Growth Hacking Strategies for Startups to Ensure Desired Leads

Growth hacking or growth marketing is an experiment-driven approach to identify the most effective way to promote your brand widely. In order to keep your business always a step ahead, you have to plan something out of the box. And growth marketing can help you with that.

Entrepreneurs always aim to reach their potential consumers and increase their revenue within a short time period. Therefore, you must emphasize your marketing strategies to get quick exposure in today's business world. To establish a unique identity of your business you must come with some creative solutions.

Growth Marketing is not only about traditional marketing or promoting products and services.

Growth Marketing is all about growing your user base by doing continuous experiments, collecting reviews, improving quality and ultimate growth of the business.

You can leverage the power of Growth Hacking to reach a huge audience and increase brand awareness.

Proprietors sometimes get confused to choose the right Growth Hacking strategies to grow fast. Today we will show you 10+ proven Growth Marketing Methodologies that will worth your expenditure.

What is Growth Hacking

Growth Hacking is a comparatively new and creative marketing technique focused on growth. It is an experiment-driven tactic to get a massive growth in a short time period on a minimum budget. The term “growth hacking” was coined in 2010 by Sean Ellis, founder, and CEO of GrowthHackers.

The main objective of Growth Hacking is finding a cost-effective way to acquire a large customer base. In this methodology, all parts of your business will work together and find an effective way to generate more sale.

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You would have to mix engineering, data, design, development, marketing, and analytics in order to find the most attractive, cost-effective and quick way to grow rapidly instead of following the conventional techniques.

Who is a Growth Hacker

Who-is-a-growth-hacker

A growth marketer is someone creative and knowledgable of technology and analytics. He has a great understanding of buyers persona, market condition, design, coding, analytics along with traditional marketing approaches.

He must have the power to bring something new and effective from continuous testing and customer feedback. The growth hacker is capable to analyze the data and find out the best way for rapid company growth.

A growth hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scable growth

Sean Ellis, CEO and Founder of GrowthHackers

The growth hackers usually follow the techniques of reverse engineering, A/B testing, SEO, conversion optimization, email marketing, viral marketing, and content marketing to get huge growth in the consumer base.

And the main formula that every growth hacker uses is —
Product + Growth = Impact

growth-hacker-strategy

In short, a growth hacker is a compact package of marketer, programmer and data analyst to get maximum consumers at a lower cost within a minimal time period.

His aim is fixed on only one thing: Company Growth.

Growth Hacking Strategies vs. Digital Marketing Tactics: Get the Difference

growth-hacking vs digital marketing

There exists a fine line between Growth Marketing tactics and Digital Marketing techniques. Confusion may arise among the entrepreneurs in which one should be picked or which one is actually beneficial for them.

Actually both of them are important to boost-up your company growth.

Digital marketing often works with the already established strategy of marketing where the outcome is quite obvious and constant. On the other hand Growth Hacking involves finding something innovative by experimenting with different ideas.

The Growth marketer uses these testing data to analyze the consumer satisfaction level and come up with an improved solution to retain more consumers and make them loyal advisor. These loyal advisors will help to take the business to the next level.

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Instead of focusing only on driving traffic to a website like traditional marketing, Growth Marketing focuses on the full customer journey. From arriving on site, engage with the product or service, find a WOW moment, come back and buy again and work as a referral, Growth Hacking works in every step to influence the users.

The mindset of a Growth Marketer is the same as a scientist. They continuously test and analyze the data according to their hypothesis and don't stop before getting satisfied results.

Here, the experiments that fall down are not considered as failures, preferably its a step closer to get the desired output.

Growth hacking emphasizes more on the process rather than the outcome.

12 Best Growth Hacking Strategies Every Startup Should Follow

Every business should have a strong Growth Hacking plan to break the ground and grow the business rapidly. Here we have listed 13-proven Growth Hacking Strategies to boost your user base and drive the growth line upward.

Pre-launch

  1. Follow Your Biggest Competitors
  2. Build a Social Media Community Around Your Brand
  3. Email-marketing
  4. Leverage Adjacent Markets
  5. Offer Discounts to Beta Testers.
  6. Create a hype or follow the trend

Post-Launch

  1. Launch on Product Hunt or Similar Platforms
  2. Leverage Q&A Sites like Quora, Reddit, etc.
  3. Leverage Referral Marketing
  4. Focus on Content Marketing 
  5. Use Clients Feedback to Improve Service
  6. Work with Influencer

Let's start the discussion.

Scann Your Competitors Strategy

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You will get competitors in every industry. As a startup business owner, you should keep an eye on your competitors. To run a business successfully you have to identify your business competitors first. Then analyze their marketing plan and other strengths to make your business stand out.

Moreover, you can come out with a better approach in front of your target audience by cracking the potentiality of your competitors.

Your competitors are not only who do the same business, but also who provide the substitute or same type of products. Also with the growing usage of the internet now you may have to fight with the companies from different localities, countries, in fact, all over the world.

Though the scenario does not small anymore. You have to think deep and bring something unique to compete with the rest. In addition, you must understand the tactics and business policy of them and then offer something alluring and tempting to your consumers.

Therefore, by knowing what your rivals are up to you can develop a cost-friendly promotional strategy for your business.

Build a Social Media Community Around Your Brand

Social Media becomes a popular platform for spreading the brand voice to a huge population. Through these platforms, you can introduce your brand, interact with your audience directly, get their feedback, communicate with your industry influencer, understand your competitors and so on. As a result, it gives you an opportunity to build a community of people who holds the same views.

It's undoubtedly better to scream your voice in a crowd than space.

social-media-community

So before launching your product you can create groups or forums on different social media and promote your business. In order to do this, you can update interesting posts, create any buzz, arrange contests, broadcast ads, create and join similar groups and so on.

Email-marketing: Powerful Tool for Growth Hacking Strategies

email-marketing

Email marketing is an effective way to acquire, engage and retain users for your business. You can create a hype about your products or services even before launch by sending attractive emails to your potential audience.

At first, you have to collect an email list of your target audience with whom you want to introduce your business. Then plan something wisely based on your audience nature, age, geographical area, liking, requirements and others. In this way, you can understand your user's preference and convey your information in an appropriate way to them.

As it gives you an opportunity to communicate with people directly you should send emails at least once in a week before launch. It will create potential consumers for your business prior to your launch. Also, you can take the email marketing service of Mailchimp to make the email list and send them to users effectively.

Leverage Adjacent Markets

Often people confused the concept of adjacent marketing with white space opportunity. White space opportunity is like innovating a new market for your existing product.

Marketing Calendar 2019

The adjacent marketing, on the other hand, uses your skill and capability to create more sales in your existing channel. While you think about your business's current market, you consider the intersection of Product, Customer, and Application.

Suppose a Software COmpany produces a wide range of plug-in and add-on for WordPress. They have good community of clients. Now they can create some other relative elements like WordPress theme to serve their clients more efficiently and broaden their market. It will create potential sales growth within their skill and ability with less risk.

Giving Discounts to Beta Testers.

Offering promotional giveaways always be an outstanding marketing tactic in the business world. Also, you need to test your product's compatibility before launching it commercially.

Therefore for the beta tester, you can offer something tempting. In this way, you can convince people to use your products or services and collect real reviews from them. Later, you can utilize these reviews to improve your service quality before going widely. It will minimize the chance of customer dissatisfaction and maximize the sale.

Furthermore, it's not always easy to make people ready to use your products specially when they are already obsessed with another one. So, you have to analyze their requirements and bring out something innovative and alluring that they cant refuse.

Create a Hype or Follow The Trend

There is a high chance before you a lot of people are doing the same business and serving the people for years. So, it's not possible to drag all their clients towards you overnight.

You must create curiosity among your target audience first. This also goes the same if you bring something totally new, nobody does before. In that case, you also create an interest among the people for your products or services.

Its a comparatively easy yet productive way to promote your business. However, you must think something outstanding to draw the attention of your audience. It should be innovative and capable to allure your target audience at the same time.

Launch on Product Hunt or Similar Platforms

product-hunt

Product Hunt is a trustworthy and popular site to share and discover new products. By promoting your business on Product Hunt you can manage 10,000+ web visits per week.

Big shot, Right!

Well, if you want to get introduced with huge traffic and make public exposure overnight this type of platform will be the right choice. But its not a piece of cake to get featured on Product Hunt or this type of other platforms. You have to find someone who has already submitted a similar product on Product Hunt. Then, you have to convince him/her to submit your business on the platform.

However, it may seem a little bit complicated to you but expose your business to the global audience it is the best way.

Leverage Q&A Sites like Quora, Reddit, etc.

Now, to promote your business on social media and get interacted with the audience about your products or services become so common. Undoubtedly it's an effective way to go close to the mass people. But the excessive use of social media marketing for businesses creates a hole in the consumer's mind. They often get confused and can't decide in the crowd of massive advertisements.

In this circumstance, sites like Quora and Reddit can help you out to introduce your business in an innovative way. You can search for the queries related to your business and join the conversation. Make sure that your product is capable to serve their demand. In addition, you can explain broadly how your products will meet their needs.

On the other hand, Reddit will allow you to expand your network in your desired community. It's a big chance to get connected with your audience where you can introduce your business globally.

Leverage Referral Marketing

growth-hacking-strategies

We usually love to get reviews from our family and friends. You can adopt this mentality to elevate your promotional activities Therefore, you have to make people convinced to use your products and scream the reviews to others.

Use your clients as your referral. In order to do this, you can offer some discount coupons or anything beneficial for them. Big companies like Dropbox, Airbnb, Uber all of them use referral marketing to promote their services.

As it's like a chain reaction and also trustworthy, it can bag you huge traffic for your business dramatically.

Focus on Content Marketing 

growth-hacking-strategies

Content marketing is a strategic marketing approach involved with creating and distributing informative, relevant, and consistent content to attract, interact and retain a specific group of people. Content can be a piece of article, image, infographic, audio or video to create profitable customer action.

The CMI says content is one of the most effective ways to promote a business. Almost half of all marketers plan to use content to reach their customers.

You can increase your brand awareness, leads, and conversion rate by designing useful and valuable contents for your clients.

At first, you have to analyze your buyer persona and then develop your content team strategy according to their preference. Always try to keep your content straight, simple, attractive and beneficial for your audience.

Use Clients Feedback to Improve Service

If you can tap into what hooks your audience you will get a flood of appreciation for your products or services. In order to improve the quality of your product, it is the best way to get reviews from real users.

You can conduct events, online contests, google forms, surveys to get the thoughts of your clients over your services. Later, it will lead you to generate next business strategies to acquire and retain more users.

Moreover, it will help you to build up a sustained relationship with your customers.

Work with Influencer

Influencer Marketing can increase brand authenticity to build trust among the users. That is the reason global brands like Adidas and Colgate-Palmolive have been using this marketing tactic for years and working with many social influencers accordingly.

According to a Linqia study, 86% of marketers have used this methodology to grow their business, and 94% of them found it effective.

You can work with influencers who have huge fan followers from your target audience. They will promote your business to those people online or offline. Marketers from all industries are working with influencers to boost their social activities on Facebook, Twitter, Instagram, YouTube, and other social platforms.

For local exposure of your brand, you can enroll with local celebrities who will throw your brand voice broadly.

There are so many alternate ways to expand your business largely. Here, we mentioned the 12-best potent tools for your brand exposure.

Live Growth Hacking Examples That will Make You Amazed

There are a lot of well-known companies who have used the Growth Hack Marketing strategy to drive incredible growth.

DROPBOX: Dropbox offered extra storage space to customers who referred them, giving their customers an incentive to complete tasks on Dropbox, offering existing users more free space for linking their Dropbox account to Twitter and Facebook. They have now more than 500 million users.

PAYPAL: They offered 10$ for each customer sending an invitation to a new user and he/she accepted that. The new user also received the same amount as a welcome bonus. This company increased its business by 7% to 10% daily and gained 5 million users by 2000.

REDDIT: The owner created an illusion of being popular and populated by uploading huge content under fake user accounts.

FACEBOOK: They planned to encourage users to add their contacts and send emails to those contacts if they were mentioned or tagged on any Facebook post. Now, they have more than 2 billion users worldwide.

DOLLAR SHAVE CLUB: They used the video marketing strategy to promote its new service of sending people new razor blades monthly for just $1. The video got viral and become popular overnight. The video has more than 25 million views until today.

Hence, you will find so many examples like these on the web.

You can follow the proven Growth Hacking strategies cracked by well-known global companies or bring something out of the box by analyzing your user perspective.

Final Verdict

For reaching out to a huge audience and increase your brand value you would plan for strong Growth Hacking Strategies. Especially entrepreneurs should emphasize on growth marketing to introduce their products or services widely.

The Growth Hacking Strategies we have discussed above will help you to expand your business within a short time period. You can leverage the power of growth marketing to upward your profit margin and amplify user experience.

Furthermore, we live in this digital world technology makes us handful with productive tools that are helpful for any startups. Hence now it becomes easy to develop any strategy, analyze the data, getting feedback and implement them accordingly.

Productivity Hacks & Tools For Startups in 2020

Every day at the end of working hours do you think what are some of the things you could have done more efficiently?

Especially for all the startups, there is no other option than to work hard with the limited amount of time and resource you get. But still, it's not enough. Luckily for you, it has never been easier to implement productivity hacks to be more efficient than now.

As technology is progressing at a faster rate than ever, productivity statistics are reaching an all-time high.

People are getting more work done with faster processing speed, faster communication, faster task management process, etc.

Riding this wave is one of the best decisions you can make for your work in terms of productivity.

Introducing Productivity Hacks

Hack (or life-hacking) refers to any trick, shortcut, skill, or novelty method that increases productivity and efficiency, in all walks of life.

So it is clear that hacks are something that is not bound to a specific area.

As a startup founder or even as an employee you can implement some productive hacks that will leave you -feeling like you have actually accomplished something each day!

Productivity hacks for startups

Use A Tool To Map Out All Your Tasks

Tools are something that makes everything better.

Did it ever occur to you- ‘How do all the biggest companies in the world keep everything in check?.‘ They use tools that organize everything in a more manageable way for the higher-ups.

Popular project management tools examples include-

We suggest XMind as it is completely free to get started on and is an open-source solution.

XMind for productivity hacks

Remove The Chances of Interruption

This one is really important. Distraction can break the flow of productivity that you get started really quickly. A useful hack you can do is to turn off notification from all your devices.

So that you will be able to do focused work.

Another great technique you can try out is the Pomodoro technique.

Promodoro Technique is a time management technique to help individual focus more on a single task for a certain amount of time. 

Francesco Cirillo, a widely popular time management expert is the founding father of this. You can learn more about the Pomodoro technique from here.

Adopt A Project Management Tool

Trello is a popular tool that can help any company's current on-going projects, things that need to be discussed, strategy plans and so on.

And it has never been so much organized. Though there are also other project management tools out there based on the Kanban process very few offer the simplicity that Trello offers.

The best part is that it is completely free to use. Some other tools you should consider using

  • 10,000 ft – a great tool for visual collaboration between your team members
  • Podio – extremely useful for all the complex project management in your startup

Don't forget to try out something you like from here. If you are a WordPress lover, we can guarantee you will love WP Project Manager.

With over 194,734 downloads, it's one of the leading team and project management tools in the WordPress industry. You can get all your project-related solutions at unbelievably 70% less cost. Have a quick look to WP Project Manager's features.

Basic features of WP Project Manager

Automate The Things You Repeatedly Do

Automation! The blessing of the internet era. That too for FREE.

On the other hand, inefficiency really is the black plague for your organization. It increases the cost of your organization, wastes your valuable time, reduces the quality of your product, and the most important of all damages the morale of your team members.

Inefiiciency can cost your organization as much as 20 to 30 percent of the annual revenue.

Start using popular internet automation tools like-

Productivity hacks by Zapier

etc to avoid those disasters. You can automate simple tasks using these platforms that you do repeatedly regularly.

So that they don't take you away from the time you could have been productive.

Use automated social media publishing platforms like-

to schedule all your social media content for the upcoming days.

Another great trick you can implement is automating your mundane email tasks. Use Gmail extensions like

  • Mixmax – Allows you to schedule your emails so it will send at a later date
  • Followup.cc – Really useful for keeping track of email follow-ups

Prioritize The Most Important Tasks

Not all tasks are created equal. Some tasks deserve the most attention from you, others not so much.

A simple routine you can follow as a part of productivity hacks is-

  • Take a pen & paper or any digital note-taking application whichever you prefer to write down all your tasks
  • Prioritize according to the urgency
  • Ask around to see if the metric you set is correct
  • Prioritize accordingly

You have to always be flexible & adaptable when sequencing the tasks according to what needs to be done now & what later.

On That Point, Use A Digital Note-Taking App

Yes, we know! People still like the idea of writing down things.

But that doesn't take away the fact that with pen & paper you won't be able to get all the modern facilities you get with a digital note-taking app.

It is much faster to write on plus you don't have to worry about grammar and other things (with autocorrect).

And the best thing about it is cross-platform and all your notes will be saved in the cloud so you won't have to ever worry about losing them.

Popular note-taking applications out there include Evernote, Microsoft OneNote, Google Keep, Apple Notes, Dropbox paper, etc.

Get started with anyone of this and test it. Don't settle until you find the right one that suits your needs.

P.S If you don't like the idea digital notes and feel comfortable with the traditional paper then that's the best choice for you.

Communicate Faster, More Effectively Among Teammates

Another communication platform that people all around the globe use is Slack. It is free to use, cross-platform supported (macOS, iOS, Android), comes with support for 10 integrations.

All our company communication is handled using Slack and it doesn't get any more effective than this.

Though there are other solutions like Google HangoutsFleep, Microsoft Teams, etc very few solutions are as resourceful as Slack.

But that doesn't mean it will work for you the same it does for us. Try other ones and see if they fit your need better than Slack.

Slack for productivity hacks

Use Cloud-Based Softwares To Store Everything And Access It Anytime

Even to this the startup founders and their employees are not taking the full advantage of a cloud storage option that can be had for free.

It eliminates the need to carry your files everywhere you go. You will be to access them no matter what device you are using. As it syncs with your storage account, not your device.

If you are not ready to invest in having a cloud storage solution there are many options out there that lets you get started for free with very reasonable storage space.

Popular free cloud storage providers like-

  • Mega: offers 50gb for free when you sign up
  • Dropbox: Starts at 2gb but you can increase that by inviting people to start using DropBox
  • Box: Tailored to business users. In the beginning, you get 10gb space for free
  • Google Drive: Best all-rounder cloud storage option. It is the one we use.
  • One Drive: Microsoft's offering in the cloud storage business. Integrates really well with Windows.
Cloud storage providers

Start Your Day With Quick Hacks

The morning shows a glimpse of how your whole day will look like.

Some of the most prolific entrepreneurs & CEOs have a morning ritual that they stick with every day. Whether it's checking and decluttering emails or just meditating you have to find out what works best for you.

Elon Musk, CEO of Tesla, SpaceX, Neuralink, starts his day at 7 a.m. by addressing all the critical emails in his inbox*.

Having a proper morning routine that works for you will make sure that you are focused & productive for the rest of your working day. It eases up the tension you might have later that day by having the thought that you achieved something even in the first hour.

Monitor Everything, Tweak What's Needed

On the greatest blessing of tech in the 21st century is the ability to track certain data sets that were not simply possible before.

Using tools like Google Analytics, Facebook Analytics, etc marketers are now even able to track even what type of card customers use when purchasing a product.

So you can see all the details of your revenue and concentrate on the things that need more attention than others.

Not just in marketing but also in your workplace you can use tools like Time Doctor, Rescue Time and so on to get a report on, what tasks take how much time and how you can better manage them.

Check out our WP Project Manager Time Tracker extension, which lets you track how much time it takes to complete your project including time spent on each task.

Delegate Certain Tasks

WP Project Manager for productivity hacks
WP Project Manager

You can't do everything on the limited amount of time that you get in a day. Productivity hacks are all about managing tasks and distributing them accordingly.

The reason you have a team is so you can delegate certain tasks to those who hold expertise in that area, which is gonna save time in the long run. For this, you need to have a good understanding of what your team members are good at and what they lack.

Delegate tasks that relate to accounting to people who are good with numbers so it doesn't take up your time.

This will help you to concentrate on the things that really need your attention.

Read Books, More Importantly, Productivity Books

Get in the habit of reading books. It is a source of unlimited inspirations that you can use in your own life.

Also, it declutters your thought process to make it more in-line with the road which leads to achieving your goals in the long term. One great source of book list is Amazon's best-seller section.

You will be able to find the best books on productivity and self-help rated by the users themselves. Configure your time so you can read even some portion of a book each day.

It has also been proven that reading books can help you to

reduce stress, improve memory, have a stronger analytical capability, improve focus & concentration

Tell Us What You Think

We tried to cover the things that we think is gonna bring the most value to you.

The list goes on when you start finding all the productivity hacks you can and implement in your day to day entrepreneurial life.

If you think we missed something feel free to let us know. We would love to add them to this list and in our organizational lives.

How To Scale A Marketplace For Growth: Key Strategies You Need to Know

As we all know, it is quite a challenge and indeed takes a lot of effort to build a marketplace. But the real challenge awaits still after that. That is – to scale that marketplace. Scaling means choosing the right plan to allocate and optimize the resources properly to grow the business. Scaling is your marketplace strategies. In order to experience a long-lasting success, there is no alternative for it.

In this post, we'll be talking about some effective and interesting approaches to scale a marketplace. Continue reading “How To Scale A Marketplace For Growth: Key Strategies You Need to Know”