Growth Hacking Strategies for Startups to Ensure Desired Leads

Growth hacking or growth marketing is an experiment-driven approach to identify the most effective way to promote your brand widely. In order to keep your business always a step ahead, you have to plan something out of the box. And growth marketing can help you with that.

Entrepreneurs always aim to reach their potential consumers and increase their revenue within a short time period. Therefore, you must emphasize your marketing strategies to get quick exposure in today's business world. To establish a unique identity of your business you must come with some creative solutions.

Growth Marketing is not only about traditional marketing or promoting products and services.

Growth Marketing is all about growing your user base by doing continuous experiments, collecting reviews, improving quality and ultimate growth of the business.

You can leverage the power of Growth Hacking to reach a huge audience and increase brand awareness.

Proprietors sometimes get confused to choose the right Growth Hacking strategies to grow fast. Today we will show you 10+ proven Growth Marketing Methodologies that will worth your expenditure.

What is Growth Hacking

Growth Hacking is a comparatively new and creative marketing technique focused on growth. It is an experiment-driven tactic to get a massive growth in a short time period on a minimum budget. The term “growth hacking” was coined in 2010 by Sean Ellis, founder, and CEO of GrowthHackers.

The main objective of Growth Hacking is finding a cost-effective way to acquire a large customer base. In this methodology, all parts of your business will work together and find an effective way to generate more sale.

growth-hacking-strategies

You would have to mix engineering, data, design, development, marketing, and analytics in order to find the most attractive, cost-effective and quick way to grow rapidly instead of following the conventional techniques.

Who is a Growth Hacker

Who-is-a-growth-hacker

A growth marketer is someone creative and knowledgable of technology and analytics. He has a great understanding of buyers persona, market condition, design, coding, analytics along with traditional marketing approaches.

He must have the power to bring something new and effective from continuous testing and customer feedback. The growth hacker is capable to analyze the data and find out the best way for rapid company growth.

A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scable growth

Sean Ellis, CEO and Founder of GrowthHackers

The growth hackers usually follow the techniques of reverse engineering, A/B testing, SEO, conversion optimization, email marketing, viral marketing, and content marketing to get huge growth in the consumer base.

And the main formula that every growth hacker uses is —
Product + Growth = Impact

growth-hacker-strategy

In short, a growth hacker is a compact package of marketer, programmer and data analyst to get maximum consumers at a lower cost within a minimal time period.

His aim is fixed on only one thing: Company Growth.

Growth Hacking Strategies vs. Digital Marketing Tactics: Get the Difference

growth-hacking vs digital marketing

There exists a fine line between Growth Marketing tactics and Digital Marketing techniques. Confusion may arise among the entrepreneurs in which one should be picked or which one is actually beneficial for them.

Actually both of them are important to boost-up your company growth.

Digital marketing often works with the already established strategy of marketing where the outcome is quite obvious and constant. On the other hand Growth Hacking involves finding something innovative by experimenting with different ideas.

The Growth marketer uses these testing data to analyze the consumer satisfaction level and come up with an improved solution to retain more consumers and make them loyal advisor. These loyal advisors will help to take the business to the next level.

growth-hacking-strategy

Instead of focusing only on driving traffic to a website like traditional marketing, Growth Marketing focuses on the full customer journey. From arriving on site, engage with the product or service, find a WOW moment, come back and buy again and work as a referral, Growth Hacking works in every step to influence the users.

The mindset of a Growth Marketer is the same as a scientist. They continuously test and analyze the data according to their hypothesis and don't stop before getting satisfied results.

Here, the experiments that fall down are not considered as failures, preferably its a step closer to get the desired output.

Growth hacking emphasizes more on the process rather than the outcome.

12 Best Growth Hacking Strategies Every Startup Should Follow

Every business should have a strong Growth Hacking plan to break the ground and grow the business rapidly. Here we have listed 13-proven Growth Hacking Strategies to boost your user base and drive the growth line upward.

Pre-launch

  1. Follow Your Biggest Competitors
  2. Build a Social Media Community Around Your Brand
  3. Email-marketing
  4. Leverage Adjacent Markets
  5. Offer Discounts to Beta Testers.
  6. Create a hype or follow the trend

Post-Launch

  1. Launch on Product Hunt or Similar Platforms
  2. Leverage Q&A Sites like Quora, Reddit, etc.
  3. Leverage Referral Marketing
  4. Focus on Content Marketing 
  5. Use Clients Feedback to Improve Service
  6. Work with Influencer

Let's start the discussion.

Scann Your Competitors Strategy

growth-hacking-strategies

You will get competitors in every industry. As a startup business owner, you should keep an eye on your competitors. To run a business successfully you have to identify your business competitors first. Then analyze their marketing plan and other strengths to make your business stand out.

Moreover, you can come out with a better approach in front of your target audience by cracking the potentiality of your competitors.

Your competitors are not only who do the same business, but also who provide the substitute or same type of products. Also with the growing usage of the internet now you may have to fight with the companies from different localities, countries, in fact, all over the world.

Though the scenario does not small anymore. You have to think deep and bring something unique to compete with the rest. In addition, you must understand the tactics and business policy of them and then offer something alluring and tempting to your consumers.

Therefore, by knowing what your rivals are up to you can develop a cost-friendly promotional strategy for your business.

Build a Social Media Community Around Your Brand

Social Media becomes a popular platform for spreading the brand voice to a huge population. Through these platforms, you can introduce your brand, interact with your audience directly, get their feedback, communicate with your industry influencer, understand your competitors and so on. As a result, it gives you an opportunity to build a community of people who holds the same views.

It's undoubtedly better to scream your voice in a crowd than space.

social-media-community

So before launching your product you can create groups or forums on different social media and promote your business. In order to do this, you can update interesting posts, create any buzz, arrange contests, broadcast ads, create and join similar groups and so on.

Email-marketing: Powerful Tool for Growth Hacking Strategies

email-marketing

Email marketing is an effective way to acquire, engage and retain users for your business. You can create a hype about your products or services even before launch by sending attractive emails to your potential audience.

At first, you have to collect an email list of your target audience with whom you want to introduce your business. Then plan something wisely based on your audience nature, age, geographical area, liking, requirements and others. In this way, you can understand your user's preference and convey your information in an appropriate way to them.

As it gives you an opportunity to communicate with people directly you should send emails at least once in a week before launch. It will create potential consumers for your business prior to your launch. Also, you can take the email marketing service of Mailchimp to make the email list and send them to users effectively.

Leverage Adjacent Markets

Often people confused the concept of adjacent marketing with white space opportunity. White space opportunity is like innovating a new market for your existing product.

Marketing Calendar 2019

The adjacent marketing, on the other hand, uses your skill and capability to create more sales in your existing channel. While you think about your business's current market, you consider the intersection of Product, Customer, and Application.

Suppose a Software COmpany produces a wide range of plug-in and add-on for WordPress. They have good community of clients. Now they can create some other relative elements like WordPress theme to serve their clients more efficiently and broaden their market. It will create potential sales growth within their skill and ability with less risk.

Giving Discounts to Beta Testers.

Offering promotional giveaways always be an outstanding marketing tactic in the business world. Also, you need to test your product's compatibility before launching it commercially.

Therefore for the beta tester, you can offer something tempting. In this way, you can convince people to use your products or services and collect real reviews from them. Later, you can utilize these reviews to improve your service quality before going widely. It will minimize the chance of customer dissatisfaction and maximize the sale.

Furthermore, it's not always easy to make people ready to use your products specially when they are already obsessed with another one. So, you have to analyze their requirements and bring out something innovative and alluring that they cant refuse.

Create a Hype or Follow The Trend

There is a high chance before you a lot of people are doing the same business and serving the people for years. So, it's not possible to drag all their clients towards you overnight.

You must create curiosity among your target audience first. This also goes the same if you bring something totally new, nobody does before. In that case, you also create an interest among the people for your products or services.

Its a comparatively easy yet productive way to promote your business. However, you must think something outstanding to draw the attention of your audience. It should be innovative and capable to allure your target audience at the same time.

Launch on Product Hunt or Similar Platforms

product-hunt

Product Hunt is a trustworthy and popular site to share and discover new products. By promoting your business on Product Hunt you can manage 10,000+ web visits per week.

Big shot, Right!

Well, if you want to get introduced with huge traffic and make public exposure overnight this type of platform will be the right choice. But its not a piece of cake to get featured on Product Hunt or this type of other platforms. You have to find someone who has already submitted a similar product on Product Hunt. Then, you have to convince him/her to submit your business on the platform.

However, it may seem a little bit complicated to you but expose your business to the global audience it is the best way.

Leverage Q&A Sites like Quora, Reddit, etc.

Now, to promote your business on social media and get interacted with the audience about your products or services become so common. Undoubtedly it's an effective way to go close to the mass people. But the excessive use of social media marketing for businesses creates a hole in the consumer's mind. They often get confused and can't decide in the crowd of massive advertisements.

In this circumstance, sites like Quora and Reddit can help you out to introduce your business in an innovative way. You can search for the queries related to your business and join the conversation. Make sure that your product is capable to serve their demand. In addition, you can explain broadly how your products will meet their needs.

On the other hand, Reddit will allow you to expand your network in your desired community. It's a big chance to get connected with your audience where you can introduce your business globally.

Leverage Referral Marketing

growth-hacking-strategies

We usually love to get reviews from our family and friends. You can adopt this mentality to elevate your promotional activities Therefore, you have to make people convinced to use your products and scream the reviews to others.

Use your clients as your referral. In order to do this, you can offer some discount coupons or anything beneficial for them. Big companies like Dropbox, Airbnb, Uber all of them use referral marketing to promote their services.

As it's like a chain reaction and also trustworthy, it can bag you huge traffic for your business dramatically.

Focus on Content Marketing 

growth-hacking-strategies

Content marketing is a strategic marketing approach involved with creating and distributing informative, relevant, and consistent content to attract, interact and retain a specific group of people. Content can be a piece of article, image, infographic, audio or video to create profitable customer action.

The CMI says content is one of the most effective ways to promote a business. Almost half of all marketers plan to use content to reach their customers.

You can increase your brand awareness, leads, and conversion rate by designing useful and valuable contents for your clients.

At first, you have to analyze your buyer persona and then develop your content team strategy according to their preference. Always try to keep your content straight, simple, attractive and beneficial for your audience.

Use Clients Feedback to Improve Service

If you can tap into what hooks your audience you will get a flood of appreciation for your products or services. In order to improve the quality of your product, it is the best way to get reviews from real users.

You can conduct events, online contests, google forms, surveys to get the thoughts of your clients over your services. Later, it will lead you to generate next business strategies to acquire and retain more users.

Moreover, it will help you to build up a sustained relationship with your customers.

Work with Influencer

Influencer Marketing can increase brand authenticity to build trust among the users. That is the reason global brands like Adidas and Colgate-Palmolive have been using this marketing tactic for years and working with many social influencers accordingly.

According to a Linqia study, 86% of marketers have used this methodology to grow their business, and 94% of them found it effective.

You can work with influencers who have huge fan followers from your target audience. They will promote your business to those people online or offline. Marketers from all industries are working with influencers to boost their social activities on Facebook, Twitter, Instagram, YouTube, and other social platforms.

For local exposure of your brand, you can enroll with local celebrities who will throw your brand voice broadly.

There are so many alternate ways to expand your business largely. Here, we mentioned the 12-best potent tools for your brand exposure.

Live Growth Hacking Examples That will Make You Amazed

There are a lot of well-known companies who have used the Growth Hack Marketing strategy to drive incredible growth.

DROPBOX: Dropbox offered extra storage space to customers who referred them, giving their customers an incentive to complete tasks on Dropbox, offering existing users more free space for linking their Dropbox account to Twitter and Facebook. They have now more than 500 million users.

PAYPAL: They offered 10$ for each customer sending an invitation to a new user and he/she accepted that. The new user also received the same amount as a welcome bonus. This company increased its business by 7% to 10% daily and gained 5 million users by 2000.

REDDIT: The owner created an illusion of being popular and populated by uploading huge content under fake user accounts.

FACEBOOK: They planned to encourage users to add their contacts and send emails to those contacts if they were mentioned or tagged on any Facebook post. Now, they have more than 2 billion users worldwide.

DOLLAR SHAVE CLUB: They used the video marketing strategy to promote its new service of sending people new razor blades monthly for just $1. The video got viral and become popular overnight. The video has more than 25 million views until today.

Hence, you will find so many examples like these on the web.

You can follow the proven Growth Hacking strategies cracked by well-known global companies or bring something out of the box by analyzing your user perspective.

Final Verdict

For reaching out to a huge audience and increase your brand value you would plan for strong Growth Hacking Strategies. Especially entrepreneurs should emphasize on growth marketing to introduce their products or services widely.

The Growth Hacking Strategies we have discussed above will help you to expand your business within a short time period. You can leverage the power of growth marketing to upward your profit margin and amplify user experience.

Furthermore, we live in this digital world technology makes us handful with productive tools that are helpful for any startups. Hence now it becomes easy to develop any strategy, analyze the data, getting feedback and implement them accordingly.

Best Things to Sell Online

Want to make money on your own? Then you are in the right place! Today, we are going to talk about the best things you can sell online with ease.

It's always hard to find a suitable product to sell online. When you will finish reading the write-up, you will get to know what and how to sell things online.

Moreover, how to start your own business journey in WordPress for free!

Let’s get started.

Advantages of Online Business

In the era of modern business, online business is low-cost yet most profitable. You know online platform could be the best choice since almost 224.1 million people have participated in online shopping this year and the industry is aiming to reach a peak of 230.5 million by 2021.

Importance of online business

So if you want to make money and sell products from home, online business should be your first and smart choice. But choosing the best things to sell online is key to generate money.

10+ Profitable Niches with Low Competition

Best things to sell online
  1. Skin Care Products
  2. Electronix Products
  3. Phone Accessories
  4. Traveling Kits
  5. Home Security Accessories
  6. Pet Supplies
  7. Clothing & Accessories
  8. Garden Supplies
  9. Sports accessories
  10. Party Supplies
  11. Exercise, Health & Fitness Accessories
  12. Home Decoration
  13. Kitchen Supplies

Now, let's dive into the details.

Skin Care Products

You might already be thinking that why “skincare” products?

Because this niche has most of the best things to sell online which are thriving worldwide, especially in the USA.

Study shows that by 2024 the store owners will be able to earn around 180 billion U.S dollar.

So you can easily presume the acceptance of other products in this niche.

Top Skincare Products to Sell Online

  • Face masks and scrub
  • Fiery Youth Vitamin C Serum
  • Pore cleanser
  • Herbal cream, oil, facewash
  • skin hair removal
  • Face Massage Roller
  • smartwatches and wristwatch
  • Anti Snoring Device

Electronics Products

Top Electronics Products to Sell Online

If we name an ever-growing and high demanding niche then it must be selling electronics products. People around the globe are nuts to have new gadgets that are tech and trendy.

Thus you can also target a broader audience, unlike local shoppers.

Top Electronics Products to Sell Online

  • Headset & Earphones
  • Bluetooth speaker
  • Bluetooth Keyboard and mouse
  • Phone and laptop charger
  • WiFi repeater
And it's free with Dokan!

Phone Accessories

Today, more than 4.68 billion people have mobile phones and everyone who has a phone needs either a phone case, pop sockets or any kind of accessories related to their phone.

Phone Accessories to sell online

This is almost impossible to find a single person who has a smartphone or mobile phone but doesn’t use any accessories to protect or add functionality to their mobile phone.

It’s predicted that the CAGR for mobile accessories will increase near 2.6% between the year 2014 to 2020 and also by 2022 it will reach $107.3 billion.

Top Phone Accessories to Sell Online

phone accessories to sell online
  • Phone cover
  • pop socket
  • Car and Bike phone holder
  • Phone lenses
  • Wireless phone charger

Traveling Kits

Another booming category to start your online business is Travelling.
It’s harder to find the needed thing while you are in a place for the 1st time or probably visited just a few times.

Best traveling accessories to sell online

However, every time we go out for traveling, we carry somethings that we might need later. So when it’s the summer vacation, traveling supplies will be a great business. It’s estimated that the traveling market will gain $1091 billion within the year of 2022.

In fact, only the Traveling Backpack will be increased by $3800 in 2023 and will reach a staggering of $27200.

Top Traveling Products to Sell Online

  • Rolling duffle bags
  • Travel Backpacks
  • Sleeping Bags
  • Passport Covers & Travel Wallets
  • Neck pillow
  • Sleep mask
  • Universal Adapter and more

Home Security Accessories

With the help of technology, home security devices have been upgraded and people all over the world are interested to secure their home with these.

Home Security accessories  to sell online

It’s easy to safeguard your home even when you are not in the house. Or it also helps the users to keep eyes on the children.

So this is a lucrative sector to invest your money while people can’t help assuring the security of their home. It’s projected that the market size will grow $55 billion by 2023 at a 9% CARG.

Top Home Security Products to Sell Online

  • Home security camera
  • Travel door alarm

Clothing & Accessories

There’s nothing more to tell about this niche. We already know its an established niche an accepted by vast online shoppers. Most of the trending products to sell are enlisted to this niche.

clothing products statistics in online business

In fact, sometimes online shopping is known as clothing for its popularity to online shoppers. Because this niche is set to clock $138.7 billion by the year 2022.

Top Clothing & Accessories to Sell Online

top clothing products to sell online
  • Denim jeans
  • T-shirt
  • Hoodie
  • jumpsuit
  • swimsuit
  • jogging jacket
  • Baby Clothes
  • Baby Carrier

All these are the best products to sell online and make money.

Pet Supplies

This is a rich niche with all the trending products to sell and the industry has a massive targeted audience.

According to the American Pet Product Association (APPA), there are 85 million families in the United States who have their pet. And among all the pets 75.8 million are the dog. Pet grooming is most popular with an aspiration of 3.58 billion by 2025.

These statistics prove that starting your business with pet niche will be a profitable investment.

Top Pet Products to Sell Online

  • Car Seat Protectors
  • Dog Collars
  • Pet Grooming Glove
  • Pet food
  • feeder bowls
  • Pet grooming products
  • Pet bed
  • Cat massage comb

More Things Commonly Bought Online

All the aforementioned products and niche are ruling the online business. But there are some more growing products to sell online and look for.

Garden Supplies

This is a huge niche and its products are beyond counting from the tools to plants. You can start with any product like

  • Plant container
  • Germination kits
  • Cultivators & Tillers
  • Bonsai Tools
  • Hedge & Grass Shears
  • Rakes & Hoes
  • Saws and more

Kid’s Supplies

  • Baby Stroller and Baby Carrier
  • Bath Toys
  • Baby Clothing
  • Action Figure
  • Comic Books
  • Cosplay
  • LEGO

Sports accessories

  • Sports Shoe
  • Sports Jersey
  • Sports Hand Gloves
  • Golf Grips
  • Sports Sunglasses and Caps
  • Basketball net
  • Skateboards

Party Supplies

party supplies to sell online
Party supplies to sell online
  • Props for all types of event
  • Decoration accessories
  • Gift Bags
  • Gift Cards
  • Themed Tableware
  • Themed Banner and Badges

Exercise, Health & Fitness Accessories

  • Back Massager
  • jogging shoe
  • Posture Corrector

Home Decoration

  • Fancy Lamp
  • Wall Clock
  • Wall Art
  • LED lighting
  • Aquarium
  • Flower Vase and others

Kitchen supplies

  • Vegetable Peeler
  • Home ice cream maker
  • Salad Spinner
  • Citrus Juicer
  • Immersion Blender
  • Smasher and Pressers

This list can keep going and going so far and you will get more confused with more options if it gets longer.

So better this way as you get here all the products that are top sold either of Amazon, Aliexpress or other shopping platforms. And the market size of all the niches on an upward slope during the coming years.

You can also have some great and unique idea for products to sell online from home from these success stories.

Before the Fullstop

As of now, you completed the article and know all the best things to sell online, you’re just ready to start making money online.

Choosing any of these niche products will be profitable since here we mentioned some evergreen top sell products. But if you want to try something different then selling digital products could get the priority. And also if you want, any kind of online-based service can be your successful niche.

Now, look no further and start making money online! Make Chance to profit from clicks.

Productivity Hacks & Tools For Startups in 2019

Every day at the end of working hours do you think what are some of the things you could have done more efficiently?

Especially for all the startups, there is no other option than to work hard with the limited amount of time and resource you get. But still, it's not enough. Luckily for you, it has never been easier to implement productivity hacks to be more efficient than now.

As technology is progressing at a faster rate than ever, productivity statistics are reaching an all-time high.

People are getting more work done with faster processing speed, faster communication, faster task management process, etc.

Riding this wave is one of the best decisions you can make for your work in terms of productivity.

Introducing Productivity Hacks

Hack (or life-hacking) refers to any trick, shortcut, skill, or novelty method that increases productivity and efficiency, in all walks of life.

So it is clear that hacks are something that is not bound to a specific area.

As a startup founder or even as an employee you can implement some productive hacks that will leave you -feeling like you have actually accomplished something each day!

Productivity hacks for startups

Use A Tool To Map Out All Your Tasks

Tools are something that makes everything better.

Did it ever occur to you- ‘How do all the biggest companies in the world keep everything in check?.‘ They use tools that organize everything in a more manageable way for the higher-ups.

Popular project management tools examples include-

We suggest XMind as it is completely free to get started on and is an open-source solution.

XMind for productivity hacks

Remove The Chances of Interruption

This one is really important. Distraction can break the flow of productivity that you get started really quickly. A useful hack you can do is to turn off notification from all your devices.

So that you will be able to do focused work.

Another great technique you can try out is the Pomodoro technique.

Promodoro Technique is a time management technique to help individual focus more on a single task for a certain amount of time. 

Francesco Cirillo, a widely popular time management expert is the founding father of this. You can learn more about the Pomodoro technique from here.

Adopt A Project Management Tool

Trello is a popular tool that can help any company's current on-going projects, things that need to be discussed, strategy plans and so on.

And it has never been so much organized. Though there are also other project management tools out there based on the Kanban process very few offer the simplicity that Trello offers.

The best part is that it is completely free to use. Some other tools you should consider using

  • 10,000 ft – a great tool for visual collaboration between your team members
  • Podio – extremely useful for all the complex project management in your startup

Don't forget to try out something you like from here. If you are a WordPress lover, we can guarantee you will love WP Project Manager.

With over 194,734 downloads, it's one of the leading team and project management tools in the WordPress industry. You can get all your project-related solutions at unbelievably 70% less cost. Have a quick look to WP Project Manager's features.

Basic features of WP Project Manager

Automate The Things You Repeatedly Do

Automation! The blessing of the internet era. That too for FREE.

On the other hand, inefficiency really is the black plague for your organization. It increases the cost of your organization, wastes your valuable time, reduces the quality of your product, and the most important of all damages the morale of your team members.

Inefiiciency can cost your organization as much as 20 to 30 percent of the annual revenue.

Start using popular internet automation tools like-

Productivity hacks by Zapier

etc to avoid those disasters. You can automate simple tasks using these platforms that you do repeatedly regularly.

So that they don't take you away from the time you could have been productive.

Use automated social media publishing platforms like-

to schedule all your social media content for the upcoming days.

Another great trick you can implement is automating your mundane email tasks. Use Gmail extensions like

  • Mixmax – Allows you to schedule your emails so it will send at a later date
  • Followup.cc – Really useful for keeping track of email follow-ups

Prioritize The Most Important Tasks

Not all tasks are created equal. Some tasks deserve the most attention from you, others not so much.

A simple routine you can follow as a part of productivity hacks is-

  • Take a pen & paper or any digital note-taking application whichever you prefer to write down all your tasks
  • Prioritize according to the urgency
  • Ask around to see if the metric you set is correct
  • Prioritize accordingly

You have to always be flexible & adaptable when sequencing the tasks according to what needs to be done now & what later.

On That Point, Use A Digital Note-Taking App

Yes, we know! People still like the idea of writing down things.

But that doesn't take away the fact that with pen & paper you won't be able to get all the modern facilities you get with a digital note-taking app.

It is much faster to write on plus you don't have to worry about grammar and other things (with autocorrect).

And the best thing about it is cross-platform and all your notes will be saved in the cloud so you won't have to ever worry about losing them.

Popular note-taking applications out there include Evernote, Microsoft OneNote, Google Keep, Apple Notes, Dropbox paper, etc.

Get started with anyone of this and test it. Don't settle until you find the right one that suits your needs.

P.S If you don't like the idea digital notes and feel comfortable with the traditional paper then that's the best choice for you.

Communicate Faster, More Effectively Among Teammates

Another communication platform that people all around the globe use is Slack. It is free to use, cross-platform supported (macOS, iOS, Android), comes with support for 10 integrations.

All our company communication is handled using Slack and it doesn't get any more effective than this.

Though there are other solutions like Google HangoutsFleep, Microsoft Teams, etc very few solutions are as resourceful as Slack.

But that doesn't mean it will work for you the same it does for us. Try other ones and see if they fit your need better than Slack.

Slack for productivity hacks

Use Cloud-Based Softwares To Store Everything And Access It Anytime

Even to this the startup founders and their employees are not taking the full advantage of a cloud storage option that can be had for free.

It eliminates the need to carry your files everywhere you go. You will be to access them no matter what device you are using. As it syncs with your storage account, not your device.

If you are not ready to invest in having a cloud storage solution there are many options out there that lets you get started for free with very reasonable storage space.

Popular free cloud storage providers like-

  • Mega: offers 50gb for free when you sign up
  • Dropbox: Starts at 2gb but you can increase that by inviting people to start using DropBox
  • Box: Tailored to business users. In the beginning, you get 10gb space for free
  • Google Drive: Best all-rounder cloud storage option. It is the one we use.
  • One Drive: Microsoft's offering in the cloud storage business. Integrates really well with Windows.
Cloud storage providers

Start Your Day With Quick Hacks

The morning shows a glimpse of how your whole day will look like.

Some of the most prolific entrepreneurs & CEOs have a morning ritual that they stick with every day. Whether it's checking and decluttering emails or just meditating you have to find out what works best for you.

Elon Musk, CEO of Tesla, SpaceX, Neuralink, starts his day at 7 a.m. by addressing all the critical emails in his inbox*.

Having a proper morning routine that works for you will make sure that you are focused & productive for the rest of your working day. It eases up the tension you might have later that day by having the thought that you achieved something even in the first hour.

Monitor Everything, Tweak What's Needed

On the greatest blessing of tech in the 21st century is the ability to track certain data sets that were not simply possible before.

Using tools like Google Analytics, Facebook Analytics, etc marketers are now even able to track even what type of card customers use when purchasing a product.

So you can see all the details of your revenue and concentrate on the things that need more attention than others.

Not just in marketing but also in your workplace you can use tools like Time Doctor, Rescue Time and so on to get a report on, what tasks take how much time and how you can better manage them.

Check out our WP Project Manager Time Tracker extension, which lets you track how much time it takes to complete your project including time spent on each task.

Delegate Certain Tasks

WP Project Manager for productivity hacks
WP Project Manager

You can't do everything on the limited amount of time that you get in a day. Productivity hacks are all about managing tasks and distributing them accordingly.

The reason you have a team is so you can delegate certain tasks to those who hold expertise in that area, which is gonna save time in the long run. For this, you need to have a good understanding of what your team members are good at and what they lack.

Delegate tasks that relate to accounting to people who are good with numbers so it doesn't take up your time.

This will help you to concentrate on the things that really need your attention.

Read Books, More Importantly, Productivity Books

Get in the habit of reading books. It is a source of unlimited inspirations that you can use in your own life.

Also, it declutters your thought process to make it more in-line with the road which leads to achieving your goals in the long term. One great source of book list is Amazon's best-seller section.

You will be able to find the best books on productivity and self-help rated by the users themselves. Configure your time so you can read even some portion of a book each day.

It has also been proven that reading books can help you to

reduce stress, improve memory, have a stronger analytical capability, improve focus & concentration

Tell Us What You Think

We tried to cover the things that we think is gonna bring the most value to you.

The list goes on when you start finding all the productivity hacks you can and implement in your day to day entrepreneurial life.

If you think we missed something feel free to let us know. We would love to add them to this list and in our organizational lives.

Budgeting Guide: Everything You Should Know (Budget For Small Business)

Budgeting is an important key that can help you manage your money effectively; especially if you are integrating a company budget process. Yes! Creating a budget is much hassle, and they may end up giving you a headache.

Well, that’s typical perception, but we believe once you have learned the art of budgeting it will save from tears and sorrows later. It can help you save money and allow you to spend more by making the most out of a certain amount. Therefore, your budgeting style will determine your success rate.

Budgeting Is Not Just For People Who Do Not Have Enough Money. It Is For Everyone Who Wants To Ensure That Their Money Is Enough.

-Rosette Megiddo Wamambe

You may have enough money; you may be operating successfully; you may be earning high sales and profits. So do you need to maintain a budget? If you ask us; yes! You need to keep a budget.

If you are an entrepreneur or running a small-medium size business; a business budget is your crucial need. Within this article, we will assist you in every manner in so you may create and maintain a budgeted business.  After this article creating a budget is easy for you; since you will learn all the tactics, tips and techniques of budgeting.

So let’s get started…

Table Of Content

  • What Is Budgeting And Why Is It Important?
  • Differentiate Between Owning Money And Maintaining Budget
  • How To Create Budget For Small-Medium Business Projects?
  • Small Business Budget Examples
  • Best Budgeting Tips To Business Owners By Renowned Celebrities

What Is Budgeting And Why Is It Important?

Budgeting is a process of creating a plan so you may spend your money effectively and efficiently. It helps you plan; so you may prioritize your money in the best effective manner. Budgeting is a spending plan that helps you spend wisely.

Whether you have enough money to carry out your company expenses or you may not have enough money to do what you want to. In both the situations; budgeting will ensure that you always have money for the most important things you want to do.

It Isn’t What You Earn, But How to Spend It That Fixes Your Class.

Sinclair Lewis

Budgeting helps you reach your goals; they can help you focus on the things that matter most to you. It can help you create a plan and keep a track on it; so you may reach your goals promptly.

Differentiate Between Owning Money And Maintaining Budget

Do you know small business owners who undergo a company budget process tend to save more and invest greater?

Owning money and spending it on your business needs may not be wrong! However, if you want to earn financial freedom and build greater wealth, you need to maintain a budget. It will help you stop dipping into your savings and help you stop worrying in crucial times.

Expenses and liabilities are those uninvited partners that may occur anytime spontaneously. Setting up a limit will not restrict you, but it will help you spend effectively; it will open up opportunities for the future. It not helps you control but makes you flexible so you may make the right decisions for easy flow and prepare for the future in advance.

A Budget Tells Us What We Can’t Afford, But It Doesn’t Keep Us From Buying It. William Feather

How To Create Budget For Small Business Projects?

Budget for Small Business

Creating a budget is crucial for your business. However, when you set aside and plan to work out on your business budget; make a realistic budget. Most importantly; follow an action plan and work accordingly.

For your convenience, we have enlisted a complete procedure to create a budget with ease.  Follow the plan below:

Estimate Your Revenues

Generally, people start budgeting by estimating their costs. However, we believe that you should first allocate your revenues and your profits. You need to estimate the amount you expect, regardless of the expenses you need to make.

So, the first essential step is to determine your sales, revenues or profits on your budget line based on your industry, or the basis of your records.

However, if you are a newbie; look around and research your industry average revenue. Remember; to set a flexible and appropriate budget. You won’t be able to earn 100% on the first go.

Determine Your Fixed Costs And Variable Costs

Your fixed costs are those expenses that don’t change regardless you earn a single penny. Rent, insurance, utilities, fees, accounting, and legal services, equipment leasing are some of your fixed costs you will bear. However, it is not even feasible not to determine them; because keeping a record of your fixed costs will help you determine your budget.

Next comes your variable costs; your sales commission, credit card fees, travel expenses and anything related to your production and business selling. Determining fixed and variable costs are equally important.

Keep Track of Your Expenses

Keeping track of your expenses is the most crucial yet significant part of budgeting. Many small business owners suffer financial losses because they do not separate their business and personal finances.

So, before you face any such set back; reconcile your business income and expenses monthly. This methodology will also help you prepare your tax returns.

Monitor Your Cash Flows

Cash Flows are the oxygen of a business; it is the amount of money that is travelling in and out of your business. So, keeping a track on your cash flows will help you hold enough money in hand so you may not face cash shortage.

Develop A Marketing Plan

If you want to allocate your finances properly; you need to sell your product. In short, you need to market your product or service; you need a comprehensive marketing strategy.

So, to spend wisely, you should develop a marketing plan and spend your funds wisely and appropriately. Remember, your small business budget is an essential component for your business; it will help you outline the costs and expenses so you may achieve your goals within the defined timeframe.

Remember, creating and maintaining financial statements; such as balance sheets and cash flow statements will help you create a backup for your business. It will not only help you keep a record of your financial expenses, but present your business more positively.

Budget for Small Business

Small Business Budget Example

Budget for Small Business
budget for small businesses

Are you wondering how a business budget looks like? Don’t be! I am enlisting you a small business budget example for your convenience. It will help you set a business budget for your small business yourself. There are various templates available that can help you allocate a small business budget example with ease.

Best Budgeting Tips To Business Owners By Renowned Celebrities

Every financial plan is backed up by a sound and realistic budget. It is the budget that will help you take the first step to make your financial goals a reality. Budgeting techniques are not required by small business owners but by everyone who belongs to any profession. Even celebrities manage their living within their prescribed budget.

Are you Astonished? Don’t be!

Let’s look into some of the prominent celebrities’ best budgeting tips to business owners and how they maintain their budgeted life.

Robert Horry: Don’t Spend It Because You Can

small business budget example

He believes that if an individual earns a fortune; he just should spend it all. He should save it and spend on the things that are the most important to them.

He says,

“If I make a million dollar, I’m hoping I can keep a million dollars.”

Ed Sheeran: Give Yourself An Allowance

Allowance is the amount you can allow yourself to spend; in short setting a budget on your expenses. Similarly, Ed Sheeran states that he has set an allowance of approximately $ 1000 per month for his expenses.

Rob Gronkowski: Don’t Blow Off Your Money

If you have money; you need to show it off, spend it lavishly and become flashy. On the contrast; professional athlete Rob Gronkowski has not been showy in cash. He maintains a good cash flow.

He states:

I live off my marketing money and haven’t blown it on any big-money expensive cars, expensive jewelry or tattoos and still wear my favorite pair of jeans from high school.

Most importantly, P.T. Barnum advocates for budgeting in the following words:

A Penny Here, and A Dollar There, Placed At Interest, Goes On Accumulating And In This Way The Desires Result Is Attained, It Requires Some Training, Perhaps, To Accomplish This Economy, But When Once Used To It, You Will Find There Is More Satisfaction In Rational Saving Than In Irrational Spending.

Final Words on Budget for Small Business

Budgeting is essential; you need to understand how much you have, where you are spending it and then planning how you can allocate those funds best. Maintain a budget will help you keep a track on your spending, uncover hidden cash flow problems and also allocate your money into better financial goals.

So, to make the best out of your money; create and maintain a budget and equip yourself with the right tool or a budgeting app like Mint. An app allows users to sync all the bank and credit accounts in a single place so they can see how well they are doing within these saving goals. If celebrities, actors, politicians believe in budgeting, why won’t you?

However, if you ask our advice; we believe in two things:

Create a realistic budget every month before the month begins

Track your expenses, review your spending, and save.

That’s all for now! Is there anything else you need to know about budgeting? Comment in the section below! We will be more than happy to assist you.  

How To Use Insights From Behavioural Economics In Your E-commerce?

The secret of success today is to understand why people buy and how they make a decision. People basically buy to bring pleasure or move further from pain. So, when you are going to sell a product or service, be very aware of why your customer will buy what you are selling. You can use insights from Behavioural Economics to read your customers' mind and treat them properly.

Nowadays people are complicated with big beautiful brains. They take decisions irrationally. Emotion plays a big role in their buying behavior.  So to meet success, the psychology of your selling must go much deeper. Just one-sided planning doesn’t work well.

Richard Thaler- Behavioural Economics
Richard Thaler

In this regard, Behavioural Economics can help you in many ways. You may already know- Its a mix of economics and psychology, judgment and decision making. Richard Thaler is considered as the father of behavioral economics. Daniel Kahneman and  Amos Tversky are two other big names in this field.

They have tried to understand and prove that people don’t take decision rationally what the standard economics says. So they use insights from psychology to explain human buying behavior and make a connection between the economy and our decision making. That’s how we got the chance to get familiar with this latest economical term- Behavioral Economics!

Behavioral Economics has become the dominant academic approach to understand people’s decision making within the last few years. Today it’s even impossible to think of meeting success in the business, without properly applying the theory of Behavioral Economics.

Let’s take a look- how to use insights from behavioral economics in your e-commerce!

Try To Read The Customers’ Mind!

The ability to read people’s mind is one of the most important things for businessmen. Customers think logically but most of the time take their decisions emotionally. You know- people tend to break rules, We are not rational beings! Behavioral Economics says- people tend to act irrationally but in predictable ways.

Daniel Kahneman and Amos Tversky- Behavioural Economics
Daniel Kahneman and Amos Tversky

So you have to read and understand your customer’s mind- what they want and how can you sell your products to them. Sell the product you want and always let them feel they are the kings!  But be aware, never try to hit the wall of ethics. Giving wrong information or misleading them to a false point could destroy your business anytime.

Emotion plays a major role in buying behavior- take it as an opportunity. Leave old day’s thoughts of just selling, try to be an advocate of your customers!

Focus on Losses, Not Gains

There was a time when businesses used to keep focusing just on gains. That is the theory of standard economics. But the situation has changed now. Behavioral economics say- one of the most potent motivators of human behavior is the fear of loss.

People might ignore to gain something, but they are not ready to lose anything. So how can you leverage this fear of loss? The answer is simple- keep focusing on losses rather than gains.

loss aversion- Behavioural Economics

Use lose aversion work in your favor. Tell your potential customers what they’ll lose if they avoid investing in your product or service. Remember one thing- sharing the beneficial outcomes of your product is important, but it doesn’t bring the same results always.

Behavioral economics says- articulating potential losses can be an even more powerful motivator. So use a positive tone while talking to your customer but keep focusing on their losses!

Use The Nudge Theory from Behavioural Economics!

People make mistakes but in predictable ways. As a businessman, you can encourage them to make better choices. How?

By changing their choice architecture and giving them a nudge! For example, you want to encourage people to stop littering in the streets. How could you do that? By:

  • Setting up fines
  • Paying them for using the garbage bin

Or

  • placing green footprints on the ground, showing the way to the nearest bin.

If you select the 3rd option, that will be a nudge! A 2011 Copenhagen study showed a 46% decrease in littering in the streets, where they used green footprints.

the nudge theory- Behavioural Economics

Nudge isn’t about penalizing the customers financially for not acting rationally or provoking them by giving free or too much discount offer. It’s about making it easier for them to make a certain decision.

‘By knowing how people think, we can make it easier for them to choose what is best for them, their families and society’- written by Richard Thaler and Cass Sunstein in their book Nudge, published in 2008.

In e-commerce- nudge theory can be one of the best options for you. If you don’t prefer showing beneficial outcomes or focusing on fears all the times, use nudge theory. It’s a well-proven theory to increase sales and building a group of loyal customers without spending money.

Considering Choice Architecture and Framing

People follow some rules to take decisions in every aspect of life. It depends upon their behavior. As an e-commerce entrepreneur, you have to deal with their behavior very carefully. Conversion tracking and user data analysis is the precondition of behavior study. 

When you become capable of your user's behavior study, planning and decision making will be so easy for you. It’s so important for you as a businessman or entrepreneur to understand your customer- how they take a decision, act and react. Behavioral economics can help you in many ways.

Choice architecture- Behavioural economics

Remember one thing- you can’t change your products or services but you can change their framing. Think of you as an artist. You have lots of painting works you want to organize an exhibition and sell them. How will you make a perfect framing of them?

You will place some of them near to the door, some other in the middle of the hall or to the corner, considering your visitors choice. It’s framing. You can help your customer to make a better decision by framing or changing their choice architecture.

In the same way- you can help your e-commerce customer to buy something easily applying this framing approach. Design your online shop considering your customers and their preferences. Present your products always with a positive approach. It will increase your sales rapidly.

How to Use Mental Accounting Theory

Mental accounting refers to the way of how people actually categorize money. Traditional economics says you would react in the same manner in both situations- losing money before buying or losing product after buying.

mental accounting- Behavioural Economics

But surprisingly, research shows that most of us (88% actually) end up their buying, again after losing their money. On the other hand, only 46% of people buy after losing a product when they have to replace it.

Mental accounting is another concept associated with the work of Richard Thaler. According to Thaler, people think of value in relative rather than absolute terms. They derive pleasure not just from an object’s value, but also the quality of the deal – its transaction utility (Thaler, 1985).

So as an e-commerce entrepreneur, you can easily use this behavioral approach to deal with your customer and increase your sales. Don’t think too much about your customer budget, keep focusing on relevant products and their needs.

Pricing Strategy

Pricing strategy plays a major role in business. Behavioral pricing builds on a totally different set of insights. Price acceptance is not driven by value as it’s assumed in value-based pricing. This would imply that people only pay for product features.

You should always consider that people pay for much more than product features. Try to understand the emotions and feelings of your customers while pricing your product. It could bring great results.  

Pennies-a-day Marketing

Marketing is a never-ending process for business enterprises. For an online shop, its must. If you stop for one day, you will just fall behind. So never stop your marketing.

Pennies-a-day marketing- Behavioural Economics

Pennies-a-day marketing focuses on the importance of marketing in an interesting way. Try to find the best useful way to reach to your customers. If you plan for high budget marketing, you could reach more customers. This is good for you. But if you can find and select the best medium in a low budget that will be better for you.

So try to select the best way both from online and offline marketing gateways and never stop marketing even for a single day. This will help you the best for your online shop. 

Final Thoughts

In today’s business world, it’s impossible to ignore the thoughts and insights of Behavioural Economics. From planning to marketing and promoting, you have to consider theories and insights from Behavioral Economics in every step of your project.

Nowadays customers are so aware. So don’t sit by developing only a single plan. Try to read people, understand their thoughts and feeling. Continue to develop your plan and ensure applying it in your everyday actions.

Are you satisfied with the result of your online marketplace' outcomes? Let us know in the comment section. If you haven't an eCommerce platform yet, drive now to know how easily you can build and customize your marketplace for free.

Irish Teacher Creates A Revolutionary Resource Hub For School Instructors

Simon Lewis and Rozz Lewis are school teachers-cum-entrepreneurs who created Mash.ie, a powerful online resource centre for teachers to assist each other in developing syllabus for students. The benevolent Irish couple were first to start something like this in the region. The determined duo began grabbed this opportunity with a strong vision: to help teachers become better at their profession.

Mash.ie is a marketplace wherein primary school teachers share their lesson plans, ideas and resources with other teachers. They do it for free or for a fee. In this way, they aid each other and also make money.

Since its start 3 years ago, Mash.ie has grown rapidly in popularity. It is now an established teaching marketplace with over 300 participating teachers, 4000+ online teaching & learning materials, and almost 20,000 registered customers.

The Lewis Duo desired a complete e-Resource Centre for School Teachers

We offer a place for teachers to share, sell and buy lesson plans and resources to improve their teaching.
Simon Lewis

Today there are lots of online sites that provide classroom lessons, instructions, videos, and other resources for free or for a cost. So what makes Mash.ie different?

Mash.ie was introduced at a time to provide a go-to resource for Irish elementary teachers coping with significant and massive changes in the overall education system and curriculum.

Irish schools are largely customized to local needs and run privately, though the government designs the national curriculum and provides funds. This requires all schools to develop and publish their own policies and plans.

Over the last decade, Ireland's education system and school operations have gone through significant changes. The government had also introduced a number of new schemes but did not have sufficient funding for Professional Development. As a result, Irish teachers remained largely unprepared to deliver in accordance with the new curriculum.

Mash.ie serves teachers and saves their time with ready-made handy resources and ideas that other teachers share in their stores. Teachers get inspiration from each other to create plans, lessons, and goals.

The Vision & Turning Point

Mash.ie is first of its kind. Before the socially conscious couple started the marketplace, there was nothing like it. A sharing culture among teachers was missing. It allowed teachers to upload their lessons plans and sell.

Although this resource center was not for money initially, it quickly gained attention from teachers around the country. In no time, online stores began and the marketplace was flooded with materials.

More teachers were expected to share their plans. That's when it occurred to the owners that the platform could be transformed into a full-fledged marketplace and generate cash with commissions. Teachers became sellers and got rewarded too.

How Dokan helped Lewis connect with teachers around the world

Lewis needed some kind of easy-to-use online solution that would have good frontend capabilities and also help to translate his vision into life. The combination of Dokan and WooCommerce made that happen and allowed Mash.ie to go into a profitable business.

We reckoned there were thousands of lesson plans sitting on laptops which could be shared around…..We had a simple idea – to allow teachers to share and sell their products – and Dokan was easily the most straightforward marketplace plugin available at the time.

While WooCommerce came endowed with countless eCommerce settings and features, Dokan brought multivendor functionality plus an independent frontend manager for the teachers.

It was really important to me that sellers did not need to ever see the WordPress backend. Dokan offered this solution.

Set up was easy. The plugin's ease of use and beginner-friendly UI made it faster and efficient for vendors to create their own Teaching and Learning resource centres:

Sellers set up stores and within a few minutes they are able to sell and share their products…Almost all of their interactions is through the Dashboard. Similarly, customers use their version of the Dashboard to find previous purchases.

Dokan also turned out to be something that grew with Mash.ie. With the passage of time, the plugin has been able to support Lewis' business in advanced ways and make it an even better product.

Mash.ie now attracts and aids teachers from other countries too!

The online journey so far: Influencers & e-Solutions

We had two or three teachers on board to set up stores, one of which was one of the most popular bloggers in Ireland, so within a month or two, the wheels started turning.

Within a few months, Mash.ie was starting to become quite big. An upgraded package plan allowed the owners to expand the server and as well as earn enough. Dokan had also developed the rebuild function of their database. Since then, things have been working reasonably well.

Mash.ie has been growing steadily every year. There's potential for Mash.ie to become an even bigger resource sharing platforms for teachers and instructors around the world. The Lewis couple now intends to target and expand other education sectors and countries.

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How To Scale A Marketplace For Growth: Key Strategies You Need to Know

As we all know, it is quite a challenge and indeed takes a lot of effort to build a marketplace. But the real challenge awaits still after that. That is – to scale that marketplace. Scaling means choosing the right plan to allocate and optimize the resources properly to grow the business. Scaling is your marketplace strategies. In order to experience a long-lasting success, there is no alternative for it.

In this post, we'll be talking about some effective and interesting approaches to scale a marketplace. Continue reading “How To Scale A Marketplace For Growth: Key Strategies You Need to Know”

7 Email Marketing Ideas To Boost Up Your Sales

Email marketing might not sound sensational but it has already become a central part of inbound marketing. From nurturing your leads to upselling your products, email marketing can be used for multi-purposes. Most of your email data is generated from your business. That means it practically costs you nothing.  In addition to that, email helps you to foster relationships with your clients that results in greater customer lifetime value.

Continue reading “7 Email Marketing Ideas To Boost Up Your Sales”

Growth Techniques To Apply Before Launching Your Startup

Pre-launching is a crucial phase of any start-up. At this stage, it is natural to get confused about taking any actions. When it comes to marketing, this can not get any truer. How should you let people know about your product? What if the promotions don't work out? How will users react if my product doesn't function properly? If you are a start-up founder, we know that these thoughts kept whirling through your mind during the pre-launching period.

Despite everything that comes to your mind, it is important to get your marketing right. You must have an audience base ready before you have a final product. You will need to study your audience and ensure product-market fit for your startup. In this write-up, we talk about some pre-launch marketing strategies that will help you gain initial traction. Once that is taken care of, your startup will have a better chance of financial success in the future. Enough of setting the context, now let us move onto the bucket of wisdom.

Get In Touch With Your Existing Contacts

This is the first thing you should do for your pre-launch marketing. By now you must have a lot of contacts in phonebook, mailbox and other social networks. Your priority should be to build a formal list and start some sort of conversation about your new startups. To maintain a structured list you can take help from great online tools like Zoho, HubSpot etc. This course of actions will allow you to know how they can be relevant to your startup. You will definitely find out that some of them are willing to test your product. If it is your lucky day, you can get one or two potential investors as well. Categorize them accordingly and cultivate your lists.

Don't forget to utilize LinkedIn for your startup. Keep your connections updated about what is new with your company and share blog posts regularly with them. Joining relevant LinkedIn groups can help you get effective leads as well.

Generate Leads Through Contact Forms

We hope you are familiar with the concepts of lead generation. In plain words, this is the process of getting people attracted to your business through filling a query form. There are numerous ways you can generate leads. The best way to get started is to have a contact form on your website. Those who are interested in your product is way more likely to fill in this form than contacting you in person. Your work doesn't stop here after setting up a contact form You need to track the submission data on daily basis and make sure they receive updates periodically. You can set up automated emails for this purpose.

Start a Blog For Content Marketing

Content is the difference maker for any startup during the pre-launch. As you probably know, the buyer journey consists of Awareness, consideration and decision stages. You need to make your contents speak for you to influence the purchasing decision. This is why you need to start a dedicated blog for your startup. Here you need to keep in mind that excessive self-promotions will lead to a loss of trust among your audience. The idea is to keep on creating values for your potential target market through informative contents.

In the process of blogging and content creation, you start making your site search engine optimized. This is really important in order to get a higher ranking in the search results. According to research findings, 91% of online searchers do not go beyond the first page of search results. Besides, online reputation management (ORM) is another aspect that allows you to be discovered through a range of keywords and tags.

Keep Active On Social Networking Sites

Facebook and Twitter profiles are must-have from the pre-launching stage. If you are thinking you will create a page for your products only when it becomes a hit, you are not thinking it right. Rather you should use social media for a holistic marketing approach. Make sure you share all your contents on your FB and Twitter profiles to increase engagement. Invite all your friends to virtually support your endeavor and ask them to share the words. This might sound very simplistic but many start-up founders simply lag behind just because they don't take social network seriously.

You can take a look at this infographic about the major social networking sites to have a better understanding:

Approach Influencers As Early As Possible

Engaging your influencers should be on your priority list from the very beginning of the startup. You should be on the lookout for influencers who suits your company's visions and strategies. However, influencers are already reputed in the market so you need to be really tactful while dealing with them. Make them feel that they have a stake in your startup by offering various co-promotional opportunities.

User-generated content from the influencers is a remarkable way to grow a brand. Audiences are more likely to respond to an influencer they follow than companies that pursue sales techniques. So, when you are getting an influencer involved with your product, you are essentially delivering a personalized touch to the customers.

Keep Track Of Everything and Replicate the Best Practice

Now the most important part, you have set a process to track your data and interpret them. For web traffic, Google Analytics is the universally preferred tool to track and monitor data in real time. It will help you to understand where your audience mostly comes from, which age range they belong to, what draws them to your site and many other traffic stats. This data will help you to prepare your content strategy and design products that will decide the fate of your startup.

Besides, all the social networking sites have its own analytics dashboard to show the major metrics. Engagement rates on these channels will give you info about the things that drive clicks, shares, and likes on your posts. All you need to do is embrace these data and take actions based on them.

What's More?

We believe email marketing deserves an honorary mention in this article. After you have a decent contact list, you should start running email campaigns. Apart from giving them automated updates or welcome messages, you can give early access or coupon rewards through email campaigns.

Another option can be partnership marketing. This is done by creating mutual values between two companies. For example, if your product has any third party feature integration, you must convince them to promote your product. There is a huge scope for innovation while it comes to co-branding. The execution is undeniably tough, but it is worth the shot for a startup because the outcome can be remarkable.

There is a common misconception that marketing should start only after a startup is launched. Don't fall into this trap. Marketing should start very early and dictate the growth of the startup. How your product will be adopted by the customers depend largely on your communication approach and promotional strategy.

Growth Hacks To Evolve Your Startups Using Social Media

Don't you wish that you could grow your small business faster like Pokémon Go? Despite the fact that you might not have the marketing budget to drop the expansion right after you spend all of your funds to initiate your startup. That's where you look for the strategies, tools and social media growth hacks to promote your eCommerce and generate some leads without spending much!

Continue reading “Growth Hacks To Evolve Your Startups Using Social Media”

Promising Bangladeshi Startups Using WordPress!

You might already know that WordPress powers around 27% of internet. The platform is readily prepared for search engine optimization as a result of which WordPress websites receive 22.17 billion page views monthly. Remarkable, isn’t it? It can work as fully qualified solution many types of business. Lately, the web based startups are making the best use of WordPress as it offers freely available useful features that are required by these companies.

Startups are experiencing a rapid growth all over the world. The scenario is no different in Bangladesh. Startup culture has started booming in Bangladesh from the last few years.  A portion of them has already received international recognition for their excellent product design and business model. In this write-up, we are covering some of the hottest Bangladeshi startups that uses WordPress technology for various business functionalities.

Hold on, we are not doing a ranking here. So please do not mind the order in this list.

mPower_1

mPower Social Enterprises

mPower Social Enterprise is a technology and data based social startup that aims to create and use the power of information to improve developmental impact globally. It was founded by two graduate students of Harvard and MIT back in 2008. So far, it has delivered its service in 12 countries with over 2 million beneficiaries.

Future Startup_1

Future Startup

Future Startup is a rapidly growing online media startup based on Bangladesh. Its mission is to reinvent the way contents on entrepreneurship, ideas and business policy are produced and distributed in Bangladesh. In the long run, it aims to increase mass people’s access to information so that they can make a bigger impact individually.

NewsCred_1

NewsCred

NewsCred is one of the most popular names among content marketing companies. It provides an extensive platform to enterprise clients for managing online marketing workflows efficiently. It was co-founded by two Bangladeshi tech entrepreneurs named Shafqat Islam and Asif Rahman back in 2008. Some of their prominent clients include Pepsi, Visa, Barclays, Dell, HP and so on.

Lightcastle Partners_1

LightCastle Partners

LightCastle Partners is a data and consultancy firm that assists its clients to take strategic business decisions by providing advisory services and software Tools. The Company combines data analytics with market intelligence to deliver expert insights with a view to boosting performance and profitability of client organizations. Lightcastle Partners was co-founded by four seasoned professionals from corporate, non-profit and technology industries.

Augmedix_1

Augmedix

Augmedix is a healthcare startup that is revolutionizing the global medical management industry with its unique device named Google Glass. It was founded by Bangladeshi-origin US citizen Ian Shakil. The research and development wing of Augmedix is located at Bangladesh. It has initiated the process of training 7,000 Bangladeshi youths to become highly skilled technology professionals.

Game Over Studio_1

Game Over Studio

Despite being a novice game development startup, GameOver Studio has quickly become a popular name in mobile games segment. This young and enthusiastic team of game developers creates free casual mobile games for both iOS and Android platform. Few of their popular games include Lumium, Domokun, and Swipe Santa etc.

Geeky Social_1

Geeky Social

Geeky social is a digital and social marketing startup that specializes in providing social media management, digital advertisement and content marketing services to Bangladeshi brands. It was co-founded by Saimum Hossain, Mahadi Hasan Sagor and M Asif Rahman in 2014.

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MIB SPIRIT

MiBSpirit is a fashion and lifestyle startup that envisions to ignite the feeling of patriotism and local wisdom. Their core belief is that all material used in the design and production process can be locally sourced, be green and stylish while meeting global quality standards. The studio is their one stop hub for design, photograph, exhibition and sales of the products. That is how they managed to ensure transparency in the process.

Magnito Digital_1

Magnito Digital

The idea of Magnito Digital came into play when its founder Riyad Shahir Ahmed Husain identified a supply and demand gap of digital design services for mid-level organizations. Back in 2007, he started his own printing and designing firm in Gulshan 2, Dhaka. The company evolved rapidly and Mr. Riyad founded Magnito digital in 2013 expanding operation and service offers.

Maya Apa

Maya Apa

Maya.com.bd was launched in partnership with BRAC. It is the first ever one-touch help service app for women in Bangladesh. Maya Apa is an android-based mobile application that empowers women to post their queries on health, legal and psychological issues. The experts of team Maya Apa provides prompt and effective answers to these queries.

Handymama_1

HandyMama

HandyMama is a maintenance services platform for the households and businesses. When it was founded back in May 2015, the concept of platform startups was new in Bangladesh. It connects customers with reliable & verified service professionals’ like- Pro Cleaners, Electricians, Plumbers, Carpenters, Painters, and Electronics Repairing Services etc. It hosts 1000 highly experienced, skilled and verified handymen and more than 30 service vendors.

Pet.com_1

Pet.com.bd

Pet.com.bd is a unique online retail startup in context of Bangladesh. It offers top quality pet products and necessary accessories for customers. The interactive websites allows customers to find a vet for their pets, get helpful tips from the blog section, and purchase items from the wide range of collections available there.

I hope you have enjoyed the read. If you think there is any promising startup that we have missed out, do let us know. We will gladly add your suggestion to our list! 🙂