About WooCommerce Conversion Tracking

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Marketplace owners who are running an eCommerce on WooCommerce will need something that tracks WooCommerce orders and other data. Tracking conversions and other user activity is necessary to understand customer behaviour so you can serve clients better through other channels. The WooCommerce Conversion Tracking is an essential plugin for this reason.

This plugin inserts the Pixels you obtain from different channels, like Facebook and Twitter, and lets you send the data triggered by different user actions to these channels. This lets you perform better ad campaigns by targeting the right users.

When you are integrating any advertising campaign, they provide various tracking codes (mainly JavaScript) to insert them in various pages of your site so that it can track how the conversion is happening.

This plugin also inserts those JavaScript tracking scripts on WooCommerce cart page, checkout success page and after user registration. So you can track who are adding your products to cart, who are buying them and who are registering to your site.

WooCommerce Conversion Tracking Plugin comes in both FREE and PRO versions.