Starting an eCommerce website doesn't help you propel the products on to the market and get it popular. You need to strategize your approach to get your products online. Google Shopping is gaining momentum among retailers to be the catalyst in promoting their products online.
Hence to keep your business growing it is important to work on how to get your products online. Google Shopping, with the help of the Google Merchant Center, is lending a hand of help to promote small and big retailers and establish their online presence.
In order to get your products online, you have to first create an account with Google Merchant Center and upload your products. In the case of a WooCommerce store, you can make use of the WooCommerce Google Shopping feed generator plugin and then pave way for the products to Google Shopping.
How Does Google Shopping Help to Kickstart Your eCommerce Sales
Google Shopping is indeed the key to marketing your products and reaching out to the right audience. Your shopping campaigns are assisted by Google Product Feeds that are uploaded to the Google Merchant Center and the Googe Ads, which helps you strategically decide upon the target audience.
When someone is looking for your product on Google, if you want them to see your product on top then you must be aware of how it is happening. If you look out for strategies, then partly it is with the proper utilization of Google Ads and the rest depends on what information you have fed to Google Shopping, via Google Merchant Center.
Your WooCommerce store data is imported to the Google Merchant Center using methods and formats mentioned in the Google Merchant Center.
Here are some important points to remember when you upload your google product feeds:
The product feed must be up-to-date.
No erroneous information must be included.
Images and data must be accurate and give the right idea about the product.
The feed must adhere to the rules provided by the Google Merchant Center.
Hence in order to generate an error-free Google Product Feed, it is important to make use of a plugin that helps to do it. And there are lots of WooCommerce Google Shopping feed plugins out there.
If you look up, there are plenty available in the market. Let us take a look at a few of the free Google Product Feed plugins available:
ELEX WooCommerce Google Product Feed plugin
ELEX Google Product Feed free plugin is one of the popular free Google Product feed plugins that helps to upload the basic feeds into the Google Merchant Center. The plugin helps to generate an XML file and then upload it to the Google Merchant Center.
The free version does not include product variations though. But the plugin is most suited for retailers who want to make use of the Google product feed to enter Google shopping.
The premium version of the plugin ELEX WooCommerce Google Shopping feed has many more features.
WooCommerce Product Feed Manager
WooCommerce Product Feed Manager is a very basic free version of the WoCommerce Product Feed Manager Pro. The plugin helps to generate a feed for various channels like Amazon, Bing, Google Shopping, etc.
The best part about the plugin is its auto-sync feature with Google Shopping. The plugin also has effective category mapping and extensive filter options to include or exclude certain data.
Moreover, scheduled updates let you keep the data up-to-date.
WooCommerce Product Feed for Google, Bing, eBay and Many More
An ideal free Google Product Feed plugin, this one from WebAppick can create feeds for multiple channels. Like eBay, Bing and much more apart from Google Shopping. You can sync the shopping feed via HTTP or FTP to different shopping engines and keep the data updated.
The free version does not permit Bundled products and composite ones though. Which is again included in the premium version of the plugin. It also supports more than one hundred merchant sites. The plugin is quite responsive and fast. It's one of the best WooCommerce Google Shopping feed plugins.
Product Feed PRO for WooCommerce
Get your products on to different shopping engines in minutes with the help of this plugin. The Product Feed Pro for WooCommerce plugin helps not only to generate product feeds for Google Shopping but also contains 100 plus templates. Those support the comparison of products across search engines and marketplaces.
An unlimited number of products can be uploaded with advanced category mapping. And rule-based mapping for supporting various conditional statements for better visibility of products.
Looking forward to WooCommerce Google Shopping Feed Plugins
The above ones are the list of popular WooCommerce Google Product Feed plugins. These will help you generate error-free Google Product feeds for Google Shopping. Once you generate your Google Shopping feeds, it is uploaded to the Google Merchant Center.
With effective planning and managing of Google Adwords, the target markets are obtained. Wherein your products are displayed and marketed for bringing in higher conversion rates.
The rapid growth of internet users and the immense development of social media diminishes all the geographical borders. Now everyone is connected with together regardless of their social status, age, profession or geography. This concept of globalization made Online Business popular over the last few years.
Moreover, it's remarkably inexpensive and easy to start an online business if you have dedicated internet service. Sometimes it needs even less than $100 (the cost of purchasing a domain name and hosting service) to establish an online business site.
Moreover, nowadays if you own a multi-vendor marketplace then even you can earn money from your own eShop without having any products of your own in it. Hence, it can be a great idea to establish an eCommerce platform where many different sellers will upload their products. And you can earn a certain percentage of commission from each sale.
Today we will show you how to build a WooCommerce marketplace for used electronics with Dokan. Most amazingly it requires no prior knowledge and less than 30 minutes.
Why Build Your Own WooCommerce Marketplace Business
An online marketplace allows you to reach millions of customers around the globe. The increasing popularity of e-commerce business and online sales provoke more and more people to create a Marketplace on different niches. Moreover, customers also love to purchase on the marketplace as they get plenty of options to choose from.
According to a recent study, in 2018, 1.8 billion people have spent $2.86 trillion in online shopping. There are more than 3 million online stores available at this time, but around 63% of them also sell in various marketplaces. Global e-commerce sales are expected to reach $4.8 trillion by 2021.
The survey of 6,000 consumers conducted by Salesforce and Publicis.Sapient stated that repeat customers prefer to shop from the online marketplace over the brands. It shows buyers feel safer to spend their money in a broad marketplace like Amazon. With WordPress, it's not anymore a professional's job only to create a site like Amazon.
So, you can also build an Amazon-like platform on your own. However, it must be easy to use for brands and retailers well. Also, you should focus on ensuring better customer experience so that they come back to your shop again and again.
Why Design Your WooCommerce Marketplace with Dokan?
People always love to enjoy an easy solution with maximum output and less hassle. This is the reason WordPress has grown so much in popularity and powers more than 33% of all websites globally. Moreover, you can add almost any functionality to your site, with no coding or technical knowledge.
There are tons of free plugins, that you can use without shelling out any cash, or you can opt for premium subscription.
If you have a WordPress site, then you can easily own an Online Marketplace like eBay or Amazon within a day only. With Dokan you get to turn your WooCommerce site into a full-fledged multi-vendor marketplace in less than 30 minutes.
Furthermore, you will get all the functionalities at your fingertips to run your business smoothly. With Dokan you can save hundreds of work hours while creating an online WooCommerce marketplace.
Dokan is the no. 1 open-source Multi Vendor Solution with 30000+ active installations around the world.
Dokan has unique features like:
Best frontend experience
Easiest configuration option
Supports 20+ modules
24/7 Customer support
Compatible with any WooCommerce themes
By following some easy steps you can start earning from your online marketplace right away.
So, it clearly shows that you require only a few resources and effort to create a used electronics online store with Dokan in WordPress.
This unique feature allows vendors to sell other vendors' products. They can add a product from another vendor's store to their own store with a single click. Furthermore, they have the flexibility to customize the product details as their liking.
At the same time, customers can go through all the same products that the vendors are selling and compare each price from the product page. This will let consumers buy a product with the best price.
Now let us describe how to configure and build a used electronics marketplace using Dokan's Single Product Multivendor Module.
Prerequisites for Launching a Used Electronics Site
Dokan Free and Pro: Now you have to install Dokan to turn your single store into a multi-vendor marketplace. To unlock all the advanced features you can simply get the Dokan Pro with a 100% money-back guarantee & customer satisfaction.
Active Dokan Single Product Multiple Vendor Module: Now, navigate to WordPress Admin Dashboard → Dokan → Modules.
Click on the toggle button beside Single Product Multiple Vendor to activate the module as shown below.
An Appropriate Theme for Dokan: Most amazingly, Dokan works well with almost all the popular WooCommerce themes available in the market. So, you have the flexibility to choose a theme that fits your business. You can check all the Dokan Compatible Themes.
However, the theme must be easy for both vendors and buyers to surf and conduct other transactions.
How to Create a Used Electronics Online Platform Using Dokan
Now, you have all the components in your hands to build your first multi-vendor marketplace for used electronics. Before proceeding, configure your Dokan plugin with all the essential settings as below:
Here you can optimize your marketplace as per your brand requirements. It helps you to operate your business seamlessly. After that, you are free to design your own Marketplace Website using Dokan.
General Settings for Single Product Multiple Vendor
Navigate to your WordPress Admin Dashboard → Dokan → Settings → Single Product MultiVendor. Then, Click on the checkbox beside to Enable Single Product Multiple-Vendor.
Now, you can change the default content of the “Sell Item Button Text” and “Available Vendor Display Area” title.
To change the ‘Sell Item Button Text', type over the given field. It has the default text “Sell This Item”.You can change it as per your preference.
Here we have set the text as “Sell This Product Now!”.
This is how vendors will view the button for a product from the store.
You can also change the text for Available Vendor Display Area Title as you desire. To do this, simply write your desired text over the given field. It has the default text “Other Available Vendors”.
Here we have set the text as “Buy this product from these vendors”.
So, above you can see how the button will appear in the store. Vendors can see the list of all other vendors selling the same product:
You can also choose where you want to display the available vendor's list. For this you have to select the desired option from the drop-down menu given for Available Vendor Section Display Position:
Store-end View for Vendors
All the configuration has been done from the admin. Now, when a visitor will visit any product from another vendor, s/he will see a new button “Sell This Product Now!”.
When you click on this button, a new product will be created for your store and you can edit its details as per its specifications.
Store-end View for Customers
Now when a customer visits your marketplace and clicks on a product a pop-up window will appear. And then they can see the product's details along with the other vendor's names who sell the same product.
As a result, the customer will get a fair chance to compare among all the vendor's offers. It will help them to acquire the best deal at the cheapest price.
Furthermore, with this advanced feature of Dokan, you can gain your customer's trust very quickly. It will uplift the customer acquisition and retention rate at a rapid pace.
With the latest update of Dokan, now the admin can assign a single product to multiple vendors very easily from his/her dashboard. Also, you can employ a set of conditions before allowing the vendors to sell other vendors' products.
Check this documentation to get all the available features of the Dokan Single Product Multiple Vendor. However, for better visibility of your site on the search engine, you should implement proper SEO tactics. It will help you to grow your Marketplace Website faster.
Note: Admin can set up his/her own store and sell products if s/he has any products and services to sell.
Dokan Empowers Your WooCommerce Marketplace with Ease
WordPress makes it easy as pie to build an effective eCommerce Marketplace with interactive plugins. Dokan has all the components to make your journey smooth and efficient. However, you need a strong marketing strategy to reach your target audience. It will improve your brand value. Also, you will get more commission as the sales increase.
Even without being a professional, with Dokan you can develop a highly functional WooCommerce marketplace in a single day. It allows you to bring plenty of related service providers on the same platform. And earn money with a commission from each sale.
Nevertheless, WordPress page builder-Elementor makes the web development process easy than ever. Therefore, you can build a Professional Marketplace With Elementor & Dokan without any prior knowledge and coding. Thus, it makes the journey more effortless from developing a marketplace site to earning money.
Video marketing has become an integral part of any Digital Marketing strategy in recent times. The reason behind is its effectiveness. Videos can boost interaction, action, and usability far better than images. Therefore video marketing for eCommerce sites has now become a necessity.
If pictures say 1000 words then Videos are….Priceless
If you are not harnessing the power of video marketing then you are missing out on the chance to get more engagement on your eCommerce site.
Having said that, you will need videos because
Videos boost conversion rates and sales
Videos are more informative and educating than images
It shows great ROI
Videos help to build brand trust
Video gives a clear message about the products
Google loves videos, which means Search Engine Optimization.
Video Marketing allows you to tell a story about your products and therefore creating engagement with your clients in a unique way. You can easily demonstrate what your product is all about in a short video. That is quite impossible with an image unless you create a really descriptive image which is time-consuming.
This is exactly why video marketing for eCommerce sites will add extra brand value. Also, video marketing will go a long way for small to medium businesses.
You may have grasped the concept of the importance of Video Marketing. Therefore, without boring you with more facts on the importance of it, let us talk about how video marketing will help you.
How Video Marketing for Your eCommerce Site Can Create more Engagement
Video is one of the most versatile and profitable digital marketing tools out there. So it is no surprise that video marketing is dominating as one of the strongest content marketing strategies.
In this section, we are going to discuss how video marketing can create more engagement. Ok, let us see.
Skyrocket Your Conversion And Sales
Video Marketing can make you some serious money. That is not surprising at all, because vision is our most dominant sense. So if pictures can boost engagement massively think about what videos can do.
We love binge-watching because our brain process videos 60000 times faster than text.
Time is valuable because a user spends about 0.05 seconds to form an opinion about you. So if you keep the user longer the chances will increase of forming a positive opinion.
Build Trust with Video Marketing for eCommerce Site
If you can provide good quality videos ultimately it will result in building trust with your clients.
58% of people believe that company with product videos can be trusted
Videos mean that you are confident about your product. When a customer buys a product online they put their trust in the company to deliver on their words. In most of the case, they only buy products only seeing the pictures. And pictures often leave dissatisfaction.
However, if there is a video on the product, then the customers will know you are confident about your product and buy it without much doubt.
Videos for eCommerce Site-Rank High on Google
If you are into marketing, then you obviously know about Search Engine Optimization (SEO). That means if people search by your product name, then your site will come on top of the search bar.
But that will only happen if your site is Search Engine optimized. That is why video is important. You’re about 53 times more likely to show up first on Google if you have a video embedded on your website.
I don't think I need to say more about why you need video marketing.
Tips to Create Engaging Videos for Your Products
Well, we talked about how video can create more engagement. But that doesn't mean any kind of video will do the trick. You need to use some proven tricks so that the videos you create are attracting interest from the visitors. Here are some tips you can follow.
1. Make Your Video Short & Entertaining
Time is very important nowadays. People have lots of things to do in a very short time. So, if your video is long and stretched out then they will lose interest pretty quickly.
Your video must be short, explanatory however in the meantime interesting.
If you can crack this combination then your videos must create engagement.
2. Show Clear Objective
You need to have a clear goal in mind if you want to produce meaningful and interesting videos. With clear goals set, it becomes easy to design and direct videos. And if the design and direction are clear then the video will be smooth and will be interesting for the viewers.
3. Try Including Voice & Texts
A video without words or voice is just pictures in motion without any meaning
That is why try to include voices that will take the user through the process quite smoothly. If you can not include voices make sure you include meaningful texts that will give the user guidance as to what is happening in the video.
In case of words or texts try to use animations so that the words do not make the video boring.
4. Invest In Quality
Suppose you have spent 3 hours making a video, but at the end of the day it has poor quality. Users will become irritated once they see the poor quality of the videos. Eventually driving them away.
So don't back down from investing in quality. Try to use efficient and premium tools that will create great videos with crystal clear resolution.
You can use the tools like,
Adobe Premiere Pro CC
Apple Final Cut Pro X
Adobe Premiere Elements
Bonus Tips For Video Makers
When you are creating videos you should keep in mind that these types of videos will gain more engagement.
Product Close-Up videos
How To Use It Tutorial videos
Video Marketing has already become one of the talked about marketing strategies. Video is engaging. It gives users a better understanding of how the product works.
If we talk about some video marketing stats, Video drives a 157% increase in organic traffic from SERPs. Which is a lot? 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. These are the only a handful of examples.
So, Video Marketing for eCommerce sites is very much encouraged. Create more videos to get more traffic on your sites.
It is pretty evident that the e-commerce and online marketplace business is booming and being multiplied to a big number in the last decade or so. Stats suggest that by 2020, the sales via online e-commerce stores are expected to increase by around 80%. Every day more and more people are getting interested in launching their own marketplace. But getting too excited about this rising trend of e-commerce business to start an online marketplace without having the proper idea of its business model for e-commerce to follow may just backfire greatly.
The good news is when you are planning your startup for e-commerce business, you get plenty of business models of e-commerce in front of you. And you just need to identify the best-suited model for your e-commerce business.
Quite certainly you would want to choose a business model that provides the best in your level of experience in terms of your budget, risk & time management.
Now you might have a skillful team that has a solid marketing strategy for your e-commerce business but a team without the right business model to run an e-commerce site will always fall behind and every chance of failing sooner or later. This will also act as a hindering force into the future growth of your e-commerce business.
So since being able to decide which business model would be suitable for the e-commerce or online marketplace is highly essential so therefore this post will discuss the fundamentals of the e-commerce business model and the trending business model for the e-commerce marketplace of 2020.
Hopefully, by the end of this post, you will be enlightened with the right knowledge of your business model establishment for your e-commerce store. So let's start by discussing the business models classification that is commonly used nowadays in all e-commerce businesses.
Classification of Available Business Models for E-commerce
As you plan to set up your e-commerce business, there is this common question that you need to ask yourself. Who are your clients that you are selling to?
Now on the occasion of launching your e-commerce site, at that point in time, you are considered as a ‘Business' and the people you are selling to would be termed as ‘Customer'. And essentially all e-commerce sites operate as Business to Customer (B2C) or Business to Business (B2B) model. So ideally this means your consumers are either general customers or other business organizations. But these are not the only business models for e-commerce that gets used nowadays. The other more commonly used e-commerce business models are:
Moreover, there are also other well-known business classification models like Business to Government (B2G) and Customer to Government (C2G).
Now lets quickly take an overview of the advantages and disadvantages of the above business models for e-commerce.
Types of products to sell
Now the best part of establishing an online store is that you can sell virtually anything you want. If you are new at this then it is better to start selling with a small range of products. But are you sure about the types of products you are looking to sell from your e-commerce site? In order to sell online effectively, you would need to know what are the types of products that you can sell from your online store or marketplace. So what kind of product you can look forward to selling online? Let's know about that a little better below.
Physical Products: Any type of goods that you can physically touch or feel such as clothing items, electronic devices, merchandises etc. that you anyone find online or in brick & mortar store is known as a physical product. Moreover, selling this type of product from your online store requires at least one shipping method to be implemented in it. In order to produce a physical product, you might require to have a warehouse, factories or hire a number of employees. Some of the common examples of the physical products include Apparels, Ornaments, Mobile Phones, Beauty Products, Video Games, Artwork etc.
Digital Products: This type of product is really easy to distribute in comparison to physical products and others. it is also significantly way more sustainable which makes it simpler to replicate or create. No material, staff or manufacturing warehouse required. Anyone with just a few devices is able to generate a digital product and get it up for selling. Some of the most popular forms of the digital product include Software & web-based application, Music & Audio, Videos, E-book, Photograph/Images, Courses, Digital Artwork, Tickets etc.
Service-Based: If you have a group of people that are specialized in providing various types of services than you can easily offer those services from your e-commerce site. So this means any type of human served services that are offered to the customer online including the option to visit the client's home to provide their services is know to be service-based sellable items. These types of services include services provided by Drivers, Carpenters, Home Cleaners, Home Appliance Repairing services etc.
Trending E-Commerce marketplace business models of 2020
For beginners in the e-commerce business, dropshipping has become quite a developed retail fulfillment form of trade. With zero or minimal capital, this model even enables businesses to sell and market their products online with no stocking inventory. Once the orders are placed by the consumers, it then ships the products directly to consumers right after they have bought it from the suppliers.
Moreover, the benefits of dropshipping include:
No need to rent any space for warehouse or pay for stock management, packing & shipping products, inventory tracking or return handling.
Anyone can start with minimum budget and scale up later on once they are a little stable and out of financial risk.
In this mode of business, no need to shed your sweat thinking about the inventory or manufacturing and the management of fulfillment.
One can easily invest their resources into its customer service, marketing, sales tactics, site design, etc.
This form of the business model allows the e-commerce business owner to buy products in large quantities and at a discounted or wholesale rate. In the beginning, this mode of business was more suitable for B2B but thanks to the immense growth of the internet, now even C2C and B2C type of traders also practices this way of trading.
The popularity of wholesale business processes in an e-commerce store is rising faster than our expectations. Through modern sales channels like telemarketing, advertising agency, trade shows or influencer marketing for wholesale e-commerce requires enormous efforts in order to secure the business partners.
White label trading has become quite a common form of business nowadays. This type of business means one company is given the responsibility to manufacture the products and then another company gets to promote and distribute them. Nowadays many influencers do such business, where they sell-off white-labeled items through their popular social networking channels.
The major benefits of this kind of trade are that the business person doesn't require to look after the manufacturing and the quality of the product. As these are handled by the production house. But they had to face the immense competition in the market. Moreover, the white-label traders are only responsible for the design of the package, not the specification or its quality. So it all depends on their marketing plan and distributing method that differentiates them from their competitors in terms of their USP.
But one difficulty that most white-label vendors face is the management of its inventory. As a reselling business agent, it becomes really tough for them to predict the demand for those white label products unless they are totally aware of its demand and supply stats from the manufacturing company. Also, many dealers set an order limit to achieve their overall production goal. And misjudging the inventory for the white-label business owners just leave them with large pile unsold products.
There are many e-commerce or online marketplace business owner who has great innovative ideas about introducing new items to the market. But they don't have the manufacturing capacity or its relevant resources. So for those types of traders, the private labeling model works as an ideal form of business. Here they are able to make a certain amount of order to a certain manufacturing company and then they label those products privately with the label of their choice to sell it.
Mostly, the products with a privately labeled badge stay separated from their competitors and are developed, marketed or sold by the same company. It also holds the right to sell them under any private brand. Moreover, it gets to decide the specification, production quantity, design, etc. And since they are the sole seller of these unique products, therefore, these products have the potential of creating quite a demand hype among the new customers.
More precisely, they even set their own prices based on market research & demand. The operation and production cost is controlled by the brand company hence they are able to keep the cost of goods sold under check. This is the reason private label commercial products can enjoy a huge margin in profits being the only seller on the market.
Now, this form of business model is quite comparable to dropshipping and deals with customers who are looking for custom-made stuff. Mostly customer-designed items like t-shirts, hoodies, mugs, photo frames, phone covers, canvases etc are the main selling goods that fall in its categories. So when someone orders these products, there is this third-party printing manufacturer who nicely prints the chosen design by the customer and then packs it professionally with brand logos to directly deliver it to them.
Moreover, its benefits are quite relatable to that of dropshipping like no upfront fund is required including minimal risk in business. As orders are shipped the print-on-demand business only makes payment to the third-party vendor. Moreover, the inventory and the order are also managed and automated by this same third-party vendors. Quite a risk-free business model to say the least.
This is a business model that allows the customer to subscribe to a service for a certain period of time, more precisely through some Monthly or Annual plan. Once the subscription plan expires, the user can either renew the plan as per the company policy to continue further or cancel it completely if they find it unuseful to their business cause.
This form of business model has a number of advantages that makes it quite alluring for the e-commerce business setups. Its benefits include reduced cart abandonment with improved customer satisfaction and loyalty rates. Moreover, the delivery and inventor planning can also be done in advance in this mode of business. This enables the business owner to have a high margin of profit lowering the risk of inventory misjudgment.
WP ERP is a good example of a subscription-based plugin seller website. The site sells a yearly subscription plan for its complete business management solution for small to medium-sized businesses.
Picking the right business model is highly essential when you are looking for sustainable e-commerce business growth & success. Now that you have a clear idea about all the favorable business models for e-commerce/online marketplace sites so, therefore, it becomes extremely imperative for you to find out the type of business model that would best suit your business setups basing on the kind of business you are currently doing. Hopefully, the business models discussed above would help you realize the model you are looking for to implement in your e-commerce/marketplace settings at the moment. So best of luck with that.
Moreover, nowadays many e-commerce business owners are looking to turn their single seller site into a multi-vendor marketplace. For them also, it is quite important to pick the right online marketplace business model and even more important is to be able to pick a reliable and compact multi-vendor marketplace solution to achieve their desired success in this field.
Pick the right Business Model & Marketplace Platform for Your E-Commerce Success
Choosing your best business model for your e-commerce or online marketplace can be quiet challenging sometimes. Moreover, implementing and adapting to the business model is an even bigger hurdle to overcome. Especially when you are new in the business of e-commerce, your strongest chance of being successful in this regard would always depend on how well your business model fits with your business process, target audiences, capabilities, and available resources.
Moreover, in case you have already picked the perfect business model but you are using a marketplace platform that doesn't meet most of your business demands. So will you still be able to succeed with the excellent business model that you have? Certainly not. So choosing your business model is as important as choosing the right marketplace solution for the expected growth of your e-commerce business.
Now in case you are relatively new at e-commerce business and looking to set up an easy-to-use multi-vendor marketplace site of your own then there is this highly rated top selling multi-seller marketplace solution, Dokan Multi-vendor Marketplace plugin for your WooCommerce based e-commerce site.
Dokan Marketplace for WooCommerce enables its users to allow multiple vendors to sell their products seamlessly from the same site. As the owner of the marketplace, you can just simply manage your vendors from the backend and earn commission set by you for each product sold by your registered vendors on your marketplace site. It is as simple as that. Money making has never been so easier. Want to have a better idea of how Dokan works? Then
“Data Analysis! Data Analysis!” – This chant has been a pretty buzzword in everything nowadays. Just like in other areas, it is equally important in the eCommerce arena too.
When we are talking about data analysis, we are also talking about automation and artificial intelligence. If you are yet to streamline your marketing strategy with proper data analysis then you are going to lose the ground as opposed to your competitors.
So, to thrive in the competitive marketing landscape, you should start to analyze big data and take automated actions in the smartest way.
Now, let's discover how a Data-Driven Marketing strategy can lift up your business in no time.
How Data-Driven Marketing Can Give Your Business a Boost?
If you had an extra budget for marketing, where would you spend that extra money? Well, According to Smart insights,
If given an extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said they would spend on search, social and additional headcount!
Really gone are the days when customers came straight to a trusted online store and purchased their desired products. These days, customers do huge research before coming to your store to make an informed decision.
Below are the ways data-driven marketing can help give your business a boost:
Minimize Marketing Costs through Better Targeted Ads
The concept of targeted ads has already flourished in the digital marketing world. In this case, you can select the demographic properties like sex, age, geo-location, and many more so that you can only target the relevant people.
This greatly enables you to cut the marketing costs and thus allows you to achieve the highest possible (ROI).
Increased Up-sales & Cross-sales
When the visitors hover here and there on your eCommerce website, they also look for alternative products and the available accessories of those products.
As an online business person, you have to track and analyze these user data. But it becomes next to impossible to manually collect and analyze these data to recommend them better alternatives and accessories for those products.
Fortunately, with some advanced eCommerce tracking tool, you can track these visitors' behaviors. And based on these behaviors, you can suggest them better alternative products to upsell or the accessories to increase cross-sales.
Suggest Promo Codes & Coupons
You can also show promo codes or coupons only to the website account holders who are frequently seeing a particular product, adding to cart but not making any purchase.
By collecting the data regarding such customers, you can offer them promo codes or coupons right in their inbox or target them with relevant advertisements (or, ads).
Create Better Product through Research
66% of products fail within the first two years and 80% of new products stay on the shelves for less than two years.
This is why you have to make better products through extensive research. But, the better product does not mean that you always have to increase the functionalities or give extra services. The success of your product hinges on the need of your customers.
That means you have to design your products according to the customer requirements.
For example, if your antivirus software can detect and delete malware and viruses significantly faster than the other available antivirus software then your customers might think that your software is not actually working and thus they can switch to different solutions.
This is why you need to collect data from your customers. You can simply ask them to give feedback in different ways asking them “How can we improve our product?”.
By analyzing these data, you can shape your products exactly the way your customers want.
Better Email Marketing
None can deny the importance of E-mail marketing. Whether it is to share emails or to share offers or news email is the utmost important thing. SmartInsights reveal that the average,
Email open rate should be between 15-25%.
Click-through rate should be about 2.5%.
Click-to-open rate should be between 20-30%.
You can use this standard data to measure the effectiveness of your email marketing campaign. Using advanced email marketing tools like MailPoet or weMail, or any other tool to gauge your email marketing data.
Retarget Lost Customers
In eCommerce, a lot of customers will just move hither and thither on your website. And they will eventually quit from your store without purchasing any product.
Fortunately, you can prod these users to make a purchase by showing them retargeting advertisements.
If you are using WooCommerce as the eCommerce platform then you can use the WooCommerce Conversion Tracking to track customer data like visitors who added to cart, visitors who added to the wishlist, visitors who made a purchase and so forth.
You can later use these data to retarget them by using Google, Facebook, Twitter or Microsoft Ads and so on.
Increase Conversions with A/B Testing or Split Testing
If you are talking about data-driven marketing, you can't deny the data derived from the A/B testing or split testing. The form of split testing covers a broad spectrum of your campaigns ranging from the Social Media Marketing, Sales Funnel, Email Marketing, SEO and so many more.
After conducting A/B testing, you can select the best performing test from two or more different sets of data. As a result, you can optimize your conversions the best way.
Manage Customers with Data
No matter how big or small your business is, what matters the most is your customers' satisfaction. Because they are the king and they are what make up your product!
An angry customer will spread all the bad experiences with other potential customers. And this way they will kill your marketing strategy.
To maintain a sound relationship with your customers, you will have to collect data about your customers, store them safely and restore them when needed.
It is also possible to make real-time pricing just like Uber does. By using the real-time online application, you can collect data like customer orders and thus automatically calculate the optimized pricing.
Analyzing these big data allows you to gain more granular insights and makes your business more agile in the case of an abrupt change of demand and supply.
Predictive Analytics is important to forecast what will happen in the future based on historical data. By analyzing big data, algorithms, and machine learning, a tool can predict business outcomes.
By using predictive analysis you can identify different patterns and thus you will be able to identify frauds, optimize marketing campaigns, improve operation and reduce risks.
To make a difference, you can't deny the importance of data-driven marketing. And if you are doubtful about the high cost to put the artificially intelligent data-driven tools into action, then we would say that these tools come only a fraction of the traditional marketing costs.
Finally, data is the king for any upcoming marketing strategy and if you are late to the party, then I would recommend you to join as early as possible.
A modern, responsive and stylist theme can scream your brand loudly to the globe. Nowadays it's very natural to get confused picking the right WordPress marketplace theme for your online business as you have a wide range of free and paid options in-front of you. But it's important to choose the theme carefully that can match your business scheme and satisfy other functionalities.
For an eShop, outlook matters a lot to attract their consumers and drive massive traffic to the site. It is also important to keep the site browsing smooth and simple that customers can transaction easily.
As an online business owner, you should know how to choose the best WordPress theme that will give a better user experience within 15 seconds to your visitors.
In order to transform your WordPress site into a customizable eCommerce store, WooCommerce is the best plugin option. It is easy to configure and optimize to run an online business successfully. Furthermore, you can boost up your earnings converting the single eShop into a broad marketplace.
In today's article, we will light up the things you should consider before selecting a marketplace theme and present the best 7 themes for your WordPress Marketplace.
Why It's Important to Choose The Best WordPress Marketplace Theme
In recent days entrepreneurs intend to bring multiple traders under an umbrella and create opportunities to sell their products immensely. In order to do this, you need a perfect site that can convince both vendors and consumers to visit your shop and engage effectively.
Therefore, to make your eShop appealing you need the best WooCommerce theme that can spread your brand image and fits your shop style. Furthermore, it must be user-friendly, easy to use, flexible and fast in speed.
Moreover, to drag traffic you have to make your site visible on the Search Engine. So, your theme must be built with valid schema markup to rank better on Google.
In short, in order to perform better online and earn more revenue from your Marketplace, theme selection plays a vital role.
7 Things You Should Consider Before Choosing A WordPress Marketplace Theme
Not all WordPress themes support complete WooCommerce functionality and pre-styled template. Therefore, you should choose the right WooCommerce theme for your marketplace carefully.
It must be compatible with all the features for a marketplace like shopping cart, easy payment methods, smooth navigation, built-in review/rating system, eye-soothing color scheme, appealing presentation, wishlists, etc.
Let's see the factors that can be influential to pick a WooCommerce Marketplace theme.
Research says 49% of consumers use mobile phones for shopping. It clearly shows your marketplace should respond great to all sized devices. Therefore, pick a responsive theme for your marketplace that supports flexible grids and smart layout to adjust itself based on screen size and resolution.
Though the maximum number of people around the world use Google Chrome still the rest of the people prefer other browsers like Safari, Firefox, Opera and others to visit sites.
So, your WooCommerce theme must be well suited with all the browsers accordingly.
Support all Essential Plugins
WordPress plugins allow you to add custom functions to your sites. You can extend your site's features and performance as well. Nevertheless, you can optimize your site, accelerate the speed, improve user experience, track the conversion rate and enjoy unlimited flexibility with useful WordPress add-ons.
In order to make your site works better and smooth you may add several essential plugins to your WordPress site.
Therefore, choose the theme for your marketplace that is compatible with all required WordPress plugins.
Before selecting a theme you should consider your target audience, brand scheme, and product type. Based on these three criteria try to pick your theme that resonates with your theme in some way. You should take the theme that is easy to navigate and also simple to manage as well.
Google has marked the webpage speed as one of the major factors to rank pages on search engines. Also, the loading speed of the WooCommerce site is important to amplify user experience. A website with longer loading speed lowers average time spent on sites and increases bounce rate. So, ensure outstanding user experience by choosing the fast loading eCommerce marketplace theme that fits your business type.
In order to get potential buyers and sellers on your marketplace, you must make your marketplace visible to the search engine. Select SEO optimized and mobile-friendly eCommerce marketplace theme so the search engine can rank your site immediately.
Security and Customer Support
As an online business owner, you must take good care of your buyer's and vendor's personal data. Your eCommerce marketplace may contain much confidential information, order details, payment data, and other important details. Therefore your marketplace theme should be secured for all kinds of transactions and data storage.
A supportive and active customer support team can supervise you in any kind of difficulty with your theme management.
7 Responsive WordPress Marketplace Theme for 2020
Choosing a suitable eCommerce marketplace theme for your online business can be a challenging job. We have already enlisted 30+ fully compatible themes for Dokan Multivendor. Now, we are going to suggest some more themes you can consider to implement.
These themes are fully responsive, depth integration with WooCommerce, translatable to any language and highly adaptable.
Marketify Marketplace Theme is a feature-rich template to build a professional and highly functional online marketplace to sell digital products or services. Digital products include an ebook, audio or video files, plugins, theme, photos and so on. However, you can also sell physical products as well.
It features a great template design along with a functional blog, author pages, seller front-end submission, custom widgets and more. Also, you will get additional features like using social login, product ratings & reviews, points & rewards, and seller split commissions.
You will avail with Marketify:
Individual blog section.
Custom logo, background, layouts, shortcodes, color, typography, etc.
Martfury multi-vendor marketplace theme is suitable for any kind of online marketplace including electronics, furniture, clothing, Hi-tech store, accessories, etc. The most amazing thing about this theme is that it's mobile-first.
It is a Gutenberg compatible WordPress theme that is specially designed for working smoothly with all sized screens- desktop, laptop, smartphone, iPad, etc.
Makery is not just a theme, it's an advanced application to manage multiple vendors, shops and consumers. You can easily organize the marketplace activities with built-in features like adding unlimited shops, orders handling, tracking shop earnings, withdrawing them, collecting shop commissions and others.
Moreover, it offers a front-end form for the vendors to upload their information and set the shops without even seeing the WordPress backend.
You will avail with Makery:
Theme options panel available with slider settings, page layouts, sidebars, email notification and more.
Facebook Login andGoogle Analytics Integration.
Easy shop management with shop editor, multiple carts, commissions, sales counter, report form etc.
Vendify is an optimized platform to set up your multivendor marketplace efficiently. You can allow vendors of different niches including digital and physical goods or services to sell on your site.
Also, you can seamlessly deal with vendors and consumers with zero technical knowledge due to its easy customization. Moreover, your vendors will get a handsome toolset to manage their shops. Therefore you can include unlimited vendors in your marketplace and increase your revenue accordingly.
You will avail with Vendify:
Support all WooCommerce payments and shipments.
Vendors can edit their products live on the site.
Have full control of commission rates, campaign fees, and advertising.
Using Vendify made a huge difference to our business and make launching months sooner that expected.
George Richards CEO at EatDrinkWell
Select Vendify to supercharge your own marketplace.
Multimarket is fully compatible with WooCommerce and Dokan multivendor to convert your single eCommerce shop into the marketplace. It offers different custom layouts for homepage, blog, products, footer, and more.
You will avail with Multimarket:
Supports four product types: standard, audio, video and audio link.
WooCommerce: Best WordPress Plugin to Build eCommerce Site
As we all know the advanced functionality of WordPress and its plugins make website designing easiest than ever before. “Only developers can build sites”- WordPress breaks this concept and make developing open for all.
Even, you can develop eCommerce sites and run your online business at a very low developing cost with WordPress. In addition, you can make this journey more comfortable with the best custom eCommerce WordPress plugin named WooCommerce.
WooCommerce is an open-source e-commerce plugin built for WordPress. It is well organized and designed for small to large-sized online merchants using WordPress.
However, you can maximize your profit by converting your single e-commerce site into a multivendor marketplace. Dokan, along with WooCommerce can help you to build a marketplace like Amazon or eBay within 30 minutes.
Dokan is the best multi-vendor marketplace solution on WordPress, powered by WooCommerce.
20,000+ currently live WooCommerce site with Dokan.
Well, the increasing popularity of online shopping upgrades the demand for online business dramatically. From household chores to luxury elements or educational tutorials to health care now people love to purchase everything online.
Moreover, potential buyers prefer to visit multi-vendor sites rather than single shops. Because Marketplace allows consumers to get several types of products and services from one place. It saves their time and effort both. It also offers a wide range of choices and scopes for them to pick the best one.
Dokan: Best Marketplace Website Builder in WordPress
Advanced functionality and vast customization options of WordPress make site development a piece of cake for all. Even, anyone can set up his/her online business site with payment gateway, consumer handling, product management and many more. Moreover, many useful eCommerce plugins for WordPress are available to configure your eShop.
Nevertheless, you can extend the business arena by converting your conventional eShop into a broad marketplace to sell and buy products frequently. Dokan is the best eCommerce multi-vendor solution for WooCommerce.
It can help you to configure and optimize your multi-vendor shop. Furthermore, you can manage your site, facilitate your vendors, improve user experience, direct transaction and others at the tip of your nail.
Though Dokan works great with mostly the WooCOmmerce theme, we suggest using Dokan compatible theme for avoiding any layout issue.
The importance of theme selection is not limited to the external presentation of a site anymore. In order to expand your brand value and business functionality, it's mandatory to pick the right theme that suits your business.
Start your marketplace with WooCommerce and Dokan to keep developing process easy and simple. It maximizes your business revenue and saves your time. Also, select the best eCommerce marketplace theme that fits your specific needs.
It's not a rare phenomenon that upon starting out your business, you may confront some unexpected expenses down the line. This can happen to anyone's business.
Not to worry! With the proper way of business management and book-keeping method, you will be all good to go. Unfortunately, managing a business properly and keeping books manually take huge effort and patience.
Fortunately, this is where the magic spell of ERP tools shines in! Today we will look at some of the most popular ERP solutions out there in the market.
Before we move any further, let's go over the reasons you can not do away with an ERP tool.
What Is ERP Software?
An ERP or Enterprise Resource Planning is a tool that allows you to manage your Human Resource, Client Resource, Accounting Process and Projects without the hassle of manual intervention.
According to Investopedia:
Enterprise Resource Planning (ERP) is a process oriented methodology which integrates systems used across different departments of a company, enabling easy and uniform flow of information under defined controls, aided by use of software applications and defined best practices.
Why Do You Need an ERP Tool?
Business management is a daunting task for every business owner. To run a circle around the competitors, it is a must to use an ERP tool for your business.
Having a few distinctive benefits made an ERP software a must-have for any business in recent times. Here are the reasons you can not fight shy of an ERP tool:
To Meet Customer Demands
You may use different solutions for different purposes. For example, you may use Inventory management software, Finance software, Asset Management software, Customer Management Software, Human Resource Management software separately.
When you use different software for different purposes, you will be in trouble managing data accurately and so things will get messy.
As a result, you will be likely to fail to deliver products to your customers as opposed to your promised date. This can happen due to the miscalculation of stock management, and the mismanagement of your customers the right way.
On the other hand, an ERP tool will help you manage all the data in a centralized way enabling you to meet your customer demands.
Streamlining the process automation
What if you could find your desired customer's phone number by just using their name as a filter? What if you could get the automatically generated employee attendance report? And what if you would be able to see who has how many leaves left without keeping the records manually?
You can get all of these by simply using ERP software. In fact, you can view all the business reports of your Human Resource department, Client Resource Department and Finance Department just with the assistance of an ERP tool. This is crucial to the advancement of your business.
Fewer Errors, More Efficiency
To diminish mistakes as a single person, you have to be careful enough so that there is no clerical mistakes or any discrepancies in managing your business resources.
Whether your business is small or big, you have to make sure that you have achieved operational efficiency. As mentioned, an awkward and error-prone business management process will result in draining all your hard-earned money.
Better Collaboration & More Productivity
No matter how big or small your team is, effective communication is a must for everyone in your business to stay on the same page. Plus, it ensures customer satisfaction which is a must to establish better brand awareness.
Effective communication is equally vital both for internal stakeholders and for the external stakeholders. With that said, real-time communication is also a necessary aspect you have to deploy for your business management or any project management.
Do Repetitive Tasks the Smart Way
It's always tedious to do the same task over and over again. For example, employees tend to take hours to simply accomplish repetitive tasks like stock management, report generation, order processing, task management, bookkeeping, monitoring stocks, customer data entry, etc. using the traditional methods.
Luckily, if you employ the right ERP tool for your business you can no just reduce the time taken to accomplish these repetitive tasks but can harness your employees' energy to carry out more complicated tasks.
Better Information Management
It's quite common that many organizations have inaccurate data all over their business arena due to human errors or simply not compiling them the right way.
If your business is in such a condition then neglecting the issue may deteriorate the situation over time. In fact, it may seem a little problem at first but with time the situation may worsen and consequently, it might hurt your brand image.
An ERP solution, on the other hand, will help you automatically input the transaction into the system and generate financial reports on its own. As a result, you can make the financial and accounting process simple, accurate and faster.
Better Employee Performance Management
If you can somehow manage to input employee performance data like the number of the tasks accomplished, taken time to complete those tasks over a certain period then it would be much easier for you to gauge the performance of your employees.
Above all, an ERP system is designed to address the work performance of staff, working at different levels in your business organization. As a result, you will be able to evaluate all of the employees more efficiently.
Improved Inventory Monitoring
Tracking inventories is one of the ever-growing concerns for a business owner. With the absence of an ERP solution, you have to store and sell inventories based on your gut instincts.
In case your guesswork goes wrong, you will see either excess or deficit of inventories in the warehouse. To figure out the optimum demand-supply equilibrium, you have to generate proper inventory reports. You can enter inventories and generate inventory reports automatically and effortlessly with an ERP system.
More Time & Money Saved
Though some vendors have lately introduced ERP packages in an affordable pricing plan, it is still a major investment for a business.
As opposed to this doctrine, investment on ERP tools may seem big at first. But it's Return on Investment (ROI) is pretty high because it will help you manage your business with the least cost possible.
Besides, ERP tools generally maintain a central database system. So, storing and retrieving data is much easier for the associated parties. This way, an ERP tool can save a lot of time.
So, Which Are the Best ERP Solutions to Choose?
There are a lot of ERP solutions out there each having their distinctive features. Some of them are aimed at different sizes of businesses, some are Cloud-based while some are self-hosted:
WP ERP is the pioneer and the only available complete ERP solution for the WordPress platform. According to Financesonline, WP ERP has secured 8 marks out of 10 and it also has 93% user satisfaction. It is best suited for small and medium-sized businesses.
If your site is built with WordPress, then you can start using WP ERP right away. The tool ships with 4 embedded modules – Human Resource Module, Client Resource Module, Accounting Module, and a Project Manager Module. The tool is highly scalable through a host of premium extensions
Finally, if you choose to use the WP ERP, you can go through this documentation to know how to install and activate it.
Britix24 is specially designed for operating a sales-oriented organization. This open-source ERP solution is available both in the cloud (free) and on-premise (paid).
It comes with a complete CRM module. Also, it supports other powerful sales tools like sales management, email marketing, telemarketing, workflow automation and so on.
Microsoft Dynamics 365
Microsoft Dynamics ERP is a potential tool to manage midsized companies accordingly. This interactive application can manage the entire supply chain and financial data concurrently.
Moreover, it can organize a company’s work-flow, sales funnel, reporting, manufacturing, and human resource activities to help the administration.
Oracle NetSuite OneWorld
NetSuite OneWorld is designed to address the real-time financial and business management requirements of mid-sized companies.
By using a single account, you can manage several entities, subsidiaries, and multiple business units. The system also supports different currencies and government requirements.
SAP Business ByDesign
SAP Business ByDesign (ByD) is a cloud enterprise resource planning software. With this powerful tool, you can lead your whole business activities from one single unified cloud solution.
It combines all the functions across your company such as finance, CRM, HR, project management, procurement, supply chain management for small to mid-sized enterprises.
Business Cloud Essentials
Business Cloud Essential is another cloud-based ERP solution to small and mid-sized businesses. It is flexible and is armed with most of the bells and whistles for the CRM, Payroll, Accounting.
As a bonus, you will get the operation feature that will aid you to streamline the production process.
ERPAG will connect and streamline all business processes under the one cloud-based ERP and MRP software.
It is specially designed for small companies. You can easily manage your inventory and order management with ERPAG.
Tally 9 ERP is an all-round business management software to track all of your accounts, sales, debts, and others related to your business management and growth.
You can scale up your business with this comprehensive business accounting and inventory management software.
As the ERP tools mentioned here bolsters all the important facets of an ERP system, you can go for any of them. However, if you already have a WordPress website up and running, why you should go for a cloud-based ERP tool.
If you don't have a WordPress site, you will have to buy a domain name and hosting service to use the self-hosted ERP solutions.
Finally, as an ERP veteran, I would like to suggest you identify your own business needs before you are going to purchase an ERP tool. Because identifying your business needs is the foremost way to choose the right ERP solution you can rely on!
Have you ever dreamed of creating an online multivendor marketplace? Creating such a website is probably way easier than you might think. If your website is built on WordPress, then you can use Dokan to quickly transform it into an Amazon-like marketplace within minutes. With providing all the required features, Dokan ensures the best vendor dashboard experience.
Unfortunately, that is not the end of the story! If you and your vendor both use the same dashboard interface then you might suffer from security vulnerabilities and incessant vendor requests. And most importantly, your vendors may feel boring using the default backend dashboard of WordPress. This is where a stunning customized vendor dashboard of Dokan comes in!
In this post, I will show you how the frontend dashboard of Dokan can pamper your vendors with much-needed features coupled with the aesthetic vendor dashboard User Interface.
Before that, let's take a short tour of-
What Is a Multivendor Marketplace?
A multivendor marketplace is an online shopping platform where multiple vendors can showcase, sell, and ship their products to the doorstep of their customers using individual dashboards.
Why Choose Dokan for the Best Vendor Dashboard Experience
If you are running your marketplace on Dokan, you are likely to enjoy the following privileges:
You will not feel stranded: Unlike the other Saas-based marketplace solutions, it runs on WordPress which is the most popular CMS out there in the market. Currently, 34% of the websites of the internet are built with WordPress.
Open-source platform: It is an open-sourceplugin for WordPress. Meaning that you have access to the core plugin and develop in your own way.
A heap of freemium plugins: As it runs on WordPress, you can use the other freemium (free and premium) plugins to solve your problems at any time. For example, you can use the custom registration form builder for your marketplace.
Highly scalable: Dokan, as a marketplace solution, it is extremely scalable. You can use different versions at different phases of your business to cut extra costs.
An extra layer of security: It will create an extra layer of security. That's because you are restricting your vendors from logging-in to the backend with Dokan. this will significantly enhance the security because letting the vendors use the backend can lead your website to be hacked.
Instant customer support: If you and your vendor fall in any trouble, you can create a support ticket and take instant help from the dedicated customer support team.
How Dokan Can Help You Ensure The Best Vendor Dashboard Experience
Assuming that you are using Dokan, your vendors will enjoy the following benefits from the eCommerce multivendor solution:
1. Dedicated Dashboard Overview
If you are using Dokan, you will be able to provide an amazing dashboard to your vendors.
With the vendor dashboard, your vendors will get a bird's eye view on their individual stores. They can get insights like the total amount of sales, earning, pageviews, order status and product status with a monthly sales graph.
Your vendors can create products even if you are using the free version. However, with the pro version, your vendors can create variable products. In addition, your vendors can select categories, and add tags for the products that they create. It will be very easy for your vendors to create grouped, downloadable products and so on right from their dashboard.
By enabling the SKU (Stock Keeping Unit) system, your vendors can show the number of stocks left. What's more exciting is that if there is not any stock left then the vendor can run backorder service, that is when the next batch of stocks comes in the customers who have placed the order already, will get priority.
While creating products, you can configure shipping methods. Apart from the WooCommerce Settings option, Dokan has also extra shipping methods.
3. Order Management
As far as the order management system concerned, your vendors can not only see the orders but also can manage the orders with great control.
Every time a new order is placed the vendor will be notified both in the dashboard and his/her email inbox. There is a dedicated order listing page that includes:
Order number: Every order will contain a unique number.
Order total amount: The amount of order a customer places.
Earned amount: It indicates the exact amount of earning for an individual order.
Order status: There are currently three order statuses available in Dokan. One is completed, another is processing and the other is on hold.
General Details: It includes customer name, email, address, phone etc.
Order Notes: The vendor can add an order note for private customers. In this case, the customer will be notified through the email
Order action: The seller can complete an order from the Action.
Shipment Tracking: With a tracking number, your vendors and their customers will also be able to track the products they are selling.
For downloadable products, the vendors can manage the download permission.
Whether you are doing a tech business or managing a restaurant, adding coupons is something your vendors will want down the line.
With the Dokan Vendor Dashboard, the vendors can create as many coupons as they want for their products. The seller can also restrict the coupon from showing on the frontend.
With Dokan, your vendors can add to types of coupons. They are:
Product (Fixed) Coupons: You can fix the coupon for products in dollar (or any available currencies) amounts.
Product Percentage (%) Discount: With this option, you can set a predetermined percentage rate for products.
5. Review Service
As an admin, if you enable this module, your vendors will be able to moderate customer reviews. They can trash, approve or disapprove a review. But the vendors can not edit the review.
This is how Dokan ensures the best vendor dashboard experience.
6. Store Settings
The vendors will get a full-fledged store settings option with which they can embellish their store with a customized banner image.
When setting up the profile, the vendors will go through a gamification process.
7. Store SEO to Ensure The Best Vendor Dashboard Experience
We all know that how much it is important to do SEO for a website in order to ensure a remarkable presence on the SERPs. This is exactly where the Store SEO feature comes in! Your vendors will also get options to optimize their store for social media such as Facebook and Twitter.
The dedicated reporting option can help the vendor get customized data according to:
Sales by day
9. Withdrawal Request
After earning a certain amount, the vendor can request his/her admin to withdraw money from the vendor dashboard. However, the admin can specify the minimum withdrawal amount for his/her vendor.
Your vendors can employ an unlimited number of personnel to manage their individual stores. This will enable the vendors to enjoy holidays or pastimes. This is a pro feature that is available for the business and enterprise version.
From the dashboard, vendors can also moderate permissions for each staff in different manners.
The vendors can also give support if a customer is in any trouble. This is a great way to give after-sales support. In this case, the customers can view the “Get Support” button. On clicking the button they can seek help from their vendor.
Once a request is sent to the vendor, the vendor will be notified via email. Similarly, if the vendor gives any customer support in return, then the associated customers will also be notified via email.
This is how Dokan ensures the best vendor dashboard experience.
11. Follow Service
The vendors can enable this option from their dashboard to follow their respective stores. The benefit is that the customers will be able to get updates and to be notified via the email if the vendor adds a new product.
12. Return Request
The RMA option lets the vendor take back the sold items. To this end, the vendor can set warranty conditions like the duration of the warranty, refund reason and many more.
Providing The Best Vendor Dashboard Experience with WordPress
The Dokan vendor dashboard has been designed in a philosophy that enables the vendors to manage their stores without taking any assistance from the Admin. However, if any unsolicited situation arises then the vendor can contact the Admin to moderate those situations at any time. This is how Dokan ensures the best vendor dashboard experience.
However, we have only shown the most important use-cases here. There are a lot more benefits you can get from the solution. Finally, as an admin, if you deploy any premium feature to your marketplace, it will automatically be available on the vendor dashboard by just turning on the modules from your end. That's it!
In business, being able to better communicate with your clients means your chances of making a sale with them gets a lot higher than usual. As this is one of the more important ways of knowing the mindset of both clients and business owners.
Communication – the human connection – is the key to personal and career success.
Paul J. Meyer
Without getting to establish a nice and smooth communication link to understand the real potential between each other, an enterprise is bound to struggle sooner or later. And nowadays even after knowing how essential it is to maintain healthy communication with the clients, many companies still tend to neglect this major issue only to lose valuable insights and customer satisfaction.
But when you have an efficient CRM solution then you can always sustain a strong communicating link with your clients.
And there are various ways a WordPress CRM helps small business owners to keep on the communication with customers, vendors, etc robust and efficient. Moreover, there are numerous benefits of such communication but today we are going to know a little detail about the implementation of CRM solution and how it aids in maintaining proper communication with the consumer.
A number of things are being done with CRM software that makes your customer management so much easier. So let's know briefly about the main functions of it in the small business first.
Why Use CRM Solution for Your Small Business in WordPress
Now we all know CRM as it stands for Customer Relationship Management assists in developing and maintaining a strong relationship with the potential and existing customers of a company.
Not just that, there are a number of other essential business-related benefits that an efficient CRM solution vows to serve in a company. And in a more conventional way, WordPress CRM for a small to medium-size business helps:
Increase customer satisfaction
Improve communication with customers
Boost in customer retention
Gather useful business insights
Enhance marketing plan
Significance of A CRM Solution for SMEs
To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.
CRM software in a small business does a lot more than just dealing with customers. It does not just manage customer but also help nurture the leads and potential customer to build a good relationship over effective communication with them.
Build strong customer/vendor-business person relationship
Enhance customer management
Get valuable feedback from clients
Improve modification ideas of customer satisfaction
Understand the mindset of the customers
Communicate & retarget clients over emails better
CRM Solution for Effective Communication with Customers
Communication becomes only successful when there is a solid foundation to back it up. In order to maintain a good relationship, there is no alternative to good communication with your clients. This process of communication doesn't only apply to your business interactions but also in your personal lives.
And in failure to maintain this, a company might face conflicts and a set of misjudgments of understandings between the clients and business owners. But keeping up with this communication becomes much more streamlined when you can do it with a good CRM solution.
When the trust account is high, communication is easy, instant, and effective.
Stephen R. Covey
So here are a few ways you can maintain a fruitful communication with customers using your WordPress CRM solution.
1- Prompt Response to Customers Queries
Now when you have a business that sells products directly to the customers then there is every chance that you will have to deal & communicate with customers regarding various related queries. When this is the case, then you got to make sure your response to them is prompt and precise.
You wouldn't want to make the mistake of ignoring their calls, questions or emails. Because when it comes to customer satisfaction and client retention, your way of communicating with them will play a big role in resolving their issues.
But if you fail to do so quickly and make them wait longer then there is every possibility of losing your customer forever and on top of that a chance of bad word of mouth or review about your company or products. That is quite a bigger price to pay for not communicating with them well enough. But in order to avoid such a scenario, CRM solution helps maintain a timely reply as well as regular updates of the communication process with the clients.
2- Ensure Personalized Communications
No matter whatever may the channel of communication be, always make sure to keep it as personalized as possible for the customers. You may want to know their personal details like their name or their product of interest before you actually decide to go ahead with the communication drill. Be flexible, relaxed to make them feel comfortable while conversing with them.
Whether you reach them via digital channels like live chat, social media, emails, the right approach could be asking about how they are doing instead of just jumping onto them with sales pitches or promotional offers.
It seems like a lot of hassle when you need to memorize the details of each customer before you approach them. This job is made easier with a CRM solution as you can easily track customer behavior and contact details with it.
3- Be Reachable to Customers through Multiple Channels
You may run an e-commerce site or a multi-vendor marketplace, but you got to make the way for your potential customers to reach you as simple as possible. Technology has reached a digital platform in order to expand the communication process. Everything is right at the fingertips of everyone nowadays and so the customers expecting to try to reach you hassle-free is natural.
Consumers are quite smart nowadays. They always look for an easier option to communicate with their vendors whether it is via emails, social channels, live chat or even phone calls. Though contacting through phone calls has become an old-fashioned way to communicate nowadays still people are more trustful when they know they are talking to a real person.
But with WordPress CRM, making sure all the channels of communication with their vendors are active and convenient for them is really important.
4- Collect Feedback & Take Actions
In any customer-based business, listening to feedback from consumers efficiently plays a big role in ensuring customer satisfaction and to improve the services. Customers responding to surveys and providing feedback to improve your products or services is a blessing for any company. This can play as a source of inspiration for any small business.
Paying attention to what customer has to say about your products or services would show you care about their opinion. This brings a certain amount of solidarity and trust among your customer base.
A CRM system enables you to collect feedback and take action after analyzing them. It can also keep a record of customer's requests, suggestions or complaints.
Even if it is after a while, once you take action based on their feedback, this would make them feel good & special. So make sure to always take action on the collected feedback from the CRM system. This would improve your chances of acquiring positive reviews & word of mouth.
5- Send out Emails & Newsletters Regularly
Many might argue that social networking sites are the best thing that brings both business owners and consumers closer together. But still, nothing beats the medium of email communication. Those social sites like Facebook, Twitter can be a great link to get closer to the customers but when it comes to reaching out to the people on a regular basis then email newsletter is the way to do it.
WordPress CRM solution helps to collect & store emails of customers in one place. And when you are needed you can easily outreach to the customer with promotional news & updates anytime you want.
This could also be a great way to share ideas, experiences as well as news about upcoming offers & campaigns.
6- Reward to Appreciate Customer's Loyalty
There are a number of things that makes your customer feel special. Rewarding them for their loyalty for any form of business relationship with them is one of the ways to do so.
Do something that proffers a positive impression of your company to all your loyal consumers.
Instead of just promoting your products or services to them all the time, you can just send them a gift card or voucher without any cause just to show your appreciation for being a loyal customer for you. This gesture would certainly make them feel valued & appreciated.
More importantly, this would prolong their trust and loyalty towards your company. The whole purpose of this is to make the customers feel exclusive so a customized reward scheme that no one else received would certainly be something of great value to them.
Communicate Better to Boost Your Enterprise with a Dedicated WordPress CRM (WP ERP)
By now, we have already established the fact why maintaining effective communication is so important. But this communication doesn't only depend on how well you are treating your customers. The company needs to provide its employees to use the right tool as well to maintain it.
Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers or your clients and customers.
A CRM solution should be something that offers better customer and business insights. Nowadays there are many CRM solutions in the WordPress ecosystem that are already loaded with features that make the job of a customer relation manager far easier.
CRM application provides information to your customer data such as customer's buying habits, recent interactions with CR managers online, etc. Based on that you will be able to take important decisions and set a retarget plan of your customers.
As a result of that many companies are focusing on implementing the right CRM tool in their business. And in case if you are also looking to intensify your communicating drill with your client, then you might want to:
It is no surprise anymore that better communication with customers leads to better business success. This also enables them to have better experiences with improved customer satisfaction. This is more likely to get those customers to buy from you and would also refer others to you.
So how do you maintain your communication with your clients? Is there anything you would like to add? Share it with us in the comment section below.
When anyone plans to invest in their e-commerce business, they always want to get the maximum Return On Investment (ROI) at a quick time. But what is the single most common barrier that hinders your sales & in the process of achieving their desired ROI? Its cart abandonment.
Nowadays the rate of cart abandonment has risen up quite high. And it has become a common phenomenon of every online marketplace or e-commerce site. Most companies consider the incident of cart abandonment as a lost customer.
Online business or digital commerce is a vast field today and it's growing limitlessly even beyond the Internet. Currently “eCommerce/digital influences up to 60% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales and that figure is growing by nearly 15% annually”.
Along with this exponential surge comes a host of changes, improvements, and trends in the way businesses are done that are being defined and established by the eCommerce world.
Digital businesses are now more than just buying and selling on a website. It's now more of a medium that uses technology to exchange goods and services and to ensure that it reaches the right people.
In order to thrive, therefore, both retail and online stores increasingly need to make their presence felt in customers' preferred ways and platforms.
Here are some latest online marketplace trends and important developments in digital commerce that you are likely to see coming this year. These are expected to significantly affect online as well as in-store sales growth, and also pave the way for sustainable growth of modern businesses.
Impactful Marketplace Trends of 2020
Marketing Trends for In-stores and Online Stores
Here we have discussed the top 3 marketing trends related both to the physical and online stores.
1. Combining brick & mortar and online marketplaces models
Physical stores and markets have not died out completely. A new type of retail store experience is recently taking effect, something that's rooted in and catalyzed by the digital world.
In-person and on-site interactions are becoming important for different reasons. Online vendors and merchants are now understanding the importance of both showrooming and webrooming experiences.
Things, such as events, product demos, in-store trials, and more are still deciding factors for a large number of consumers.
Online (“pureplay”) merchants will grow their physical footprint as consumers continue to place a premium on both the versatility and depth of online shopping and the convenience of buying, picking up and returning items locally. – 10 eCommerce Trends.com
By investing in distribution hubs and a physical retail presence, online merchants can improve customer engagement and service. Think of new store features and formats that your customers enjoy based on their experience and convenience, and begin rolling them out both in your retail stores and online marketplace.
Consumers, in effect, get the best of both – see the desired product in person but shop for it online or buy the product online and pick it up from the designated store.
2. Mobile Checkout Beats Desktop Checkout
As mobile payment technology becomes reliable, common, and more advanced, its convenience is expected to catch up with desktop checkouts. This is a phenomenal transformation taking place in the type of transactions with advanced-yet-simplified mobile technology.
Buying and renewing products and services while on the go or in-store will become common on mobile.
Online vendors should be working ahead to catch on to this new trend and make their sites mobile safe for transactions. Now eCommerce's biggest challenge will become an unavoidable asset.
This will also increase mobile traffic on eCommerce sites. Moreover, it is also likely to become the preferred method of payment for retail purchases.
3. ROPO: A New Way to Measure Digital Success
Retailers, online merchants, and brands can now measure how much of their in-store sales are coming from their digital ads and if the investments they are making are worthy.
In other words, they will be able to calculate exactly how much of their retail store sales are attributable to online ad campaigns. This new model for measurement is known as ROPO Ratios (Research Online, Purchase Offline).
82% of mobile users search for a local business and 18% of local searches lead to a sale within 24 hours.
The ROPO system will let sellers and marketers combine mobile devices with various media, such as, payment, social media, mobile location tracking, inventory, ERP, CRM, and POS systems, and find out which ads, listings and site visits led to in-store visits and purchases.
Best Marketplace Trends for Online Stores
1. Augmented Reality will be the Next Best Thing
AR is expected to be huge in 2020 as brands worldwide have already started taking advantage of it. This new thing will let consumers experience straight from their phones what it would be like to have the items of their choice in their home, office, or anywhere else. This includes even plus-sized items, like furniture.
From simple imagination to visualization, shoppers can now better understand if they should go for a product. This leads to faster and more satisfied purchases and customer experiences.
It can also help to reduce returns, which is one of the greatest problems in online shopping.
2. Voice Searching to Look for Products & Services
Marketers may not have to rely on traditional SEO anymore. Voice searching is expected to change the search engine landscape drastically.
Just like Apple's Siri, this feature is anticipated to be big as consumers learn to interact one-on-one with voice with their mobile devices when they shop like never before.
The search results will be super narrow. Products will need to have in-depth information and be optimized for voice search to be easily found and making store inventory available in real-time.
3. Searching Identical or Similar Merchandise by Image
Like voice search, image-based searches are also expected to become bigger in 2020. This feature is already in use by some devices.
Online merchants can start to make use of this new feature in mobile devices. Because the language will no longer be an obstacle to discovery. Shoppers will be able to click photos of objects and search for it or similar items online.
Merchants who integrate this capability into their digital strategy will be richly rewarded.
Online vendors who adopt this digital capability into their product and marketing strategy will reap significant benefits. This includes new levels of ROI and entry into new markets. And it is based on the quality and multiplicity of images they provide of their offerings.
4. Marketplaces are Becoming more Narrowly Focused & Local
Digital commerce marketplaces are now getting narrower in their propositions and the kind of users and customers they serve. In essence, they are becoming more vertical and catering to more niche target groups both locally and globally.
For example, Staymarta is essentially Airbnb but for Christian-friendly accommodations and adventures. On the other hand, Go-Jek is a transport company like Uber but for Indonesia only. Also, Bikroy takes its proposition Craigslist but hyper-localized for the Bangladeshi audience.
The good thing about this is that it enables these new players to serve these customer groups based on their unique needs and demands. And also according to their unique cultural and local values and requirements.
What else in the Game of Marketplace Trends
We are noticing a constant disruption in the way commerce has been traditionally conducted. As players in eCommerce try to catch up with the latest marketplace trends, there are some other developments that should be noted:
The fading importance of middleman businesses
Artificial intelligence and machine learning to improve trust and enhance the customer experience
Growth of services around online marketplaces that improve buyer and seller experience
The emergence of blockchain to improve trust and transparency of digital commerce
The exponential growth of B2B purchases online as businesses embark on product discovery and buying online and mobile
Online businesses and commerce are set to flourish significantly in 2020 and will shape the way people buy and sell.
What is it so special about an online marketplace that drives people into getting into this business? Is it the convenience of doing business with it or it is the ease of earning profits from it?
Whatever may the reason be, it is always a good idea to know the best marketplace solution that would fulfill your requirement of becoming a successful business venture for you and your vendors.
Trying to complement this idea, Todoamano.com.ec now has become quite a popular name in the realm of marketplace Equador.
Todo a Mano Ecuador, is a website where clients can find handmade products made by different artisans from all over the country
Christina Hernandaz- Todoamano.com.ec
So how exactly did they began their journey of Marketplace? What were their ultimate goal & objective behind launching this marketplace in Equador? Did they face any challenges in the process of doing so? And lastly, what helped them overcome those obstacles in the race of turning it into a successful marketplace?
We will be finding these answers in this inspiring eCommerce success story today. So let's dive in.
Todoamano: Background Story & Ultimate Goal
When one launches its beloved marketplace, it always has a definite vision and mission to serve for the future. And Todoamano's vision is to become a leader in helping vendors sell local hand made products in the Latin America region.
And finally, the ultimate goal of the marketplace is to provide the businessperson with a practical platform that helps in promotion worldwide while facilitating their sale of the product.
Journey, Hardships & Overcoming The Challenges
Just like the countless benefits of having an established marketplace, there are endless hard work and effort behind its journey to outstanding eCommerce success that always remains unnoticed. Even Todo a Mano before deciding to bung with the idea of its marketplace had to get past a number of obstacles.
In Equador, there is a great proportion of venturesome people who creates innovative handmade items. All these handcrafted products are mostly distributed in fairs or through social networking sites. But once the fair gets over it becomes really difficult to locate those vendors who are selling those products or to find them out all at once from social networks.
And realizing the situation of Equador having a large chunk of talented artisans without an online store, the idea of launching an exclusive but common platform for them got ignited.
So after the formation of this virtual fair, now the people who appreciate authentic handmade products can find them easily under one roof. And from the vendor's point of view, they can easily showcase their products and sell them from anywhere within the country.
More importantly, the marketplace has now become a popular hub for finding handcrafted items from various skilled artificer living all around the country.
Moreover, this was only possible as Todo a Mano owner truly believes in the great potential Equador has and the encouragement it needs to boost the expansion of the handicraft capitalization.
What Drove It To Get Dokan
Now after the idea that formed of presenting the local handcraftsman with a virtual online fair zone, Christina Hernandez the founder of Todo a Mano and her team began their journey of looking for the most suitable marketplace plugin to build their website.
It wasn't an easy job to find the right multi-vendor marketplace solution that they badly needed. Almost all the ones they tried offered the features that weren't something their company was looking for. Struggling to find the best-suited plugin for their website, they came across Dokan that met almost all its requirements and features to achieve its company goals.
After getting Dokan, it served its main purpose of wanting to exhibit handmade products, letting the local vendors use the platform of this captivating marketplace via subscription packages.
Not just that, it also enabled them to subscribe to different packages based on the size of their online-store and letting the customer communicate with the vendor undeviatingly.
How Todoamano Got Remarkable eCommerce Success
Wide Range of Categorized Products
Having the available products classified in a categorized section makes it much easier for online store visitors to find their desired items. In Todoamano.com.ec, you get all the categories of products nicely presented in a slider with the number of the product available in each category.
What's New In Offer
Finding new products that are being added regularly on an online store can get boring sometimes. But here in Todoamano, you have all the new products at one place for the customer to easily browse and buy.
Constantly looking for discount offers in an e-commerce store can be a hassle sometimes. But in this marketplace, there is a separate section on the homepage where you get to view all the exciting deals with reduced prices at one spot.
You can either directly cart the item or view details on the product from there. This was one of Todoamano's marketing practice that helped them ensure outstanding eCommerce success.
All Products At One Place
In the products tab on the marketplace, you get to see the list of handmade products added by various vendors living all over the Equador. You can either look for your desired product picking from the categories on the right side or sort all products based on prices, ratings or added latest. Click on the product to know more about it or simply add it to your shopping cart from the page. The process of looking for your favorite handcrafted product to buying them is simply easier than ever at Todoamano.com.ec
You can't run a marketplace without vendors who would sell their products in it. At Todo a Mano, there is a separate tab for all vendor stores listed in one place. The visitors of this marketplace of handmade items can simply get to any individual vendor store they like. They can even send a message to a particular vendor directly, view their products and post a review/rating after buying them. Clearly the method of reaching out to the vendors has just got cooler than ever.
We recommend Dokan, since it has been useful when creating the online market where different artisans can create their virtual stores and upload their products
Christina Hernandez & Viviana – Founder of Todoamano.com.ec
Todo a Mano- The WooCommerce based marketplace is utilizing Dokan to a full effect for the last one year. And with no surprise, the kick-off with Dokan has been colossal and of great success. It has helped the marketplace in a number of productive ways such as:
Quick growth in business & stores
User-friendly design for both vendors & customers
Easier control over admin settings
A wide range of useful features for promotion, news announcements, search tools, referrals, etc.
And so Dokan has been recommended for all since it has been useful when creating the online market where different artisans can create their virtual stores and upload their products absolutely hassle-free.
Design Your Dream Marketplace The Way You Need It
The world of e-commerce is much larger than what we think it is. There is a countless opportunity that is just waiting for you to tap. Most developed countries already have ample opportunities and the countries that are having slower growth like the Equador itself are also providing immense possibilities in the e-commerce business sector. Todoamano.com.ec is just the living proof of that.
Now even with minimal effort, you can design your dream marketplace just like the all-time famous e-commerce sites eBay or Amazon absolutely without any hitch.
Ensuring eCommerce Success Using Dokan
Even with a smaller investment, anyone is able to get on with their own marketplace and ensure eCommerce success through earning from each vendor sell totally hassle-free.
This is made possible by Dokan– The most popular marketplace plugin for WordPress.
Do you have any e-commerce success story to share with us? Let us know, as we would love to get inspired by it & share it with our readers.