Today, around 2 billion people buy products from online marketplaces. Having said that, Dokan has proven to be the ultimate WordPress multi-vendor marketplace. You can even build an electronics marketplace with Dokan.
Dokan has over 20000+ active installations around the world.
So you can understand from that how popular and reliable Dokan has become in creating online marketplaces. No wonder it has remained as one of the top multivendor marketplace builders for the last 5 years.
In this article, we are going to show you how to build an electronics marketplace with Dokan. Because of its low overhead costs, you can earn a huge profit from a limited investment. Because nowadays, online marketplaces have become quite an opportunity to earn money in a short time.
Online Store Opportunities in 2020
If you want to earn money from a limited investment, then an online marketplace is the way to go. What is an online marketplace you ask? well
An online marketplace is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator.
You don't need storage space and put extra effort into designing your store. All you need is,
That is it. You don't need anything else to create an online marketplace. You might think, how is it possible. Well, let me give you an example by building you an online electronics marketplace with Dokan.
Getting Started with Your Electronics Marketplace
Ok, let's get started. But first let me answer a question, why you need Dokan while you have Woocommerce? well, Woocommerce lets you create only a single store marketplace. To turn your single store into a multivendor store you need Dokan.
We are assuming you have already got your domain hosting and WordPress installed on your device.
Installing Dokan is similar to any other WordPress plugin. First, you need to install the Lite version of Dokan which is absolutely free. You will get the basic features for building your marketplace. But to bring a premium feel to your marketplace we suggest you purchase Dokan Pro.
Ok, you have installed the necessary prerequisites. Now you need to follow some simple steps to build an electronics marketplace. Like,
Configure All The Important Settings for Dokan
You need to set up a few necessary General settings before start building your marketplace.
These settings are important as these settings will define the type of marketplace you are building. You can tweak these settings according to your needs.
Do it as per your requirements or you can use its default settings. You can also change all the other settings available if required. Check out the option available above and get an idea of all the settings you need to work with for setting up your own electronics marketplace.
Choosing The Right Theme to Make Your Electronic Marketplace Unique
Well, there are many electronics marketplace available out there. So what will make your marketplace unique? a Theme. You need to use a theme that will make your marketplace look different than all the other marketplaces.
You can use Dokan Theme, which is a standard theme for Dokan multivendor marketplace. But if you want to make it look more exclusive then there are some exotic themes available that are fully compatible with Dokan.
Choose one and make your marketplace exclusive.
Your Own Store in The Electronics Marketplace
As an admin, you can have your own shop in your marketplace. So you can create your own shop or lend your marketplace to the vendors.
So if you want to create your own store, you need to follow some steps.
You need to create a user for yourself
Subscribe yourself as a vendor
Create your store from the Back-end or Front-end
Having said that, whenever you sign up as a vendor, a profile will be automatically created for you. You just have to add a store profile picture, name, and a store banner. You can add products also.
Adding Products to Your Electronics Marketplace
Ok now let's get onto adding products for your electronics marketplace. Simply go to WP Admin Dashboard→WooCommerce→Products→Add New.
As you can see from above, you can add a description for your product, set a price and add the vendor name. You can set an image of the product if you want.
If you want to edit an item, simply click on Edit below the product name and you will get all the options.
Add Shipping Tax and Other Attributes
There are more advanced options that can be edited such as the product inventory, shipping, taxes, linked up products, custom attributes and more. Simply edit these options depending on the product attribute changes & demands.
Shipping Method: Vendors can set the shipping rate for their stores independently. They can configure everything on their own with Zone Wise Shipping and Product Wise Shipping system.
All said and done, now you can view your store. Now your customer can buy from the store you created on your electronics marketplace.
See, how simple it is to create an electronic marketplace with Dokan-the best multi-vendor marketplace in WordPress.
Buying A Product
Buying a product from the marketplace is really simple. All you have to do is,
Visit a Store
Select single or multiple products.
Click on View Cart
Proceed to checkout
Fill up your name, billing address, payment method.
Click on Place Order.
And you are done.
See, how simple it is.
Bonus Tips For An Electronics Marketplace Owners
Try to make the marketplace as professional as possible
Select a better and exclusive theme
Make sure the other vendors are authentic
Use extensions like Auctions, Live Search and Store Support to further your cause.
It may sound like building an online marketplace is a lot of work. But with Dokan multivendor marketplace that task rather becomes easy. Only in a day, you can create an online electronics marketplace and earn profits from that.
Dokan removes all the complexity to manage an online marketplace indeed. Since Dokan Light is scalable you can extend the features by getting Dokan Pro.
In business, being able to better communicate with your clients means your chances of making a sale with them gets a lot higher than usual. As this is one of the more important ways of knowing the mindset of both clients and business owners.
Communication – the human connection – is the key to personal and career success.
Paul J. Meyer
Without getting to establish a nice and smooth communication link to understand the real potential between each other, an enterprise is bound to struggle sooner or later. And nowadays even after knowing how essential it is to maintain healthy communication with the clients, many companies still tend to neglect this major issue only to lose valuable insights and customer satisfaction.
But when you have an efficient CRM solution then you can always sustain a strong communicating link with your clients.
And there are various ways a WordPress CRM helps small business owners to keep on the communication with customers, vendors, etc robust and efficient. Moreover, there are numerous benefits of such communication but today we are going to know a little detail about the implementation of CRM solution and how it aids in maintaining proper communication with the consumer.
A number of things are being done with CRM software that makes your customer management so much easier. So let's know briefly about the main functions of it in the small business first.
Why Use CRM Solution for Your Small Business in WordPress
Now we all know CRM as it stands for Customer Relationship Management assists in developing and maintaining a strong relationship with the potential and existing customers of a company.
Not just that, there are a number of other essential business-related benefits that an efficient CRM solution vows to serve in a company. And in a more conventional way, WordPress CRM for a small to medium-size business helps:
Increase customer satisfaction
Improve communication with customers
Boost in customer retention
Gather useful business insights
Enhance marketing plan
Significance of A CRM Solution for SMEs
To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.
CRM software in a small business does a lot more than just dealing with customers. It does not just manage customer but also help nurture the leads and potential customer to build a good relationship over effective communication with them.
Build strong customer/vendor-business person relationship
Enhance customer management
Get valuable feedback from clients
Improve modification ideas of customer satisfaction
Understand the mindset of the customers
Communicate & retarget clients over emails better
CRM Solution for Effective Communication with Customers
Communication becomes only successful when there is a solid foundation to back it up. In order to maintain a good relationship, there is no alternative to good communication with your clients. This process of communication doesn't only apply to your business interactions but also in your personal lives.
And in failure to maintain this, a company might face conflicts and a set of misjudgments of understandings between the clients and business owners. But keeping up with this communication becomes much more streamlined when you can do it with a good CRM solution.
When the trust account is high, communication is easy, instant, and effective.
Stephen R. Covey
So here are a few ways you can maintain a fruitful communication with customers using your WordPress CRM solution.
1- Prompt Response to Customers Queries
Now when you have a business that sells products directly to the customers then there is every chance that you will have to deal & communicate with customers regarding various related queries. When this is the case, then you got to make sure your response to them is prompt and precise.
You wouldn't want to make the mistake of ignoring their calls, questions or emails. Because when it comes to customer satisfaction and client retention, your way of communicating with them will play a big role in resolving their issues.
But if you fail to do so quickly and make them wait longer then there is every possibility of losing your customer forever and on top of that a chance of bad word of mouth or review about your company or products. That is quite a bigger price to pay for not communicating with them well enough. But in order to avoid such a scenario, CRM solution helps maintain a timely reply as well as regular updates of the communication process with the clients.
2- Ensure Personalized Communications
No matter whatever may the channel of communication be, always make sure to keep it as personalized as possible for the customers. You may want to know their personal details like their name or their product of interest before you actually decide to go ahead with the communication drill. Be flexible, relaxed to make them feel comfortable while conversing with them.
Whether you reach them via digital channels like live chat, social media, emails, the right approach could be asking about how they are doing instead of just jumping onto them with sales pitches or promotional offers.
It seems like a lot of hassle when you need to memorize the details of each customer before you approach them. This job is made easier with a CRM solution as you can easily track customer behavior and contact details with it.
3- Be Reachable to Customers through Multiple Channels
You may run an e-commerce site or a multi-vendor marketplace, but you got to make the way for your potential customers to reach you as simple as possible. Technology has reached a digital platform in order to expand the communication process. Everything is right at the fingertips of everyone nowadays and so the customers expecting to try to reach you hassle-free is natural.
Consumers are quite smart nowadays. They always look for an easier option to communicate with their vendors whether it is via emails, social channels, live chat or even phone calls. Though contacting through phone calls has become an old-fashioned way to communicate nowadays still people are more trustful when they know they are talking to a real person.
But with WordPress CRM, making sure all the channels of communication with their vendors are active and convenient for them is really important.
4- Collect Feedback & Take Actions
In any customer-based business, listening to feedback from consumers efficiently plays a big role in ensuring customer satisfaction and to improve the services. Customers responding to surveys and providing feedback to improve your products or services is a blessing for any company. This can play as a source of inspiration for any small business.
Paying attention to what customer has to say about your products or services would show you care about their opinion. This brings a certain amount of solidarity and trust among your customer base.
A CRM system enables you to collect feedback and take action after analyzing them. It can also keep a record of customer's requests, suggestions or complaints.
Even if it is after a while, once you take action based on their feedback, this would make them feel good & special. So make sure to always take action on the collected feedback from the CRM system. This would improve your chances of acquiring positive reviews & word of mouth.
5- Send out Emails & Newsletters Regularly
Many might argue that social networking sites are the best thing that brings both business owners and consumers closer together. But still, nothing beats the medium of email communication. Those social sites like Facebook, Twitter can be a great link to get closer to the customers but when it comes to reaching out to the people on a regular basis then email newsletter is the way to do it.
WordPress CRM solution helps to collect & store emails of customers in one place. And when you are needed you can easily outreach to the customer with promotional news & updates anytime you want.
This could also be a great way to share ideas, experiences as well as news about upcoming offers & campaigns.
6- Reward to Appreciate Customer's Loyalty
There are a number of things that makes your customer feel special. Rewarding them for their loyalty for any form of business relationship with them is one of the ways to do so.
Do something that proffers a positive impression of your company to all your loyal consumers.
Instead of just promoting your products or services to them all the time, you can just send them a gift card or voucher without any cause just to show your appreciation for being a loyal customer for you. This gesture would certainly make them feel valued & appreciated.
More importantly, this would prolong their trust and loyalty towards your company. The whole purpose of this is to make the customers feel exclusive so a customized reward scheme that no one else received would certainly be something of great value to them.
Communicate Better to Boost Your Enterprise with a Dedicated WordPress CRM (WP ERP)
By now, we have already established the fact why maintaining effective communication is so important. But this communication doesn't only depend on how well you are treating your customers. The company needs to provide its employees to use the right tool as well to maintain it.
Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers or your clients and customers.
A CRM solution should be something that offers better customer and business insights. Nowadays there are many CRM solutions in the WordPress ecosystem that are already loaded with features that make the job of a customer relation manager far easier.
CRM application provides information to your customer data such as customer's buying habits, recent interactions with CR managers online, etc. Based on that you will be able to take important decisions and set a retarget plan of your customers.
As a result of that many companies are focusing on implementing the right CRM tool in their business. And in case if you are also looking to intensify your communicating drill with your client, then you might want to:
It is no surprise anymore that better communication with customers leads to better business success. This also enables them to have better experiences with improved customer satisfaction. This is more likely to get those customers to buy from you and would also refer others to you.
So how do you maintain your communication with your clients? Is there anything you would like to add? Share it with us in the comment section below.
When anyone plans to invest in their e-commerce business, they always want to get the maximum Return On Investment (ROI) at a quick time. But what is the single most common barrier that hinders your sales & in the process of achieving their desired ROI? Its cart abandonment.
Nowadays the rate of cart abandonment has risen up quite high. And it has become a common phenomenon of every online marketplace or e-commerce site. Most companies consider the incident of cart abandonment as a lost customer.
Be it a small local store or a large global corporation – everyone has a website these days. Platforms like WordPress and Joomla have made it easy for anyone to build a site. But while building a website is easy, running one, is not. One of the factors that site owners fail to deal with is loading speed and how to make web pages load faster.
Today there is an increasing number of smartphone users. And with the advent of high-speed internet access on a global scale, a majority of users expect a fast response from the websites they visit.
Even if it is a few seconds delay, today’s users get easily frustrated with a slow-loading website.
This ultimately impacts business factors like customer experience, SEO, web traffic, sales, and revenues.
Many businesses have reduced their website loading time and seen significant improvement in their customer engagement, traffic, and conversions. For instance, Pinterest enhanced its page speed which led to a 15% jump in organic traffic and an increase in their conversion rate.
Now that you realize the importance of website speeds, let’s delve into how slow website speed can really impact your business and how to solve that. Keep reading!
5 Ways a Slow Website Impacts Your Business
Slow website speeds tend to impact your business negatively in these 5 areas.
Slow websites can quickly frustrate even the most patient of online users. Here are some statistics that drive home this point-
40% of online users leave a website if it takes more than three seconds to load
47% of online shoppers expect an online retail web page to load in under two seconds
79% of online shoppers are less likely to return if they experience a slow loading website
That’s quite an eye-opener, isn’t it? Add to it the fact that the average attention span of humans has dramatically decreased. It necessitates improving user experience by improving website speed.
The industry stats are even more alarming for smartphone users. Google reports that 53% of mobile users would leave a website if it takes more than 3 seconds to load. Especially for e-commerce stores, a slow website can cause high shopping cart abandonment and lost online sales.
A popular search engine like Google pays a lot of importance to website speeds when ranking business websites. A 2010 announcement by Google officially included page load time as a crucial factor in ranking websites.
Fast loading websites are given a higher ranking which contributes to more user clicks and incoming traffic.
Search engine users are more likely to click on the highlighted websites than the rest of the list.
To improve their user experience, search engines also keep track of the time spent by users on the top websites along with the number of page views. Websites with high user engagement and page views are further ranked higher by the search engine.
Slow website speeds can adversely impact the Google ranking of any websites. Which also means that there is less organic traffic being directed towards your website. Additionally, over 80% of online users who experience slow website performance never return to the website ever again.
Reduced online traffic means lower user engagement, lesser sales, and even lower returns from online ads if they’re hosted on the site.
On the other hand, faster websites not only attract more traffic but also encourage online visitors to navigate through more web pages and spend more time on the website. This helps increase page views and chances of user conversion.
Sales and Conversions
Website speed and performance can ultimately impact business sales and conversions. studies show that 46% of unsatisfied customers develop a negative perception of the E-commerce business. And 44% share their negative shopping experiences with other potential shoppers. Each of these can have a lasting effect on sales and conversions.
On a positive note, business enterprises who have improved their website load time have seen a significant improvement in their sales conversions and volume. For instance, Mobify recorded a 1.11% increase in its per-session conversions with a 100-millisecond decrease in loading time. That led to an increase in annual revenues of almost $380,000 for the company. Similarly, AutoAnything boosted its sales by 12 to 13% by reducing its page load time by 50%.
On a positive note, business enterprises who have improved their website load time have seen a significant improvement in their sales conversions and volume. For instance, Mobify recorded a 1.11% increase in its per-session conversions with a 100-millisecond decrease in loading time. That led to an increase in annual revenues of almost $380,000 for the company. Similarly, AutoAnything boosted its sales by 12 to 13% by reducing its page load time by 50%.
Operating Expenses and Revenues
In addition to generating more sales, businesses can also reduce their operating expenses by improving their page load time. Improved website performance is key for companies to minimize their investments in upgrading hardware and server resource usage.
This ultimately reduces their operating or business costs in the long run and can add to the generated revenues.
On the other hand, slow or unoptimized website performance can increase operating expenses and reduce revenues. A study conducted by Bing on website performance and revenues found that a 2-second delay in search results can incur a revenue loss of 4.3% for each user.
How to Make Web Pages Load Faster
Business websites can be slow for a variety of reasons such as the use of a shared web host, unoptimized website images or the large volumes of video content, or even the installation of unoptimized plugins on your website.
Identify How Slow is Your Website
You can easily find how fast (or slow) your website is by testing it with speed analysis tools like Pingdom or Google PageSpeed Insights. These tools are easy to use and they show you how slow your website is.
Moreover, they help you identify the reasons for your slow website performance along which give you an idea of how you can improve your site speed.
Use Lighter Themes
A theme is meant to help you design your website well. If you are anything like us, you’d be tempted to using themes that offer a ton of features but such themes come at a cost. Theme can be heavy and can bog down your website.
We all know how shared hosting is cheap therefore one of the most popular types of hosting. In shared hosting, many websites are hosted on the same server.
Generally, when a website is hacked it starts utilizing more server resources than it should, impacting other websites on the same server. This is why it’s advisable to move to managed or VPS hosting service if you can afford to.
Store Backup in an Independent Server
Many hosting providers or even backup plugins tend to store backups on your site server. With time the backup pile up bogging down the server. If that’s the case, you should move to a better backup service like BlogVault that stores backups on an independent server without impacting your website whatsoever.
Remove Malware (if necessary)
If you are still facing slow loading speeds even after fixing your common website performance issues, there is a strong likelihood that your website has been hacked or compromised by a malware infection.
Malicious code left by hackers can overload your server bandwidth and available resources, thus impacting your website performance. What’s more challenging is that the latest malware infections are getting increasingly harder to identify and clean.
We highly recommend using a malware detection tool that is designed to detect malware that may otherwise slip through the cracks. For instance, the MalCare security plugin for WordPress websites can easily detect all types of malware infections.
As it scans the website for multiple signals and parameters to detect any abnormality. Just like any other standard WordPress plugin, MalCare is easy to install and execute for any new WordPress user.
In recent years, various corporations have seen significant improvements in their customer engagement, incoming traffic, and overall sales conversions. All they did was reduce their load time by a few seconds (or even milliseconds!).
Providing a fast and consistent user experience on websites is now a key factor for ensuring business success. We would strongly recommend that you should check your website speed and performance. You should also implement measures to correct the issues causing your website to slow down.
Do you agree with the points that we have discussed, or do you any interesting insights? Let us know by leaving your comments in the section below.
This is a guest post written by Akshat Choudhary. He is the founder of BlogVault, MalCare and Migrate Guru. Akshat has transformed his side-project into a profitable venture that is scaling new heights in the Indian startup space.
In any industry, in any niche, there are always two ways you can try to build long-term success: the fast way, and the right way. The former might take a bit less time and offer ‘shortcuts' to online superstardom, but oftentimes it is also the way that entails using dubious techniques that could get you in trouble.
The best part of having an online site is that you can track all the essential metrics of your website. And if you have an e-commerce business then tracking to analyze those metrics becomes ever so imperative. As it helps keep your business growth growing.
Setting up E-commerce analytics for your website is one of the most important business moves & it requires a lot of time as well.
E-commerce analytics helps in planning, understanding customer behavior while improving the marketing strategy and decision making.
There are several useful analytical tools that are implemented nowadays to get complete insights into the E-commerce business.
If you are someone having those dilemmas then here is an article to enlighten you with all the answers.
So let's start with why E-Commerce analytics is so important in today's business trends.
Why You Can't Ignore E-Commerce Analytics
The technology has evolved really rapidly over the past decade so did the customer's shopping behavior & thought process. Therefore e-commerce was in constant need of on-going adjustment & adaptation during this period.
Since the time e-commerce evolvement was taking place, analyzing its reliable insightful data became really essential. This was mainly due to keeping up with the growing change in trends. This made the gathering & analysis of e-commerce ever so vital for entrepreneurs.
So why exactly analytics of e-commerce site is imperative in today's time? We all want to know. So the insightful data analytics of e-business site is essential to help:
Email Campaign Insights & Customer Base Growth
Reach new Customer & Retain them
Gather Customer's Shopping data wherever they may shop
Reach out to the customers freely
Improve the site with valuable data insights
Before analyzing & executing the analytics and its tools one might just wonder how important is E-commerce analytics, what are the right tools to use to track the e-commerce metrics & KPI's and more importantly the things you need to track & analyze those data.
Suppose you are getting 1000 visitors each month on your e-commerce site. And out of which your sale conversion rate is only 0.1%. This means out of those 1000 people visiting your site, only 1 person is buying your products.
This number is really less when you look into the overall picture of your sales conversion for any e-commerce site.
Now if you do not optimize the conversion rate, then this means you are losing money every time any customers visits your site & doesn't buy anything from it.
So the matrices of conversion per sale and the rate at which the conversion taking place are the most essential data to collect for further analysis of taking future steps & retargeting.
Website Hit Rate
The more visitors you drive on to your site means more chance of making sales through it. Say if you have a conversion rate of 10% for every 1000 visitors. So you are making 100 sales from these visitors.
Now if you get to boost your website traffic and help it reach your monthly visitors to 10,000 so then even with the same 10% conversion rate, you will be making 1000 sales each month.
So the importance of knowing the analytics of web traffic is evident & essential.
There will be various ways from where you will be able to improve your web traffic, like promoting your products through social channels, doing the SEO of your products in the right way and giving effort to influencer marketing.
So getting a hold of this data to analyze your website's future progress is indeed an imperative part of every e-commerce business.
Number of Orders in Average
There are mostly three ways you can make a profit for your e-commerce site. They are:
Increasing the number of customers
Increasing the average order value
Growing the number of repeating customer
Now say for example there are 2 e-stores, e-store X & e-store Y. They both get 1000 & 100 visitors each day respectively with 1% sales conversion rate. This mean e-store X gets 10 sales per day and e-store Y gets 1 sale per day.
And now if Average Order Value e-store X is $10 and e-store Y $100 then this would mean both the store will generate same revenue of $100 even though e-store Y had less traffic to their store.
One of the better ways of generating more revenues for your e-store is by influencing the visiting customer to spend more on their purchases from your site.
So in order to attract customers to spend from your e-commerce site, it becomes quite imperative to track & better the Average Order Value (AOV) from your site.
Conversion Through Email-Opt in
No doubt, Email is the most profitable marketing channel for any e-commerce business even today. In the process, you will get to collect emails from your potential customers.
Having an email list of the customer gives you the ultimate ability to sell them your product over and over again. That too without needing to sweat too much.
There is both a manual and automated way of tracking the Email-opt in conversion rate. As a manual way, email marketing tool like MailChimp, MailPoet, etc would enable you to check your daily email opting-in list.
In the case of the automated way, one can take the help of Google analytics by including a tracking code in the Opt-in page of Thank You. And you will be able to track your conversion rate through such various ways of attaching an Email Opt-in option in your site in order to understand the overall sale opportunities through this method.
Hence it is quite essential to track down the Email-Opt in conversion rate from your e-commerce site.
Cart Abandonment Rate
Based on a recent report, almost 70% of the orders are being abandoned before the purchasing has been completed.
Some of the major reasons for cart abandonment involves the customer being too confused, an unexpected price being shown on checkout, no trust seals or security badge on the site, no transparent refund policy, the long registration process, etc.
In order to reduce the cart abandonment, there are few tips that one can follow effectively like making sure there isn't much distraction while a customer is checking out, keeping the registration & checkout process as precise as possible, sending abandoned cart emails to retarget them or try remarketing to get them back to the cart.
Tools like Google Analytics have the option to track the shopping cart abandonment rate very precisely. And to measure the amount of cart abandonment of your e-commerce site and then try out various strategies to minimize it, you will need to analyze the cart abandoned rate through these analytical tools
Customer Life Time Value
This value indicates the amount of money an average customer has spent on your site in the lifetime.
So this means the more you are able to increase the customer average order value the more customer lifetime value will improve. And from a business point of view, it is also essential to maintain a healthy long term relationship with your customers.
The loyalty of your brand towards its customers will automatically help improve the customer lifetime value, in the long run, resulting in more sale from each average customer of your e-commerce store.
Moreover, the Customer Lifetime Value allows the e-commerce site owner to estimate the promotion expenses & determine the acquisition strategy for the future business plan.
So this is why tracking the analytics of CLV is highly essential in today's e-commerce or marketplace sites.
Customer Retention & Returning Customer Rate
One might argue that the business of an e-commerce site depends mostly on how you treat & attain your new customers. But to grow your business in the real sense, it is equally essential to give importance to your returning customer as well as its customer retention strategy.
For any establish e-commerce site or a marketplace, being able to retain its old customer attracting the new ones is always a big challenge. Many businesses make the mistake of forgetting their old customers trying to get new ones. This results in a substantial loss in the long run.
As the loyal customers that get retained provide an e-commerce site the maximum sale all the time. This is why understanding and keeping a track of your lost and retained customer metrics play a vital role.
So it is safe to say that neglecting the data of customer retention & returning customer might not be a good idea after all.
Helpful Analytics Tools for Your E-Commerce Site
The number of analytical tools available in the market is endless. But not all of them are as effective as it promises to be.
Here are some of the most compelling tools for e-commerce analytics that can come in handy for anyone.
Google Analytics: A very easy to use web content analytical tool that helps tracks & reports insightful data about website and its traffic.
WooCommerce Conversion Tracking: It enables its user to retarget the visitors by finding out how the conversion is taking place on its connected WooCommerce site sending user-triggered events from their chosen ads platforms.
With this solution, you can connect your WordPress business site with the best Ad Platforms and increase conversions. You will be able to send user-triggered events from your eCommerce store instantly to your chosen ads platforms.
Metrilo: An effective tool that provides valuable sales and marketing insights of the E-commerce site. It helps keep getting repeating sales to boost the growing business.
HumCommerce: A simple analytical tool that reports conversion and other e-commerce related useful data to help boost the business.
KissMetrics:Enables growth teams and active marketers to improve engagement, enhance retention & boosts conversions providing complete analytical insights of e-commerce sites.
From the above details, guess we have already established the fact that tracking your E-Commerce analytics is an indispensable thing for any online business.
With the right analytics tool, collecting those small yet detailed data is easier than ever now. And using this data collected by the effective analytical tool, you are able to get a look at the behind the scene of your business progress.
Moreover, you get to boost your customer's buying experience as well as customize the recommendations for them.
Get the Right Tool to Analyze Your E-Commerce Analytics Better
In most e-commerce or multivendor marketplace sites, there are more settings to manage in the backend of the store. But all thanks to the built-in integrations that make the store management ever so easier.
Tracking your site visitor's shopping activities like carting products, buying it or user registration through the user's chosen social or ads platforms like Facebook, Twitter, Google Adwords, etc. has become quite a popular trend in today's time.
In this regard, the most effective tool to use is the WooCommerce Conversion Tracking. As I already discussed, it simply triggers events to the chosen ads platform of users from their E-commerce store in order to retarget their customers.
It is also true that most integrations of analytics tools nowadays are full of features to optimize the performance of it. Even the movement of site visitor's mouse cursor can be tracked down providing in-depth analytical information about your site & design performance.
So if you want to retarget your visiting customers or attract new ones then the essentiality of using a suitable analytical tool in your e-store or online marketplace has no point of argument.
In this case, you can choose one from the above list or pick any other that best suits your website.
How important is e-commerce analytics, metrics, KPIs & its tools for a business website? Do let us know in the comment section below.
PayPal is the pioneer of payment solution for any business sites. But is there no other equally reliable alternatives to PayPal that can take its place? Well, the answer will depend on what you look for in a payment gateway for your personal or e-commerce site.
Also, there was a time when people never thought about going for any PayPal alternative. But over the years, with the advancement of payment solution providers, a good number of people already relies on a number of safer alternatives providing great support & features.
It's true that PayPal is still the most popular with a solid interface and the reason is due to people being used to it using it for years. Having said that, there is now some really effective payment solution alternative to PayPal that totally takes away the limelight away from PayPal with customer service, lower per transaction fee and even with a better feature-rich interface.
Moreover, in case you are running your e-commerce site or a multi-vendor marketplace, these alternatives to PayPal may come in real handy to make your payment process easier for your users.
So are you curious to know what other payment service making noise to be in the race against PayPal? Then keep reading this article. But before that let's find out why you might want to switch to one of these PayPal alternatives.
What Could Influence You to Get One of These Paypal Alternatives
Many PayPal alternatives cover most bases of payment solutions, starting from peer to peer funds transfer to mobile/in-store payments and more. Though it is true that most of the alternatives to PayPal comes with fewer payment solutions but it provides a better, faster and more cost-effective option.
So what could drive you to get one of these alternatives? Let's find out some of them.
Mostly, one would want to get a PayPal alternative due to its :-
Ease of online & mobile payments
In-store payments facility
Global PayPal Payment acceptance
Invoicing and recurring payment option
Direct peer-to-peer Payments capabilities
PayPal Alternatives That You Can Rely on 2019
Here, we have listed out the top 10 alternatives to Paypal for your business. Have a quick look at below list.
These are the best reliable Paypal alternatives of 2019. Now, let's jump to the main part.
Spending your money online is made simple and easy by GPay also famously know as Google Pay. It is indeed the best choice for your store when it comes to adding your debit or credit cards for online payments. GPay enables you to spend at the physical location when you add your cards to your phone.
Even though it is only limited to IOS and Android phones but sending out payments from your smartphones is its main feature. Moreover, it only takes a few moments to receive or send payment.
With having no extra charge for any transaction and a solid security system, GPay is certainly a revolutionary payment solution for every type of business.
Now, this payment solution specializes mostly for payments made through mobile or web for your e-commerce business sites. Although PayPal owns Braintree which still works as an independent company competing fairly against PayPal right now. Its customer support is termed as a solid one and some personal finance features are also packaged with it.
Braintree is more suitable for merchant use.
Moreover, it supports great features like accepting credit card payment through a merchant account for global online & mobile businesses. Its other unique attributes include payment gateways, the recurring billing process, storing of credit card similar to Google Pay and more.
Starting Transaction Fees: 2.9%+ $0.30 per transaction
Available in more than 200 countries, Payoneer is the ideal choice for most online professionals such as freelancers or developers worldwide. It allows user online & peer to peer payment system to transfer money from anywhere in the world.
Its payment method is widely accepted with its processed transaction facility in more than 100 currencies.
Along with wire transfers, companies use Payoneer to receive payments from all around the world. The user of this platform is able to receive funds in different ways.
In addition, to make payments online, Payoneer provides you with a pre-paid Mastercard that is accepted and can be used anywhere in the world.
Moreover, it provides the option to make fund transfer through a local bank, global transfers or reloadable Payoneer credit card. Utilizing the Payoneer account, going into an ATM as well in brick & mortar shop is also possible.
In the global payment market, Payoneer has become the more popular choice for sending and receiving funds to and from customers & e-commerce marketplace.
Previously known as MoneyBooker and based in the UK, Skrill is another compact alternative to PayPal that is slowly getting popular among the users in Europe. Its specialty is to be able to easily send money to an email Id of one Skrill user to another.
Moreover, it enables a user to withdraw money through their bank account, debit/credit card, etc. What's more fascinating is that it allows instant withdrawal into the bank account of the receiver.
Currently, it supports in over 200 countries in 40+ currencies. And if you are into online gambling, you will be able to use Skrill to receive payment something you can't do with PayPal. More importantly, it possesses top-level security with wide acceptance worldwide.
The merchant level fees are low with comparatively lower transaction fees globally. The money you receive can be sent immediately to a debit card for it to be used anywhere to make purchases including withdrawal of money through ATM booth.
Starting Transaction Fees: 2.9%+ $0.30 per transaction
Specialized for bank transfers or Automated Clearing House (ACH) payments, Dwolla is another well-known PayPal alternatives that enable you to send money through internet hassle-free. Any normal user is able to make payments online with it while using the same platform business people can conveniently send and receive money from anywhere in the world.
Moreover, money can be sent to Businesses, LinkedIn, Facebook, Twitter followers, emails, phone numbers that accept Dwolla as their payment system.
In case you are looking to make payment in bulk, there is a service called Dwolla MassPay where users can make thousands of payments at the same time. This feature is really useful in case you are running an e-commerce marketplace.
The best part is the transaction fee never really exceeds $0.25 irrespective of the amount being sent. The tools of this brand are powerful yet easy to use. It comes with a flexible API to get access to ACH payments quicker.
Facilities like sending, receiving and requesting funds are free, while other premium services like next day transfer, white label, and higher limits are available for a fixed monthly flat rate.
Vowing itself to provide fast and effortless payment, FastSpring tries to ensure its user to have a pleasant experience while collecting any electronic payments on the sold goods or services. Even without any merchant account, this payment platform enables the feature of letting you sell online.
Get instant international reach & global distribution with just a single integration of FastSpring Payment solution for your e-Commerce sites or Multi-vendor marketplace
Expand endless opportunities with payment option by accepting multiple cards types from the clients in order to improve both customer satisfaction and sales. With a simplified execution effectively handle all your refunds, remittance, and any other settlement payments.
The solution comes with an intelligent payment routing option so that you can collect payment on every order no matter wherever it happens. Its e-commerce and multi-vendor marketplace payment solution comes with fraud protection and security. Moreover, it provides service by maintaining compliance with PCI and local law.
This one right here is another power pact PayPal alternative for businesses that provides an effortless option to accept bank accounts and credit card payments. Not just that, it even accepts Bitcoin.
It has a flexible loading and withdrawal option that enables you to get your money faster, cheaper and easier. It also comes with Payza E-wallet with which you can easily add or withdraw money just by choosing your desired payment method.
With Payza anyone sends their money via email fast and absolutely free. Get to send your money securely without sharing any personal information with anyone. You can even request for funds to your friends and family without any hassle.
It also has local payment options that enable you to make it convenient for you to make a transaction in your own locality. With Payza's local remittance platform SimplySendBD, get to send money to your country at a very affordable cost.
The payment solution currently supports 25+ currencies worldwide and this payment solution certainly comes across as a great alternative to PayPal simply due to it's secured, convenient and easy to the user payment platform.
This payment solution works as a partial alternative to PayPal mostly because it doesn't allow its user to transfer money among them. It is more suitable for processing transaction for merchants when they sell items. Simply combine a merchant account with a payment gateway to receive payment made with credit cards and PayPal.
Currently, around eight payment method supports 2checkout including Visa, Mastercard, PayPal to name a few.
Easily set up a recurring billing option for customers and its other highlighted features include international payment and a solid shopping cart. At the moment its service is available in more than 200 international markets in 87 currencies with over 15 languages. Its pricing depends on the country you are living in. It comes with advanced security and fraud protection feature for each transaction.
For WooCommerce or Online Multi-vendor Marketplace, it has a dedicated API based service. This provides a payment module that easily integrates with its inline checkout.
Moreover, it consists of a number of customizable payment checkout option with a branded, mobile-friendly and localized payment service.
This is probably one of the best alternatives to PayPal there is. In terms of mobile and online payments, Stripe is leading its way into becoming a leading payment solution compared to PayPal. It gives tough competition PayPal in terms of global payment process with its highly customizable and in-app based payment solution.
Stripe consists of no account fees and like most complete all-in-one payment solution it offers a simple payment processing fee of just 2.9%+$0.30/per transaction. Unlike PayPal, for different types of transactions, it doesn't offer a various range of fees either.
Even for international clients, the payment solution Stripe excels in global payment processing. The solution is indeed a solid and secured one that easily integrates with any multi-vendor marketplace or e-commerce business sites.
This payment solution comes from the marketplace giant Amazon.com. The process of payment is quite similar to PayPal. Moreover, it is one of the leading ones when it comes to letting the customer checkout from an online store. The payments made and the checkout process is much faster than most other regular payment platforms. Also, it has all the necessary user detail already stored to it beforehand, kinda like how the login is done with Facebook.
Starting Transaction Fee: 2.9%+$0.30
Pick The Alternatives that Best Suit Your Business
A few years back, it used to make complete sense when someone is still hesitant to move away from using PayPal to its alternatives due to its compatibility concern. But now those issues are all resolved and people can actually use some really reliable solution to complete their regular transactions living in different parts of the world.
But picking the right platform is highly essential when it comes to making payment online securely. Moreover, PayPal tasted its share of difficulty with a number of lawsuits being called upon them. But it doesn't mean we are asking to totally refrain yourself from using PayPal on your site. But sometimes trying out something new with some better features at a less price is never a bad idea after all.
If you ask me at the end of the day you would certainly end up saving a ton of money.
Most of the alternatives that we talked about here certainly fit up well enough for your e-commerce site. You can use them for your personal sites as well. The security function in all these payment solutions is top-notch. So you won't need to worry about your privacy & security regarding completing your online transaction anymore. And if you ask for my suggestion, then go for Skrill or Dwolla.
But if you are looking for a direct replacement of PayPal. And to perform the country based transaction you may want to try out 2checkout. Stripe and others for secured e-commerce or marketplace transactions.
And in case you are a WooCommerce site user and looking to turn it into a multi-vendor marketplace to use services like Stripe, PayPal, etc without a hitch then you may want to try the-
Budgeting is an important key that can help you manage your money effectively; especially if you are integrating a company budget process. Yes! Creating a budget is much hassle, and they may end up giving you a headache.
Well, that’s typical perception, but we believe once you have learned the art of budgeting it will save from tears and sorrows later. It can help you save money and allow you to spend more by making the most out of a certain amount. Therefore, your budgeting style will determine your success rate.
Budgeting Is Not Just For People Who Do Not Have Enough Money. It Is For Everyone Who Wants To Ensure That Their Money Is Enough.
-Rosette Megiddo Wamambe
You may have enough money; you may be operating successfully; you may be earning high sales and profits. So do you need to maintain a budget? If you ask us; yes! You need to keep a budget.
If you are an entrepreneur or running a small-medium size business; a business budget is your crucial need. Within this article, we will assist you in every manner in so you may create and maintain a budgeted business. After this article creating a budget is easy for you; since you will learn all the tactics, tips and techniques of budgeting.
So let’s get started…
Table Of Content
What Is Budgeting And Why Is It Important?
Differentiate Between Owning Money And Maintaining Budget
How To Create Budget For Small-Medium Business Projects?
Small Business Budget Examples
Best Budgeting Tips To Business Owners By Renowned Celebrities
What Is Budgeting And Why Is It Important?
Budgeting is a process of creating a plan so you may spend your money effectively and efficiently. It helps you plan; so you may prioritize your money in the best effective manner. Budgeting is a spending plan that helps you spend wisely.
Whether you have enough money to carry out your company expenses or you may not have enough money to do what you want to. In both the situations; budgeting will ensure that you always have money for the most important things you want to do.
It Isn’t What You Earn, But How to Spend It That Fixes Your Class.
Budgeting helps you reach your goals; they can help you focus on the things that matter most to you. It can help you create a plan and keep a track on it; so you may reach your goals promptly.
Differentiate Between Owning Money And Maintaining Budget
Do you know small business owners who undergo a company budget process tend to save more and invest greater?
Owning money and spending it on your business needs may not be wrong! However, if you want to earn financial freedom and build greater wealth, you need to maintain a budget. It will help you stop dipping into your savings and help you stop worrying in crucial times.
Expenses and liabilities are those uninvited partners that may occur anytime spontaneously. Setting up a limit will not restrict you, but it will help you spend effectively; it will open up opportunities for the future. It not helps you control but makes you flexible so you may make the right decisions for easy flow and prepare for the future in advance.
A Budget Tells Us What We Can’t Afford, But It Doesn’t Keep Us From Buying It. William Feather
How To Create Budget For Small Business Projects?
Creating a budget is crucial for your business. However, when you set aside and plan to work out on your business budget; make a realistic budget. Most importantly; follow an action plan and work accordingly.
For your convenience, we have enlisted a complete procedure to create a budget with ease. Follow the plan below:
Estimate Your Revenues
Generally, people start budgeting by estimating their costs. However, we believe that you should first allocate your revenues and your profits. You need to estimate the amount you expect, regardless of the expenses you need to make.
So, the first essential step is to determine your sales, revenues or profits on your budget line based on your industry, or the basis of your records.
However, if you are a newbie; look around and research your industry average revenue. Remember; to set a flexible and appropriate budget. You won’t be able to earn 100% on the first go.
Determine Your Fixed Costs And Variable Costs
Your fixed costs are those expenses that don’t change regardless you earn a single penny. Rent, insurance, utilities, fees, accounting, and legal services, equipment leasing are some of your fixed costs you will bear. However, it is not even feasible not to determine them; because keeping a record of your fixed costs will help you determine your budget.
Next comes your variable costs; your sales commission, credit card fees, travel expenses and anything related to your production and business selling. Determining fixed and variable costs are equally important.
Keep Track of Your Expenses
Keeping track of your expenses is the most crucial yet significant part of budgeting. Many small business owners suffer financial losses because they do not separate their business and personal finances.
So, before you face any such set back; reconcile your business income and expenses monthly. This methodology will also help you prepare your tax returns.
Monitor Your Cash Flows
Cash Flows are the oxygen of a business; it is the amount of money that is travelling in and out of your business. So, keeping a track on your cash flows will help you hold enough money in hand so you may not face cash shortage.
Develop A Marketing Plan
If you want to allocate your finances properly; you need to sell your product. In short, you need to market your product or service; you need a comprehensive marketing strategy.
So, to spend wisely, you should develop a marketing plan and spend your funds wisely and appropriately. Remember, your small business budget is an essential component for your business; it will help you outline the costs and expenses so you may achieve your goals within the defined timeframe.
Remember, creating and maintaining financial statements; such as balance sheets and cash flow statements will help you create a backup for your business. It will not only help you keep a record of your financial expenses, but present your business more positively.
Small Business Budget Example
Are you wondering how a business budget looks like? Don’t be! I am enlisting you a small business budget example for your convenience. It will help you set a business budget for your small business yourself. There are various templates available that can help you allocate a small business budget example with ease.
Best Budgeting Tips To Business Owners By Renowned Celebrities
Every financial plan is backed up by a sound and realistic budget. It is the budget that will help you take the first step to make your financial goals a reality. Budgeting techniques are not required by small business owners but by everyone who belongs to any profession. Even celebrities manage their living within their prescribed budget.
Are you Astonished? Don’t be!
Let’s look into some of the prominent celebrities’ best budgeting tips to business owners and how they maintain their budgeted life.
Robert Horry: Don’t Spend It Because You Can
He believes that if an individual earns a fortune; he just should spend it all. He should save it and spend on the things that are the most important to them.
“If I make a million dollar, I’m hoping I can keep a million dollars.”
Ed Sheeran: Give Yourself An Allowance
Allowance is the amount you can allow yourself to spend; in short setting a budget on your expenses. Similarly, Ed Sheeran states that he has set an allowance of approximately $ 1000 per month for his expenses.
Rob Gronkowski: Don’t Blow Off Your Money
If you have money; you need to show it off, spend it lavishly and become flashy. On the contrast; professional athlete Rob Gronkowski has not been showy in cash. He maintains a good cash flow.
I live off my marketing money and haven’t blown it on any big-money expensive cars, expensive jewelry or tattoos and still wear my favorite pair of jeans from high school.
Most importantly, P.T. Barnum advocates for budgeting in the following words:
A Penny Here, and A Dollar There, Placed At Interest, Goes On Accumulating And In This Way The Desires Result Is Attained, It Requires Some Training, Perhaps, To Accomplish This Economy, But When Once Used To It, You Will Find There Is More Satisfaction In Rational Saving Than In Irrational Spending.
Final Words on Budget for Small Business
Budgeting is essential; you need to understand how much you have, where you are spending it and then planning how you can allocate those funds best. Maintain a budget will help you keep a track on your spending, uncover hidden cash flow problems and also allocate your money into better financial goals.
So, to make the best out of your money; create and maintain a budget and equip yourself with the right tool or a budgeting app like Mint. An app allows users to sync all the bank and credit accounts in a single place so they can see how well they are doing within these saving goals. If celebrities, actors, politicians believe in budgeting, why won’t you?
However, if you ask our advice; we believe in two things:
Create a realistic budget every month before the month begins
Track your expenses, review your spending, and save.
That’s all for now! Is there anything else you need to know about budgeting? Comment in the section below! We will be more than happy to assist you.
Artificial Intelligence is one of the greatest evolution in technology. This is because it has the potential to affect every aspect of our lives. From manufacturing to the media, science and technology, medicine, advertising, marketing, etc.
It has changed the way we do things and artificial intelligence is here to stay. No wonder smart marketers and business owners all around the world are embracing this great innovation in their marketing campaigns.
Artificial intelligence (AC) can be seen all around us from Siri to google translate, self-driving cars, robots performing human functions, etc
Also, with the help of Artificial Intelligence, digital marketers can now perform tasks that were once impossible, cumbersome or requires lots of manpower at the click of a button.
No wonder some of the best organizations in the world have embraced artificial intelligence and machine learning into their marketing endeavor.
Artificial Intelligence (AI) at a Glance
Artificial Intelligence is the science of building machines or programs that are capable of simulating or carrying out human activities. It gives machines the power to perform some tasks which were once impossible for machines, machines can learn from past experience, profer solutions and perform tasks better based on past knowledge.
AI involved the whole process of machine learning, reasoning, self-correction, problems solving and improving task based on past knowledge and experience.
In a simple sentence, it involves the whole process of a machine carrying out activities that involve human intelligence
Examples of AI Applications
Self Driving cars
Digital Virtual Assistance
Natural Language Processing
Benefits of Artificial Intelligence
1. It helps in automation of complex processes
2. Results are more accurate
3. It is faster, effective and efficient
AI-powered marketing tools
Science and Technology are changing the world it has changed the way marketing is done but artificial intelligence is the future of marketing it will help automate a complex task that was once impossible.
Marketers and business owners all over the world are adopting smarter ways to optimize and improve their marketing strategies. No wonder there is an increase in artificial intelligence and machine learning tools to improve marketing endeavors.
One of the major challenges is most marketers are data rich but have not idea how to translate these data to usable formats thereby leading to frustration, but with the right Artificial intelligent marketing tools. You can read, understand, breakdown and optimize these data into a more usable format.
With an increase in customer choices, competitions, marketing channel, etc it can be a very difficult task optimizing each of these manually but with Artificial Intelligence, it is easy to automate the customer journey all the way from marketing to advertising, drawing up the campaigns, engagement, communication, etc
Artificial Intelligence can help marketers keep track, analyze, automate and optimize customer data without human interaction.
This is one of the best artificial intelligent marketing tools that help to design tailor-made campaigns which uses AI to automatically sort the data. It is self-learning, data-driven digital marketing tool which can analyze data seamlessly and optimizing it with sets goals and objectives.
It works based on an unprecedented self-learning algorithm which improves the overall effectiveness of digital marketing campaigns by integrating into your existing marketing tools. Albert leverage on the existing information, it can track and provide an in-depth analysis based on the information provided.
It helps to define strategies for your digital creatives and also helps in measuring and tracking your campaigns.
This is one of the best tools for maintaining relationship intelligence with users. It helps to measure the sales activities of your team or department. With Nudge, you can run a deal risk analytics that helps you measure where your team lacks the relationship to win a deal.
It also helps you increase upsell and growth. It is used by top professionals from some of the worlds most successful companies like Shopify, CenturyLink, Autodesk, etc
Sensai is a social media marketing tools that provide insight and report that analyses the effectiveness of your posts. It combines the power of Artificial Intelligence and machine learning to enhance insights, task, workflows while helping you influence real-time decisions thereby creating a personalized digital experience.
Sensai is data-driven and highly detailed analytical tools that help you understand which post is getting the highest engagement from your target audiences on social media like Instagram and Twitter. It also provides a detailed analysis of your social media result.
Sensai is used by top Corporation like Sky UK and Swisscom.
Content Marketing Tools
Grammarly is one of the most popular artificial intelligence content marketing tools. Imagine a tool that is capable of correcting mistakes, making suggestions on the use of words and correcting grammatical blunder. Like a scanner, Grammarly app reads through your content and make suggestions based on the content you’ve created.
Acrolinx helps you create personalized and engaging contents. With Acrolinx you can align the content with the set guidelines and you can analyze the performance of your entire content operation. It has the ability to read and access your comment and profer suggestions on how to make it better.
Acrolinx uses natural language processing to provide smart suggestions for your content using word processing. Acrolinx is used by top organizations like Google, Facebook, Amazon, Lenovo, Philips, Cisco, Nestle, etc
This is one of the most powerful cross channel artificial intelligent platforms that allow you to manage all your digital campaigns in one platform offering a cross channel intelligence on search, social media, e-commerce, and apps. It is a cross channel intelligent audience targeting tool.
This is a powerful content creation tool used by the likes of Forbes and Associated press for creating content on their platforms. Articoola uses different algorithm to gather, analyze and reconstruct texts providing accurate, unique and articulate texts.
With articoola you can get the texts ready within minutes providing you with unique plagiarism and error free article. It has the power to create unique contents from scratch without human efforts.
This is an artificial intelligence email marketing platform that can help automate email marketing campaigns that are tailored to your target audience. It is an automated email campaign tool that helps to automate email campaign and conversion with potential customers. This service is being used by CenturyLink, The Los Angeles film School, Epson, etc
Optimal uses a special Artificial Intelligence that automatically changes the content, timing and personalization to increase the engagement and open rate of an email campaign giving you the flexibility create tailored email campaigns that meet individual clients needs.
This tool uses the power of Artificial intelligence to automate your email marketing campaigns by automatically editing the content, time and personalize email campaigns to boosts engagements and results.
Social Media Management Tools
The cortex is an all In one Artificial Intelligent social marketing tool that offers data analysis, insights and full automation.
This is a content creation tool which can predict how humans react to certain contents or posts, make recommendations based on users behavior and can also interpret and provide you with a more in-depth analysis and a better social media campaign. It helps in analyzing and scheduling images, videos, text through machine learning recommendations.
This is a powerful artificial intelligence application that helps to improve users and clients experience when they visit your social media pages. It provides real-time engagement and answers to questions on your social media pages. Giving a real-time one on one customer experience. Conversocial has the likes of BBC, Tesco, Google and Audi as some of their clients.
This is another powerful social media Artificial intelligence tool that helps gain useful insight into how brands are performing across different social media sites by providing visualized information and how much campaign efforts generated in terms on return on investment (ROI).
Chatbot Artificial Intelligence
Getting your communication strategy right should be one of the many goals of your digital marketing campaigns. With chatbots, you can respond to client enquiries swiftly even when you are not online. Chatbots have made automation and communication so easy with pre-written messages and machine learning such that when customers ask questions, they get immediate responses.
This is one of the most powerful chatbot application, it uses a special technique by combining machine learning and intelligence with the content in your Zendesk knowledge base to answer customers queries. Once it receives customers questions it scans for answers from the knowledge base and suggests relevant post or articles to the client and in the case where there is no relevent article, it automatically routes the user to human agent.
This is a chatbox creation platform that doesn’t require any form of coding or programming knowledge. You can instantly create super-intelligent chatbots for your website or social media pages like facebook, twitter, Instagram, Telegram, Whatsapp, etc Xenioo is a multilingual chatbot that can understand and translate complex language structures.
It also helps solve the multi-language translation barrier.
Aivo is another artificial intelligent chatbot that helps to power customer service by providing real-time text, images or voice.
It can also be integrated with different third-party platforms to give an awesome customer experience.
Returning to You
It doesn’t matter whether you are a small e-commerce store in America, Africa, Asia, Australia or Europe you will find a perfect artificial intelligence tool that can help make marketing automation easier and create a personalized customer experience.
What are your opinions, views, and fears of using artificial intelligence in your digital marketing campaign? Let us know in the comment section.
Do you want to remarket your products and services? Or are you planning for an online campaign to retain your lost customers?
If yes, then you are in the right place. Be sure that ‘Retargeting campaign’ can help you to achieve these goals.
Retargeting is a type of online marketing that utilized digital marketing tools and platforms to retain customers.
Retargeting essentially focuses on getting back the customers who have visited your website but did not make any purchase.
Accordingly, the customers who show a little interest in your products are retargeted for adding them to the sales funnel. These customers are somehow aware of your products, and an effective retargeting campaign can help you to retain these customers.
So, retargeting ads and campaigns require lesser efforts and resources to make new customers because the customers are already familiar with your products.
Interestingly, businesses also apply retargeting tools and processes to retain the lost customers such as a customer who have purchased a product in the past but did not come back. In the same way, companies also retarget customers on social media sites to drive more traffic for their websites which is effective in making new sales.
How Retargeting Works
What good does this code bring for you?
The code maintains a list of visitors on your website. Ultimately, the retargeting ads providers will display ads to your customers on other websites to increase their interest in your products. You can also retarget your customers exclusively on social media sites to drive more traffic.
Why Retargeting is Essential to Get Back Your Lost Customers
Normally, only 2 % of customers make purchases on the first visit to a website. The rest of the customers are not sure about their choices, price to quality ratio of your products and the authenticity of your brand. For this purpose, you need to give a push to these customers so that they would come back to your website.
So, how would you like it if you convert a visitor into a customer rather than a naïve person who does not even know about your brand? Therefore, retargeting is essential to get back your customers because it requires less resource, generates huge traffic on your website and converts the already interested visitors into customers.
With an increase in the number of social media users, social media sites have become popular for retargeting ads. A large number of active social media users can bring good luck for businesses which are eager to retain their customers.
Here, take look at amazing statistics related to active social media users:
So, retargeting campaigns has become more interesting after an increase in the number of social media users because the competition between the companies is high and everyone wants the lion’s share in sales.
Now, take a look at these important things to consider while you retarget your customers.
7 Things to Consider While a Retargeting Campaign
Adjust the Advertising Frequency
Advertising Frequency is something that most of the advertisers neglect. There is a wrong perception that businesses need more and more retargeting ads to engage the customers. However, this perception creates negative advertising.
Take yourself as an example and imagine if you are targeted with ads every time you open social media networking sites?
Isn’t it annoying or frustrated?
So, you need to adjust the advertising frequency to keep continuity and persistence in the retargeting campaign. The visitors should be targeted with two to three ads per day. You cannot put all the visitors under this criteria. However, I have made it simple for you so that you get an overview of how to retarget the visitors with ads.
The best example of advertising frequency adjustment can be drawn from Pizza Hut which has modified the retargeting ads and only targets its customers with an appropriate amount of ads per day.
Keep Track of Buyer’s Journey
The buyer’s journey is the process through which a buyer goes from initial visit to purchasing. You must keep an eye on the buyer's journey to facilitate him throughout the buying process. Through this process, you convert a potential buyer into a customer. For instance, Starbucks keep track of buyer journey to strategies retargeting campaigns.
So, a buyer’s journey can facilitate you in propagating you retargeting campaigns!
It is more like a sales funnel through which a buyer is converted into a customer. The retargeting strategies are an essential part of this journey. So, whether you are working to remarket your products for visitors or you are retargeting your lost customer, you can always utilize a buyer’s journey to make retargeting plans easy for you.
Here are some of the steps of a buyer's journey you may need to keep an eye
Create awareness about your brand
Create a sense of familiarity between the buyer’s choice and your products
Make your remarketing ads worthy enough so that the buyer considers them
Shift your potential buyers into the purchasing process
Make customers loyal towards your brand
Retarget Your Customers Using Social Media Networking Sites
Social media networking sites have become popular because billions of users use social media daily. The digital marketing strategies of businesses, companies, and brands nowadays contain social media marketing plans as an essential component.
So, keeping in mind a large number of social media users, you should focus your retargeting ads on them. The social media sites have already grabbed users’ attention. Accordingly, it is quite easy for businesses to remarket their products on social media because they do not need to start from scratch and attract users to a platform where they would apply retargeting ads.
So, start to modify your retargeting campaigns for social media sites.
You can guide your retargeting providers about your social media retargeting strategy to keep the things working by your remarketing plans. For instance, Uber retargets its customers on social media sites for better response.
Here is a look at Uber’s social media ad:
Make Creative Ads for Retargeting
Creativity is crucial to the marketing process. It is vital when you need to attract customers on social media sites. So, you should develop creative remarketing ads for the enhanced promotion of your brand. There is a long list of essential to be considered while making a creative ad.
However, we have made it easy for you by shortlisting some of the fundamental components of creative ads including:
Make your ads simple
Use customer-friendly content
Include high-quality dynamic images and videos
Include relevant content with details
Focus on creative ideas to make ads
So, creativity is everything when it comes to remarketing because your customer wants to listen and see something different from you. For instance, Nivea advertises the Nivea Night Cream with a creative advertisement which grabs customer’s attention. Here is a look:
Make Priority List of Target Audience
The target audience is already trimmed with retargeting process discusses above. However, you need to attach priority to different target audiences based on their interaction with your website. In this regard, you can take the help of retargeting tools for making a precise list of visitors.
This strategy can save your money and resources of retargeting. With this technique, you will always end up getting a lot of customers onboard. It works on the basic principle of setting priorities for visitors who visited your website once, twice or thrice. Accordingly, the customer who visited thrice has more potential of making sales than the other one who visited only once.
For example, McDonald‘s retarget its customers by assigning priority based on customer interaction. Here is a look at McDonald’s advertisement:
Include emotional factor in retargeting ads
Here is a question for you!
What you seek in an advertisement?
Probably, you find an advertisement related to yourself when you would see an emotional element that is related to you. So, this is a strong strategy and component of retargeting ads to include emotional factors that attract the customers.
Nike’s advertisement presents an emotional factor to retarget its customers. Colin Kaepernick can be seen in this advertisement as an emotional factor with a quotation to motivate Nike’s customers. The motivational factor will be attached to several people who want to achieve something big in their life just like Colin.
Suggested Tools for Driving More Traffic from Social Media Sites by Retargeting Customers
There is a long list of tools that can help you to drive more traffic from social media sites. However, this article will provide you a list of three most utilized and effective tools that are used for retargeting customers on social media sites and other digital marketing platforms.
Facebook Retargeting with Custom Audience
These tools have different features that provide you the best retargeting techniques to engage a large number of customers.
Wrapping up on Retargeting Campaign
Retargeting has a lot of potentials to drive traffic from social media sites. A lot of users on social media sites get attracted to advertisements.
Interestingly, social media users also find advertisements because they also want to see products and service that are relevant to them. However, it is not as easy as it looks because the social media traffic needs a diversion which is provided with retargeting ads.
The retargeting ads create curiosity in customers to go back and scroll down a website for products of their choice. In this way, the businesses get the chance to retain their customers.
Accordingly, social media traffic is diverted to websites and sales are increased. Therefore, you should apply these retargeting techniques to convert your customers.
So, what is your favorite technique to drive more traffic from social media sites? Share your thoughts in the comments section below.
People are paying tons of money for their education and the education industry is valued to a staggering amount of $3 trillion. In recent days, most of this amount is invested in creating and maintaining online education websites. I hope you have heard this quote:
“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”
Kofi Anan, seventh secretary-general of United Nations
If you want to get out of the darkness of the world, education is a must and keeping these facts in mind, I am going to review a topnotch educational theme pack called ‘WordPress Education Theme pack’ so that you can enter to this potential market.
Why You Need an Education Theme?
Managing a whole educational website is not an easy task, you could get juggled while doing it. Therefore it is necessary to use an educational theme. An ideal education theme will allow you to –
Create a magnificent, responsive educational website easily and in a short time
Enroll people automatically
Create and manage courses without any trouble
Grade quizzes automatically
Charge for courses with secured payment gateways
It will be very tough to find such a theme, but as I found this theme pack I shared with you. This theme pack comes with five themes in it. The themes of this theme pack cover almost all the requirements that an educational website requires.
How WordPress Education Theme Pack Can Help You?
The Ultimate WordPress Education theme pack is developed by Themesgrove. It includes five educational themes including – Learned, Studykit, Arsim, Edukado, and Universidad.
Every theme of this pack is ideal for building an educational website, where you can sell your courses. This theme pack will cover every need of your educational website, that’s why you can use it without any doubt.
Some of the common features and functionalities of this theme pack are –
LearnPress is known as the most popular LMS in the WordPress plugin directory and it lets you manage your educational site brilliantly. Learnpress integrated with a theme of education pack, you can easily:
Watch, maintain and update your course
Promote and charge courses with different types of payment methods
Determine the areas to improve with advance course analytics
Automatically take and grade quizzes
Track learners progress with detailed grade sheet and review
Let your learners communicate easily and help them a community inside your institution with BuddyPress. It will help learners to share the knowledge and valuable information from one place.
Mobile devices are surging in popularity these days and so learners prefer to see lectures from their mobile devices.
Unfortunately, that's not the end!
As mobile devices come with different display resolutions and varied aspect ratios it becomes imperative to fit your website content properly. And so I have tested the themes of education theme pack in various devices and found it to be fully responsive.
Multiple page layouts
No matter what sort of educational institute you own, you will be always able to create the required site you want. As there are multiple home layout variations with each theme that lets you create any type of school, college, university, coaching, and other educational institutes.
Get Two Paid WordPress Plugins for Free (Save $65)
Upon purchasing the theme pack, you are getting two valuable WordPress plugins out of the box. They are:
WidgetKit ($39): Boost the power of Elementor with widgetkit, as it comes with a huge collection of elements that lets you build anything. You do not require any coding knowledge or any prior knowledge, which makes it easy to use.
Revolution Slider ($26): This slider will provide you with useful object libraries, drag & drop slider building facility, 3D Parallax effects and so on.
Get Help From The Dedicated Support Team
If you ever stuck on anywhere, get help from the expert support team. They will try to fix your problem as soon as possible.
Course Selling with WooCommerce
If you want to sell your courses, you can do it without any hassle. All the themes of Education theme pack come with WooCommerce integration. That means you can not just only create a website but also can:
sell anything on your site from digital to physical products.
extend the functionalities using 400 add-ons
take payments using popular gateways like PayPal, Stripe, Bank Transfer and Checks.
view your top categories, products, sales, refunds, and coupons anytime.
One Click Demo Importation
The one click demo import feature is pretty useful to give your site a fulfilled appearance all at once by importing the contents related to your niche. This will help you upload your own contents conveniently on your site.
Speed & SEO Optimized
Do you have any idea how speed can play a vital role to attract and sustain visitors to your site? In case you do not know, here is a fact from Google:
“The average time it takes to fully load the average mobile landing page is 22 seconds. However, research also indicates 53% of people will leave a mobile page if it takes longer than 3 seconds to load.”
You do not need to worry regarding the speed issue as all themes are well optimized and will be loaded into any device instantly.
SEO is important for any educational website, therefore your site needs to be optimized too. All the themes of WordPress education theme pack are fully SEO friendly so that your educational website rank faster and come in a good position of search result.
Powerful Admin Panel
All the themes of WordPress education theme pack ships with powerful admin panels which help you get the big picture of your website with ease. From this admin panel, not only will you be able to turn on or off a certain set of functions but be able to customize in a lot more convenient way.
The education theme pack comes with 1000+ google fonts which are a great thing to control the typography and make your site more legible to your visitors.
Parallax & Video Sections
Nobody likes static pages. With the Parallax effect feature, you can make your education website's pages more interactive and attractive. You can also use video sections to grab the attention of your visitors and convey your thoughts through it.
There are a total of five different payment gateways are available with WordPress education theme pack. But if you like to add more, feel free to do it.
Returning to You
Making your educational website aesthetically pleasing, engaging and informative is the most wanted factor. And this is exactly where the WordPress education theme pack comes to the rescue.
In addition to that, with the subscription feature, you will be able to manage subscriptions which is a great way to manage an educational site.
Long story short, if you are on the lookout for an educational theme then we can flat out go for this highly customizable theme pack. After all, it provides you the best education themes with power to do anything.
Marketing is one of the most important bedrock of every modern-day business. Marketing allows us to reach a wide range of audiences.
Content marketing plan, on the other hand, provides an avenue to reach a wide range of audiences through content marketing strategies which will go a long way in helping organizations reach their full potentials.
Having a WooCommerce Store is one thing and knowing how to do content marketing for your e-commerce is another. If you currently have a WooCommerce site or planning to build one, you need to start thinking of creative ways to take your online business to the next level.