggested by the experts for your business advancement.

Utilize a Blog for Your Beauty eShop

You can add a blog to your eShop and tell stories about your products. It's a proven effective way to convert your visitors into loyal advisor.

To rank, you need backlinks and you need to match the user’s search intent. If someone is searching for the best white shoes for their wedding, product pages won’t rank for that – articles will.

Bill Widmer, Content & SEO Expert, BillWidmer.com

eCommerce Entrepreneurs should prefer Content Marketing to maximize their revenue.

Social Media Marketing

Social media is the best crowd to scream your brand voice. Instagram Marketing is a proven effective way to promote eCommerce Marketplace.

Nowadays, customers want to know and interact with the brand at multiple touch points. They also want to know the brand’s story.

Shane Barker, Digital Strategist, Shane Barker Consulting

Personalize Email Marketing

There are a lot of ways to segment in ecommerce (age, interests, gender, and so on) so use that data to only send relevant messages to your audience instead of sending the same message to everyone (as most ecommerce do right now)

Emil Kristensen, CMO and co-founder, Sleeknote

Expert Email Marketing Automation Strategies can help you to boost your Marketplace revenues

Update Your Marketing Approach

We have been able to increase website conversion rates from- 1% to 4% simply by interviewing customers who bought, those that didn’t, and understanding our customers on a deep level

Eric Carlson, Co-Founder, 10xFactory

You should review your marketing strategy at least once per year to check all of your objectives, business goal, target audience, market research, and other activities still fit your business.

Add CTA Buttons to Your Marketplace Website

Add the Call-to-action button on your eCommerce marketplace to tell your visitors to take actions.

Using a CTA, you can tell people what you want from them or encourage them to go forward to meet their needs

Adding CTA is the best practice to engage your audience in your marketplace.

Final Thoughts on Marketplace Website

In short, rising demand for beauty products and online purchase span the umbrella of eCommerce business worldwide.

You can expand this opportunity developing a wide marketplace where along with you other beauty product sellers will sell products collectively.

Accordingly, both you and the consumers will be beneficial from this incredible idea. Consumers will get plenty of options to get the right products for them. It increases the quantity of selling products.

As an owner, you can sell own products and get a commission on each sale from other merchants.

Furthermore, Dokan is one of the best multi-vendor marketplace website builders powered by WooCommerce with 20,000+ active installations. And you don't need to spend a single penny to build your marketplace.

Hence it is the easiest way to set up front end Beauty Product Marketplace and earn money through commission.

Learn Why & How to Use a POS System with WooCommerce

If you have a small to fairly large business outlets for your brick and mortar store, you may be spending a lot of time dealing with creating invoices and billing. To relieve from this trouble, you can think about the automatic product billing and stock calculation system with an online POS or Point of Sale solution.

Considering the deployment, a POS tool could be a great idea for your business, particularly if you have multiple outlets. That's because everything you manage in your multiple outlets can be maintained and monitored by using just a smartphone or a laptop having internet.

In today's article, I will be showing the reasons why and how to perfectly utilize a POS system for your business.

But before that…

What a POS System Truly Is

In nontechnical terms, a POS is nothing but a computerized system that helps a retail merchant to calculate the due amount owed by a customer, number of stocks and make an invoice or receipt for that customer.

With a POS system, you will be able to take orders and count your inventories in the easiest manner.

Why You Should Utilize a Point of Sale Systems for Your Business?

POS features are not the only things that you should look into. You should take a look at the following benefits of a pos system:

Get a History at a Glance

Getting product history is one of the ultimate benefits of a pos system

While you are using a POS tool, you will be able to get the exact history of your business transaction at any time. Meaning that you can get to know which product is selling the most and which one is lying on the product shelf unsold for a long time.

Manage Inventories without Any Hassle

Inventories can be of different types. Some inventories can look similar but have only a slight variation when it comes to brand, color, size, flavors, etc.

It becomes pretty tough to recognize some products and identify their variations within a short period.

To save your valuable time and to remove manual errors, you can simply use a POS machine to do all these kinds of stuff on its own.

With a POS system, you can effortlessly get to know the name of a product, the supplier, supplier code, brand, Stock Keeping Unit (SKU), color, size, and all the other variations.

Get Real-time Update

If you are using a POS machine for your outlets, you will be able to access all the transaction information saved in your back-office server from anywhere using the internet.

This will let you be aware of your inventory information even if you are hanging out at a distant place of the world with your friends and family.

Save Your Valuable Time & Money

Calculating and making an invoice with a POS system is way faster than doing them with manual intervention.

A POS device will just scan the bar code of a product and can do the rest like payment with just cash or swiping a credit card and saving the payment information into the system within just a second.

POS system also reduces the need for too many personnel. Which means you will be able to cut the cost of extra salaries paid out to your cashiers.

Stay Relaxed with Sales Tax Calculation

Calculating sales tax for each invoice and saving them into your book for the future can be a nightmare for you. What's more disgusting is that you need to calculate the sales tax every time you make a sale.

Marketplace Taxes plugin

This problem can be sorted out by simply using a POS system which will calculate the sales tax on its own! And it's time to say “Goodbye” to your calculator!

Make Your Employees Used to It without Training

Almost everyone is using a smartphone these days. And operating a POS machine is never tougher than operating a smartphone.

With just a set of brief instructions, anyone will be able to operate the POS machine within a few minutes.

Whom You Should Utilize POS for

  • You: If you have multiple outlets and multiple showrooms, you can not manage all of them by being present at every outlet simultaneously. For this purpose, you need to employ the POS to be present virtually.
  • Your Sales Person or cashier: You should apply a POS machine for your salespersons to reduce the stress of manual invoicing.
  • Your Customer: When you are billing your customer manually, other customers have to wait in the queue. To reduce your customers' pain and increase their satisfaction you need to use a POS system.

How to Utilize a POS System for Your Business

wePOS- woocommerce pos system

If you already have a WordPress based WooCommerce website, it's only a few clicks away to get started with a POS system. To do so, you need to have a WordPress powered WooCommerce website.

To deploy the wePOS system, you need to have the following things:

Installing the wePOS Plugin

benefits of a pos system

We assume that you have a WordPress powered WooCommerce website. Now, to install the wePOS plugin, go through this brief documentation.

After installing the plugin, you may take help from the following documentations to go ahead:

Concluding Thoughts

Using a POS system will not only save your time and money but also makes your business management interesting. You, the customer, and cashier stay aware of the necessary info in an automated and error-free way.

If you are yet to streamline your business outlets with a futuristic and intuitive POS system, you can flat out go for the wePOS.

Best Retargeting Platforms to Run Successful Ad Campaigns (with Practical Tips)

It would be a dejected moment when you are getting your target audience in a huge number but they are leaving your site without purchasing anything. That's why it's important to track & retarget them. And your first step is to be clear about the best retargeting platforms.

Researches reveal that only 2% of visitors become customers at the end of the day. So, is there any way to make your visitors return and make a purchase? What, if you could track them and show your products again to reconsider their decisions? 

The retargeting actually is a process that helps you to bring back your potential visitors and there are possibilities for you to convert around 70% of them into customers.

Before jumping to the campaign we suggest you read this article to know which retargeting platform work better and what you should not do during the campaign.

How Do Retargeting Ads Work

best retargeting platforms

Retargeting or Remarketing works when you add an advertising pixel (java-scripted) code in your site. The pixel creates cookies that measure visitors behavior and it's able to track your visitors throughout the web platforms. This is the first step of the retargeting ecosystem. 

Now, you need to create Display Ads that will be shown to the tracked visitors on websites from their gadgets.

However, this is not something wrong or unlawful to track them by using cookies because you are requesting them to accept it. 

So, don’t worry about the GDPR (General Data Protection Regulation).

How does retargeting work

Most of the non-tech people find adding code in their sites is sophisticated. For them, there are many plugins (if your CMS is WordPress) have been created to make the process easy and comfortable.

You can use  Header Footer Code Manager or WooCommerce Conversion Tracking to add pixels with ease.

WooCommerce Conversion Tracking is particularly coded for retargeting ads. You can efficiently connect your retargeting platform to track the cookies.

Retargeting tools- WCT
Retargeting made easy with WCT

You can also create many events for a specific page visitor, buttons and track your conversions without a hitch.

Best Retargeting Platforms You Can Rely on

Retargeting Display ads have 10 times higher CTR (Click-through rate) than other display ads you usually run. Many marketers now spend a good amount of money on retargeting display ads rather than typical display ads. 

But, what retargeting platform serve better to achieve a higher conversion rate? 

Well, there are lots of platforms to mention. We have covered the top 5 retargeting ad platforms to help you out.

  1. Google Ads Remarketing
  2. Adroll
  3. Facebook Retargeting
  4. Perfect Audience
  5.  ReTargeter  

Now, let's jump into the details.

1. Google Ads Remarketing 

When it comes to any kind of ads, Google ads is the best place to start with. They allow you to show your ads to your tracked audience on Google and its associated websites.

To start your campaign, you need to have google ads account and connect with remarketing tag to your site. Thus you will able to you use the following types of remarketing ads.

Types of Google Ads Remarketing

There are mainly 5 types of remarketing or retargeting campaigns with Google Ads. Have a short overview.

Standard remarketing: Your display ads will show when your cookies based audience browse sites and apps on Google Display Network.

Dynamic remarketing: You can take your remarketing campaigns to the next level with Dynamic remarketing. Google ads feed your products data to show the products to your potential customers who have previously visited your shop.

The process helps you to get more leads-sales and it's easy because your visitors already have shown their interest in these products.

Dynamic Remarketing works better especially for eCommerce sites. 

Remarketing lists for search ads: Many times your visitors come for a certain product to your site but leave without purchasing. They usually don’t stop looking for the products. They may search again for those products on Google. 

You can target them by adding them on your remarketing list and by bidding on keywords. So, they can see your ads and come bake again to your site.

Retargeting campaign

Video remarketing: With Google video remarketing you can also tailor person who has been watched your youtube videos and also show them your videos or display ads. And you know that Youtube is the second largest search engine.

Customer list remarketing: You can upload your customer list with their first names, last names, emails or phone numbers in a CSV format so that Google ads can show your ads to only your set customers.

Google remarketing is not that costly as it depends on how you set your campaigns, ads as well as the budget. Some surveys show, Google remarketing cost less than 2 to 100x on the contrary to search ads.

You should give a try to remarketing besides search ads and it could give you a boost for your eCommerce business. 

2. Adroll Retargeting Campaigns

If your marketing plan is showing your display ads to almost every web platform, Adroll will allow executing your plan. They show your ads to Google, Microsft, facebook and 30+ other web platforms. And that's almost 95% of the web.

Adroll retargeting- best retargeting platforms
Adroll is one of the best retargeting platforms

With Adroll, you can run your campaign with a fixed budget and create various events. They also allow you to create Ad banners from your dashboard.

Types of Retargeting Campaigns with Adroll

You can create 3 types of retargeting campaigns with Adroll.

Websites and Apps: You need to create your audience to run a web campaign. When you activate your campaign with a perfect setup, your display ads will be shown to your customers.

Social: You can easily set up your Facebook campaign in Adroll that let your ads show on the Facebook news feed, column as well as Facebook and Instagram apps. 

Email: Adroll allows you to create email for your target audience and send them through MailChimp, Campaign Monitor, Klaviyo and  Constant Contact, etc.

Like Google ads, you also can generate similar audience who could be interested in your products and services and target them from web campaign. You can make native ads with Adroll.

If you have a smart budget and want to take your ads performance to the next level, Adroll customer support would help you a lot, even they engage with an ad manager.

3. Facebook Retargeting

As the best social media ads platform with 2.38 billion audiences around the world- Facebook is a very popular retargeting platform right now.

Like other software, they do not tail to all over the web platform. They only show your ads when your visitors browsing Facebook and Instagram from their accounts.  

Generally, you need to add facebook event pixel on your site to track your right visitors like other platforms. After that, you can create a custom audience and run your campaign.

With the custom audience, you can select specific page visitors to target. Like, you can target cart abandonment people. That would help your visitors to remember what products they forget to buy. Here is an example for you.

Moo is targeting their cart abandonment visitors with an incentive.

Just like Adroll and Google ads, you can generate a similar or lookalike audience through facebook ads. Using location, behavior, demographics and interest metrics- you can easily create a similar audience base for your products.

Also, you can show your Facebook ads to your email subscribers by creating a custom list as you do for Google remarketing. You just need to have an email list and names. If the email subscribers have facebook ID, your ad will appear to them.

Learn more about how to drive more traffic from social networking sites by retargeting your lost Customers.

4. Perfect Audience 

If you are looking for an easy and affordable retargeting software, Perfect Audience could be your savior. They need a minimum of $25/week to run your retargeting campaign. Isn’t that budget-friendly for your marketing campaigns?

perfect audience review
Perfect Audience review

Setting up Ad campaigns with all the retargeting platforms or tools are almost same so far. You can create 4 types of campaigns with Perfect Audience- mobile apps, web campaign, facebook campaign, and dynamic web campaign.

With Perfect Audience, Cross-device mobile retargeting is another smart way to target users who visited your sites from the desktop.

You can show ads on different mobile devices to your potential visitors by running mobile retargeting. Perfect Audience also allows you to retarget your business app users.

 5. ReTargeter- One of the Best Retargeting Platforms

ReTargeter is another player in the remarketing industry which was formed in 2009. They create a few different types of campaigns with the general campaigns that other platforms offer.

Retargeter is one of the best retargeting platforms

ReTargeter’s remarketing services-

  • Site Retargeting
  • CRM Retargeting
  • Search Retargeting
  • Contextual Targeting
  • Audience Targeting
  • Look-alike Modeling

If you have comprehensive information about your customers that you collect through your marketing or sales team, you could use that information in CRM retargeting to show your brand again using a secure portal that protects customer information.

So, your bounced customers could easily fall to your conversion funnel.

We could give you more retargeting software name like Sizmek, Artudata, Creteo, and Fixel, etc that you can try. But the above-mentioned 5 platforms are the best for your eCommerce or any type of business. So, we are not going to prolong the list.

The Mistakes that Destroy Retargeting Campaigns

Choosing the right platform is really important but this is actually your first stage. If you hope that your selected tools will make all the magic then your marketing plan will collapse very soon. And you will start losing your money.

Let’s discuss some significant facts that can kill your retargeting ad campaigns.

Not focusing on organic traffic

Organic traffic means the target visitors on your site. If your site is not getting a good amount of organic traffic then there is no sense to run retargeting ad campaigns.

Your campaigns will not serve you as you expect. That's really terrible.

Site Speed

When someone re-visit your site and finds your site is taking times to load, his conversion possibility is less than 30%! No one likes slow sites in 2019. To increase ROI, you should work on your site speed.

Same Landing Page for Ads

To create a web retargeting, you add a landing page URL and then retargeting platform generate audience from that page. When people come to your site from your display ads and find the same page that they already visited, what would they do?

It is very possible to get demotivated and find no interest again to your products.

 Bad Ads Copy

A powerful and touchy Ads copy easily makes your visitors understand how your products can solve their problem or satisfy them. This makes your audience more curious about your products and makes them visit your site again to purchase.

Ad copy for best retargeting platforms
An example of a perfect ad copy with a smart design

The bad ads copy does the opposite and there are possibilities that you will not get your desired hit.

Ads Design

Do your ads trigger your retargeted visitors' memory? If don’t, they could leave your site without making an action or forget to buy. Most of them will not revisit your site and you will lose your customer again.

Product Quality

It should be the first priority for any marketers. If you run your ads campaign for bad quality products, you will not get the revenue you want. If products or products description does not satisfy your visitors, most likely retargeting marketing will not work for them. So, you should focus on your product quality.

Products to Sell Online

You should always do A/B testing and observe your campaign performance. And find where you could improve your ads performance.

5 Ultra Practical Tips for Ecommerce Marketers

retargeting Tips for Ecommerce Marketers

Target Best Marketing Channel

You should find out where your visitors spend most of their time. If they come from social media or video channel, you should go for social media retargeting or video retargeting. 

If direct or organic visitors’ percentage is high for you, you should start web retargeting. You can easily find your channel performance from Google Analytics.

Don’t Forget Your Email Subscribers

Let your email subscribers remember your products who haven't already purchased anything from yet. The success rate of retargeting your email list is 64%.

You can offer an exclusive discount to attract them and run your ads using any retargeting platform 

Track Your Customer’s Behavior

Most of your visitors leave your site at different stages on their journey. Someone leaves from the homepage or someone from the checkout page without completing the purchase.

You can create different events to track them and retarget them without any hustle by using WooCommerce Conversion Tracking.

Use Dynamic Ads

You can utilize Dynamic ads based on your products. In the past who visited specific products, add them to wishlist or even the cart – retargeting ads can show them exactly the same products on their devices.

Use GIF or Animation Ads

A smart GIF can help you get the desired results.

Try to be more creative. If you can use gif or animation instead of png or jpg format, they will provide you good result. This type of ads has a higher Click Through Rate (CTR).

Best Retargeting Platforms: Which One to Choose?

It's really important to choose the right retargeting platforms for your marketing team as nobody wants to forget potential buyers. Most of the software work almost as same. And every platform supports sites are built with WooCommerce, Dokan Multivendor or other eCommerce platforms.

You can look for some criteria when choosing one platform- site inventory (where they will show the ads), budget, report system and support.  

If you want to take your retargeting into the next level with excellent support, Adroll could be a good choice. When it comes to budget with good performance, Perfect Audience could make a difference. And if you are an expert, you shouldn't worry about Google Ads

Now, it's your turn to decide which one to choose or try first. If you're already using one of them or have worked with all, let us know in the comment section below. Also, for any query, don't hesitate to leave a comment!

Boost Your eCommerce Sales with Instagram (Guide for Entrepreneurs)

It may amaze you, in 2019 there are 3.48 billion social media users over the world.

So, what can be a better option to spread a buzz everywhere rather than social media?

On the other hand, online shopping also gets popular day by day due to its easy transaction, handful options, and quick Comparative Analysis

In this article, we will show you how to boost your eCommerce sales with popular social media like Instagram.

Social Media at a Glance

We live a life of ‘like and share' today.

On average people spend 2 hours 22 minutes on social media every day.

We get more engaged with the web of online world day by day.

From checking the current traffic of the highway to book an air ticket we rely on online services.

Social media broadens our surroundings and scope to share our views.

The increasing popularity of social media makes it an effective way to build a connection with your consumers.

You can promote your business on popular social media and reach your targeted audience very easily by increasing your visibility. on internet

Popular Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest etc.

Why Instagram is Important to Boost Your eShop

68% of Instagram users engage with brands regularly where for Facebook it's only 32%.

Instagram supports a simple way to share images and videos instantly from your life. As people love to visualize their imagination than just reading the plain text the popularity of Instagram is getting upward drastically.

In 2019, Instagram has 1 billion monthly active users, among them 500 million users daily log onto this social network and have active interaction.

Therefore, if you are an eShop owner and want to introduce your brand in front of your targeted audience, Instagram can be a wide platform for your brand awareness.

You have to increase your business visibility to get more customers to your shop.

Check this Top Instagram User Stats For Marketers here.

By posting your product updates on a popular platform you can ensure more customer interaction for your brand.

Moreover, Instagram users post more than 40 billion photos and share an average of 95 million videos and photos in a single day.

It allows the user easy mobile access for buying your products.

As a result, your brand voice gets louder here and attract more audience to your brand and convert them into a loyal customer.

For getting a larger audience and improve engagement reputed business owners rely on Instagram. It is the best way to promote their products and services.

Consequently, to get real consumer and increase your brand value you must include Instagram into your Social Media campaigns.

How to Improve eCommerce Sales with Instagram

 eCommerce Sales with Instagram

The main motive of every business is the same, spread the business arena among the target audience, make more loyal customers, increase sales, earn more revenue and grow business fast.

To get this ultimate goal you need to get more and more traffic to your eCommerce site.

If you can gain the trust of your audience they will convert into your potential customers and will work as a loyal review for your business.

For instance, Instagram gives you an opportunity to build a buyer community for your brand and showcase your products to them.

People love to get reviews from real users. Instagram allows them to interact with others who have already used your products or services.

A real-time conversation with product users or brand helps to build trust and it eventually broadens your loyal customer's list.

Create a Business Account on Instagram

75 percent of Instagram users take action, such as visiting a site, buying products or services, after liking a post on Instagram.

Therefore you have a high possibility to grow your business fast and convert the visitors to your potential customers easily.

Instagram allows you to open a business account which has some extra facilities to reach more consumers for your shop.

And it's completely free!

9 Steps to Prepare A Perfect Business Account on Instagram

  1. If you never use Instagram, first download the app from Apple iOS, Google Play, or Windows app stores.
  2. Launch the app, and create an account in one of two ways:
    Option 1: Sign up with your email address or phone number, and then enter a username.
    Option 2: If you have a Facebook account, you can log in with the same information and link the account.
  3. Go to your profile and tap Account.
  4. Tap Switch to Business Profile and select the Facebook Page you’d like to associate with your Business Profile
  5. Make sure your profile is set to Public. Note: Private accounts can’t switch to Business Accounts.
  6. Review your business’s contact information, make required changes and tap Done.
  7. Write your bio preciously that viewers can get an overview of your business. Add your website link here. Note: This is the only opportunity to include a clickable link that will create direct leads to your website.
  8. The more you expose, the chance of exposure will get high. In the settings menu, use the “Invite Facebook friends” option
  9. Now fill your gallery with related images and videos to communicate with your audience in your brand voice.

Add More Legit Followers on Instagram

If you can maintain your Insta right, it will help you to drive more traffic to your business site and eventually, they will become your loyal customer for your eShop.

Therefore, you must post high-quality and colorful images here that viewers can get a clear idea about your products from all dimension.

To boost your post and reach more people you must post something useful, unique, interesting, fun or something people get attracted. The more people get engaged with your post the more Instagram will spread the post to others.

Furthermore, use related hashtag # with your post as it will describe your brand or services and also your potential audience will find you easily.

For example, you sell shoes in your eShop and stock new product for the new year. Then you can post some amazing images of the new shoes along with the hashtag #NewArrival #Brandname #NewYearShoes etc.

You can tag someone by using the sign “@” to give a personal notification to that person. In that way, their audience will also see your post and your brand will get more engagements.

Be Strategic to Increase eCommerce Sales with Instagram

If you run a business for a specific location then add geo-tagging with your post that your potential buyers can find you when they search on Instagram by location.

It's a great way to build trust and get your neighborhood followers as your loyal buyers.

Remember one thing, the people search for a service by the location have a high possibility to get it immediately. So, it's easy to convert these type of people into regular consumers.

You can build a community consists of your targeted audience that you can easily introduce or expand any news or offers regarding your business very swiftly.

Partnership with those who offer complementary products or services to your business can be a potent way to gain more trust in increasing buyers satisfaction and get them to stick on your service.

Increase User Interaction with Engaging Content

The only way of spreading any business widely to give the best experience to your buyers.

In Instagram, you have to publish your business-related post that is useful to the readers. And it must be a media file as I have already told Instagram users are more likely to come for visual pleasure.

Always offer something better than your competitors and find out the requirements of your consumers. If you can post according to their needs, it will increase their trust in your brand.

If need goes for open conversation with them. Get an honest review from the users and be polite with them either it's positive or not.

What can be a better option to get reviews from potential buyers than Instagram?

You can arrange some contest or Giveaways to make your audience closer to your brand. In present days it's a very common event for Social Media Marketers to attract their consumers by offering some tempting coupons or special gifts.

If you can make them use your product one time and they get satisfied with your service, there is a high possibility to convert them into your lifetime advisor.

Instagram Influencer Marketing

Instagram influencer marketing is one of the quickest growing consumer acquisition systems agreed by around 40% of the marketer. As a billion-dollar market, it is the future of product promotion.

But as a new user, you may have some doubt about the ROI. Most of the marketer find it effective around 80% cases.

Instagram influencer marketing is not a basket of film stars activity.

It is more about the people who create great content and communicate with their followers. They are very much knowledgeable about the content and topic.

However, they know better about the audience.

The most convenient way to find the real influencer for your niche is asking help to Google. You can also ask help from some websites like Hello Society, Revfluence, BuySell Shout out, etc.

While selecting the influencer, you must be careful about the engagement rate. The high engagement rate means the influencer has a better understanding of the audience.

If an influencer has around 100K followers with 3 engagement score, it gives the opportunity to get sales for 300 unit. Specific Instagram account have their followers and engagement requirement to become an influencer.

Advertising on Instagram for Your eShop

Instagram is a proven way to drive traffic to eCommerce websites, generate sales leads for your eShop and promote your business effectively.

Instagram has its own set of the community who are very active and decide seeing ads on Instagram.

After integration with Facebook, the opportunity of the Instagram ads increase to reach more people.

The USA is the largest market in the world where 35% of people use Instagram. 75% among them decide from the Instagram ads or visit the link.

The best option for Instagram CPC needs around $0.8 at an average.

There are five types of Instagram ads like Video, Photos, Stories, Collections, Carousel, etc. The easiest way to add links to your eShop relevant product with each ad.

For eShop, the Carousel Advertising system is most suitable because it contains both information sharing and call to action purchasing.

As Instagram is a product of Facebook, you can advertise either through a business page or through direct Instagram.

For advertising about eShop on Instagram, you should take care of the following lines-

  • You must have a complete understanding of your audience.
  • As there is a limitation of using words on Instagram, you should be very careful and try to create something to satisfy your mind.
  • Hashtagging is one of the best marketing features of Instagram which can boost traffic 26%.
  • Try to reach your customers by using direct and passive engagement.
  • You should be consistent for all of your ads
  • Regular evaluate the performance and optimize the ads accordingly.

Engaging more customers is easy on Instagram than Facebook and Twitter. You do not need to put high effort to make eShop popular.

Only a few wise and tricky part can help you to grow the eShop business to a sustainable level.

Power of Instagram Analytics

It's not enough to post engaging content or giving paid ads, you should have a clear knowledge over the performance of your brand on Instagram.

  • Which type of posts works better?
  • What time or season is best for potential audience reach?
  • How relevant was the audience of the influencer you paid to?
  • What is the quality of traffic referred by Instagram?

You can optimize your business profile and increase the possibility to grab reliable buyers for your eShop by analyzing your business account performance through Instagram Insight.

It's a built-in facility of Instagram as soon as you convert your account into business profile it appears automatically in the right upper corner of your profile with a bar graph icon.

If you can able to track the analytical result properly and execute your next strategies according to the insight you will definitely grow eventually and drive more buyers for your business.

  • Find those post which gets more likes, comments, and share
  • Notice the time and days when you get the maximum number of audience.
  • If some of your posts get less like or comment but still drive traffic for your shop then improve the quality of the image and post them in the peak time
  • If you get regular visitors from any specific area or community, you better post something special targeting them to make them more attached to your brand.

Instagram insight is a useful add-on to monitor the growth toward your company goal. It helps you to grow fast and get more buyers for your eShop by executing your plan in an effective way.

Tools to Boost eCommerce Sales with Instagram

You can use different free yet useful tools to amplify the user experience.

Photo Editors: You must use a high-quality image on Instagram as your follower intent to judge your brand through visualization.

You can use Canva or Aviary if you don't have enough knowledge of photo editing. If you want something more professional and unique Adobe Photoshop will be the best option for you

Hashtag research: This tool is useful to find the relevant Hashtag for your business.

  • Websta.me
  • Hashtagify.me
  • Trendsmap.com

You can also use tools regarding schedule your post, repost the content, generate reports and so on.

You can offer your followers some easy ways to interact directly with your brand.

Send a direct message on Instagram DM if they show interest to your product

Use the short link of landing page with the post but remember you can't make it clickable.

Maintain continuity in post type and time

Before Ending

Instagram becomes a broaden platform for throwing your brand voice to your target audience. You can easily take advantage of its active and engaged users to reach your potential buyers and generate sales.

You need a powerful online presence to get more traffic on your site. Our proven Instagram marketing tips will help you to convert more viewers into your regular customer and you will get more hits on your shopping cart.

How To Write eCommerce Product Description That Sell (Ultimate Guide)

A well-written product description can convince your target audience and convert them into loyal advisors eventually.

On the other hand, a bad Product description may hamper your user experience and you gradually lose your potential customers.

One e-commerce study found that 20% of purchase failures are potentially a result of poor presentation or unclear product description.

This article shows you how to write a good product description to generate more sales.

What a Good Product Description Should Include

good product description

A product description is the best way to educate your audience about the usage of the products and convert them into a loyal customer.

Therefore, you must arrange your product description in an appealing way to make the readers crave for the product immediately.

As a product reviewer, you should know how to write a great product review.

A well-written product review helps the readers to find out the actual usability of the product to make the users understand whether this product is the right choice to meet their needs or not.

You must have a clear picture of your audience and their demands before starting to write the product description.

Furthermore, it helps you to determine what to focus, what to ignore, and how to represent your product to get more sales for your business.

Product descriptions vary for the different products as buying requirements and criteria are individual for each product.

Therefore, you have to define the factors based on what people make their decision on whether to buy a product or not.

So, a Creative Product Description Should Be Included

  • Easy and natural tone
  • Real usefulness
  • Possible limitation
  • Uniqueness
  • High-quality image from different angles
  • Videos (If possible)

And, Should Be Avoided

  • Unnecessary information
  • Confusing or contradictory statement
  • Complex sentences

The duty of a great product reviewer is not to write down all the features of the product, his main responsibility is to bring out the uniqueness of the product and focus on that specialty product is actually made for.

You have to understand the products usage and reasons to buy it.

Like, people want to buy a frying pan usually have a query on the flexibility of cooking, cleaning process, comfort to use, cooking time, etc.

Fry Pan Review

So, while writing a product description on a Frying pan you must convey the related information to the readers that they can make the right decision regarding buy it or not.

Hence, your writing should be influential for your target customer converting them into advisor.

9 Examples of Good Product Description

Let's see some good examples of eCommerce product description writing and find out the reasons that make them great.

Amazon

Amazon Product Review

A reader can easily identify the features and usability of the product from this description written by Amazon. Images of different angles give a clear view of the product.

The language is easily understandable and the product name itself gives a short overview of the product.

Vitamix

Vitamix product description

This website focuses on the product’s benefit in the short description, which is helpful for the readers to choose their best fit. 

The brand tone and language is unique along with the presentation. They also use high-quality image and video which is good to easily draw customers’ attention.

Anorak Online

Anorak product description

‘Bring the outside in with our super-soft, 200 thread count, 100% cotton ochre yellow bedding set. Inspired by some of Britain’s most iconic and amazing animals, Kissing Badgers sit proudly on the front, whilst the reverse features a co-ordinated check, inspired by maps of the great outdoors. So as you nod off, close your eyes and imagine all the amazing places on the map you’ll visit.' Anorak Online

Here is the product representation uses high-quality pictures from different angles, the viewer can see each ins and outs of the product easily.

Readers can easily get an overview of the product due to its long listing of features and other details

The feature with elaborated benefits is good to draw customer attention.

It also optimized for the selected keywords that show a good SEO strategy.

Oransi

High-quality image representation from various angles and dimensions is a good methodology to represent the product.

Focusing on the benefits of features is good to hit the consumers attraction.

The scalability for the striking information is easy due to presenting an effective but small piece of information.

Unique presentation is a great way to build an emotional attachment with the readers.

The contents are optimized with a selected keyword or phrase to reach the targeted audience easily.

Bush Smarts

Bush Smarts product Review

Be prepared! Small and compact there is no reason you shouldn’t take this rain stopper with you everywhere as a back-up shelter. With versatility in mind, we’ve made this tarp a simple square shape with 9 reinforced anchor loops, so it can used many ways as a single person shelter as well as a rain fly for our hammock. Bush Smarts

The introductory part is providing an easy view to identifying the product features and their benefits.

The writing style and delivery speech are very magnetic.

Good quality images from various dimension make it effective to catch customer attraction.

The use of a few amplifying and influential words make the description more engaging.

Optimization for a selected keyword gives an additional advantage in search engine ranking.

Pottery Barn

Clear faceted crystals hang from smooth bronze-finished bands in our Gemma Chandelier, giving a contemporary look to a classic design. Place it over a dining table, in an entryway or bedroom for lighting that sparkles and adds drama.
1. Made of iron and clear glass
2. Features a hand stained antique bronze finish
3. Imported
4. Ideal ceiling height for chandelier is 8′ or 10′
5. Hardwire; professional installation recommended

They have their iconic style of writing and representation to give a quick overview to their consumers.

The features along with its benefits are really engaging and attractive.

The information is more focused on facts that can touch the emotions of a person.

A different angle of pictures gives a complete view of the products that are helpful for making the decision.

Bangsshoes

This presentation contains so many useful resources that show the readers not only the features and advantages of the product but also the public reaction, size, shipping and return policy in a single frame.

The benefits are more highlighted for the features, which is important to influence the buying process.

The contents also have complete keyword-based optimization that is essential for good SERPs ranking.

Sausage Maker

This creative product description is a perfect blend for both types of readers: who search for a detailed description and who love to get a quick view.

In the first part, they represent their products uniqueness and advanced usages.

In the next part, they show the features in a list that is easily readable.

Custom Biogenic

They point out the features and specification of the product individually.

At first, they give a complete overview of the product and then list down the features that are easily scannable for readers.

They have described a wide range of features and characteristics of the product that will help the reader to understand the product.

So, from these top Product Description, we get an idea of how to write a great product review.

Strategies to Create a Purchase Intent Product Description

Creating purchase intent product description

Create Your Buyer Persona

Before writing the product description you must have the knowledge for whom you are writing and what's their motive to buy it.

Establish one or more imaginary character for your products by analyzing previous sales history, competitors site, present market status, your business goal, etc.

It's very important to create a buyer persona for your product as it will educate you to understand your customer's requirements, their behavior, geographical status, demand from your products, how they react with similar products, substitute products and more.

To spread your eCommerce business globally you have to follow a concrete and powerful strategy.

It will ultimately help you to set up your marketing strategy to reach your company goals.

Focus on Product Features and Benefits

You have to understand the product features, advantages, and possible limitations to give a clear picture to your readers.

The best way to understand a product is to use it. If that is not possible, interview your real users or collect feedback from them.

A complete research will help you to establish a statistic for your selected product and bring out its uniqueness and specialty that increases the buying appeal of the product.

People do not buy the product for its unique features, they buy for the unique advantages the products will provide for them.


Therefore, the perfect way of writing the description is focusing on the product unique features and the outstanding benefits that people will get from those features.

Use Your Unique Brand Tone and Style

A brand is a voice and a product is a souvenir.

Lisa Gansky

Product is the identity of your brand. So, presenting your product influences the business brand.

Unique content tone and style helps you to create a brand image for your product. Lucrative presentation makes the product more engaging to the audience. It influences the buying process.

If you are able to create a unique brand tone and style, your product will get individual recognition wherever it goes.

Your language should be familiar and natural to your targeted audience. Keep it simple and easily understandable for them.

Ensure Easy Scalability of Product Description

eCommerce product description

People do not read the website thoroughly. During a reading, they pick some words through a quick scan and make an image in mind, which decide the thorough reading.

Therefore, the writer should create the description in a way that may catch the attention of the readers.

Keep the product name focused and bold, give bullet points of the features, list down the advantages and limitations help the readers to take a quick decision.

You can increase the scannability with bullet points. A list or bullet point helps the readers to get a quick overview of the product. 

Readers are always in a hurry, you may get only a few seconds to impress them with the product review. So, make the product description easy readable and understanding.

Establish Emotional Attachment 

A good reviewer always intends to establish an emotional bridge with the readers. Readers also love to read the story rather than plain text.

You must have the knowledge of how to write a product description that sells.

You can arrange the product description to give them all the information consequently. 

The best stories are not your own, but those of your customers and your fans. 

Use your product description to tell your readers the features of the products, the buyers requirements and how the product will help them.

If you can build an effective story to attach your readers emotionally to your products they will be automatically injected into the sales funnel.

Use Original & High-quality Media Files

People get bored with the text very quickly. To make the content more attractive you must add a high-quality image to visualize the view of the product.

It states that 63% of consumers believe product images are more important than a product description.

Therefore, you must add images to describe your products. It's better to give images from different angles to give a 3D view of the product.

Based on the product type you can also use videos for educating your readers from unpacking the product to using it in real life.

A product video can easily demonstrate the features and benefits of the products.

Videos now appear in 70% of the top 100 search result listings. So, it's also important to add product video for improving the visibility of your product on search engines.

Use Influential and Care Words

According to David Ogilvy, some specific influential words can increase the appeal and effectiveness of your creative product descriptions.

The 10 most influential words include the following:

  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Amazing
  • Sensational
  • Revolutionary
  • Miracle
  • Magic
  • Quick

Jon Morrow has a list of power words that can increase the sale of any product.

power words to write product description

Optimize for Search Engine (SEO)

Your all effort goes in vain if it can't reach to your target audience. Along with finding the targeted audience, you must find out the target keywords you want to rank for. 

The product description should be optimized with those specific keywords to grab more consumers for the product.

With the higher ranking on SERP, the possibility of getting clients is also going up. 

As the main motive of the product description is to attract consumers and make them permanent customers, you need to appear on the first page of Google for higher ranking.

Why Product Description is Vital for Selling?

Online Marketing

Product description means representing the most vital information about any product, which can be overwhelming to the user.

Almost 55% of the web surfer spends around 15 seconds at an average for each website. At that time, around 62% of people scan the website thoroughly for the attractiveness of the design. All of them leave the site within a few seconds if the website is not attractive. Only 38% spend 15 seconds completely for each site.

The first visual part can give your website more traffic who will stay at your site. Product description and picture plays a vital role here. 

Therefore, the product description must have good scan ability, top user benefits for the available feature, high-quality image, attachment with the readers, some influential or amplifier words, and unique writing tone.

A great piece of product description has a vital role to convert a stranger to the advisor of your product.

Your product description can stick a reader on your site and then convince him to buy the product.

In this way, you can bring a visitor to your sales funnel and make him a loyal customer for your product. The description should contain the keyword following various on-page optimization guideline.

This will help to bring the product at the top of the SERPs. It will help to get more visitors.

Try to avoid unnecessary information that may confuse a customer or has no impact on customers demand. Y

Your writing length will depend on the product type. Use selective words to describe the product's usefulness that is easy to understand the product.

Final Thoughts

The rules and steps are not concrete for all the products, it may differ based on product type, price and consumers nature. Usually, it's better to keep the product description concise and to the point.

Highlight the unique features and their benefits to use it. 

Moreover, you can include influential words in your description to make it more powerful. Always focus on your potential consumer’s requirements and the way to impress them.

Last but not least be choosy to select related media files to describe your product in a visual way.

WooCommerce Tutorial: How To Build An Online Store Within Minutes

Are you planning to have your own marketplace and looking for a tutorial to install WooCommerce?

Welcome, you clicked the right article to get a quick start!

In this article, I’m going to show you the easiest way to install the WooCommerce plugin on your WordPress site. Also, getting back to the onboarding introductory wizard if you skipped after the installation.

This evolutionary eCommerce plugin is inevitable to be installed on your site when you’re aiming to start an online business or want your brick and mortar store to have an online presence.

The plugin was launched on 27th September in 2011 by Automattic. But in the short span of time, it achieved prodigious success.

Why Entrepreneurs Prefer WooCommerce Plugin

WooCommerce tutorial

WooCommerce Plugin is built especially considering the facts for small business who wants to have their own marketplace. And it became popular to the small business owners for its simplicity and customization option.

You can easily build your marketplace in your native language with WooCommerce Multilingual flexibility. Till now, WordPress covered 62 native languages to translate your site.

Also, you can find lots of free WooCommerce plugins and themes useful to have rich features and give your store a professional look.

You can try out WooCommerce conversion tracking to track user data, optimize metrics and retarget your audience for the paid ad.

Here are the words from Jason Liebenberg who built his retail business with WooCommerce.

WooCommerce and WordPress made sense because of the out-the-box features as well as allowing us to develop as many custom features which we would need going forward.

Easiest Way of WooCommerce Installation (3 Steps)

To have a WooCommerce store, you must know that a domain and hosting plan is required. And there are some strategies while choosing a hosting platform.

WooCommerce Installation made easy

you need to consider several issues like security, customization, etc. Good hosting providers not only provide hosting spaces but also ensures the security of your site.

In WooCommerce industry, SiteGround is one of a kind which will save your business strongly.

Requirements for WooCommerce Installation

Now before digging into the tutorial on how to install WooCommerce here are some server requirements.

  • PHP version 7 or higher version
  • HTTPS Support
  • MySQL version 5.6 or higher/MariaDB version 10.0 or higher
  • Memory limit 128 MB or more

To rescue you from the hassle, here are some best and trusted hosting providers for WordPress WooCommerce.

Installing and activating WooCommerce plugin on your site is very simple regarding other marketplace builders. The basic part is installing and activating the plugin and then the setup procedure starts.

Step 1- Start with Installing The Plugin

To install and activate WooCommerce plugin-

  • Navigate to Plugins > Add New from your WordPress backend dashboard.
  • Search for ‘WooCommerce’ in the search box.
  • And hit on Install Now
WooCommerce tutorial- How to install WooCommerce


Now, click “Activate now” as consecutive attempts.

WooCommerce tutorial- Activate WooCommerce plugin

And then Choose “Let's Go” to get started with the setup wizard.

If you want to do the setup process manually then choose the other option “Not Right Now.”

WooCommerce setup wizard
WooCommerce setup wizard

Step 2- Complete WooCommerce Setup Wizard

Here comes the main WooCommerce setup for you. The introductory onboarding setup wizard will help you to configure the necessary steps.

So, you don’t get stuck in the middle and waste time thinking about what to do next.

Now I'm going to give you a step by step guide for setting up WooCommerce Plugin.

WooCommerce store setup

The first part is the store setup. Fill up with your store location and product type.

Now, hit ‘Let's go‘ to jump right to the next settings.

WooCommerce tutorial- WooCommerce store setup
You are free to select your product type

WooCommerce Payment Setup

Here you will see the payment setup. The options for this phase depend on the location of your store and the type of product you choose to sell.

If you didn’t mark the “selling products in person” option then you’ll only see Stripe and Paypal.

woocommerce payment setup
WooCommerce payment

If you did mark the ‘Selling in-person‘ option and live in Canada, Australia, U.S., Japan, UK then you will see Square, PayPal, and Stripe.

Because these payment gateways cover all these countries.

woocommerce paypal setup

If your business operation located in Australia, New Zealand then your payment gateway is eWay. For South Africa, PayFast.

woocommerce payfast setup
woocommerce eway payment gateway setup

And for Germany, Norway, Netherlands, UK, Sweden, Finland, Denmark then you will see Klarna.

woocommerce payment setup klarna

If you want it’s also possible to configure the “Offline Payment” option. You just need to click the dropdown arrow.

And there you’ll find different types of offline payment option. Enable the toggle button according to your preference. Now, click continue to proceed to the next step.

Set up WooCommerce Shipping

This step is all about shipping. WooCommerce has two shipping zone.

  • Zone 1 – USA and Canada
  • And zone 2 – rest of the countries.

If your store is in the first zone then you’ll have the live shipping rate option. But if you want you can also set flat shipping rate and free shipment.

In terms of actual shipping rate, you have to set up the correct weight and dimension.

WooCommerce shipping setup

Before clicking continue, tick mark the print shipping labels at home to get your credentials printed.

Configure Recommended Plugins and Themes

Select the below options to get tax calculation and email service in your store automatically. Jetpack and other required plugins will be automatically installed.

WooCommerce recommended plugin jetpack

Click “Continue with Jetpack”.

Install WooCommerce with jetpack

Now you are on the last page of the wizard.

From this page, you can create, import product, visit dashboard or review the entire settings.

WooCommerce tutorial last step

When you’re done with all the steps you can add any product anytime and from the frontend.

STEP 3- Add First Product on WooCommerce

The interface may look different depending on the theme you’re using. In this instance, I’ve used Dokan theme since it works perfectly with WooCommerce.

Here’s a list of best WooCommerce themes you can choose from.

WooCommerce tutorial

Turn Your Single Store into Multivendor and Earn More Money

All the aforementioned steps will help you building a WooCommecer single-store while you can double your earning by turning the store into multivendor.

No worries, it’s just matter of clicks now.
Get a WordPress multi-vendor plugin and activate it to get going with your multivendor. The rest steps are as easy as was clicking the “activate” button.

You can also follow this step by step guideline to build and customize your multivendor marketplace.

Skipped WooCommerce Setup Wizard?

If somehow you skipped the popup WooCommerce setup wizard, there's nothing to worry. You can access it anytime. Just going to Product > Help > Setup Wizard

Return WooCommerce setup wizard

WooCommerce for eCommerce

WooCommerce multivendor opens up more opportunity than a single store. The first and foremost advantage is you can add a wide range of product line and serve your targeted customer very well.

And it’s easy to satisfy your customers giving them more room to choose the best product.

Install WooCommerce and setup multivendor marketplace

There are a significant number of multivendor plugins for WooCommerce to start with. But Dokan is most renowned WooCommerce extension to power up your multivendor.
Get the scrupulous comparison of other WooCommerce Multivendor plugins from this article.

Returning to you

Haven't you already realized how easy it is to start your own online store with WooCommerce?
You can have the inspiration for your journey from the real-life entrepreneur's story who have already faced the battle and got successful.
Finally, here’s the last tricks for you. When you are done and ready to sell, make sure to promote your product.

The Easiest Way To Analyze Your Store Data (Tools For E-commerce Analytics)

The best part of having an online site is that you can track all the essential metrics of your website. And if you have an e-commerce business then tracking to analyze those metrics becomes ever so imperative. As it helps keep your business growth growing.

Setting up E-commerce analytics for your website is one of the most important business moves & it requires a lot of time as well.

E-commerce analytics helps in planning, understanding customer behavior while improving the marketing strategy and decision making.

There are several useful analytical tools that are implemented nowadays to get complete insights into the E-commerce business.

If you are someone having those dilemmas then here is an article to enlighten you with all the answers.

So let's start with why E-Commerce analytics is so important in today's business trends.

Why You Can't Ignore E-Commerce Analytics

e-commerce analytics wedevs blog

The technology has evolved really rapidly over the past decade so did the customer's shopping behavior & thought process. Therefore e-commerce was in constant need of on-going adjustment & adaptation during this period.

Since the time e-commerce evolvement was taking place, analyzing its reliable insightful data became really essential. This was mainly due to keeping up with the growing change in trends. This made the gathering & analysis of e-commerce ever so vital for entrepreneurs.

So why exactly analytics of e-commerce site is imperative in today's time? We all want to know. So the insightful data analytics of e-business site is essential to help:

  • Email Campaign Insights & Customer Base Growth
  • Reach new Customer & Retain them
  • Gather Customer's Shopping data wherever they may shop
  • Reach out to the customers freely
  • Improve the site with valuable data insights

Before analyzing & executing the analytics and its tools one might just wonder how important is E-commerce analytics, what are the right tools to use to track the e-commerce metrics & KPI's and more importantly the things you need to track & analyze those data.

Metrics to Analyze As Your E-Commerce Store Data

Every e-store owner has a number of matrices to analyze & understand from its customer's actionable activities. One must try to yield that information to explore the progress & lackings of their e-commerce site. So the owner can use to analyze the store data of:

Number of Sales & Conversion Rate

Conversion rate analysis wedevs blogs

Suppose you are getting 1000 visitors each month on your e-commerce site. And out of which your sale conversion rate is only 0.1%. This means out of those 1000 people visiting your site, only 1 person is buying your products.

This number is really less when you look into the overall picture of your sales conversion for any e-commerce site.

Now if you do not optimize the conversion rate, then this means you are losing money every time any customers visits your site & doesn't buy anything from it.

So the matrices of conversion per sale and the rate at which the conversion taking place are the most essential data to collect for further analysis of taking future steps & retargeting.

Website Hit Rate

The more visitors you drive on to your site means more chance of making sales through it. Say if you have a conversion rate of 10% for every 1000 visitors. So you are making 100 sales from these visitors.

Now if you get to boost your website traffic and help it reach your monthly visitors to 10,000 so then even with the same 10% conversion rate, you will be making 1000 sales each month.

Analyze web traffic wedevs blog

So the importance of knowing the analytics of web traffic is evident & essential.

There will be various ways from where you will be able to improve your web traffic, like promoting your products through social channels, doing the SEO of your products in the right way and giving effort to influencer marketing.

So getting a hold of this data to analyze your website's future progress is indeed an imperative part of every e-commerce business.

Number of Orders in Average

There are mostly three ways you can make a profit for your e-commerce site. They are:

  • Increasing the number of customers
  • Increasing the average order value
  • Growing the number of repeating customer
Average Order Value (AOV) wedevs blog

Now say for example there are 2 e-stores, e-store X & e-store Y. They both get 1000 & 100 visitors each day respectively with 1% sales conversion rate. This mean e-store X gets 10 sales per day and e-store Y gets 1 sale per day.

And now if Average Order Value e-store X is $10 and e-store Y $100 then this would mean both the store will generate same revenue of $100 even though e-store Y had less traffic to their store.

One of the better ways of generating more revenues for your e-store is by influencing the visiting customer to spend more on their purchases from your site.

So in order to attract customers to spend from your e-commerce site, it becomes quite imperative to track & better the Average Order Value (AOV) from your site.

Conversion Through Email-Opt in

No doubt, Email is the most profitable marketing channel for any e-commerce business even today. In the process, you will get to collect emails from your potential customers.

Having an email list of the customer gives you the ultimate ability to sell them your product over and over again. That too without needing to sweat too much.

Email Opt-in wedevs blog

There is both a manual and automated way of tracking the Email-opt in conversion rate. As a manual way, email marketing tool like MailChimp, MailPoet, etc would enable you to check your daily email opting-in list.

In the case of the automated way, one can take the help of Google analytics by including a tracking code in the Opt-in page of Thank You. And you will be able to track your conversion rate through such various ways of attaching an Email Opt-in option in your site in order to understand the overall sale opportunities through this method.

Hence it is quite essential to track down the Email-Opt in conversion rate from your e-commerce site.

Cart Abandonment Rate

Based on a recent report, almost 70% of the orders are being abandoned before the purchasing has been completed.

Some of the major reasons for cart abandonment involves the customer being too confused, an unexpected price being shown on checkout, no trust seals or security badge on the site, no transparent refund policy, the long registration process, etc.

Cart Abandonment Metrics wedevs blog

In order to reduce the cart abandonment, there are few tips that one can follow effectively like making sure there isn't much distraction while a customer is checking out, keeping the registration & checkout process as precise as possible, sending abandoned cart emails to retarget them or try remarketing to get them back to the cart.

Tools like Google Analytics have the option to track the shopping cart abandonment rate very precisely. And to measure the amount of cart abandonment of your e-commerce site and then try out various strategies to minimize it, you will need to analyze the cart abandoned rate through these analytical tools

Customer Life Time Value

Analyse customer lifetime value

This value indicates the amount of money an average customer has spent on your site in the lifetime.

So this means the more you are able to increase the customer average order value the more customer lifetime value will improve. And from a business point of view, it is also essential to maintain a healthy long term relationship with your customers.

The loyalty of your brand towards its customers will automatically help improve the customer lifetime value, in the long run, resulting in more sale from each average customer of your e-commerce store.

Moreover, the Customer Lifetime Value allows the e-commerce site owner to estimate the promotion expenses & determine the acquisition strategy for the future business plan.

So this is why tracking the analytics of CLV is highly essential in today's e-commerce or marketplace sites.

Customer Retention & Returning Customer Rate

One might argue that the business of an e-commerce site depends mostly on how you treat & attain your new customers. But to grow your business in the real sense, it is equally essential to give importance to your returning customer as well as its customer retention strategy.

Customer Retention rate wedevs blog

For any establish e-commerce site or a marketplace, being able to retain its old customer attracting the new ones is always a big challenge. Many businesses make the mistake of forgetting their old customers trying to get new ones. This results in a substantial loss in the long run.

As the loyal customers that get retained provide an e-commerce site the maximum sale all the time. This is why understanding and keeping a track of your lost and retained customer metrics play a vital role.

As it makes quite an impact on the success of an e-commerce project.

So it is safe to say that neglecting the data of customer retention & returning customer might not be a good idea after all.

Helpful Analytics Tools for Your E-Commerce Site

The number of analytical tools available in the market is endless. But not all of them are as effective as it promises to be.

Here are some of the most compelling tools for e-commerce analytics that can come in handy for anyone.

Website analytics tool wedevs blog

Google Analytics: A very easy to use web content analytical tool that helps tracks & reports insightful data about website and its traffic.

WooCommerce Conversion Tracking: It enables its user to retarget the visitors by finding out how the conversion is taking place on its connected WooCommerce site sending user-triggered events from their chosen ads platforms.

With this solution, you can connect your WordPress business site with the best Ad Platforms and increase conversions. You will be able to send user-triggered events from your eCommerce store instantly to your chosen ads platforms.

Yes, tracking user activities and generate leads is such easy with the solutions like WooCommerce Conversion Tracking.

Metrilo: An effective tool that provides valuable sales and marketing insights of the E-commerce site. It helps keep getting repeating sales to boost the growing business.

HumCommerce: A simple analytical tool that reports conversion and other e-commerce related useful data to help boost the business.

KissMetrics: Enables growth teams and active marketers to improve engagement, enhance retention & boosts conversions providing complete analytical insights of e-commerce sites.

What's More?

From the above details, guess we have already established the fact that tracking your E-Commerce analytics is an indispensable thing for any online business.

With the right analytics tool, collecting those small yet detailed data is easier than ever now. And using this data collected by the effective analytical tool, you are able to get a look at the behind the scene of your business progress.

Moreover, you get to boost your customer's buying experience as well as customize the recommendations for them.

Get the Right Tool to Analyze Your E-Commerce Analytics Better

In most e-commerce or multivendor marketplace sites, there are more settings to manage in the backend of the store. But all thanks to the built-in integrations that make the store management ever so easier.

WCT for WordPress

Tracking your site visitor's shopping activities like carting products, buying it or user registration through the user's chosen social or ads platforms like Facebook, Twitter, Google Adwords, etc. has become quite a popular trend in today's time.

In this regards, the most effective tool to use is the WooCommerce Conversion Tracking. As I already discussed, it simply triggers events to the chosen ads platform of users from their E-commerce store in order to retarget their customers.

It is also true that most integrations of analytics tools nowadays are full of features to optimize the performance of it. Even the movement of site visitor's mouse cursor can be tracked down providing in-depth analytical information about your site & design performance.

So if you want to retarget your visiting customers or attract new ones then the essentiality of using a suitable analytical tool in your e-store or online marketplace has no point of argument.

In this case, you can choose one from the above list or pick any other that best suits your website.

How important is e-commerce analytics, metrics, KPIs & its tools for a business website? Do let us know in the comment section below.

Best Reliable PayPal Alternatives for Your Business (Top 10 Paypal Alternatives Compared)

PayPal is the pioneer of payment solution for any business sites. But is there no other equally reliable alternatives to PayPal that can take its place? Well, the answer will depend on what you look for in a payment gateway for your personal or e-commerce site.

Also, there was a time when people never thought about going for any PayPal alternative. But over the years, with the advancement of payment solution providers, a good number of people already relies on a number of safer alternatives providing great support & features.

It's true that PayPal is still the most popular with a solid interface and the reason is due to people being used to it using it for years. Having said that, there is now some really effective payment solution alternative to PayPal that totally takes away the limelight away from PayPal with customer service, lower per transaction fee and even with a better feature-rich interface.

Moreover, in case you are running your e-commerce site or a multi-vendor marketplace, these alternatives to PayPal may come in real handy to make your payment process easier for your users.

So are you curious to know what other payment service making noise to be in the race against PayPal? Then keep reading this article. But before that let's find out why you might want to switch to one of these PayPal alternatives.

What Could Influence You to Get One of These Paypal Alternatives

Many PayPal alternatives cover most bases of payment solutions, starting from peer to peer funds transfer to mobile/in-store payments and more. Though it is true that most of the alternatives to PayPal comes with fewer payment solutions but it provides a better, faster and more cost-effective option.

So what could drive you to get one of these alternatives? Let's find out some of them.

Mostly, one would want to get a PayPal alternative due to its :-

  • User-friendliness
  • Economical Factor
  • Ease of online & mobile payments
  • In-store payments facility
  • Global PayPal Payment acceptance
  • Invoicing and recurring payment option
  • Direct peer-to-peer Payments capabilities

PayPal Alternatives That You Can Rely on 2019

Here, we have listed out the top 10 alternatives to Paypal for your business. Have a quick look at below list.

  1. GPay
  2. Braintree
  3. Payoneer
  4. Skrill
  5. Dwolla
  6. FastSpring
  7. Payza
  8. 2Checkout
  9. Stripe
  10. Amazon Pay

These are the best reliable Paypal alternatives of 2019. Now, let's jump to the main part.

GPay

GPay- Paypal alternative

Spending your money online is made simple and easy by GPay also famously know as Google Pay. It is indeed the best choice for your store when it comes to adding your debit or credit cards for online payments. GPay enables you to spend at the physical location when you add your cards to your phone.

Even though it is only limited to IOS and Android phones but sending out payments from your smartphones is its main feature. Moreover, it only takes a few moments to receive or send payment.

With having no extra charge for any transaction and a solid security system, GPay is certainly a revolutionary payment solution for every type of business.

Starting Transaction Fees: Zero

Braintree

Braintree weDevs blog

Now, this payment solution specializes mostly for payments made through mobile or web for your e-commerce business sites. Although PayPal owns Braintree which still works as an independent company competing fairly against PayPal right now. Its customer support is termed as a solid one and some personal finance features are also packaged with it.

Braintree is more suitable for merchant use.

Moreover, it supports great features like accepting credit card payment through a merchant account for global online & mobile businesses. Its other unique attributes include payment gateways, the recurring billing process, storing of credit card similar to Google Pay and more.

Starting Transaction Fees: 2.9%+ $0.30 per transaction

Payoneer

Payoneer weDevs blog

Available in more than 200 countries, Payoneer is the ideal choice for most online professionals such as freelancers or developers worldwide. It allows user online & peer to peer payment system to transfer money from anywhere in the world.

Its payment method is widely accepted with its processed transaction facility in more than 100 currencies.

Along with wire transfers, companies use Payoneer to receive payments from all around the world. The user of this platform is able to receive funds in different ways.

In addition, to make payments online, Payoneer provides you with a pre-paid Mastercard that is accepted and can be used anywhere in the world.

Moreover, it provides the option to make fund transfer through a local bank, global transfers or reloadable Payoneer credit card. Utilizing the Payoneer account, going into an ATM as well in brick & mortar shop is also possible.

In the global payment market, Payoneer has become the more popular choice for sending and receiving funds to and from customers & e-commerce marketplace.

Starting Transaction Fees: 3%

Skrill

Skrill wedevs blog

Previously known as MoneyBooker and based in the UK, Skrill is another compact alternative to PayPal that is slowly getting popular among the users in Europe. Its specialty is to be able to easily send money to an email Id of one Skrill user to another.

Moreover, it enables a user to withdraw money through their bank account, debit/credit card, etc. What's more fascinating is that it allows instant withdrawal into the bank account of the receiver.

Currently, it supports in over 200 countries in 40+ currencies. And if you are into online gambling, you will be able to use Skrill to receive payment something you can't do with PayPal. More importantly, it possesses top-level security with wide acceptance worldwide.

The merchant level fees are low with comparatively lower transaction fees globally. The money you receive can be sent immediately to a debit card for it to be used anywhere to make purchases including withdrawal of money through ATM booth.

Starting Transaction Fees: 2.9%+ $0.30 per transaction

Dwolla

Dwolla wedevs blog

Specialized for bank transfers or Automated Clearing House (ACH) payments, Dwolla is another well-known PayPal alternatives that enable you to send money through internet hassle-free. Any normal user is able to make payments online with it while using the same platform business people can conveniently send and receive money from anywhere in the world.

Moreover, money can be sent to Businesses, LinkedIn, Facebook, Twitter followers, emails, phone numbers that accept Dwolla as their payment system.

In case you are looking to make payment in bulk, there is a service called Dwolla MassPay where users can make thousands of payments at the same time. This feature is really useful in case you are running an e-commerce marketplace.

The best part is the transaction fee never really exceeds $0.25 irrespective of the amount being sent. The tools of this brand are powerful yet easy to use. It comes with a flexible API to get access to ACH payments quicker.

Facilities like sending, receiving and requesting funds are free, while other premium services like next day transfer, white label, and higher limits are available for a fixed monthly flat rate.

Starting Transaction Fees: $0.25

FastSpring

FastSpring wedevs blog

Vowing itself to provide fast and effortless payment, FastSpring tries to ensure its user to have a pleasant experience while collecting any electronic payments on the sold goods or services. Even without any merchant account, this payment platform enables the feature of letting you sell online.

Get instant international reach & global distribution with just a single integration of FastSpring Payment solution for your e-Commerce sites or Multi-vendor marketplace

Expand endless opportunities with payment option by accepting multiple cards types from the clients in order to improve both customer satisfaction and sales. With a simplified execution effectively handle all your refunds, remittance, and any other settlement payments.

The solution comes with an intelligent payment routing option so that you can collect payment on every order no matter wherever it happens. Its e-commerce and multi-vendor marketplace payment solution comes with fraud protection and security. Moreover, it provides service by maintaining compliance with PCI and local law.

Starting Transaction Fees: 8.9% and 5.9%+$0.95

Payza

Payza wedevs blog

This one right here is another power pact PayPal alternative for businesses that provides an effortless option to accept bank accounts and credit card payments. Not just that, it even accepts Bitcoin.

It has a flexible loading and withdrawal option that enables you to get your money faster, cheaper and easier. It also comes with Payza E-wallet with which you can easily add or withdraw money just by choosing your desired payment method.

With Payza anyone sends their money via email fast and absolutely free. Get to send your money securely without sharing any personal information with anyone. You can even request for funds to your friends and family without any hassle.

It also has local payment options that enable you to make it convenient for you to make a transaction in your own locality. With Payza's local remittance platform SimplySendBD, get to send money to your country at a very affordable cost.

The payment solution currently supports 25+ currencies worldwide and this payment solution certainly comes across as a great alternative to PayPal simply due to it's secured, convenient and easy to the user payment platform.

Starting Transaction Fees: $1.99+$0.25

2checkout

2checkout wedevs blog

This payment solution works as a partial alternative to PayPal mostly because it doesn't allow its user to transfer money among them. It is more suitable for processing transaction for merchants when they sell items. Simply combine a merchant account with a payment gateway to receive payment made with credit cards and PayPal.

Currently, around eight payment method supports 2checkout including Visa, Mastercard, PayPal to name a few.

Easily set up a recurring billing option for customers and its other highlighted features include international payment and a solid shopping cart. At the moment its service is available in more than 200 international markets in 87 currencies with over 15 languages. Its pricing depends on the country you are living in. It comes with advanced security and fraud protection feature for each transaction.

For WooCommerce or Online Multi-vendor Marketplace, it has a dedicated API based service. This provides a payment module that easily integrates with its inline checkout.

Moreover, it consists of a number of customizable payment checkout option with a branded, mobile-friendly and localized payment service.

Starting Transaction Fees: 2.9%+$0.30

Stripe

Stripe wedevs blog

This is probably one of the best alternatives to PayPal there is. In terms of mobile and online payments, Stripe is leading its way into becoming a leading payment solution compared to PayPal. It gives tough competition PayPal in terms of global payment process with its highly customizable and in-app based payment solution.

Stripe consists of no account fees and like most complete all-in-one payment solution it offers a simple payment processing fee of just 2.9%+$0.30/per transaction. Unlike PayPal, for different types of transactions, it doesn't offer a various range of fees either.

Even for international clients, the payment solution Stripe excels in global payment processing. The solution is indeed a solid and secured one that easily integrates with any multi-vendor marketplace or e-commerce business sites.

Starting Transaction Fees: $0.30

Bonus: What's More?

Amazon Pay:

Amazon Pay wedevs blog

This payment solution comes from the marketplace giant Amazon.com. The process of payment is quite similar to PayPal. Moreover, it is one of the leading ones when it comes to letting the customer checkout from an online store. The payments made and the checkout process is much faster than most other regular payment platforms. Also, it has all the necessary user detail already stored to it beforehand, kinda like how the login is done with Facebook.

Starting Transaction Fee: 2.9%+$0.30

Pick The Alternatives that Best Suit Your Business

A few years back, it used to make complete sense when someone is still hesitant to move away from using PayPal to its alternatives due to its compatibility concern. But now those issues are all resolved and people can actually use some really reliable solution to complete their regular transactions living in different parts of the world.

But picking the right platform is highly essential when it comes to making payment online securely. Moreover, PayPal tasted its share of difficulty with a number of lawsuits being called upon them. But it doesn't mean we are asking to totally refrain yourself from using PayPal on your site. But sometimes trying out something new with some better features at a less price is never a bad idea after all.

If you ask me at the end of the day you would certainly end up saving a ton of money.

Most of the alternatives that we talked about here certainly fit up well enough for your e-commerce site. You can use them for your personal sites as well. The security function in all these payment solutions is top-notch. So you won't need to worry about your privacy & security regarding completing your online transaction anymore. And if you ask for my suggestion, then go for Skrill or Dwolla.

But if you are looking for a direct replacement of PayPal. And to perform the country based transaction you may want to try out 2checkout. Stripe and others for secured e-commerce or marketplace transactions.

And in case you are a WooCommerce site user and looking to turn it into a multi-vendor marketplace to use services like Stripe, PayPal, etc without a hitch then you may want to try the-

Best WooCommerce Multi-vendor Marketplace Builder Solution→

Which alternative to PayPal did you find most suitable for your business? Do share with us in the comments section below!