WooCommerce VS Magento: The Battle Of Best E-Commerce Platform

If you are planning to start your own eCommerce business and couldn't decide on the platform to get started with, you are really in a difficult situation. Do not worry, we are here to help you out with that.

You may already have done some research and found out the big names in the eCommerce software industry. However, there are some other big players including Shopify, BigCommerce etc.

But, if you look at the total market share of the eCommerce platforms, you will notice that WooCommerce is leading with around  47.3% and on the second place, there is Magento with 13.1%. That's how prominent and popular this two E-commerce platforms really are. (wappalyzer, April 2017)

So, it's natural that you are struggling to choose between WooCommerce and Magento.

While planning to launch your own E-commerce site and in the dilemma of choosing the right plugin for it, this blog will probably help you a great deal. This post will cover the in-depth comparison of the features, pricing, security issues, performance, user ratings, setbacks and everything else related to WooCommerce & Magento.

The Overview: WooCommerce Vs Magento

Officially founded in the year 2011 by Woothemes, WooCommerce has begun its journey to conquer the WordPress industry with its cutting edge E-commerce features. It is said to be one of the most technically sound e-commerce software to come out for its users. Powering up almost 30% of the whole E-Commerce market, WooCommerce now has almost 1o million+ active users worldwide.

In ThemeForest, WooCommerce has over 1144 themes. In the directory of WordPress.org, it has over 567 WooCommerce Themes and in mojo-themes, there are almost 240+ WooCommerce theme available. That makes it over 1800+ themes in total. So there is no shortage of themes for WooCommerce when it comes redesigning your E-commerce websites.

Magento started their journey in the year 2008, developed & founded by Varian, Inc. They are currently ruling over the 8% of the total E-Commerce market, Magento is one of the vast & robust E-Commerce application available in the market. Presently its active user has reached 25,0000+ with a yearly transacted gross merchandise volume of over $50 billion.

Magento also has a good number of themes to decorate the website. There are over 890+ Magento theme in ThemeForest, giving its user complete freedom to design the e-store their way.

What’s so special about WooCommerce & Magento?

Mostly suitable all kinds of E-business, WooCommerce is currently the best open source E-commerce platform available for WordPress user. It is a WordPress plugin and allows its user to sell anything and take full toll of its open source benefits in WordPress. It provides the best easy to use options for its users. User friendliness is probably the unique entities of this powerful WordPress E-commerce plugin.

On the other hand, Magento is one of the uniquely designed platforms mostly based on user needs. The application mainly consists of two plans Magento Community and Magento Enterprise. The community plan is open source and free to download and the enterprise plan is loaded with advanced features with mostly premium services. The application suites best for the development professionals of e-stores with high aspirations.

Current Trends

Here is a graphical statistics of WooCommeerce & Magento in Google trends in the past 12 months-

The above stats show the public interest for both WooCommerce and Magento over the last one year time. Magento is slightly ahead in this regards compare to WooCommerce.

Trends over the past 5 years of WooCommerce and Magento –

Here is a look at the market trend for WooCommerce & Magento in the last 5 years. As it can be seen, Magento is clearly ahead in terms of public interest even though WooCommerce is catching up to it faster.

Trends since the beginning to present

The graph shows the statistical change in market trends between WooCommerce & Magento since the beginning of time. Both the platform started off slow and took time to make their place in the market. Being a free & open source platform for WordPress, WooCommerce sure caught up really well with Magento in the last 8-10 years.

The Outright Comparison: WooCommerce Vs Magento

Before going into the comprehensive comparison, let's have a look at few of the common entities of WooCommerce & Magento that will help you decide which is best suited for you.

According to CodeinWP, WooCommerce gives all the core and important features of an eCommerce store for free and you can also include more advanced functionalities including booking, auction, subscription, PoS etc. using paid extensions. On the other hand, the free version of Magento doesn't do much. If you want a full-fledged eCommerce store, you will have to pay around $18,000/year. In terms of usability, WooCommerce is ahead of Magento as it is easier to use and even non-coding people can use it to the fullest.

So if you are in a hurry and not too keen on getting into the detailed comparison and want just some basic info on this two most popular E-Commerce platforms, then the above chart with some of the essential information, might help you decide in choosing the right one for you.

WooCommerce Vs Magento: Main Features


  • Being a WordPress plugin, it has the ability to manage all E-commerce related issues from the WP-Admin dashboard of your site.
  • Supports marketing campaigns such as discounts, coupon codes, usage limitations etc.
  • Has advanced reporting facility of sales income, level of inventory, overall store performances, product and customer reviews.
  • Supports a number of popular payment gateways, Paypal, Cash on delivery and Stripe for credit card payments.
  • Capabilities to set free or flat rate shipping for product delivery.
  • Options to control tax settings with local tax rates including tax classes.


  • Use templates to get an exclusively customizable design e-store.
  • Ability to perform target marketing, customer segmentation and merchandising.
  • Options to set more than one wish lists.
  • A highly portable device responsive application.
  • Facility to add countless product attributes.
  • Privacy feature in selling a product to a specific customer.
  • Integrated content management system.

WooCommerce Vs Magento: USP


  • Zero transaction fees.
  • Full control over code base customization.
  • Thousands of free and paid themes & extension options available.
  • A lot of helping hands available to contribute from the open source community of experts.
  • Easy to use & learn.
  • A huge number of helpful resources and documentation available.
  • Has a way better CMS capabilities compare to other contemporaries.


  • Highly scalable and flexible E-commerce application.
  • Catalog and product management facility.
  • Extremely professional looking web design option.
  • Has core functionality of highest order.
  • Business to Business E-commerce facility.
  • A number of useful integrations available.
  • Can handle multi-website/multistore on the same installation.

WooCommerce Vs Magento: Limitations


  • Vulnerable to security concerns if not maintained well.
  • Chances of plugin conflicting with one another.
  • A number of severe developer risks.
  • Requires self-hosting & constant updates of core plugins.
  • Usable only on WordPress hosted platform.


  • Complex system and development knowledge required to operate.
  • Expensive to use and maintain.
  • Themes & third party apps are difficult to implement.
  • Requires constant software updates.
  • To overcome higher developer risks it requires highly skilled developing personnel to manage and maintain the application.

WooCommerce Vs Magento: Pricing


As a WordPress plugin WooCommerce is free to download and use.


Magento's community plan is free to use and download, but its enterprise plan requires around $18000 per year.

WooCommerce Vs Magento: Ease of Use


To be honest, WooCommerce has a pretty straightforward and easy to use interface on your WordPress. Anyone familiar with using WordPress even without any developing knowledge can easily learn to use and maintain this plugin. The platform is easily customizable from your WP-Admin dashboard.

You can quickly test the site, make several changes until you are satisfied with it as well as long as you are used to a WordPress site. It makes the life of a WordPress user a whole lot easier when it comes to creating their own E-commerce site. So overall the plugin works great even with all the helpful features making it one of most easy to use E-commerce platform.


For anyone new, it does require a little bit of time to get used to the system of Magento. It is certainly said to be built under a complex method of usability. People not familiar with such kind of application may find it quite challenging to manage it. Even getting to the admin area of Magento might look to be tough for some people in the beginning.

So the software itself comes with a difficult frontend to maintain. Makes it even tougher for people without much tech knowledge as well. So overall, Magento is a platform that is said to be not so user-friendly for the beginner user. But for a more advanced user, it does offers all the useful features in making it a large and formidable online shop.

WooCommerce Vs Magento: Site Performance

When it comes to the performance of your E-commerce site, you can't afford to have a website that takes too long to load. This makes the customer leave your site quicker resulting in a substantial loss of your online business. So the performance of a site depends largely on the hosting provider and the volume at which you are loading files to your website.

For both WooCommerce and Magento, the performance of it will have different results considering its functionality and size. So regardless of the platform, the performance of your E-Commerce site mostly rests on several other factors such as your web hosting provider, whether your posted images are optimized or not and whether you are using a Content Delivery Network (CDN) or not.

WooCommerce Vs Magento: Level of Security

No online store is complete without the effectiveness of its security measures. The importance of security cannot be unnoticed by any means. So even for WooCommerce and Magento handling the security issues plays an important role in their overall ratings.

Both WooCommerce and Magento allows its user to enable a number of advanced security measures, but mostly through extensions and manual process. Even though it is well-known fact that no site can be 100% safe from security attacks. But in order to ensure advanced security to its clients, Magento offers dedicated security patches.

And since these patches aren't that easy to apply so, therefore, most new users might not even care about doing so. This might result in a number of Magento stores being outdated in terms of security coverage.

Having said that, if having the best of security is your top priority and you don't mind spending on it, then Magento is definitely your bet in this regards.

WooCommerce Vs Magento: User Group


Since it is a WordPress plugin hence, it is safe to say that its preferred user base will most likely be of WordPress background. Unless they totally want to change their web hosting platform to use Magento. But if you already own a WordPress site, then all you will need to do is to download WooCommerce plugin and install it to set up your own E-commerce site. Yeah that how simple it is for the WordPress users.


It consists of some the complex set of settings, making it ideal for the user group from larger companies or enterprises. People those who are willing to spend big bucks in wanting to develop and grow a big business are certainly the suitable user base for this. In order to maintain Magento, you need to have a developing knowledge as well, therefore people from tech background might also find this platform suitable for them.

WooCommerce Vs Magento: Level of User Convenience:

Source: Trellis

The number of stars above might make Magento look to be an outright winner in terms of user satisfaction level but the reality is different. Development requirement level with the high number of stars means a user needs to have basic development knowledge to control and use this platform.

Core functionality level with more stars also means the system is loaded with complex operative options which might not be user-friendly for the most E-commerce site owner. And the price at which Magento uplifts these satisfaction level, even the five stars might look very ordinary in eyes of many.

Having said that, both WooCommerce and Magento offers its user a great deal of user satisfaction. WooCommerce ensures the highest level of satisfaction to most small to medium size business and Magento to very high-end E-Commerce business projects.

WooCommerce Vs Magento: Extensions

Both WooCommerce and Magento allows its user to add & activate advanced functionalities through their extensions. In Magento, you get most of the extensions built-in with its enterprise plan of $18000 per year. Whereas for WooCommerce you are required to buy extensions individually for the advanced functionalities that you are willing to use.

For example, the booking feature of WooCommerce hasn't been included in the free version of WooCommerce but in Magento, it is already present in its Enterprise Plan. But there are other premium extensions for Magento, that you can buy from Magento Marketplace.

You can check out the price and other details of WooCommerce add-ons from the WooCommerce Extension Page.

The Verdict: Which One Should You Choose?

Well, looking back at the main features side by side that this two platform supports may help you choose and decide which one would be the best fit for your E-commerce shop. So here are the significant attributes in a chart side by side for your convenience.

After learning about all the above features, benefits, drawbacks and other relevant comparisons, it is not going to be easy to pick the best E-commerce platform. One platform outperforms one another in several different entities of its features. And it is a wise idea to find out which one is better suiting and fulfilling your E-commerce business needs.

When it comes to WooCommerce, after analyzing it's above attributes, it is quite evident that it an ideal E-Commerce platform for all E-Commerce sites starting from small to medium/large size business. So those who are planning to launch a robust & scalable E-Commerce store using WordPress, they can probably choose WooCommerce over anything else even with their eyes closed.

On the other hand, using Magento is not a cheap deal at all. Moreover, to use it hassle-free, a user requires having basic development knowledge as well. Also using Magento system is quite complex and vast. So if you are running a big project and have the budget to spend more than $15000-20000 per year, then there can be no better e-commerce solution than Magento.

The Final Pick

Both WooCommerce and Magento has some of the most advanced and innovative features. But their user base might be very different from one another. So picking just one of these two great E-commerce platform won't be justified simply due to the fact of its variant user base.

In the end, it's quite evident and safe to say that WooCommerce is an application mainly designed for all types of businesses. It simply does the work of selling products and once it grows bigger, it can include more functionalities by adding extensions to satisfy its customers. And for WordPress users, it is definitely the ideal platform to go for. So pick WooCommerce if you already have a WordPress site set up and want to own a small budget E-commerce business to sell products through it. In case you want to start big, you can include all the premium extensions of WooCommerce.

Learn More About WooCommerce→

On the other hand, Magento is a platform more popular among big business companies and corporations. Please note that WooCommerce is 6 times more popular than Magento. However, Magento is highly scalable making it ideal for the people with bigger plans or with other large successful online ventures. It works brilliantly once you install it by a specialist developer. The extensions are quite impressive and high end as well.  So pick Magento if you have the mindset to go big right from the beginning with no shortage of funds. As setting up an e-store with Magento requires a huge budget and proper development team.

Learn More About Magento→

If you have any experience with WooCommerce or Magento then do share your thoughts on these amazing E-commerce platforms. It will certainly help us in our future posts to compare the E-commerce software better.

Leave us a comment, if you have any queries or suggestions regarding our blogs or services.

Exclusive Things You Can Do With WooCommerce

WooCommerce, as you might know, is the most popular plugin on WordPress to build and manage an online store. But it is not just a basic store builder; it has evolved into an ecosystem for eCommerce. Since it is now owned by Automattic (the same company that operates WordPress), it has some obvious advantage over other alternatives.

You can explore many avenues of online business with WooCommerce. The credit goes to its versatile payment system and host of compatible plugins. Many ideas that you think are impossible with other eCommerce platforms, you can do it smoothly with WooCommerce.

So, What's There In This Post For You?

In this article, we are going to share with you some exclusive use cases of WooCommerce and how that will add value to your business. Are you a newbie in the world of WooCommerce? This post is a must-read for you as we will share some awesome WooCommerce hacks! And if you consider yourself a pro, check out if you knew about these advanced functions all along. There is a high chance that you have missed out a few of them!

Set Different Subscription Packages for Buyers

If you are selling periodic magazines/newspapers, digital courses, e-access to any privilege, you must create subscription packages. These packages enable your users to make recurring payments. Or you can restrict access to your products based on subscription levels. In a few words, it is one great way to bring exclusivity in your online store.

As expected from the leader of the market, WooCommerce supports most of the popular payment gateways. Customers can unsubscribe anytime; so there is no risk of legal issues. You can find many subscription plugins for WooCommerce on the internet, but we would suggest you go for their official subscription plugin.

Create Membership Area And Start Earning

Membership can be a great way to monetize your website. With WooCommerce, you can create membership levels for your customers and take full control of your site. This plugin works in association with the subscription plugin.

Groups for WooCommerce, the most popular WooCommerce membership plugin automatically add customers to different groups based on their purchase records. How you want to sell the membership is totally up to you. It can be charged on one time/monthly / yearly basis. Also, you have the liberty to configure anything related to members throughout the duration of membership.

Bring Your Store in The Largest Social Networking Site

We do not need to show any stat to convince you the role of Facebook in our everyday lives. Almost everyone you know uses the internet has a Facebook profile, right? So, why don't you open your online store in Facebook? Kind of like importing it from the original website.

It might sound difficult. But in reality, it is not if you are using WooCommerce.

It has this free plugin that lets you connect your store with your Facebook page. With advanced Facebook pixel, it only takes a while to import all your product data and images. The plugin also includes an ad extension that can be used to target your audience on Facebook.

Build An Auction Site Easily & Become Next eBay

The best part of auction site is that you can make windfall profits from a product. But, you have to make sure the product is tempting enough to start a bid-war and you are promoting it properly through social media.

WooCommerce offers the flexibility to turn your online store into an auction site. You just need to install a suitable auction addon in your site. My personal recommendation would be to go for WooCommerce Simple Auction. It enables you to create auctions for different products in a specific time range. You can also view the bid history in real time and bidders can track their bids from “My Auctions” tab. After the winner of the auction is announced, she can make the payment immediately to avoid getting walked-over.

Stop Unwanted Reviews on Your Products

If you are using WooCommerce for some time now, I am pretty sure this is something you looked for at times. Don't get me wrong, product review is surely a great way to increase interaction with customers. But you may want to disable reviews on various contexts; for example, if the product is from a different source or if it comes free with other products. There can be other reasons too. But whatever that is, WooCommerce lets you stop reviews on certain products!

Click on the ‘advanced' tab of a product and tick off the option where it says “enable review”.

Get Notified Through Slack About New Customer Orders

Slack has already become the hottest collaborative tool for digitally connected teams. Its influence is so vast that many companies count the work hour based on employee's availability status on Slack. (In case you are wondering, no, we are not one of them. But we extensively rely on Slack for communication purpose 😀 )

WooCommerce Slack gives you the leverage to receive instant notification in your Slack channels for different events. It can be new customer orders, reviews, low product stock, new customers and much more! You just need to specify the channel where you want these alert messages to flow in, add message or details with it and you are good to go. The configuration screen looks similar to this one:

Offer New Kind of Products With WooCommerce Booking

Last but not the least, I will discuss my favorite use case that is creating booking product with WooCommerce. WooCommerce has a dedicated booking plugin to serve this purpose.

Basically, it helps you create products that demand reservation from the customer. It can be a room or suite in a luxury hotel, an appointment for consultations, tickets of a performance and so on. The customers can check which times are available for booking from the calendar. It also lets you control the calendar and prevent overlapping at a particular time. Since it's WooCommerce we are talking about, you do not need to worry about invoicing and payments. Everything is taken care of!

Final Thoughts

There are many reasons why people prefer WooCommerce to build their store. Its vast functionality allows you to shape your eCommerce however you want. This opens the door for creativity and opportunity. In this article, we tried to cover some of the tips and WooCommerce hacks you can apply all by yourself. Let me know how it worked for you. We will try to give you more resources on this topic later on!

Top Websites Using WooCommerce for eCommerce

Imagine world's one-third of eCommerce websites are powered by a single technology and surprisingly its FREE. Yes, I am talking about one of the largest eCommerce solution providers, WooCommerce.

Did you know? – WooCommerce has over 75 Million Downloads and 5 Million+ active installs.

It makes sense why people are using this technology so rapidly for their business. You may ask why?

Open Source Platform

Well, the fact is WooCommerce is FREE and provides a wide range of functionalities that many other platforms charge thousands of dollars for!

WooCommerce is powering about 33% of the world's online stores.

The following statistics show around 24% of worlds top million sites are using WooCommerce. This is really amazing how it has reached the top position among other popular eCommerce solution providers such as Magento, Shopify, BigCommerce etc.

Usage of WooCommerce in Top Million Sites Around the World (Source: trends.builtwith.com)

User-Friendly & Easily Adaptable

Getting started with WooCommerce is very simple and no problem for most of the users. Even non-tech people can follow through its instructions and create their online store within 10 minutes. However, there are still some complaints that designers (both beginner or advanced) face problem while placing products, constructing layouts and designing checkout. Despite these complaints users till seem to use WC because of its easily adaptable and open source nature.

WooCommerce Ecosystem

Well, WooCommerce runs on WordPress platform and it is the most popular CMS around the world. This boosts the usage of WooCommerce drastically. Let's see some statistics related to WooCommerce within WordPress.

Usage of WooCommerce within WordPress (Source: sellwithwp.com)

Within WordPress, WooCommerce is the most popular eCommerce plugin with the largest user base and community. Although, WooCommerce is free, it has more than 325 paid extensions. They can help any online store to fulfill different set of purposes and stand out in the crowd.

WooCommerce also supports thousands of themes. You can find many themes developed by WooCommerce and also third party companies. Thus, thinking about making your storefront look appealing and professional is not a big deal at all!

All-in-One eCommerece Solution

Most importantly, WC contains most basic features of an eCommerce store. This helped it to reach on of the top positions of world's eCommerce solutions. You can create your very own online store within minutes and get the advantage of all basic and some intermediate features. This makes WooCommerce the leading all-in-one eCommerce solution for WordPress.

Learning by Example

A total number of 1,413,628 live websites are using WooCommerce!

Today, we are here to present you some world class top websites that are using WooCommerce for their eCommerce business. Basically, we want you to learn from examples and show how world's top businesses are using this amazing piece of technology. Let's dig in.


Who doesn't know about Clickbank? They are a global internet retailer providing different types of products. They also allow other people specially manufacturers to sell their own products and marketing people to promote them.

Clickbank ranks 4493 in Alexa and one of the world's top ranking eCommerce sites. You would be amazed to know that they are using WooCommerce as their eCommerce solution and handling a large number of customers every day with ease.

Awesome Inventions

If you are looking for amazing daily gift ideas and cool stories around the world, then you can entertain yourself with Awesome Inventions. They are ranked 4642 on the web and also provides cool gadgets. You can buy your dream gadgets, toys, wearables, outdoor items and bevarages from here and don't be surprised to know that they are also using WooCommerce. Awesome, right?

The Spectator Magazine Shop

The oldest magazine in the English language that is being published continuously is The Spectator Shop. Although they are one of the largest online magazine stores around the world, they are using WooCommerce to power up their online shop. Their website is ranked 14,628 and also has a strong customer base.


Another online resource provider is WorthPoint. They also use WooCommerce to manage more than 300 million items! You can explore their collection from different auction houses and online marketplaces all around the world.


One of the largest online bookstores, BookRiot is powering their eCommerce business using WordPress and WooCommerce. Just like WorthPoint, they are managing thousands of digital products and successfully running their business.

Blue Star Coffee

When it comes to attractive WooCommerce powered online stores, Blue Star Coffee Roasters pops up first. It is one of the most famous online coffee shops on the web. They are using WooCommerce home page. Their homepage has an impressive and high-quality design. This proves many users complaints are wrong and you can customize your store for a brand even you are using WooCommerce.


Wakami is a Guatemala based online fashion company for women. You can find handmade accessories and responsible fashion items. They are also using WooCommerce to manage their online shop.

Forage & Graze

Finally, we have New Zealand based Forage & Graze using WooCommerce. We will conclude our list with this awesome online store. Their homepage is really attractive and has high-quality large imagery.

What's Next?

There is no denying the ever increasing and also overwhelming popularity of WooCommerce as an eCommerce solution. As it runs on WordPress, an open source CRM, the popularity is increasing due to a wide range of opportunity every day. Both WordPress and WooCommerce is highly customizable. WordPress along with WooCommerce can easily power any venture in no time.

So, if you are willing to start your own online store or marketplace, you can start with WordPress and WooCommerce. We can guarantee that you will be able to successfully launch your business without wasting extra time and also money.