How To Enable Retargeting Conversion Tracking For WooCommerce
Retargeting in eCommerce is a common phenomenon today. And in WooCommerce businesses as well.
If your business goal is to deliver your products and services to more people who matter to you, simply invest in analytics and tools that produce useful data. You can use valuable data to create more opportunities for yourself and to revamp your venture.
One perfect way to do it inside WordPress is through 2 powerful platforms: Perfect Audience and WooCommerce Conversion Tracking plugin for WordPress.
Why Retargeting is Important
No matter how demanded your business and products are, most visitors to your site are going to exit without subscribing, buying, calling, downloading, or interacting in any other way with your offerings that you want them to. It's already hard to grab attention.
Harder to retain enough to compel an action.
Marketers are big on retargeting and remarketing because it reaches people who have already shown a prior interest in your offering or product. When that happens, ads are more likely to get clicked and website visits increase substantially.
Retargeting gives you remarkable opportunities to repeatedly bring back visitors a second, third or fourth time so you can convert. It thus helps to push your brand to the forefront so it's more memorable to your audience.
Your retargeting campaigns should align with your business goals and the audiences you want to reach. Whether you want to increase store visits, generate more leads and sign ups, or increase sales and conversions, remarketing activities should reflect that.
What is Perfect Audience
Perfect Audience is a web, mobile and Facebook retargeting application and ad platform. It lets marketers bring back your site's visitors through different types of advertisements including Facebook and banners. You can perform revenue and conversion tracking, manage multiple sites, get detailed data on click counts, conversions, CTR, CPA, CPC, page views and other actions, retarget freshest visitors who care and much more.
Perfect Audience Conversion Tracking for WooCommerce?
For WooCommerce Stores, Perfect Audience is a great medium to measure your store's day to day and even long-term performance. However, it can be laborious and demanding to implement the tracking code in each and every page.
In such situations, WooCommerce Conversion Tracking plugin for WordPress comes extremely handy and useful. The PRO plugin seamlessly passes your store data from all pages to Perfect Audience ad account.
You simply need to enter your Advertiser ID into the plugin once!
WooCommerce Conversion Tracking PRO
The WooCommerce Conversion Tracking plugin for WordPress passes user-triggered events from your WooCommerce store to Perfect Audience with the help of the Advertiser ID. You don't have to enter the tracking code in each and every single page. This lets you create ad campaigns, optimize and build audiences much faster.
This means you can send data concerning the actions taken by a user in your store site directly to Perfect Audience.
Now you can craft better retargeting campaigns. Get to show your ad campaigns on mobile apps, on thousands of websites beyond Google that Perfect Audience collaborates with, on Facebook's news feed and beyond, and even create personalized product ads.
You can also:
- Show ads to only those who viewed your products
- Target people who picked your products to purchase
- Make your current customers recurring
- Remind users who purchased something and forgot
- Remarket to registered users to make them your customers
This helps you to learn more about customer segments who are interested in your products and services. So you can create more relevant content and understand the purchase behavior of your users.
This data allows you to compare the characteristics of your target audience to find out what’s unique about them.
Use Perfect Audience with WooCommerce Conversion Tracking
With the Perfect Audience channel in WooCommerce Conversion Tracking PRO track multiple trigger-based events and send that data to your Perfect Audience account. If you have already configured all the platforms where you will conduct your retargeting campaigns through Perfect Audience, then all you need to insert in the plugin is the Advertiser ID!
Configure everything you want to track from a simple, intuitive, one-page dashboard:
The events you can track with this WordPress Retargeting Plugin are:
- View Product: Anyone who viewed any product in your store
- Add To Cart: Added a product to their personal cart
- Initiate Checkout: People who initiated checkout can be now tracked
- Purchase: Track who purchased a product from your store and show them ads to make recurring buyers
- Complete Registration: A user who created a profile in your store surely want to buy something. Track who they are.
Why You Need WooCommerce Conversion Tracking
Using Perfect Audience alone, you will be able to answer questions, such as:
- created impressions on your WooCommerce store
- clicked your store site
- and the cost your incurred
But with the WooCommerce Conversion Tracking integration with Perfect Audience, you will be able to create reports. In addition, you will be able to understand on a certain date and month:
- If the ads reached the intended audience
- Did your ads drive business outcomes or contribute to ROI
- If the ads resulted in sales, leads, downloads, or installs
This is purposeful. When you can answer these questions, you can design better retargeting campaigns through Perfect Audience which:
- reach the intended audience
- prove to be memorable
- generate brand awareness
- change the perception of your brand in favorable ways
Get Started with WooCommerce Conversion Tracking
There's more to this WordPress Retargeting Plugin:
- connect with your Facebook account to conduct Facebook remarketing campaigns.
- integrate your Twitter ad account and track your different conversion data.
- connect with Google AdWords to send your Purchase and Registration data.
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