5 Negative Impacts of A Slow Website and How to Make It Faster

Be it a small local store or a large global corporation – everyone has a website these days. Platforms like WordPress and Joomla have made it easy for anyone to build a site. But while building a website is easy, running one, is not. One of the factors that site owners fail to deal with is loading speed and how to make web pages load faster.

Today there is an increasing number of smartphone users. And with the advent of high-speed internet access on a global scale, a majority of users expect a fast response from the websites they visit.

Even if it is a few seconds delay, today’s users get easily frustrated with a slow-loading website.

This ultimately impacts business factors like customer experience, SEO, web traffic, sales, and revenues.

Many businesses have reduced their website loading time and seen significant improvement in their customer engagement, traffic, and conversions. For instance, Pinterest enhanced its page speed which led to a 15% jump in organic traffic and an increase in their conversion rate.

Now that you realize the importance of website speeds, let’s delve into how slow website speed can really impact your business and how to solve that. Keep reading!

5 Ways a Slow Website Impacts Your Business

Slow website speeds tend to impact your business negatively in these 5 areas.

how to make web pages load faster

User Experience

Slow websites can quickly frustrate even the most patient of online users. Here are some statistics that drive home this point-

  • 40% of online users leave a website if it takes more than three seconds to load
  • 47% of online shoppers expect an online retail web page to load in under two seconds
  • 79% of online shoppers are less likely to return if they experience a slow loading website

That’s quite an eye-opener, isn’t it? Add to it the fact that the average attention span of humans has dramatically decreased. It necessitates improving user experience by improving website speed.

The industry stats are even more alarming for smartphone users. Google reports that 53% of mobile users would leave a website if it takes more than 3 seconds to load. Especially for e-commerce stores, a slow website can cause high shopping cart abandonment and lost online sales.

Recommended: Follow these Tips to Enhance your WooCommerce Performance.

Search Engine Ranking

A popular search engine like Google pays a lot of importance to website speeds when ranking business websites. A 2010 announcement by Google officially included page load time as a crucial factor in ranking websites.

Fast loading websites are given a higher ranking which contributes to more user clicks and incoming traffic.

How to make web pages load faster
Search Engine Ranking

Search engine users are more likely to click on the highlighted websites than the rest of the list.

To improve their user experience, search engines also keep track of the time spent by users on the top websites along with the number of page views. Websites with high user engagement and page views are further ranked higher by the search engine.

Web Traffic

Slow website speeds can adversely impact the Google ranking of any websites. Which also means that there is less organic traffic being directed towards your website. Additionally, over 80% of online users who experience slow website performance never return to the website ever again.

Reduced online traffic means lower user engagement, lesser sales, and even lower returns from online ads if they’re hosted on the site. 

On the other hand, faster websites not only attract more traffic but also encourage online visitors to navigate through more web pages and spend more time on the website. This helps increase page views and chances of user conversion.

Sales and Conversions

Website speed and performance can ultimately impact business sales and conversions. studies show that 46% of unsatisfied customers develop a negative perception of the E-commerce business. And 44% share their negative shopping experiences with other potential shoppers. Each of these can have a lasting effect on sales and conversions.

Faster sites ensure desired sales and conversions

On a positive note, business enterprises who have improved their website load time have seen a significant improvement in their sales conversions and volume. For instance, Mobify recorded a 1.11% increase in its per-session conversions with a 100-millisecond decrease in loading time. That led to an increase in annual revenues of almost $380,000 for the company. Similarly, AutoAnything boosted its sales by 12 to 13% by reducing its page load time by 50%.

On a positive note, business enterprises who have improved their website load time have seen a significant improvement in their sales conversions and volume. For instance, Mobify recorded a 1.11% increase in its per-session conversions with a 100-millisecond decrease in loading time. That led to an increase in annual revenues of almost $380,000 for the company. Similarly, AutoAnything boosted its sales by 12 to 13% by reducing its page load time by 50%.

Operating Expenses and Revenues

In addition to generating more sales, businesses can also reduce their operating expenses by improving their page load time. Improved website performance is key for companies to minimize their investments in upgrading hardware and server resource usage.

This ultimately reduces their operating or business costs in the long run and can add to the generated revenues.

On the other hand, slow or unoptimized website performance can increase operating expenses and reduce revenues. A study conducted by Bing on website performance and revenues found that a 2-second delay in search results can incur a revenue loss of 4.3% for each user.

How to Make Web Pages Load Faster

How to make your web pages load faster

Business websites can be slow for a variety of reasons such as the use of a shared web host, unoptimized website images or the large volumes of video content, or even the installation of unoptimized plugins on your website.

Identify How Slow is Your Website

You can easily find how fast (or slow) your website is by testing it with speed analysis tools like Pingdom or Google PageSpeed Insights. These tools are easy to use and they show you how slow your website is.

How to make web pages load faster

Moreover, they help you identify the reasons for your slow website performance along which give you an idea of how you can improve your site speed.

Use Lighter Themes

A theme is meant to help you design your website well. If you are anything like us, you’d be tempted to using themes that offer a ton of features but such themes come at a cost. Theme can be heavy and can bog down your website.

When someone visits your website, it takes a while to load because of the heavy theme. You may want to consider changing your theme.

Move to a Better Hosting Plan

We all know how shared hosting is cheap therefore one of the most popular types of hosting. In shared hosting, many websites are hosted on the same server.

Generally, when a website is hacked it starts utilizing more server resources than it should, impacting other websites on the same server. This is why it’s advisable to move to managed or VPS hosting service if you can afford to.

Store Backup in an Independent Server

Many hosting providers or even backup plugins tend to store backups on your site server. With time the backup pile up bogging down the server. If that’s the case, you should move to a better backup service like BlogVault that stores backups on an independent server without impacting your website whatsoever.

Remove Malware (if necessary)

If you are still facing slow loading speeds even after fixing your common website performance issues, there is a strong likelihood that your website has been hacked or compromised by a malware infection.

how to make web pages load faster
Removing Malware

Malicious code left by hackers can overload your server bandwidth and available resources, thus impacting your website performance. What’s more challenging is that the latest malware infections are getting increasingly harder to identify and clean.

We highly recommend using a malware detection tool that is designed to detect malware that may otherwise slip through the cracks. For instance, the MalCare security plugin for WordPress websites can easily detect all types of malware infections.

WordPress security plugin

As it scans the website for multiple signals and parameters to detect any abnormality. Just like any other standard WordPress plugin, MalCare is easy to install and execute for any new WordPress user. 

In Conclusion

In recent years, various corporations have seen significant improvements in their customer engagement, incoming traffic, and overall sales conversions. All they did was reduce their load time by a few seconds (or even milliseconds!).

Providing a fast and consistent user experience on websites is now a key factor for ensuring business success. We would strongly recommend that you should check your website speed and performance. You should also implement measures to correct the issues causing your website to slow down.

Do you agree with the points that we have discussed, or do you any interesting insights? Let us know by leaving your comments in the section below.

Dokan- best multivendor marketplace for WordPress

This is a guest post written by Akshat Choudhary. He is the founder of BlogVault, MalCare and Migrate Guru. Akshat has transformed his side-project into a profitable venture that is scaling new heights in the Indian startup space.

An SEO Checklist For A New WordPress Website

In any industry, in any niche, there are always two ways you can try to build long-term success: the fast way, and the right way. The former might take a bit less time and offer ‘shortcuts' to online superstardom, but oftentimes it is also the way that entails using dubious techniques that could get you in trouble.

Continue reading “An SEO Checklist For A New WordPress Website”

The Easiest Way To Analyze Your Store Data (Tools For E-commerce Analytics)

The best part of having an online site is that you can track all the essential metrics of your website. And if you have an e-commerce business then tracking to analyze those metrics becomes ever so imperative. As it helps keep your business growth growing.

Setting up E-commerce analytics for your website is one of the most important business moves & it requires a lot of time as well.

E-commerce analytics helps in planning, understanding customer behavior while improving the marketing strategy and decision making.

There are several useful analytical tools that are implemented nowadays to get complete insights into the E-commerce business.

If you are someone having those dilemmas then here is an article to enlighten you with all the answers.

So let's start with why E-Commerce analytics is so important in today's business trends.

Why You Can't Ignore E-Commerce Analytics

e-commerce analytics wedevs blog

The technology has evolved really rapidly over the past decade so did the customer's shopping behavior & thought process. Therefore e-commerce was in constant need of on-going adjustment & adaptation during this period.

Since the time e-commerce evolvement was taking place, analyzing its reliable insightful data became really essential. This was mainly due to keeping up with the growing change in trends. This made the gathering & analysis of e-commerce ever so vital for entrepreneurs.

So why exactly analytics of e-commerce site is imperative in today's time? We all want to know. So the insightful data analytics of e-business site is essential to help:

  • Email Campaign Insights & Customer Base Growth
  • Reach new Customer & Retain them
  • Gather Customer's Shopping data wherever they may shop
  • Reach out to the customers freely
  • Improve the site with valuable data insights

Before analyzing & executing the analytics and its tools one might just wonder how important is E-commerce analytics, what are the right tools to use to track the e-commerce metrics & KPI's and more importantly the things you need to track & analyze those data.

Metrics to Analyze As Your E-Commerce Store Data

Every e-store owner has a number of matrices to analyze & understand from its customer's actionable activities. One must try to yield that information to explore the progress & lackings of their e-commerce site. So the owner can use to analyze the store data of:

Number of Sales & Conversion Rate

Conversion rate analysis wedevs blogs

Suppose you are getting 1000 visitors each month on your e-commerce site. And out of which your sale conversion rate is only 0.1%. This means out of those 1000 people visiting your site, only 1 person is buying your products.

This number is really less when you look into the overall picture of your sales conversion for any e-commerce site.

Now if you do not optimize the conversion rate, then this means you are losing money every time any customers visits your site & doesn't buy anything from it.

So the matrices of conversion per sale and the rate at which the conversion taking place are the most essential data to collect for further analysis of taking future steps & retargeting.

Website Hit Rate

The more visitors you drive on to your site means more chance of making sales through it. Say if you have a conversion rate of 10% for every 1000 visitors. So you are making 100 sales from these visitors.

Now if you get to boost your website traffic and help it reach your monthly visitors to 10,000 so then even with the same 10% conversion rate, you will be making 1000 sales each month.

Analyze web traffic wedevs blog

So the importance of knowing the analytics of web traffic is evident & essential.

There will be various ways from where you will be able to improve your web traffic, like promoting your products through social channels, doing the SEO of your products in the right way and giving effort to influencer marketing.

So getting a hold of this data to analyze your website's future progress is indeed an imperative part of every e-commerce business.

Number of Orders in Average

There are mostly three ways you can make a profit for your e-commerce site. They are:

  • Increasing the number of customers
  • Increasing the average order value
  • Growing the number of repeating customer
Average Order Value (AOV) wedevs blog

Now say for example there are 2 e-stores, e-store X & e-store Y. They both get 1000 & 100 visitors each day respectively with 1% sales conversion rate. This mean e-store X gets 10 sales per day and e-store Y gets 1 sale per day.

And now if Average Order Value e-store X is $10 and e-store Y $100 then this would mean both the store will generate same revenue of $100 even though e-store Y had less traffic to their store.

One of the better ways of generating more revenues for your e-store is by influencing the visiting customer to spend more on their purchases from your site.

So in order to attract customers to spend from your e-commerce site, it becomes quite imperative to track & better the Average Order Value (AOV) from your site.

Conversion Through Email-Opt in

No doubt, Email is the most profitable marketing channel for any e-commerce business even today. In the process, you will get to collect emails from your potential customers.

Having an email list of the customer gives you the ultimate ability to sell them your product over and over again. That too without needing to sweat too much.

Email Opt-in wedevs blog

There is both a manual and automated way of tracking the Email-opt in conversion rate. As a manual way, email marketing tool like MailChimp, MailPoet, etc would enable you to check your daily email opting-in list.

In the case of the automated way, one can take the help of Google analytics by including a tracking code in the Opt-in page of Thank You. And you will be able to track your conversion rate through such various ways of attaching an Email Opt-in option in your site in order to understand the overall sale opportunities through this method.

Hence it is quite essential to track down the Email-Opt in conversion rate from your e-commerce site.

Cart Abandonment Rate

Based on a recent report, almost 70% of the orders are being abandoned before the purchasing has been completed.

Some of the major reasons for cart abandonment involves the customer being too confused, an unexpected price being shown on checkout, no trust seals or security badge on the site, no transparent refund policy, the long registration process, etc.

Cart Abandonment Metrics wedevs blog

In order to reduce the cart abandonment, there are few tips that one can follow effectively like making sure there isn't much distraction while a customer is checking out, keeping the registration & checkout process as precise as possible, sending abandoned cart emails to retarget them or try remarketing to get them back to the cart.

Tools like Google Analytics have the option to track the shopping cart abandonment rate very precisely. And to measure the amount of cart abandonment of your e-commerce site and then try out various strategies to minimize it, you will need to analyze the cart abandoned rate through these analytical tools

Customer Life Time Value

Analyse customer lifetime value

This value indicates the amount of money an average customer has spent on your site in the lifetime.

So this means the more you are able to increase the customer average order value the more customer lifetime value will improve. And from a business point of view, it is also essential to maintain a healthy long term relationship with your customers.

The loyalty of your brand towards its customers will automatically help improve the customer lifetime value, in the long run, resulting in more sale from each average customer of your e-commerce store.

Moreover, the Customer Lifetime Value allows the e-commerce site owner to estimate the promotion expenses & determine the acquisition strategy for the future business plan.

So this is why tracking the analytics of CLV is highly essential in today's e-commerce or marketplace sites.

Customer Retention & Returning Customer Rate

One might argue that the business of an e-commerce site depends mostly on how you treat & attain your new customers. But to grow your business in the real sense, it is equally essential to give importance to your returning customer as well as its customer retention strategy.

Customer Retention rate wedevs blog

For any establish e-commerce site or a marketplace, being able to retain its old customer attracting the new ones is always a big challenge. Many businesses make the mistake of forgetting their old customers trying to get new ones. This results in a substantial loss in the long run.

As the loyal customers that get retained provide an e-commerce site the maximum sale all the time. This is why understanding and keeping a track of your lost and retained customer metrics play a vital role.

As it makes quite an impact on the success of an e-commerce project.

So it is safe to say that neglecting the data of customer retention & returning customer might not be a good idea after all.

Helpful Analytics Tools for Your E-Commerce Site

The number of analytical tools available in the market is endless. But not all of them are as effective as it promises to be.

Here are some of the most compelling tools for e-commerce analytics that can come in handy for anyone.

Website analytics tool wedevs blog

Google Analytics: A very easy to use web content analytical tool that helps tracks & reports insightful data about website and its traffic.

WooCommerce Conversion Tracking: It enables its user to retarget the visitors by finding out how the conversion is taking place on its connected WooCommerce site sending user-triggered events from their chosen ads platforms.

With this solution, you can connect your WordPress business site with the best Ad Platforms and increase conversions. You will be able to send user-triggered events from your eCommerce store instantly to your chosen ads platforms.

Yes, tracking user activities and generate leads is such easy with the solutions like WooCommerce Conversion Tracking.

Metrilo: An effective tool that provides valuable sales and marketing insights of the E-commerce site. It helps keep getting repeating sales to boost the growing business.

HumCommerce: A simple analytical tool that reports conversion and other e-commerce related useful data to help boost the business.

KissMetrics: Enables growth teams and active marketers to improve engagement, enhance retention & boosts conversions providing complete analytical insights of e-commerce sites.

What's More?

From the above details, guess we have already established the fact that tracking your E-Commerce analytics is an indispensable thing for any online business.

With the right analytics tool, collecting those small yet detailed data is easier than ever now. And using this data collected by the effective analytical tool, you are able to get a look at the behind the scene of your business progress.

Moreover, you get to boost your customer's buying experience as well as customize the recommendations for them.

Get the Right Tool to Analyze Your E-Commerce Analytics Better

In most e-commerce or multivendor marketplace sites, there are more settings to manage in the backend of the store. But all thanks to the built-in integrations that make the store management ever so easier.

WCT for WordPress

Tracking your site visitor's shopping activities like carting products, buying it or user registration through the user's chosen social or ads platforms like Facebook, Twitter, Google Adwords, etc. has become quite a popular trend in today's time.

In this regards, the most effective tool to use is the WooCommerce Conversion Tracking. As I already discussed, it simply triggers events to the chosen ads platform of users from their E-commerce store in order to retarget their customers.

It is also true that most integrations of analytics tools nowadays are full of features to optimize the performance of it. Even the movement of site visitor's mouse cursor can be tracked down providing in-depth analytical information about your site & design performance.

So if you want to retarget your visiting customers or attract new ones then the essentiality of using a suitable analytical tool in your e-store or online marketplace has no point of argument.

In this case, you can choose one from the above list or pick any other that best suits your website.

How important is e-commerce analytics, metrics, KPIs & its tools for a business website? Do let us know in the comment section below.

Best Reliable PayPal Alternatives for Your Business (Top 10 Paypal Alternatives Compared)

PayPal is the pioneer of payment solution for any business sites. But is there no other equally reliable alternatives to PayPal that can take its place? Well, the answer will depend on what you look for in a payment gateway for your personal or e-commerce site.

Also, there was a time when people never thought about going for any PayPal alternative. But over the years, with the advancement of payment solution providers, a good number of people already relies on a number of safer alternatives providing great support & features.

It's true that PayPal is still the most popular with a solid interface and the reason is due to people being used to it using it for years. Having said that, there is now some really effective payment solution alternative to PayPal that totally takes away the limelight away from PayPal with customer service, lower per transaction fee and even with a better feature-rich interface.

Moreover, in case you are running your e-commerce site or a multi-vendor marketplace, these alternatives to PayPal may come in real handy to make your payment process easier for your users.

So are you curious to know what other payment service making noise to be in the race against PayPal? Then keep reading this article. But before that let's find out why you might want to switch to one of these PayPal alternatives.

What Could Influence You to Get One of These Paypal Alternatives

Many PayPal alternatives cover most bases of payment solutions, starting from peer to peer funds transfer to mobile/in-store payments and more. Though it is true that most of the alternatives to PayPal comes with fewer payment solutions but it provides a better, faster and more cost-effective option.

So what could drive you to get one of these alternatives? Let's find out some of them.

Mostly, one would want to get a PayPal alternative due to its :-

  • User-friendliness
  • Economical Factor
  • Ease of online & mobile payments
  • In-store payments facility
  • Global PayPal Payment acceptance
  • Invoicing and recurring payment option
  • Direct peer-to-peer Payments capabilities

PayPal Alternatives That You Can Rely on 2019

Here, we have listed out the top 10 alternatives to Paypal for your business. Have a quick look at below list.

  1. GPay
  2. Braintree
  3. Payoneer
  4. Skrill
  5. Dwolla
  6. FastSpring
  7. Payza
  8. 2Checkout
  9. Stripe
  10. Amazon Pay

These are the best reliable Paypal alternatives of 2019. Now, let's jump to the main part.

GPay

GPay- Paypal alternative

Spending your money online is made simple and easy by GPay also famously know as Google Pay. It is indeed the best choice for your store when it comes to adding your debit or credit cards for online payments. GPay enables you to spend at the physical location when you add your cards to your phone.

Even though it is only limited to IOS and Android phones but sending out payments from your smartphones is its main feature. Moreover, it only takes a few moments to receive or send payment.

With having no extra charge for any transaction and a solid security system, GPay is certainly a revolutionary payment solution for every type of business.

Starting Transaction Fees: Zero

Braintree

Braintree weDevs blog

Now, this payment solution specializes mostly for payments made through mobile or web for your e-commerce business sites. Although PayPal owns Braintree which still works as an independent company competing fairly against PayPal right now. Its customer support is termed as a solid one and some personal finance features are also packaged with it.

Braintree is more suitable for merchant use.

Moreover, it supports great features like accepting credit card payment through a merchant account for global online & mobile businesses. Its other unique attributes include payment gateways, the recurring billing process, storing of credit card similar to Google Pay and more.

Starting Transaction Fees: 2.9%+ $0.30 per transaction

Payoneer

Payoneer weDevs blog

Available in more than 200 countries, Payoneer is the ideal choice for most online professionals such as freelancers or developers worldwide. It allows user online & peer to peer payment system to transfer money from anywhere in the world.

Its payment method is widely accepted with its processed transaction facility in more than 100 currencies.

Along with wire transfers, companies use Payoneer to receive payments from all around the world. The user of this platform is able to receive funds in different ways.

In addition, to make payments online, Payoneer provides you with a pre-paid Mastercard that is accepted and can be used anywhere in the world.

Moreover, it provides the option to make fund transfer through a local bank, global transfers or reloadable Payoneer credit card. Utilizing the Payoneer account, going into an ATM as well in brick & mortar shop is also possible.

In the global payment market, Payoneer has become the more popular choice for sending and receiving funds to and from customers & e-commerce marketplace.

Starting Transaction Fees: 3%

Skrill

Skrill wedevs blog

Previously known as MoneyBooker and based in the UK, Skrill is another compact alternative to PayPal that is slowly getting popular among the users in Europe. Its specialty is to be able to easily send money to an email Id of one Skrill user to another.

Moreover, it enables a user to withdraw money through their bank account, debit/credit card, etc. What's more fascinating is that it allows instant withdrawal into the bank account of the receiver.

Currently, it supports in over 200 countries in 40+ currencies. And if you are into online gambling, you will be able to use Skrill to receive payment something you can't do with PayPal. More importantly, it possesses top-level security with wide acceptance worldwide.

The merchant level fees are low with comparatively lower transaction fees globally. The money you receive can be sent immediately to a debit card for it to be used anywhere to make purchases including withdrawal of money through ATM booth.

Starting Transaction Fees: 2.9%+ $0.30 per transaction

Dwolla

Dwolla wedevs blog

Specialized for bank transfers or Automated Clearing House (ACH) payments, Dwolla is another well-known PayPal alternatives that enable you to send money through internet hassle-free. Any normal user is able to make payments online with it while using the same platform business people can conveniently send and receive money from anywhere in the world.

Moreover, money can be sent to Businesses, LinkedIn, Facebook, Twitter followers, emails, phone numbers that accept Dwolla as their payment system.

In case you are looking to make payment in bulk, there is a service called Dwolla MassPay where users can make thousands of payments at the same time. This feature is really useful in case you are running an e-commerce marketplace.

The best part is the transaction fee never really exceeds $0.25 irrespective of the amount being sent. The tools of this brand are powerful yet easy to use. It comes with a flexible API to get access to ACH payments quicker.

Facilities like sending, receiving and requesting funds are free, while other premium services like next day transfer, white label, and higher limits are available for a fixed monthly flat rate.

Starting Transaction Fees: $0.25

FastSpring

FastSpring wedevs blog

Vowing itself to provide fast and effortless payment, FastSpring tries to ensure its user to have a pleasant experience while collecting any electronic payments on the sold goods or services. Even without any merchant account, this payment platform enables the feature of letting you sell online.

Get instant international reach & global distribution with just a single integration of FastSpring Payment solution for your e-Commerce sites or Multi-vendor marketplace

Expand endless opportunities with payment option by accepting multiple cards types from the clients in order to improve both customer satisfaction and sales. With a simplified execution effectively handle all your refunds, remittance, and any other settlement payments.

The solution comes with an intelligent payment routing option so that you can collect payment on every order no matter wherever it happens. Its e-commerce and multi-vendor marketplace payment solution comes with fraud protection and security. Moreover, it provides service by maintaining compliance with PCI and local law.

Starting Transaction Fees: 8.9% and 5.9%+$0.95

Payza

Payza wedevs blog

This one right here is another power pact PayPal alternative for businesses that provides an effortless option to accept bank accounts and credit card payments. Not just that, it even accepts Bitcoin.

It has a flexible loading and withdrawal option that enables you to get your money faster, cheaper and easier. It also comes with Payza E-wallet with which you can easily add or withdraw money just by choosing your desired payment method.

With Payza anyone sends their money via email fast and absolutely free. Get to send your money securely without sharing any personal information with anyone. You can even request for funds to your friends and family without any hassle.

It also has local payment options that enable you to make it convenient for you to make a transaction in your own locality. With Payza's local remittance platform SimplySendBD, get to send money to your country at a very affordable cost.

The payment solution currently supports 25+ currencies worldwide and this payment solution certainly comes across as a great alternative to PayPal simply due to it's secured, convenient and easy to the user payment platform.

Starting Transaction Fees: $1.99+$0.25

2checkout

2checkout wedevs blog

This payment solution works as a partial alternative to PayPal mostly because it doesn't allow its user to transfer money among them. It is more suitable for processing transaction for merchants when they sell items. Simply combine a merchant account with a payment gateway to receive payment made with credit cards and PayPal.

Currently, around eight payment method supports 2checkout including Visa, Mastercard, PayPal to name a few.

Easily set up a recurring billing option for customers and its other highlighted features include international payment and a solid shopping cart. At the moment its service is available in more than 200 international markets in 87 currencies with over 15 languages. Its pricing depends on the country you are living in. It comes with advanced security and fraud protection feature for each transaction.

For WooCommerce or Online Multi-vendor Marketplace, it has a dedicated API based service. This provides a payment module that easily integrates with its inline checkout.

Moreover, it consists of a number of customizable payment checkout option with a branded, mobile-friendly and localized payment service.

Starting Transaction Fees: 2.9%+$0.30

Stripe

Stripe wedevs blog

This is probably one of the best alternatives to PayPal there is. In terms of mobile and online payments, Stripe is leading its way into becoming a leading payment solution compared to PayPal. It gives tough competition PayPal in terms of global payment process with its highly customizable and in-app based payment solution.

Stripe consists of no account fees and like most complete all-in-one payment solution it offers a simple payment processing fee of just 2.9%+$0.30/per transaction. Unlike PayPal, for different types of transactions, it doesn't offer a various range of fees either.

Even for international clients, the payment solution Stripe excels in global payment processing. The solution is indeed a solid and secured one that easily integrates with any multi-vendor marketplace or e-commerce business sites.

Starting Transaction Fees: $0.30

Bonus: What's More?

Amazon Pay:

Amazon Pay wedevs blog

This payment solution comes from the marketplace giant Amazon.com. The process of payment is quite similar to PayPal. Moreover, it is one of the leading ones when it comes to letting the customer checkout from an online store. The payments made and the checkout process is much faster than most other regular payment platforms. Also, it has all the necessary user detail already stored to it beforehand, kinda like how the login is done with Facebook.

Starting Transaction Fee: 2.9%+$0.30

Pick The Alternatives that Best Suit Your Business

A few years back, it used to make complete sense when someone is still hesitant to move away from using PayPal to its alternatives due to its compatibility concern. But now those issues are all resolved and people can actually use some really reliable solution to complete their regular transactions living in different parts of the world.

But picking the right platform is highly essential when it comes to making payment online securely. Moreover, PayPal tasted its share of difficulty with a number of lawsuits being called upon them. But it doesn't mean we are asking to totally refrain yourself from using PayPal on your site. But sometimes trying out something new with some better features at a less price is never a bad idea after all.

If you ask me at the end of the day you would certainly end up saving a ton of money.

Most of the alternatives that we talked about here certainly fit up well enough for your e-commerce site. You can use them for your personal sites as well. The security function in all these payment solutions is top-notch. So you won't need to worry about your privacy & security regarding completing your online transaction anymore. And if you ask for my suggestion, then go for Skrill or Dwolla.

But if you are looking for a direct replacement of PayPal. And to perform the country based transaction you may want to try out 2checkout. Stripe and others for secured e-commerce or marketplace transactions.

And in case you are a WooCommerce site user and looking to turn it into a multi-vendor marketplace to use services like Stripe, PayPal, etc without a hitch then you may want to try the-

Best WooCommerce Multi-vendor Marketplace Builder Solution→

Which alternative to PayPal did you find most suitable for your business? Do share with us in the comments section below!

Budgeting Guide: Everything You Should Know (Budget For Small Business)

Budgeting is an important key that can help you manage your money effectively; especially if you are integrating a company budget process. Yes! Creating a budget is much hassle, and they may end up giving you a headache.

Well, that’s typical perception, but we believe once you have learned the art of budgeting it will save from tears and sorrows later. It can help you save money and allow you to spend more by making the most out of a certain amount. Therefore, your budgeting style will determine your success rate.

Budgeting Is Not Just For People Who Do Not Have Enough Money. It Is For Everyone Who Wants To Ensure That Their Money Is Enough.

-Rosette Megiddo Wamambe

You may have enough money; you may be operating successfully; you may be earning high sales and profits. So do you need to maintain a budget? If you ask us; yes! You need to keep a budget.

If you are an entrepreneur or running a small-medium size business; a business budget is your crucial need. Within this article, we will assist you in every manner in so you may create and maintain a budgeted business.  After this article creating a budget is easy for you; since you will learn all the tactics, tips and techniques of budgeting.

So let’s get started…

Table Of Content

  • What Is Budgeting And Why Is It Important?
  • Differentiate Between Owning Money And Maintaining Budget
  • How To Create Budget For Small-Medium Business Projects?
  • Small Business Budget Examples
  • Best Budgeting Tips To Business Owners By Renowned Celebrities

What Is Budgeting And Why Is It Important?

Budgeting is a process of creating a plan so you may spend your money effectively and efficiently. It helps you plan; so you may prioritize your money in the best effective manner. Budgeting is a spending plan that helps you spend wisely.

Whether you have enough money to carry out your company expenses or you may not have enough money to do what you want to. In both the situations; budgeting will ensure that you always have money for the most important things you want to do.

It Isn’t What You Earn, But How to Spend It That Fixes Your Class.

Sinclair Lewis

Budgeting helps you reach your goals; they can help you focus on the things that matter most to you. It can help you create a plan and keep a track on it; so you may reach your goals promptly.

Differentiate Between Owning Money And Maintaining Budget

Do you know small business owners who undergo a company budget process tend to save more and invest greater?

Owning money and spending it on your business needs may not be wrong! However, if you want to earn financial freedom and build greater wealth, you need to maintain a budget. It will help you stop dipping into your savings and help you stop worrying in crucial times.

Expenses and liabilities are those uninvited partners that may occur anytime spontaneously. Setting up a limit will not restrict you, but it will help you spend effectively; it will open up opportunities for the future. It not helps you control but makes you flexible so you may make the right decisions for easy flow and prepare for the future in advance.

A Budget Tells Us What We Can’t Afford, But It Doesn’t Keep Us From Buying It. William Feather

How To Create Budget For Small Business Projects?

Budget for Small Business

Creating a budget is crucial for your business. However, when you set aside and plan to work out on your business budget; make a realistic budget. Most importantly; follow an action plan and work accordingly.

For your convenience, we have enlisted a complete procedure to create a budget with ease.  Follow the plan below:

Estimate Your Revenues

Generally, people start budgeting by estimating their costs. However, we believe that you should first allocate your revenues and your profits. You need to estimate the amount you expect, regardless of the expenses you need to make.

So, the first essential step is to determine your sales, revenues or profits on your budget line based on your industry, or the basis of your records.

However, if you are a newbie; look around and research your industry average revenue. Remember; to set a flexible and appropriate budget. You won’t be able to earn 100% on the first go.

Determine Your Fixed Costs And Variable Costs

Your fixed costs are those expenses that don’t change regardless you earn a single penny. Rent, insurance, utilities, fees, accounting, and legal services, equipment leasing are some of your fixed costs you will bear. However, it is not even feasible not to determine them; because keeping a record of your fixed costs will help you determine your budget.

Next comes your variable costs; your sales commission, credit card fees, travel expenses and anything related to your production and business selling. Determining fixed and variable costs are equally important.

Keep Track of Your Expenses

Keeping track of your expenses is the most crucial yet significant part of budgeting. Many small business owners suffer financial losses because they do not separate their business and personal finances.

So, before you face any such set back; reconcile your business income and expenses monthly. This methodology will also help you prepare your tax returns.

Monitor Your Cash Flows

Cash Flows are the oxygen of a business; it is the amount of money that is travelling in and out of your business. So, keeping a track on your cash flows will help you hold enough money in hand so you may not face cash shortage.

Develop A Marketing Plan

If you want to allocate your finances properly; you need to sell your product. In short, you need to market your product or service; you need a comprehensive marketing strategy.

So, to spend wisely, you should develop a marketing plan and spend your funds wisely and appropriately. Remember, your small business budget is an essential component for your business; it will help you outline the costs and expenses so you may achieve your goals within the defined timeframe.

Remember, creating and maintaining financial statements; such as balance sheets and cash flow statements will help you create a backup for your business. It will not only help you keep a record of your financial expenses, but present your business more positively.

Budget for Small Business

Small Business Budget Example

Budget for Small Business
budget for small businesses

Are you wondering how a business budget looks like? Don’t be! I am enlisting you a small business budget example for your convenience. It will help you set a business budget for your small business yourself. There are various templates available that can help you allocate a small business budget example with ease.

Best Budgeting Tips To Business Owners By Renowned Celebrities

Every financial plan is backed up by a sound and realistic budget. It is the budget that will help you take the first step to make your financial goals a reality. Budgeting techniques are not required by small business owners but by everyone who belongs to any profession. Even celebrities manage their living within their prescribed budget.

Are you Astonished? Don’t be!

Let’s look into some of the prominent celebrities’ best budgeting tips to business owners and how they maintain their budgeted life.

Robert Horry: Don’t Spend It Because You Can

small business budget example

He believes that if an individual earns a fortune; he just should spend it all. He should save it and spend on the things that are the most important to them.

He says,

“If I make a million dollar, I’m hoping I can keep a million dollars.”

Ed Sheeran: Give Yourself An Allowance

Allowance is the amount you can allow yourself to spend; in short setting a budget on your expenses. Similarly, Ed Sheeran states that he has set an allowance of approximately $ 1000 per month for his expenses.

Rob Gronkowski: Don’t Blow Off Your Money

If you have money; you need to show it off, spend it lavishly and become flashy. On the contrast; professional athlete Rob Gronkowski has not been showy in cash. He maintains a good cash flow.

He states:

I live off my marketing money and haven’t blown it on any big-money expensive cars, expensive jewelry or tattoos and still wear my favorite pair of jeans from high school.

Most importantly, P.T. Barnum advocates for budgeting in the following words:

A Penny Here, and A Dollar There, Placed At Interest, Goes On Accumulating And In This Way The Desires Result Is Attained, It Requires Some Training, Perhaps, To Accomplish This Economy, But When Once Used To It, You Will Find There Is More Satisfaction In Rational Saving Than In Irrational Spending.

Final Words on Budget for Small Business

Budgeting is essential; you need to understand how much you have, where you are spending it and then planning how you can allocate those funds best. Maintain a budget will help you keep a track on your spending, uncover hidden cash flow problems and also allocate your money into better financial goals.

So, to make the best out of your money; create and maintain a budget and equip yourself with the right tool or a budgeting app like Mint. An app allows users to sync all the bank and credit accounts in a single place so they can see how well they are doing within these saving goals. If celebrities, actors, politicians believe in budgeting, why won’t you?

However, if you ask our advice; we believe in two things:

Create a realistic budget every month before the month begins

Track your expenses, review your spending, and save.

That’s all for now! Is there anything else you need to know about budgeting? Comment in the section below! We will be more than happy to assist you.  

AI-powered marketing tools or Machine learning tools for marketers

Artificial Intelligence is one of the greatest evolution in technology. This is because it has the potential to affect every aspect of our lives. From manufacturing to the media, science and technology, medicine, advertising, marketing, etc.

It has changed the way we do things and artificial intelligence is here to stay. No wonder smart marketers and business owners all around the world are embracing this great innovation in their marketing campaigns.

Artificial intelligence (AC) can be seen all around us from Siri to google translate, self-driving cars, robots performing human functions, etc

Also, with the help of Artificial Intelligence, digital marketers can now perform tasks that were once impossible, cumbersome or requires lots of manpower at the click of a button.

No wonder some of the best organizations in the world have embraced artificial intelligence and machine learning into their marketing endeavor.

Artificial Intelligence (AI) at a Glance

AI tools

Artificial Intelligence is the science of building machines or programs that are capable of simulating or carrying out human activities. It gives machines the power to perform some tasks which were once impossible for machines, machines can learn from past experience, profer solutions and perform tasks better based on past knowledge.

AI involved the whole process of machine learning, reasoning, self-correction, problems solving and improving task based on past knowledge and experience.

In a simple sentence, it involves the whole process of a machine carrying out activities that involve human intelligence

Examples of AI Applications

  • Self Driving cars
  • Automation
  • Machine learning
  • Machine Vision
  • Robotics
  • Facial recognition
  • Translation  
  • Transcription
  • Digital Virtual Assistance
  • Natural Language Processing
  • Medical Diagnosis

Benefits of Artificial Intelligence

1. It helps in automation of complex processes

2. Results are more accurate

3. It is faster, effective and efficient

AI-powered marketing tools

Science and Technology are changing the world it has changed the way marketing is done but artificial intelligence is the future of marketing it will help automate a complex task that was once impossible.

Marketers and business owners all over the world are adopting smarter ways to optimize and improve their marketing strategies. No wonder there is an increase in artificial intelligence and machine learning tools to improve marketing endeavors.

One of the major challenges is most marketers are data rich but have not idea how to translate these data to usable formats thereby leading to frustration, but with the right Artificial intelligent marketing tools. You can read, understand, breakdown and optimize these data into a more usable format.

With an increase in customer choices, competitions, marketing channel, etc it can be a very difficult task optimizing each of these manually but with Artificial Intelligence, it is easy to automate the customer journey all the way from marketing to advertising, drawing up the campaigns, engagement, communication, etc

Artificial Intelligence can help marketers keep track, analyze, automate and optimize customer data without human interaction.

Analytics tools

Albert

Albert- artificial intelligence tools

This is one of the best artificial intelligent marketing tools that help to design tailor-made campaigns which uses AI to automatically sort the data. It is self-learning, data-driven digital marketing tool which can analyze data seamlessly and optimizing it with sets goals and objectives.

It works based on an unprecedented self-learning algorithm which improves the overall effectiveness of digital marketing campaigns by integrating into your existing marketing tools. Albert leverage on the existing information, it can track and provide an in-depth analysis based on the information provided.

It helps to define strategies for your digital creatives and also helps in measuring and tracking your campaigns.

Nudge

Nudge- AI tools for marketing

This is one of the best tools for maintaining relationship intelligence with users.  It helps to measure the sales activities of your team or department. With Nudge, you can run a deal risk analytics that helps you measure where your team lacks the relationship to win a deal.

It also helps you increase upsell and growth. It is used by top professionals from some of the worlds most successful companies like Shopify, CenturyLink, Autodesk, etc  

Sensai

Sensai is a social media marketing tools that provide insight and report that analyses the effectiveness of your posts. It combines the power of Artificial Intelligence and machine learning to enhance insights, task, workflows while helping you influence real-time decisions thereby creating a personalized digital experience.

Sensai is data-driven and highly detailed analytical tools that help you understand which post is getting the highest engagement from your target audiences on social media like Instagram and Twitter. It also provides a detailed analysis of your social media result.

Sensai is used by top Corporation like Sky UK and Swisscom.

Content Marketing Tools

Grammarly

Grammerly- artificial intelligence powered tools for content creation

Grammarly is one of the most popular artificial intelligence content marketing tools. Imagine a tool that is capable of correcting mistakes, making suggestions on the use of words and correcting grammatical blunder. Like a scanner, Grammarly app reads through your content and make suggestions based on the content you’ve created.

Acrolinx

AI tools- acrolix

Acrolinx helps you create personalized and engaging contents. With Acrolinx you can align the content with the set guidelines and you can analyze the performance of your entire content operation. It has the ability to read and access your comment and profer suggestions on how to make it better.

Acrolinx uses natural language processing to provide smart suggestions for your content using word processing. Acrolinx is used by top organizations like Google, Facebook, Amazon, Lenovo, Philips, Cisco, Nestle, etc

Kenshoo

artificial intelligence tools

This is one of the most powerful cross channel artificial intelligent platforms that allow you to manage all your digital campaigns in one platform offering a cross channel intelligence on search, social media, e-commerce, and apps. It is a cross channel intelligent audience targeting tool.

Articoolo

artificial intelligence tools

This is a powerful content creation tool used by the likes of Forbes and Associated press for creating content on their platforms. Articoola uses different algorithm to gather, analyze and reconstruct texts providing accurate, unique and articulate texts.

With articoola you can get the texts ready within minutes providing you with unique plagiarism and error free article. It has the power to create unique contents from scratch without human efforts.

E-mail marketing

Conversica

artificial intelligence tools

This is an artificial intelligence email marketing platform that can help automate email marketing campaigns that are tailored to your target audience. It is an automated email campaign tool that helps to automate email campaign and conversion with potential customers. This service is being used by CenturyLink, The Los Angeles film School, Epson, etc

Optimail

artificial intelligence tools

Optimal uses a special Artificial Intelligence that automatically changes the content, timing and personalization to increase the engagement and open rate of an email campaign giving you the flexibility create tailored email campaigns that meet individual clients needs.

This tool uses the power of Artificial intelligence to automate your email marketing campaigns by automatically editing the content, time and personalize email campaigns to boosts engagements and results.

Social Media Management Tools

Cortex

Cortex- AI powered tools

The cortex is an all In one Artificial Intelligent social marketing tool that offers data analysis, insights and full automation.  

This is a content creation tool which can predict how humans react to certain contents or posts, make recommendations based on users behavior and can also interpret and provide you with a more in-depth analysis and a better social media campaign. It helps in analyzing and scheduling images, videos, text through machine learning recommendations.

Conversocial

artificial intelligence tools- Conversocial

This is a powerful artificial intelligence application that helps to improve users and clients experience when they visit your social media pages. It provides real-time engagement and answers to questions on your social media pages. Giving a real-time one on one customer experience. Conversocial has the likes of BBC, Tesco, Google and Audi as some of their clients.

Sysomos

AI marketing tools- sysomos

This is another powerful social media Artificial intelligence tool that helps gain useful insight into how brands are performing across different social media sites by providing visualized information and how much campaign efforts generated in terms on return on investment (ROI).

Chatbot Artificial Intelligence

Getting your communication strategy right should be one of the many goals of your digital marketing campaigns. With chatbots, you can respond to client enquiries swiftly even when you are not online. Chatbots have made automation and communication so easy with pre-written messages and machine learning such that when customers ask questions, they get immediate responses.

Answer Bot

This is one of the most powerful chatbot application, it uses a special technique by combining machine learning and intelligence with the content in your Zendesk knowledge base to answer customers queries. Once it receives customers questions it scans for answers from the knowledge base and suggests relevant post or articles to the client and in the case where there is no relevent article, it automatically routes the user to human agent.

Xenioo

Xenioo- artificial intelligence tools

This is a chatbox creation platform that doesn’t require any form of coding or programming knowledge. You can instantly create super-intelligent chatbots for your website or social media pages like facebook, twitter, Instagram, Telegram, Whatsapp, etc  Xenioo is a multilingual chatbot that can understand and translate complex language structures.

It also helps solve the multi-language translation barrier.

Aivo

Aivo- powerful artificial intelligence tools

Aivo is another artificial intelligent chatbot that helps to power customer service by providing real-time text, images or voice.

It can also be integrated with different third-party platforms to give an awesome customer experience.

Returning to You

It doesn’t matter whether you are a small e-commerce store in America, Africa, Asia, Australia or Europe you will find a perfect artificial intelligence tool that can help make marketing automation easier and create a personalized customer experience.

What are your opinions, views, and fears of using artificial intelligence in your digital marketing campaign? Let us know in the comment section.

Drive More Traffic From Social Networking Sites by Retargeting Your Lost Customers

Do you want to remarket your products and services? Or are you planning for an online campaign to retain your lost customers?

If yes, then you are in the right place. Be sure that ‘Retargeting campaign’ can help you to achieve these goals.

Retargeting is a type of online marketing that utilized digital marketing tools and platforms to retain customers.

Retargeting essentially focuses on getting back the customers who have visited your website but did not make any purchase.

Accordingly, the customers who show a little interest in your products are retargeted for adding them to the sales funnel. These customers are somehow aware of your products, and an effective retargeting campaign can help you to retain these customers.

Retargeting campaign

So, retargeting ads and campaigns require lesser efforts and resources to make new customers because the customers are already familiar with your products.

Interestingly, businesses also apply retargeting tools and processes to retain the lost customers such as a customer who have purchased a product in the past but did not come back. In the same way, companies also retarget customers on social media sites to drive more traffic for their websites which is effective in making new sales.

How Retargeting Works

Retargeting works on technical grounds by creating a list of customers through embedded JavaScript tags. All you have to do is to write a small JavaScript code and embed it on your website. The code works without disruptions because it is small and it runs in the background without the notice of the users.

Retargeting campaign

What good does this code bring for you?

The code maintains a list of visitors on your website. Ultimately, the retargeting ads providers will display ads to your customers on other websites to increase their interest in your products. You can also retarget your customers exclusively on social media sites to drive more traffic.

Why Retargeting is Essential to Get Back Your Lost Customers

Normally, only 2 % of customers make purchases on the first visit to a website. The rest of the customers are not sure about their choices, price to quality ratio of your products and the authenticity of your brand. For this purpose, you need to give a push to these customers so that they would come back to your website.

Retargeting campaign

So, how would you like it if you convert a visitor into a customer rather than a naïve person who does not even know about your brand?
Therefore, retargeting is essential to get back your customers because it requires less resource, generates huge traffic on your website and converts the already interested visitors into customers.

With an increase in the number of social media users, social media sites have become popular for retargeting ads. A large number of active social media users can bring good luck for businesses which are eager to retain their customers.

Here, take look at amazing statistics related to active social media users:

Retargeting campaign through social media

So, retargeting campaigns has become more interesting after an increase in the number of social media users because the competition between the companies is high and everyone wants the lion’s share in sales.

Now, take a look at these important things to consider while you retarget your customers.

7 Things to Consider While a Retargeting Campaign

Adjust the Advertising Frequency

Advertising Frequency is something that most of the advertisers neglect. There is a wrong perception that businesses need more and more retargeting ads to engage the customers. However, this perception creates negative advertising.

Take yourself as an example and imagine if you are targeted with ads every time you open social media networking sites?

Isn’t it annoying or frustrated?

So, you need to adjust the advertising frequency to keep continuity and persistence in the retargeting campaign. The visitors should be targeted with two to three ads per day. You cannot put all the visitors under this criteria. However, I have made it simple for you so that you get an overview of how to retarget the visitors with ads.

The best example of advertising frequency adjustment can be drawn from Pizza Hut which has modified the retargeting ads and only targets its customers with an appropriate amount of ads per day.

Retargeting campaign example- pizza hut

Keep Track of Buyer’s Journey

The buyer’s journey is the process through which a buyer goes from initial visit to purchasing. You must keep an eye on the buyer's journey to facilitate him throughout the buying process. Through this process, you convert a potential buyer into a customer. For instance, Starbucks keep track of buyer journey to strategies retargeting campaigns.

Retargeting campaign example- starbucks

So, a buyer’s journey can facilitate you in propagating you retargeting campaigns!

It is more like a sales funnel through which a buyer is converted into a customer. The retargeting strategies are an essential part of this journey. So, whether you are working to remarket your products for visitors or you are retargeting your lost customer, you can always utilize a buyer’s journey to make retargeting plans easy for you.

Here are some of the steps of a buyer's journey you may need to keep an eye

  • Create awareness about your brand
  • Create a sense of familiarity between the buyer’s choice and your products
  • Make your remarketing ads worthy enough so that the buyer considers them
  • Shift your potential buyers into the purchasing process
  • Make customers loyal towards your brand

Retarget Your Customers Using Social Media Networking Sites

Social media networking sites have become popular because billions of users use social media daily. The digital marketing strategies of businesses, companies, and brands nowadays contain social media marketing plans as an essential component.

So, keeping in mind a large number of social media users, you should focus your retargeting ads on them. The social media sites have already grabbed users’ attention. Accordingly, it is quite easy for businesses to remarket their products on social media because they do not need to start from scratch and attract users to a platform where they would apply retargeting ads.

So, start to modify your retargeting campaigns for social media sites.

You can guide your retargeting providers about your social media retargeting strategy to keep the things working by your remarketing plans. For instance, Uber retargets its customers on social media sites for better response.

Here is a look at Uber’s social media ad:

Retargeting campaign example- Uber

Make Creative Ads for Retargeting

Creativity is crucial to the marketing process. It is vital when you need to attract customers on social media sites. So, you should develop creative remarketing ads for the enhanced promotion of your brand. There is a long list of essential to be considered while making a creative ad.

However, we have made it easy for you by shortlisting some of the fundamental components of creative ads including:

  • Make your ads simple
  • Use customer-friendly content
  • Include high-quality dynamic images and videos
  • Include relevant content with details
  • Focus on creative ideas to make ads

So, creativity is everything when it comes to remarketing because your customer wants to listen and see something different from you. For instance, Nivea advertises the Nivea Night Cream with a creative advertisement which grabs customer’s attention. Here is a look:

Retargeting campaign example- Nivea

Make Priority List of Target Audience

The target audience is already trimmed with retargeting process discusses above. However, you need to attach priority to different target audiences based on their interaction with your website. In this regard, you can take the help of retargeting tools for making a precise list of visitors.

This strategy can save your money and resources of retargeting. With this technique, you will always end up getting a lot of customers onboard. It works on the basic principle of setting priorities for visitors who visited your website once, twice or thrice. Accordingly, the customer who visited thrice has more potential of making sales than the other one who visited only once.

For example, McDonald‘s retarget its customers by assigning priority based on customer interaction. Here is a look at McDonald’s advertisement:

Include emotional factor in retargeting ads

Here is a question for you!

What you seek in an advertisement?

Probably, you find an advertisement related to yourself when you would see an emotional element that is related to you. So, this is a strong strategy and component of retargeting ads to include emotional factors that attract the customers.

Nike’s advertisement presents an emotional factor to retarget its customers. Colin Kaepernick can be seen in this advertisement as an emotional factor with a quotation to motivate Nike’s customers. The motivational factor will be attached to several people who want to achieve something big in their life just like Colin.

Suggested Tools for Driving More Traffic from Social Media Sites by Retargeting Customers

There is a long list of tools that can help you to drive more traffic from social media sites. However, this article will provide you a list of three most utilized and effective tools that are used for retargeting customers on social media sites and other digital marketing platforms.

  • Google AdWords
  • Adroll
  • Facebook Retargeting with Custom Audience

These tools have different features that provide you the best retargeting techniques to engage a large number of customers.

Wrapping up on Retargeting Campaign

Retargeting has a lot of potentials to drive traffic from social media sites. A lot of users on social media sites get attracted to advertisements.

Interestingly, social media users also find advertisements because they also want to see products and service that are relevant to them. However, it is not as easy as it looks because the social media traffic needs a diversion which is provided with retargeting ads.

The retargeting ads create curiosity in customers to go back and scroll down a website for products of their choice. In this way, the businesses get the chance to retain their customers.

Accordingly, social media traffic is diverted to websites and sales are increased. Therefore, you should apply these retargeting techniques to convert your customers.

So, what is your favorite technique to drive more traffic from social media sites? Share your thoughts in the comments section below.

An Unparalleled WordPress Education Theme

People are paying tons of money for their education and the education industry is valued to a staggering amount of $3 trillion. In recent days, most of this amount is invested in creating and maintaining online education websites. I hope you have heard this quote:

“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”

Kofi Anan, seventh secretary-general of United Nations

If you want to get out of the darkness of the world, education is a must and keeping these facts in mind, I am going to review a topnotch educational theme pack called ‘WordPress Education Theme pack’ so that you can enter to this potential market.

Why You Need an Education Theme?

Managing a whole educational website is not an easy task, you could get juggled while doing it. Therefore it is necessary to use an educational theme. An ideal education theme will allow you to –

  • Create a magnificent, responsive educational website easily and in a short time
  • Enroll people automatically
  • Create and manage courses without any trouble
  • Grade quizzes automatically
  • Charge for courses with secured payment gateways

It will be very tough to find such a theme, but as I found this theme pack I shared with you. This theme pack comes with five themes in it. The themes of this theme pack cover almost all the requirements that an educational website requires.

How WordPress Education Theme Pack Can Help You?

WordPress Education Theme

The Ultimate WordPress Education theme pack is developed by Themesgrove. It includes five educational themes including – Learned, Studykit, Arsim, Edukado, and Universidad.

Every theme of this pack is ideal for building an educational website, where you can sell your courses. This theme pack will cover every need of your educational website, that’s why you can use it without any doubt.

Some of the common features and functionalities of this theme pack are –

LearnPress Integration

LearnPress is known as the most popular LMS in the WordPress plugin directory and it lets you manage your educational site brilliantly. Learnpress integrated with a theme of education pack, you can easily:

  • Watch, maintain and update your course
  • Promote and charge courses with different types of payment methods
  • Determine the areas to improve with advance course analytics
  • Automatically take and grade quizzes
  • Track learners progress with detailed grade sheet and review
  • Schedule courses

BuddyPress Integration

Let your learners communicate easily and help them a community inside your institution with BuddyPress. It will help learners to share the knowledge and valuable information from one place.

Multi-device Responsiveness

Mobile devices are surging in popularity these days and so learners prefer to see lectures from their mobile devices.

Unfortunately, that's not the end!

As mobile devices come with different display resolutions and varied aspect ratios it becomes imperative to fit your website content properly. And so I have tested the themes of education theme pack in various devices and found it to be fully responsive.

Multiple page layouts

No matter what sort of educational institute you own, you will be always able to create the required site you want. As there are multiple home layout variations with each theme that lets you create any type of school, college, university, coaching, and other educational institutes.

Get Two Paid WordPress Plugins for Free (Save $65)

Upon purchasing the theme pack, you are getting two valuable WordPress plugins out of the box. They are:

WidgetKit ($39): Boost the power of Elementor with widgetkit, as it comes with a huge collection of elements that lets you build anything. You do not require any coding knowledge or any prior knowledge, which makes it easy to use.

Revolution Slider ($26): This slider will provide you with useful object libraries, drag & drop slider building facility, 3D Parallax effects and so on.

Get Help From The Dedicated Support Team

If you ever stuck on anywhere, get help from the expert support team. They will try to fix your problem as soon as possible.

Course Selling with WooCommerce

If you want to sell your courses, you can do it without any hassle. All the themes of Education theme pack come with WooCommerce integration. That means you can not just only create a website but also can:

  • sell anything on your site from digital to physical products.
  • extend the functionalities using 400 add-ons
  • take payments using popular gateways like PayPal, Stripe, Bank Transfer and Checks.
  • view your top categories, products, sales, refunds, and coupons anytime.

One Click Demo Importation

The one click demo import feature is pretty useful to give your site a fulfilled appearance all at once by importing the contents related to your niche. This will help you upload your own contents conveniently on your site.

Speed & SEO Optimized

Do you have any idea how speed can play a vital role to attract and sustain visitors to your site? In case you do not know, here is a fact from Google:

“The average time it takes to fully load the average mobile landing page is 22 seconds. However, research also indicates 53% of people will leave a mobile page if it takes longer than 3 seconds to load.”

Source: https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf

You do not need to worry regarding the speed issue as all themes are well optimized and will be loaded into any device instantly.

SEO is important for any educational website, therefore your site needs to be optimized too. All the themes of WordPress education theme pack are fully SEO friendly so that your educational website rank faster and come in a good position of search result.

Powerful Admin Panel

All the themes of WordPress education theme pack ships with powerful admin panels which help you get the big picture of your website with ease. From this admin panel, not only will you be able to turn on or off a certain set of functions but be able to customize in a lot more convenient way.

Typography Control

The education theme pack comes with 1000+ google fonts which are a great thing to control the typography and make your site more legible to your visitors.

Parallax & Video Sections

Nobody likes static pages. With the Parallax effect feature, you can make your education website's pages more interactive and attractive. You can also use video sections to grab the attention of your visitors and convey your thoughts through it.

Payment Gateways

There are a total of five different payment gateways are available with WordPress education theme pack. But if you like to add more, feel free to do it.

Returning to You

Making your educational website aesthetically pleasing, engaging and informative is the most wanted factor. And this is exactly where the WordPress education theme pack comes to the rescue.

In addition to that, with the subscription feature, you will be able to manage subscriptions which is a great way to manage an educational site.

Long story short, if you are on the lookout for an educational theme then we can flat out go for this highly customizable theme pack. After all, it provides you the best education themes with power to do anything.

Grow Your WooCommerce Store Using Smart Content Marketing Strategy

Marketing is one of the most important bedrock of every modern-day business. Marketing allows us to reach a wide range of audiences.

Content marketing plan, on the other hand, provides an avenue to reach a wide range of audiences through content marketing strategies which will go a long way in helping organizations reach their full potentials.

Having a WooCommerce Store is one thing and knowing how to do content marketing for your e-commerce is another. If you currently have a WooCommerce site or planning to build one, you need to start thinking of creative ways to take your online business to the next level.

Continue reading “Grow Your WooCommerce Store Using Smart Content Marketing Strategy”

Psychological Pricing Strategy For Marketers With Magic Numbers

As an entrepreneur or marketer, you are well aware of pricing and its overall impact on sales.

A common mistake that happened by many of the marketers is forgetting about customers behavior towards pricing. Yes, people are more likely to make a decision depending on behavior and emotions.

If you only think about production cost and current market trends, you may fail to attract your desired group of customers. With today’s well-informed and self-oriented customers, rational pricing strategy doesn’t work so well.

You may listen to the term psychological pricing strategy. According to experts' opinion- it's better than rational or traditional pricing practices. But is it perfect or good enough for all sorts of products or services?

If yes, how would you apply it in a proper way? If not, what should be your ultimate pricing strategy?

In this post, we have tried to answer all your questions about pricing. You will also get a guide on best pricing practices.

Pricing, Psychology and Picking up The Right Strategy

Price is what you pay. Value is what you get. – Warren Buffett

In the above quotation, Warren Buffett describes pricing from the customers perspective. As an entrepreneur, you know that pricing is all the exchange rate you put on your products or services. You actually receive payments providing value to your customers.

So, your pricing should be focusing on value not only estimated cost or market trends. As you know, a business exists for providing value.

Psychological pricing strategy

Coming to this point, we should have a look at psychology on pricing. What is psychological pricing?

Your pricing has a certain psychological impact. As a scientific study of our minds and behavior, psychology describes that people are more likely to make a purchase decision with a bit different pricing practices.

You can encourage more people by changing a single digit or just the font size of your pricing number. People create mental measuring before going to purchase something. And they tend to think with a round figure.

When someone comes to your shop thinking that one of your product should cost $20 and you have written it $19.99, they consider it as a discount and winning condition. This is how the psychological pricing strategy works. Isn't it interesting?

So that you should plan and practice your pricing in a way that let people think of them as a winner and someone special each time they come to purchase.

And that's the reason to consider psychological pricing strategy as a priority basis.

Basic Types of Psychological Pricing

Psychological pricing strategy has a lot of types and approaches. We have described here some of them that you can apply to boost your sales. Let's get started.

Odd-Even Pricing or Charm Pricing

Psychological pricing example

In Odd-even or Charm pricing, the price is set up slightly lower than a rounded number. It creates a measurement that the product/service is tagged at the lowest possible price.

Charm Pricing encourages using pricing that ends in ‘9' and '99'.

With charm pricing, the left digit is reduced from any round figure usually by one cent. We come across this technique each day we make purchases from a super shop but don’t pay proper attention. Psychology describes that our brain processes $5.00 and $4.99 as different values.

To your brain, $4.99 is $4.00; which is cheaper than $5.00.

This kind of pricing touch the consumer mind by creating a fairly priced image whereas round-figured price looks somewhat dishonest and manipulated.

Charm pricing practices are very common these days among marketers. You can also take the advantage!

Price lining or Product Line Pricing

Businesses with an extensive product line can use this strategy. Following this strategy, you can create a price range for a particular product line. In this type, sometimes a price is temporarily decreased to easily grab the attention of customers.

Using the product lining model, you can set each product within a certain group at distinct price points. How would it facilitate you? You will be able to sell the same product charging extra money for additional features and options.

For example, a car you have developed may come in three different styles and you can price as standard, medium and higher-ending model separately. The fact is the same for your software too. Check out the below example.

Psychological pricing strategy
Apple's price lining approach

Price lining offers your customers the flexibility of choice. Also, they can make a decision with ease being focused on one single brand. And your advantages are clear. You can earn more by offering almost the same features and with the lowest marketing cost.

Multiple Unit Pricing

In this type, items are bundled together and offered as a package, like two for $500 rather than $250 per item.

Psychological pricing strategy

It creates a sense of value and thus encourages the purchase of multiple items and boost your sales volume with ease.

As a marketer, you should always keep your customer in a winning position. Multiple pricing or multiple unit pricing enables you to make the job done and keep your customer happy.

Prestige Pricing to Spread out Brand Loyalty

It's also known as premium pricing. A variation of psychological pricing is also when businesses sell products or offer services at a high price and consider it as a premium product.

Prestige pricing is the complete opposite of the odd-even or charm pricing. Prestige pricing includes making all numerical values or odd numbers into rounded figures. For example, $199.99 is converted to $200 in this pricing approach.

Psychological pricing model

You may be wondering why. According to Kuangjie Zhang and Monica Wadhwa in a 2015 study, rounded numbers ($200) are more fluently processed and encourage reliance on consumers' emotions, compared to non-rounded numbers ($199.99), which are less fluently processed, and encourage reliance on cognition.

This means that rounded figures look right because the purchase is being driven by feelings and the price is processed quickly.

You can ask that odd-even and prestige both are from psychological pricing practices and according to your description both of them are proven for getting results. So, with this clear difference how would I apply it in a proper way?

Psychological pricing strategy
Brand like Lamborghini applies prestige pricing

The answer is simple, prestige pricing is only applicable for luxury products and odd-even for consumer items. You can't apply prestige pricing for oil or onion. On the other hand, $14,999 (instead of 15,000) isn't a smart figure for any branded item.

Get Smart with Buy One Get One Free Offer

BOGOF is a strategy in which customers pay the full price for one product or service to get another for free.

The psychology that honestly works here is greed

Once a customer comes across the offer, logic gets thrown to the wind and the main focus is making a purchase to get an extra item.

Psychological pricing strategy

Being generally utilized and since most people no longer take the attraction, you should mix things up a bit by offering a deal like below.

  • Buy one and get 50% off in your next purchase.
  • Buy one, get three without no extra charge.
  • Purchase one and get four bonuses priced at $60, etc.

To completely utilize this strategy, get creative with your discount offers and don’t rely on rational practices.

Check this video out to get more pros and examples to get smart with your pricing. Nick Kolenda is the speaker here.

There are lots of psychological pricing strategies to check and utilize, we have just described some of them in this post.

Psychological Pricing Strategy: Looking to The Future

No doubt that psychological pricing will dominate the market of our pricing in upcoming days. If you want to easily grab your customers' attention and encourage them to buy your products or services, psychological pricing is the option for you.

We have described 5 easiest but effective pricing approaches that would help you get a go.

How To Increase Conversion Rate Using WordPress A/B Testing Tools

Are you looking for a reliable and authentic WordPress tool that will help you increase your conversion rate?

WordPress A/B testing tools create a breathtaking impact on your WordPress site. It will help you increase your sales and optimize your conversion rate.

WordPress split test plugins have the potential to make your website sell more. So, if you want to make more money from your site, generate traffic and create more interaction around your content; invest your time in A/B Testing Tool.

WordPress repository is bombarded with numerous split test plugins, but choosing the right one is defiantly crucial. So, for your convenience, within this article, we will enlist the best WordPress A/B Testing tools.

WordPress A/B Testing Tools: Introduction and Use Cases

How to increase conversion rate

Generally, A/B Testing is a process of comparing two options against each other. Whereas, if you look from the website view; you will be comparing two versions of your site and conclude which one helps you convert best. Thus, to achieve the best results you need to create a strategy and test elements on two identical webpages. Pick up the same features, test them against each other and check which one is the most effective one. This process will help you increase page views, increase sales, and optimize the conversion rate.

If you ask us, you can compare anything; from CTA buttons, headers, footers and sider bars, images, headings, sub-headings, color schemes, to even email marketing campaigns.

So what do you say? Ready to test your site with WordPress A/B Testing Tools?

For those of you who haven’t ever tried A/B testing tools yet; don’t worry. It’s not difficult, we will help you from scratch.

Why Do You Need A/B Testing Tools?

A/B Testing tools or plugins help you increase your conversion rate, sales, attract customers, and help drive heavy traffic. Are you wondering what’s more?

We will state it in one single statement-

You don’t need to rely on your intuition anymore. Bring in the best conversion with the customer's opinion data-driven decision. For you, a customer’s opinion matters the most.

It is the most effective, affordable, and efficient campaign you can exhibit to boost your conversion rate.

So, ready to hit the button? Continue reading…

How To Install A/B Testing Tools Using Nelio A/B Testing

Nelio A/B testing

Installing Neilo A/B Testing Plugin is very simple. We are choosing Neilo A/B Testing since it's one of the best WordPress A/B testing solutions that offer abundant features.

Neilo A/B Testing is a robust yet comprehensive testing solution that offers conversion optimization services. It has attained a 4.4-star rating and has accomplished more than 1000 active installations. It not only helps users create alternative content for their pages, posts and custom post types with a single click but also assist users with a native A/B testing solution for WordPress.

With the help of this plugin, you can test widgets, create beautiful heatmaps and click maps, test alternative themes and CSS and much more. Moreover, it's premium version offers more features.

Let’s See How You Can Install This Plugin

Go to the WordPress repository and select Nelio AB Testing. Simply install and activate the plugin. After installing the plugin, you will be entertained with the welcome message.

Nelio dashboard- How to increase conversion rate

Either start a free trial or configure your Neilo account if you have subscribed to their premium version.

You can run experiments on Neilo’s dashboard. Here you will be entertained with all the relevant information you need. Take a look.

How to increase conversion rate

You can also view the results of your experiment on its dashboard.

WordPress A/B testing tools

If you have any more questions about this plugin, solve all your queries. Nelio enjoys 245,434 downloaded WP plugins, and 7073 resolved support tickets? Isn’t this an amazing figure?

Neilo A/B testing is also known to help its customers improve their productivity and help them save time. Due to this, they have created a strong clientele with some famous companies, such as Fast Spring, Buddyboss, Petful, Team Viewer, Digital Wellness, Mammoth Digital and many more.

WP Mayor’s founder describes Neilo as follows-

Neilo A/B testing provides you with the tools you need to perform sophisticated split tests from within WordPress. Better perform sophisticated spit tests from within WordPress. Better yet, the plugin has virtually no impact on site loading times as all processing is done via a remote server. Extensive split tests can increase sales, and Neilo A/B testing makes the process easy.


Want to know some other reliable WordPress A/B Plugins? Take a look below.

Best WordPress A/B Testing Tools

Title Experiments

Title experiments

If you are looking for a plugin that will help you test your title; then Title Experiment is your ultimate choice. Title experiment is another handy WordPress A/B Split testing plugin that has attained a 4.4-star rating and enjoys more than 1000 active installations. With the help of this plugin, you can test multiple titles for a post, and different page headings. You can make a comparison and evaluate which post will get you better results with a single click.

Title experiment will not only help you increase the number of posts when a visitor views your blog, but will also help you enhance your writing skills. So, what do you think? Are you ready to install this free WordPress A/B Testing Tool? Install and enjoy.

Simple Page Tester to Increase Conversion Rate

Simple page tester

Simple Page Tester is another free WordPress plugin that helps users run a split test with ease. As its name implies, it is a simple plugin with an easy to use interface. It does not require any coding knowledge nor requires the user to edit the code. Simply follow a three-step process:

  • Go to the screen you want to apply the split test
  • Click setup spit test and make your amendments
  • Click declare winner

Simple page tester is a cache compatible, so you don’t have to worry about catching solution. Moreover, if you want to avail its full conversion tracking and statistical analysis; hook with its premium version. Install Simple Page Tester plugin and attain numerous benefits.

AB Press Optimizer to Easily Generate Traffic

AB press optimizer

AB Press Optimizer is another WordPress A/B testing plugin that helps users create numerous variations in their WordPress forms and other elements like images, posts, pages and much more.

This WordPress plugin is offering a free and premium version. With the help of this plugin, you can run unlimited experiments, test any text element on any page, post or custom post type. It is compatible with any WordPress theme and helps users embed their experiment with their simple shortcode interface.

It also allows you can also export your experiments to CSV, and test page and post titles. Most importantly, it offers an additional variation type for testing complete content blocks and images.

Want to know more about this plugin? Go to AB Press Optimizer.

WordPress Call To Action to Convert Visitors

WordPress call to action

WordPress Call To Action is renowned WordPress a/b testing solution that has attained more than 10,000 active installations. This plugin allows the user to monitor and track their conversion rates, run a/b split tests and increase their lead flow with ease.

Let’s look into some of its features:

  • It helps users create a beautiful call to action
  • Allows users to view changes on the site
  • Helps create pop-up calls to action
  • Keeps track of your conversion rate
  • Easily clone existing calls to action

Most importantly, it improves users conversion rate, offers continual optimization, runs a split test with ease and track leads an activity with WordPress leads. What else do you want!

Marketing Optimizer to Track Your Site's Performance

Marketing optimizer

Marketing Optimizer is a free and a powerful a/b testing WordPress plugin. This plugin will help you check everything from overlays, landing pages, deadlines, page layouts images buttons and much more. This WordPress plugin is offering a free call to action templates, create the testing suite, offer new free pop-up/overlay templates, and new popup overlay testing suites.

Marketing Optimizer is offering the following features:

  • It helps users track their WordPress pages automatically
  • Test pages from their page lists
  • Create WordPress page variations

Helps user test landing pages and create free landing page templates.
Most importantly, it is 100 caches compatible, create variations quickly that helps to increase conversion rate efficiently and promptly. Click if you want to learn more about this plugin’s features?

Marketing optimizer has successfully built a strong customer network. Some of the prestigious companies share good memories with marketing optimizer. Berlin and Denys- Blue Cross and Blue Shield, C’s Exteriors, Inc, High 5 Software and Danceworks.inc present their work are inspiring many others.

IT manager Martin Gregory at Danceworks, Inc states its relation with marketing optimizer in the following words:


“I was just going through my site and thinking how useful the Marketing Optimizer site is, we love the lead management tools, and our clients love the online registration forms, Marketing Optimizer has given us a hand up, made our work easier and the whole process easier for our clients.”

The A/B Testing Tools mentioned have created their reputation in the online world. They have helped users optimize conversion rate, improve sales and earn high rewards. But if you want to know more, you may look at some of the additional A/B testing tools in our next section.

Alternative A/B Testing Tools

MonsterInsights: MonsterInsights known as one of the best Google Analytic plugins for WordPress. It has an easy interface and helps users set up a Google analytics track on their site. So if you want to connect to your site with Google optimize, and integrate a free A/B testing on your site; you need MonsterInsights.

Visual website optimizer (VWO): VWO is a remarkable A/B testing solution that helps users run a simple split test, multivariate tests and also allows users to split URL tests. This plugin offers heatmaps and enables users to download reports for analyzing results.

Bonus Point: You can use weFomrs to build unlimited forms and customize them as you want and WordPress User Frontend for bringing all your backend features into your frontend to give your customers the immense user experience.

Wrapping Up on WordPress A/B Testing Tools

WordPress A/B Split Testing Tools let you compare your post titles, test your website elements and carry out a split test on your WordPress site. The plugins mentioned above are some of the best, famous, useful and efficient plugins that have helped millions.

If you have any question regarding any A/B Split Testing Tools, comment below. We will be more than happy to assist you.


This post is written by Khurram Shahzad. He is an experienced WordPress blogger. And a pro contributor at Quora and Medium.

How to Start a Forum on Your WordPress Website Using bbPress

Starting a forum for your WordPress website can bring forth more user interaction and can take your website's comment section to the next level. Moreover, you can streamline the customer service process with a dynamic discussion system by creating a massive community.

Now that we are talking about WordPress forum, there is nothing to be worried! You don't need to write a single line of code. All you have to do is to use a free plugin, bbPress. It's from the same developer of WordPress. So, rest assured about its quality.

Now let's see how the bbPress plugin helps us to create a forum or community for your site.

Here Is How You Can Create a Forum Site Using bbPress Plugin

We assume that you have your WordPress site up and running. Now consider the following steps:

Step 1: Install & Activate BBPress

Go to the WordPress Admin Dashboard > Plugins > Add New. Now search for the keyword ‘bbPress‘. Finally, click on the ‘Activate‘ button to run the plugin.

how to create a forum on WordPress

Step 2: Creating a Forum with bbPress in WordPress

When you are done with installing the plugin, bbPress, you will see a welcome screen:

Upon installing, bbPress adds three menu items at the WordPress Admin Dashboard. They are:

how to create a forum on WordPress
  • Forums
  • Topics
  • Replies

Method 1: Creating a Parent Forum with bbPress in WordPress

From the three options, select the Forum option. Then click on the “New Forum” button.

how to create a forum on WordPress

Now, you will be redirected to a new page with a number of new options. You will have to enter the forum name, forum description on this page. You should give the forum name to ‘Forum', ‘Community', “Help & Support” etc. Here we are using ‘coolVine' in this method. (We will be using Forum/Community in the next method).

You will also need to keep the status ‘Closed' so that no one can post here since this place acts as the index to the various sections of the other pages.

how to create a forum on WordPress

Now hit the ‘Publish‘ button to publish the Forum.

Method 2: Create a Forum Index Page

Go to a new page and give a suitable name. And then copy and paste the following short-code onto the page.

[bbp-forum-index]
how to create a forum on WordPress

Now hit the ‘Publish‘ button.

Note that you should use only one method so that you not create two forums at a time.

Step 3: Adding Forums to Your Main Menu

Now, it's time to add the newly created forum to your main menu. To do so, navigate to the WP Dashboard > Appearance > Menu.

For the first method, select the forums from the “Add Menu Items”, check the forum name and click on the ‘Add to Menu' button.

If you have followed the second method from above, you should go to the pages from the menu items and select the forum page that you created manually. Next, click on the “Add to Menu” button.

how to create a forum on WordPress

In either of the methods, you must click on the “Save Menu” button to save the changes.

Creating Forum Topics

Now you can create forum topic from WP Admin Dashboard > Topics > Add New Topic. This is not mandatory as users with specific roles can create forum topics from frontend themselves.

Creating Registration Pages

Now that you have created forms you will be expecting your visitors to come on this page and create topic and discuss with each other.

Unfortunately, we have not created any registration pages for our visitors and so none can create topics and post a comment.

Therefore you will have to create three pages with the shortcodes. They are:

  • Registration page
[bbp-register]
how to create a forum on WordPress
  • Login Page
[bbp-login]
how to create a forum on WordPress
  • Lost Password Page
[bbp-lost-pass]
how to create a forum on WordPress

Note: After creating each and every page never forget to save your changes.

Finally, add these pages to the main menu or the footer menu of your website.

Step 4: Turn Anyone Can Register on

Once again, navigate to the WP Admin Dashboard > Settings > General > Membership. Check the box and save changes.

how to create a forum on WordPress

Now, you are all done! Anyone can register and start discussion by creating topics themselves.

Bonus Tips: bbPress Forum Roles

Your forum users as well as yourself can have various roles. These include:

  • Keymaster: A Keymaster has the same power as the WordPress admin. A user with this role not only can create or edit his/her topics but can also edit those of others. He is also capable of creating new forums, managing tags and can change the global settings.
  • Moderator: Apart from deleting other users' forums and accessing global settings, a user with this role has all other capabilities of a Keymaster.
  • Participant: A user with this role can create topics and can comment on already created topics.
  • Spectator: This user can only view topics and comments but cannot create new topics nor can comment on any topic.
  • Blocked: A blocked user can not do anything on the forum threads.

You can assign these forum roles from WP Admin Dashboard > Users > Select a user > Forum Roles.

how to create a forum on WordPress

Frontend View of the Forum Thread

Registering as a User

To register to the forum, a user has to select the Register option.

how to create a forum on WordPress

Upon clicking the ‘Register' button, you will get your password credentials right in your email inbox. You will also need to verify your account from therein.

Loggin in as a User

Here is how a subscriber will get a login page:

how to create a forum on WordPress

Participating in the Forum

As a registered user, you will need to select the Forum/Community option:

Then select the Forum item:

how to create a forum on WordPress

Now, you will get a text editor to write your comments and take part in the forum conversation.

how to create a forum on WordPress

That's how amazingly it works.

bbPress Alternatives

In case you feel any hardship to align bbPress with your taste, there are a few more alternatives. Here are a few alternatives to bbPress you can give a try.

Final Thoughts

As you can see from above, a WordPress user can build a forum site or add this functionality to his website not in hours but in a few minutes with bbPress.

However, the default registration form of bbPress has only two fields to register your subscribers. And you may want more fields. Thus you can use the WP User Frontend for this purpose.

We hope this article will help you greatly to build your own forum site and if you add this functionality let us know your experience by dropping us a line in the comment section below. Thank you!