It may wonder you that 8 out of 10 eCommerce owners fail it just because they only focus on short-term results. So, what the magic trick others use to be successful?
Well, to build a profitable and sustainable online business you don't need any secret recipe. The first and foremost thing you should consider- how to connect with your website visitors in an authentic way.
According to Adobe, 38% of online shoppers will leave a website if they find the design to be unattractive.
This is the reason the online business owners should work sincerely to keep the website design clean and easy to navigate in order to make the purchasing process as intuitive as possible. In this blog, we shed some light on top eCommerce UX Best Practices that you should follow in 2021 to turn your traffic into sales.
In a hurry? Jump to the section that fits your needs-
- Use Full-screen Welcome Mats to Showcase A Product or Offer
- Improve Your Website Speed
- Easy Navigation on Homepage / Landing Page
- Use a Clear Call to Action
- Don’t Force People to Register (Have a Guest Option)
- Use High-Quality Product Images & Detailed Product Descriptions
- Have a Prominent Sales and Specials Section
- Offer Live Chat and Easy Customer Support
- Include Social Proof
- Offer Different Payment Methods
Why Do You Care About eCommerce UX?
Recent studies projected that the worldwide retail eCommerce sales will reach a new high by 2021. A large number of people are entering into this business and making this world more competitive. That's why you must do something special to make your customers' journey memorable.
Suppose you are visiting a well-designed online shop full of a variety of amazing products. But you find it's difficult to locate the products you are most interested in. It obviously ruined your interest in continuing on that site. Similar things can happen with your potential customers too.
According to a study from the Oxford Journal Interacting With Computers:
The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”
All in all, eCommerce UX design is about enhancing the experience that people feel while interacting with your products and making sure they find value in what you are offering.
10 eCommerce User Experience Best Practices
1. Use Full-screen Welcome Mats to Showcase a Product or Offer
Do you know a large portion of the traffic leaves your website without taking any action? That's quite frustrating after putting in too much effort. Get to relief, using a welcome mat can help you in terms of grabbing your visitors' attention efficiently.
A welcome mat is a full-screen dynamic overlay to showcase any personalized message or campaign that relates the visitors to your website. You can display any flash sale, newsletter sign-up form, special deals, or other call-to-action to welcome your users. It helps you to get more newsletter subscribers, eBook downloads, sales to your products, and many more.
2. Improve Your Website Speed
Page loading time is definitely one of the most crucial aspects of the success of an eCommerce business. A fast loading website improves SEO and provides a better experience to visitors. You may have a website with great content but if it is slow then your visitors get frustrated and leave the site immediately. According to Maile Ohye from Google-
Two seconds is the threshold for eCommerce website acceptability. At Google, we aim for under a half second.
In fact 40% of visitors abandon a website that takes more than 3 seconds to load- I bet you also do the same. It clearly shows how important it is to take care of the content that can affect your website's loading speed.
So it's extremely important to optimize your site performance and speed. Fundamentally, it has direct impact on your sales. An optimized website will make your visitors' journey simpler and influence them to buy products from your digital shop. So you can convert more traffic into loyal advisor.
3. Easy Navigation on Homepage/Landing Page
To get engaging traffic give your customers a seamless browsing experience. The best way is to keep your website's design simple and clean. Don't stuff everything on your website that people get confused easily. Moreover, too many choices can overwhelm your customers and misguide them in order to make the right decision.
According to the reports of Forrester Research, you can increase customer conversion rates to 400% by developing a frictionless UX design.
Arrange all the content in an organized manner so people can find their desired products quickly. And also complete the purchase through a simple check-out process including payment. These factors are extremely crucial for increasing your customers' retention rate. Remember, a complex process can decrease your customers' satisfaction level and they won't back to your site again.
4. Use a Clear Call to Action
Use actionable CTAs (call-to-action) to increase conversions on your storefront. You can utilize both highlighted text or appealing buttons to attract more people to a specific part of your website. And make them convinced to go to the next step that you want your visitors to take.
Actionable tips for your CTAs-
- Keep your CTAs short and influential
- Make easily visible for the visitors
- Place them where visitors often navigate
Moreover, you can do A/B testing with the format and placement of the CTAs. Observe the impact and take the final decision depending on which combination is profitable for your online shop. Also, you can try a different variety of text, color, or texture to see the changing behavior of the visitors..
Use these words to make your CTAs more powerful:
- Action words/verbs such as “Buy,” “Shop,” “Grab The Deal,” “Get” etc.
- Urgency words such as “Now,” “Today,” “Last Day”
- Essential assistance like “free PDF,” “Free Customer Service,” “Expert training,” and so on
After driving traffic to your site, the next challenge is to convert them into customers. Optimized CTAs can help you to boost the conversion rate vastly.
5. Don’t Force People to Register (Have a Guest Option)
In this modern era, everyone has a busy schedule. They always prefer a simple way to achieve something big. As a digital shop owner, you must consider this human nature to establish a successful online business indeed. Shoppers have many reasons to dislike site registration. Such as they just make a one-time purchase or guest purchase, they may not plan to return to the site again.
Most of all, registration involves extra steps, extra hassles, and increases the possibility for unwanted errors. The higher the interaction cost, the fewer people will complete a process. This is true for any user interface steps, especially for eCommerce site there is a direct connection between user hassle and lost sales.
A recent study shows that almost 28% of buyers abandon their carts behind for checkout annoyances.
Guest checkout with optional registration will simplify the purchase process on an eCommerce site. Instead of forcing people for unwanted registration, encourage users to register when they feel comfortable. Therefore, minimize the form elements that a customer needs to fill up before purchasing. Ask only the selective information that requires only a few seconds to attend.
6. Use High-Quality Product Images & Detailed Product Descriptions
No doubt a clear and high-resolution image is the core attention point of an eCommerce website. Since people can't touch a product or verify it physically while buying products on an online shop. The only way to understand the quality is the product image. Using high-quality and detailed photos conveys professionalism and evoke trust.
Besides, you should include photos from different angles so people can get an overall view of the products. This type of interaction helps a shopper decide to buy and to feel confident in that decision.
7. Have a Prominent Sales and Specials Section
It takes only 50 milliseconds for users to form an opinion about a website that determines whether they'll stay or leave. As an online trader, you have less than 50 milliseconds to convert your visitors into customers.
The sales or home page plays a vital role in engaging the customer more time. So you can run a special day campaign on these pages to attract more traffic to your site.
People are mostly attracted by the special section of eCommerce sites if it contains the latest and great offers. It often ends up with a beneficial decision.
8. Offer Live Chat and Easy Customer Support
Although you may have a target customer, you do not know who is visiting your eCommerce. After having a well-designed site, people love to hear or discuss the products from a person. Good customer support can make the task easier.
UX often face the challenge of not having customer support. As visitors prefer to talk with someone who knows the products better, a live chat can be efficient from this point of view.
Even if the live chat is not feasible for your particular case, other easy customer support options like email can be proven very effective. Customer support always boosts eCommerce sales.
9. Include Social Proof
People love to get recommendations or reviews from real buyers before they purchase. In socially connected time, customers review create a positive impact on the sale. Therefore, using social media proof like news feeds, users review, subscribes, likes, shares, etc., often play a huge role in the customer's mind.
Social proofs assure the customers about your authenticity and quality. It indicates what kind of products and services you've provided to your previous customers. Appropriately, the potential customers start feeling comfortable shopping from you. As a consequence, the sales start multiplying.
10. Offer Different Payment Methods
Including all the popular gateways will make your customer's life easy. Maximum people love to purchase from those sites that offer their preferred payment methods. That's why try to add all the possible payment systems that your potential customers may prefer to use. Considering the user base and location of your business in terms of choosing the payment options indeed.
According to Baymard, some people leave checkouts because they don’t find their desired payment method (8 percent) or because their credit card is declined (4 percent).
However, it is a common trend in people that they don't want to share their payment information online. As a result, they leave the site without buying anything. So, spend a good time interacting with your possible leads and gain customer trust for your digital shop.
Apart from this, you should accept multiple currencies. Hence, people over the globe can interact with your site trouble-free. Remember, more options will generate more prospects.
Follow These eCommerce UX Best Practices to Skyrocket Your Revenue
In layman's terms, the core idea of a typical user experience (UX) design is to enter inside the head of your end-user and figure out what will provide them a simple, logical, and enjoyable shopping experience.
As a digital shop owner, you must take care of your users' experience otherwise it hurts your sales. The more you can make your customers' journey simpler the more revenue you will generate. It includes interactive design, information architecture, visual design, easy navigation, and overall website transaction.
You must ensure every step of your customers' journey flexible because you can lose them at any point. Even while they complete the purchase keep it simple to increase the retention rate. Don't' use any complex process, high contrast color, low-resolution image, hard words inside your online shop. Just understand your clients' needs elaborately and make sure it reflects on your content.
Still, have any confusion in mind? Use the comment section below to share your thoughts with us!