Top 12 UX Design Trends to Follow in 2024

Do you ever feel like your website or app just isn't cutting it anymore? User engagement dropping? Conversion rates stagnant? Maybe the user experience (UX) of your website isn't up to the mark.

As UX designers, you understand the power of crafting intuitive and engaging interfaces. But trends move fast, and staying ahead of the curve is crucial. This is where this blog post comes in.

We'll walk you into the hottest UX design trends that you should follow in 2024. So, keep reading to unveil all the UX trends to make your site unique and exclusive!

What is UX Design?

UX design, or User Experience design, is the process of creating products that provide meaningful and relevant experiences to users. This involves designing the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.

In simple terms, UX design is about making products easy and enjoyable to use. It focuses on understanding the users' needs and creating solutions that improve their interaction with the product.

This includes everything from the layout and structure of a website or app to how easy it is to navigate and how satisfying it is to use.

UX means having a complete understanding of all the users, this includes knowing what users need, how they want everything to be carried out, what are their abilities, limitations and so on.

Why You Should Follow the Latest UX Design Trends

Keeping up with the latest UX design trends is crucial for several reasons:

  • Stay Competitive: The UX design trends are constantly evolving. By following the latest trends, you ensure that your designs remain modern and appealing, helping you stand out in a crowded market.
  • Meet User Expectations: Users’ expectations are always changing. What worked a few years ago might not be effective today. Staying updated with trends helps you meet and exceed these expectations, providing a better user experience.
  • Improve User Satisfaction: Trends often emerge from new insights into user behavior and preferences. By incorporating these trends, you can create more intuitive and enjoyable experiences, leading to higher user satisfaction.
  • Boost Engagement and Retention: Engaging designs that incorporate the latest trends can captivate users and keep them coming back. This boosts user retention and can lead to higher conversion rates.
  • Leverage New Technologies: UX design trends often involve the latest technologies and methodologies. By staying current, you can leverage these advancements to create more innovative and efficient designs.
  • Enhance Accessibility: Many new trends focus on making digital experiences more accessible to a wider audience. By adopting these trends, you can ensure that your designs are inclusive and usable by everyone.
  • Drive Business Success: Ultimately, following UX design trends can lead to better user experiences, which translates to happier customers and better business outcomes. It can increase user loyalty, brand reputation, and overall success.

Now let's dive into the latest trends that you should follow and practice for designing your UX!

TOP 12 UX Design TRENDS to Follow in 2024

UX design trends

Before starting, just have a look at the list below. We have covered top UX design trends of this year and it will also let you understand the recent UX best practices.

  1. Responsive UX
  2. Liquid Graphics
  3. Photo Driven Interfaces
  4. Dark Themes
  5. Illustrations
  6. Implementing Material Design
  7. Creative Loaders
  8. Custom 3D Graphic: Animated and Static
  9. Minimalism
  10. Promote Video Content
  11. Personalized Content
  12. UX Design for Business Models

Now let's get into the details!

01. Responsive UX

Gone are the times of ‘mobile-friendly’ sites. These days, in the quickly growing design business, it is essential to be Device Agnostic. It is no longer going to be a choice for companies to make the UX for any specific platform.

Responsive UX is necessary for companies that strive to be successful in this digital era.

The purpose for UX Design in 2024 should be to provide a seamless experience the each and every user irrespective of the device which he or she is been using.

02. Liquid graphics

Liquid graphics are something which is becoming more digitized. In 2024, numerous web designers are planning to go ahead with this trend so as to bring more complex forms of colors in the real digitalized world.

In fact, these days liquid graphics, chromatic forms, and holographic are so much in trend that you find them everywhere so adding them would surely work great.

03. Photo Driven Interfaces

As mobile screens are getting bigger, their viewing experiences vary too. Focus can be shifted from utilizing merely vectors and symbols to real-time pictures. Photography is an essence in the area of design and a perfect combination in images and UX Design can be viewed out for in 2024.

The purpose is not to puzzle users with lots and lots of pictures. You need to maintain substantial margins, spacing, whitespaces, and color balance.

04. Dark Themes

Dark themes have become increasingly popular in recent years. They offer an alternative color scheme where the background is dark, typically black or dark gray, and the text and other elements are lighter. This trend is not only visually appealing but also has practical benefits, such as reducing eye strain in low-light environments and saving battery life on OLED screens.

Example: Apps like Twitter, Instagram, and macOS offer dark mode options, allowing users to switch from the traditional light interface to a dark one. This feature has been widely appreciated for its aesthetic appeal and comfort during nighttime usage.

05. Illustrations

Illustrations are a powerful tool in UX design, adding a unique and personal touch to interfaces. They can help convey complex ideas quickly and make content more engaging and relatable. Custom illustrations can enhance the overall look of a website or app, making it stand out from the competition.

Example: Dropbox uses custom illustrations throughout their website and app to explain features, guide users through processes, and add a friendly and approachable feel to their brand.

06. Implementing Material Design

With the enlightenment of Material Design, it revamped the way UX was created. Easy, minimalistic, vibrant but complex color palettes, typography, all transformed the system screens viewed and were considered.

We need to now desperately go from the brightness and blandness of flat design to liveliness, crispness, enhanced interactivity, intricate textures, and designs, the flexibility of design to different devices, customization, and a user-centric approach courtesy Material Design.

07. Creative Loaders

Creative loaders are animated graphics displayed while a website or app is loading. They keep users entertained and engaged during wait times, reducing perceived load times and improving overall user experience. A well-designed loader can turn a potential point of frustration into a pleasant and engaging experience.

Example: The loading animation on Slack’s web and mobile apps is a simple, looping animation of their logo, which not only keeps users entertained but also reinforces brand identity during the loading process.

08. Custom 3D Graphic: Animated and Static

Custom 3D graphics can greatly enhance the visual appeal and interactivity of a website or app. Static 3D graphics add depth and realism to the design, while animated 3D graphics can create immersive experiences and capture users' attention.

Example: Apple’s website uses static and animated 3D graphics to showcase their products. For instance, the product pages for the MacBook and iPhone feature detailed 3D models that users can interact with, providing a more engaging and informative experience.

09. Minimalism

In opposition to the resurgent color schemes successful in 2018, the minimalist design is evolving. The austerity of the interfaces is determined by the stock companies, featuring the static nature, elitism and the high quality of their products and services.

Minimalism is accomplished by utilizing a monochrome shade palette and clear fonts.

10. Promote Video Content

Advertising Video Content is one of the trends which numerous people are likely to involve in UXD in 2024.

Rather overwhelming a user to see 4-5 sections on What We Do, Why Us, About Us, go for employing a 1–2 mins of a video describing all you desire to convey to your users.

Well, over here you can make a video which would be clear, short, and succinct.

11. Personalized Content

This is of utmost importance. According to one report, 37% of clients who quit business associations do so because personalization is missing.

Usually, many users tend to prefer interfaces that are personalized as per their preference and choices. The great part is that personalization really continues to appeal to the whole human nature and requirements.

Catering to the clients’ requirements based on their former communications in giving personalized user experiences is a trend that hit up in 2018-mid widely.

Personalization in UXD is effective. The purpose is that as it learns and modifies, personalizing your UX offering can happen in productive activities.

12. UX Design for Business Models

Creating your UX according to the company model of your customer: B2B, B2C, C2C, and Hybrid is very vital. Unfortunately, several companies today are yet blind to the potential of fulfilling those right UX tactics that will add on to their companies’ value.

When a company abandons to shine on a digital network, it’s the time you know that it is necessary to spend more time into UX to get that value to your company. The proper accomplishment of the UX Design assists your business to know how to understand your business and your stock(s).

It also enables them to get a sight of your brands to feel and if or not you will be a perfect fit in the opposition. When more and more users discover your site/ app’s UX pleasant, they’ll keep reaching back.

Wrapping up the UX Design Trends

After going through all this, we can certainly say that the UX design trends in the forthcoming 2024 will be completely understandable, accessible, and simple.

So, this is something that is actually going to work great in favor of businesses and people. We hope this post assists you as you create your User Experience.

Now if you have any feedback, please use the comment box to let us know about that. Cheers!

This post is written by Liza Kosh. She is known for her tremendous contribution as a senior writer who loves to share her views on upcoming technology and the market trends. She is now associated with a UI-UX design services providing company based in the USA as a content strategist.

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