How To Build A Startup Sales Strategy (With Top 5 Brands’ Case Studies)

Are you thinking of a startup? Do you find it difficult to take the initiative and become an entrepreneur?

If you are planning a startup and you encounter challenges; you need an introductory guide that would help you to devise an effective startup sales strategy.

Your sales strategy must comply with the digital marketing strategy. You need a marketing plan that helps you to generate leads and convert them into sales. So, our marketing tips for startups will provide you with the necessary helping material that can be implemented to get the most our out of your marketing strategy and business plan.

So, are you ready to take a look at marketing tips for small business owners? Or do you need help with your sales strategy?

Well, it is not so difficult, and we will make it quite easy and interesting for you. These tips are simple and easy. They help you to grab new opportunities through marketing immediately.

So, sit back and take a look at these tips that we have made easy for you.

If you haven't a marketplace yet, don't worry. We have articles that would guide you on how to easily build a marketplace and how to customize it with free tools.

Provide Appropriate Details about Your Products and Services

Your customers are your business support. Take them as a business pillar. Make things easy for them. Look back and remember the last time when you were a customer?

Did not you need details about the products and services when you were a customer?

Same thing goes for your customers. They are eager to learn about the things you sell. So, provide the best details and make things easy for them.
Your customers always love to hear from your company or brand. So, devise your startup sales strategy accordingly and add minor details that can facilitate customer’s understanding.

Want to facilitate your customers more?

Do not include irrelevant details in online advertisements. Make appropriate use of digital marketing strategy. The irrelevant details lose customer focus.

Be Precise!

Do not add the products and services that are not relevant or are in the planning stage. The customer needs accurate details. So, as an entrepreneur, you need to focus on minor things and make them useful for your customers. The incorrect details may disappoint your customers. So, there are chances that the customer would not come back to your platform because he did not get appropriate details about your products and services.

Take a look at how Forever21 has made provided a simple and detailed view of products and services to the customers:

Startup sales strategy

Use a Sales Funnel

Using a sales-funnel help you to track a customer’s journey towards sales. It is an important part of marketing tips for small business owners. So, the entrepreneurs must utilize sales funnel to maximize sales and keep track of changes in marketing strategies based on customer’s reaction.

Let’s take a look at how it works?

Sales funnels are used to generate leads and converting them into customers. The sales funnel process includes:

  • Lead Generation
  • Understanding the Aspects of Lead Generation
  • Implementing Lead Scoring
  • Examining Customer’s Behavior
  • Implementing Marketing Strategies
  • Converting Leads into Sales

Lead generation in sales funnels determines the quality of a lead. The further steps ensure customer's behavior and his tendency to interact with the company or brand.

So, you will get an overview of the customer's response. And you can make a comprehensive marketing strategy to focus on your leads rather than focusing on a large number of customers.
Let’s check the advantages of sales funnel!

  • Sales funnels save marketing and financial resources by telling about the quality of leads.
  • You can always have a look on customer activities.
  • You can keep track of customers for remarketing your products and services.

Here is an example of Drift, a live chatting service utilizing the sales funnels!

Startup sales strategy

Implement a Customer Management System

Customer data is an important aspect of digital marketing strategy. A startup must focus on customer data for the implementation of marketing and sales strategy. The startup sales strategy is based on a customer's interaction with the brand or company.

So, do you want your customers’ data integrated with your sales strategy? Or you need to compile customers’ data for updating your marketing plan?
A customer management system (CMS) is your thing!

CMS is an integrated management system that keeps a record of sales, customer interactions including feedbacks and customer data. So, you must implement a CMS to make things easy for you. You can always search and check for a particular customer in the CMS.

What else Can CMS Do for You?

A CMS is connected with databases, and customer interaction at every level with your company or brand is stored in the CMS. Accordingly, you can always keep track of customer data which helps you to make them loyal.
CMS can be used for remarketing purposes!

You can take a look at recent and past interactions of customers through CMS. So, preferably, you must remarket your products and services to those customers who are somehow distanced from your brand for a while.
To get the most out of CMS, follow these steps:

  • Make CMS simple and easy to use for employees.
  • Integrate digital marketing strategy with CMS.
  • Apply effective synchronization tools.
  • Keep the data updated.
  • Keep track of loyal customers

Here is an example of wellsfargo with an integrated CMS:

Make Strategic Partners

Strategic partners are helpful for the promotion of products and services and boosting sales. Strategic partners help startups in selling their products and services through cross-selling.

So, grab the opportunity and make some effective strategic partnerships!

Now, take a look at how to make strategic partners?

You must make public relations and attract other businesses through attractive ideas that can be beneficial for them. It is more like a win-win situation. You get something for giving something.

So, watch out for companies offering complementary products relevant to you.

You can also promote your products and services together if there is a symmetry between the products and services. Take a look at some of the benefits of a strategic partnership for boosting sales:

  • Startups can take benefits from cross-selling.
  • Startups can promote their ideas, products, and services.
  • Growth in Sales.

Here is the best example of strategic partnerships of Uber and Spotify to improve sales growth:

Startup sales strategy

Create an Effective Social Media Marketing Strategy

Social media marketing has become an effective part of the sales strategy. You must make a robust social media marketing strategy for generating leads and making loyal customers.

So, utilize social media platforms including Instagram, Twitter, Facebook, etc.

You need to implement digital marketing strategies to maximize the number of followers on your social media accounts. Social media marketing is a key player in changing the destiny of startups.

So, do you need to boost sales through social media?

Here are the steps you need to follow to maintain a strong presence on social media platforms for boosting your startup sales strategy:

  • Know your Audience
  • Publish a mission and vision statement of your startup
  • Regularly update social media accounts with posts related to industry updates and details about your products and services
  • Publish posts to take feedback
  • Track and Analyze your customers
  • Optimize social media strategy by your sales strategy
  • Provide customer support in comments

Here is how Red Bull is effectively taking up a vigorous social media marketing strategy to boost sales

Startup sales strategy

Implement a Customer Loyalty Program

Loyal customers are a blessing for new businesses. As, an entrepreneur, you must focus on making customers loyal through customer loyalty programs.

So, do you want to spread a word about your product or service?
Your loyal customers can do it for you free of cost!

Loyal customers keep spreading good words on behalf of your brand. So, you need to invest on your loyal customers for fruitful results.
Let's take a look at how to keep the customers loyal?

  • Take feedback and resolve issues on a priority basis
  • Keep in touch
  • Give occasional offers and discounts
  • Manage loyal customers through customers loyalty programs
  • Keep a track on sales and growth prospects.

Let's take a look at Starbucks Customer Loyalty Program, Starbucks Rewards:

Startup sales strategy

Now, Take a Look at How 5 Top Online Brands make Their First Sales:


Limeroad an online brand makes use of handpicked scrapbook catalog by users. The users can make fashion catalog using scrapbook features embedded on the website.

Isn’t it interesting?

Limeroad has applied the best sales strategies to keep users interested. So, the brand makes its first sales using handpicked customer catalog.
Here is a look at how Limeroad has managed to grow the sales!

Startup sales strategy

So, are you looking for a related idea or this kind of marketing tips for startups?

Read our article at its fullest and give us feedback about the ideas we shared with you.

Pier 1

Pier 1 is an online brand of household goods, accessories, and furniture. It has emerged from a small portfolio to a large brand with multiple products and services.

So, how does Pier 1 make the first sales?

Pier 1 has embedded the basic idea of discounts, offers, and coupons to promote its products and services. So, the results are amazing. With thousands of customers and an ever-increasing portfolio of products and services, It has become a renowned brand within no time.

So, what else can be simpler than just offering discounts and boosting sales?

The idea is simple yet effective enough to attract customers. Here is a look at how Pier 1 is offering discounts:

Startup sales strategy


Very precise information is provided by JOCO Cups on its website. The use of images and details related to products is very impressive.

JOCO Cups has attached an environmental concern with its products!
It is an effective way to boost sales and set growth targets for your business. The website with in-depth knowledge of products is what JOCO Cups is offering to its customers for sales growth.

So, isn’t it a good marketing tip for business owners?

It is indeed one of the best marketing tips for startups. The idea is simple yet effective.

Here, take a look at JOCO Cups website:

Startup sales strategy


Harry’s is an online store offering shaving products. Their website is simple and attractive. It offers unique ways to customize shaving products according to the needs of the customers.

So, how would you like it when you customize the products according to your needs with some simple clicks?

It is an attractive idea, and the brand has increased its sales through it. Here is a look at Harry’s website:


This is an online shopping store for clothing and accessories. Grayers offer 15% discount on first order. This is an attractive idea implemented by Grayers to boost sales.

Grayers also offers an interactive and user-friendly website that is highly optimized to offer the best user experience.

Here is a look at the Grayers website with a 15% discount on first order:

Bottom Line on Startup Sales Strategy

Entrepreneurship needs tumultuous efforts to climb the success ladder. However, the most important part of this success ladder in entrepreneurship is sales.

Whether you are selling products or offering services, you will need an incredible sales strategy to generate revenues.

Therefore, entrepreneurs must focus on their sales strategy to increase customer interaction and sales. In this regard, these tips will help you to manage your sales strategy effectively.

What’s your favorite tip to make sales for startups? Share it in the comments below.


Related Post

Editorial Staff
Written by

Editorial Staff

weDevs Editorial Staff prepares and cooks all the content that are published on They are responsible for all type of web content including blog, social posts, videos, documentation etc.

Have something to say? Cancel Reply

Table of Contents