Marketing is one of the most important bedrock of every modern-day business. Marketing allows us to reach a wide range of audiences.
Content marketing plan, on the other hand, provides an avenue to reach a wide range of audiences through content marketing strategies which will go a long way in helping organizations reach their full potentials.
Having a WooCommerce Store is one thing and knowing how to do content marketing for your e-commerce is another. If you currently have a WooCommerce site or planning to build one, you need to start thinking of creative ways to take your online business to the next level.
Ask anyone who has ever used WordPress, they would all agree that this CMS platform offers the easiest and the quickest ways to get your site up and running. But is it all you need to stay ahead in the game of having a complete & popular site for yourself?
Off course not. You need to take care of web design, content management, marketing strategy and more but above all, you would require the right managed WordPress hosting to make sure your site is running smooth & trouble-free.
Nowadays, it cost only a few dollars to get a good enough hosting service for your WordPress. But quality and reliable managed hosting are the ones you are looking for.
So here we have featured (not in any preference order) some of the most reliable and widely used managed WordPress hosting. So let's get on with WordPress hosting comparison below.
We are quite hopeful that by the time you are done with this post, you will be able to come to a conclusive decision on which managed hosting would suit you better for your WordPress or WooCommerce site.
When Do You Need a Good Managed WordPress Hosting
Now, this is a very important question to ask, and the answer is right here. You would know whether it is the right time to get yourself a good managed WordPress hosting if:
Your website is growing faster than your expectations
Your site traffic is showing exponential growth
You are looking to maintain a hassle-free WordPress site for personal use, blogging, businesses without much technical knowledge
You can't afford to have your WordPress site offline
Your site is running slow and you need responsive support whenever any technical issue arises.
You are planning to get your business bigger and you want your server to grow big with it
Why It Is Important to Have a Reliable Hosting Service for WordPress
Now you know when is the perfect time for you to turn towards a good managed WordPress hosting. But are you aware of the importance of having it? Let's find out.
Blazing fast site: Having a fast loading site plays a vital role in getting your site to rank higher on Google and a good managed WordPress hosting helps you to do just that. All the renowned hosting company uses CDN, Caching plugins & reduces the image size on your site to boost the speed of your site.
Full-proof security: With the constant security breach and hacking vulnerabilities of site's at its peak, this has become an essential demand for site owners. And you get a highly shielded layer of security for your WordPress site with all the professional managed hosting for WordPress.
Professional customer support: You might need expert advice or instant support regarding your WordPress site's hosting services. And this is exactly what you get when you decide to have managed WordPress hosting.
Regular backups & Automatic updates: Now you do not want to lose your daily content, themes, plugins or data due to any kind of mishaps. And you wouldn't want to miss out on the latest features either. With a premium standard managed WordPress hosting, you get to have daily backups of your site and regular automatic updates in the new version to keep you ahead in the game.
Site is never down: It won't lay a very good impression on your visitors if your WordPress site keeps going offline or down due to not being able to handle the sudden frequency of traffic. But with a top notch WordPress managed hosting functioning on your site, it will never go down no matter how much traffic it gets.
The Most Trusted WordPress Managed Hosting Providers
Here are ten of the top managed WordPress hosting not in any order of preferences. All of these are highly demanding managed hosting provider for WordPress and you will probably enjoy using all of them.
This managed hosting is said to be recommended by WordPress.org, provides a hosting solution powerful enough to handle any kind of WordPress sites. You can enjoy its highly sophisticated web management tool, regular automatic update, and support from its highly professional expert support team.
Get access to hundreds of themes that best suit your business and switch them in seconds to get started quicker. Not to mention of it being built in a WordPress staging environment to help you test the site before its public. Enable a unique experience of secured managed WordPress hosting at the most affordable cost.
Key Highlights & Features
1-year free Domain name with hosting plans
Get a free email address with your WordPress Hosting account
Auto update & installation of WordPress
Hundreds of unique themes for your WordPress site
Robust security with expert support
Our Verdict: Even though it handles the heavy load of almost all WordPress sites but there might be some dashboard issues to be resolved. The support is well-responsive and this managed hosting server is recommended & suitable for all types of professional WordPress sites.
This one right here is one of the most renowned & oldest managed hosting providers for WordPress. The company has made a name for itself in the hosting industry by providing excellent support and secure servers. It provides hosting suitable for all your needs be it for shared, dedicated or cloud-based hosting. The company has some very highly skilled WordPress hosting professionals who are always there to keep your site up, secured & running.
All its hosting plans come with endless useful features such as one-click restore and free hacking scans to fix the issue of the site. As a result of its growing infrastructure in the past, it might have gone through some rough patches but over time it has stabled itself and proved to be one of the most secure & reliable managed hosting for WordPress.
Key Highlights & Features
Both beginner & developer friendly
Fixes the site for free if your site ever gets hacked
Flexible and scalability ready for traffic-heavy sites
Regular updates, monitoring & scanning for site protection
Free automated migration & great customer support
Our Verdict: Although some add-ons option might get a little pricey but the security, reliability and customer support it provides, easily covers up for it. So if you are planning to set up a simple personal blogging site or a complex heavy traffic business site, WPEngine will fulfill all the requirement you need to set up a site of massive scalability and speed.
It is said to be one of the cost-effective yet powerful managed hosting provider for WordPress. Due to its low-density servers, it claims to supercharge your page loading speed without needing to configure your caching or CDN. Efficiently manage any web content turning on its dynamic content management feature to process any request at a blazing fast speed. It's WordPress Cloud hosting speeds up your site's load time.
Its utilities also include a one-click restore and backup feature. Fully equipped for sudden traffic spikes or any other increased scalability requirement. Get to have easier access to all the free email accounts and other useful hosting settings and files through a single portal. With hosting so secured yet its simple & user-friendly design gives you total control over your usage with the monitoring and allocation of useful additional resources with this web hosting platform.
Key Highlights & Features
Unlimited email addresses
Fast & secured managed hosting
Cost effective with most affordable hosting plans
Pre-built website builder with drag & drop feature
Automated backups including file level restore option
Our Verdict: Its additional domain can be quite pricey but considering the kind of features, security and functionality it provides at such a low cost makes up for it. So in case you are looking for a good managed hosting for your WordPress site at a budget cost, Hostgator can be the solution you might want to go for.
Couldways commit itself to provide with the best cloud managed hosting for WordPress. The hosting is stacked with the latest technology offering the newest PHP versions, MYSQL as database and more. It has its in-built caching plugin Breeze that offers a seamless performance for the WordPress site at no extra cost. Improve the server response times with the CloudwaysCDN and effectively enhance the site’s performance.
The servers are well protected by firewalls including encrypt SSL to ensure a extra layer of security for your WordPress site. It also consists of easy & automated backups. It has an extra security feature in the form of two factor authentication to keep your site safe from intruders. You to use its unique one click feature of cloning server & application. It hosts several WordPress staging areas enabling to test and develop the site without having to make changes to the live website. Enjoy the ease of migration from another server for free and make the best use of its hosting features on your WordPress site.
Key Highlights & Features
Built in advanced cache
Servers ready for PHP 7
Seamlessly scale with the 1 click process
Website cloning abilities with managed backups
GT Integration, unlimited staging site creation
Our Verdict: Even though, it might seem a little too technical for many. But this solution provides an extremely flexible and accessible solution for many. Mostly because it doesn't lock anyone with long term contract. So if you are running a small to medium sized business or even personal blogging then Cloudways can be the managed hosting you can turn to.
This managed hosting for WordPress can be termed as a popular one among the users looking for a sophisticated managed WordPress hosting. This hosting has slowly made its way up the ladder proving itself to be a top quality managed hosting provider for WordPress. It is now mostly known for providing premium solution to large businesses. And the solution it provides is a highly optimized platform for most business company.
With its fully managed features and latest technology of PHP 7, LXD, Ngnix, you get a WordPress server designed for super fast loading time. Hosting served with a highly secured network to help keep a check on your site against any possible threats online. Built with the mindset of next-generation infrastructure starting from server hardware to software it runs. The server is powered by Google Cloud Platform for seamless connections over the premium network. With its free migration facility, you will find it really easy to switch from another hosting to it.
Key Highlights & Features
Built with a highly secured server & developer friendly platform
Created with state of the art technology
Worry-free backups and up-to-date server
Scalable as needed due to a flexible infrastructure
24/7 site monitoring with hack guarantee
Our Verdict: Suitable for the users who want to keep easy scalability option open for their site. Even though some of its packages are quite pricey but if you are looking for a user-friendly yet powerful managed hosting for your WordPress then Kinsta is probably the hosting you would want to use.
Known to be a secured and best in class hosting provider for WordPress, that comes with free SSD storage and CDN for speed optimized hosting. With its free migration feature now anyone can easily get started quicker. Get free automatic backup and keep your site protected from malware and hacking with hosting's premium options. Keep your server up to date with its automatic security patches.
It has a number of premium plans loaded with features useful for every WordPress hosting. Using the BoldGrid included with all its pricing plans, anyone can build a stunning site in no time. Get online in minutes with its free installed WordPress and make the most of your site's hosting server. The server stack comes blazing fast to ensure ultimate performance. Easy to customize the content with the premium themes included and use any plugins available for WordPress with ease.
Key Highlights & Features
Unlimited email accounts & free Domain
Safe upgrade & site backup facility
Complete hosting and design support
Easy content customization with free themes
No restriction in using WordPress plugins
Our Verdict: With a hack-preventing server and one-click installer option you can get a multi-functional and user-friendly experience in your hosting service. Also, if you need to use any plugins for WordPress or set up a customizable and cost-effective site then getting this managed hosting might be a good option for you.
This is a hosting provider that is slowly making huge progress in the area of WordPress managed hosting. With the lightning-fast SSD based servers, anyone can set up and get started quicker. It handles all the technical stuff like account setup, automatic nightly backups, DDos protection, server optimization, 1-click restore and more with the utmost professionalism. Ensures the perfect performance with the platform built for WordPress optimized hosting.
Your sites get easily found on the Google and other common search engines as it handles the SEO basics of your site with its SEO optimizations plugins. As a completely new user even if you don't have a domain, GoDaddy provides you with a temporary domain to create your site faster. The hosting serves with visitor overage protection. So that its user doesn't need to pay extra for additional visitors on their site. Get the most real staging environment to test your site before it is online. Continuous website security scan from this hosting neutralizes the malware that could prove to be dangerous to you and your customers.
Key Highlights & Features
Get a temporary domain name and free email for a year
Hassle-free one-click migration
Award-winning support team
Get access to thousands of free themes and plugins
Money-back & 99% uptime guarantee
Our Verdict: For your personal and small business use, GoDaddy provides some really exclusive plans to host your WordPress websites. So if you are looking for a managed hosting for your simple blogging or even a feature-rich website, then GoDaddy can present you with some awesome hosting solution.
This one is relatively new in the field of WordPress managed hosting compare to others in the list. Mostly known for its user-friendly interface and ease of use, the hosting provider currently comes with its built-in caching system and automatic backups. All its plan comes with 24/7 live chat support and free SSL. Recently the hosting has come up with some inexpensive plans for users wanting to get started with managed hosting.
This hosting has quickly made a mark for itself in the sector of managed hosting for WordPress. And the platform it holds is built with creatives and designers in mind. Moreover, the intuitive SFTP enables collaborating with designers easier than ever. It helps to reduce the page loading time. And also encourages easy scalability and the ability to use any WordPress plugins you want are some of the key attributes that make this hosting stand out. More importantly the highly qualified WordPress experts it hired to resolve any issues that may transpire to their users.
Key Highlights & Features
Speedy server-level caching facility
WordPress staging environment to test site before going live
Great scalability option for any site
24/7 live chat support & SSL certificate included with all plans
Beginner friendly user interface with automatic updates
Our Verdict: Even though the additional server features can be a little on the expensive side but the performance it serves can cover up for it especially for users looking for a user-friendly and fast hosting service provider for their WordPress site. So it is most suitable for users who like to manage, customize and scale up their site with ease.
Naming the plans for WordPress hosting as EasyWP, it vows itself as the managed hosting platform for every WordPress users. Simply create and manage your site on EasyWP with its easy to use managed WordPress hosting options. First of all, the pricing plans are not only cheap, but it is also packed with the latest technology of cloud hosting and totally optimized for WordPress platform. The infrastructure developed for WordPress managed hosting allows the sites to grom with any hassle.
With the promise of risk-free investment and 99% uptime guarantee you can enjoy a true experience of managed WordPress hosting without any hiccups. Moreover, its next-generation technology enables your site to grow easily. That too with heavy traffic rate all the time. It consists of a powerful hosting tool that updates on a regular basis. A maintenance mode option is there for every site to decide for its user to go live whenever they are ready. More importantly, with a single login, a user gets to manage and update all settings from the one dashboard. Get quite an easy accessibility to your files through SFTP for safe sharing of credentials.
Key Highlights & Features
Automatic backups and restoring ability
Free temporary domain and support
99% uptime & money back guarantee
In house Namecheap cloud facility
Affordable pricing plans
Our Verdict: Just like its name, it provides hosting plans at a very cheap price. Being cheaper in price doesn't always mean its low in quality and this goes for Namecheap. Although it comes with some really reasonable pricing plan. But it doesn't lack much in the powerfulness managed hosting. So, if you are looking to host your WordPress sites with an inexpensive yet compelling hosting solution then this is the service you can turn to.
This hosting service provider might look like a small name in front of some of the giants in the WordPress hosting industry listed above. But in terms of functionality and quality of service, it doesn't quite lag behind. It promises its user to provide a full proof hosting service conducted by features suits most business websites in WordPress.
For day & night operation of your site, it provides you the best in-house 24/7 customer support. Moreover, you get to transfer your site from another platform absolutely free. Not just that, its hosting plans come with a free domain name for the first year. Enjoy the advantage of setting up your site instantly without needing to waste any time. Install all the necessary plugins with just a single click and get your WordPress site ready in no time. With all its advanced & updated features always stay ahead experiencing the smart way of hosting your WordPress site.
Key Highlights & Feature
Free site transfer
Free auto installer
Instant setup & support
Free Domain name
One-click installation for all your favorite applications
Our Verdict: Even though it is considered new in the managed hosting market, but it comes with some exciting and affordable pricing plans to manage host your WordPress site. It beholds features and benefits that would suit most small business sites and if you are looking to host one then Exonhost will probably won't disappoint you.
Equally Good Managed Hosting Optimized for WooCommerce
In WordPress, WooCommerce site is something you can never afford to ignore. WooCommerce is the most popular platform in WordPress when it comes to building your online e-commerce store. And you would need a highly capable managed hosting to handle such sites. So here are some of the managed hosting providers that provide WooCommerce optimized hosting.
Presents its users with a highly optimized hosting service that dedicates its premium features to be unleashed for WooCommerce. You get one of the best in hand e-commerce supported web hosting. Also, get a complete custom feel provided with the popular page builder Beaver Builder.
Get to add unlimited products and order. It comes with a solid site backup facility, customer support, security and more. You can also integrate your WooCoommerce with a powerful multi-vendor marketplace solution like Dokan and become a proud marketplace owner yourself experiencing a super fast hosting server experience from LiquidWeb.
Key Highlights & Features
Faster store loading time for high traffic WooCommerce site
Enjoy great performance even under heavy load
Free migration from other hosting platforms
24/7 ultra fast expert support
A complete solution combined with plugins, themes and more
This is a WooCommerce optimized hosting provider specialized in personalized onboarding service. It provides free migration and unlimited storage to its users. You can enjoy the facility of accessing an enterprise architecture plan for each of your WooCommerce store.
More importantly, the hosting comes with Jilt email marketing and free premium Jetpack feature. It highlights of having a super quick customer support team that can be termed as one of the main USP for this hosting. So, even if you are looking to manage host your multi-vendor marketplace with WooCommerce, your site would experience a fully optimized web hosting from it.
Key Highlights & Features
Jilt email marketing support
1 click free migration facility
Great maintenance support with secured hosting
Provides awesome multi-server environment
Control site access collaboratively whenever you want
Quite a popular name in the business of web hosting and made huge progress providing WooCommerce optimized hosting. It presents its users almost every kind of hosting services starting from shared hosting to cloud hosting services. Moreover, not to mention its managed WordPress hosting that people can get.
Lastly, anyone needing to get a reliable web hosting at a cheaper price mostly turns towards it. The hosting provides its user with top class security features. For fast loading of sites from anywhere in the world, it has the free Cloudflare CDN system. The hosting is built under SSD servers with PHP 7 and Opcache making it one of the ultra-fast server platform for WooCommerce.
Key Highlights & Features
Specialized smart caching for WooCommerce sites
Daily backup of each account for 1 click restore
Friendly & proficient customer support
Updated Web Application Firewall to keep your store secured
Get to test and deploy any changes you need easily
The hosting features attached to the plan of Pagely is something that most suits the big businesses. Having its name made for being a developer-friendly hosting, it has also made quite a mark being one of the fastest managed hosting for WordPress & WooCommerce sites.
Besides that, the server also emphasis on high-level of security and is currently using the Amazon's server allowing them access to several advanced features of it. And it improves the loading time of your websites and more importantly focuses on the WordPress security configuration to keep the site safe from any server-related security threats. Even though the plans are mostly on the expensive side, but for businesses big enough like for any WooCommerce or a multi-vendor e-commerce site, it provides one of the better solutions anyone can ask for.
Key Highlights & Features
Advanced caching to improve load time
Freedom of being able to use almost any plugins & themes
It publicizes itself to be the most efficient hosting server for eCommerce platform and rightly so. Optimized for WooCommerce sites, Dreamhost provides plans specially designed for the WooCommerce site owners with higher traffic and storage requirements. Widely popular for its unlimited bandwidth facility and its fast, secured and optimized for WooCommerce advanced settings.
Moreover, along with some basic plans, it has some feature rich premium plans architectured. Especially for WooCommerce or multi-vendor marketplace for WordPress that demands high capacitive performance and extreme functionalities. More importantly, once you chose your desired plan for your WooCommerce site, it has a very easy setup & installation process making it one of the easy-to-use managed WordPress hosting service provider out there.
Key Highlights & Features
Affordable pricing & wide range of plans
WordPress & WooCommerce pre-configured to get started quicker
Pick the Right WordPress Managed Hosting to Boost Your Growing Business
After reading the article, are you already getting in the dilemma of being able to pick the right hosting provider for WordPress? Well, you probably are. Also, it is quite understandable as all the above mentioned managed WordPress hosting has its own qualities and features that are enough to confuse the new users. But we are confident, at least we were able to make the task easier for you through this WordPress hosting comparison.
Even for us, it wasn't easy to single out any particular hosting providers to recommend for you. As every managed WordPress hosting that we have talked about hold immense abilities. Also, it can outperform one another in several entities that each one of it is good at. That's why these hosting service providers can only be termed as some of the top ones out of the hundreds and thousands out there in the market.
We know that your choice of getting your managed hosting will depend on the kind of site you need to host. Therefore, we have categorized the hosting providers in this article into two parts. One for general WordPress sites and the other one for sites that want to sell products online like in WooCommerce.
So if you have a small WordPress website, then you may want to stay on shared hosting until it is actually big enough to get the expensive & well-secured advanced managed hosting ones. And at the end of the day, it again depends on your site's demands as they all apply to many other considerations like features, pricing, scalability, customer support of the hosting service provider etc.
Lastly, have you been using any of the above mentioned managed WordPress hosting? Then, we would love to hear your experience with it in the comments section below. Also, you may add any thoughts regarding the comparison we did here.
Technical knowledge is required to start a multi-vendor marketplace. This is the way we used to think. But the concept is a myth as even a non-technical person can easily create a marketplace nowadays. This platform is different from the traditional marketplace. This is even different from running an online store. Multiple vendors come under one virtual roof in this system. People who lack a basic understanding of this should learn or research a little more about what are the things required to start a multi-vendor marketplace.
We all wait for holidays don't we? It is the happiest and most enjoyable time for us all. And evidently enough we enjoy buying all kinds of stuff on holidays. So if you are an e-commerce store owner you would definitely want your store to be easily reachable to these preying customers in this holiday period. But for this, you would require some effective store optimization techniques to be applied.
Vendors obtain at least 30-40% more customers in the holiday period than usual
As stats suggest, in the holiday period, people are more likely to shop more than usual. Most people look out for special offers and discounts on the holiday season. But if you can't keep your store optimize for the holidays than you will be missing out on all those curious & potential customers causing a substantial loss in your e-commerce business.
So if you are looking for ideas to optimize your e-commerce store for the holidays to come, then this post will definitely come in handy for you.
So without wasting much time, let's get on with the tips for store optimization below.
Useful Store Optimization Tips
Customize your store outlook based on each holiday
A holiday won't feel like a holiday if you can't feel it. So when someone visits your store, the visitor must feel the special occasion that you are celebrating. Decorate your e-store according to the holiday going on. Like for example if its Christmas holiday, then you could design your storefront theme with Christmas tree or Santa Claus. This will make the visitor feel the occasion just like everyone else. This concept of the customized outlook for different holidays will make them feel much more welcoming as well.
You can do the same for events like Black Friday, New Year's Eve, Thanksgiving etc. Also, it is essential to put up intrigued tagline's and signs that would make the visitor want to browse the special offers you are offering this holiday season.
Keep proper track of your inventory
The holiday period is naturally going to be a rush hour for all the e-commerce store. So you need to be well aware of the stock you have. So keeping track of your inventory should be given a lot of emphasis on in the holiday season. Based on the running campaigns and special offers on the product you would require to predict the number of units you would need to order from the manufacturers or retailers. With proper inventory tracking, you wouldn't have to worry about the shortage or wastage of product in the rushing time of the holiday.
One best way to predict the stock required is by analyzing the data collected from the previous holiday season. Based on that analytics you can identify the popular product of the last holiday season. Since this would give you a good idea of which product was popular during last time hence, therefore, you can pick those products aside and plan on running similar campaigns with those popular products on your store for the next holiday events. Also, this will help you decide on the stock you might require before the holiday shoppers start to barge in.
Categorizing your store with holiday focused pages is really something to give proper focus on. There are several holidays that run all over the years. So having all the holiday deals on the same page would just confuse the visitors. So separating the pages categorizing them based on each holiday will be the best way to offer your special products to your customers. This would create a great impression on the mind of the visitors about your store. This helps improve the user experience as well as this makes the shoppers find the deals, offers or discounts categorized under each holiday separately.
Some of the popular holiday categories that you can create on your store are:
Exclusive Black Friday Offers
Cyber Monday Sale
Best New Year's Deal
Make your site fast and mobile responsive
Nowadays, Potential customers enjoy shopping via their smartphones more often than not. This number increases even more in the holiday season. So if any visitors find your site to be slow or less responsive on their mobiles, tablets and on other portable devices this might irritate them to a great deal resulting in losing out on some very potential customers in the process who might never come back to your site ever again.
So keep your site fast reliable and well responsive to all the portable devices is really imperative not just for the holiday season but all throughout the year. So to optimize the speed of your store you can use some free tools like GTMetrix, Think with Google etc. to test the speed of your store.
Also, too many large images on your store make it load slowly especially on mobile phones. So using images of optimum sizes on your store is advisable. Compressing the images while uploading to your site is the trick you can apply. So these are some of the ways you can speed up your store decreasing the loading time and improving mobile responsiveness.
Test & review all your extensions
Before the holiday season starts keeping your store up-to-date is highly essential. You need to make sure all the extensions are working properly and the themes are playing its part. You do not want to deal with complains of bugs and software conflicts during this rush hour of the holiday period. This will affect your business in a big way.
So finish running all the test required before the holiday campaigns start so that even if there are issues, you get enough time to resolve it with time in hand. Also, if you come across something that needs a lot of time and work to fix, you would want to keep that aside for the time being and focus on the ones that can be fixed before the holiday season begins.
In case, you have a WooCommerce store and you want to retarget customers that are coming to your store from social networks like, Facebook, Twitter etc. then you can try out WooCommerce Conversion Tracking for a better remarketing and retargeting campaigns once the holiday season is over.
Clean up the database
Your database might be loaded with a number of unnecessary stuff. You might just want to get rid of those useless things that you might never use before the holiday season kicks in. You can remove unimportant things like post revisions, logs, spams, trash remarks and more. This will improve the speed of your store, something you need in the holiday season
For cleaning up such unwanted databases to keep your store fast and active, you can use some very useful tools such as Advanced Database Cleaner, WP Database Cleaner, etc. These tools will keep your store all cleaned up and fast for the holiday campaigns.
Plan for holiday email promotions
Letting your potential customers know about the upcoming holiday deals or offers is really important. This keeps the customers well-informed about the offers and can compare it with other stores before time. So you should always stay active with your email promotions when you are nearing the holiday season.
If you already have a long email list, it's even better, start your email promotions targeting the old customers and leads first. But make sure you send them emails with offers that quotes the best deal that they can find online. So that once they compare outside they find your offer to be the best one of all. Through email promotions, you can remind them about a deadline for all these offers you are presenting them. This will create urgency on their mind if they are actually interested in your offered deal. Make the email as personalized as possible so that they feel this deal is being offered exclusively for them.
Also, try to inform the customers about the uniqueness of your holiday offer. If possible add custom-made holiday theme banner image inside your e-mail. Images in email promotions always look interesting and keep the audience engrossed.
Promote deals with a coupon code or gift card
During the holiday season, one of the best ways you can boost your sales is by offering a gift card or holiday coupons. One of the best advantages of a gift card is that you can present it to anyone avoiding the hassle of buying a gift that they might not like.
With coupon code promotion, you can offer a certain percentage of discount on any product in the holiday season. It is suitable when you plan to offer discounts to all your customer at the same time. They will just need to apply the coupon code on the designated place while checking out. So offering a coupon code to your customer on holiday season can prove to be an effective way to boost your holiday sales.
Focus on customer support
Like most customer-based business, providing better customer support leads to more sales. So giving less importance to this important section of e-commerce business will hamper your closing deals. So with the increase in the number of holiday sales, there is every chance you will get bombarded with queries or urged for assistance regarding any product they might want to buy. So for such instance, if your customer service isn't up to the mark in this busy time, then you are bound to miss out on a healthy portion of the holiday business.
Due to this reason, you must keep your support team well prepared and ready to help the potential clients on any kind of queries they might have. If required train your support team separately before the holiday campaigns start. Provide them with a proper idea of the product that you are going to focus on selling this holiday. So with better customer support, the chances are that you will leave your customer more satisfied than ever. And we all know satisfied customer means more business for the future. So not just during the holiday season, e-commerce store should always focus on improving their customer service no matter what.
Bonus: SEO Tips to Optimize your Store this Holiday Season
Optimizing SEO plays a big role in the traffic of your e-commerce store. So here is how you can optimize the SEO for your store.
Optimize your holiday season offer/coupon pages
Update and share old content (With a Few Changes, if Necessary)
Leverage the power of social media to drive inbound traffic
Write posts about your newest (trending) products
Optimize for speed and mobile
Get Yoast SEO for WooCommerce
Put measurement plan in place
Plan Carefully to Have a Fruitful Holiday Season for your store
As an e-commerce business owner, you would want to run holiday campaigns that get you more sales. And all these tips mentioned above will make your process of generating sales streamlined enhancing your idea of running a successful holiday campaign.
But just optimizing your store and running a campaign for the holiday might not be enough. You would probably need to plan the store optimization process beforehand with time in hand. Early planning for store optimization and campaign for the holiday would enable you to make any last minute adjustment required for the store by your developers. It would give your developer enough time to test, review and make improvements required to present you with a solid e-commerce store design before the holiday period actually starts.
So planning in advance is the key to a happy holiday season for your e-commerce business. So start early applying these tips of store optimization and enjoy a productive holiday season improving your business sales.
So how did you like our tips to optimize the e-commerce store? How do you want to optimize your store for the holiday? Lets us know in the comments below.
Are you finally planning to launch your very own marketplace this year? Or you already have one and you want to double your revenue?
If you are still hesitant due to the limitations that you feel you are in then taking motivation from success stories of the established marketplace would certainly help you ease down the stress and serve your cause. So taking inspiration from the way a marketplace develop itself can indeed be a fascinating thing for anyone.
So today's post will have one such interesting and captivating success story of Mr. Delaney's marketplace Gruinn previously known as ShopperRegion.com.
So, let's jump right into it.
Hardship While Getting Started With ‘Gruinn.com'
Getting started with a new business was never easy for Michael Delaney. With his marketplace gruinn.com, he was kind of stuck in a chicken & egg situation. He didn't have too many vendors, so not too many customers were visiting his site. Since there were not too many customers so not too many vendors were interested to sign up in his site. So, all in all, it was not so easy for him after he finally decided to commence with his marketplace Gruinn.com
It is only recently he has collaborated with a small business company to become his vendor that sells furniture and garden furniture. And right away he has started to see new visitors visiting his site every day and also enquiring about the selling products in the sites. Though it was tough in the first stage, now after the initial struggle he is quite hopeful that this will help pick things up and move in the right direction for his marketplace.
Vision & Goal Revolving Gruinn
I am using Dokan to Create an online Marketplace much like eBay, dedicated to helping small businesses grow
As a reasonable thinker, Mr. Delaney always wanted to build a marketplace for small businesses that can grow into becoming a much bigger brand in the future. More and more small businesses are looking for exposure to get their business to grow. Nowadays many customers also look to promote their locations, web address and other contact details. As a broad-minded marketplace site Guinn never really discourages to do this. As they firmly believe in the growth of small businesses. And they don't want to hinder this process in any way and the pricing plan set by Gruinn reflects that.
Gruinn's ultimate goal is to help business owners grow. As they are looking for publicity and several ways to get the word out about them but just relying on them won't help as it is also important for the vendors to understand that they also need to be capable enough to sell their products and manage their inventory.
Flexible Advertising Packs
At Gruinn vendors/sellers can sign up with a Small Business Package for advertising their product for as low as just £20. Every new seller is allowed to upload unlimited products with 10 paid advertising with a commission fee per sale of just 5%. Not just that, they even do some free social media marketing for the vendors to further help them bring in new customers.
It is also possible for the vendors to reduce their commission fee with a package upgrade. With just a mere £60 for the Business Pack, any vendors are allowed to have paid advertising of 30 products from its uploaded unlimited products with just to pay a 2.5% commission fee per sale.
There is also a Premium Pack that enables vendors to upload unlimited product and have paid to advertise for 100 products for a monthly charge of just £120. But more importantly, you are no longer required to pay the % commission per sale fee with this Premium pack.
It also has a free trial pack of £0 as well whose commission per sale % is set to 5% with vendors getting to upload unlimited products and get free advertising with zero monthly fees.
Note: With all these packs, every vendor gets to upload auction products, add their contact and address details as well. And all the mentioned prices of the packages are sold on a monthly basis.
What Drove Mr. Delaney To Chose Dokan?
Currently, my vendors are having a great time using Dokan they tell me it is so easy and practical to use
From Mr. Delaney's statement, it is quite clear that Dokan is really user-friendly and suitable for any type of users starting from amateurs to professional marketplace buffs. As he mentioned, he wants to build an eBay type marketplace to help small businesses to get a platform to sell their products hassle-free. And he quickly discovered that Dokan is what it serves its clients with the best of features for an eBay like e-commerce marketplace. After closely looking at all the Dokan features Mr. Delaney was convinced that it was the best marketplace solution that he can ask for. And his below statement just further validates that.
This is why we are proud to be using Dokan as with it we are able to give you all the tools to help manage and run a successful business. – Michael Delaney
His belief in Dokan rose even higher when he actually tried Dokan Demo to personally analyze its ability to manage a fully featured multi-vendor marketplace. The plugin is based on one of the most popular WordPress and CMS, with WooCommerce the most famous e-commerce platform being its driver. With such a compelling trio powering up Dokan and its user-friendliness to install & operate, it was an easy decision for Mr. Delaney to go for Dokan without much hesitation. The search engine presence of Dokan on the web was quite easy to come across.
Dokan now provided Mr. Delaney with a platform to connect with thousands of vendors and customers across the globe. Truly an awesome way to earn money working as a proud and passionate marketplace owner.
Recommendation For Dokan
I believe Dokan is the best multivendor plugin on the market- Mr. Delaney
Mr. Delaney believes Dokan is the best multivendor plugin on the market and he could have never come this far without it. He may have only just started to bring in customers and visitors but he honestly believes the only place to go from here is up.
Yet to make it even better he has proposed a few suggestions that could help improve Dokan even further.
To upload products via flat rate option (charge a flat rate to vendors to upload a product not via a commission)
A page builder module for vendors to slightly alter their store pages.
Bonus: Growth Hacking Tips For Marketplace
To continue the growth of your growing marketplace, you must
Focus on building a loyal community and customer base. Be active and informative at different relevant communal channels.
Always think about creating something unique and valuable for your customers like innovative quiz contest or surveys.
Try to increase word-of-mouth buzz around your e-store. Make your product truly remarkable and give people a reason to share it with their friends or families.
Try to get some press mentions. Learn to reach out to your business-relevant influencers and journalists for your products and services to create maximum awareness for your brand.
Try to expand your customer base. If required go across the states or go totally global. Make your marketplace easily reachable to the people worldwide.
Why Not Turn Your Story Into A Successful One This Year
Even after so many difficulties, Gruinn.com has finally started to see some positive results. So if Michael Delaney can do it even with so many hurdles to overcome, so can you. Out of all the available options, creating a full-throttle multi-vendor marketplace will test your nerve the most.
Once you are done with your market research and the collection of your fund, this is when you need to prepare yourself larger things that would show results- starting from social media/online marketing to list management.
So is it challenging to get started with such a business? Definitely, and it is certainly not easy to pull off either. But once you cross the initial hurdles is it rewarding? You betcha !!
Inspired by the progress that Gruinn started to see finally? Want to turn your disappointing journey of owning your own multi-vendor marketplace into a successful one? Now even you can also have a success story to share with others by next year time. It's not hard, get Dokan and witness the tremendous growth of your multi- marketplace by your own eyes.
Internet becomes a place of opportunity to earn money. If you are a photographer and have an active community then it can be a great way to funnel your passion into a business. We know, you are thinking that we are joking. No, we are not making fun with you. By selling your stock photographs, you can earn handsome amount of money. Our suggestion is that, build a multi-seller photography business site. This will help you to earn money along with your photography community.
How stock photography become an opportunity to earn?
The Internet is an open space for earnings. For the photographers, stock photography business can be the key source of earnings. Stock photography means the supply of photographs which licensed for a certain purpose. Buyers mainly buy the license of the photos to serve his purpose.
Market Opportunities for the stock photography business
You may ask that how stock photographs become an opportunity to earn? The reason is that it is really very easy to buy a stock photograph for doing certain work rather than hiring a photographer. In this digital era, everyone needs pictures to share thought ideas in the digital media. Those who need stock photographs on a regular basis are listed below,
So, you may now see the opportunities in the stock photography business.
Should you launch your multi-seller photography business website?
Multi-seller photography business already ruled by so many big fishes like Dreamstime, iStock, Shutterstock, Bigstock, and 500PX. Furthermore, it is really easy to earn money from their site. Anyone can signup in their site and start selling the way they want. But you may ask why do we influence you to build that kind of site?Here is your answer,
Benefits of doing business through existing big marketplace
Everything has its own pros and cons. At first, let's look at the advantages of doing photography business through those sites,
They already have their own customer base.
At the beginning stage, it's not needed much more money and time.
The risk is very low if the plan not works there is no harm.
Demerits of doing business under those big fish's shelters
Disadvantages are as follows,
You have to compete with so many renowned pro photographers within the same place.
It takes so many time to become popular.
The marketplace will not give you flexibility how will you want to showcase your stock photos.
They have their own pricing matrix which you must have to follow.
Finally, hopefully, you get the idea about the challenges what you face in those marketplaces.
Advantages of what you get from your own multivendor marketplace
Now let's have a look at the benefits you will get while you have your own multi-seller photography business website.
You have your own freedom of choices.
Customized showcase creation.
Integrating Marketing strategies.
You have the ownership to control everything.
The sense of flexibility, excitement, and independence help you to grow your business.
How can you build your multi-seller photography business website?
Building a multivendor marketplace and maintaining that site may seem quite a tough task to you. But, trust us, it's not that difficult. Here is an easy process for you to build up your multi-seller photography business place. You don't need to know the coding to maintain your site. The steps are as follows,
The first step is to choose a domain name for your stock photography business. Just a minute. Are you unfamiliar with this word? Ahh, maybe not. But we just give you a brief of what is domain?
The domain is an IP address or a name what your customer types in their web address bar and that appear in their search page. So it's important to pick a simple & lucrative name for your photography business site.
To find the availability of your desired domain name you can check it on several websites. Like Name.com and many more. If you want to buy a domain you can get that service from bellow sites,
Let's talk about hosting now. Getting hosting service means buying a server or storage where your photographs will be stored. It's very much important to get a secured hosting service. Otherwise, your site becomes slow, or become vulnerable. You can get secure hosting service from HostGator. Or you can try the above-mentioned service providers. They also provide secure hosting.
Step-2. Install and set up WordPress
Let's face it, no one would be interested to spend a huge amount of time and money to build a photography business site by HTML and CSS from scratch. So, therefore, we at weDevs recommend you to install WordPress by some simple clicks.
WordPress's CMS(Content Management System) is very much intuitive. It enables you to operate your site without doing any code. Based on W3Tech Statistics,31.3% of all websites are currently using WordPress CMS.
You have your domain and hosting service, now it's time to install WordPress. If you have no idea about how to install WordPress, follow the direction below.
Step-3. Activate WooCommerce in your WordPress site
WordPress sites have no built-in feature of enabling e-commerce service itself. To get the facility you have to install and activate the WooCommerce plugin separately. Don't worry, WooCommerce is a free WordPress plugin which provides you an e-commerce facility.
Very easy to install WooCommerce. Just follow- Admin Dashboard > Plugin > Add New > Click search > Type “WooCommerce” > Install Now > Activate.
If you find any difficulties to install WooCommerce you can visit here.
After successful installation, you have to configure your WooCommerce. Configure it as per your requirements.
Having trouble with its terms and conditions? Failed to get a clear understanding of their Setup Wizard? Then go through this documentation.
Step-4. Make your e-commerce site to multi-seller photography business site by Dokan
When you activate WooCommerce on your site you can sell your stock photographs. You have to upload stock images from the backend dashboard. But our final ambition is to make a multivendor photography business marketplace like Shutterstock or 500px.
Dokan multivendor plugin gave you the privilege to make a complete multivendor marketplace of your own. Your vendor can upload stock photographs from frontend by Dokan. To activate Dokan you have to follow a similar process just like WooCommerce. Furthermore Dokan Lite its totally freemium plugin. If you are interested to check out the premium packages of Dokan Multivendor Plugin, visit here.
Follow the lead- Admin Dashboard > Plugin > Add New > Click search > Type “Dokan” > Install > Activate.
Dokan has its own configuration wizard. You have to do it according to your need. For better understanding, you can see the video tutorial of Dokan setup process below or follow the complete documentation to activate Dokan.
Initial earnings method from your multi-seller photography business site
Dokan helps you earn by having commission from registered sellers or vendors in your site. You have the full freedom of how much you want to set your commission. You can set the commission rate in the very beginning of the Dokan setup wizard. Or you can just set it later as per your requirements.
Step-5. Select A Suitable WordPress Theme for Your Multi-Seller Photography Business Site
You made the structure of your marketplace. Now its time to decorate your marketplace. We recommend our Dokan theme for your multi-seller photography business site. Activate that or you have full freedom to choose other Dokan Multivendor compatible themes. There are 30+ Dokan Compatible 3rd party themes available in the market.
Congratulations. You have successfully built your multi-seller photography business site. Now send an invitation to your photography community to sell their stock photographs on your photography business site. They can easily register from the front-end of your site. If you forget to give that privilege just follow vendor registration guideline to enable that feature.
Now here are some tips and tricks on how you can make your site more lucrative. As well as you will get the business growth guidelines.
How can photographers make their store?
Anyone can register as a seller in your marketplace from the homepage. They just need to click on the sign-up button and select them as a vendor. Following that, they have to fill up the necessary field and submit. But immediately they cannot upload product in their store. Their request is on the pending status.
Now the admin of the store will have to give them permission from the backend. Only, then they can upload the product to their store for sale. To activate it follow the following steps.
Admin Dashbord> Users> All users> Select the newly added vendor> Edit> Scroll down and select “Enable Adding Products” from Selling tab> Update User
Special note: You can give privilege to your sellers to upload products immediately after registration. It'll be very helpful to you. You can activate this feature from Dokan's selling settings menu.
If you want to verify your sellers you can avail our Dokan Professional package. This plan consists of many more attractive and life-saving premium features.
Individual seller get a single store for them in your multi-seller photography business site
Our Dokan plugin gives the facility to create a single store for each seller. They can customize their store based on their choice. Though as an admin of your photography business site you can control and manage the vendor activity from the back end.
To help the customer you can show your seller list or store list in the menu bar. It will add extra value to your photography business site. By this privilege, your customer can go through any seller as per their own preference.
To add a store list in the menu bar follow the below steps.
At first go to your Admin Dashboard > Appearance > Menu > Select Store list > Add to menu > Save Menu
Premium facility for the Sellers or Vendors
Through the Dokan multivendor plugin, every seller gets an individual dashboard. With this feature, they can easily track their records of selling, earning, etc. Which is totally unavailable in other photography business marketplaces. So this is kind of a USP(Unique Selling Point) of Dokan plugin.
How can photographers upload stock photos to their site
Basically, WooCommerce only gives you permission to upload products from the backend. But don't worry our Dokan multivendor plugin also allows vendors to upload the image from the frontend.
Photographers must log in with their account. Then he/she will have to go to the product tab. Click on add a new product. A popup window will come. There they will have to add a Feature Image. They should upload a very low sized photo of their real image. Then fill all the necessary fields. Here they can upload a single image by clicking ‘Create Product' button. If he/she wants to add multiple photos at the same time then they will have to select ‘Create & Add New' button again to repeat the process.
After clicking Create Product button the photographer is redirected to an additional page. There he/she had to select the downloadable option. Then scrolling down he/she will get a new menu of a downloadable option. Then select add file. Here they will have to choose the real image that they want to sale.
You may have a question, why anyone would have to do so many things? The answer is simple. All these things are for security reason. Without doing this anyone can download your real image from the site. Now the real image only appears when the buyer will pay for it. The vendor can control the download limit from their end also.
Benefits of product review before publishing
After uploading a product by the vendor, and admin can hold it in the queue for reviewing the photo. After the completion of the review, the photo gets published once it meets all its terms and condition. Also, if an admin wants then he/she can select the vendor as a trusted one. Once they do this, then this vendor can publish their product directly.
It's totally up to you what you want to do. But we suggest keeping the review option at the initial stage. Otherwise, anyone can destroy the brand image of your photography business marketplace.
All the image is published, it will be automatically get showcased on the ‘Shop' menu. It works as your photo gallery for your Photography Business site.
Buying and Selling process of your photography marketplace
In your multi-seller photography business site, anyone can sell their stock photos. But as you are an admin of your site you have the ultimate power of whatever you want to do.
Now the most important part is on board. Buyer can easily buy the stock images from your site. They just need to select the cart button and the process automatically gets complete by Dokan. Buyer has to review the cart and then click proceed to cart button. Buyer will get a new page and there they will have to fill up some necessary fields in order to purchase photos by paying through PayPal or other popular payment methods.
Cash withdrawals by the photographers
When a buyer successfully completes his payment then he can get the download link of the real stock photo. After a successful download of the product, the cash will be seen available in the seller's account for withdrawing. Then the seller can request to withdraw the earned amount from their dashboard to admin. As an admin, you can set the minimum limit of withdrawal for the vendor from your backend.
Bonus tips to customize the Dokan theme specially for making a photography business-friendly site
This part is optional to build your photography business marketplace. Here we are sharing some awesome customization tips for our Dokan theme.
Once you install the Dokan theme you will get that menu. But if you are not interested to show this on your site you can remove it easily by adding a simple code in additional CSS field. Just simply copy paste the below code in the CSS field and its done.
If you want your vendor dashboard to look simple yet organized then you can customize the side menu bar by activating Dokan Menu Hider Plugin by Nayem. Normally, while you are selling stock photographs then there is no need to show the ‘order' option on the dashboard. You can hide this by this awesome freeware plugin.
Add lucrative gallery in your photography marketplace
Our recommendation is to use our default shop showcase feature. But if you want to add eye-catchy gallery like other marketplaces, then you can choose 3rd gallery plugins. There are so many other awesome gallery plugins available in the market. Photo Gallery by Envira has WooCommerce compatibility but you have to get their premium package. Otherwise, you will have to the hassle of adding photos from the backend.
You can show the Envira gallery in our Dokan theme as well.
Follow this: Admin Dashboard > Plugin > Add New > Click search > Type “Envira” > Install > Active > Create Envira Gallery from their menu > Copy shortcode > Publish as a new page
Finally, you are done with your own multi-seller photography business marketplace. You can't imagine how much happy we are, that we help you to start your own business. Thanks a lot for staying with us. If you find this article any way helpful for you or your business then feel free to share your thoughts with us.
Note: All the beautiful stock images used in this tutorial are free to use. Special thanks to Unsplash.
When you plan to shop online, would you enjoy shopping from it if it has a complicated web store to browse? In many cases, online shops tend to lose some very potential customers for having a very complex e-store product page. Most of the time people browse around for a few minutes in an online shop for their favorite WooCommerce Product, and if they find it difficult to get to their desired product, they tend to lose interest from visiting the site for the second time. Continue reading “All You Need In A WooCommerce Product Page To Boost Sales”
It's widely known by now that the GDPR has come into effect since May 2018. The primary aim of GDPR is to strengthen the control of EU residents over their personal data and unify data protection for all individuals residing in the EU. If you haven't yet read up on this, here's something for your treat:
The new law concerns all website owners and developers who deal with personal information relating to EU users;
The law gives EU residents the right to control their personal information.
The regulation has placed measures to track compliance and exponential penalties for non-compliance.
Individuals, organizations, and companies that are either ‘controllers' or ‘processors' of personal data will be covered by the GDPR.
Of course, that includes us too, weDevs, since we are developers of WordPress products and has a major portion of EU customers.
Why you should care?
If you are residing in the EU globe, this should concern you, even if you are using a site of a business that's not based in the EU. The data controllers, processors, or the data subject/customer has to be based in EU for the law to apply. We have seen enough debacles and downfalls in businesses or their reputation thereof for failure to keep up with user data privacy and protection. Information leaks and breaches have all cost companies billions of dollars and loss of customer trust.
GDPR holds transformational value in altering the way data of customers is handled and used by businesses and public section organizations. It also gives more rights to individuals to exercise control over their information.
This makes the introduction of GDPR a revolutionary arrival in the already hyped topic on data protection and conservatism, making it instantly impactful.
GDPR and other data protection laws rely on the term ‘personal data' to discuss information about individuals. Personal data is anything that allows a living person to be directly or indirectly identified, whether it be professional, personal or public. This includes:
automated personal data and encompass pseudonymised data
Thus GDPR is a means by which companies can be held responsible for what they do with the information they collect from you:
For companies that have more than 250 employees, there’s a need to have documentation of why people’s information is being collected and processed, descriptions of the information that’s held, how long it’s being kept for and descriptions of technical security measures in place. – Wired
Steps to follow to ensure rigorous GDPR Compliance
Discover – identify what personal data you have and where it resides.
Manage – govern how personal data is used and accessed.
Protect – established security controls to prevent, detect and respond to vulnerabilities and data breaches.
Report – keep required documentation, manage data requests and breach notifications.
The new EU law is strict about these steps. Organizations are highly encouraged to get Data Protection officers (DPOs) to create robust data security policy and procedures to help mitigate risks and ensure compliance. Meanwhile, the company's stance on data protection should be passed on to all employees and stakeholders, including third-party agents that the company deals with.
GDPR for WordPress site owners
WordPress is now diligently working on becoming fully GDPR compliant. Its areas of focus are:
updating its core policy to reinstate the importance of data privacy and policies;
assisting site owners with functionalities to comply with privacy policies for their websites;
modify plugins guidelines accordingly;
encourage and facilitate compliance in general;
update privacy tools and documentation to educate site owners on privacy, GDPR requirements and usage.
For those of you using WordPress to run your sites, be careful of the following:
find out all the ways you are collecting customer data.
insert mechanisms so users can control their personal data.
ensure any third-party tools and solutions you are using are also GDPR compliant.
avoid obtaining data from users when it doesn't serve a purpose.
the checkboxes should not be checked by default.
Add a dedicated separate web page for the policy in their websites.
Add privacy information from plugins that their products will be dealing with.
Reviewing and publishing the policy.
GDPR for WooCommerce and store owners
right to access requests
right to erasure requests
security breaches, and
the need to have a DPO.
So that EU residents know better how eCommerce sites running on WooCommerce are collecting data, who and how they are sharing it, and how they are being tracked.
It must be mentioned here that the fines for non-compliance are substantial for businesses: 4% per annum, and this applies to both businesses inside and outside of EU.
Similar to other sites, the new law requires eCommerce stores to inform users about the kind of information they collect, store, and share. It also places certain rules about the kind of consent required before the business can collect personal data.
WooCommerce stores will also be required to explicitly detail and notify how they will use this data in their privacy policies.
WooCommerce customers will also be able to exercise the following new rights:
Demand a copy of all the data stores have about them [Right of Access].
Demand any errors in the data be corrected [Right to Rectification].
Request the removal of all personal data [Right to be Forgotten/Right of Erasure].
Online marketplaces also need to consider the following 2 issues:
Pseudonymisation: The GDPR is big on this. This process is required to transform personal data in a way so it cannot be attributed to an identifiable user, without the use of additional information.
Pseudonymisation enhances privacy by replacing most identifying fields within a data record by one or more artificial identifiers, or pseudonyms. GDPR: Report
Along with pseudonymisation, eCommerce stores can also protect personal data by employing access restrictions, encryption, backups, data minimization, and regular testing.
Records of processing activities: eCommerce stores must keep track of all information of users collected. WooCommerce stores have to keep track and record how they collect data via forms, such as, contact and support forms, newsletter signups, subscription buttons, etc. This also includes how the store collects analytics data, what they do with it, how the data is stored, codes used in plugins and themes, and how they communicate with users. eCommerce stores must also notify customers if their information gets stolen by breach.
What weDevs is doing about GDPR
As already stated, both WordPress and WooCommerce have embarked upon this important task to comply their privacy policies and work with GDPR. Following the same footsteps, weDevs is transforming its plugins guidelines. The company has started doing so with WP User Frontend plugin, and is now working its way towards making Dokan, WP Project Manager, WooCommerce Conversion Tracking, weForms, and all the others GDPR friendly.
So, you should start working on GDPR compliance as soon as possible if you haven't started yet. Also, share your thoughts and opinions on what you have done so far.
Back in early 2010's, it was quite difficult to find a plugin that would fulfill all your multivendor marketplace needs. With the booming market of e-commerce multivendor store, there are a lot of things that have changed the face of online selling in the past few years.
Worldwide an online marketplace is a profitable business option that everyone likes to cash in with nowadays. Statistics says with the growing popularity, by 2020 it will conquer almost 40% of the online retail market that is backed by vendors & an uncountable number of visitors.
So are you also planning to launch your very own multivendor marketplace in WordPress? If you are then it is probably the best time to do so.
If you are planning to start your own eCommerce business and couldn't decide on the platform to get started with, you are really in a difficult situation. Do not worry, we are here to help you out with that.
You may already have done some research and found out the big names in the eCommerce software industry. However, there are some other big players including Shopify, BigCommerce etc.
But, if you look at the total market share of the eCommerce platforms, you will notice that WooCommerce is leading with around 47.3% and on the second place, there is Magento with 13.1%. That's how prominent and popular this two E-commerce platforms really are. (wappalyzer, April 2017)
So, it's natural that you are struggling to choose between WooCommerce and Magento.
While planning to launch your own E-commerce site and in the dilemma of choosing the right plugin for it, this blog will probably help you a great deal. This post will cover the in-depth comparison of the features, pricing, security issues, performance, user ratings, setbacks and everything else related to WooCommerce & Magento.
The Overview: WooCommerce Vs Magento
Officially founded in the year 2011 by Woothemes, WooCommerce has begun its journey to conquer the WordPress industry with its cutting edge E-commerce features. It is said to be one of the most technically sound e-commerce software to come out for its users. Powering up almost 30% of the whole E-Commerce market, WooCommerce now has almost 1o million+ active users worldwide.
In ThemeForest, WooCommerce has over 1144 themes. In the directory of WordPress.org, it has over 567 WooCommerce Themes and in mojo-themes, there are almost 240+ WooCommerce theme available. That makes it over 1800+ themes in total. So there is no shortage of themes for WooCommerce when it comes redesigning your E-commerce websites.
Magento started their journey in the year 2008, developed & founded by Varian, Inc. They are currently ruling over the 8% of the total E-Commerce market, Magento is one of the vast & robust E-Commerce application available in the market. Presently its active user has reached 25,0000+ with a yearly transacted gross merchandise volume of over $50 billion.
Magento also has a good number of themes to decorate the website. There are over 890+ Magento theme in ThemeForest, giving its user complete freedom to design the e-store their way.
What’s so special about WooCommerce & Magento?
Mostly suitable all kinds of E-business, WooCommerce is currently the best open source E-commerce platform available for WordPress user. It is a WordPress plugin and allows its user to sell anything and take full toll of its open source benefits in WordPress. It provides the best easy to use options for its users. User friendliness is probably the unique entities of this powerful WordPress E-commerce plugin.
On the other hand, Magento is one of the uniquely designed platforms mostly based on user needs. The application mainly consists of two plans Magento Community and Magento Enterprise. The community plan is open source and free to download and the enterprise plan is loaded with advanced features with mostly premium services. The application suites best for the development professionals of e-stores with high aspirations.
Here is a graphical statistics of WooCommeerce & Magento in Google trends in the past 12 months-
Trends over the past 5 years of WooCommerce and Magento –
Here is a look at the market trend for WooCommerce & Magento in the last 5 years. As it can be seen, Magento is clearly ahead in terms of public interest even though WooCommerce is catching up to it faster.
Trends since the beginning to present
The graph shows the statistical change in market trends between WooCommerce & Magento since the beginning of time. Both the platform started off slow and took time to make their place in the market. Being a free & open source platform for WordPress, WooCommerce sure caught up really well with Magento in the last 8-10 years.
The Outright Comparison: WooCommerce Vs Magento
Before going into the comprehensive comparison, let's have a look at few of the common entities of WooCommerce & Magento that will help you decide which is best suited for you.
According to CodeinWP, WooCommerce gives all the core and important features of an eCommerce store for free and you can also include more advanced functionalities including booking, auction, subscription, PoS etc. using paid extensions. On the other hand, the free version of Magento doesn't do much. If you want a full-fledged eCommerce store, you will have to pay around $18,000/year. In terms of usability, WooCommerce is ahead of Magento as it is easier to use and even non-coding people can use it to the fullest.
So if you are in a hurry and not too keen on getting into the detailed comparison and want just some basic info on this two most popular E-Commerce platforms, then the above chart with some of the essential information, might help you decide in choosing the right one for you.
WooCommerce Vs Magento: Main Features
Being a WordPress plugin, it has the ability to manage all E-commerce related issues from the WP-Admin dashboard of your site.
Supports marketing campaigns such as discounts, coupon codes, usage limitations etc.
Has advanced reporting facility of sales income, level of inventory, overall store performances, product and customer reviews.
Supports a number of popular payment gateways, Paypal, Cash on delivery and Stripe for credit card payments.
Capabilities to set free or flat rate shipping for product delivery.
Options to control tax settings with local tax rates including tax classes.
Use templates to get an exclusively customizable design e-store.
Ability to perform target marketing, customer segmentation and merchandising.
Options to set more than one wish lists.
A highly portable device responsive application.
Facility to add countless product attributes.
Privacy feature in selling a product to a specific customer.
Integrated content management system.
WooCommerce Vs Magento: USP
Zero transaction fees.
Full control over code base customization.
Thousands of free and paid themes & extension options available.
A lot of helping hands available to contribute from the open source community of experts.
Easy to use & learn.
A huge number of helpful resources and documentation available.
Has a way better CMS capabilities compare to other contemporaries.
Highly scalable and flexible E-commerce application.
Catalog and product management facility.
Extremely professional looking web design option.
Has core functionality of highest order.
Business to Business E-commerce facility.
A number of useful integrations available.
Can handle multi-website/multistore on the same installation.
WooCommerce Vs Magento: Limitations
Vulnerable to security concerns if not maintained well.
Chances of plugin conflicting with one another.
A number of severe developer risks.
Requires self-hosting & constant updates of core plugins.
Usable only on WordPress hosted platform.
Complex system and development knowledge required to operate.
Expensive to use and maintain.
Themes & third party apps are difficult to implement.
Requires constant software updates.
To overcome higher developer risks it requires highly skilled developing personnel to manage and maintain the application.
WooCommerce Vs Magento: Pricing
As a WordPress plugin WooCommerce is free to download and use.
Magento's community plan is free to use and download, but its enterprise plan requires around $18000 per year.
WooCommerce Vs Magento: Ease of Use
To be honest, WooCommerce has a pretty straightforward and easy to use interface on your WordPress. Anyone familiar with using WordPress even without any developing knowledge can easily learn to use and maintain this plugin. The platform is easily customizable from your WP-Admin dashboard.
You can quickly test the site, make several changes until you are satisfied with it as well as long as you are used to a WordPress site. It makes the life of a WordPress user a whole lot easier when it comes to creating their own E-commerce site. So overall the plugin works great even with all the helpful features making it one of most easy to use E-commerce platform.
For anyone new, it does require a little bit of time to get used to the system of Magento. It is certainly said to be built under a complex method of usability. People not familiar with such kind of application may find it quite challenging to manage it. Even getting to the admin area of Magento might look to be tough for some people in the beginning.
So the software itself comes with a difficult frontend to maintain. Makes it even tougher for people without much tech knowledge as well. So overall, Magento is a platform that is said to be not so user-friendly for the beginner user. But for a more advanced user, it does offers all the useful features in making it a large and formidable online shop.
WooCommerce Vs Magento: Site Performance
When it comes to the performance of your E-commerce site, you can't afford to have a website that takes too long to load. This makes the customer leave your site quicker resulting in a substantial loss of your online business. So the performance of a site depends largely on the hosting provider and the volume at which you are loading files to your website.
For both WooCommerce and Magento, the performance of it will have different results considering its functionality and size. So regardless of the platform, the performance of your E-Commerce site mostly rests on several other factors such as your web hosting provider, whether your posted images are optimized or not and whether you are using a Content Delivery Network (CDN) or not.
WooCommerce Vs Magento: Level of Security
No online store is complete without the effectiveness of its security measures. The importance of security cannot be unnoticed by any means. So even for WooCommerce and Magento handling the security issues plays an important role in their overall ratings.
Both WooCommerce and Magento allows its user to enable a number of advanced security measures, but mostly through extensions and manual process. Even though it is well-known fact that no site can be 100% safe from security attacks. But in order to ensure advanced security to its clients, Magento offers dedicated security patches.
And since these patches aren't that easy to apply so, therefore, most new users might not even care about doing so. This might result in a number of Magento stores being outdated in terms of security coverage.
Having said that, if having the best of security is your top priority and you don't mind spending on it, then Magento is definitely your bet in this regards.
WooCommerce Vs Magento: User Group
Since it is a WordPress plugin hence, it is safe to say that its preferred user base will most likely be of WordPress background. Unless they totally want to change their web hosting platform to use Magento. But if you already own a WordPress site, then all you will need to do is to download WooCommerce plugin and install it to set up your own E-commerce site. Yeah that how simple it is for the WordPress users.
It consists of some the complex set of settings, making it ideal for the user group from larger companies or enterprises. People those who are willing to spend big bucks in wanting to develop and grow a big business are certainly the suitable user base for this. In order to maintain Magento, you need to have a developing knowledge as well, therefore people from tech background might also find this platform suitable for them.
WooCommerce Vs Magento: Level of User Convenience:
Core functionality level with more stars also means the system is loaded with complex operative options which might not be user-friendly for the most E-commerce site owner. And the price at which Magento uplifts these satisfaction level, even the five stars might look very ordinary in eyes of many.
Having said that, both WooCommerce and Magento offers its user a great deal of user satisfaction. WooCommerce ensures the highest level of satisfaction to most small to medium size business and Magento to very high-end E-Commerce business projects.
WooCommerce Vs Magento: Extensions
Both WooCommerce and Magento allows its user to add & activate advanced functionalities through their extensions. In Magento, you get most of the extensions built-in with its enterprise plan of $18000 per year. Whereas for WooCommerce you are required to buy extensions individually for the advanced functionalities that you are willing to use.
For example, the booking feature of WooCommerce hasn't been included in the free version of WooCommerce but in Magento, it is already present in its Enterprise Plan. But there are other premium extensions for Magento, that you can buy from Magento Marketplace.
Well, looking back at the main features side by side that this two platform supports may help you choose and decide which one would be the best fit for your E-commerce shop. So here are the significant attributes in a chart side by side for your convenience.
After learning about all the above features, benefits, drawbacks and other relevant comparisons, it is not going to be easy to pick the best E-commerce platform. One platform outperforms one another in several different entities of its features. And it is a wise idea to find out which one is better suiting and fulfilling your E-commerce business needs.
When it comes to WooCommerce, after analyzing it's above attributes, it is quite evident that it an ideal E-Commerce platform for all E-Commerce sites starting from small to medium/large size business. So those who are planning to launch a robust & scalable E-Commerce store using WordPress, they can probably choose WooCommerce over anything else even with their eyes closed.
On the other hand, using Magento is not a cheap deal at all. Moreover, to use it hassle-free, a user requires having basic development knowledge as well. Also using Magento system is quite complex and vast. So if you are running a big project and have the budget to spend more than $15000-20000 per year, then there can be no better e-commerce solution than Magento.
The Final Pick
Both WooCommerce and Magento has some of the most advanced and innovative features. But their user base might be very different from one another. So picking just one of these two great E-commerce platform won't be justified simply due to the fact of its variant user base.
In the end, it's quite evident and safe to say that WooCommerce is an application mainly designed for all types of businesses. It simply does the work of selling products and once it grows bigger, it can include more functionalities by adding extensions to satisfy its customers. And for WordPress users, it is definitely the ideal platform to go for. So pick WooCommerce if you already have a WordPress site set up and want to own a small budget E-commerce business to sell products through it. In case you want to start big, you can include all the premium extensions of WooCommerce.
On the other hand, Magento is a platform more popular among big business companies and corporations. Please note that WooCommerce is 6 times more popular than Magento. However, Magento is highly scalable making it ideal for the people with bigger plans or with other large successful online ventures. It works brilliantly once you install it by a specialist developer. The extensions are quite impressive and high end as well. So pick Magento if you have the mindset to go big right from the beginning with no shortage of funds. As setting up an e-store with Magento requires a huge budget and proper development team.
If you have any experience with WooCommerce or Magento then do share your thoughts on these amazing E-commerce platforms. It will certainly help us in our future posts to compare the E-commerce software better.
Leave us a comment, if you have any queries or suggestions regarding our blogs or services.
Shipping is one of the essential factors of completing an order from a WooCoomerce e-store. It is the free shipping that attracts the customer the most. In many cases, the price attached to the shipping deal affects the decision of customer buying that product. If the cost of shipping is higher then it normally discourages a customer to get that product from that particular site.
You may not be aware of the changes that are being adopted unless you are hardcore WordPress enthusiastic. With version 4.8, WordPress has brought many noticeable changes. Also, the 4.9 version made major improvements. These are groundbreaking.
Guttenberg, a revolutionary project of WordPress will bring massive change in how WordPress works. This will be the most significant change that will either make you love WordPress or, dislike it!
Basically, 2018 is going to be a long year for WordPress as many changes will appear. In today's post, we will talk about the changes that might happen in WordPress this year, 2018. As a dedicated WordPress user, both you and us do care how things will work out. So, without further ado, let's find out the changes in WordPress!
Changes & Expectations: WordPress in 2018
People at WordPress are working heart and soul over the last few years to develop a new revolutionary content creator/editor. They call it – Gutenberg. The good news is – it will be released in April 2018 along with WordPress version 5.0. It will be added to the core of WordPress replacing the existing classic editor.
Gutenberg is mainly a block editing system something like the editor of MailChimp, WIX, and Medium. This upcoming WordPress out of the box core component will be integral to WordPress. It is expected that Gutenberg will make the content writing and editing process lot easier and modern than before. You will be able to drag and drop elements on the canvas and create blocks, where you will create your content. This will also make the process of adding images, videos and other media files easier.
Basically, Gutenberg is the all new editor that will give you the same experience that you get on Medium on your favorite CMS, WordPress.
2. Classic WordPress Editor
The rise of Gutenberg is like saying goodbye to the familiar 10 years old WordPress Classic Editor.
But there is hope! The people who like the classic content editor can still use this feature on WordPress. You may wonder how?
Well, The Classic Editor will become a plugin so that anyone can use it whenever they want. So, if you are feeling bad because of the removal of the editor from WordPress core, you can install and activate it as a separate plugin anytime.
As the editor is not dead yet, you will still have the opportunity of coping with the new Gutenberg system, accommodate your existing projects and also keep your work ongoing with the old Classic Editor.
3. WP CLI in Action
The command-line interface for WordPress (WP CLI) is going to be extended in the way it would be used to create things. It is inevitable for many companies and individuals as well.
Most of the developers would agree that WP CLI is the best tweak going to happen to WordPress. It would be much easier for the users to –
Set up new WordPress sites
Control WordPress with CRON
Quickly test code
And a whole lot more other tasks which can be easily and swiftly completed via the CLI or a shell script.
4. Rest API will be more enhanced
A few things such as custom applications will be added to the WordPress dashboard. What's more – you will be able to get the Admin panel on Rest API.
The good news is that you can use WordPress as a Framework to manage content for any web application. The REST API is simply a set of codes which help you send and retrieve data from WordPress applications that you possess.
We are thankful for the WordPress developers of the future due to all sorts of great possibilities. Putting the weight of Rest API behind, you can create mobile apps on WordPress like creating websites which means you will be able to get the iPhone or Android apps run on your WordPress website.
6. Changes in Theming Industry
Tons of free themes abound in WordPress.org ranging from basic layout themes to customizable ones. But, lately, we have seen that there is a massive surge of themes using drag and drop builders at varying price points. Whether these drag and drop builders are complex or simple, they don't require any coding know-how.
Thus, it is expected that theme & theming industry will shift due to changes in page builders & block builders in 2018. We have already experienced how drag and drop page builders like Elementor has changed the way of creating amazing WordPress pages. Anyone without a single line of coding knowledge can easily create wonderful pages on their WordPress sites. This has become possible thanks to block building plugins. We already told you about Gutenberg and interestingly, it is also a block builder for writing WordPress posts.
Tide project for WordPress is a medium that benchmarks the code quality of the themes and plugins. The non-developer users accept codes irrespective of their quality. But, developers could check a rough score of every plugin and theme's quality from now on. Although Tide project won't be a panacea for security issues it's pretty cool for the developers!
7. Rise of SaaS in WordPress
WooCommerce’s recent move to an automatic renewal suggests there is an ongoing trend for more SaaS plugins to come.
SaaS (Software as a service) has been a buzz word nowadays. This is based on server computing via the personal computer's access. It goes without saying that this method of computing has exploded in popularity among the WordPress netizens. For example, Imagify from the WP Rocket team, BlogVault backup and security plugin etc.
A lot of popular plugins will emerge as SaaS solutions in 2018. Besides that, new WordPress plugins might pop up being SaaS and would provide greater features that were unimaginable inside WordPress.
8. Extended Use of WordPress
In 2018, WordPress will become more open to all. New people and companies will start using WordPress. Due to the amazing features and applications (plugins) of WordPress, people around the globe will realize how easier and reasonable these solutions are. This will effectively increase the number of total WordPress users.
For example, ERP (Enterprise Resource Planning) solution is already available in WordPress. And it costs way affordable than regular ERP systems around the world. If companies can find a better, scalable, customizable and efficient solution that costs less, they would definitely turn to such solutions.
It won't be any surprise if WordPress takes up 1/3rd of the total number of websites of the entire universe. If we take a look at its exponential growth in 2017, it is clear that it extends its possession from 27.3 % to 29.3 %. If WordPress can retain this trend, by the end of 2018 we are going to see 31.5% market share. Its consistent increase indicates it's stability and durability for sure.
Moreover, WordPress is becoming accessible even more. Thanks to applications that suitable for blind and disabled people, the accessibility of WordPress would be extended in the upcoming years. A good example would be WP Accessibility.
9. WooCommerce Serving Enterprises
E-commerce, more over WooCommerce will be more ready for enterprises in 2018. Better scaling will be available and it would be a lot easier for users to adopt the solution. This means larger companies and enterprises would use WooCommerce for their eCommerce operations and for that WooCommerce has to make their solution scalable for serving such users.
Over the years, we have seen a prolific growth in themes and plugins for WooCommerce which is a much-needed thing for the e-commerce sites. Moreover, WooCommerce, being open source, has already won the heart of its users for increased Data Control, Security and affordability of Launch/Maintenance.
Now, in 2018, it's expected that the improvement of inclusive design for Sellers and Buyers will be available on its development pipeline. Frankly, there is no sign that this trend will disappear soon.
10. #WPDrama – More Controversies
Lots of controversies will take place in 2018. People might fork the core version, some would not upgrade to version 5.0 and prevent others to do so. Thus, it will become problematic for some people.
WordPress has always given emphasis on backward compatibility. It has autonomously left its codebase outdated and large having lot of technical debt. To cite an example, it allowed its plugins and themes to run on PHP 5.2.4 which is literally unsupported by PHP since 2011. Though developers raised this issue a good number of times, WordPress remains unchanged on its decision.
Having said that, though WordPress is very stiff to its decision of backward compatible, it has surprisingly made changes to its codebase by adding the Gutenberg Project. WordPress has started to push forward with newer technologies. Their stance of backward compatibility has already changed and it is expected to experience changes to its codebase even further in 2018.
11. Importance of Security and GDPR
Cybersecurity is very important for the IT industry. WordPress is no different. Many people assume that their website will not be targeted as they are not significant enough. But, that is not true in some cases. Hackers always target the vulnerable ones first. Although WordPress has a good security framework, hackers are also improving their game as well.
Thus, ignoring security will not be an option for 2018. Various security tools are already available in WordPress market and users should consider using them for better protection.
Another important thing that is prone to happen in 2018 is General Data Protection Regulation (GDPR). It concerns the data protection of users on various websites including the ones developed using WordPress. Generally, how long a website keeps the data of a user is regulated using GDPR. We are hoping that it would show significance. So, you should consider creating a plan for this.
12. Virtual Reality Plugins
Virtual Reality (VR) is already a trend. In 2018, we are hoping to see a lot of plugins providing VR experience.
Do you know that – WordPress already supports virtual reality content?
360° images and videos are the proof of it. You can also find many plugins available that provide such experiences on WordPress. Some of the plugins are –
There is no doubt that videos, one of the most important contents these days, can create a difference in terms of design, marketing, advertisements and so on. WordPress has also realized this and provided support for video headers with looping features with version 4.7 Vaughan.
In 2018, the video headers will turn out to be more popular. Also, video first approach will be adopted by most of the websites. So, WordPress will add more features in terms of video headers. Besides that, video streaming is becoming popular on the major social media platforms. So, it wouldn't be any surprise if there is a live streaming feature added to WordPress in 2018.
14. Mobile Friendly Themes
The use of mobile, smartphones to be precise, is rapidly increasing. So, mobile supported themes and plugins are a must for WordPress. There are already many themes that fully supports mobile phones, but still, there are many available that doesn't.
In 2018, we can expect to see more mobile-centric designs that would rule over smartphones and tablets. This will make mobile browsing a lot easier. It would be no surprise if Google starts to penalize websites with outdated themes. Thus, all the excuses for neglecting mobile friendly designs should be avoided in 2018.
What's going to change in terms of WordPress in 2018?
It's really hard to give an accurate answer to this questions. However, we can always assume and predict something from data, examples, trends, and events happening around. This post focuses on such trends, examples, and events that were significant in 2017.
But we can truly expect that Gutenberg, the new Core WordPress Block Builder will change how WordPress works. Depending on its nature and characteristics, a lot of other plugins will have to change their structure and functionality. This will create controversies when WordPress releases the version 5.0 with Guttenberg as the default post editor. This will be the most significant event for WordPress in 2018.
This post contains a lot of information and we are hoping that will help you to prepare plans for adopting the changes that might happen. Do you think it will bring positive or negative changes for you? Feel free to share your opinion on this probable changes and how you feel about the Guttenberg project.