As we move forward, the significance of eCommerce stores will increase day by day. And the sales number will reach new heights. It's already proven, especially in 2020.
E-Commerce Sales Are Expected to Reach $6.5 Trillion by the End of 2023!
(Statista)
As WordPress is currently powering 36% of all websites and WooCommerce being the most popular plugin, we can safely assume most of the eCommerce store is built with WooCommerce.
However, just building a WooCommerce store doesn't guarantee success. As an online shop owner, you need to track each and every movement of your customers. And what better way to do that than by using a WooCommerce Conversion Tracking tool.
Yes! a Conversion Tracking tool will help you manage your WooCommerce store with the utmost ease. It will give you all the insight data you will need regarding your ads and campaigns, helping you to take the necessary measures.
Not to say, you can improve your sales conversion rate drastically by re-targeting the site visitor you get each week or even in a month. So, if yo don't want to lose any opportunity that could possibly turn your site visitors into a paying customer, WooCommerce Conversion Tracking tool is the way to go.
WooCommerce Conversion Tracking measures your website performance by identifying the scope of improvement. Then you can organize your site structure and retarget your visitors. Thus improving your traffic and sales conversion rate!
Therefore, today in this WooCommerce Conversion Tracking review, we are going to give you an insight into what this plugin is all about and what we did in the year 2020!
The Year 2020, Beginning of an Unforgettable Year!
The year 2020 is and will be an unforgettable year for all of us.
When we began the year 2020, WooCommerce Conversion Tracking was sitting at 30000+ active installations.
As we come to the end of the year we have already crossed the milestone of 50000+ active installations. That means, almost 20000+ new people have installed and tried the WooCommerce Conversion Tracking tool this year.
Also, we have added some fixes and improvements to the plugin as well. Like,
- We have added the latest WordPress compatibility
- The plugin is now compatible with WooCommerce version 4.0
- There is no unnecessary usage of
wp_kses_post(), which was breaking the plugin - For some reason, the add to cart button was not loading through Facebook. We have fixed that
- And the plugin's performance has significantly improved.
Also, in this year 2020, we have added,
Number of the line of codes: 121
Total Commits: 5
Total Releases: 4
New blogs: 8
2020 has not been in a great year for the people around the world because of Covid-19. That is why we tried to improve our plugin to help the people in their time of need.
4- Perfect Audience
Perfect Audience is an all-in-one retargeting platform for mobile, web, Facebook, and other channels. How cool will be if you can track your conversions on your WooCommerce store and send them directly to the Perfect Audience platform?
Well, you can do that using WooCommerce Conversion Tracking.
- You will be able weed out customers that viewed your products and show ads only to them
- Target the customers who picked your products and send them more information regarding your products through targeted marketing
- Retain your customers. Target the customers who purchased your products and make them recurring
- Send them a reminder! Sometimes customers might forget after purchasing one time. Send them amazing offers and give a small reminder.
5- Microsoft Advertising
You can easily track your WooCommerce store conversions and make the ad campaigns more effective through your Microsoft Advertising platform.
In other words, it is not as popular as Google but people still like to use it for certain information. So, integrating Bing with WooCommerce Conversion Tracking is not a bad idea.
Note: Not satisfied with all these ad platforms? Don't worry you can easily connect your favorite ad platform using the JavaScript tracking scripts feature.
As an online shop owner, you may come across all types of data. Similarly, rather than getting confused on what to do with all these data, you can use WooCommerce Conversion Tracking and use them for retargeting.
Related Article: Top Ways to Re-target Your Website Visitors
Bye 2020, Hello 2021!
The year 2020 has been a hell of a ride. We can say it has been a tough year for the whole world. Meanwhile, we can say that people will be relieved to end this year as quickly as possible.
However, here at weDevs, we tried to help the people out there as much as we can with our products and services. The same goes for our plugin WooCommerce Conversion Tracking tool.
That is what we tried to say in this WooCommerce Conversion Tracking review article. And we hope 2021 will bring new hopes and joy in the lives of all the people globally and end this turbulent times.
And for all hopes and purposes, we wish you a happy new year 2021!