Marketplace owners who are running an eCommerce on WooCommerce will need something that tracks WooCommerce orders and other data. Tracking conversions and other user activity is necessary to understand customer behaviour so you can serve clients better through other channels. The WooCommerce Conversion Tracking is an essential plugin for this reason.
This plugin inserts the Pixels you obtain from different channels, like Facebook and Twitter, and lets you send the data triggered by different user actions to these channels. This lets you perform better ad campaigns by targeting the right users.