Customer On-boarding Process: Here’s What You Should Care about in 2020

Is it a reasonable game-plan to find new customers every day? What good it will be if people purchase your product once and never come again? 

According to a Gartner report, 80% of the company’s future revenue depends on 20% of existing customers.

It’s crucial to practice a fruitful customer onboarding process that makes them attached to your service, giving positive feedback, and feeling an urge to build kinship toward your business. 

The first interaction writes the whole course of your forthcoming relationship with a customer. After someone shows interest in your product, you need to nurture him through continuous activities that focus on improving his knowledge of that product.  

So if you aren’t addressing customer onboarding as a serious issue yet, we don’t want you to fall apart. Here in this post, we will show you how to develop and practice such a process that sticks and help to increase customer retention nonetheless. Keep reading.

How Onboarding Works

The customer onboarding process starts from the very touchpoints when a visitor lands on your website for the first time. 

Firstly, it includes impressing clients to purchase, then keeps them connected, help them learn the product and how to get most out of it. Secondly, you need to solve their issues, provide technical support if necessary. And finally, do whatever it takes to earn trust and make them acquainted with your service. 

In a nutshell, customer onboarding is a set of activities that involve aiding customers to understand your product, giving information step by step through emails, guidelines, tutorials, videos, or live chat, etc.  

The onboarding cycle starts before the purchase, then beyond the post purchasing stage, and keep going on.  

The Importance of Following a Customer Onboarding Process

Having a data-driven and reliable customer onboarding process means you will ensure a low churn rate and on a way to building your brand reputation. 

The top 3 reasons for a 53% churn rate are- poor onboarding, failing to build a strong relationship, and lack of authentic customer service. 

causes-churn

The customer onboarding process demands you to take care of every single customer, give them a feeling that you really want to improve their product experience and provide the relevant information gradually. 

That’s how it works. If you are not convinced enough, let’s get straight to some magnificent stats on the importance of customer onboarding. 

  • 82% of customers left a business if they face bad customer experience. 
  • It’s almost 16X more expensive to create a long term relationship with a new customer than curate and cultivate the relationship with an existing one.  
  • The worldwide value of average lost customers is $243. 
  • It cost 5x more money to acquire a new one than to keep a regular customer. 

Emphasizing your customer onboarding is a potential way to establish long-lasting customer relationships. And, if you already have one but don’t get the desired results, it’s high time to renovate your whole process.

Set Your Customer Onboarding Strategy

People tend to abandon a product they don't understand clearly. And, people love to get along with things that deliver the values they have been promised. 

As you are not going to let your users abandon the site before converting, you must keep them to a continuous success funnel. 

It is all about attaching people step by step in your onboarding cycle. As a business owner or marketer, you need to think from the customer’s perspective. 

process-online

Before you are going through the activities to get your user familiar, there are some key customer onboarding best practices that need your certain attention.

Know Your Customer

Until you know how your customer perceives things, what is their early experience with a similar product, and the pinpoints that stimulate their purchasing decisions, your chances are low. So it’s your first task to gather as much information as you can, conduct research, try to know what makes them enthusiastic to buy a service. 

Well, how to get that information? You should read similar product reviews on various platforms. When they opt-in to your website, make individual research on their online activities, participation on social media, etc. 

Set the Bar of Expectation

Never promise for something you are not capable to deliver. Avoid sugar-coating your offer. Be specific, be honest. Say exactly what you have and how your features and service can play a sufficient role in your client’s success. 

You may ask, why would I do that where boasting can hit the right cord and increase sell? 

Well, here your intention isn’t selling a product for one time and get past a customer. So, if you boast about a factor and when the time comes, fail to give it, can you imagine what happens? 

On the other hand, if your customer knows what he can achieve or not, he can make himself prepare for any circumstances. 

Set Customer Oriented Goals

Ask your customers what are their success metrics. Set your onboarding goals centered around those metrics. You will gain two advantages from it. One, it will let create a feeling amongst your customers that you truly doing business to make them successful. Two, your growth will be based on their satisfaction. 

Establishing value

People care for values. Before they purchase your product, you should get them to learn and realize the utmost values your product may add to their achievement.

One of the best ways to emphasizes values is by giving them examples, show them how other individuals or company get benefitted from your business. You can share specific use cases, documentation, or free training courses (if it is possible) to brandished yourself.  

Consistent Communication is the Key

After sending a welcome email to a customer, you can send him essential guidelines by maintaining a stable email sending frequency. 

There is a thin line between a balanced or chaotic communication effort. You shouldn’t poke your customers each hour of the day. Also, you shouldn’t let someone detached from your learning attributes. A fine balance and wise approach is the key here.

Do something so stimulating that your customer feels free and enjoy every approach you made to them.  

Success Measurement

Measuring success get us to improve our weaknesses and guide us where to focus more. Suppose you are following a customer onboarding process but don’t measure all the efforts, the chances are high that you won’t progress as you aiming at the beginning. 

Some of the key metrics you ought to find out are the Churn rate, Lifetime Value of a Customer, Retention Rate, Customer Survey or Loyalty through Net Promoter Score (NPS). 

Top 7 Steps to Establish a Successful Customer Onboarding Process

For any type of digital business, customer onboarding has two core milestones. One, when a customer signs up for your product for the first time. Two, when your customer gets the very first success by using your product. You need to achieve these milestones before your customer gets along with you and make decisions to stay with your product for a long time. 

From the first interaction to last (though you don’t know and should expect it may keep going), there are some crucial steps to guide the customers. It’s essential to maintain a strategy while sharing product information. For example, people can’t grasp a product’s technical specifications unless they ask for it. 

Well, let’s take a look at these steps to establish a fruitful customer onboarding process in your company. 

Send a Welcome Email as the Initial Catch

74% of people expect to get a welcome email after they are opt-in for a product. So it’s inevitable. Welcome emails have a magnificent 91.43% open rate.  

When one of your customers purchases your product, they expect an assurance from you. You should let them know that you are so thankful that they choose your product over others, and you will not let them down. 

You can look at this welcome message from the renowned WordPress project management plugin WP ERP. It will help you to understand how to greet a customer in the first place.

welcome email

Help Your Client With Product Setup Guideline

You can add a user guide in your welcome email. The email example we’ve shown above has used this technique. They add a CTA button with an in-depth product setup guideline. The intention here is to aid a customer to learn the product setup step by step.

Though, it’s also great to send the product setup guide in your next email. One best hack you may apply, make this tutorial or setup wizard simple and optional. 

Include Information on How to Get the Best of it

When a customer buys your product, and get into their dashboard, they will see all the features and maybe feel a bit scattered on what to do at first. Because all the info fields will be empty and it’s normal for them to get confused. You don’t want to let your customers wandering around alone in this stage. 

WooCommerce Multivendor Plugin Dokan is doing an amazing job in this regard. They add a help section directly to the user dashboard. 

dokan help

This step will guide any user to utilize all the features they need to the highest.

Interactive Product Learning Tips

We have emphasized consistent communication earlier in this post. Though, here we want to include consistent product learning guidance as one of the most crucial steps in the customer onboarding process. You should provide these learning tips gradually. And, it must be interactive. 

You should follow the customer interaction with your product. At any stage, if they face an obstacle, you should solve their issue as soon as possible. 

Some of the best ways to provide interactive product learning tips are- sending them video tutorials and infographics, inspire customers to submit support tickets and employ instant support, etc. 

Build a Q & A Section and Powerful Product Data Centre

A data center or knowledge base helps any interested people about your business to learn simultaneously. It should be such resourceful with information like your product’s technical specifications, documentation, customer reviews, detailed set up guidance. Besides this informations, you must launch a Q & A section where anyone must find all the possible questions and answers regarding your product. 

Sending Product Update Email and Offers

Product updates are a continuous process. It intends to improve customer experience and increases brand value. Whenever you release an updated version of your product or introducing a new feature, let your customers know this. Also, show them the necessary steps on how to utilize this new update or feature in the simplest way. 

On the other hand, get your user to feel more excited by sending offers on various occasions or festivals. Also, let them know if you have made any achievements. 

For example, Dokan shares greetings and offers a few days ago when it touches the milestone to have 30000+ active marketplace around the world.

dokan shares success

Celebrate Each of Your Client’s Success 

Your company grows with your clients. And, at the beginning of your customer onboarding strategy, you have set customer-centric goals. So, each time one of your product user making a success or gain, you should celebrate it. 

You can send congratulatory emails or calls, tips on how to improve the strategy to grow more. The intention of this step is to spread the idea upon your business people that they are getting success and you consider yourself an essential part of it.    

Wrapping Up

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

– Jeff Bezos

It needs an ongoing effort to develop the perfect customer onboarding process. We believe now you can plan and execute your own way. 

As it is been said, never stop learning and improvising, you should find yourself on this growth funnel. If you want to strengthen the user experience, the only way is to improve your service and let them understand it. 

So tell us what do you think right now. Do you have any questions left? Don’t forget to put your questions or idea in the comments section. 


Digital Coupons: What, When & How to Create them to Ensure Desired Sales?

Whether you are operating an online store or a brick and mortar store coupons will always be one of the most tempting ways to accelerate sales. If you are an owner of an online store, you can leverage your sales with the help of coupons.

In this article, I will walk you through the concept of the digital coupons its creation, benefits, usage and how to create it in the easiest way.

So, grab a cup of tea, sit tight and go ahead…

How Digital Coupons Work

In case you did not know, a digital coupon is either discounts or promotions or offer or things like that is proffered to the prospective customers or to the current customers by an online store.

Offering coupons is an enticing way to prompt your customers nudging to purchase from your store as quickly as possible.

Why You Need to Create Coupons

Not only you need coupons to retain your loyal customers but you need it to gain more paying customers. Here are a few important statistics regarding digital coupons:

  • Coupons are used by 90% of consumers according to (Valassis)
  • Digital coupon redemptions are expected to be totaled at $91 billion by 2022. (Juniper Research)
  • mobile devices will account for 80% of coupon redemption by 2022. (Juniper Research)
  • By 2022, chatbot coupon volume is slated to have a spike of 1.1 billion. (Juniper Research)
  • Each month, more than 25 million Americans use coupon apps to save money. (ReadyCloud)

When You Need to Create Coupons

Now that you know the benefits of using coupons, you may want to deploy them on your website. To achieve the full benefits mentioned above, you need to use them for some special events. But when to deploy them on your store? Let's find out:

1. Attracting new customers

Using online coupons can be an exciting way to have a customer on board. You can show the coupons on your store when they are subscribing for the first time.

For example, you can welcome your customers to enjoy a certain amount of discount or give them free shipping service when they are purchasing for the first time.

Here is a real-life example from a marketplace, Aliexpress:

digital coupons

As coupons are responsible for quick conversions, make sure to employ them for your marketplace.

2. Introducing new product lines

When you are performing grand-launch of new products in your store people may be reluctant to buy them. That's because they feel suspicious about the newly rolled-out products' efficacy. In order to convince them you may have to impel them by giving discounts on presales.

A coupon code just help you do that!

digital coupons example for new product launch

Image Source: RetailMeNot

3. Getting rid of unwanted inventory

Trends are always evolving. If you can not sell out all your products during a particular trend, chances are very high that those inventories will remain unsold for a long time even for years. To avoid such a problem, using attractive coupons can be a cog in the machine.

digital coupons
Image Source: Groupon
Dokan

How Can You Create Coupons?

Well! You can create coupons with different tools for your eCommerce marketplace. To create coupons for your eCommerce marketplace, effortlessly, you need the following tools:

As Dokan is a multivendor marketplace platform, you can let your vendors create coupons for their individual stores.

Supposing that you have installed WooCommerce, Dokan (free) and Dokan (Pro) on your WordPress website. Now that you have installed all the required items, your vendors can now create coupons for their individual stores.

Step 1: Go to the Vendor Dashboard

To create coupons, log in as a vendor on your Dokan and WooCommerce powered eCommerce website. After that, navigate to Vendor Dashboard->Coupons. Then click on Add New Coupon.

Step 2: Fill out the required fields

Now, you will have to fill out all the required fields like Coupon Title, Description, Discount Type, Amount, Email Restrictions, Usage Limit, Expire Date and many more options.

digital coupons

That is how you can effortlessly create coupons for your eCommerce store with Dokan and WooCommerce.

Here is how your coupon will look to the customers:

Now, if a customer visits your store he or she will be able to see the coupon code and its details:

digital coupons

For further resources, you can go through this documentation to learn about advanced terms like discount type, that is, whether the discount is fixed or having a percentage amount, and many more.

Looking forward with Digital Coupons

Creating coupons is effective both for online and physical stores. If you want to step up your sales volume there is no alternative to this amazing sales strategy.

If you are using Dokan and already creating coupons for your store then don't forget to share your hands-on experience with us in the comment section below.

Most Suitable Business Models to Follow for E-Commerce Marketplaces in 2020

It is pretty evident that the e-commerce and online marketplace business is booming and being multiplied to a big number in the last decade or so. Stats suggest that by 2020, the sales via online e-commerce stores are expected to increase by around 80%. Every day more and more people are getting interested in launching their own marketplace. But getting too excited about this rising trend of e-commerce business to start an online marketplace without having the proper idea of its business model for e-commerce to follow may just backfire greatly.

The good news is when you are planning your startup for e-commerce business, you get plenty of business models of e-commerce in front of you. And you just need to identify the best-suited model for your e-commerce business.

Quite certainly you would want to choose a business model that provides the best in your level of experience in terms of your budget, risk & time management.

E-commerce Marketplace

Now you might have a skillful team that has a solid marketing strategy for your e-commerce business but a team without the right business model to run an e-commerce site will always fall behind and every chance of failing sooner or later. This will also act as a hindering force into the future growth of your e-commerce business.

So since being able to decide which business model would be suitable for the e-commerce or online marketplace is highly essential so therefore this post will discuss the fundamentals of the e-commerce business model and the trending business model for the e-commerce marketplace of 2020.

Hopefully, by the end of this post, you will be enlightened with the right knowledge of your business model establishment for your e-commerce store. So let's start by discussing the business models classification that is commonly used nowadays in all e-commerce businesses.

Classification of Available Business Models for E-commerce

As you plan to set up your e-commerce business, there is this common question that you need to ask yourself. Who are your clients that you are selling to?

E-commerce business models

Now on the occasion of launching your e-commerce site, at that point in time, you are considered as a ‘Business' and the people you are selling to would be termed as ‘Customer'. And essentially all e-commerce sites operate as Business to Customer (B2C) or Business to Business (B2B) model. So ideally this means your consumers are either general customers or other business organizations. But these are not the only business models for e-commerce that gets used nowadays. The other more commonly used e-commerce business models are:

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Business (C2B)
  • Consumer-to-Consumer (C2C)

Moreover, there are also other well-known business classification models like Business to Government (B2G) and Customer to Government (C2G).

Now lets quickly take an overview of the advantages and disadvantages of the above business models for e-commerce.

E-commerce business models

Types of products to sell

Now the best part of establishing an online store is that you can sell virtually anything you want. If you are new at this then it is better to start selling with a small range of products. But are you sure about the types of products you are looking to sell from your e-commerce site? In order to sell online effectively, you would need to know what are the types of products that you can sell from your online store or marketplace. So what kind of product you can look forward to selling online? Let's know about that a little better below.

Product

Physical Products: Any type of goods that you can physically touch or feel such as clothing items, electronic devices, merchandises etc. that you anyone find online or in brick & mortar store is known as a physical product. Moreover, selling this type of product from your online store requires at least one shipping method to be implemented in it. In order to produce a physical product, you might require to have a warehouse, factories or hire a number of employees. Some of the common examples of the physical products include Apparels, Ornaments, Mobile Phones, Beauty Products, Video Games, Artwork etc.

Digital Products: This type of product is really easy to distribute in comparison to physical products and others. it is also significantly way more sustainable which makes it simpler to replicate or create. No material, staff or manufacturing warehouse required. Anyone with just a few devices is able to generate a digital product and get it up for selling. Some of the most popular forms of the digital product include Software & web-based application, Music & Audio, Videos, E-book, Photograph/Images, Courses, Digital Artwork, Tickets etc.

Service-Based: If you have a group of people that are specialized in providing various types of services than you can easily offer those services from your e-commerce site. So this means any type of human served services that are offered to the customer online including the option to visit the client's home to provide their services is know to be service-based sellable items. These types of services include services provided by Drivers, Carpenters, Home Cleaners, Home Appliance Repairing services etc.

Trending E-Commerce marketplace business models of 2020

Business models e-commerce

Dropshipping

For beginners in the e-commerce business, dropshipping has become quite a developed retail fulfillment form of trade. With zero or minimal capital, this model even enables businesses to sell and market their products online with no stocking inventory. Once the orders are placed by the consumers, it then ships the products directly to consumers right after they have bought it from the suppliers.

Moreover, the benefits of dropshipping include:

  • No need to rent any space for warehouse or pay for stock management, packing & shipping products, inventory tracking or return handling.
  • Anyone can start with minimum budget and scale up later on once they are a little stable and out of financial risk.
  • In this mode of business, no need to shed your sweat thinking about the inventory or manufacturing and the management of fulfillment.
  • One can easily invest their resources into its customer service, marketing, sales tactics, site design, etc.

Wholesaling

This form of the business model allows the e-commerce business owner to buy products in large quantities and at a discounted or wholesale rate. In the beginning, this mode of business was more suitable for B2B but thanks to the immense growth of the internet, now even C2C and B2C type of traders also practices this way of trading.

The popularity of wholesale business processes in an e-commerce store is rising faster than our expectations. Through modern sales channels like telemarketing, advertising agency, trade shows or influencer marketing for wholesale e-commerce requires enormous efforts in order to secure the business partners.

White Label

White label trading has become quite a common form of business nowadays. This type of business means one company is given the responsibility to manufacture the products and then another company gets to promote and distribute them. Nowadays many influencers do such business, where they sell-off white-labeled items through their popular social networking channels.

white label e-commerce business

The major benefits of this kind of trade are that the business person doesn't require to look after the manufacturing and the quality of the product. As these are handled by the production house. But they had to face the immense competition in the market. Moreover, the white-label traders are only responsible for the design of the package, not the specification or its quality. So it all depends on their marketing plan and distributing method that differentiates them from their competitors in terms of their USP.

But one difficulty that most white-label vendors face is the management of its inventory. As a reselling business agent, it becomes really tough for them to predict the demand for those white label products unless they are totally aware of its demand and supply stats from the manufacturing company. Also, many dealers set an order limit to achieve their overall production goal. And misjudging the inventory for the white-label business owners just leave them with large pile unsold products.

Private Labeling

There are many e-commerce or online marketplace business owner who has great innovative ideas about introducing new items to the market. But they don't have the manufacturing capacity or its relevant resources. So for those types of traders, the private labeling model works as an ideal form of business. Here they are able to make a certain amount of order to a certain manufacturing company and then they label those products privately with the label of their choice to sell it.

Private Label E-commerce Business

Mostly, the products with a privately labeled badge stay separated from their competitors and are developed, marketed or sold by the same company. It also holds the right to sell them under any private brand. Moreover, it gets to decide the specification, production quantity, design, etc. And since they are the sole seller of these unique products, therefore, these products have the potential of creating quite a demand hype among the new customers.

More precisely, they even set their own prices based on market research & demand. The operation and production cost is controlled by the brand company hence they are able to keep the cost of goods sold under check. This is the reason private label commercial products can enjoy a huge margin in profits being the only seller on the market.

Print-on-demand

Now, this form of business model is quite comparable to dropshipping and deals with customers who are looking for custom-made stuff. Mostly customer-designed items like t-shirts, hoodies, mugs, photo frames, phone covers, canvases etc are the main selling goods that fall in its categories. So when someone orders these products, there is this third-party printing manufacturer who nicely prints the chosen design by the customer and then packs it professionally with brand logos to directly deliver it to them.

Moreover, its benefits are quite relatable to that of dropshipping like no upfront fund is required including minimal risk in business. As orders are shipped the print-on-demand business only makes payment to the third-party vendor. Moreover, the inventory and the order are also managed and automated by this same third-party vendors. Quite a risk-free business model to say the least.

Subscription-based service

This is a business model that allows the customer to subscribe to a service for a certain period of time, more precisely through some Monthly or Annual plan. Once the subscription plan expires, the user can either renew the plan as per the company policy to continue further or cancel it completely if they find it unuseful to their business cause.

Subscription Business Model

This form of business model has a number of advantages that makes it quite alluring for the e-commerce business setups. Its benefits include reduced cart abandonment with improved customer satisfaction and loyalty rates. Moreover, the delivery and inventor planning can also be done in advance in this mode of business. This enables the business owner to have a high margin of profit lowering the risk of inventory misjudgment.

WP ERP is a good example of a subscription-based plugin seller website. The site sells a yearly subscription plan for its complete business management solution for small to medium-sized businesses.

What's Next?

Picking the right business model is highly essential when you are looking for sustainable e-commerce business growth & success. Now that you have a clear idea about all the favorable business models for e-commerce/online marketplace sites so, therefore, it becomes extremely imperative for you to find out the type of business model that would best suit your business setups basing on the kind of business you are currently doing. Hopefully, the business models discussed above would help you realize the model you are looking for to implement in your e-commerce/marketplace settings at the moment. So best of luck with that.

e-commerce platform

Moreover, nowadays many e-commerce business owners are looking to turn their single seller site into a multi-vendor marketplace. For them also, it is quite important to pick the right online marketplace business model and even more important is to be able to pick a reliable and compact multi-vendor marketplace solution to achieve their desired success in this field.

Pick the right Business Model & Marketplace Platform for Your E-Commerce Success

Choosing your best business model for your e-commerce or online marketplace can be quiet challenging sometimes. Moreover, implementing and adapting to the business model is an even bigger hurdle to overcome. Especially when you are new in the business of e-commerce, your strongest chance of being successful in this regard would always depend on how well your business model fits with your business process, target audiences, capabilities, and available resources.

Moreover, in case you have already picked the perfect business model but you are using a marketplace platform that doesn't meet most of your business demands. So will you still be able to succeed with the excellent business model that you have? Certainly not. So choosing your business model is as important as choosing the right marketplace solution for the expected growth of your e-commerce business.

Dokan Homepage

Now in case you are relatively new at e-commerce business and looking to set up an easy-to-use multi-vendor marketplace site of your own then there is this highly rated top selling multi-seller marketplace solution, Dokan Multi-vendor Marketplace plugin for your WooCommerce based e-commerce site.

Dokan Marketplace for WooCommerce enables its users to allow multiple vendors to sell their products seamlessly from the same site. As the owner of the marketplace, you can just simply manage your vendors from the backend and earn commission set by you for each product sold by your registered vendors on your marketplace site. It is as simple as that. Money making has never been so easier. Want to have a better idea of how Dokan works? Then

Now that you have a clear idea about the business model of the e-commerce marketplace so do let us know which business model you prefer for your e-commerce or your online marketplace business.

Build an Electronics Marketplace with Dokan

Today, around 2 billion people buy products from online marketplaces. Having said that, Dokan has proven to be the ultimate WordPress multi-vendor marketplace. You can even build an electronics marketplace with Dokan.

Dokan has over 20000+ active installations around the world.

So you can understand from that how popular and reliable Dokan has become in creating online marketplaces. No wonder it has remained as one of the top multivendor marketplace builders for the last 5 years.

In this article, we are going to show you how to build an electronics marketplace with Dokan. Because of its low overhead costs, you can earn a huge profit from a limited investment. Because nowadays, online marketplaces have become quite an opportunity to earn money in a short time.

Online Store Opportunities in 2020

If you want to earn money from a limited investment, then an online marketplace is the way to go. What is an online marketplace you ask? well

An online marketplace is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator.

Online Electronics Marketplace Growth
Online Marketplace Growth

You don't need storage space and put extra effort into designing your store. All you need is,

  1. Domain & Hosting
  2. WordPress
  3. WooCommerce
  4. Dokan
  5. Dokan Pro

That is it. You don't need anything else to create an online marketplace. You might think, how is it possible. Well, let me give you an example by building you an online electronics marketplace with Dokan.

Getting Started with Your Electronics Marketplace

Electronics Marketplace_Dokan

Ok, let's get started. But first let me answer a question, why you need Dokan while you have WooCommerce? well, WooCommerce lets you create only a single store marketplace. To turn your single store into a multivendor store you need Dokan.

First, you need to install the Dokan plugin on your WordPress dashboard. Before that, you need to install WooCommerce.

We are assuming you have already got your domain hosting and WordPress installed on your device.

Installing Dokan is similar to any other WordPress plugin. First, you need to install the Lite version of Dokan which is absolutely free. You will get the basic features for building your marketplace. But to bring a premium feel to your marketplace we suggest you purchase Dokan Pro.

Check how to install Dokan.

Build an Electronics MarketPlace with Dokan

Ok, you have installed the necessary prerequisites. Now you need to follow some simple steps to build the Dokan powered electronics marketplace. Like,

Configure All The Important Settings for Dokan

You need to set up a few necessary General settings before start building your marketplace.

Dokan General Settings

These settings are important as these settings will define the type of marketplace you are building. You can tweak these settings according to your needs.

Do it as per your requirements or you can use its default settings. You can also change all the other settings available if required. Check out the option available above and get an idea of all the settings you need to work with for setting up your own electronics marketplace.

Choosing The Right Theme to Make Your Electronics Marketplace Unique

Well, there are many electronics marketplace available out there. So what will make your marketplace unique? a Theme. You need to use a theme that will make your marketplace look different than all the other marketplaces.

You can use Dokan Theme, which is a standard theme for Dokan multivendor marketplace. But if you want to make it look more exclusive then there are some exotic themes available that are fully compatible with Dokan.

Choose one and make your marketplace exclusive.

Your Own Store in The Electronics Marketplace

As an admin, you can have your own shop in your marketplace. So you can create your own shop or lend your marketplace to the vendors.

So if you want to create your own store, you need to follow some steps.

  • You need to create a user for yourself
  • Subscribe yourself as a vendor
  • Create your store from the Back-end or Front-end

Having said that, whenever you sign up as a vendor, a profile will be automatically created for you. You just have to add a store profile picture, name, and a store banner. You can add products also.

Adding Products to Your Electronics Marketplace

Ok now let's get onto adding products for your electronics marketplace. Simply go to WP Admin Dashboard→WooCommerce→Products→Add New.

Product Adding Dokan

As you can see from above, you can add a description for your product, set a price and add the vendor name. You can set an image of the product if you want.

If you want to edit an item, simply click on Edit below the product name and you will get all the options.

Add Shipping Tax and Other Attributes

There are more advanced options that can be edited such as the product inventory, shipping, taxes, linked up products, custom attributes and more. Simply edit these options depending on the product attribute changes & demands.

Shipping Method: Vendors can set the shipping rate for their stores independently. They can configure everything on their own with Zone Wise Shipping and Product Wise Shipping system.

Tax System: Dokan has a built-in support system for WooCommerce taxes. Therefore, the admin can configure taxes from the backend for the vendors.

Extra edit options

Electronics Marketplace

All said and done, now you can view your store. Now your customer can buy from the store you created on your electronics marketplace.

Electronics Marketplace_Dokan

See, how simple it is to create an electronic marketplace with Dokan-the best multi-vendor marketplace in WordPress.

Buying A Product

Buying a product from the marketplace is really simple. All you have to do is,

  • Visit a Store
  • Select single or multiple products.
  • Click on View Cart
  • Proceed to checkout
  • Fill up your name, billing address, payment method.
  • Click on Place Order.

And you are done.

Buying A Product

See, how simple it is.

Bonus Tips For The Electronics Marketplace Owners

  • Try to make the marketplace as professional as possible
  • Select a better and exclusive theme
  • Make sure the other vendors are authentic
  • Use extensions like Auctions, Live Search and Store Support to further your cause.

Wrapping Up

It may sound like building an online marketplace is a lot of work. But with Dokan multivendor marketplace that task rather becomes easy. Also, if you have heard about Elementor then there is good news. You can give an exclusive look to your Dokan powered electronics marketplace using Elementor.

Only in a day, you can create an online electronics marketplace and earn profits from that.

Dokan removes all the complexity to manage an online marketplace indeed. Since Dokan Light is scalable you can extend the features by getting Dokan Pro.

Role of a CRM Solution in Your Small Business & How to Get The Best Outputs

In business, being able to better communicate with your clients means your chances of making a sale with them gets a lot higher than usual. As this is one of the more important ways of knowing the mindset of both clients and business owners.

Communication – the human connection – is the key to personal and career success.     

Paul J. Meyer

Without getting to establish a nice and smooth communication link to understand the real potential between each other, an enterprise is bound to struggle sooner or later. And nowadays even after knowing how essential it is to maintain healthy communication with the clients, many companies still tend to neglect this major issue only to lose valuable insights and customer satisfaction.

But when you have an efficient CRM solution then you can always sustain a strong communicating link with your clients.

And there are various ways a WordPress CRM helps small business owners to keep on the communication with customers, vendors, etc robust and efficient. Moreover, there are numerous benefits of such communication but today we are going to know a little detail about the implementation of CRM solution and how it aids in maintaining proper communication with the consumer.

A number of things are being done with CRM software that makes your customer management so much easier. So let's know briefly about the main functions of it in the small business first.

Why Use CRM Solution for Your Small Business in WordPress

Customer Relations

Now we all know CRM as it stands for Customer Relationship Management assists in developing and maintaining a strong relationship with the potential and existing customers of a company.

Not just that, there are a number of other essential business-related benefits that an efficient CRM solution vows to serve in a company. And in a more conventional way, WordPress CRM for a small to medium-size business helps:

  • Increase customer satisfaction
  • Improve communication with customers
  • Boost in customer retention
  • Gather useful business insights
  • Enhance marketing plan

Significance of A CRM Solution for SMEs

Importance of CRM solution for SMEs

To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others. 

Tony Robbins

CRM software in a small business does a lot more than just dealing with customers. It does not just manage customer but also help nurture the leads and potential customer to build a good relationship over effective communication with them.

And so WordPress CRM in a small business is more important then we know as it helps to:

  • Build strong customer/vendor-business person relationship
  • Enhance customer management
  • Get valuable feedback from clients
  • Improve modification ideas of customer satisfaction
  • Understand the mindset of the customers
  • Communicate & retarget clients over emails better

CRM Solution for Effective Communication with Customers

CRM for Effective Communication with Customers

Communication becomes only successful when there is a solid foundation to back it up. In order to maintain a good relationship, there is no alternative to good communication with your clients. This process of communication doesn't only apply to your business interactions but also in your personal lives.

And in failure to maintain this, a company might face conflicts and a set of misjudgments of understandings between the clients and business owners. But keeping up with this communication becomes much more streamlined when you can do it with a good CRM solution.

When the trust account is high, communication is easy, instant, and effective.      

Stephen R. Covey

So here are a few ways you can maintain a fruitful communication with customers using your WordPress CRM solution.

1- Prompt Response to Customers Queries

WordPress crm solution

Now when you have a business that sells products directly to the customers then there is every chance that you will have to deal & communicate with customers regarding various related queries. When this is the case, then you got to make sure your response to them is prompt and precise.

You wouldn't want to make the mistake of ignoring their calls, questions or emails. Because when it comes to customer satisfaction and client retention, your way of communicating with them will play a big role in resolving their issues.

But if you fail to do so quickly and make them wait longer then there is every possibility of losing your customer forever and on top of that a chance of bad word of mouth or review about your company or products. That is quite a bigger price to pay for not communicating with them well enough. But in order to avoid such a scenario, CRM solution helps maintain a timely reply as well as regular updates of the communication process with the clients.

2- Ensure Personalized Communications

WordPress CRM software

No matter whatever may the channel of communication be, always make sure to keep it as personalized as possible for the customers. You may want to know their personal details like their name or their product of interest before you actually decide to go ahead with the communication drill. Be flexible, relaxed to make them feel comfortable while conversing with them.

Whether you reach them via digital channels like live chat, social media, emails, the right approach could be asking about how they are doing instead of just jumping onto them with sales pitches or promotional offers.

It seems like a lot of hassle when you need to memorize the details of each customer before you approach them. This job is made easier with a CRM solution as you can easily track customer behavior and contact details with it.

3- Be Reachable to Customers through Multiple Channels

You may run an e-commerce site or a multi-vendor marketplace, but you got to make the way for your potential customers to reach you as simple as possible. Technology has reached a digital platform in order to expand the communication process. Everything is right at the fingertips of everyone nowadays and so the customers expecting to try to reach you hassle-free is natural.

CRM Communication

Consumers are quite smart nowadays. They always look for an easier option to communicate with their vendors whether it is via emails, social channels, live chat or even phone calls. Though contacting through phone calls has become an old-fashioned way to communicate nowadays still people are more trustful when they know they are talking to a real person.

But with WordPress CRM, making sure all the channels of communication with their vendors are active and convenient for them is really important.

Start Today!

4- Collect Feedback & Take Actions

Customer Feedback through crm solution

In any customer-based business, listening to feedback from consumers efficiently plays a big role in ensuring customer satisfaction and to improve the services. Customers responding to surveys and providing feedback to improve your products or services is a blessing for any company. This can play as a source of inspiration for any small business.

Paying attention to what customer has to say about your products or services would show you care about their opinion. This brings a certain amount of solidarity and trust among your customer base.

A CRM system enables you to collect feedback and take action after analyzing them. It can also keep a record of customer's requests, suggestions or complaints.

Even if it is after a while, once you take action based on their feedback, this would make them feel good & special. So make sure to always take action on the collected feedback from the CRM system. This would improve your chances of acquiring positive reviews & word of mouth.

5- Send out Emails & Newsletters Regularly

Many might argue that social networking sites are the best thing that brings both business owners and consumers closer together. But still, nothing beats the medium of email communication. Those social sites like Facebook, Twitter can be a great link to get closer to the customers but when it comes to reaching out to the people on a regular basis then email newsletter is the way to do it.

WordPress CRM solution helps to collect & store emails of customers in one place. And when you are needed you can easily outreach to the customer with promotional news & updates anytime you want.

This could also be a great way to share ideas, experiences as well as news about upcoming offers & campaigns.

6- Reward to Appreciate Customer's Loyalty

There are a number of things that makes your customer feel special. Rewarding them for their loyalty for any form of business relationship with them is one of the ways to do so.

Do something that proffers a positive impression of your company to all your loyal consumers.

CRM solution

Instead of just promoting your products or services to them all the time, you can just send them a gift card or voucher without any cause just to show your appreciation for being a loyal customer for you. This gesture would certainly make them feel valued & appreciated.

More importantly, this would prolong their trust and loyalty towards your company. The whole purpose of this is to make the customers feel exclusive so a customized reward scheme that no one else received would certainly be something of great value to them.

Communicate Better to Boost Your Enterprise with a Dedicated WordPress CRM (WP ERP)

WP ERP HomePage- wordpress crm
WordPress CRM– WP ERP

By now, we have already established the fact why maintaining effective communication is so important. But this communication doesn't only depend on how well you are treating your customers. The company needs to provide its employees to use the right tool as well to maintain it.

Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers or your clients and customers.     

Lee Brown

A CRM solution should be something that offers better customer and business insights. Nowadays there are many CRM solutions in the WordPress ecosystem that are already loaded with features that make the job of a customer relation manager far easier.

CRM application provides information to your customer data such as customer's buying habits, recent interactions with CR managers online, etc. Based on that you will be able to take important decisions and set a retarget plan of your customers.

As a result of that many companies are focusing on implementing the right CRM tool in their business. And in case if you are also looking to intensify your communicating drill with your client, then you might want to:

It is no surprise anymore that better communication with customers leads to better business success. This also enables them to have better experiences with improved customer satisfaction. This is more likely to get those customers to buy from you and would also refer others to you.

So how do you maintain your communication with your clients? Is there anything you would like to add? Share it with us in the comment section below.

10+ Effective Ways to Minimize Shopping Cart Abandonment & Retarget Your Lost Customers

When anyone plans to invest in their e-commerce business, they always want to get the maximum Return On Investment (ROI) at a quick time. But what is the single most common barrier that hinders your sales & in the process of achieving their desired ROI? Its cart abandonment.

Nowadays the rate of cart abandonment has risen up quite high. And it has become a common phenomenon of every online marketplace or e-commerce site. Most companies consider the incident of cart abandonment as a lost customer.

Continue reading “10+ Effective Ways to Minimize Shopping Cart Abandonment & Retarget Your Lost Customers”

5 Negative Impacts of A Slow Website and How to Make It Faster

Be it a small local store or a large global corporation – everyone has a website these days. Platforms like WordPress and Joomla have made it easy for anyone to build a site. But while building a website is easy, running one, is not. One of the factors that site owners fail to deal with is loading speed and how to make web pages load faster.

Today there is an increasing number of smartphone users. And with the advent of high-speed internet access on a global scale, a majority of users expect a fast response from the websites they visit.

Even if it is a few seconds delay, today’s users get easily frustrated with a slow-loading website.

This ultimately impacts business factors like customer experience, SEO, web traffic, sales, and revenues.

Many businesses have reduced their website loading time and seen significant improvement in their customer engagement, traffic, and conversions. For instance, Pinterest enhanced its page speed which led to a 15% jump in organic traffic and an increase in their conversion rate.

Now that you realize the importance of website speeds, let’s delve into how slow website speed can really impact your business and how to solve that. Keep reading!

5 Ways a Slow Website Impacts Your Business

Slow website speeds tend to impact your business negatively in these 5 areas.

how to make web pages load faster

User Experience

Slow websites can quickly frustrate even the most patient of online users. Here are some statistics that drive home this point-

  • 40% of online users leave a website if it takes more than three seconds to load
  • 47% of online shoppers expect an online retail web page to load in under two seconds
  • 79% of online shoppers are less likely to return if they experience a slow loading website

That’s quite an eye-opener, isn’t it? Add to it the fact that the average attention span of humans has dramatically decreased. It necessitates improving user experience by improving website speed.

The industry stats are even more alarming for smartphone users. Google reports that 53% of mobile users would leave a website if it takes more than 3 seconds to load. Especially for e-commerce stores, a slow website can cause high shopping cart abandonment and lost online sales.

Recommended: Follow these Tips to Enhance your WooCommerce Performance.

Search Engine Ranking

A popular search engine like Google pays a lot of importance to website speeds when ranking business websites. A 2010 announcement by Google officially included page load time as a crucial factor in ranking websites.

Fast loading websites are given a higher ranking which contributes to more user clicks and incoming traffic.

How to make web pages load faster
Search Engine Ranking

Search engine users are more likely to click on the highlighted websites than the rest of the list.

To improve their user experience, search engines also keep track of the time spent by users on the top websites along with the number of page views. Websites with high user engagement and page views are further ranked higher by the search engine.

Web Traffic

Slow website speeds can adversely impact the Google ranking of any websites. Which also means that there is less organic traffic being directed towards your website. Additionally, over 80% of online users who experience slow website performance never return to the website ever again.

Reduced online traffic means lower user engagement, lesser sales, and even lower returns from online ads if they’re hosted on the site. 

On the other hand, faster websites not only attract more traffic but also encourage online visitors to navigate through more web pages and spend more time on the website. This helps increase page views and chances of user conversion.

Sales and Conversions

Website speed and performance can ultimately impact business sales and conversions. studies show that 46% of unsatisfied customers develop a negative perception of the E-commerce business. And 44% share their negative shopping experiences with other potential shoppers. Each of these can have a lasting effect on sales and conversions.

Faster sites ensure desired sales and conversions

On a positive note, business enterprises who have improved their website load time have seen a significant improvement in their sales conversions and volume. For instance, Mobify recorded a 1.11% increase in its per-session conversions with a 100-millisecond decrease in loading time. That led to an increase in annual revenues of almost $380,000 for the company. Similarly, AutoAnything boosted its sales by 12 to 13% by reducing its page load time by 50%.

On a positive note, business enterprises who have improved their website load time have seen a significant improvement in their sales conversions and volume. For instance, Mobify recorded a 1.11% increase in its per-session conversions with a 100-millisecond decrease in loading time. That led to an increase in annual revenues of almost $380,000 for the company. Similarly, AutoAnything boosted its sales by 12 to 13% by reducing its page load time by 50%.

Operating Expenses and Revenues

In addition to generating more sales, businesses can also reduce their operating expenses by improving their page load time. Improved website performance is key for companies to minimize their investments in upgrading hardware and server resource usage.

This ultimately reduces their operating or business costs in the long run and can add to the generated revenues.

On the other hand, slow or unoptimized website performance can increase operating expenses and reduce revenues. A study conducted by Bing on website performance and revenues found that a 2-second delay in search results can incur a revenue loss of 4.3% for each user.

How to Make Web Pages Load Faster

How to make your web pages load faster

Business websites can be slow for a variety of reasons such as the use of a shared web host, unoptimized website images or the large volumes of video content, or even the installation of unoptimized plugins on your website.

Identify How Slow is Your Website

You can easily find how fast (or slow) your website is by testing it with speed analysis tools like Pingdom or Google PageSpeed Insights. These tools are easy to use and they show you how slow your website is.

How to make web pages load faster

Moreover, they help you identify the reasons for your slow website performance along which give you an idea of how you can improve your site speed.

Use Lighter Themes

A theme is meant to help you design your website well. If you are anything like us, you’d be tempted to using themes that offer a ton of features but such themes come at a cost. Theme can be heavy and can bog down your website.

When someone visits your website, it takes a while to load because of the heavy theme. You may want to consider changing your theme.

Move to a Better Hosting Plan

We all know how shared hosting is cheap therefore one of the most popular types of hosting. In shared hosting, many websites are hosted on the same server.

Generally, when a website is hacked it starts utilizing more server resources than it should, impacting other websites on the same server. This is why it’s advisable to move to managed or VPS hosting service if you can afford to.

Store Backup in an Independent Server

Many hosting providers or even backup plugins tend to store backups on your site server. With time the backup pile up bogging down the server. If that’s the case, you should move to a better backup service like BlogVault that stores backups on an independent server without impacting your website whatsoever.

Remove Malware (if necessary)

If you are still facing slow loading speeds even after fixing your common website performance issues, there is a strong likelihood that your website has been hacked or compromised by a malware infection.

how to make web pages load faster
Removing Malware

Malicious code left by hackers can overload your server bandwidth and available resources, thus impacting your website performance. What’s more challenging is that the latest malware infections are getting increasingly harder to identify and clean.

We highly recommend using a malware detection tool that is designed to detect malware that may otherwise slip through the cracks. For instance, the MalCare security plugin for WordPress websites can easily detect all types of malware infections.

WordPress security plugin

As it scans the website for multiple signals and parameters to detect any abnormality. Just like any other standard WordPress plugin, MalCare is easy to install and execute for any new WordPress user. 

In Conclusion

In recent years, various corporations have seen significant improvements in their customer engagement, incoming traffic, and overall sales conversions. All they did was reduce their load time by a few seconds (or even milliseconds!).

Providing a fast and consistent user experience on websites is now a key factor for ensuring business success. We would strongly recommend that you should check your website speed and performance. You should also implement measures to correct the issues causing your website to slow down.

Do you agree with the points that we have discussed, or do you any interesting insights? Let us know by leaving your comments in the section below.

Dokan- best multivendor marketplace for WordPress

This is a guest post written by Akshat Choudhary. He is the founder of BlogVault, MalCare and Migrate Guru. Akshat has transformed his side-project into a profitable venture that is scaling new heights in the Indian startup space.

An SEO Checklist For A New WordPress Website

In any industry, in any niche, there are always two ways you can try to build long-term success: the fast way, and the right way. The former might take a bit less time and offer ‘shortcuts' to online superstardom, but oftentimes it is also the way that entails using dubious techniques that could get you in trouble.

Continue reading “An SEO Checklist For A New WordPress Website”

The Easiest Way To Analyze Your Store Data (Tools For E-commerce Analytics)

The best part of having an online site is that you can track all the essential metrics of your website. And if you have an e-commerce business then tracking to analyze those metrics becomes ever so imperative. As it helps keep your business growth growing.

Setting up E-commerce analytics for your website is one of the most important business moves & it requires a lot of time as well.

E-commerce analytics helps in planning, understanding customer behavior while improving the marketing strategy and decision making.

There are several useful analytical tools that are implemented nowadays to get complete insights into the E-commerce business.

If you are someone having those dilemmas then here is an article to enlighten you with all the answers.

So let's start with why E-Commerce analytics is so important in today's business trends.

Why You Can't Ignore E-Commerce Analytics

e-commerce analytics wedevs blog

The technology has evolved really rapidly over the past decade so did the customer's shopping behavior & thought process. Therefore e-commerce was in constant need of on-going adjustment & adaptation during this period.

Since the time e-commerce evolvement was taking place, analyzing its reliable insightful data became really essential. This was mainly due to keeping up with the growing change in trends. This made the gathering & analysis of e-commerce ever so vital for entrepreneurs.

So why exactly analytics of e-commerce site is imperative in today's time? We all want to know. So the insightful data analytics of e-business site is essential to help:

  • Email Campaign Insights & Customer Base Growth
  • Reach new Customer & Retain them
  • Gather Customer's Shopping data wherever they may shop
  • Reach out to the customers freely
  • Improve the site with valuable data insights

Before analyzing & executing the analytics and its tools one might just wonder how important is E-commerce analytics, what are the right tools to use to track the e-commerce metrics & KPI's and more importantly the things you need to track & analyze those data.

Metrics to Analyze As Your E-Commerce Store Data

Every e-store owner has a number of matrices to analyze & understand from its customer's actionable activities. One must try to yield that information to explore the progress & lackings of their e-commerce site. So the owner can use to analyze the store data of:

Number of Sales & Conversion Rate

Conversion rate analysis wedevs blogs

Suppose you are getting 1000 visitors each month on your e-commerce site. And out of which your sale conversion rate is only 0.1%. This means out of those 1000 people visiting your site, only 1 person is buying your products.

This number is really less when you look into the overall picture of your sales conversion for any e-commerce site.

Now if you do not optimize the conversion rate, then this means you are losing money every time any customers visits your site & doesn't buy anything from it.

So the matrices of conversion per sale and the rate at which the conversion taking place are the most essential data to collect for further analysis of taking future steps & retargeting.

Website Hit Rate

The more visitors you drive on to your site means more chance of making sales through it. Say if you have a conversion rate of 10% for every 1000 visitors. So you are making 100 sales from these visitors.

Now if you get to boost your website traffic and help it reach your monthly visitors to 10,000 so then even with the same 10% conversion rate, you will be making 1000 sales each month.

Analyze web traffic wedevs blog

So the importance of knowing the analytics of web traffic is evident & essential.

There will be various ways from where you will be able to improve your web traffic, like promoting your products through social channels, doing the SEO of your products in the right way and giving effort to influencer marketing.

So getting a hold of this data to analyze your website's future progress is indeed an imperative part of every e-commerce business.

Number of Orders in Average

There are mostly three ways you can make a profit for your e-commerce site. They are:

  • Increasing the number of customers
  • Increasing the average order value
  • Growing the number of repeating customer
Average Order Value (AOV) wedevs blog

Now say for example there are 2 e-stores, e-store X & e-store Y. They both get 1000 & 100 visitors each day respectively with 1% sales conversion rate. This mean e-store X gets 10 sales per day and e-store Y gets 1 sale per day.

And now if Average Order Value e-store X is $10 and e-store Y $100 then this would mean both the store will generate same revenue of $100 even though e-store Y had less traffic to their store.

One of the better ways of generating more revenues for your e-store is by influencing the visiting customer to spend more on their purchases from your site.

So in order to attract customers to spend from your e-commerce site, it becomes quite imperative to track & better the Average Order Value (AOV) from your site.

Conversion Through Email-Opt in

No doubt, Email is the most profitable marketing channel for any e-commerce business even today. In the process, you will get to collect emails from your potential customers.

Having an email list of the customer gives you the ultimate ability to sell them your product over and over again. That too without needing to sweat too much.

Email Opt-in wedevs blog

There is both a manual and automated way of tracking the Email-opt in conversion rate. As a manual way, email marketing tool like MailChimp, MailPoet, etc would enable you to check your daily email opting-in list.

In the case of the automated way, one can take the help of Google analytics by including a tracking code in the Opt-in page of Thank You. And you will be able to track your conversion rate through such various ways of attaching an Email Opt-in option in your site in order to understand the overall sale opportunities through this method.

Hence it is quite essential to track down the Email-Opt in conversion rate from your e-commerce site.

Cart Abandonment Rate

Based on a recent report, almost 70% of the orders are being abandoned before the purchasing has been completed.

Some of the major reasons for cart abandonment involves the customer being too confused, an unexpected price being shown on checkout, no trust seals or security badge on the site, no transparent refund policy, the long registration process, etc.

Cart Abandonment Metrics wedevs blog

In order to reduce the cart abandonment, there are few tips that one can follow effectively like making sure there isn't much distraction while a customer is checking out, keeping the registration & checkout process as precise as possible, sending abandoned cart emails to retarget them or try remarketing to get them back to the cart.

Tools like Google Analytics have the option to track the shopping cart abandonment rate very precisely. And to measure the amount of cart abandonment of your e-commerce site and then try out various strategies to minimize it, you will need to analyze the cart abandoned rate through these analytical tools

Customer Life Time Value

Analyse customer lifetime value

This value indicates the amount of money an average customer has spent on your site in the lifetime.

So this means the more you are able to increase the customer average order value the more customer lifetime value will improve. And from a business point of view, it is also essential to maintain a healthy long term relationship with your customers.

The loyalty of your brand towards its customers will automatically help improve the customer lifetime value, in the long run, resulting in more sale from each average customer of your e-commerce store.

Moreover, the Customer Lifetime Value allows the e-commerce site owner to estimate the promotion expenses & determine the acquisition strategy for the future business plan.

So this is why tracking the analytics of CLV is highly essential in today's e-commerce or marketplace sites.

Customer Retention & Returning Customer Rate

One might argue that the business of an e-commerce site depends mostly on how you treat & attain your new customers. But to grow your business in the real sense, it is equally essential to give importance to your returning customer as well as its customer retention strategy.

Customer Retention rate wedevs blog

For any establish e-commerce site or a marketplace, being able to retain its old customer attracting the new ones is always a big challenge. Many businesses make the mistake of forgetting their old customers trying to get new ones. This results in a substantial loss in the long run.

As the loyal customers that get retained provide an e-commerce site the maximum sale all the time. This is why understanding and keeping a track of your lost and retained customer metrics play a vital role.

As it makes quite an impact on the success of an e-commerce project.

So it is safe to say that neglecting the data of customer retention & returning customer might not be a good idea after all.

Helpful Analytics Tools for Your E-Commerce Site

The number of analytical tools available in the market is endless. But not all of them are as effective as it promises to be.

Here are some of the most compelling tools for e-commerce analytics that can come in handy for anyone.

Website analytics tool wedevs blog

Google Analytics: A very easy to use web content analytical tool that helps tracks & reports insightful data about website and its traffic.

WooCommerce Conversion Tracking: It enables its user to retarget the visitors by finding out how the conversion is taking place on its connected WooCommerce site sending user-triggered events from their chosen ads platforms.

With this solution, you can connect your WordPress business site with the best Ad Platforms and increase conversions. You will be able to send user-triggered events from your eCommerce store instantly to your chosen ads platforms.

Yes, tracking user activities and generate leads is easy with solutions like WooCommerce Conversion Tracking.

Metrilo: An effective tool that provides valuable sales and marketing insights of the E-commerce site. It helps keep getting repeating sales to boost the growing business.

HumCommerce: A simple analytical tool that reports conversion and other e-commerce related useful data to help boost the business.

KissMetrics: Enables growth teams and active marketers to improve engagement, enhance retention & boosts conversions providing complete analytical insights of e-commerce sites.

What's More?

From the above details, guess we have already established the fact that tracking your E-Commerce analytics is an indispensable thing for any online business.

With the right analytics tool, collecting those small yet detailed data is easier than ever now. And using this data collected by the effective analytical tool, you are able to get a look at the behind the scene of your business progress.

Moreover, you get to boost your customer's buying experience as well as customize the recommendations for them.

Get the Right Tool to Analyze Your E-Commerce Analytics Better

In most e-commerce or multivendor marketplace sites, there are more settings to manage in the backend of the store. But all thanks to the built-in integrations that make the store management ever so easier.

WCT for WordPress

Tracking your site visitor's shopping activities like carting products, buying it or user registration through the user's chosen social or ads platforms like Facebook, Twitter, Google Adwords, etc. has become quite a popular trend in today's time.

In this regard, the most effective tool to use is the WooCommerce Conversion Tracking. As I already discussed, it simply triggers events to the chosen ads platform of users from their E-commerce store in order to retarget their customers.

It is also true that most integrations of analytics tools nowadays are full of features to optimize the performance of it. Even the movement of site visitor's mouse cursor can be tracked down providing in-depth analytical information about your site & design performance.

So if you want to retarget your visiting customers or attract new ones then the essentiality of using a suitable analytical tool in your e-store or online marketplace has no point of argument.

In this case, you can choose one from the above list or pick any other that best suits your website.

How important is e-commerce analytics, metrics, KPIs & its tools for a business website? Do let us know in the comment section below.

Best Reliable PayPal Alternatives for Your Business (Top 10 Paypal Alternatives Compared)

PayPal is the pioneer of payment solution for any business sites. But is there no other equally reliable alternatives to PayPal that can take its place? Well, the answer will depend on what you look for in a payment gateway for your personal or e-commerce site.

Also, there was a time when people never thought about going for any PayPal alternative. But over the years, with the advancement of payment solution providers, a good number of people already relies on a number of safer alternatives providing great support & features.

It's true that PayPal is still the most popular with a solid interface and the reason is due to people being used to it using it for years. Having said that, there is now some really effective payment solution alternative to PayPal that totally takes away the limelight away from PayPal with customer service, lower per transaction fee and even with a better feature-rich interface.

Moreover, in case you are running your e-commerce site or a multi-vendor marketplace, these alternatives to PayPal may come in real handy to make your payment process easier for your users.

So are you curious to know what other payment service making noise to be in the race against PayPal? Then keep reading this article. But before that let's find out why you might want to switch to one of these PayPal alternatives.

What Could Influence You to Get One of These Paypal Alternatives

Many PayPal alternatives cover most bases of payment solutions, starting from peer to peer funds transfer to mobile/in-store payments and more. Though it is true that most of the alternatives to PayPal comes with fewer payment solutions but it provides a better, faster and more cost-effective option.

So what could drive you to get one of these alternatives? Let's find out some of them.

Mostly, one would want to get a PayPal alternative due to its :-

  • User-friendliness
  • Economical Factor
  • Ease of online & mobile payments
  • In-store payments facility
  • Global PayPal Payment acceptance
  • Invoicing and recurring payment option
  • Direct peer-to-peer Payments capabilities

PayPal Alternatives That You Can Rely on 2019

Here, we have listed out the top 10 alternatives to Paypal for your business. Have a quick look at below list.

  1. GPay
  2. Braintree
  3. Payoneer
  4. Skrill
  5. Dwolla
  6. FastSpring
  7. Payza
  8. 2Checkout
  9. Stripe
  10. Amazon Pay

These are the best reliable Paypal alternatives of 2019. Now, let's jump to the main part.

GPay

GPay- Paypal alternative

Spending your money online is made simple and easy by GPay also famously know as Google Pay. It is indeed the best choice for your store when it comes to adding your debit or credit cards for online payments. GPay enables you to spend at the physical location when you add your cards to your phone.

Even though it is only limited to IOS and Android phones but sending out payments from your smartphones is its main feature. Moreover, it only takes a few moments to receive or send payment.

With having no extra charge for any transaction and a solid security system, GPay is certainly a revolutionary payment solution for every type of business.

Starting Transaction Fees: Zero

Braintree

Braintree weDevs blog

Now, this payment solution specializes mostly for payments made through mobile or web for your e-commerce business sites. Although PayPal owns Braintree which still works as an independent company competing fairly against PayPal right now. Its customer support is termed as a solid one and some personal finance features are also packaged with it.

Braintree is more suitable for merchant use.

Moreover, it supports great features like accepting credit card payment through a merchant account for global online & mobile businesses. Its other unique attributes include payment gateways, the recurring billing process, storing of credit card similar to Google Pay and more.

Starting Transaction Fees: 2.9%+ $0.30 per transaction

Payoneer

Payoneer weDevs blog

Available in more than 200 countries, Payoneer is the ideal choice for most online professionals such as freelancers or developers worldwide. It allows user online & peer to peer payment system to transfer money from anywhere in the world.

Its payment method is widely accepted with its processed transaction facility in more than 100 currencies.

Along with wire transfers, companies use Payoneer to receive payments from all around the world. The user of this platform is able to receive funds in different ways.

In addition, to make payments online, Payoneer provides you with a pre-paid Mastercard that is accepted and can be used anywhere in the world.

Moreover, it provides the option to make fund transfer through a local bank, global transfers or reloadable Payoneer credit card. Utilizing the Payoneer account, going into an ATM as well in brick & mortar shop is also possible.

In the global payment market, Payoneer has become the more popular choice for sending and receiving funds to and from customers & e-commerce marketplace.

Starting Transaction Fees: 3%

Skrill

Skrill wedevs blog

Previously known as MoneyBooker and based in the UK, Skrill is another compact alternative to PayPal that is slowly getting popular among the users in Europe. Its specialty is to be able to easily send money to an email Id of one Skrill user to another.

Moreover, it enables a user to withdraw money through their bank account, debit/credit card, etc. What's more fascinating is that it allows instant withdrawal into the bank account of the receiver.

Currently, it supports in over 200 countries in 40+ currencies. And if you are into online gambling, you will be able to use Skrill to receive payment something you can't do with PayPal. More importantly, it possesses top-level security with wide acceptance worldwide.

The merchant level fees are low with comparatively lower transaction fees globally. The money you receive can be sent immediately to a debit card for it to be used anywhere to make purchases including withdrawal of money through ATM booth.

Starting Transaction Fees: 2.9%+ $0.30 per transaction

Dwolla

Dwolla wedevs blog

Specialized for bank transfers or Automated Clearing House (ACH) payments, Dwolla is another well-known PayPal alternatives that enable you to send money through internet hassle-free. Any normal user is able to make payments online with it while using the same platform business people can conveniently send and receive money from anywhere in the world.

Moreover, money can be sent to Businesses, LinkedIn, Facebook, Twitter followers, emails, phone numbers that accept Dwolla as their payment system.

In case you are looking to make payment in bulk, there is a service called Dwolla MassPay where users can make thousands of payments at the same time. This feature is really useful in case you are running an e-commerce marketplace.

The best part is the transaction fee never really exceeds $0.25 irrespective of the amount being sent. The tools of this brand are powerful yet easy to use. It comes with a flexible API to get access to ACH payments quicker.

Facilities like sending, receiving and requesting funds are free, while other premium services like next day transfer, white label, and higher limits are available for a fixed monthly flat rate.

Starting Transaction Fees: $0.25

FastSpring

FastSpring wedevs blog

Vowing itself to provide fast and effortless payment, FastSpring tries to ensure its user to have a pleasant experience while collecting any electronic payments on the sold goods or services. Even without any merchant account, this payment platform enables the feature of letting you sell online.

Get instant international reach & global distribution with just a single integration of FastSpring Payment solution for your e-Commerce sites or Multi-vendor marketplace

Expand endless opportunities with payment option by accepting multiple cards types from the clients in order to improve both customer satisfaction and sales. With a simplified execution effectively handle all your refunds, remittance, and any other settlement payments.

The solution comes with an intelligent payment routing option so that you can collect payment on every order no matter wherever it happens. Its e-commerce and multi-vendor marketplace payment solution comes with fraud protection and security. Moreover, it provides service by maintaining compliance with PCI and local law.

Starting Transaction Fees: 8.9% and 5.9%+$0.95

Payza

Payza wedevs blog

This one right here is another power pact PayPal alternative for businesses that provides an effortless option to accept bank accounts and credit card payments. Not just that, it even accepts Bitcoin.

It has a flexible loading and withdrawal option that enables you to get your money faster, cheaper and easier. It also comes with Payza E-wallet with which you can easily add or withdraw money just by choosing your desired payment method.

With Payza anyone sends their money via email fast and absolutely free. Get to send your money securely without sharing any personal information with anyone. You can even request for funds to your friends and family without any hassle.

It also has local payment options that enable you to make it convenient for you to make a transaction in your own locality. With Payza's local remittance platform SimplySendBD, get to send money to your country at a very affordable cost.

The payment solution currently supports 25+ currencies worldwide and this payment solution certainly comes across as a great alternative to PayPal simply due to it's secured, convenient and easy to the user payment platform.

Starting Transaction Fees: $1.99+$0.25

2checkout

2checkout wedevs blog

This payment solution works as a partial alternative to PayPal mostly because it doesn't allow its user to transfer money among them. It is more suitable for processing transaction for merchants when they sell items. Simply combine a merchant account with a payment gateway to receive payment made with credit cards and PayPal.

Currently, around eight payment method supports 2checkout including Visa, Mastercard, PayPal to name a few.

Easily set up a recurring billing option for customers and its other highlighted features include international payment and a solid shopping cart. At the moment its service is available in more than 200 international markets in 87 currencies with over 15 languages. Its pricing depends on the country you are living in. It comes with advanced security and fraud protection feature for each transaction.

For WooCommerce or Online Multi-vendor Marketplace, it has a dedicated API based service. This provides a payment module that easily integrates with its inline checkout.

Moreover, it consists of a number of customizable payment checkout option with a branded, mobile-friendly and localized payment service.

Starting Transaction Fees: 2.9%+$0.30

Stripe

Stripe wedevs blog

This is probably one of the best alternatives to PayPal there is. In terms of mobile and online payments, Stripe is leading its way into becoming a leading payment solution compared to PayPal. It gives tough competition PayPal in terms of global payment process with its highly customizable and in-app based payment solution.

Stripe consists of no account fees and like most complete all-in-one payment solution it offers a simple payment processing fee of just 2.9%+$0.30/per transaction. Unlike PayPal, for different types of transactions, it doesn't offer a various range of fees either.

Even for international clients, the payment solution Stripe excels in global payment processing. The solution is indeed a solid and secured one that easily integrates with any multi-vendor marketplace or e-commerce business sites.

Starting Transaction Fees: $0.30

Bonus: What's More?

Amazon Pay:

Amazon Pay wedevs blog

This payment solution comes from the marketplace giant Amazon.com. The process of payment is quite similar to PayPal. Moreover, it is one of the leading ones when it comes to letting the customer checkout from an online store. The payments made and the checkout process is much faster than most other regular payment platforms. Also, it has all the necessary user detail already stored to it beforehand, kinda like how the login is done with Facebook.

Starting Transaction Fee: 2.9%+$0.30

Pick The Alternatives that Best Suit Your Business

A few years back, it used to make complete sense when someone is still hesitant to move away from using PayPal to its alternatives due to its compatibility concern. But now those issues are all resolved and people can actually use some really reliable solution to complete their regular transactions living in different parts of the world.

But picking the right platform is highly essential when it comes to making payment online securely. Moreover, PayPal tasted its share of difficulty with a number of lawsuits being called upon them. But it doesn't mean we are asking to totally refrain yourself from using PayPal on your site. But sometimes trying out something new with some better features at a less price is never a bad idea after all.

If you ask me at the end of the day you would certainly end up saving a ton of money.

Most of the alternatives that we talked about here certainly fit up well enough for your e-commerce site. You can use them for your personal sites as well. The security function in all these payment solutions is top-notch. So you won't need to worry about your privacy & security regarding completing your online transaction anymore. And if you ask for my suggestion, then go for Skrill or Dwolla.

But if you are looking for a direct replacement of PayPal. And to perform the country based transaction you may want to try out 2checkout. Stripe and others for secured e-commerce or marketplace transactions.

And in case you are a WooCommerce site user and looking to turn it into a multi-vendor marketplace to use services like Stripe, PayPal, etc without a hitch then you may want to try the-

Best WooCommerce Multi-vendor Marketplace Builder Solution→

Which alternative to PayPal did you find most suitable for your business? Do share with us in the comments section below!

Budgeting Guide: Everything You Should Know (Budget For Small Business)

Budgeting is an important key that can help you manage your money effectively; especially if you are integrating a company budget process. Yes! Creating a budget is much hassle, and they may end up giving you a headache.

Well, that’s typical perception, but we believe once you have learned the art of budgeting it will save from tears and sorrows later. It can help you save money and allow you to spend more by making the most out of a certain amount. Therefore, your budgeting style will determine your success rate.

Budgeting Is Not Just For People Who Do Not Have Enough Money. It Is For Everyone Who Wants To Ensure That Their Money Is Enough.

-Rosette Megiddo Wamambe

You may have enough money; you may be operating successfully; you may be earning high sales and profits. So do you need to maintain a budget? If you ask us; yes! You need to keep a budget.

If you are an entrepreneur or running a small-medium size business; a business budget is your crucial need. Within this article, we will assist you in every manner in so you may create and maintain a budgeted business.  After this article creating a budget is easy for you; since you will learn all the tactics, tips and techniques of budgeting.

So let’s get started…

Table Of Content

  • What Is Budgeting And Why Is It Important?
  • Differentiate Between Owning Money And Maintaining Budget
  • How To Create Budget For Small-Medium Business Projects?
  • Small Business Budget Examples
  • Best Budgeting Tips To Business Owners By Renowned Celebrities

What Is Budgeting And Why Is It Important?

Budgeting is a process of creating a plan so you may spend your money effectively and efficiently. It helps you plan; so you may prioritize your money in the best effective manner. Budgeting is a spending plan that helps you spend wisely.

Whether you have enough money to carry out your company expenses or you may not have enough money to do what you want to. In both the situations; budgeting will ensure that you always have money for the most important things you want to do.

It Isn’t What You Earn, But How to Spend It That Fixes Your Class.

Sinclair Lewis

Budgeting helps you reach your goals; they can help you focus on the things that matter most to you. It can help you create a plan and keep a track on it; so you may reach your goals promptly.

Differentiate Between Owning Money And Maintaining Budget

Do you know small business owners who undergo a company budget process tend to save more and invest greater?

Owning money and spending it on your business needs may not be wrong! However, if you want to earn financial freedom and build greater wealth, you need to maintain a budget. It will help you stop dipping into your savings and help you stop worrying in crucial times.

Expenses and liabilities are those uninvited partners that may occur anytime spontaneously. Setting up a limit will not restrict you, but it will help you spend effectively; it will open up opportunities for the future. It not helps you control but makes you flexible so you may make the right decisions for easy flow and prepare for the future in advance.

A Budget Tells Us What We Can’t Afford, But It Doesn’t Keep Us From Buying It. William Feather

How To Create Budget For Small Business Projects?

Budget for Small Business

Creating a budget is crucial for your business. However, when you set aside and plan to work out on your business budget; make a realistic budget. Most importantly; follow an action plan and work accordingly.

For your convenience, we have enlisted a complete procedure to create a budget with ease.  Follow the plan below:

Estimate Your Revenues

Generally, people start budgeting by estimating their costs. However, we believe that you should first allocate your revenues and your profits. You need to estimate the amount you expect, regardless of the expenses you need to make.

So, the first essential step is to determine your sales, revenues or profits on your budget line based on your industry, or the basis of your records.

However, if you are a newbie; look around and research your industry average revenue. Remember; to set a flexible and appropriate budget. You won’t be able to earn 100% on the first go.

Determine Your Fixed Costs And Variable Costs

Your fixed costs are those expenses that don’t change regardless you earn a single penny. Rent, insurance, utilities, fees, accounting, and legal services, equipment leasing are some of your fixed costs you will bear. However, it is not even feasible not to determine them; because keeping a record of your fixed costs will help you determine your budget.

Next comes your variable costs; your sales commission, credit card fees, travel expenses and anything related to your production and business selling. Determining fixed and variable costs are equally important.

Keep Track of Your Expenses

Keeping track of your expenses is the most crucial yet significant part of budgeting. Many small business owners suffer financial losses because they do not separate their business and personal finances.

So, before you face any such set back; reconcile your business income and expenses monthly. This methodology will also help you prepare your tax returns.

Monitor Your Cash Flows

Cash Flows are the oxygen of a business; it is the amount of money that is travelling in and out of your business. So, keeping a track on your cash flows will help you hold enough money in hand so you may not face cash shortage.

Develop A Marketing Plan

If you want to allocate your finances properly; you need to sell your product. In short, you need to market your product or service; you need a comprehensive marketing strategy.

So, to spend wisely, you should develop a marketing plan and spend your funds wisely and appropriately. Remember, your small business budget is an essential component for your business; it will help you outline the costs and expenses so you may achieve your goals within the defined timeframe.

Remember, creating and maintaining financial statements; such as balance sheets and cash flow statements will help you create a backup for your business. It will not only help you keep a record of your financial expenses, but present your business more positively.

Budget for Small Business

Small Business Budget Example

Budget for Small Business
budget for small businesses

Are you wondering how a business budget looks like? Don’t be! I am enlisting you a small business budget example for your convenience. It will help you set a business budget for your small business yourself. There are various templates available that can help you allocate a small business budget example with ease.

Best Budgeting Tips To Business Owners By Renowned Celebrities

Every financial plan is backed up by a sound and realistic budget. It is the budget that will help you take the first step to make your financial goals a reality. Budgeting techniques are not required by small business owners but by everyone who belongs to any profession. Even celebrities manage their living within their prescribed budget.

Are you Astonished? Don’t be!

Let’s look into some of the prominent celebrities’ best budgeting tips to business owners and how they maintain their budgeted life.

Robert Horry: Don’t Spend It Because You Can

small business budget example

He believes that if an individual earns a fortune; he just should spend it all. He should save it and spend on the things that are the most important to them.

He says,

“If I make a million dollar, I’m hoping I can keep a million dollars.”

Ed Sheeran: Give Yourself An Allowance

Allowance is the amount you can allow yourself to spend; in short setting a budget on your expenses. Similarly, Ed Sheeran states that he has set an allowance of approximately $ 1000 per month for his expenses.

Rob Gronkowski: Don’t Blow Off Your Money

If you have money; you need to show it off, spend it lavishly and become flashy. On the contrast; professional athlete Rob Gronkowski has not been showy in cash. He maintains a good cash flow.

He states:

I live off my marketing money and haven’t blown it on any big-money expensive cars, expensive jewelry or tattoos and still wear my favorite pair of jeans from high school.

Most importantly, P.T. Barnum advocates for budgeting in the following words:

A Penny Here, and A Dollar There, Placed At Interest, Goes On Accumulating And In This Way The Desires Result Is Attained, It Requires Some Training, Perhaps, To Accomplish This Economy, But When Once Used To It, You Will Find There Is More Satisfaction In Rational Saving Than In Irrational Spending.

Final Words on Budget for Small Business

Budgeting is essential; you need to understand how much you have, where you are spending it and then planning how you can allocate those funds best. Maintain a budget will help you keep a track on your spending, uncover hidden cash flow problems and also allocate your money into better financial goals.

So, to make the best out of your money; create and maintain a budget and equip yourself with the right tool or a budgeting app like Mint. An app allows users to sync all the bank and credit accounts in a single place so they can see how well they are doing within these saving goals. If celebrities, actors, politicians believe in budgeting, why won’t you?

However, if you ask our advice; we believe in two things:

Create a realistic budget every month before the month begins

Track your expenses, review your spending, and save.

That’s all for now! Is there anything else you need to know about budgeting? Comment in the section below! We will be more than happy to assist you.  

AI-powered marketing tools or Machine learning tools for marketers

Artificial Intelligence is one of the greatest evolution in technology. This is because it has the potential to affect every aspect of our lives. From manufacturing to the media, science and technology, medicine, advertising, marketing, etc.

It has changed the way we do things and artificial intelligence is here to stay. No wonder smart marketers and business owners all around the world are embracing this great innovation in their marketing campaigns.

Artificial intelligence (AC) can be seen all around us from Siri to google translate, self-driving cars, robots performing human functions, etc

Also, with the help of Artificial Intelligence, digital marketers can now perform tasks that were once impossible, cumbersome or requires lots of manpower at the click of a button.

No wonder some of the best organizations in the world have embraced artificial intelligence and machine learning into their marketing endeavor.

Artificial Intelligence (AI) at a Glance

AI tools

Artificial Intelligence is the science of building machines or programs that are capable of simulating or carrying out human activities. It gives machines the power to perform some tasks which were once impossible for machines, machines can learn from past experience, profer solutions and perform tasks better based on past knowledge.

AI involved the whole process of machine learning, reasoning, self-correction, problems solving and improving task based on past knowledge and experience.

In a simple sentence, it involves the whole process of a machine carrying out activities that involve human intelligence

Examples of AI Applications

  • Self Driving cars
  • Automation
  • Machine learning
  • Machine Vision
  • Robotics
  • Facial recognition
  • Translation  
  • Transcription
  • Digital Virtual Assistance
  • Natural Language Processing
  • Medical Diagnosis

Benefits of Artificial Intelligence

1. It helps in automation of complex processes

2. Results are more accurate

3. It is faster, effective and efficient

AI-powered marketing tools

Science and Technology are changing the world it has changed the way marketing is done but artificial intelligence is the future of marketing it will help automate a complex task that was once impossible.

Marketers and business owners all over the world are adopting smarter ways to optimize and improve their marketing strategies. No wonder there is an increase in artificial intelligence and machine learning tools to improve marketing endeavors.

One of the major challenges is most marketers are data rich but have not idea how to translate these data to usable formats thereby leading to frustration, but with the right Artificial intelligent marketing tools. You can read, understand, breakdown and optimize these data into a more usable format.

With an increase in customer choices, competitions, marketing channel, etc it can be a very difficult task optimizing each of these manually but with Artificial Intelligence, it is easy to automate the customer journey all the way from marketing to advertising, drawing up the campaigns, engagement, communication, etc

Artificial Intelligence can help marketers keep track, analyze, automate and optimize customer data without human interaction.

Analytics tools

Albert

Albert- artificial intelligence tools

This is one of the best artificial intelligent marketing tools that help to design tailor-made campaigns which uses AI to automatically sort the data. It is self-learning, data-driven digital marketing tool which can analyze data seamlessly and optimizing it with sets goals and objectives.

It works based on an unprecedented self-learning algorithm which improves the overall effectiveness of digital marketing campaigns by integrating into your existing marketing tools. Albert leverage on the existing information, it can track and provide an in-depth analysis based on the information provided.

It helps to define strategies for your digital creatives and also helps in measuring and tracking your campaigns.

Nudge

Nudge- AI tools for marketing

This is one of the best tools for maintaining relationship intelligence with users.  It helps to measure the sales activities of your team or department. With Nudge, you can run a deal risk analytics that helps you measure where your team lacks the relationship to win a deal.

It also helps you increase upsell and growth. It is used by top professionals from some of the worlds most successful companies like Shopify, CenturyLink, Autodesk, etc  

Sensai

Sensai is a social media marketing tools that provide insight and report that analyses the effectiveness of your posts. It combines the power of Artificial Intelligence and machine learning to enhance insights, task, workflows while helping you influence real-time decisions thereby creating a personalized digital experience.

Sensai is data-driven and highly detailed analytical tools that help you understand which post is getting the highest engagement from your target audiences on social media like Instagram and Twitter. It also provides a detailed analysis of your social media result.

Sensai is used by top Corporation like Sky UK and Swisscom.

Content Marketing Tools

Grammarly

Grammerly- artificial intelligence powered tools for content creation

Grammarly is one of the most popular artificial intelligence content marketing tools. Imagine a tool that is capable of correcting mistakes, making suggestions on the use of words and correcting grammatical blunder. Like a scanner, Grammarly app reads through your content and make suggestions based on the content you’ve created.

Acrolinx

AI tools- acrolix

Acrolinx helps you create personalized and engaging contents. With Acrolinx you can align the content with the set guidelines and you can analyze the performance of your entire content operation. It has the ability to read and access your comment and profer suggestions on how to make it better.

Acrolinx uses natural language processing to provide smart suggestions for your content using word processing. Acrolinx is used by top organizations like Google, Facebook, Amazon, Lenovo, Philips, Cisco, Nestle, etc

Kenshoo

artificial intelligence tools

This is one of the most powerful cross channel artificial intelligent platforms that allow you to manage all your digital campaigns in one platform offering a cross channel intelligence on search, social media, e-commerce, and apps. It is a cross channel intelligent audience targeting tool.

Articoolo

artificial intelligence tools

This is a powerful content creation tool used by the likes of Forbes and Associated press for creating content on their platforms. Articoola uses different algorithm to gather, analyze and reconstruct texts providing accurate, unique and articulate texts.

With articoola you can get the texts ready within minutes providing you with unique plagiarism and error free article. It has the power to create unique contents from scratch without human efforts.

E-mail marketing

Conversica

artificial intelligence tools

This is an artificial intelligence email marketing platform that can help automate email marketing campaigns that are tailored to your target audience. It is an automated email campaign tool that helps to automate email campaign and conversion with potential customers. This service is being used by CenturyLink, The Los Angeles film School, Epson, etc

Optimail

artificial intelligence tools

Optimal uses a special Artificial Intelligence that automatically changes the content, timing and personalization to increase the engagement and open rate of an email campaign giving you the flexibility create tailored email campaigns that meet individual clients needs.

This tool uses the power of Artificial intelligence to automate your email marketing campaigns by automatically editing the content, time and personalize email campaigns to boosts engagements and results.

Social Media Management Tools

Cortex

Cortex- AI powered tools

The cortex is an all In one Artificial Intelligent social marketing tool that offers data analysis, insights and full automation.  

This is a content creation tool which can predict how humans react to certain contents or posts, make recommendations based on users behavior and can also interpret and provide you with a more in-depth analysis and a better social media campaign. It helps in analyzing and scheduling images, videos, text through machine learning recommendations.

Conversocial

artificial intelligence tools- Conversocial

This is a powerful artificial intelligence application that helps to improve users and clients experience when they visit your social media pages. It provides real-time engagement and answers to questions on your social media pages. Giving a real-time one on one customer experience. Conversocial has the likes of BBC, Tesco, Google and Audi as some of their clients.

Sysomos

AI marketing tools- sysomos

This is another powerful social media Artificial intelligence tool that helps gain useful insight into how brands are performing across different social media sites by providing visualized information and how much campaign efforts generated in terms on return on investment (ROI).

Chatbot Artificial Intelligence

Getting your communication strategy right should be one of the many goals of your digital marketing campaigns. With chatbots, you can respond to client enquiries swiftly even when you are not online. Chatbots have made automation and communication so easy with pre-written messages and machine learning such that when customers ask questions, they get immediate responses.

Answer Bot

This is one of the most powerful chatbot application, it uses a special technique by combining machine learning and intelligence with the content in your Zendesk knowledge base to answer customers queries. Once it receives customers questions it scans for answers from the knowledge base and suggests relevant post or articles to the client and in the case where there is no relevent article, it automatically routes the user to human agent.

Xenioo

Xenioo- artificial intelligence tools

This is a chatbox creation platform that doesn’t require any form of coding or programming knowledge. You can instantly create super-intelligent chatbots for your website or social media pages like facebook, twitter, Instagram, Telegram, Whatsapp, etc  Xenioo is a multilingual chatbot that can understand and translate complex language structures.

It also helps solve the multi-language translation barrier.

Aivo

Aivo- powerful artificial intelligence tools

Aivo is another artificial intelligent chatbot that helps to power customer service by providing real-time text, images or voice.

It can also be integrated with different third-party platforms to give an awesome customer experience.

Returning to You

It doesn’t matter whether you are a small e-commerce store in America, Africa, Asia, Australia or Europe you will find a perfect artificial intelligence tool that can help make marketing automation easier and create a personalized customer experience.

What are your opinions, views, and fears of using artificial intelligence in your digital marketing campaign? Let us know in the comment section.