The Ultimate Guide To Build An Effective eCommerce Marketplace

Are you thinking to start your own eCommerce marketplace? Or are you scared to face the challenges of building a marketplace from scratch?

If you are thinking but scared and distressed at the same time; you need a plan. You need a guide that would help you, assist you to face all the challenges with the courage, hard work and determination. Moreover, you need a plan that would back up your strength and help you create a bang in the online market.

Are you looking for that support?

This ultimate guide will help you surpass every challenge, every obstacle you encounter during your journey to build an effective marketplace.

So don’t worry, if you want to turn your idea into reality this guide will help you.

Table of Contents

  • eCommerce Marketplace
  • Types of marketplace you can build
  • Is building an eCommerce marketplace so difficult?
  • Why have many marketplaces failed?
  • What should you need for running a marketplace?
  • What is the best solution for E-commerce?
  • Tips for your marketing
  • Final thoughts

eCommerce Marketplace and The Way it Serves

An eCommerce marketplace is a website that offers an e-commerce solution. It is due to the online market place that you enhance your shopping experience. But, remember, the marketplace operator, the caretaker of the site may not own the goods and services available, but they only present other peoples inventory to carry out a transaction.

Sites like eBay and Amazon are the best examples of popular online marketplaces.

Whereas, on the other hand online stores focuses on simple e-commerce solution where the owner of the website primarily focuses on its own products or services. Therefore, to become a successful online store owner he would try harder to sell the products and services, since it’s his own offerings. Therefore, he would make all efforts to create and customize home page, category page, product page, description, image, price and add to cart options.

An eCommerce Marketplace offers a wide range of products and services from which a customer can choose. Some online marketplaces offer general shopping experiences while other caters to a specific niche, like electronics, clothing, furniture or any other. Some of the best sites providing prestigious online marketplace experience is becoming the fastest growing sites in the world. They are providing excellent customer experience, a wide range of products and services, which is saving their time, cost, effort, and hassle.

Did you ever come across an online marketplace? We have! We are sure you would have encountered the shopping experience too.

Types of Marketplace You Can Build for Your Business

Now, let's see the three different types of marketplaces.

Vertical Marketplace

Vertical marketplace offers a kind of product but from various sources. They focus on a specific niche and thus provide great depth of the products and services to create a great experience. TrueFacet is one such example; they sell jewelry and related products by attaching a VIN to every single jewelry item.

Thereby, adding value and authenticity to the product. is another vertical marketplace example for the education industry. It covers all the education courses from kindergarten to adult schooling.

Horizontal Marketplace

Horizontal marketplace sells products of various types, but they share a single characteristic. One set example could be Poshmark; they sell a wide variety of clothes from different brands but only women dresses.

So women, who don’t want to or don’t have the time to download individual retailers, they opt for Poshmark; Multiple retailers at one stop.

Global Marketplace

Global marketplace sells everything; a wide variety of products from a different niche in different industries. On best example is eBay. You can look for anything, of any type at one place. It offers you a wide variety of choice and extended inventory. A global marketplace is an efficient marketplace is the best platform for buyers and sellers; since they are spread across long distances.

So, if you are planning to expand your business by creating an eCommerce marketplace for your company for a single brand of a single type; then you need a vertical marketplace. However, if you are planning to build a marketplace like eBay, or amazon that focuses on a wide range of products from different industries then you need a global marketplace.

Free Multivendor Marketplace Plugin for WordPress

Is Building an eCommerce Marketplace so Difficult?

Building a marketplace startup, Strategizing a marketplace and turning that idea into a reality is definitely a crucial task. Are you a newbie and you don’t know what to do, where to start and how to get things working? Then, building a marketplace from scratch seems a hassle for you. Being an entrepreneur, you have to look into so many factors; you need to strategize, the right strategy for your business.

If you want your business to succeed in the online world. You need a perfect platform; which works like magic. You want to earn high rewards in the form of sales, revenues, profits. But achieving all this is a piece of cake or like moving a mountain?

Let’s see some

Reasons Why Marketplace Seems Difficult For Many:

  • Building a marketplace startup
  • Attracting that first customer
  • Generating traffic
  • free multivendor marketplace
  • Create an effective online selling environment
  • Managing the inner workings to create an effective, efficient and individual marketplace
  • Establishing trust
  • Maintaining reliable and authentic logistics
  • Saas marketplace platform
  • Marketplace requirements for success; Adapting to those massive financial costs, maintenance costs and other expenses.
  • Providing effecting and effective service delivery
  • Providing personalized services

Most importantly, marketplace functionality is about customer expectations. So, satisfying those millions of customers is not just the essence. Instead, delighting them is what you should focus on; do something that is beyond their expectations. Overcoming the needs and demands of the customer by providing them their products and services is done by all. Think out if the box, and do something that will surprise them.

Now, do you think it is challenging to build an individual marketplace? We don't think so! Follow the guideline to easily create your own multi-vendor marketplace and how to customize it for your users.

Why have Many Marketplaces Failed?

Running a marketplace is earning a reputation as ‘the fastest and greatest winning platform, but the question arises; have all been successful in obtaining millions of dollars? No! not at all. If eBay, Airbnb, Etsy, or Fiverr are successfully operating, many have failed drastically too.

Want to know the reasons of their failure? Have a look.

  • They failed to Choose the right brand name
  • They did not keep a track on their customer's demand
  • Fail to comply with risk management
  • Unsuccessful to generate a competitive edge
  • Not capturing brand equity
  • Over-regulating their customers
  • Focusing on quantity over quality
  • Not choosing a competitive pricing strategy

These are some of the best mistakes newbie entrepreneurs made while building an e-commerce business. Learn from their mistakes and avoid making these mistakes.

What Should You Need for Running A Marketplace?

Since now you are all equipped with all the knowledge, Let’s look into some the things you need before you start building a marketplace from scratch

Let’s start from the scratch…

You need four basic things you need before you step into building a marketplace startup. They are marketplace requirements for success.

Business Model

Every business stands on certain fundamentals that are base of your business success. So, before you carry out your workings, make sure you know what you are doing. Determine your business model with care. This world is bombarded with online businesses; millions of e-commerce entrepreneurs are offering a wide variety of services.

But only some earn. So get with a unique idea that would click. Keep your customers in mind. A unique concept, a valid business model that would add value to your success, is your essential requirement.

Customer Base

You must have heard “Customers Come First.” “Give Preference To The Needs And Wants Of Your Customers.” “Your Customers Are The Goal Of Success.”
For me, this is absolutely right, prefer your customers. Thus, carry out vigorous research to determine your customers. Build a customer base; determine their likes, dislikes, their preferences. Once you have entailed all the details about your customer, you can easily reach your customer. Most importantly, you will convert your visitors into your loyal customers. Your customers will become your brand ambassadors by creating a good word of mouth.

Effective E-commerce Platform

There are varieties of e-commerce platforms available, choosing the right one is crucial yet important. So, before you decided any, consider the following things in mind:

  • A popular e-commerce platform that offers Reliable, authentic Content management system
  • Offers growth through upgrades
  • Variety of third-party tools
  • Easy usability
  • Customization services
  • Unlimited supply of extensions
  • Web tools that will help you empower your store

Have you chosen an e-commerce platform? Does your e-commerce platform entail these characteristics? Be Vigilant in selecting the right one.

Web Development

You just don’t need an attractive website, but you need a useful site with good loading speed. Remember! If a site takes more than 3 sec to load you have lost a customer.

Do you want to keep losing customers? Retain them; maintain your sites’ performance level.

If you don’t have the expertise to develop a website that sells then hire some. Once you have catered to all these details, bring it on and rock the online market with your amazing high-end eCommerce marketplace functionality.

It’s time to rock & roll!

What is The Best Solution for E-commerce Business?

If your business requires an e-commerce platform then you must be choosing the best e-commerce content management system too. You must be fully aware that CMS is a vital element for all businesses. They are not only helping businesses design and manage their website but also help them in making it more engaging. Whereas, selecting the best CMS platform is a crucial and complex task.

So, let me wind up this tail in three simple things; if you are looking for an e-commerce business solution, you need the best CMS platform. Moreover, if you are looking for an effective CMS platform the following three are the best options available:


WordPress for business

WordPress is one of the best solutions for e-commerce business since it offers the best content management system. It is ruling the market due to its innovations, effective strategy and market share. It is not only popular among the online world but is the most excellent e-commerce solutions.
Build a marketplace with WordPress with some of the known reasons:

  • It is not providing e-commerce solutions but allows you to have overall control over your site.
  • You are your own boss; create your own unique content, set an original portfolio and enjoy unlimited benefits.
  • Avail its plugins, tools, themes, integration and wide variety of services
  • The most compatible interface in the online market

WordPress is free, but you may avail their competitive and cheap premium services. With easy to use set up and friendly interface, WordPress sounds the best option, but remember there are various others as well.

So, before you look into it, let’s check my other two options…

WooCommerce- Best Solution for WordPress eCommerce

If you are talking about WordPress, you must be fully aware of WooComerce too. WordPress is gaining popularity due to WooCommerce services; it is a free toolkit for your WordPress site.

Woocommerce- eCommerce marketplace

In short, WooCommerce and WordPress come side by side. Let’s look into some reasons why WooComerce is the best platform for E-commerce and the best toolkit of WordPress:

Highly flexible: Since it is capable of selling downloads, physical products, virtual products, subscriptions and much much more.

Easy categorization of services

You can easily categorize your products and services and attach a sale price to its Customized services: It offers you a wide range of customization options for your storefront. Its storefront offers a variety of free and paid options. So, if you are looking for some awesome, awe-inspiring designs, templates, themes or extensions; WooCommerce is your right choice.

E-commerce Services

Its e-commerce services are just rocking! Let’s see in detail:

  • Uses a wide variety of payment gateways, such as; cheque payments, cash on delivery, direct bank transfer, credit card payment and simple payment.
  • Offers it’s customers a wide range of preset currencies and built0in geo-location support
  • Not only controls the checkout process but secures it with security certificates.
  • Offers drag and drop payment process
  • Uses AJAX; to minimize the reloading time when a customer edits its cart by adding or removing a product.

Marketing and SEO Services

WooComerce is known as the best platforms for SEO practices. It will help you drive traffic to your site, help you with a product review, coupons and much much more. Moreover, it is also offering a wide range of marketing and SEO service plugins: social media integration, follow up emails, wish lists, live sales feed, smart coupons, cart notices, etc.

The WooCommerce platform will not only help you develop and enhance your online store, but it will help you achieve a large customer base. Apart from the mentioned above features, it is also offering web hosting and storage management solutions. So, what are you waiting for?

Let's look into my third option

Dokan- One of the Best Multivendor Marketplace Builders

Dokan- online marketplace

So if you are relying on WordPress and then WooCommerce, then you must avail Dokan e-commerce solution. They are offering a complete multivendor e-commerce solution for WordPress. So, if you are a newbie, rely on WordPress and WooCommerce, you have stopped at the right place. Dokan designs and interface are made for newbies like you. It's automatic, it’s magical.

Let’s see some of the reasons Dokan is just right for you:

  • Super intuitive designs and simple interface
  • Compatible with Woo themes
  • Best storefront
  • Most trending marketplace designs
  • Everything is managed by vendors
  • Offers flexible commission rates and automatic revenue split for sellers.
  • Reliable, authentic and skilled customer support
  • Attract visitors and drive massive traffic to your site

Dokan is a free multi-vendor marketplace that offers free themes option. So, if you want to start straight away, you have got all. Create something like eBay, win your customers and become successful. Live your dreams and become a famous owner of your own multivendor marketplace in the niche of time.

Tips for Your Marketing

Following the above steps will help you create a BANG in the online market. You have made it! You must be now worrying about fierce competition!
Yes! You need to worry about them.

They are your rivals; you need an effective marketing strategy that will help you drive them out of the market. Let me help you out of this dungeon too.

  • Focus on content marketing strategy
  • Create an automatic email generated campaign
  • Social media marketing is a must
  • Don’t forget contextual marketing
  • Focus on social networks
  • Reach out to your customers
  • Offer bonus, rewards, discounts, and promotions
  • Create a responsive interface for tablets and smartphones.
  • Adding a live chat option
  • Use opt-in pop-up offers

Final Thoughts

We hope that this guide will help you build an active eCommerce marketplace as you desire for. This guide was made while keeping in mind those entrepreneurs and founders who face challenges of the online world. If you are planning to build a marketplace like eBay, Shopify or any other, don’t think. You are equipped with the right knowledge, just head off to the direction and turn your idea into a dream.

This post is written by Khurram Shahzad. He is an experienced WordPress blogger. And a pro contributor at Quora and EzineArticles.

Best Free WooCommerce Plugins for Building Your Store

Are you unhappy with the performance and ROI of your online shop? Don't get frustrated you are in the right place. In this article, we recommend you some awesome solutions to your problems. We also suggest you some best WooCommerce Plugins which are free. With our suggested tips, you can make an incredible online store. Continue reading “Best Free WooCommerce Plugins for Building Your Store”

Effective Ways To Promote WooCommerce Store Products

A store without its product promotion is like a boat without its brattice. It won't take you anywhere. It will be like roaming around in the middle of the sea without knowing where it is going. In today's business-friendly world, it comes as no surprise that promoting your store products needs proper care and look out. As it directly relates to the sales status of those products. And if you own a WooCommerce store, there are certain ways by which you can effectively promote your WooCommerce products.

With the increasing growth of technology, promoting your store via social or other electronic platforms is something you can never ignore.

So here are some pointers. It will certainly help you promote your WooCommerce store products effectively to ensure your business growth and proper return on investment.

So what can you do to Promote your WooCommerce Store Products?

Here are the answers:-

Email & Newsletter

Not just for promoting your WooCommerce products, Email and Newsletter is still the most effective ways to promote any types of products online or offline. For email & newsletter promotion, your call to action plays an important role. If your CTA is strong and you are following up with your customer in right way & time, then you can expect to have some great return from such promotions.

Email Marketing Benefits For Small Medium Businesses

But it is also important to know when is the right time pitch in your customer through emails & newsletter with your WooCommerce products. For that always make sure to send your customers only with relevant offers based on their buying habits or interest. Sending off too many blind offers may irritate your subscribers and you may see a good number of customer unsubscribing from your Email/Newsletter list. Here is a step by step WooCommerce tutorial for promoting your product via email.

Running Campaigns & Contest

Hosting a number of new promotional campaigns or interesting contest for your customers helps get brand awareness quicker. So whenever you have new or less popular products in your store, try to make your customer aware of them by running discounts campaigns. This will make the customer interested, allowing them to know about the specialty of that product.

Several engrossing contests related to your new product will also generate a tremendous amount of curiosity among your customers about that product. So finding out the most gripping contest to run in your store can prove to be really helpful in promoting your targetted WooCommerce products.

Social Media Outreach

With people spending most of their time on social networking sites, the method of promoting your products through social media is given most emphasis on these days. Hence promoting your WooCommerce products through Facebook, Twitter etc is currently one of the best ways to reach out to your target audience nowadays.

In order to promote products, it is compulsory for every WooCommerce store owner to have accounts in all social media. And it is essential that they post the same promotional content through all their social channel at the same time.

Offering Coupons

Apart from promoting your product through social media, stores offering coupons, holiday voucher, gift card etc is another effective way by which they can publicize the WooCommerce products.

Always keep a note of the special occasions or festivals like Christmas, Thanks Giving etc. Always offer coupons or gift voucher to your customers on all of those occasions. It will make your customer realize, the importance your store gives to all the special occasions of holiday seasons in the process of silently promoting store products and raising brand awareness.

User-Generated Content Campaign

Content created by users is another very popular way of promoting the online products. People getting what they see is indeed an effectual way to gain the trust of the customers. So, therefore, promoting your WooCommerce products being shown and tried out by real people at some real relevant situations will entice customers to look into the product in a more trustful manner.

The user-generated campaign enables you to form a community. And it connects buyers from all around the world keeping the store as a middleman. As it said to be a better way than most traditional advertising, so it can be easily termed as one of the best ways to promote WooCommerce products on social channels.

Promote Through Engaging Product Videos

74% of all internet traffic is video

We all enjoy watching youtube videos, don't we?  And now with the rise in video traffic each year, it is also no surprise that we are getting more reliant on visual content. And whenever we watch videos, you get to watch short ads at the start, middle or end of that video. So if you can create some appealing video for your audience then, promoting through such videos will be great to promote your WooCommerce products.

90% of customers say, product videos helps them make buying decisions

A product video is an innovative way of engaging with your clients. Now you can present product reviews, guide users with tutorials or give your customer a sneak peak of your WooCommerce store products. Such product video allows you to share your voice, creates brand awareness helping in strengthening the relationship with your customers.

Bonus Tips

Now if you are looking to retarget your customer based on their likes and interest in your WooCommerce store through Facebook, Twitter, Google+ to boost up your WooCommerce store sales then you may want to try out the unique and free WooCommerce Conversion Tracking plugin.

woocommerce conversion tracking plugin

WooCommerce Conversion Tracking plugin will easily retarget your store visitor and help you plan a remarketing campaign. It sends user-triggered events from your WooCommerce store to your chosen ads platform. This lets you create better-retargeting campaigns through those social channels.

Get WooCommerce Conversion Tracking Now →

What's More?

With the internet at everyone's fingertips, people are well aware of buying the right products for them. Customers are already smart these days in making their own decision of buying any products and you don't need to tell them what to buy. If you think you can make a sale by telling your customer what to buy, then you are wrong. Being pushy will only drive your potential customers away.

So the best trick is to promote & present your WooCommerce products in the best way possible as mentioned above and then you let your customer decide whether to buy those products or not. Always make sure that the promotion of your WooCommerce products doesn't seem like a forceful ploy to sell them.

It is highly essential to apply out of the box strategy when it comes to promoting your WooCommerce products. Try to bring in innovative ways to present your products through email & newsletters. Make sure the content in them are presented with catchy phrases to your customer.

Run product promotional campaigns or several interesting contests to generate hype around your WooCommerce products. Create creative product videos to show off your products and its specialties. Try to make your product content as user-generated content as possible to highlight your product as more real lifelike.

And last but not the least, use the social platform like Facebook, Twitter, Instagram etc wisely to reach out to your permanent or potential customers. Get them engaged and fascinated with your WooCommerce products. Build trust and develop a healthy seller-customer relationship to get them involved with your brand. This will help generate great selling results bringing in your desired ROI.

5 Things To Look For Before Starting A WooCommerce Multi Vendor Store

Back in early 2010's, it was quite difficult to find a plugin that would fulfill all your multivendor marketplace needs. With the booming market of e-commerce multivendor store, there are a lot of things that have changed the face of online selling in the past few years.

Worldwide an online marketplace is a profitable business option that everyone likes to cash in with nowadays. Statistics says with the growing popularity, by 2020 it will conquer almost 40% of the online retail market that is backed by vendors & an uncountable number of visitors.

So are you also planning to launch your very own multivendor marketplace in WordPress? If you are then it is probably the best time to do so.

Continue reading “5 Things To Look For Before Starting A WooCommerce Multi Vendor Store”

Track Facebook Pixel Conversion on Your WooCommerce Store

If you are doing online business, you already know how significant Facebook Advertising is. And if you don't know, then you are missing something very important!

So, how do you make the best use of Facebook Ads?

The answer is very simple – run some ads on Facebook, right?

Well, trust me, my friend! It's not that easy.

Running or creating ads is easy, but the main thing that brings success is targeting the right people.

In today's blog, we will show you how you can target the right people for your WooCommerce store on Facebook.

Continue reading “Track Facebook Pixel Conversion on Your WooCommerce Store”

Free WooCommerce Conversion Tracking Plugin For Your Store

For a WooCommerce store owner, it's highly unlikely to progress without having data on his web traffic and conversions. Conversion data are the determining factor in making a site progress.

So here's a dilemma:

A small business aspirant has just opened up a WooCommerce Store for a highly-demanded novel segment, athletic footwear users. He is getting scores of visitors signing up from his local-hood, the site is multilingual, and the products offered are superb. Everything's fine and dandy at the start.

After running his site for a couple of months, he realizes from web analytics services, such as, Google Analytics, that his most crucial pages are not attracting visitors as they should, sales have stalled, and he is not effectively targeting the right customer segments. He also wants to target potential customers through his existing Facebook and Twitter pages from where he derives most of his customers. But he has no medium to do this.

What's the best solution for him?

He understands to be able to overcome this he needs to pass conversion data from his WooCommerce store to the right channels where he can run paid ad campaigns to bring in more people to his site.

Getting a hand on these specific numbers will help him in 2 important ways:

  1. Understand his visitors better, and
  2. Run effective campaigns.

To be able to do this the store owner needs to retarget visitors through the channels that work for him in order to promote his business to the right people.

This he can do simply using a FREE plugin!

The WooCommerce Conversion Tracking plugin for WordPress sends user-triggered events from your WooCommerce store to your chosen ads platform. This lets you create better retargeting campaigns through those channels.

It's straightforward and undemanding. A piece of cake!

Why Would You Need WooCommerce Conversion Tracking

Marketing and Ad campaigns are very important for any eCommerce business. You can collect adequate and important user behavioural data and send it to different Ad platforms like Facebook, Twitter, Adwords, Perfect Audience etc.

Using this data, you can prepare better advertising strategy for these ad platforms. You will need Pixel ID for sending data. But adding Pixel ID is a very complex process for non-technical people like store owners or business managers. WooCommerce Conversion Tracking Free allows you to insert Pixel/Account ID for Facebook, Twitter, Google Adwords easily without any coding. Besides that, you get the following benefits while using WooCommerce Conversion Tracking.

Reach and Interact with the Right People

You can find new potential customers by targeting and reaching people who have performed certain activities on your WooCommerce store i.e. visited your products, added them to cart, signed up on your store, added products to wishlist etc. Reaching such people opens a new opportunity for your store.

The following screenshot shows the Advanced Matching feature of Facebook Ad Platform. If you can feed Facebook with parameters like email, phone, city etc. of your users who have performed specific actions on your WooCommerce store, you can create better ads with targeting those specific people.

Increase the Number of Sales

You can optimize your ads depending on actions triggered on your WooCommerce store. For example, if a user made a purchase from you, then you can send those data to your Ad platform and target those customers who would most likely to buy from you again if they find the previous product or service useful. This potentially drives more sales.

The following screenshot shows the data of specific events that has happened on your WooCommerce store. This information can be tracked on Facebook, Twitter, Google Adwords etc. when you can successfully send the data to those ad platforms. This helps you to measure and prepare better ads for increased sales.

Easily Measure Results and Find Out How the Ads are Doing

You can track your ad results and understand the success of each of them. This means you get a birds-eye view of your conversions and sales. Thus, you can find out all the data that you can see from your WooCommerce store.

What makes WC Conversion Tracking different

The best thing about this plugin is it requires no coding or coding knowledge. In other words, the plugin is ready-to-use for the average user.

Unlike other analytics tools, the user doesn't have to implement tags and codes to every page of the website in order to send client data to the server.

WooCommerce Conversion Tracking requires the user to choose the events he wants to track and instantly send this data to different channels where he is running paid ad campaigns, such as Facebook and Twitter. Using these data, the platforms can now retarget those users who have already visited the site and made some actions.

With the FREE plugin, the owner can track 3 important channels:

  1. Facebook
  2. Twitter
  3. Google Adwords


The owner can now target people more easily using Facebook Ads and WooCommerce Data. WooCommerce Conversion Tracking plugin's functions will enable the owner to conduct better Facebook marketing for his eCommerce.

When a visitor carries out a particular set of actions in the WooCommerce store, he triggers some events the data for which are sent to Facebook.

The FREE version tracks the following events for Facebook:

  1. Add To Cart A huge percentage of visitors abandon carts due to indecisiveness and lack of the feeling of urgency. These are potential customers that store owners can bring back to their site using the Add To Cart event. Owners can reduce abandon rate by marketing these users with lucrative offers, discounts, and coupons.
  2. Initiate Checkout People who initiated checkout means they went beyond add to cart to purchase your products. This event category lets you target them on a later occasion.
  3. Purchase – Using this event, track those who successfully purchased a product from your store. Now get to make them your recurring customers using the plugin.
  4. Complete Registration – Those who take time to create a profile on your store are very close to becoming your customers. For this reason, users who have subscribed to your site are great leads and potential customers. Targeting them effectively can increase sales, user activity, downloads, and referrals.


Similarly, WooCommerce Conversion Tracking has a Twitter integration to pass the store's data for several events to Twitter. This allows the owner to retarget users better with Twitter ads.

  • Purchase – Simply input Universal Tag ID in the plugin to pass purchase data to Twitter. Keep records and re-target people who once purchased from the store to make them recurring customers. According to researchers, 80% of profits will come from 20% of your existing customers.

Google AdWords

Simply by linking Google AdWords Account ID to the plugin, send data to Google AdWords server.

  • Purchase – The free version will track those client data who have made purchases. So you can retarget them to more relevant pages through Google searches of your site using AdWords campaigns.

The Cherry On Top: Custom Channel Setting

But what if you don't want to use Facebook, Twitter or Google AdWords?

Easily connect the platform of your choice using Javascript Tracking Scripts using the Custom setting. Using the Custom integration you can track:

  1. Successful Orders, and
  2. Registration

But instead of having to put these tags in every page of your WooCommerce store, simply insert the scripts in the WooCommerce Conversion Tracking plugin, and seamlessly pass your order and registration data to the channel of your choice.

The Custom integration setting also allows you to enter dynamic values to track chosen categories.

WooCommerce Conversion Tracking Free in a nutshell

Now that you know the purpose of this solution, get started with it. It's quick and easy to install, saves you valuable time from custom coding, gives accurate information automatically. And above all – It's free!

Connect your WooCommerce site and send user-triggered events instantly to your chosen ads platform.

WooCommerce Conversion Tracking helps you the most for:

    1. Connecting multiple ad platforms (Facebook, Twitter, Google AdWords)
    2. Tracking user-triggered events
    3. Obtaining advanced user behavioural data
    4. Getting detailed conversion data for analytics
    5. Creating better ad campaigns
    6. Increasing ROI from all paid media investments
    7. Securing better customer retargeting for future marketing efforts
    8. Connecting sites using custom parameters

Want to Target More Specific Customers and Need More Features?

If you are looking for more accurate and precise conversion tracking of your WooCommerce store, you can try the premium version of WooCommerce Conversion Tracking!

The PRO version comes with a lot of new and exciting features including –

Supporting Perfect Audience Ad Platform

With the premium version of WooCommerce Conversion Tracking, you can easily connect your store to Perfect Audience. This means you can send your conversion data directly to Perfect Audience for better retargeting.

This gives you the opportunity of showing ad campaigns on mobile phone apps, different other websites, search engines and many more. Basically, by combining your WooCommerce store with the popular ad platform you can retarget in a better way. You can also –

  • Show Ads To Only Those Who Viewed Your Products
  • Target People Who Picked Your Products
  • Make Your Current Customers Recurring
  • Remind Users Who Purchased Something And Forgot
  • Remarket Registered Users To Make Them Your Customers

More Specific and Useful Events

The free version provides support to some basic events that may help you in terms of retargeting. If you want a better result and want to target visitors and users who have performed specific actions on your site (depending on their behaviour), the Premium Version of WooCommerce Conversion Tracking is the perfect solution. You can track and send data of following important conversions.


You can target people on Facebook who have viewed your WooCommerce products and product categories. This is a great way to attract customers by reminding them about the product. Besides that, you can target specific users who have searched specific products or added products to wishlists. This is a great way to market and advertise people to have shown interest in your products.

Thus, with PRO, the added Facebook events you can track are:

  1. View Product
  2. View Product Category
  3. Search, and
  4. Add To Wishlist


In case of Twitter marketing, you can target people who have added your WooCommerce products to their carts or have signed up to your store.

Therefore, with PRO, the other Twitter events you can track are:

  1. Add To Cart, and
  2. Complete Registration

Google AdWords

Similarly, you can send data of the people who have signed up on your WooCommerce store directly to Google AdWords.

Thus with PRO, aside from Purchase you can track also Complete Registration.

Multiple Pixel Support

If you are a marketing agency or have more than one person handling marketing campaigns, it's natural that you will require multiple pixel support. With WooCommerce Conversion Tracking Pro, you can add multiple Facebook pixels and customize events depending on your requirements.

This makes things lot easier, especially if you work with agencies or partners who want to have their own pixel. Or you may have different social media managers who handle different events of your Facebook channel.

The Multiple Pixel ID Support comes really handy in such cases!

Limited Time Offer: 50% Discount on WooCommerce Conversion Tracking Pro

As more than 10,000 people are actively using the WooCommerce Conversion Tracking FREE plugin, we are celebrating this milestone by releasing the Premium version. Also, a promotional offer is going on for a limited time.

Enjoy a 50% OFF on all Premium Packages!

How to Use Facebook for WooCommerce Integration Properly


Facebook Marketing & Promotion is one of the best ways to reach more people. If you are a marketer or small business owner, you surely know how you can advertise on Facebook and get the best out of it.

The above statement is also true for WooCommerce store owners. Imagine if you could synchronize your Facebook store with your WooCommerce store! Wouldn't it be awesome? Of course, you could acquire more leads, even get increased traffic and customers directly for Facebook.

What if we told you that it's possible to integrate your WC store and a Facebook Store. All you will need is the Facebook for WooCommerce plugin. Facebook themselves are providing this integration and it's totally FREE to use!

In today's article, we will discuss how you can use Facebook for WooCommerce plugin and seamlessly integrate both of your stores and create a solid harmony. Without any further ado, let's see how.

Benefits of Facebook for WooCommerce

Let’s learn about the benefits that a user will get from using the Facebook for WooCommerce extension. Before that, we all know that the number of Facebook users are increasing every day, every hour and even every second. So, we can easily say if we can connect our business with Facebook we can reach more people, acquire leads and get more customers.

This extension will help you grow your business, with the help of Facebook. You will be able to reach meaningful people who have interest in your business. In addition, this extension gives you an opportunity to get more customers.

How It Works

After a brief description of the benefits, let's find out the way this plugin works. Before going deep, you need to know that the extension requires the WooCommerce version 2.6.14 and WordPress versions 3.0 and above.

Now if you have a WordPress site and Woocommerce installed then what you need is to follow these steps:

    • Install Facebook for WooCommerce


    • Go to your WordPress Admin Dashboard


    • Go to: WooCommerce → Settings → Integrations


    • Choose Facebook for WooCommerce


  • Get Started


This is a free plugin developed by Facebook. You can download the plugin from here.

You can install Facebook for WooCommerce like any other regular WordPress plugin.

Navigate to – wp-admin→ Plugins→ Add new

Upload and Activate the plugin. A piece of cake, right?


Now, you are done with the installation. Now, let’s start with the integration. In order to do that navigate to – 

Wp-admin → WooCommerce→ Settings

You will need to click on get started option showing in the screenshot given below.

The get started button will lead you to your facebook page.

Click on the choose a Facebook Page option and select a page from the drop-down. After selecting your page, click on the next button.  

Now, you have to choose the option import product and click the Finish button.

Finally, click on the Finish button.

What's Next?

You are done with the settings. Your website is synced with your Facebook. The products of your website are synced with your facebook page. So your page has a shop with the product of your website.

When someone is viewing the page they will be able to have a look like a screenshot. So when a customer wants to purchase a product from the page and clicks on the product the product pop out as the screenshot shared:

When he clicks on the checkout on the website it redirects to the website checkout page:

Wrapping Up

Easy five steps and you are done with the integration. Your WooCommerce products are now on your Facebook. You have reached to more people now. People can get to know you while having leisure time on Facebook.

You see, people who are using WooCommerce are really passionate about the idea of eCommerce being open. The open word actually explains open to all locations, and open to everything from the simplest. This free extension Facebook for WooCommerce is an integration which opens up Facebook’s audience. We can say that this extension opens of more than 1 billion people to Woo store owners.