Events for Microsoft Advertising (Bing Ads)

Once you have activated your bing ads conversion tracking, you can create your conversion goals or events. And WooCommerce Conversion Tracking can help you by activating event from WCT Settings.

How to Create Conversion Goals in
(Microsoft Advertising )Bing Ads

You can easily create conversion goals from Bing ads dashboard.Follow these steps to create your goals or events.

Go to Conversion Tracking → Conversion goals → Create Conversion goals

Create Conversion goals in Bing Ads
WCT- Create Conversion Goals

Give A name of your goal on this page like, ‘Purchase'. Now, select your goal type. If your goal is ‘purchasing something', you can choose ”Destination URL” .Click ‘Next' to complete your settings.

WCT- Selecting Type

You have to choose your destination URL, scope, revenue value, count, conversion window and UET tag as required.

Destination URL – which URL fire as your conversion, will be provided here. URL can be set as begins with or equals to or contains.

Scope – For which ads account, you want to set goals.

Revenue value – Set your purchase price value here to get conversion value.

count – How do you want to count the conversion ,you will select here.

conversion window – Set your conversion tracking period here.

UET tag – Select which UET tag will follow this event or goals.

Check the below image to get an idea.

WCT- Complete Goal Details
WCT- Complete Goal Details

Save‘ details to create your conversion goals.

Active Bing Ads Events on WooCommerce Conversion Tracking

To start event tracking using WCT ,you need to go your site dashboard and follow these navigation.

Go to WooCommerce → Conversion Tracking → Bing Ads
→ Events → Click ‘Purchase'→ Save Changes

WCT- Activate Events in WCT