20 Exclusive Digital Products To Sell in 2024

Are you an entrepreneur and looking for digital product ideas to sell in 2024? Look no further! This article has compiled a list of 20 profitable digital products expected to be in high demand this year and in upcoming years.

The demand for digital products or services is rising day by day. Having physical products is no longer mandatory for running your eCommerce business.

You have the potential to create any digital product or service that can solve a particular problem of a target audience. Then, chances are high that you can also sell those intangible items to make money online.

The digital product industry offers endless possibilities for creative entrepreneurs like you! But with so many options, where do you even begin?

To help you out, we've listed 20 popular digital products and services that you can sell in 2024. Whether you're an experienced online seller or just starting, these products offer great opportunities for success in the digital marketplace.

What is a Digital Product?

An illustration to definition of digital product

A digital product is an intangible product or service that does not have a physical form or substance. This type of product is developed based on digital technology. You can't hold it in your hand. But you can access and use it on your computer, phone, or other devices.

Examples: software, eBooks, online courses, music, videos, digital artwork, etc.

Benefits of Selling Digital Products

🚀 Selling digital products offers you the flexibility to work at your convenience. Your physical presence is not always needed to sell products. You can earn money even when you're sleeping.

According to Statista, transaction value in the Digital Commerce market is expected to reach US$7.63tn in 2024. So, if you have the potential, you can also be a part of this booming industry.

Digital products give you all sorts of advantages. Let's show you how to leverage them to make your online business successful-

  1. Low Overhead Costs: Digital products have low production costs and high profit margins. Unlike physical products, there are no manufacturing or shipping costs associated with digital products. Once you create the product, it can be sold unlimitedly without additional expenses.
  2. Easy to Scale: Digital products offer scalability. Your digital products can generate passive income for years with the right marketing strategies and platforms.
  3. Broad Scope for Income: Once created and uploaded, customers can purchase and download digital products automatically. Therefore, it generates income even while you sleep.
  4. Global Reach: Selling online allows you to reach an international audience, significantly increasing your potential customer base compared to a brick-and-mortar store.
  5. Variety of Products: There are endless possibilities for digital products. You can sell ebooks, online courses, software, music, templates, printables, etc.

Overall, selling digital products online offers a unique opportunity to start a profitable business with low startup costs and high profit potential. However, it's important to remember that success requires effort in marketing, creating valuable products, and providing excellent customer service.

20 Digital Products You Can Sell from Your Online Store

The feature image of digital products to sell online
  • eBooks and Guides
  • Online Courses
  • Stock Photos and Videos
  • Software Tools and Apps
  • Virtual Reality (VR) Experiences
  • Augmented Reality (AR) Filters and Apps
  • Web-Based Games
  • Podcasts
  • Music Tracks and Sound Effects
  • eCommerce Solutions
  • WordPress Themes and Plugins
  • Artificial Intelligence (AI) Chatbots
  • Subscription-based Solutions
  • Digital Marketing Services
  • Mobile Apps
  • Cybersecurity Solutions
  • Social Media Templates
  • Fitness and Wellness Plans
  • Market Research Reports
  • Digital Art and Illustrations

1. eBooks and Guides

An eBook, short for electronic book, is a digital version of a traditional printed book. Readers can purchase, download, and store numerous eBooks on a single device. So, it becomes easy to carry an entire library in a pocket-sized gadget. Instead of having a physical book made of paper and ink, eBooks exist as files containing text, images, and sometimes interactive features.

With the rising popularity of the internet and social media, the number of digital readers also boomed. You can sell eBooks in various formats, including EPUB, MOBI, PDF, and others. It makes them compatible with different devices and reading apps. And readers can quickly access these digital formats of books from anywhere, anytime.

2. Online Courses

Online courses break down geographical barriers, allowing instructors to reach a global audience. Once created, online classes can be sold to unlimited students without incurring additional production costs.

Compared to traditional classroom-based education, online courses often have lower overhead costs. There's no need for physical classroom space, commuting, or printed materials. Also, you can introduce affiliate marketing programs on your online education platform. So others can promote and sell courses on behalf of you. This will help expand your business and increase sales through commissions.

Suggested Reading: Check out our guide on selling digital courses online with Dokan & WooCommerce for free.

3. Stock Photos and Videos

Selling stock photos and videos online is a fantastic opportunity for photographers and videographers to monetize their creative work.

There are many online marketplaces where you can sell stock photos and videos, such as Shutterstock, Adobe Stock, and Getty Images.

Each platform has its own commission structure and submission guidelines. After choosing a platform, upload your work and add relevant keywords and descriptions. Once you've uploaded your work, it can continue to generate income for you over time, even while you sleep.

4. Software Tools and Apps

An image that shows a person is holding a mobile phone

You can earn money online by selling digital apps and software if you have programming skills. According to a recent report– the software development market is expected to reach $1039 million by 2027 with a CAGR of $22.54% from 2020 to 2027.

First, build a high-quality, user-friendly software tool or app. Ensure that it solves the identified problem and offers a positive user experience. Then, decide on the distribution model for your software.

You can sell the system as a one-time purchase or a subscription service. Alternatively, you can utilize a freemium model with additional paid features.

5. Virtual Reality (VR) Experiences

Create and publish VR games on platforms like SteamVR, Oculus Store, and PlayStation VR store. You can also develop VR experiences for educational institutions or museums.

If you're skilled in 3D design, create and sell VR-ready models and environments on marketplaces. Compiling and selling high-quality sound effects and music designed for VR experiences is also profitable.

To extend your profit margin, offer your VR development skills on freelance platforms like Upwork or Fiverr to clients looking to create custom VR experiences.

6. Augmented Reality (AR) Filters and Apps

Augmented Reality (AR) filters and apps are digital overlays that can be used on smartphones or other devices to enhance reality by adding virtual elements to the real world. These elements can include animations, text, images, etc.

By 2025, nearly 75% of the global population and almost all smartphone users are expected to be frequent AR users.

AR filters and apps are becoming increasingly popular on social media platforms like Instagram and Snapchat. Users can apply filters to their photos and videos to create fun and engaging content. They are also used in various industries to provide immersive and interactive experiences.

You can develop augmented reality filters and apps to sell online. Highlighting how your AR solutions can improve customer experiences, add unique value, and increase customer engagement.

Also Read: Top 10 AI Trends for eCommerce Business: A Guide for Entrepreneurs

7. Web-Based Games

Web-based games are traditionally played on a web browser. Users don't need to download or install any additional software. This accessibility encourages players to engage with your games. It aims to increase user retention and potential sales.

Various monetization strategies exist for web-based games, like one-time purchases, in-game purchases, subscriptions, and advertising. You can maximize your profit by diversifying your revenue streams.

8. Podcasts

The most direct way podcasts generate income is through sponsorships and advertising. Once you have a steady listener base, companies may pay to mention their products on your podcast. Rates will depend on your audience size and engagement rates. You might charge per episode or the number of downloads.

Also, Podcasts are an excellent platform for affiliate marketing. You can recommend products or services to your audience and earn a commission for every sale made through your affiliate link. This method requires trust. So, it's essential only to endorse products you genuinely believe in.

9. Music Tracks and Sound Effects

With the rise of digital media and content creation, there is a growing demand for high-quality music and sound elements.

You can upload your music and sound effects on popular stock music platforms and sell them under a royalty-free license. This means buyers can pay a one-time fee to use your work in their projects, and you earn a percentage of each sale.

Popular platforms like SoundCloud, Bandcamp, and AudioJungle offer independent musicians and sound designers the opportunity to showcase and sell their creations to a global audience. You can tap into this market and generate a steady income by creating original compositions or unique sound effects.

Suggested Reading: Check out our guide on how to create your own online music store with Dokan.

10. eCommerce Solutions

The eCommerce industry has experienced exponential growth in recent years. And this trend is set to continue in 2024. With the convenience of online shopping and the increasing number of consumers turning to digital platforms, selling eCommerce solutions can be a lucrative business opportunity.

You can offer inventory software, ready templates for online stores, or digital marketing services for eCommerce businesses. There are numerous avenues to explore within the eCommerce industry.

11. WordPress Themes and Plugins

WordPress is the most popular CMS platform for building websites, with over 43.1% of the market share. As you can see, many people are using WordPress to create and run their personal and business websites. You can take advantage of this opportunity to earn money from these users.

If you identify a market gap or need, develop a plugin to address that demand. So people can use WordPress more efficiently. It allows you to generate revenue through various monetization models. Such as selling premium versions, offering subscriptions, or incorporating freemium models.

Related: How to Sell WordPress Plugins: A Guide for Developers

12. Artificial Intelligence (AI) Chatbots

An illustration to sell digital products online- AI Chatbots

AI-powered chatbots have revolutionized customer service and support in various industries. These intelligent assistants can handle customer inquiries, provide personalized recommendations, and even complete transactions. Additionally, modern AI chatbots have advanced technology to process natural language.

As businesses strive to provide round-the-clock support and enhance customer engagement, the demand for AI chatbots will soar in 2024 and beyond. Selling AI chatbot solutions to businesses across different sectors will be profitable.

13. Subscription-based Solutions

Subscription-based software has gained popularity due to its cost-effectiveness, regular updates, and ease of access. From productivity tools to graphic design software and project management platforms, subscription-based software offers a range of solutions for businesses and individuals.

You can also tap into this growing market and generate recurring revenue by offering valuable software solutions in subscription-based models.

14. Digital Marketing Services

Digital marketing has become a crucial aspect of business growth and brand awareness. Businesses with great products can fail if they can't reach the right audience.

You can help companies to get potential customers for their businesses by offering digital marketing services. Such as SEO audits, social media management, and content marketing strategies.

15. Mobile Apps

The widespread use of smartphones globally has created a vast and accessible market for mobile applications. Millions of users actively seek new and innovative apps for their daily usage. If you are interested in this industry, choose a profitable niche and develop a mobile application for your potential customers.

16. Cybersecurity Solutions

An illustration to sell cubersecurity solutions online

The demand for cybersecurity solutions is expected to increase as more individuals and businesses become aware of the risks associated with digital activities.

If you have sound knowledge in this sector, you can help businesses and individuals protect their online assets and maintain their privacy. You can build many cybersecurity solutions to get customers for your business. It may include antivirus software, VPN services, and data encryption tools.

17. Social Media Templates

Social media templates are pre-designed layouts that can be used to create consistent and visually appealing content for social media platforms. You can customize these templates with your own images, text, and branding to create a cohesive look for your social media presence.

With proper coding knowledge, you can build pre-designed templates and sell them to business entrepreneurs. Businesses that leverage these templates will have a competitive edge in capturing their audience's attention, establishing a solid brand presence, and driving meaningful engagement.

18. Fitness and Wellness Plans

People increasingly use digital platforms to find fitness routines, diet plans, and wellness resources. This presents a significant opportunity for entrepreneurs to create and sell digital fitness and wellness plans.

Digital fitness programs offer individuals the flexibility to work out at their own convenience and pace. These online programs provide a comprehensive fitness experience with video tutorials, workout plans, and progress-tracking features.

19. Market Research Reports

Market research reports offer a comprehensive overview of a particular market. This information gives business entrepreneurs valuable insights into market size, growth projections, competitive landscape, and consumer preferences.

If you have expertise in a specific industry or niche, conduct independent research and create market reports for sale. Ensure your market research reports are comprehensive, well-researched, and provide valuable insights.

20. Digital Art and Illustrations

Selling digital art and illustrations can be a great way to showcase your creative talent and make some extra income.

There are several online platforms where you can sell your artwork, such as Etsy, Society6, Redbubble, and Adobe Stock. These platforms allow you to upload your digital files, set your prices, and reach a global audience of potential buyers.

When selling digital art and illustrations, it's important to protect your work from unauthorized use or reproduction. Consider watermarking your images, using digital rights management tools, or offering limited edition prints to create scarcity and increase value.

🚀 There are so many online platforms where you can sell your digital products. However, if you want to sell your digital products independently, you can create your website or online store using platforms like Shopify or WooCommerce. This gives you more control over your sales and branding but may require more marketing effort to drive traffic to your site.

Both physical and digital products have their advantages and limitations. It's up to you which one you want to choose for your business.

Physical vs Digital Products: Which Should You Sell Online?

Physical products are tangible items manufactured, stored, and distributed in the physical world. The production of physical products involves the use of materials & manufacturing processes and often requires manual labor.

On the other hand, digital products are intangible and exist in electronic, non-physical form. They are created electronically, often involving coding, design, or content creation.

Physical products require storage space in warehouses and incur shipping, packaging, and transportation logistics costs. Accessibility is also limited by geographic location. Customers can physically interact with the products before purchasing.

In contrast, digital products do not require physical storage space. So you'll face fewer logistical challenges and costs. They can be delivered instantly online. It'll eliminate the need for shipping and distribution expenses. Digital products are accessible globally, providing a more comprehensive customer reach than physical products.

Physical vs. Digital Products: A Quick Showdown!

Imagine you're buying a book:

  • Physical: You hold it in your hands, turn the pages, and maybe even smell the new book scent!
  • Digital: You download it to your device, read it on screen, and access it anywhere, anytime.

Here's a quick comparison to help you decide which might be better for you:

FeaturePhysical ProductsDigital Products
TangibilityYou can touch it!You can't touch it, but you can access it.
DeliveryIt needs to be shipped or picked up.Delivered instantly after purchase.
Cost (generally)Higher production and shipping costs.Lower production costs can be more affordable.
ScalabilityLimited by inventory and production capacity.It can be sold to an unlimited number of customers.
SharingIt is more difficult to share (unless lending).It's easier to share (but copyright applies!).

So, which one would you choose? It depends on your needs and preferences!

How and Where to Sell Your Digital Products Online?

This image shows an online seller is selling digital products

When selling your digital products online, choosing the right platform is crucial. Different platforms offer different features and target various audiences. Here are some popular platforms to consider:

  1. Amazon: Known as the world's largest online marketplace, Amazon provides a platform for selling various digital products, including eBooks, music, and software. With its vast customer base and robust marketing tools, Amazon can help you reach a broad audience.
  2. Etsy: If you're a creative entrepreneur selling digital designs or art, Etsy is a popular platform to consider. It primarily focuses on handmade and unique products, making it an excellent fit for artists and designers.
  3. Shopify: If you're looking for a customizable and feature-rich platform to sell your digital products, Shopify is worth considering. It allows you to create your online store, customize the design, and integrate various payment gateways.
  4. Gumroad: Gumroad is a user-friendly platform that caters to creators selling digital products like eBooks, music, and software. It offers a simple setup process and provides tools for marketing and selling directly to your audience.
  5. WordPress + WooCommerce: If you already have a WordPress website, you can leverage the power of WooCommerce to sell your digital products. WooCommerce is a popular eCommerce plugin that seamlessly integrates with WordPress, allowing you to manage your products and sales.

Consider each platform's features, fees, and target audience before deciding. Choose the one that aligns with your goals and provides the best overall package for your digital products.

Expert's Tip: Selling products on renowned platforms gives some exclusive advantages. But it also limits your accessibility to some extent. I recommend you build your website using WordPress. It would be easy to set up, and you'll have complete control over it. However, you can use a popular marketplace to showcase your digital products for initial brand awareness and popularity.

Tips for Promoting Your Digital Products

Creating high-quality digital products is just the first step. You must implement effective marketing and promotion strategies to generate sales and reach your target audience.

Here are some tactics to consider:

  1. Content marketing: Create valuable and relevant content showcasing your expertise and building trust with your audience. This can include blog posts, videos, podcasts, or social media content. Share this content on your website and social media platforms to attract potential customers.
  2. Email marketing: Build an email list of interested prospects and customers. Send regular newsletters, updates, and exclusive offers to keep them engaged and informed about your digital products.
  3. Social media advertising: Utilize social media platforms like Facebook, Instagram, or LinkedIn to target specific demographics and promote your digital products. Use compelling visuals, persuasive copy, and clear calls to action to drive traffic to your online store.
  4. Influencer partnerships: Collaborate with influencers or industry experts who have a relevant audience. Offer them a free copy of your digital product for an honest review or endorsement. This can help you tap into their follower base and gain exposure.
  5. Affiliate marketing: Create an affiliate program where others can promote your digital products in exchange for a commission. This can expand your reach and leverage the networks of others to drive sales.
  6. Customer testimonials: Encourage satisfied customers to leave reviews or testimonials about your digital products. Display these testimonials on your website or social media platforms to build trust and credibility.

Remember to track and analyze the effectiveness of your marketing efforts. Use tools like Google Analytics or social media insights to monitor traffic, conversions, and engagement.

This data will help you refine your strategies and focus on tactics that yield the best results.

Closing Notes on Selling Digital Products Online

The demand for digital products is ever-increasing. As more people embrace the digital lifestyle, the market for digital products continues to expand.

If you run out of digital product ideas, you can check the above products for inspiration and make an informed decision.

Remember, selling your digital products online is an ongoing process. Continually evaluate your strategies, adapt to changes, and seek customer feedback. You can turn your digital products into a thriving online business with dedication and a customer-centric approach.

Need more assistance on digital products to sell in 2024? Do share your thoughts in the comment section below.

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Sabirah Islam
Written by

Sabirah Islam

Sabirah Islam is a creative content writer who loves to work on diverse topics. She has a deep interest to work with new marketing strategies and different buyer persona. In free times she loves to play with her twin boys.

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