Get Deep Insights of Your Store Using Dokan (Vendor Analytics Module)

Long gone are the days of business competition based solely on product prices. Now, the game is all about data and analytics. In order to maintain an engaging relationship with your customers, you need data-driven insights. It helps you to better understand your customer needs.

Luckily, the Dokan vendor analytics module can help you in this manner.

To make meaningful decisions you need sufficient data. Otherwise, you will fail to hit the right chord with your customers. And when you are running a WooCommerce store, it becomes more important to collect all the data related to your shop.

The goal is to turn data into information, and information into insight.

Carly Fiorina, Former CEO of HP

Dokan has the power to turn any WooCommerce store into a multivendor marketplace within a few clicks. Not only that, when you use the Vendor Analytics module, you can get all the insights of your store in the palm of your hands.

However, if you are successful then your business will surely bloom.

Get Ahead of Your Competitors Using The Vendor Analytics Module, Learn How

Data! Data! Data! I can’t make bricks without clay!

Sir Arthur Conan Doyle

Have you read the famous Sherlock Holmes? (If you haven't, you are missing out). People who have read the series by sir Arthur Conan Doyle have instantly become hooked.

Why is that? It was just a story of a detective solving crimes. But, when you look at it, it is more than that. The stories were very detailed. It made the Readers feel (some believed!) that the character was real.

The reason? Data!. It is said that the writer couldn't form any theories or draw any conclusions until he had sufficient data.

So, think. If data can do wonders for a book, what they can do for your online store, where the engagement is on a daily basis.

There are many tools to collect data. If we had to name one, Google Analytics will surely come out on top. However, using Google Analytics can sometimes be confusing, especially if you are new and have very little idea about these types of tools.

Wouldn't it be great if you could find all the data organised in one page.

That is exactly what the Dokan vendor analytics module will bring to the table. If you are running a WooCommerce built Dokan powered multi-vendor marketplace, then collecting data will become easy for you.

And when you can collect data regarding your online store, making decisions becomes easy. You can effectively decide what you should do for marketing, where you should focus your effort, how you should design your pages.

Here's what you can view from the vendor analytics dashboard,

Your Online Store's Top Pages

top pages 2

While setting up an online store, you need to create a lot of pages. Product page, checkout page, About Us Page, Review pages, etc.

Using the vendor analytics module you can easily find out what are your top-performing pages among all of them. And when you know which pages your users are visiting the most, you can focus your efforts there.

Like, increase your marketing efforts, improve your copywriting, make your design more engaging. Moreover, you can improve the contents fo your other pages according to the top pages.

Activity on Pages

top pages

After knowing the top pages of your store, you need to know what your users are doing on those pages. That way, you can determine the customer's journey.

And when you know about customer's journey it will be easy to make their experience more easy. Because now you know where they are having most trouble and confusion, also where they are finding it easy.



When you are running an online marketplace, people from all over the world is visiting your store. You can determine the locations of your audience as well.

Moreover, you know that pretty well, marketing efforts and products are very much location-specific. What may work for the United States of America, may not work for India.

So, when you can determine the locations of your audience, like from which country you are getting the most visits and sell, you can retarget your users easily.

You can localized your offers and garner more attention.

Promotions & Keywords

keywords and promotions

It is normal for an online shop to run promotional offers and campaigns. The reasons are obvious and we are not going to bore you with them.

With so many holidays and so many occasions, the number of campaigns maybe many and it's hard to track all of their performances. However, the Dokan vendor analytics module helps you to track the performance of any
promotional activity to see what is working and what is not.

Also, you can keep track of the performances of your keyword from the dashboard as well.

Se you can see how convenient this module is and how effectively it can create an impact on your online store.

Meanwhile, your interest must be at peak to know how you can setup the analytics module on your multivendor marketplace. Well, we have prepared a short tutorial for you.

How to Setup & Use Dokan Vendor Analytics Module for Your Marketplace

After knowing about a solution, it's better to know about the setup process right away. That is why we have added the steps of setting up the vendor analytics module for your marketplace.

Follow this process and you will be expert at analytics in no time.


Step 1: Activate the Dokan Vendor Analytics Module

In order to use the Dokan vendor analytics module, you first need to enable it. You will find the module in the Dokan module section.

Activate Vendor Analytics module

Step 2: Connect Your Google Analytics Account

Next step is to connect your Google Analytics account with your marketplace.

Navigate to WP Admin–> Dokan–> Settings. Select the Vendor Analytics option.

settings vendor analytics

Now, click on ” Log in with Google Analytics Account“.

login vendor analytics

You will be redirected to the Google accounts page. Now, you need to add the Gmail account you have used to create your Google Analytics account.

Step 3: Give Access to The Dokan App

You need to give access of your Google Analytics account to Dokan App so that the module can collect all the data from your analytics account.


Step 4: Add Google Tracking ID

You will be redirected to the Dokan dashboard.

There you need to add your Google Analytics Tracking ID. You can add multiple ids if you want.

Vendor Analytics Module

Hit the Save Changes button to complete the setup.

In the end, your vendors will get a analytics option on their vendor dashboard.

Vendor View

Therefore, your vendors will now be able to see-

  • Top Pages
  • Activity on pages
  • Locations
  • System
  • Promotions
  • Keyword

Of their store.

store metrics

Bonus: How to Get The Tracking(property) ID from Your Google Analytics Account

Some of you may be wondering how to setup the Google Analytics account. Because it may get confusing and believe me, I had some trouble at first too.

That is why I have added this bonus part. Here are the steps,

  • Go to your Google Analytics account and click on the Settings/Admin option.
admin option
  • Next, click on the Create Property option (Assuming you have already created your profile)
Create Property
  • Give your property a name and don't forget to click on the Show Advanced Options button.
add name
  • Add your site URL and click on Next.
site URL
  • Choose your business type, number of employees, the purpose of your using the Google Analytics account. Lastly, click on create to finish.
last options

To sum up, that's how you can create your property id from your Google Analytics account.

Before Ending

People spend a lot of time collecting data. Mostly because they don't have the proper resources. But, when Dokan is giving you this opportunity that you can collect all the important data of your store using the vendor analytics module.

Dokan Now Has 60k+ Active Installation!

Moreover, you can stay ahead of your competitors and gain more attention to your online store if you can use those data intelligently.


Rabbir Shad
Written by

Rabbir Shad

Shad is a Content Writer with expertise in eCommerce, SEO, WordPress, and Technology. He has a passion for Football. Besides, he likes to spend time reading a quality book or watching any classic film.

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