An Incredible E-commerce Success Story of a Fashion House Marketplace ‘JodyShop’

E-commerce success story has its own way of inspiring people to turn their business more towards online. Current stats suggest that more than 50% of the shopping takes place online. So, with the current trend of online shopping, more people are tilting towards building their own marketplace. One such online fashion e-store decided to become a full-fledged marketplace is Jodyshop.com.

Through this write-up, let’s find out some of the major insights and details about the amazing journey of JodyShop.com turning from a single seller e-commerce store into a complete marketplace for lifestyle & fashion.

Getting Started with Jodyshop & Its Journey with Dokan

I tried almost all the available free and paid tools but no one has convinced me as much as Dokan.

-Waleed Barakat, Founder & CEO JodyShop.com

JodyShop started its journey with very limited features and products in the September, 2016.

As an Associate of Amazon, Jodyshop earns from qualifying purchases. It is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by promoting and connecting it to amazon.com.

The products available in it back then were mostly from the Amazon associate program. Over time, slowly the website started to get noticed by vendors and customers mostly from the US and UK region.

And soon after, more people started to visit the website from all over the world. This is when the owner of the site realized that JodyShop.com business needs to be expanded. So the founder of JodyShop, Waleed Barakat decided to expand the business in a way by which vendors and retailers are able to easily sell product from his site. So he started looking for multivendor marketplace plugin for his website online. He was basically looking for a powerful and permanent solution to expand his business. So he tried out almost all the free and paid marketplace solution available out there.

And finally, after trying out all the tools, he discovered Dokan and its awesomeness that fulfilled all his expectations and demands for introducing his e-commerce store as a multi-seller marketplace. And this is how Jodyshop began its journey with Dokan putting its foot towards the multi-vendor marketplace.    

Turning Jodyshop into a Full-fledged Marketplace

I have more than 30+ registered vendors from around the world and they are all happy and satisfied with Dokan solutions.

-Waleed Barakat, Founder & CEO JodyShop.com

The CEO and Founder of Jodyshop also mentioned that turning his store into a complete multi-vendor marketplace has been quite profitable. And that Dokan has simply given him everything that he was actually looking for. It provided his store with basic marketplace features as well as advanced & powerful ones.

At the moment JodyShop marketplace has more than 30+ registered and active vendors around the globe, who are selling various items from the marketplace. As it was also informed that, all the vendors have expressed their satisfaction with the Dokan solution and they all recommend it to others whoever looks for a complete marketplace solution.

Jodyshop at a Glance

Jody is currently one of the largest shopping marketplaces in the US & UK. The marketplace consists of a number of popular categories where all the latest collection from the world's popular brands like Nike, Puma, Tommy Hilfiger, Adidas etc. are featured. Here is a quick overview of the complete marketplace below.

Discover the beauty of shopping from the comfort of your home. Get your most desired items using the most user-friendly and revolutionary lifestyle marketplace.

Cart your favorite & all the latest products with just a few clicks. The Jodyshop marketplace is known to be the most suitable and affordable marketplace for all.

Get regular update on the discounted products in the “Sale” tab and order to save a fortune on your online shopping from the convenience of your home.

New items are updated regularly so explore Jodyshop to stay updated with all the trendy & fashionable products and become a trendsetter.

Get all the best selling items in the ‘Best In” tab and enjoy shopping to your fullest potential with the highest quality of product offered in Jodyshop.

Number of unique products are compiled together in the ‘Featured' tab making your shopping enjoyable and fun filled.


Pick from the collection of all the well renowned brand of the world in the “Brands” tab and find the hot and trending products to buy online at a much affordable cost than others.

From the ‘Reviews' section, read all the customer reviews and decide to buy the hot-selling & popular products offered by at least hundreds of the top brands of the world.

Visit Jodyshop→

Recommendations & Feedback

Now everyone wants to have a pleasant experience with their marketplace. Both marketplace owner and its vendors look forward to having the best marketplace operational experience all the time. It wasn’t anything different in the case of Jodyshop marketplace either. Especially the vendors feel that Jodyshop marketplace is extremely easy for them in terms of creating a free and reliable online store that contains all the basic to advanced features to operate their store from anywhere. More importantly, they are able to quickly add, edit and customize their e-stores from any device now and surprisingly enough they get to do all this absolutely free.

But from the owner’s point of view, there might be a couple of recommendations that can improve the user-experience of Dokan even better in the future. Some more features could be added in the free version of Dokan is one of the recommendations and also the updates need to address all the bug fixes first rather than loading the new version with loads of less important features.

But overall, the experience of using Dokan has been really awesome so far and would recommend it to anyone looking to convert their WooCommerce store into a feature-rich multi-vendor marketplace in their WordPress.

Final Verdicts on Dokan

I think Dokan multi-vendor solutions is great, it's very easy to use & provides powerful tools.

-Waleed Barakat, Founder & CEO JodyShop.com

There you have it, the words from the mouth of a successful fashion and lifestyle marketplace owner said it all. Trust and reliability is the main thing that a marketplace owner looks for in solutions like this. And with Dokan, he got everything that was expected and asked for his e-commerce business expansion. The satisfaction level that it has provided him with Dokan’s powerful tools and features further proves it.

Not to mention the option it offers for the most needed frontend and backend functionalities for its registered vendors, one can be certain that Dokan is the ultimate marketplace solution that anyone would desire for.  

With such a high standard set by Dokan, now the expectation from Waleed Barakat is touching sky high. And now he only expects that everything in his marketplace JodyShop.com will work smoothly with the help of Dokan in the future as well.    

Now, if anyone is curious to learn more about Dokan and its awesome features, then they may

Check out Dokan Official Site→

5 Comments

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  • Xvkantz

    Xvkantz

    The site that you mention just a affiliate site that link products to Amazon but not a real marketplace. Actually Dokan is a potential plugin and Wedevs have good market on it. As a Dokan premium user, Dokan is too much bugs, wrong calculation and some not logical flow. It spend us a lot time to fix it by ourselves.

    • Waleed

      Waleed

      Hi @Xvkantz,
      No our website isn’t only made for Amazon, it has multiple sections but 70% for Amazon yes.

      We have vendors account creation, and vendors already publishing products.

      Here is a simple store:
      https://www.jodyshop.com/store/fashiontage/
      https://www.jodyshop.com/store/bigshopstore/

      Also, I don’t agree with you that Dokan has a lot of bugs and wrong calculations, you may mean that Woocommerce has such bugs, if you read Woocommerce Change-log you’ll find that they fixed and still fixing lots of noted bugs (and there are too many not noted ones).

      I am not defending for anyone, but I just tell my experience with them, we don’t share commission or disclosed an agreement for writing about us. They just want to showcase some hidden and unknown vendors, so, you have to give them courage instead of complain.

  • Tarun Sikder

    Tarun Sikder

    @Xvkantz

    Thank you for your valuable feedback. Yes, a large portion of its products is linked to Amazon but not all.

    I am sorry to know that you are facing such issues with Dokan. If you haven’t updated Dokan to its latest version yet, I suggest you do it right away.

    If you still face those problems, kindly contact our support team with a detailed bug report and our customer support representatives will get back to you addressing your mentioned issues.

    Thank You.

    • Nikoles

      Nikoles

      Thank you very much for your pointing

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