Starting an eCommerce website doesn't help you propel the products on to the market and get it popular. You need to strategize your approach to get your products online. Google Shopping is gaining momentum among retailers to be the catalyst in promoting their products online.
Hence to keep your business growing it is important to work on how to get your products online. Google Shopping, with the help of the Google Merchant Center, is lending a hand of help to promote small and big retailers and establish their online presence.
In order to get your products online, you have to first create an account with Google Merchant Center and upload your products. In the case of a WooCommerce store, you can make use of the WooCommerce Google Shopping feed generator plugin and then pave way for the products to Google Shopping.
How Does Google Shopping Help to Kickstart Your eCommerce Sales
Google Shopping is indeed the key to marketing your products and reaching out to the right audience. Your shopping campaigns are assisted by Google Product Feeds that are uploaded to the Google Merchant Center and the Googe Ads, which helps you strategically decide upon the target audience.
When someone is looking for your product on Google, if you want them to see your product on top then you must be aware of how it is happening. If you look out for strategies, then partly it is with the proper utilization of Google Ads and the rest depends on what information you have fed to Google Shopping, via Google Merchant Center.
Your WooCommerce store data is imported to the Google Merchant Center using methods and formats mentioned in the Google Merchant Center.
Here are some important points to remember when you upload your google product feeds:
- The product feed must be up-to-date.
- No erroneous information must be included.
- Images and data must be accurate and give the right idea about the product.
- The feed must adhere to the rules provided by the Google Merchant Center.
Hence in order to generate an error-free Google Product Feed, it is important to make use of a plugin that helps to do it. And there are lots of WooCommerce Google Shopping feed plugins out there.
If you look up, there are plenty available in the market. Let us take a look at a few of the free Google Product Feed plugins available:
ELEX WooCommerce Google Product Feed plugin
ELEX Google Product Feed free plugin is one of the popular free Google Product feed plugins that helps to upload the basic feeds into the Google Merchant Center. The plugin helps to generate an XML file and then upload it to the Google Merchant Center.
The free version does not include product variations though. But the plugin is most suited for retailers who want to make use of the Google product feed to enter Google shopping.
The premium version of the plugin ELEX WooCommerce Google Shopping feed has many more features.
WooCommerce Product Feed Manager
WooCommerce Product Feed Manager is a very basic free version of the WoCommerce Product Feed Manager Pro. The plugin helps to generate a feed for various channels like Amazon, Bing, Google Shopping, etc.
The best part about the plugin is its auto-sync feature with Google Shopping. The plugin also has effective category mapping and extensive filter options to include or exclude certain data.
Moreover, scheduled updates let you keep the data up-to-date.
WooCommerce Product Feed for Google, Bing, eBay and Many More
An ideal free Google Product Feed plugin, this one from WebAppick can create feeds for multiple channels. Like eBay, Bing and much more apart from Google Shopping. You can sync the shopping feed via HTTP or FTP to different shopping engines and keep the data updated.
The free version does not permit Bundled products and composite ones though. Which is again included in the premium version of the plugin. It also supports more than one hundred merchant sites. The plugin is quite responsive and fast. It's one of the best WooCommerce Google Shopping feed plugins.
Product Feed PRO for WooCommerce
Get your products on to different shopping engines in minutes with the help of this plugin. The Product Feed Pro for WooCommerce plugin helps not only to generate product feeds for Google Shopping but also contains 100 plus templates. Those support the comparison of products across search engines and marketplaces.
An unlimited number of products can be uploaded with advanced category mapping. And rule-based mapping for supporting various conditional statements for better visibility of products.
Looking forward to WooCommerce Google Shopping Feed Plugins
The above ones are the list of popular WooCommerce Google Product Feed plugins. These will help you generate error-free Google Product feeds for Google Shopping. Once you generate your Google Shopping feeds, it is uploaded to the Google Merchant Center.
With effective planning and managing of Google Adwords, the target markets are obtained. Wherein your products are displayed and marketed for bringing in higher conversion rates.